A) Financial Model - Biz Plan Bilder 97-2003

Welcome to the BizPlanBuilder Comprehensive Financial Model
Powered x BizPlanBuilder
Instructions
07/18/2011
Business Plan Financial Model Checklist & Map

Use this checklist to help yourself to remember which page still need input.
Basic Assumptions
Historical Financials
Revenue Model
Capital Requirements
Use of Proceeds
Assumptions-HR
HR - Plan
Sharpen your pencil here:
Assumptions - Sales
Assumptions - COGS
Gross Profit Analysis
Assumptions - Marketing
Budget
Assumptions - R&D
Income (P&L)
Assumptions - G&A
Assumptions - Financing
Assumptions - Balance Sheet
Balance Sheet
Assumptions - Cash flow
Cash Flow
Break-Even Analysis
Ratio Analysis
Sensitivity Analysis
Show these pages to your investors and lenders first.
Investors Scratch Pad
Summary
Valuation
Cap Table
Investor Analysis
Basic Assumptions
Update Completed on August 4, 2008
Projections Updated on:

Company Name:
08/04/08
Your Company Name Here
Beginning Month:
12
First Month of your Fiscal Year (1=January, 12 = December)
Beginning Year:
2008
Starting Year to appear with your monthly heading labels
Fiscal Year End:
2008
First Fiscal Year End
Amounts entered as:
Enter W if you want to use Whole numbers, T = Thousands, M = Millions
Current Shares Outstanding:
in thousands
Enter the names of your products / services / marketing channels here:
Profit Centers
Type in your various
sources of revenue here.
We've provided a few ideas
You are free to input
whatever makes sense
for your business.
Intro Offer
Start-Ups
Small Businesses USA
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Ideas
Intro Offer
Product A
Product B
Product C
Product D
Service A
Service B
Service C
Product Line A
Product Line B
Come here for tips.

Food Service
Intro Offer
Bar
Breakfast
Lunch
Dinner
Catering
Delivery
Retail Store
Intro Offer
Walk-in
Telephone
Tradeshow
Special Event
Mail Order
Internet
Account
Training
Technical Services
Intro Offer
Internet Direct
Internet = Indirect
Resellers
Assocations
Software Sales
Technical Support
Fulfillment
Advertising
Subscriptions
Internet Services
Intro Offer
Web Hosting
Website Design
ISP Services
Consulting
Software Sales
Technical Support
E-Commerce
Advertising
Subscriptions
Use this field to identify your Other/Miscellaneous Revenue

Other
Break-Even Analysis Assumptions

Fixed Costs Reclassified to Variable Costs
Average Monthly Amount

$-
The Break-Even Analysis Assumptions section allows you to estimate the

average monthly portion of fixed costs that are to be reclassified to variable
costs for the purposes of break-even analysis for the first year. If you are
unsure that you have fixed costs that fall into this category, leave the entered
sample value, zero, in the cell to the left.
We provide Technical Support by telephone between 8:30 am and 5:00 pm Pacific Time.
Also, you may access our website http://www.jian.com for answers to Frequently Asked Questions anytime.
Your Company
Name Here
Financial Projections
CONFIDENTIAL
Updated on 07/18/2011 at 00:31:13

Financial Projections
Report
Begins on page:
Financial Overview
Historical Financials.. 0
Assumptions-HR. 1
HR-Plan 7
Capital Requirements..13
Revenue Model
17
Assumptions-Sales
18
Assumptions-COGS
19
Assumptions-Marketing
21
Assumptions-R&D
22
Assumptions-G&A
23
Assumptions-Other
24
Assumptions-Balance Sheet
25
Assumptions-Cash Flow
26
Gross Profit - Yr 1
28
Gross Profit - Yrs 2-3
30
32
Budget - Yr 1
34
Budget - Yrs 2-3
37
Budget - Yrs 1-5
40
Income - Yr 1
43
Income - Yrs 2-3
44
Income - Yrs 1-5
45
Balance - Yr 1
46
Balance - Yrs 2-3
47
Balance - Yrs 1-5
48
Cash Flow - Yr 1
49
Cash Flow - Yrs 2-3
50
Cash Flow - Yrs 1-5
51
Ratios
52
Break-Even
53
What If 54
Big Picture - Summary Financials
55
Investor Analysis
58
Table of Contents
07/18/2011
(in thousands)
Pre-Audit
Pre-Audit
2005
2006
2007
$$-
$$-
$$-
Cost of Sales
Gross Profit
Gross Profit %
$0%
$0%
- $- $0%
Operating Expenses
R&D / Tech Support
Sales & Marketing
G&A
Depreciation
Amortization of Capitalized R&D
Total Operating Expenses
$$-
$$-
$$-
Operating Income
$-
$-
$- $-
Interest Income
Interest Expense
Net Income Before Tax
$$-
$$-
$- $- $- $-
Income Tax
$-
$-
$- $-
Net Income
% of Total Revenue
$0%
$0%
$- $0%
EBITDA
$0
$0
$0 $-
Profit (Loss)
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Returns & Allowances
Total Revenue
Balance Sheet

Pre-Audit
2005
2006
2007
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
Other Current Assets
Total Current Assets
$$-
$$-
$$-
Fixed Assets
Land
Buildings
Accumulated Depreciation
Building/Leasehold Improvements
Machinery & Equipment
Office Equipment
Computers & Software
Total Fixed Assets
$$-
$$-
$$-
Other Assets
Total Assets
$$-
$$-
$-
Current Liabilities
Short Term Debt
Accounts Payable
Other Payables
Accrued Liabilities
Total Current Liabilities
$$-
$$-
$$-
Long Term Debt

Total Liabilities
$$-
$$-
$$-
Shareholder Equity
Common Stock
Retained Earnings
Dividends Payable
Total Shareholders' Equity
$$-
$$-
$-
Total Liabilities & Equity
$-
$-
$-
Average
Prior 3 Years
$$-
0%
$$-
0%
$-
07/18/2011
Financial Summary
(000)
Monday, July, 18, 2011 12:31 AM
2005
Market Segments / Size

New Start-Up Businesses USA
Sailboat Owners Worldwide
People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
Market 9
Market 10
Total Projected World Market

People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
Market 9
Market 10
Total Projected New Customers
Total Customers
Total Projected Share of Market
Market 10
Market 9
Market 8
Market 7
Market 6
Market 5
Market 4
People Over 50
2006
+ Current Customers:
40
35
30
25
20
15
10
5
0
2007
2008
2009
2010
2011
2012
800
100
100
100
100
100
100
100
100
100
1,700
840
105
105
105
105
105
105
105
105
105
1,785
882
110
110
110
110
110
110
110
110
110
1,874
926
116
116
116
116
116
116
116
116
116
1,968
972
122
122
122
122
122
122
122
122
122
2,066
40
1
1
0
0
0
0
0
0
0
42
52
3.1%
1
0
0
0
0
0
0
0
0
0
1
53
3.0%
2
0
0
0
0
0
0
0
0
0
2
55
2.9%
3
0
0
0
0
0
0
0
0
0
3
58
2.9%
4
0
0
0
0
0
0
0
0
0
4
62
3.0%
10
Summary

People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
07/18/2011
Market 6
Market 5
Market 4
People Over 50
40
35
30
25
20
15
10
5
0
Financial Summary
Projected Product/Services Revenue

People Over 50
Market 4
Market 5
Monday,
Market 6
Market 7
Market 8
Market 9
Market 10
(000)
July, 18, 2011 12:31 AM
2005
2006
2007
2008
2009
2010
2011
2012
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
Growth
$$$-
$$$0%
$$$0%
$4,200
100
100
50
$4,450
(42)
$4,408
0%
$105
105
105
55
$370
(1)
$369
-92%
$221
221
221
61
$722
(2)
$720
95%
$347
232
232
67
$877
(3)
$873
21%
$486
365
365
73
$1,289
(5)
$1,284
47%
Total Cost of Goods Sold

Gross Profit
Gross Margin
$0%
$0%
$0%
889
$3,519
80%
51
$318
86%
93
$627
87%
122
$752
86%
179
$1,105
86%
Operating Expenses
Sales & Marketing
Research & Development
G & A (without Depreciation)
Depreciation
Amortization of Capitalized R & D
Income from Operations
Operating Profit Margin
$$$0%
$$$0%
$$$0%
$132
1,799
-
$125
$245
11
22
162,839
164,401
$1,931
$162,976
$164,667
($162,657)
($164,040)
$1,588
($441)
($228)
36%
$297
26
1,813
$2,136
($1,385)
($2)
$437
39
1,916
$2,391
($1,286)
($1)
Interest Income
$-
$-
$-
$-
$-
Summary
$8
$-
$-
07/18/2011
Financial Summary
(000)
Monday, July, 18, 2011 12:31 AM
Interest Expense
Income Before Taxes
$-
$-
$-
Taxes on Income*
$(164,040)
$(1,385)
$(1,286)
$$0%
$$0%
$$0%
$622
$$($162,657)
($164,040)
$974
22%
-44087%
-22790%
$($1,385)
-159%
$($1,286)
-100%
$-
$-
$-
$0.49
($81)
($82)
($1)
($1)
2,001
2,001
2,001
2,003
2,003
$$$$1,588
$(162,657)
Detailed Work-up can be found starting with the Assumptions pages, then Budget, Income and Cashflow.
$(164,040)
$(1,385)
$(1,286)
2010
2011
2012
Net Income (Loss)

Net Income (Loss) Margin
EPS
shares used for EPS computation
$1,596
$(162,657)
EBITDA
Balance Sheet
2005
2006
2007
2008
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
$$-
$$-
$$-
$795
348
60
$1,203
Fixed Assets
Net Fixed Assets
$$-
$$-
$$-
$$-
Other Assets
Total Assets
$-
$-
$-
$-
$$-
$$1,203
Short Term Debt

Accounts Payable
Other Payables
Accrued Liabilities
$$-
$$-
$$-
$229
$229
$13,565
$13,565
$13,710
$13,710
$188
$188
$214
$214
Long Term Debt

Total Liabilities
$$-
$$-
$$-
$$229
$$13,565
$$13,710
$$188
$$214
Common Stock
$-
$-
$-
$-
$-
$-
$-
$-
Summary
2009
($148,152) ($312,080) ($327,000) ($328,298)

30
59
72
106
3
7
9
13
($148,118) ($312,014) ($326,920) ($328,180)
$$-
$$-
$$-
$$-
$$$$($148,118) ($312,014) ($326,920) ($328,180)
07/18/2011
Financial Summary
(000)
Monday, July, 18, 2011 12:31 AM
Retained Earnings
Dividends Payable
Stockholder Equity
$$-
$$-
$$-
974
$974
$1,203
($161,683) ($325,724) ($327,108) ($328,394)

($161,683) ($325,724) ($327,108) ($328,394)
($148,118) ($312,014) ($326,920) ($328,180)
Some Rows are Hidden for Brevity -- Details are available on the Balance Sheet, Cashflow and Ratios pages
Selected Ratios
Current Ratio
Quick Ratio (Acid Test)
Interest Coverage
Liabilities / Net Worth (Debt/Worth)
Total Liabilities / Total Assets
Return on Assets
Return On Equity
Total Debt to Owners' Equity
Head Count
Executive
Product/Service Development
Marketing
Sales
Production Management
Finance / Operations
Total
Total Compensation (Payroll + Benefits)
Revenue / Employee (000)
Operating Income / Employee (000)
2005
2006
2007
2008
2009
2010
2011
2012
0%
0%
0%
0%
0%
0%
0%
0%
0%
5.25
4.98
0.24
0.19
81%
100%
0%
($11)
($11)
($0)
($0)
110%
101%
0%
($23)
($23)
($0)
($0)
53%
50%
0%
($1,737)
($1,737)
($0)
($0)
0%
0%
0%
($1,532)
($1,533)
($0)
($0)
0%
0%
0%
2005
2006
2007
2008
2009
2010
2011
2012
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
$794
$(81,329)
$(82,020)
2
0
0
0
0
0
2
$1,265
$794
$(692)
2
0
0
0
0
0
2
$1,547
$184
$(643)
2
0
0
0
0
0
2
$1,610
$360
$(27,785)
2
0
0
0
0
0
2
$1,668
$437
$100
2
0
0
0
0
0
2
$1,725
$642
$(278)
2
1.8
Executive
1.6
1.4
Marketing
Sales
1.2
1
0.8
0.6
0.4
0.2
Summary
07/18/2011
2
1.8
Executive
1.6
1.4
Marketing
Sales
1.2
1
Financial Summary
(000)
0.8
0.6
Monday, July, 18, 2011 12:31 AM
0.4
0.2
0
2005
2006
2007
2008
2009
2010
2011
2012
Year 1
Start-Up / Expansion Costs
Production & Inventory
Marketing & Sales
Additional G & A
Capital Equipment
Working Capital
Year 1
$843
300
Total Investment Year 1
26%
Year 1
Start-Up / Expansion Costs$Product/Service Development
$Production & Inventory $Marketing & Sales
$Additional G & A
$843
Start-Up / Expansion
Product/Service
Capital
Equipment
$Costs
Development
Working
Additional G &Capital
A
Capital Equipment
$300
Production &
Inventory
Working Capital
$1,143
Summary
Marketin
74%
07/18/2011
Demand/Revenue Model
(in thousands unless otherwise noted)
Market Segments / Size

People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
Market 9
Market 10
Monday, July, 18, 2011 12:31 AM
2008
800
100
100
100
100
100
100
100
100
100
2009
840
105
105
105
105
105
105
105
105
105
2010
882
110
110
110
110
110
110
110
110
110
2011
926
116
116
116
116
116
116
116
116
116
2012
972
122
122
122
122
122
122
122
122
122
Total Projected World Market
1,700
1,785
1,874
1,968
2,066
Market Share (%)

People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
Market 9
Market 10
5.00%
1.00%
0.50%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.30%
0.30%
0.30%
0.30%
0.30%
0.30%
0.30%
0.30%
0.30%
0.30%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
Projected New Customers

People Over 50
Market 4
Market 5
Market 6
Market 7
Market 8
Market 9
Market 10
40
1
1
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0
0
3
0
0
0
0
0
0
0
0
0
4
0
0
0
0
0
0
0
0
0
42
52
3.1%
1
53
3.0%
2
55
2.9%
3
58
2.9%
4
62
3.0%
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
105
105
105
105
105
105
105
105
105
105
110
110
110
110
110
110
110
110
110
110
116
116
116
116
116
116
116
116
116
116
122
122
122
122
122
122
122
122
122
122
100.00%
1.00%
1.00%
100.00%
2.00%
2.00%
100.00%
3.00%
3.00%
100.00%
4.00%
4.00%
100.00%
5.00%
5.00%
Total Projected New Customers

Total Projected Customer Base
Projected World Market Share (%)
Products/Services Pricing ($)
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Probability of Purchase (%)
Intro Offer
Start-Ups
Annual Growth
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
10
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
5.0%
Revenue Model
07/18/2011
Demand/Revenue Model
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Units Sold
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Projected Product/Services Revenue
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants

0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
42
1
1
0
0
0
0
0
0
0
1
1
1
0
0
0
0
0
0
0
2
2
2
0
0
0
0
0
0
0
3
2
2
0
0
0
0
0
0
0
4
3
3
0
0
0
0
0
0
0
$4,200
$100
$100
$$$$$$$-
$105
$105
$105
$$$$$$$-
$221
$221
$221
$$$$$$$-
$347
$232
$232
$$$$$$$-
$486
$365
$365
$$$$$$$-
Total Projected Product/Services Revenue (22% average growth)

$4,400
Annual Growth
Other
Service / Other Revenue A
10%
$10
Service / Other Revenue B
10%
$10
Service / Other Revenue C
10%
$20
Service / Other Revenue D
10%
$10
Total Projected Services Revenue (10% average growth)
$50
Total Revenue (18% average growth)
$4,450
Revenue Model
$315
$11
$11
$22
$11
$55
$370
$662
$12
$12
$24
$12
$61
$722
$810
$13
$13
$27
$13
$67
$877
$1,216
$15
$15
$29
$15
$73
$1,289
07/18/2011
(in thousands)
Accounting
Brochures
Business Plan
Insurance
Information Systems
Legal Fees - Agreements
Legal Fees - Patent Filings
Licenses & Permits
Logo/Brand Development
Office Supplies
Postage
Printed Materials
Property Inspection
Rent - Office
Rent - Warehouse
Telephone
Web Hosting
Website
xxx
xxx
xxx
Total Start-Up/Expansion Costs
R&D
xxx
xxx
xxx
xxx
xxx
Total R&D
New Products & Services
xxx
xxx
xxx
xxx
xxx
xxx
Total New Products & Services
Acquisitions
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
2008
Jun-09
May-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Total
$-
$Dec-08
)
$Jan-09
$-
$Feb-09
$-
$Mar-09
$-
$Apr-09
$-
$May-09
$-
$-
$2008
Jun-09
$-
$Jul-09
$Aug-09
$-
$Sep-09
$-
$Oct-09
$-
$Nov-09
$-
$Total
$-
07/18/2011
$$$-
xxx
xxx
xxx
Total Acquisitions
New Hires - R&D
Total Additional R&D Investment
$-
$-
$-
$-
$-

Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
New Hires - Production
Total Production & Inventory
Dec-08
Marketing & Sales
Dec-08
Jan-09
$-
Feb-09
$Jan-09
Mar-09
$Feb-09
Apr-09
$Mar-09
$Apr-09
$-
$$2008
May-09
Jun-09
$-
$-
$-
$-
$-
$-
$$2008
May-09
Jun-09
Jul-09
Aug-09
$Jul-09
Sep-09
$Aug-09
Oct-09
$Sep-09
Nov-09
$Oct-09
Total
$$-
$Nov-09
Total
Advertising
xxx Magazine
xxx
xxx
xxx
Total Advertising
Direct Mail
Direct Mail - List Test
Direct Mail - Roll-Out
Total Direct Mail

Internet
Internet Search Engines - Google
Internet Search Engines - Overture
Internet Advertising - Web Links
Total Internet
Packaging
Packaging/Launch
xxx
07/18/2011
$-
Total Packaging
Public Relations
PR Firm
PR Materials
Total PR
Seminars
xxx
xxx
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
Total Seminars
New Hires - Marketing & Sales
Total Marketing Requirements
Additional G & A
xxx
xxx
xxx
New Hires Executive/Finance/Operations
Total Additional G&A
Dec-08
Capital Equipment
Dec-08
Land (Non-Depreciable Asset)

Property A
Property B
Property C
Total Land
Buildings & Leasehold Improvements
xxx
xxx
xxx
xxx
Total Buildings & Improvements
Furniture & Fixtures
xxx
xxx
xxx
xxx
Total Furniture & Fixtures
105
$105
$-
Jan-09
105
$105
Jan-09
$-
Feb-09
105
$105
Feb-09
$-
Mar-09
105
$105
Mar-09
$-
Apr-09
105
$105
Apr-09
May-09
105
$105
May-09
$-
$-
2008
Jun-09
105
$105
Jun-09
$-
Jul-09
Aug-09
105
$105
Jul-09
$Aug-09
$-
$-
Sep-09
$Sep-09
$-
Oct-09
$Oct-09
$-
Nov-09
$$Total
843
$843
$Nov-09
Total
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-

Truck
Kitchen Equipment
xxx
xxx
07/18/2011
Total Machinery & Equipment

Office Equipment
xxx
xxx
xxx
xxx
Total Office Equipment
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-

xxx
xxx
xxx
xxx
Total Computers & Software
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
Total Capital Equipment
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
07/18/2011
Use of Proceeds - Summary
(in thousands)
Monday, July, 2011 12:31 AM
Dec-08
$-
Jan-09
$-
Feb-09
$-
Mar-09
$-
Apr-09
$-
May-09
$-
2008
Jun-09
$-
R&D
New Products & Services
Acquisitions
New Hires - R&D
Total Additional R&D Investment
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-

Inventory
New Hires - Production
Total Production & Inventory
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$$-
$$-
$$-
$$-
$843
$843
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
Total Additional Investment
$105
$105
$105
$105
$105
$105
$105
$105
$-
$-
$-
$-
$843
Cumulative Total
$105
$211
$316
$422
$527
$633
$738
$843
$843
$843
$843
$843
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-

Jul-09
$-
Aug-09
$-
Sep-09
$-
Oct-09
$-
Nov-09
$-
Total
$$-
Total
Marketing & Sales
Additional G & A
Other G&A
New Hires Executive/Finance/Operations
Total Additional G&A
$$Total
Capital Equipment
Office Equipment
Total Capital Equipment
$$Total
Advertising
Direct Mail
Internet
Packaging
Public Relations
Seminars
New Hires - Marketing & Sales
Total Marketing Requirements

Marketing & Sales
$$$$$-
$120
$100
$$$-
$$$-
$$$-
$$$-
$$$-
Use of Proceeds
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$07/18/2011
Use of Proceeds - Summary
(in thousands)
Dec-08
$$120
Jan-09
$-
Feb-09
$-
Mar-09
$-
Apr-09
$-
May-09
$-
2008
Jun-09
$-
$105
$-
$105
$-
$105
$-
$105
$-
$105
$-
$105
$-
Jul-09
$-
Aug-09
$-
Sep-09
$-
Oct-09
$-
Nov-09
$-
$105
$-
$$-
$$-
$$-
$$-
Total
$$-
Additional G & A
Capital Equipment
Marketing & Sales
Additional G & A
Capital Equipment
$100
$80
$60
$40
$105
$$$$$$843
$-
$20
$1
Start-Up / Expansion
Costs
Product/Service
Development
Additional G & A
6 Start-Up 7/ Expansion8 Costs
Product/Service
9
10 Development
11
Marketing &
12
13Sales
Production 15
& Inventory16 A
14
Marketing & Sales

Capital Equipment
Use of Proceeds
07/18/2011
People / Space Requirements Worksheet

Assumptions
Projected Sales (from Assumptions-Sales)
Square Feet / Employee
Average Monthly Cost / Square Foot
- Office Space
- Manufacturing/Warehouse
Minimum Rentable Office Space
When to Start Renting
Executive
Dec-08
$309
Jan-09
$353
Feb-09
$397
Mar-09
$353
Apr-09
$353
May-09
$397
Jun-09
$353
Jul-09
$353
Aug-09
$397
Sep-09
$397
Oct-09
$397
Nov-09
$353
2008
$4,408
Q1
Feb-10
$92
Q2
May-10
$92
Q3
Aug-10
$92
Q4
Mar-10
$92
2009
$369
Q1
Feb-11
$180
Q2
May-11
$180
Q3
Aug-11
$180
Q4
Mar-11
$180
2010
$720
2011
$873
2012
$1,284
200
Each section is divided into two parts.

In each cell are the number of people who will perform that job.
The white background is for current/planned employees to be paid from operating cash-flow.
The green background is for planned employees to be paid from financing proceeds
The numbers in green stop, then restart up in the white area, when an employee is transitioned to operating cash-flow.
$3.00
$2.00
700
Jan-08
Job Title
Staff Funded by Operations

[Owner/Founder]
CEO
xxx
COO
xxx
EVP
xxx
Admin Assistant
Total Staff Funded by Operations
Staff Funded by Financing Proceeds
[Owner/Founder]
CEO
xxx
COO
xxx
EVP
xxx
Admin Assistant
Total Staff Funded by Financing Proceeds
Total Executives
% of All Employees
xxx
VP Product Development
xxx
VP Engineering
xxx
Product Manager
xxx
Assistant
xxx
QA Manager
xxx
QA Team
xxx
xxx
xxx
xxx
VP Engineering
xxx
Product Manager
xxx
Assistant
xxx
QA Manager
xxx
QA Team
xxx
xxx
Total Product Development
% of All Employees
Salary
(000)
$1,000
125
150
60
1,000
125
150
60
Salary
(000)
$150
125
90
40
50
40
2
2
100%
2
2
100%
2
2
100%
2
2
100%
2
2
100%
2
2
100%
2
2
100%
2
2
100%
2
2
100%
0
2
100%
0
2
100%
0
2
100%
0
2
100%
1
0
1
0
2
0
1
0
1
0
2
2
100%
2007
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0%
Feb-10
May-10
Aug-10
Mar-10
2009
150
125
90
40
50
40
-
Marketing
xxx
VP Marketing
xxx
Ecommerce
xxx
Direct Marketing
xxx
Assistant
xxx
VP Marketing
xxx
Ecommerce
xxx
Direct Marketing
xxx
Assistant
Total Marketing
% of All Employees
Salary
(000)
$80
60
Sales
xxx
VP Sales
xxx
VP Alliances
xxx
Sales - East
xxx
Sales - West
xxx
Sales - Europe
xxx
Sales - Pacific Rim
xxx
VP Sales
xxx
VP Alliances
xxx
Sales - East
xxx
Sales - West
xxx
Sales - Europe
xxx
Sales - Pacific Rim
Total Sales
% of All Employees
Salary
(000)
$60
40
40
40
40
40
xxx
Materials
xxx
Contractor
xxx
xxx
xxx
xxx
xxx
Materials
xxx
Contractor
xxx
xxx
xxx
xxx
Total Production Management
Salary
(000)
$50
2007
$-
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0%
2007
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0%
2007
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
80
60
-
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0%
2007
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
60
40
40
40
40
40
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
50
-
Assumptions-HR
0
0
0
0
0
0
0
0
0
0
0
0
0
2
100%
0
2
100%
0
2
100%
Feb-10
May-10
Aug-10
0
2
100%
1
0
1
0
2
0
0
0
0
0
0
2
100%
Mar-10
2009
0
0
0
0
0
0
0
0
0
2
100%
0
2
100%
0
2
100%
Feb-11
May-11
Aug-11
0
0
0%
0
0
0%
Feb-11
May-11
0
2
100%
0
2
100%
2010
2011
2012
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
Aug-11
Mar-11
2010
2011
2012
0
2
100%
1
0
1
0
2
0
0
0
0
0
0
2
100%
Mar-11
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
0
0
0%
Mar-10
2009
Feb-11
May-11
Aug-11
0
0
0%
0
0
0%
0
0
0%
Feb-10
May-10
Aug-10
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
Mar-11
2010
2011
2012
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
0
0
0%
Mar-10
2009
Feb-11
May-11
Aug-11
0
0
0%
0
0
0%
0
0
0%
Feb-10
May-10
Aug-10
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0%
0
0
0%
0
0
0%
Mar-11
2010
2011
2012
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
07/18/2011
Assumptions
Projected Sales (from Assumptions-Sales)
Square Feet / Employee
Average Monthly Cost / Square Foot
- Office Space
- Manufacturing/Warehouse
Minimum Rentable Office Space
When to Start Renting
% of All Employees
2007
$-
Dec-08
$309
Feb-09
$397
Mar-09
$353
Apr-09
$353
May-09
$397
Jun-09
$353
Jul-09
$353
Aug-09
$397
Sep-09
$397
Oct-09
$397
Nov-09
$353
2008
$4,408
Feb-10
$92
May-10
$92
Aug-10
$92
Mar-10
$92
2009
$369
Feb-11
$180
May-11
$180
Aug-11
$180
Mar-11
$180
2010
$720
2011
$873
2012
$1,284
Each section is divided into two parts.

In each cell are the number of people who will perform that job.
The white background is for current/planned employees to be paid from operating cash-flow.
The green background is for planned employees to be paid from financing proceeds
The numbers in green stop, then restart up in the white area, when an employee is transitioned to operating cash-flow.
$3.00
$2.00
700
Jan-08
Joe CFO
CFO
xxx
VP Business Development
xxx
Office Manager
xxx
Accountant
Joe CFO
CFO
xxx
xxx
Office Manager
xxx
Accountant
Total Finance/Operations
% of All Employees
Salary
(000)
$75
60
60
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
2007
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0%
75
60
60
-
Total Headcount
Sales / Employee (000)
$-
Total Office Space Required

(sq ft)
Manufacturing / Production / Warehouse Space (sq ft)
Total Space Required
Expected Rent per Period
(in thousands)
1,000
1,000
$2
Jan-09
$353
200
2
$154
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
2
$198
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
2
$198
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
2
$198
700
1,000
1,700
$4
2
$198
700
1,000
1,700
$4
Assumptions-HR
2
$198
700
1,000
1,700
$4
2
$176
700
1,000
1,700
$4
0
0
0%
0
0
0%
0
0
0%
0
0
0%
2
$2,204
700
1,000
1,700
$49
0
0
0
0
0
0
0
0
0
0
0
0
0%
2
0
0
0%
0
0
0%
0
0
0%
0
0
0%
0
0
0
0
0
0
0
0
0
0
0
0
0%
2
$46
$46
$46
$46
$184
$90
$90
$90
$90
$360
$437
$642
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$16
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$4
700
1,000
1,700
$16
700
1,000
1,700
$49
700
1,000
1,700
$49
07/18/2011
Human Resources
(000)

Assumptions
Employee Benefits:
Annual Salary Increase:
From the previous page, we multiply each position's salary x the number of people doing the job + benefits.
The total compensation for each department is included on the respective Assumptions page.
10%
3.5%
Executive
Job Title
[Owner/Founder]
CEO
xxx
COO
xxx
EVP
xxx
Admin Assistant
[Owner/Founder]
CEO
xxx
COO
xxx
EVP
xxx
Admin Assistant
Total Executives
% of All Employees
Jan-09
Feb-09
Mar-09
Apr-09
$$-
$$-
$$-
$$-
$$-
$92
14
$105
$105
100%
$92
14
$105
$105
100%
$92
14
$105
$105
100%
$92
14
$105
$105
100%
xxx
xxx
VP Engineering
xxx
Product Manager
xxx
Assistant
xxx
QA Manager
xxx
QA Team
xxx
xxx
xxx
xxx
VP Engineering
xxx
Product Manager
xxx
Assistant
xxx
QA Manager
xxx
QA Team
xxx
xxx
Total Product Development
% of All Employees
Dec-08
Jan-09
Feb-09
$$-
$$-
$$-
$$$0%
$$$0%
Marketing
xxx
VP Marketing
xxx
Ecommerce
xxx
Direct Marketing
xxx
Assistant
xxx
VP Marketing
xxx
Ecommerce
xxx
Direct Marketing
xxx
Assistant
Total Marketing
% of All Employees
Dec-08
$$-
Sales
xxx
VP Sales
xxx
VP Alliances
xxx
Sales - East
xxx
Sales - West
xxx
Sales - Europe
xxx
Sales - Pacific Rim
xxx
VP Sales
xxx
VP Alliances
xxx
Sales - East
xxx
Sales - West
xxx
Sales - Europe
xxx
Sales - Pacific Rim
Total Sales
% of All Employees
0%
2007
Dec-08
May-09
Sep-09
Employee Benefits:
Nov-09
2008
Q1
Q2
Q3
Q4
Feb-10
May-10
Aug-10
Mar-10
2009
Q1
Q2
Q3
Q4
Feb-11
May-11
Aug-11
Mar-11
30%
3.5%
2010
30%
3.5%
30%
3.5%
Jun-09
Jul-09
Aug-09
$$-
$$-
$$-
$92
14
$105
$92
14
$105
$92
14
$105
$92
14
$105
$367
55
$422
$336
50
$40,624
$336
50
$40,716
$336
50
$40,808
$336
50
$40,635
$1,346
202
$1,547
$350
53
$41,005
$350
53
$41,097
$350
53
$41,189
$350
53
$41,016
$1,400
210
$1,610
$1,450
218
$1,668
$1,500
225
$1,725
$92
14
$105
$105
100%
$92
14
$105
$105
100%
$92
14
$105
$105
100%
$92
14
$105
$105
100%
$$$105
100%
$$$105
100%
$$$105
100%
$$$105
100%
$733
110
$843
$1,265
100%
$$$40,624
100%
$$$40,716
100%
$$$40,808
100%
$$$40,635
100%
$$$1,547
100%
$$$41,005
100%
$$$41,097
100%
$$$41,189
100%
$$$41,016
100%
$$$1,610
100%
$$$1,668
100%
$$$1,725
100%
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
HR-Plan
Oct-09
Employee Benefits:
30%
3.5%
2011
2012
07/18/2011
Human Resources
(000)

Assumptions
Employee Benefits:
xxx
Materials
xxx
Contractor
xxx
xxx
xxx
xxx
xxx
Materials
xxx
Contractor
xxx
xxx
xxx
xxx
Total Production Management
% of All Employees
10%
3.5%
Joe CFO
CFO
xxx
xxx
Office Manager
xxx
Accountant
Joe CFO
CFO
xxx
xxx
Office Manager
xxx
Accountant
Total Finance/Operations
% of All Employees
Total Payroll
Total Benefits
Total Compensation & Benefits
10%
From the previous page, we multiply each position's salary x the number of people doing the job + benefits.
The total compensation for each department is included on the respective Assumptions page.
Employee Benefits:
Employee Benefits:
30%
3.5%
30%
3.5%
30%
3.5%
30%
3.5%
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Feb-10
May-10
Aug-10
Mar-10
2009
Feb-11
May-11
Aug-11
Mar-11
2010
2011
2012
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$96
$10
$1,150
$115
$31,249
$9,375
$31,320
$9,396
$31,391
$9,417
$31,258
$9,377
$1,190
$357
$31,542
$9,463
$31,613
$9,484
$31,683
$9,505
$31,550
$9,465
$1,239
$372
$1,283
$385
$1,327
$398
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$105
$1,265
$40,624
$40,716
$40,808
$40,635
$1,547
$41,005
$41,097
$41,189
$41,016
$1,610
$1,668
$1,725
HR-Plan
07/18/2011
Assumptions - Sales

Sales Mix
Profit Center
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Total Product/Services Revenue
Other
2008
95%
2%
2%
0%
0%
0%
0%
0%
0%
0%
100%
2009
33%
33%
33%
0%
0%
0%
0%
0%
0%
0%
100%
2010
33%
33%
33%
0%
0%
0%
0%
0%
0%
0%
100%
Revenue Allocation
2011
43%
29%
29%
0%
0%
0%
0%
0%
0%
0%
100%
2012
40%
30%
30%
0%
0%
0%
0%
0%
0%
0%
100%
2008
$4,200
$100
100
$4,400
2009
$105
$105
105
$315
2010
$221
$221
221
$662
2011
$347
$232
232
$810
2012
$486
$365
365
$1,216
1%
15%
8%
8%
6%
$50
$55
$61
$67
$73
100%
100%
100%
100%
100%
$4,450
$370
$722
$877
$1,289
Monthly Growth/Seasonal Adjustment

Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Dec-08
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
7%
Jan-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
Feb-09
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
Mar-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
Apr-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
May-09
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
Jun-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
Jul-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
Aug-09
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
Sep-09
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
Oct-09
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
Nov-09
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
8%
Projected Sales
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
Dec-08
$294
$7
7
4
$312
(3)
$309
Jan-09
$336
$8
8
4
$356
(3)
$353
Feb-09
$378
$9
9
5
$401
(4)
$397
Mar-09
$336
$8
8
4
$356
(3)
$353
Apr-09
$336
$8
8
4
$356
(3)
$353
May-09
$378
$9
9
5
$401
(4)
$397
Jun-09
$336
$8
8
4
$356
(3)
$353
Jul-09
$336
$8
8
4
$356
(3)
$353
Aug-09
$378
$9
9
5
$401
(4)
$397
Sep-09
$378
$9
9
5
$401
(4)
$397
Oct-09
$378
$9
9
5
$401
(4)
$397
Nov-09
$336
$8
8
4
$356
(3)
$353
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
Q1-Yr2
$26
$26
26
14
$93
(0)
$92
Q2-Yr2
$26
$26
26
14
$93
(0)
$92
Q3-Yr2
$26
$26
26
14
$93
(0)
$92
Q4-Yr2
$26
$26
26
14
$93
(0)
$92
Q1-Yr3
$55
$55
55
15
$181
(1)
$180
Q2-Yr3
$55
$55
55
15
$181
(1)
$180
Q3-Yr3
$55
$55
55
15
$181
(1)
$180
Q4-Yr3
$55
$55
55
15
$181
(1)
$180
Total Revenue
Average Product
Return / Spoilage
Rate*
1.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Monthly Break-Out / Seasonal Adjustment (% of Total Revenue)
2009 % of Total
$105
28%
$105
28%
105
28%
0%
0%
0%
0%
0%
0%
0%
55
15%
370
(1)
0%
$369
2010 % of Total
$221
31%
$221
31%
221
31%
0%
0%
0%
0%
0%
0%
0%
61
8%
722
(2)
0%
$720
2008
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Q1-Yr2
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2008
$4,200
$100
100
50
4,450
(42)
$4,408
% of Total
95%
2%
2%
0%
0%
0%
0%
0%
0%
0%
1%
2011
$347
$232
232
67
$877
(3)
$873
% of Total
40%
27%
27%
0%
0%
0%
0%
0%
0%
0%
8%
Q2-Yr2
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
Q3-Yr2
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
Q4-Yr2
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2009
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Q1-Yr3
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
Q2-Yr3
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
Q3-Yr3
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
Q4-Yr3
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2010
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
-1%
0%
2012
$486
$365
365
73
$1,289
(5)
$1,284
% of Total
38%
28%
28%
0%
0%
0%
0%
0%
0%
0%
6%
<-- These numbers should equal Total Revenue on the previous page
0%
* Product Return/Spoilage Rate is calibrated by actual return/spoilage rates per product/marketing channel due to stock balancing, Retailer over purchasing, Defective merchandise returns or spoilage.
As the source of our revenues change more to lower return rate sales, the aggregate product return rates will drop accordingly.
Assumptions-Sales
07/18/2011
Assumptions - Cost of Goods Sold
These percentages allocate the Fixed COGS among our [Products/Marketing Channels/Profi
- MATERIAL Variable COGS Allocation

Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Fixed COGS
Production Management Salaries
Production Facility Expense
Production Equipment Rental
Small Tools / Supplies
Packaging Supplies
Other Production Expenses
- FIXED -
2009
2010
2011
2012
2008
2009
2010
2011
2012
2008
2009
2010
2011
2012
% Sales
18%
18%
0%
0%
% Sales
18%
18%
0%
0%
% Sales
18%
18%
0%
0%
% Sales
18%
18%
0%
0%
% Sales
18%
18%
0%
0%
% Sales
2%
2%
0%
0%
% Sales
2%
2%
0%
0%
% Sales
2%
2%
0%
0%
% Sales
2%
2%
0%
0%
% Sales
2%
2%
0%
0%
% Total
50%
50%
0%
0%
% Total
50%
50%
0%
0%
% Total
50%
50%
0%
0%
% Total
50%
50%
0%
0%
% Total
50%
50%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
100%
2008
2009
2010
2011
2012
% Sales
% Sales
% Sales
% Sales
% Sales
Linked from "HR-Plan"
Revenue from "Assumptions-Sales"

Variable COGS
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Variable Costs
Variable Costs as a % of Total Sales
- LABOR -
2008
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
0.0%
0.0%
0.0%
$92
$92
$92
$92
Q1-Yr2
$5
$5
$$$$$$$$$$11
11.4%
Q2-Yr2
$5
$5
$$$$$$$$$$11
11.4%
Q3-Yr2
$5
$5
$$$$$$$$$$11
11.4%
Q4-Yr2
$5
$5
$$$$$$$$$$11
11.4%
$369
2009
$21
$21
$$$$$$$$$$42
11.4%
Note:
Variable COGS includes Inventory from "Capital Requirements"
Fixed COGS are allocated per product/line/sales channel (above) according to the upper right table.
Fixed COGS are then included in the Total COGS calculation on the Gross Profit page.
$180
Q1-Yr3
$11
$11
$$$$$$$$$$22
12.3%
$180
Q2-Yr3
$11
$11
$$$$$$$$$$22
12.3%
$180
Q3-Yr3
$11
$11
$$$$$$$$$$22
12.3%
$180
Q4-Yr3
$11
$11
$$$$$$$$$$22
12.3%
$720
2010
$44
$44
$$$$$$$$$$88
12.3%
$873
$1,284
2011
$69
$46
$$$$$$$$$-
2012
$97
$73
$$$$$$$$$-
$116
13.3%
$170
13.3%
Fixed COGS
Packaging Supplies
Total Fixed Costs
Fixed Costs as a % of Total Sales
$0
0
-
$0
0
$1
0.7%
$0
0
$1
0.7%
$1
0.7%
$-
$0
0
-
1
2
$3
$1
0.7%
0.7%
$0
1
-
$0
1
$1
0.7%
$0
1
$1
0.7%
Assumptions-COGS
$1
0.7%
$-
$0
1
-
1
4
$5
$1
0.7%
0.7%
$-
$-
2
4
-
3
6
$6
0.7%
$9
0.7%
07/18/2011
Assumptions - Sales & Marketing
This is a copyrighted product owned by JIAN Tools For Sales, Inc. All Rights reserved.
Prior Years' Marketing Investment (000)
2005
2006
2007 Average % of Sales
Advertising
$$$$0%
Direct Mail
0%
Literature
0%
PR
0%
Internet Advertising
0%
Website Development & Maintenance
0%
Reseller Co-op & Product Trade
0%
Travel & Trade Shows
0%
Payroll
Linked From "HR-Plan"
Commissions & Bonuses
0%
[Add your own category] One
0%
[Add your own category] Two
0%
[Add your own category] Three
0%
Misc. Department Expenses
0%
Total
$$$$0%
Total from the 'Start Page'
% of Sales
% of Sales % of Sales % of Sales % of Sales % of Sales
2008
2009
0%
5%
0%
5%
0%
1%
0%
2%
0%
5%
0%
2%
0%
2%
0%
2%
0%
9%
0%
0%
0%
0%
0%
0%
0%
1%
0%
34%
2010
5%
5%
1%
2%
5%
2%
2%
2%
2011
5%
5%
1%
2%
5%
2%
2%
2%
2012
5%
5%
1%
2%
5%
2%
2%
2%
9%
0%
0%
0%
1%
34%
9%
0%
0%
0%
1%
34%
9%
0%
0%
0%
1%
34%
If you do not want to use all of the rows provided,

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$309
$353
$397
$353
$353
$397
$353
$353
$397
$397
$397
$353
$4,408
Sales & Marketing Expense

From "Capital Requirements"
Advertising
Direct Mail
Literature
PR
Payroll
Total Sales & Marketing Expenses
Dec-08
$$-
Jan-09
$$-
Feb-09
$$-
Mar-09
$$-
Apr-09
$$-
May-09
$$-
Jun-09
$$-
Jul-09
$$-
Aug-09
$$-
Sep-09
$$-
Oct-09
$$-
Nov-09
$$-
2008
$$-
Sales & Marketing as a % of Total Sales
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Projected Revenue from "Assumptions-Sales"
$92
$92
$92
$92

Advertising
Direct Mail
Literature
PR
Payroll
Total Sales & Marketing Expenses
Q1-Yr2
$5
5
1
2
5
2
2
2
8
1
$31
Q2-Yr2
$5
5
1
2
5
2
2
2
8
1
$31
Q3-Yr2
$5
5
1
2
5
2
2
2
8
1
$31
Q4-Yr2
$5
5
1
2
5
2
2
2
8
1
$31
Sales & Marketing as a % of Total Sales
34%
34%
34%
34%
$369
$180
% of Total
2009
Budget
$18
18
4
7
18
7
7
7
33
4
$125
34%
0.0%
14.7%
14.7%
2.9%
5.9%
14.7%
5.9%
5.9%
5.9%
0.0%
26.5%
0.0%
0.0%
0.0%
2.9%
100.0%
0.0%
$180
$180
$180
Q1-Yr3
$9
9
2
4
9
4
4
4
16
2
$61
Q2-Yr3
$9
9
2
4
9
4
4
4
16
2
$61
Q3-Yr3
$9
9
2
4
9
4
4
4
16
2
$61
Q4-Yr3
$9
9
2
4
9
4
4
4
16
2
$61
34%
34%
34%
34%
Assumptions-Marketing
$720
34%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$873
% of Total
2010
Budget
$36
36
7
14
36
14
14
14
65
7
$245
% of Total
Budget
0.0%
14.7%
14.7%
2.9%
5.9%
14.7%
5.9%
5.9%
5.9%
0.0%
26.5%
0.0%
0.0%
0.0%
2.9%
100.0%
2011
$44
44
9
17
44
17
17
17
79
9
$297
34%
$1,284
% of Total
Budget
0.0%
14.7%
14.7%
2.9%
5.9%
14.7%
5.9%
5.9%
5.9%
0.0%
26.5%
0.0%
0.0%
0.0%
2.9%
100.0%
2012
$64
64
13
26
64
26
26
26
-
116
13
$437
% of Total
Budget
0.0%
14.7%
14.7%
2.9%
5.9%
14.7%
5.9%
5.9%
5.9%
0.0%
26.5%
0.0%
0.0%
0.0%
2.9%
100.0%
34%
07/18/2011
Assumptions - Product/Service Development
Copyright 1988-2006 JIAN. All rights reserved.

2008
2009
2010
2011
2012
Contract Development Services

Equipment (Expensed Purchases)
R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Misc. R & D Department Expenses
Total % of Sales
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

2.0%
0.0%
0.0%
2.0%
0.0%
0.0%
2.0%
0.0%
0.0%
2.0%
0.0%
0.0%
2.0%
0.0%
0.0%
0.0%
1.0%
3.0%
0.0%
1.0%
3.0%
0.0%
1.0%
3.0%
0.0%
1.0%
3.0%
0.0%
1.0%
3.0%
Copyright 1988-2005 JIAN
R&D Expense
R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Total R & D Expenses
R & D as a % of Total Sales

R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Total R & D Expenses
R & D as a % of Total Sales
$309
$353
$397
$353
$353
$397
$353
$353
$397
$397
$397
$353
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
$-
$-
$-
$-
$-
$-
$-
$-
$-
6
3
$9
7
4
$11
8
4
$12
7
4
$11
7
4
$11
8
4
$12
7
4
$11
7
4
$11
8
4
$12
8
4
$12
8
4
$12
7
4
$11
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
$92
$92
$92
$92
$369
$180
$180
$180
$180
$720
Q1-Yr2
$2
Q2-Yr2
$2
Q3-Yr2
$2
Q4-Yr2
$2
1
$3
3%
1
$3
3%
1
$3
3%
1
$3
3%
% of Total
2009
Budget
$0%
0%
0%
0%
0%
7
67%
0%
4
$11
3%
0%
0%
33%
100%
$-
Q1-Yr3
$4
Q2-Yr3
$4
Q3-Yr3
$4
Q4-Yr3
$4
2
$5
3%
2
$5
3%
2
$5
3%
2
$5
3%
Assumptions-R&D
$-
2008
$88
44
$132
$-
$4,408
0%
0%
67%
0%
0%
0%
33%
100%
$873
% of Total
2010
Budget
$0%
0%
0%
0%
0%
14
67%
0%
7
$22
3%
% of Total
Budget
0%
0%
0%
0%
0%
33%
100%
2011
$17
9
$26
3%
$1,284
% of Total
Budget
0%
0%
0%
0%
0%
67%
0%
0%
0%
33%
100%
2012
$26
13
$39
3%
% of Total
Budget
0%
0%
0%
0%
0%
67%
0%
0%
0%
33%
100%
07/18/2011
Assumptions - General & Administrative Expense

2008
Accounting
Administrative Salaries
Executive Salaries
Customer Service
Equipment Rental / Small Purchases
Insurance
Legal Fees
Office Expenses (Supplies, etc.)
Occupancy (Rent)
Postage
Telephone
Information Systems
Outside Services
Miscellaneous G & A Expenses
Total
2009
2010
2011
2012

1.0%
1.0%
1.0%
1.0%
1.0%

1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%

1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
1.0%
11.00%
1.0%
1.0%
1.0%
11.00%
1.0%
1.0%
1.0%
11.00%
1.0%
1.0%
1.0%
11.00%
1.0%
1.0%
1.0%
11.00%
$309
$353
$397
$353
$353
$397
$353
$353
$397
$397
$397
$353
$4,408
Dec-08
$$105
Jan-09
$$105
Feb-09
$$105
Mar-09
$$105
Apr-09
$$105
May-09
$$105
Jun-09
$$105
Jul-09
$$105
Aug-09
$$-
Sep-09
$$-
Oct-09
$$-
Nov-09
$$-
2008
3
-
4
-
4
-
4
-
4
-
4
-
4
-
4
-
4
-
4
-
4
-
4
-
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
105
4
4
4
105
4
4
4
105
4
4
4
105
4
4
4
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
% of Total
General & Administrative Expense

Start-Up Costs from "Use of Proceeds"
G&A from "Use of Proceeds"
Accounting
Executive Salaries
Customer Service
Insurance
Legal Fees
Occupancy (Rent)
Postage
Telephone
Information Systems
Outside Services
Total G & A Expenses
G & A as a % of Total Sales
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
3
$143
46%
4
4
$148
42%
4
4
$153
39%
4
4
$148
42%
4
4
$148
42%
4
4
$153
39%
4
4
$148
42%
4
4
$148
42%
4
4
$153
39%
4
4
$153
39%
4
4
$153
39%
4
4
$148
42%
$92
$92
$92
$92
$369
$180
$180
$180
$180
$720
% of Total
Start-Up Costs from "Use of Proceeds"

Accounting
Executive Salaries
Customer Service
Insurance
Legal Fees
Occupancy (Rent)
Postage
Telephone
Information Systems
Outside Services
Total G & A Expenses
G & A as a % of Total Sales
Q1-Yr2
$-
Q2-Yr2
$-
Q3-Yr2
$-
Q4-Yr2
$-
2009
Budget
$-
1
-
1
-
1
-
1
-
4
-
40,624
1
1
1
40,716
1
1
1
40,808
1
1
1
40,635
1
1
1
1,547
4
4
4
1
1
4
1
1
1
1
1
$40,638
44058%
1
1
4
1
1
1
1
1
$40,730
44158%
1
1
4
1
1
1
1
1
$40,822
44258%
1
1
4
1
1
1
1
1
$40,649
44070%
4
4
16
4
4
4
4
4
$1,604
435%
0%
0%
0%
0%
96%
0%
0%
0%
0%
0%
1%
0%
0%
0%
0%
0%
100%
0%
47%
44
422
44
44
44
44
44
49
44
44
44
44
44
3
3
3
Q2-Yr3
$-
Q3-Yr3
$-
Q4-Yr3
$-
2010
2
-
2
-
2
-
2
-
7
-
41,005
2
2
2
41,097
2
2
2
41,189
2
2
2
41,016
2
2
2
1,610
7
7
7
2
2
4
2
2
2
2
2
$41,028
22800%
2
2
4
2
2
2
2
2
$41,120
22851%
2
2
4
2
2
2
2
2
$41,212
22902%
2
2
4
2
2
2
2
2
$41,039
22806%
7
7
16
7
7
7
7
7
$1,706
237%
Assumptions-G&A
2%
2%
2%
3%
2%
2%
2%
2%
2%
100%
$873
Budget
$-
2%
0%
23%
2%
2%
$1,799
41%
% of Total
Q1-Yr3
$-
Budget
$$843
0%
0%
0%
0%
94%
2011
$-
Budget
0%
9
-
1,668
9
9
9
0%
0%
0%
0%
0%
1%
0%
0%
0%
0%
0%
100%
$1,284
% of Total
9
9
49
9
9
9
9
9
$1,813
208%
0%
0%
0%
92%
0%
0%
0%
0%
0%
3%
0%
0%
0%
0%
0%
100%
% of Total
2012
$-
Budget
0%
13
-
1,725
13
13
13
13
13
49
13
13
13
13
13
$1,916
0%
0%
1%
0%
90%
1%
1%
1%
1%
1%
3%
1%
1%
1%
1%
1%
100%
07/18/2011
Financing Assumptions + Other Income & Expense

Projected Interest Income Rate:
Interest Income
Cash Balance for Interest Calculation
xxx
xxx
Total Interest Income
2.00%
Dec-08
$(49)
$-
Jan-09
$38
0
$0
Feb-09
$153
0
$0
Mar-09
$158
0
$0
Apr-09
$281
0
$0
May-09
$397
1
$1
Jun-09
$402
1
$1
Jul-09
$526
1
$1
Aug-09
$642
1
$1
Sep-09
$639
1
$1
Oct-09
$791
1
$1
Nov-09
$951
2
$2
2008
$951
8
$8
1988-2006 JIAN Business Power Tools LLC
Interest Expense
Short-Term Loan
Office Building
Vendor Note
Inventory
[xxx] Other Interest Expense
Total Interest Expense
Interest Income
Cash Balance for Interest Calculation
xxx
xxx
Total Interest Income
Interest Expense
Short-Term Loan
Office Building
Vendor Note
Inventory
[xxx] Other Interest Expense
Total Interest Expense
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
Q1-Yr2
$(26,088)
$-
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
$(66,742) $(107,488) $(148,149) $(148,149) $(188,979) $(229,978) $(271,070) $(312,077) $(312,077)
$$$$$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$$$$$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
Note: Debt Restructure

xxx bank $xxx,000 to 5 year note @10% Principle + Interest
xxx company $xx,000 to 5 year note @5% Principle + Interest
Vendors (to be addressed individually)
2011
2012
$(326,998) $(328,295)
$$-
Assumptions - Financing
07/18/2011
Assumptions - Balance Sheet

Beginning Balances, if applicable.
2005
Assets
Current Assets
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
Property, Plant & Equipment
Office Equipment
$$-
Liabilities
Current Liabilities
Short Term Debt
Accounts Payable
Other Payables
Accrued Liabilities
Long Term Debt
Total Liabilities
Stockholder Equity
Common Stock
Retained Earnings
Dividends Payable
Total Stockholders' Equity
2007
$$-
$-
$-
$-
$-
$-
$-
$$-
$-
$-
$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$$-
$$-
$$-
$$-
Assumptions-Balance Sheet
Depreciation Schedule
Existing Assets
Remaining Life
$- Months?
6
-
$$-
$-
$$-
$$-
$-
2008
Beginning
$0
$$-
$$-
Total Net Property, Plant & Equipment

Other Assets
Total Assets
2006
New Assets
Useful Life
Months?
40
10
10
TRUE
FALSE
07/18/2011
Cash Balance from Cashflow Statement:
$(86)
$(47)
$9
$121
$197
$253
$365
$441
Assumptions - Cash Flow
$498
$591
$685
$795
$(26,091)
$(66,744)
$(107,490)
$(148,152)
$(148,152)
$(188,981)
$(229,981)
$(271,073)
$(312,080)
$(312,080)
$(327,000)
$(328,298)
Inventory Assumptions
Days Inventory On-Hand
Inventory On-Hand
Dec-08
30
53
Jan-09
30
60
Feb-09
30
69
Mar-09
30
60
Apr-09
30
60
May-09
30
69
Jun-09
30
60
Jul-09
30
60
Aug-09
30
69
Sep-09
30
69
Oct-09
30
69
Nov-09
30
60
Q1-Yr2
30
3
Q2-Yr2
30
3
Q3-Yr2
30
3
Q4-Yr2
30
3
2009
Q1-Yr3
30
7
Q2-Yr3
30
7
Q3-Yr3
30
7
Q4-Yr3
30
7
2010
2011
30
9
2012
30
13
Accounts Receivable Assumptions

Days A/R Outstanding
Accounts Receivable Outstanding
Dec-08
30
305
Jan-09
30
348
Feb-09
30
392
Mar-09
30
348
Apr-09
30
348
May-09
30
392
Jun-09
30
348
Jul-09
30
348
Aug-09
30
392
Sep-09
30
392
Oct-09
30
392
Nov-09
30
348
Q1-Yr2
30
30
Q2-Yr2
30
30
Q3-Yr2
30
30
Q4-Yr2
30
30
2009
Q1-Yr3
30
59
Q2-Yr3
30
59
Q3-Yr3
30
59
Q4-Yr3
30
59
2010
2011
30
72
2012
30
106
Fixed Asset Purchases (000)

(From 'Capital Requirements')
Office Equipment
Total Fixed Asset Purchases
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
2011
2012
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
Financing Proceeds (000)

Equity Investment / Sale of Stock
Cash Dividends Declared - Common
Cash Dividends Declared - Preferred
Cash Dividends Paid
Proceeds from Short Term Loans
Repayment of Short Term Loans
Total Proceeds from Long-Term Loans
Repayment of Long Term Loans
Total Interest on Long-Term Loans
Dec-08
$-
Jan-09
$-
Feb-09
$-
Mar-09
$-
Apr-09
$-
May-09
$-
Jun-09
$-
Jul-09
$-
Aug-09
$-
Sep-09
$-
Oct-09
$-
Nov-09
$-
Q1-Yr2
$-
Q2-Yr2
$-
Q3-Yr2
$-
Q4-Yr2
$-
Q1-Yr3
$-
Q2-Yr3
$-
Q3-Yr3
$-
Q4-Yr3
$-
2012
$-
2010
$-
2011
$-
2009
$-
Other Balance Sheet Accounts (000)

Purchase of Investments
Sale of Investments
Increase in Notes Receivable
Collection of Notes Receivable
Increase in Other Current Assets
Reduction/Sale of Other Current Assets
Increase in Other Assets
xxx
xxx
Total Increase in Other Assets
Dec-08
$-
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Q1-Yr2
$-
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
$-
Q1-Yr3
$-
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
$-
2011
$-
2012
Decrease in Other Assets

xxx
xxx
Total Decrease in Other Assets
Net Increase/(Decrease) in Other Assets
Amortization of Other Assets
Increase in Other Payables
Decrease in Other Payables
Increase in Accrued Liabilities
Decrease in Accrued Liabilities
$-
$-
$-
$$-
$$$-
$$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$$-
$-
$-
$-
$-
$$-
$$$-
$$-
$$-
$$$$-
$$$$-
$$$$-
$-
$-
$-
Assumptions-CashFlow
07/18/2011
:: Year 1 x Month
% of

Intro Offer
Revenue
- MATERIAL - LABOR - FIXED Total Cost of Goods Sold
Gross Profit
Gross Margin
Start-Ups
Revenue
Gross Profit
Gross Margin
Revenue
Gross Profit
Gross Margin
Businesses Non-USA
Revenue
Gross Profit
Gross Margin
Associations
Revenue
Gross Profit
Gross Margin
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
Sales
$294
53
6
1
$60
$336
60
7
1
$68
$378
68
8
1
$77
$336
60
7
1
$68
$336
60
7
1
$68
$378
68
8
1
$77
$336
60
7
1
$68
$336
60
7
1
$68
$378
68
8
1
$77
$378
68
8
1
$77
$378
68
8
1
$77
$336
60
7
1
$68
$4,200
753
88
12
$853
17.9%
2.1%
0.3%
$234
80%
$268
80%
$301
80%
$268
80%
$268
80%
$301
80%
$268
80%
$268
80%
$301
80%
$301
80%
$301
80%
$268
80%
$3,347
79.7%
$7
1
1
$2
$5
71%
$8
1
1
$2
$6
75%
$9
2
1
$3
$6
67%
$8
1
1
$2
$6
75%
$8
1
1
$2
$6
75%
$9
2
1
$3
$6
67%
$8
1
1
$2
$6
75%
$8
1
1
$2
$6
75%
$9
2
1
$3
$6
67%
$9
2
1
$3
$6
67%
$9
2
1
$3
$6
67%
$8
1
1
$2
$6
75%
$100
17
12
$29
$71
71.0%
$7
$$7
100%
$8
$$8
100%
$9
$$9
100%
$8
$$8
100%
$8
$$8
100%
$9
$$9
100%
$8
$$8
100%
$8
$$8
100%
$9
$$9
100%
$9
$$9
100%
$9
$$9
100%
$8
$$8
100%
$100
$$100
100.0%
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0%
$0.0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0.0%
79.7%
17.0%
0.0%
12.0%
71.0%
0.0%
0.0%
0.0%
100.0%
Affiliates
Gross Profit - Yr 1
07/18/2011
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
:: Year 1 x Month
% of

Revenue
Gross Profit
Gross Margin
Dec-08
$$$0%
Jan-09
$$$0%
Feb-09
$$$0%
Mar-09
$$$0%
Apr-09
$$$0%
May-09
$$$0%
Jun-09
$$$0%
Jul-09
$$$0%
Aug-09
$$$0%
Sep-09
$$$0%
Oct-09
$$$0%
Nov-09
$$$0%
2008
$$$0.0%
Resellers
Revenue
Gross Profit
Gross Margin
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0.0%
Schools
Revenue
Gross Profit
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
$$$-
Gross Margin
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0.0%
Corporations
Revenue
Gross Profit
Gross Margin
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0.0%
Consultants
Revenue
Gross Profit
Gross Margin
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0%
$$$0.0%
Other
Revenue
$4
$4
$5
$4
$4
$5
$4
$4
$5
$5
$5
$4
$50
Gross Profit - Yr 1
07/18/2011
Sales
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
:: Year 1 x Month
% of

Gross Profit
Gross Margin
Dec-08
$$4
100%
Jan-09
$$4
100%
Feb-09
$$5
100%
Mar-09
$$4
100%
Apr-09
$$4
100%
May-09
$$5
100%
Gross Profit - Yr 1
Jun-09
$$4
100%
Jul-09
$$4
100%
Aug-09
$$5
100%
Sep-09
$$5
100%
Oct-09
$$5
100%
Nov-09
$$4
100%
2008
$$50
100.0%
Sales
0.0%
0.0%
0.0%
100.0%
07/18/2011
:: Years 2-3 x Quarter

Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
Intro Offer
Revenue
Gross Profit
Gross Margin
% of Sales
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
$26
5
1
$6
$20
77.1%
$26
5
1
$6
$20
77.1%
$26
5
1
$6
$20
77.1%
$26
5
1
$6
$20
77.1%
Start-Ups
Revenue
Gross Profit
Gross Margin
$26
5
1
$6
$20
77.1%
$26
5
1
$6
$20
77.1%
$26
5
1
$6
$20
77.1%

Revenue
Gross Profit
Gross Margin
$26
$$26
100.0%
$26
$$26
100.0%
Businesses Non-USA
Revenue
Gross Profit
Gross Margin
$$$0.0%
Associations
Revenue
Gross Profit
Gross Margin
$$$0.0%
% of Sales
$105
20
4
$24
$81
77.1%
19.1%
3.8%
0.0%
22.9%
77.1%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$221
40
4
4
$48
$173
78.2%
18.1%
1.8%
1.8%
21.8%
78.2%
$26
5
1
$6
$20
77.1%
$105
20
4
$24
$81
77.1%
19.1%
3.8%
0.0%
22.9%
77.1%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$55
10
1
1
$12
$43
78.2%
$221
40
4
4
$48
$173
78.2%
18.1%
1.8%
1.8%
21.8%
78.2%
$26
$$26
100.0%
$26
$$26
100.0%
$105
$$105
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
$55
$$55
100.0%
$55
$$55
100.0%
$55
$$55
100.0%
$55
$$55
100.0%
$221
$$221
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Affiliates
07/18/2011

Revenue
Gross Profit
Gross Margin
Q1-Yr2
$$$0.0%
Q2-Yr2
$$$0.0%
Q3-Yr2
$$$0.0%
Q4-Yr2
$$$0.0%
2009
$$$0.0%
Resellers
Revenue
Gross Profit
Gross Margin
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
Schools
Revenue
Gross Profit
$$$-
$$$-
$$$-
$$$-
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Corporations
Revenue
Gross Profit
Gross Margin
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
Consultants
Revenue
Gross Profit
Gross Margin
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$14
$14
$14
$14
$55
Gross Margin
Other
Revenue
% of Sales
Q1-Yr3
$$$0.0%
Q2-Yr3
$$$0.0%
Q3-Yr3
$$$0.0%
Q4-Yr3
$$$0.0%
2010
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$-
$$$-
$$$-
$$$-
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
$$$0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
$15
$15
$15
$15
$61
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
% of Sales
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
07/18/2011

Gross Profit
Gross Margin
Q1-Yr2
$$14
100.0%
Q2-Yr2
$$14
100.0%
Q3-Yr2
$$14
100.0%
Q4-Yr2
$$14
100.0%
2009
$$55
100.0%
% of Sales
0.0%
0.0%
0.0%
0.0%
100.0%
Q1-Yr3
$$15
100.0%
Q2-Yr3
$$15
100.0%
Q3-Yr3
$$15
100.0%
Q4-Yr3
$$15
100.0%
2010
$$61
100.0%
% of Sales
0.0%
0.0%
0.0%
0.0%
100.0%
07/18/2011
:: Years 1-5
2008
% of Sales
2009
% of Sales
2010
% of Sales
2011
% of Sales
2012
% of Sales
Intro Offer
Revenue
Gross Profit
$4,200
753
88
12
$853
$3,347
17.9%
2.1%
0.3%
20.3%
79.7%
$105
$20
$4
$$24
$81
19.1%
3.8%
0.0%
22.9%
77.1%
$221
$40
$4
$4
$48
$173
18.1%
1.8%
1.8%
21.8%
78.2%
$347
63
7
3
$73
$274
18.1%
2.0%
0.9%
21.0%
79.0%
$486
88
10
4
$102
$384
18.1%
2.1%
0.8%
21.0%
79.0%
Start-Ups
Revenue
Gross Profit
$100
17
12
$29
$71
17.0%
0.0%
12.0%
29.0%
71.0%
$105
20
4
$24
$81
19.1%
3.8%
0.0%
22.9%
77.1%
$221
40
4
4
$48
$173
18.1%
1.8%
1.8%
21.8%
78.2%
$232
42
5
3
$50
$182
18.1%
2.2%
1.3%
21.6%
78.4%
$365
66
7
4
$77
$288
18.1%
1.9%
1.1%
21.1%
78.9%

Revenue
Gross Profit
$100
$$100
0.0%
0.0%
0.0%
0.0%
100.0%
$105
$$105
0.0%
0.0%
0.0%
0.0%
100.0%
$221
$$221
0.0%
0.0%
0.0%
0.0%
100.0%
$232
$$232
0.0%
0.0%
0.0%
0.0%
100.0%
$365
$$365
0.0%
0.0%
0.0%
0.0%
100.0%
Businesses Non-USA
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Associations
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
07/18/2011
:: Years 1-5
2008
% of Sales
2009
% of Sales
2010
% of Sales
2011
% of Sales
2012
% of Sales
Affiliates
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Resellers
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Schools
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Corporations
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Consultants
Revenue
Gross Profit
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
$$$-
0.0%
0.0%
0.0%
0.0%
0.0%
Other
Revenue
Gross Profit
$50
$$50
0.0%
0.0%
0.0%
0.0%
100.0%
$55
$$55
0.0%
0.0%
0.0%
0.0%
100.0%
$61
$$61
0.0%
0.0%
0.0%
0.0%
100.0%
$67
$$67
0.0%
0.0%
0.0%
0.0%
100.0%
$73
$$73
0.0%
0.0%
0.0%
0.0%
100.0%
07/18/2011
Budget
:: Year 1 x Month

Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
% of Total
Sales
$294
7
7
4
$312
(3)
$309
$336
8
8
4
$356
(3)
$353
$378
9
9
5
$401
(4)
$397
$336
8
8
4
$356
(3)
$353
$336
8
8
4
$356
(3)
$353
$378
9
9
5
$401
(4)
$397
$336
8
8
4
$356
(3)
$353
$336
8
8
4
$356
(3)
$353
$378
9
9
5
$401
(4)
$397
$378
9
9
5
$401
(4)
$397
$378
9
9
5
$401
(4)
$397
$336
8
8
4
$356
(3)
$353
$4,200
100
100
50
$4,450
(42)
$4,408
95%
2%
2%
0%
0%
0%
0%
0%
0%
0%
1%
100%
-1%
99%
$54
6
$60
19%
$61
7
$68
19%
$70
8
$78
20%
$61
7
$68
19%
$61
7
$68
19%
$70
8
$78
20%
$61
7
$68
19%
$61
7
$68
19%
$70
8
$78
20%
$70
8
$78
20%
$70
8
$78
20%
$61
7
$68
19%
$770
88
$858
19%
17%
2%
19%
$1
2
$2
1%
$1
2
$2
1%
$1
2
$3
1%
$1
2
$2
1%
$1
2
$2
1%
$1
2
$3
1%
$1
2
$2
1%
$1
2
$2
1%
$1
2
$3
1%
$1
2
$3
1%
$1
2
$3
1%
$1
2
$2
1%
$9
22
$31
1%
0%
0%
0%
0%
0%
0%
0%
0%
1%

$62
$70
$81
$70
Gross Profit
$246
$282
$316
$282
% of Total Sales
80%
80%
80%
80%
$70
$81
$70
$70
$81
$81
$81
$70
$889
20%
$282
80%
$316
80%
$282
80%
$282
80%
$316
80%
$316
80%
$316
80%
$282
80%
$3,519
80%
80%
$-
$-
$-
$-
$-
$-
$-
$-
$-
0%
0%
0%
0%
Sales
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
Costs of Goods Sold
Material
Labor
Total Variable COGS
% of Total Sales
Fixed COGS
Packaging Supplies
Total Fixed Cost of Goods Sold
% of Total Sales
Operating Expenses
Sales & Marketing
Advertising
Direct Mail
Literature
$-
$-
$-
$-
Budget - Yr 1
07/18/2011
Budget
:: Year 1 x Month
PR
Payroll
Total Sales & Marketing Costs
% of Total Sales
R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Total R & D Costs
% of Total Sales
General & Administrative
Accounting
Executive Salaries
Customer Service
Depreciation
Information Systems
Insurance
Legal Fees
Occupancy (Rent)
Outside Services
Postage
Telephone
% of Total
Sales
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Dec-08
$0%
Jan-09
$0%
Feb-09
$0%
Mar-09
$0%
Apr-09
$0%
May-09
$0%
Jun-09
$0%
Jul-09
$0%
Aug-09
$0%
Sep-09
$0%
Oct-09
$0%
Nov-09
$0%
2008
$0%
$6
3
$9
3%
$7
4
$11
3%
$8
4
$12
3%
$7
4
$11
3%
$7
4
$11
3%
$8
4
$12
3%
$7
4
$11
3%
$7
4
$11
3%
$8
4
$12
3%
$8
4
$12
3%
$8
4
$12
3%
$7
4
$11
3%
$88
44
$132
3%
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
$105
3
3
3
3
3
3
4
3
3
3
3
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$105
4
4
4
4
4
4
4
4
4
4
4
$4
105
4
4
4
4
4
4
4
4
4
4
$4
105
4
4
4
4
4
4
4
4
4
4
$4
105
4
4
4
4
4
4
4
4
4
4
$4
105
4
4
4
4
4
4
4
4
4
4
$843
44
422
44
44
44
44
44
49
44
44
44
44
0%
19%
1%
0%
10%
1%
0%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Budget - Yr 1
07/18/2011
Budget
:: Year 1 x Month

% of Total
Sales
1%
41%
Dec-08
3
$143
46%
Jan-09
4
$148
42%
Feb-09
4
$153
39%
Mar-09
4
$148
42%
Apr-09
4
$148
42%
May-09
4
$153
39%
Jun-09
4
$148
42%
Jul-09
4
$148
42%
Aug-09
4
$153
39%
Sep-09
4
$153
39%
Oct-09
4
$153
39%
Nov-09
4
$148
42%
2008
44
$1,799
40.8%
$153
49%
$159
45%
$165
42%
$159
45%
$159
45%
$165
42%
$159
45%
$159
45%
$165
42%
$165
42%
$165
42%
$159
45%
$1,931
44%
44%
Income From Operations

% of Total Sales
$94
30%
$123
35%
$151
38%
$123
35%
$123
35%
$151
38%
$123
35%
$123
35%
$151
38%
$151
38%
$151
38%
$123
35%
$1,588
36%
36%
Other Income/(Expense)
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
$$94
$37
$0
$123
$48
$0
$151
$59
$0
$124
$48
$0
$124
$48
$1
$152
$59
$1
$124
$48
$1
$124
$48
$1
$152
$59
$1
$152
$59
$1
$152
$59
$2
$125
$50
$8
$1,596
$622
0%
0%
36%
14%
Net Income (Loss)

% of Total Sales
$57
18%
$75
21%
$92
23%
$76
21%
$76
21%
$93
23%
$76
22%
$76
22%
$93
23%
$93
23%
$93
23%
$75
21%
$974
22%
22%

Total G & A Costs
% of Total Sales
% of Total Sales
Budget - Yr 1
07/18/2011
Budget

Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
% of Total
Sales
Sales
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
$26
26
26
14
$93
(0)
$92
$26
26
26
14
$93
(0)
$92
$26
26
26
14
$93
(0)
$92
$26
26
26
14
$93
(0)
$92
$105
105
105
55
$370
(1)
$369
Costs of Goods Sold

Material
Labor
Total Variable COGS
% of Total Sales
$10
2
$12
13%
$10
2
$12
13%
$10
2
$12
13%
$10
2
$12
13%
$0
0
$1
1%
$0
0
$1
1%
$0
0
$1
1%
$0
0
$1
1%
Fixed COGS
Packaging Supplies
% of Total Sales
Gross Profit
% of Total Sales
Operating Expenses
Sales & Marketing
Advertising
Direct Mail
Literature
PR
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
% of Total
Sales
28%
28%
28%
0%
0%
0%
0%
0%
0%
0%
15%
100%
0%
100%
$55
55
55
15
$181
(1)
$180
$55
55
55
15
$181
(1)
$180
$55
55
55
15
$181
(1)
$180
$55
55
55
15
$181
(1)
$180
$221
221
221
61
$722
(2)
$720
31%
31%
31%
0%
0%
0%
0%
0%
0%
0%
8%
100%
0%
100%
$40
8
$48
13%
11%
2%
13%
$20
2
$22
12%
$20
2
$22
12%
$20
2
$22
12%
$20
2
$22
12%
$80
8
$88
12%
11%
1%
12%
$1
2
$3
1%
0%
0%
0%
0%
0%
0%
0%
0%
1%
$0
1
$1
1%
$0
1
$1
1%
$0
1
$1
1%
$0
1
$1
1%
$1
4
$5
1%
0%
0%
0%
0%
0%
0%
0%
0%
1%
$23
$23
$23
$23
$93
13%
$157
87.1%
$157
87.1%
$157
87.1%
$157
87.1%
$627
87.1%
87%
$9
9
2
4
$9
9
2
4
$9
9
2
4
$9
9
2
4
$36
36
7
14
0%
5%
5%
1%
2%
$13
$13
$13
$13
$51
14%
$80
$80
$80
$80
$318
86%
86.3%
86.3%
86.3%
86.3%
86.3%
$5
5
1
2
$5
5
1
2
$5
5
1
2
$5
5
1
2
$18
18
4
7
Budget - Yrs 2-3
0%
5%
5%
1%
2%
07/18/2011
Budget
Payroll
% of Total Sales
R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Total R & D Costs
% of Total Sales
Accounting
Executive Salaries
Customer Service
Depreciation
Information Systems
Insurance
Legal Fees
Occupancy (Rent)
Outside Services
Postage
Telephone
Q1-Yr2
5
2
2
2
8
1
$31
34%
Q2-Yr2
5
2
2
2
8
1
$31
34%
Q3-Yr2
5
2
2
2
8
1
$31
34%
Q4-Yr2
5
2
2
2
8
1
$31
34%
2009
18
7
7
7
33
4
$125
34%
$2
1
$3
3%
$2
1
$3
3%
$2
1
$3
3%
$2
1
$3
3%
$7
4
$11
3%
$1
40,624
1
1
1
1
1
4
1
1
1
1
1
$1
40,716
1
1
1
1
1
4
1
1
1
1
1
$1
40,808
1
1
1
1
1
4
1
1
1
1
1
$1
40,635
1
1
1
1
1
4
1
1
1
1
1
$4
162,782
4
4
4
4
4
16
4
4
4
4
4
Budget - Yrs 2-3
% of Total
Sales
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
0%
0%
1%
0%
44120%
1%
0%
1%
1%
1%
1%
4%
1%
1%
1%
1%
1%
Q1-Yr3
9
4
4
4
16
2
$61
34%
Q2-Yr3
9
4
4
4
16
2
$61
34%
Q3-Yr3
9
4
4
4
16
2
$61
34%
Q4-Yr3
9
4
4
4
16
2
$61
34%
2010
36
14
14
14
65
7
$245
34%
$4
2
$5
3%
$4
2
$5
3%
$4
2
$5
3%
$4
2
$5
3%
$14
7
$22
3%
$2
41,005
2
2
2
2
2
4
2
2
2
2
2
$2
41,097
2
2
2
2
2
4
2
2
2
2
2
$2
41,189
2
2
2
2
2
4
2
2
2
2
2
$2
41,016
2
2
2
2
2
4
2
2
2
2
2
$7
164,305
7
7
7
7
7
16
7
7
7
7
7
% of Total
Sales
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
0%
0%
1%
0%
22827%
1%
0%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
07/18/2011
Budget

% of Total
Sales
44136%
Total G & A Costs

% of Total Sales
Q1-Yr2
$40,638
44058%
Q2-Yr2
$40,730
44158%
Q3-Yr2
$40,822
44258%
Q4-Yr2
$40,649
44070%
2009
$162,839
44136%

% of Total Sales
$40,672
44095%
$40,764
44195%
$40,856
44295%
$40,683
44107%
$162,976
44173%
44173%

% of Total Sales
($40,593) ($40,685) ($40,777) ($40,604) ($162,657)

($440)
($441)
($442)
($440)
($441)
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
$($40,593)
$($40,685)
$($40,777)
$-
$-
$-
Net Income (Loss)

% of Total Sales
($40,593) ($40,685) ($40,777) ($40,604) ($162,657)

($440)
($441)
($442)
($440)
($441)
$$($40,604) ($162,657)
$-
$-
Budget - Yrs 2-3
% of Total
Sales
22840%
Q1-Yr3
$41,028
22800%
Q2-Yr3
$41,120
22851%
Q3-Yr3
$41,212
22902%
Q4-Yr3
$41,039
22806%
2010
$164,401
22840%
$41,095
22837%
$41,187
22888%
$41,279
22939%
$41,106
22843%
$164,667
22877%
22877%
($441)
($40,938) ($41,030) ($41,122) ($40,949) ($164,040)

($227)
($228)
($229)
($228)
($228)
($228)
0%
0%
($441)
$($40,938)
$($41,030)
$($41,122)
0%
0%
($228)
$-
$-
$-
0%
($441)
$$($40,949) ($164,040)
$-
$-
($40,938) ($41,030) ($41,122) ($40,949) ($164,040)

($227)
($228)
($229)
($228)
($228)
0%
($228)
07/18/2011
Budget
:: Years 1-5 x Year

% of Total
Sales
2009
% of Total
Sales
2010
% of Total
Sales
2011
% of Total
Sales
$4,200
100
100
50
$4,450
(42)
$4,408
95%
2%
2%
0%
0%
0%
0%
0%
0%
0%
1%
101%
-1%
100%
$105
105
105
55
$370
(1)
$369
28%
28%
28%
0%
0%
0%
0%
0%
0%
0%
15%
100%
0%
100%
$221
221
221
61
$722
(2)
$720
31%
31%
31%
0%
0%
0%
0%
0%
0%
0%
8%
100%
0%
100%
$347
232
232
67
$877
(3)
$873
40%
27%
27%
0%
0%
0%
0%
0%
0%
0%
8%
100%
0%
100%
$486
365
365
73
$1,289
(5)
$1,284
38%
28%
28%
0%
0%
0%
0%
0%
0%
0%
6%
100%
0%
100%
$770
$88
$858
17%
2%
19%
$40
$8
$48
11%
2%
13%
$80
8
$88
11%
1%
12%
$104
$12
$116
12%
1%
13%
$153
$17
$170
12%
1%
13%
$9
22
$31
0%
0%
0%
0%
0%
0%
0%
0%
1%
$1
2
$3
0%
0%
0%
0%
0%
0%
0%
0%
1%
$1
4
$5
0%
0%
0%
0%
0%
0%
0%
0%
1%
$2
4
$6
0%
0%
0%
0%
0%
0%
0%
0%
1%
$3
6
$9
0%
0%
0%
0%
0%
0%
0%
0%
1%
$889
20%
$51
14%
$93
13%
$122
14%
$179
14%
$3,519
80%
$318
86%
$627
87%
$752
86%
$1,105
86%
$-
0%
0%
$18
0%
5%
$36
0%
5%
$44
0%
5%
$64
0%
5%
2008
Sales
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Total Sales
Costs of Goods Sold
Material
Labor
Total Variable COGS
Fixed COGS
Packaging Supplies
Gross Profit
Operating Expenses
Sales & Marketing
Advertising
Budget - Yrs 1-5
2012
% of Total
Sales
07/18/2011
Budget
:: Years 1-5 x Year
Direct Mail
Literature
PR
Payroll
2008
$-
% of Total
Sales
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
2009
18
4
7
18
7
7
7
33
4
$125
% of Total
Sales
5%
1%
2%
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%
2010
36
7
14
36
14
14
14
65
7
$245
% of Total
Sales
5%
1%
2%
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%
2011
44
9
17
44
17
17
17
79
9
$297
% of Total
Sales
5%
1%
2%
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%
2012
64
13
26
64
26
26
26
116
13
$437
% of Total
Sales
5%
1%
2%
5%
2%
2%
2%
0%
9%
0%
0%
0%
1%
34%

R & D Materials
R & D Salaries
Product Support
xxx
xxx
xxx
Total R & D Costs
$88
44
$132
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
$7
4
$11
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
$14
7
$22
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
$17
9
$26
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%
$26
13
$39
0%
0%
0%
0%
0%
2%
0%
0%
0%
1%
3%

Accounting
Executive Salaries
Customer Service
Depreciation
Insurance
Legal Fees
$843
44
422
44
44
44
44
0%
19%
1%
0%
10%
1%
0%
1%
1%
1%
$4
1,547
4
4
4
4
0%
0%
1%
0%
419%
1%
0%
1%
1%
1%
Budget - Yrs 1-5
$7
1,610
7
7
7
7
0%
0%
1%
0%
224%
1%
0%
1%
1%
1%
$9
1,668
9
9
9
9
0%
0%
1%
0%
191%
1%
0%
1%
1%
1%
$13
1,725
13
13
13
13
0%
0%
1%
0%
134%
1%
0%
1%
1%
1%
07/18/2011
Budget
:: Years 1-5 x Year

Occupancy (Rent)
Postage
Telephone
Information Systems
Outside Services
Total G & A Costs
2008
44
49
44
44
44
44
44
$1,799
% of Total
Sales
1%
1%
1%
1%
1%
1%
1%
41%
$1,931
44%
$162,976
44173%
$1,588
36%
($162,657)
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
$8
$1,596
$622
0%
0%
36%
14%
$($162,657)
$974
22%
($162,657)
Net Income (Loss)
2009
4
16
4
4
4
4
4
$1,604
$-
% of Total
Sales
1%
4%
1%
1%
1%
1%
1%
435%
% of Total
Sales
1%
2%
1%
1%
1%
1%
1%
237%
2011
9
49
9
9
9
9
9
$1,813
% of Total
Sales
1%
6%
1%
1%
1%
1%
1%
208%
2012
13
49
13
13
13
13
13
$1,916
% of Total
Sales
1%
4%
1%
1%
1%
1%
1%
149%
$164,667
22877%
$2,136
245%
$2,391
186%
($441)
($164,040)
($228)
($1,385)
($2)
($1,286)
($1)
0%
0%
($441)
$($164,040)
0%
0%
($228)
$($1,385)
0%
0%
($2)
$($1,286)
0%
0%
($1)
2010
7
16
7
7
7
7
7
$1,706
0%
($441)
$($164,040)
Budget - Yrs 1-5
0%
($228)
$($1,385)
0%
($2)
$($1,286)
0%
($1)
07/18/2011
Income Statement
:: Year 1 x Month
Revenue
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
% Total
Sales
95%
2%
2%
0%
0%
0%
0%
0%
0%
0%
1%
100%
-1%
99%
Dec-08
$294
7
7
4
$312
(3)
$309
Jan-09
$336
8
8
4
$356
(3)
$353
Feb-09
$378
9
9
5
$401
(4)
$397
Mar-09
$336
8
8
4
$356
(3)
$353
Apr-09
$336
8
8
4
$356
(3)
$353
May-09
$378
9
9
5
$401
(4)
$397
Jun-09
$336
8
8
4
$356
(3)
$353
Jul-09
$336
8
8
4
$356
(3)
$353
Aug-09
$378
9
9
5
$401
(4)
$397
Sep-09
$378
9
9
5
$401
(4)
$397
Oct-09
$378
9
9
5
$401
(4)
$397
Nov-09
$336
8
8
4
$356
(3)
$353
2008
$4,200
100
100
50
$4,450
(42)
$4,408
$54
6
$60
19.4%
$61
7
$68
19.3%
$70
8
$78
19.7%
$61
7
$68
19.3%
$61
7
$68
19.3%
$70
8
$78
19.7%
$61
7
$68
19.3%
$61
7
$68
19.3%
$70
8
$78
19.7%
$70
8
$78
19.7%
$70
8
$78
19.7%
$61
7
$68
19.3%
$770
88
$858
19.5%
17%
2%
19%
$2
$62
$2
$70
$3
$81
$2
$70
$2
$70
$3
$81
$2
$70
$2
$70
$3
$81
$3
$81
$3
$81
$2
$70
$31
$889
1%
20%
Gross Profit
$246
$282
$316
% of Total Sales
79.9%
80.0%
79.6%
Operating Expenses
Sales & Marketing
$$$Research & Development
9
11
12
143
148
153
Depreciation
$153
$159
$165
% of Total Sales
49.5%
45.1%
41.6%
$282
80.0%
$282
80.0%
$316
79.6%
$282
80.0%
$282
80.0%
$316
79.6%
$316
79.6%
$316
79.6%
$282
80.0%
$3,519
79.8%
80%
$11
148
$159
45.1%
$11
148
$159
45.1%
$12
153
$165
41.6%
$11
148
$159
45.1%
$11
148
$159
45.1%
$12
153
$165
41.6%
$12
153
$165
41.6%
$12
153
$165
41.6%
$11
148
$159
45.1%
$132
1,799
$1,931
43.8%
0%
3%
41%
0%
44%

% of Total Sales

Net Revenue
Cost of Goods Sold
Material
Labor
Total Variable COGS
% of Total Sales
$94
30.4%
$123
35.0%
$151
38.0%
$123
35.0%
$123
35.0%
$151
38.0%
$123
35.0%
$123
35.0%
$151
38.0%
$151
38.0%
$151
38.0%
$123
35.0%
$1,588
36.0%
36%
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
$$94
$37
$0
$123
$48
$0
$151
$59
$0
$124
$48
$0
$124
$48
$1
$152
$59
$1
$124
$48
$1
$124
$48
$1
$152
$59
$1
$152
$59
$1
$152
$59
$2
$125
$50
$8
$1,596
$622
0%
0%
36%
14%
Net Income (Loss)

% of Total Sales
$57
18.4%
$75
21.4%
$92
23.2%
$76
21.4%
$76
21.5%
$93
23.3%
$76
21.5%
$76
21.6%
$93
23.4%
$93
23.4%
$93
23.5%
$75
21.2%
$974
22.1%
22%
$94
$123
$151
$123
$123
$151
$123
$123
$151
$151
$151
$123
$1,588
EBITDA
*Net Operating Loss carry-forward has been incorporated into the subsequent statements.
Income - Yr 1
07/18/2011
Income Statement

% of Total
Revenue
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Total Revenue
Net Revenue
% of Total
Q1-Yr2
$26
26
26
14
$93
($0)
Q2-Yr2
$26
26
26
14
$93
($0)
Q3-Yr2
$26
26
26
14
$93
($0)
Q4-Yr2
$26
26
26
14
$93
($0)
2009
$105
105
105
55
$370
($1)
Sales
28.5%
28.5%
28.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
14.9%
100%
($0)
Q1-Yr3
$55
55
55
15
$181
($1)
Q2-Yr3
$55
55
55
15
$181
($1)
Q3-Yr3
$55
55
55
15
$181
($1)
Q4-Yr3
$55
55
55
15
$181
($1)
2010
$221
221
221
61
$722
($2)
Sales
31%
31%
31%
0%
0%
0%
0%
0%
0%
0%
8%
100%
($0)
$92
$92
$92
$92
$369
100%
$180
$180
$180
$180
$720
100%
$10
2
$12
13.0%
$10
2
$12
13.0%
$10
2
$12
13.0%
$10
2
$12
13.0%
$40
8
$48
13.0%
10.8%
2.2%
13.0%
$20
2
$22
12.2%
$20
2
$22
12.2%
$20
2
$22
12.2%
$20
2
$22
12.2%
$80
8
$88
12.2%
11%
1%
12%
$1
$13
$1
$13
$1
$13
$1
$13
$3
$51
0.7%
13.7%
$1
$23
$1
$23
$1
$23
$1
$23
$5
$93
1%
13%
$80
86.3%
$80
86.3%
$80
86.3%
$80
86.3%
$318
86.3%
86.3%
$157
87.1%
$157
87.1%
$157
87.1%
$157
87.1%
$627
87.1%
87%
$31
3
40,638
$40,672
44095.1%
$31
3
40,730
$40,764
44194.8%
$31
3
40,822
$40,856
44294.6%
$31
3
40,649
$40,683
44107.0%
$61
5
41,028
$41,095
22837.1%
$61
5
41,120
$41,187
22888.2%
$61
5
41,212
$41,279
22939.3%
$61
5
41,039
$41,106
22843.2%
$245
22
164,401
$164,667
22876.9%
34%
3%
22840%
0%
22877%
($40,938)
($227)
($41,030)
($228)
($41,122)
($229)
($40,949)
($228)
($164,040)
($228)
-22790%
$$(40,938)
$-
$$(41,030)
$-
$$(41,122)
$-
$$(40,949)
$-
$$(164,040)
$-
0%
0%
-22790%
0%
($40,593) ($40,685) ($40,777) ($40,604) ($162,657) ($441)

($440)
($441)
($442)
($440)
($441)
($40,938)
($227)
($41,030)
($228)
($41,122)
($229)
($40,949)
($228)
($164,040)
($228)
-22790%
($40,593) ($40,685) ($40,777) ($40,604) ($162,657)
($40,938)
($41,030)
($41,122)
($40,949)
($164,040)
Cost of Goods Sold

Material
Labor
Total Variable COGS
% of Total Sales
Gross Profit
% of Total Sales
Operating Expenses
Sales & Marketing
Depreciation
% of Total Sales

% of Total Sales
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
Net Income (Loss)
% of Total Sales
EBITDA
$125
34.0%
11
3.0%
162,839 44135.9%
0.0%
$162,976 44172.9%
44172.9%
($40,593) ($40,685) ($40,777) ($40,604) ($162,657) ($441)

($440)
($441)
($442)
($440)
($441)
$$(40,593)
$-
$$(40,685)
$-
$$(40,777)
$-
$$(40,604)
$-
$0.0%
0.0%
$(162,657) -44086.6%
$0.0%
*Net Operating Loss carryforward has been incorporated into this statement.
Income - Yrs 2-3
07/18/2011
Income Statement
:: Years 1-5 x Year

% ofSales,
Total Inc. All Rights reserved.
% of Total
This is a copyrighted product owned by JIAN Tools For
2008
Sales
2009
Sales
Revenue
$4,200
95%
$105
28%
Intro Offer
100
2%
105
28%
Start-Ups
100
2%
105
28%
0%
0%
Businesses Non-USA
0%
0%
Associations
0%
0%
Affiliates
0%
0%
Resellers
0%
0%
Schools
0%
0%
Corporations
0%
0%
Consultants
50
1%
55
15%
Other
$4,450
101%
$370
100%
Total Revenue
($42)
($0)
($1)
($0)
$4,408
100%
$369
100%
Net Revenue
Updated:
8/4/2008
2011
$347
232
232
67
$877
($3)
% of Total
Sales
40%
27%
27%
0%
0%
0%
0%
0%
0%
0%
8%
100%
($0)
2012
$486
365
365
73
$1,289
($5)
% of Total
Sales
38%
28%
28%
0%
0%
0%
0%
0%
0%
0%
6%
100%
($0)
100%
$873
100%
$1,284
100%
2010
$221
221
221
61
$722
($2)
% of Total
Sales
31%
31%
31%
0%
0%
0%
0%
0%
0%
0%
8%
100%
($0)
$720
Cost of Goods Sold

Material
Labor
Total Variable COGS
$770
88
$858
17%
2%
19%
$40
8
$48
11%
2%
13%
$80
8
$88
11%
1%
12%
$104
12
$116
12%
1%
13%
$153
17
$170
12%
1%
13%

$31
$889
1%
20%
$3
$51
1%
14%
$5
$93
1%
13%
$6
$122
1%
14%
$9
$179
1%
14%
Gross Profit
$3,519
80%
$318
86%
$627
87%
$752
86%
$1,105
86%
Operating Expenses
Sales & Marketing
Depreciation
$132
1,799
$1,931
0%
3%
41%
0%
44%
$125
11
162,839
$162,976
34%
3%
44136%
0%
44173%
$245
22
164,401
$164,667
34%
3%
22840%
0%
22877%
$297
26
1,813
$2,136
34%
3%
208%
0%
245%
$437
39
1,916
$2,391
34%
3%
149%
0%
186%
$1,588
36% ($162,657)
($441)
($164,040)
($228)
($1,385)
($2)
($1,286)
-100%
Interest Income
Interest Expense
Income Before Taxes
Taxes on Income*
$8
$1,596
$622
0%
$0%
36% ($162,657)
14%
$-
0%
0%
($441)
$($164,040)
0%
0%
($228)
$($1,385)
0%
0%
($2)
$($1,286)
0%
0%
($1)
0%
$-
0%
$-
$-
0%
$974
22% ($162,657)
($168)
($441)
($164,040)
($228)
($1,385)
($1,286)
-100%
Net Income (Loss)

Growth Rate
($162,657)
$1,588
EBITDA
0%
($2)
1%
($1)
($0)
($164,040)
($1,385)
($1,286)
*Net Operating Loss carry-forward has been incorporated into this statement.
Income - Yrs 1-5
07/18/2011
Balance Sheet
(in thousands)
Assets
Current Assets
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
Office Equipment
:: Year 1 x Month
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
$(86)
305
53
$272
$(47)
348
60
$361
$9
392
69
$470
$121
348
60
$529
$197
348
60
$605
$253
392
69
$714
$365
348
60
$773
$441
348
60
$849
$498
392
69
$959
$591
392
69
$1,052
$685
392
69
$1,145
$795
348
60
$1,203
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
Other Assets
Total Assets
$$272
$$361
$$470
$$529
$$605
$$714
$$773
$$849
$$959
$$1,052
$$1,145
$$1,203
Liabilities & Owners' Equity

Current Liabilities
Short Term Debt
Accounts Payable
Other Payables
Accrued Liabilities
$215
$215
$229
$229
$246
$246
$229
$229
$229
$229
$246
$246
$229
$229
$229
$229
$246
$246
$246
$246
$246
$246
$229
$229
Long Term Debt

Total Liabilities
$$215
$$229
$$246
$$229
$$229
$$246
$$229
$$229
$$246
$$246
$$246
$$229
Stockholder Equity
Common Stock
Retained Earnings
Dividends Payable
$57
$57
$132
$132
$224
$224
$300
$300
$375
$375
$468
$468
$544
$544
$620
$620
$713
$713
$806
$806
$899
$899
$974
$974
$272
$361
$470
$529
$605
$714
$773
$849
$959
$1,052
$1,145
$1,203
Balance - Yr 1
07/18/2011
Balance Sheet
(in thousands)
Assets
Current Assets
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
$(26,091)
30
3
$(26,057)
$(66,744)
30
3
$(66,711)
$(107,490)
30
3
$(107,457)
$(148,152)
30
3
$(148,118)
$(188,981)
59
7
$(188,916)
$(229,981)
59
7
$(229,915)
$(271,073)
59
7
$(271,007)
$(312,080)
59
7
$(312,014)
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$(26,057)
$$(66,711)
$$(107,457)
$$(148,118)
$$(188,916)
$$(229,915)
$$(271,007)
$$(312,014)

Current Liabilities
Short Term Debt
Accounts Payable
Other Payables
Accrued Liabilities
$13,562
$13,562
$13,592
$13,592
$13,623
$13,623
$13,565
$13,565
$13,706
$13,706
$13,737
$13,737
$13,767
$13,767
$13,710
$13,710
Long Term Debt

Total Liabilities
$$13,562
$$13,592
$$13,623
$$13,565
$$13,706
$$13,737
$$13,767
$$13,710
Stockholder Equity
Common Stock
Retained Earnings
Dividends Payable
$(39,618)
$(39,618)
$(80,303)
$(80,303)
$(121,080)
$(121,080)
$(161,683)
$(161,683)
$(202,622)
$(202,622)
$(243,652)
$(243,652)
$(284,774)
$(284,774)
$(325,724)
$(325,724)
$(26,057)
$(66,711)
$(107,457)
$(148,118)
$(188,916)
$(229,915)
$(271,007)
$(312,014)

Office Equipment
Other Assets
Total Assets
Balance - Yrs 2-3
07/18/2011
Balance Sheet
(in thousands)
Assets
Current Assets
Cash
Investments
Accounts Receivable
Notes Receivable
Inventory
:: Years 1-5 x Year

2008
2009
2010
2011
2012
$795
348
60
$1,203
$(148,152)
30
3
$(148,118)
$(312,080)
59
7
$(312,014)
$(327,000)
72
9
$(326,920)
$(328,298)
106
13
$(328,180)
$$-
$$-
$$-
$$-
$$-
$$1,203
$$(148,118)
$$(312,014)
$$(326,920)
$$(328,180)

Current Liabilities
Short Term Debt
Accounts Payable
Other Payables
Accrued Liabilities
$229
$229
$13,565
$13,565
$13,710
$13,710
$188
$188
$214
$214
Long Term Debt

Total Liabilities
$$229
$$13,565
$$13,710
$$188
$$214
Stockholder Equity
Common Stock
Retained Earnings
Dividends Payable
$974
$974
$($161,683)
$($325,724)
$($327,108)
$($328,394)
($161,683)
($325,724)
($327,108)
($328,394)
$1,203
$(148,118)
$(312,014)
$(326,920)
$(328,180)

Office Equipment
Other Assets
Total Assets

Balance - Yrs 1-5
07/18/2011
Cash Flow
:: Year 1 by Month
(in thousands)
Dec-08
Jan-09
Feb-09
Sources of Cash:
Operating Activities
$57
$75
$92
Net Income (Loss)
Adjustments to reconcile Net Income (Loss) used in operating activities:
$$$Depreciation & Amortization
Changes in Assets & Liabilities
$(305)
$(44)
$(44)
Accounts Receivable
Notes Receivable
(53)
(7)
(9)
Inventory
Other Assets
215
14
16
Accounts Payable
Other Payables
Accrued Liabilities
$(86)
$39
$56
Net Cash Provided (Used) in Operations
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
2008
$76
$76
$93
$76
$76
$93
$93
$93
$75
$974
$-
$-
$-
$-
$-
$-
$-
$-
$-
$-
$44
9
(16)
$111
$$76
$(44)
(9)
16
$57
$44
9
(16)
$112
$$76
$(44)
(9)
16
$57
$$93
$$93
$44
9
(16)
$111
($348)
($60)
229
$795
Investing Activities
Purchases of Fixed Assets
Sale of Investments
Net Cash Provided (Used) in Investing
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
Financing Activities
Sale of Stock
Payment of Dividends
Proceeds from Long Term Loans
Net Cash Provided (Used) in Financing
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$(86)
$(86)
$39
(86)
$(47)
$56
(47)
$9
$111
9
$121
$76
121
$197
$57
197
$253
$112
253
$365
$76
365
$441
$57
441
$498
$93
498
$591
$93
591
$685
$111
685
$795
$795
$795
Change in Cash Balance

Net Increase (Decrease) in Cash
Beginning Cash Balance (Deficit)
Ending Cash Balance (Deficit)
Cash Flow - Yr 1
07/18/2011
Cash Flow
:: Years 2-3 by Quarter
(in thousands)
Q1-Yr2
Q2-Yr2
Sources of Cash:
$(40,593)
$(40,685)
Net Income (Loss)
$$Depreciation & Amortization
$318
$Accounts Receivable
Notes Receivable
57
Inventory
Other Assets
13,332
31
Accounts Payable
Other Payables
Accrued Liabilities
$(26,886)
$(40,654)
Sale of Investments
$$-
$$-
Q3-Yr2
Q4-Yr2
2009
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2010
$(40,777)
$(40,604)
$(162,657)
$(40,938)
$(41,030)
$(41,122)
$(40,949)
$(164,040)
$-
$-
$-
$-
$-
$-
$-
$-
$31
$(40,746)
$(58)
$(40,661)
$318
57
13,336
$(148,947)
$(29)
(3)
141
$(40,830)
$31
$(41,000)
$31
$(41,092)
$(58)
$(41,007)
$(29)
(3)
144
$(163,928)
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$$-
$(40,661)
(107,490)
$(148,152)
$(148,947)
795
$(148,152)
$(40,830)
(148,152)
$(188,981)
$(41,000)
(188,981)
$(229,981)
$(41,092)
(229,981)
$(271,073)
$(41,007)
(271,073)
$(312,080)
$(163,928)
(148,152)
$(312,080)
$$$Sale of Stock
$$$Net Cash Provided (Used) in Financing
Copyright 1988-2003 JIAN Tools For Sales, Inc. All rights reserved.
$(26,886)
$(40,654)
$(40,746)
795
(26,091)
(66,744)
$(26,091)
$(66,744) $(107,490)
Cash Flow - Yrs 2-3
07/18/2011
Cash Flow
(in thousands)
Sources of Cash:
:: Years 1 - 5
2008
2009
($162,657)
$974
Net Income (Loss)
$$Depreciation & Amortization
($348)
$318
Accounts Receivable
Notes Receivable
($60)
57
Inventory
Other Assets
229
13,336
Accounts Payable
Other Payables
Accrued Liabilities
($148,947)
$795
Sale of Investments
Sale of Stock
Net Cash Provided (Used) in Financing
$$-
$$-
$$-
$$-
$795
$795
($148,947)
795
($148,152)
Cash Flow - Yrs 1-5
2010
2011
2012
($164,040)
($1,385)
($1,286)
$-
$-
$-
($29)
($13)
($34)
($3)
($2)
($4)
144
($163,928)
($13,522)
26
($1,298)
($14,921)
Copyright 1988-2003 JIAN Tools For Sales, Inc. All rights r

$$$$$$-
Copyright 1988-2003 JIAN Tools For Sales, Inc. All rights r

$$$$$$Copyright 1988-2003 JIAN Tools For Sales, Inc. All rights r
($163,928)
($148,152)
($312,080)
($14,921)
($312,080)
($327,000)
($1,298)
($327,000)
($328,298)
07/18/2011
Break-Even Analysis
Your Company Na
Year 1 by Month
Sales
Variable Costs
Material & Labor
Commissions
Plus Reclassified Fixed Costs
Fixed Costs (as % of sales)
Fixed Cost of Goods & Services
Sales & Marketing (w/o Commissions)
Total Fixed Costs (as % of sales)
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
$309
$353
$397
$353
$353
$397
$353
$353
$397
$397
$397
$353
$60
$68
$78
$68
$68
$78
$68
$68
$78
$78
$78
$68
$60
$68
$78
$68
$68
$78
$68
$68
$78
$78
$78
$68
$2
$2
$3
$2
$2
$3
$2
$2
$3
$3
$3
$2
11
12
11
11
12
11
11
12
12
12
11
34
39
44
39
39
44
39
39
44
44
44
39
$45
$52
$58
$52
$52
$58
$52
$52
$58
$58
$58
$52
110
110
110
110
110
110
110
110
110
110
110
110
Fixed Costs (fixed amounts)

Fixed Cost of Goods & Services
Sales & Marketing (w/o Commissions)
Depreciation
Less Reclassified Fixed Costs
Total Fixed Costs (fixed amounts)
$110
$110
$110
$110
$110
$110
$110
$110
$110
$110
$110
$110
$94
$123
$151
$123
$123
$151
$123
$123
$151
$151
$151
$123
Interest Income (Expense) - "Fixed"

Income Taxes - "Variable"
$-
$0
$0
$0
$0
$1
$1
$1
$1
$1
$1
$2
$37
$48
$59
$48
$48
$59
$48
$48
$59
$59
$59
$50
$93
$93
$93
$75
65.6%
65.6%
65.6%
66.0%
$167
$167
$167
$166
$230
$230
$230
$187
Net Income After Taxes

$57
$75
$92
$76
$76
$93
$76
$76
Analysis
Copyright 1988-2003 JIAN Tools For Sales, Inc. All rights reserved.
Contribution Margin
65.9%
66.0%
65.6%
66.0%
66.0%
65.6%
66.0%
66.0%
Break-Even Sales Volume
$166
$166
$167
$166
$166
$167
$166
$166
Sales Volume Above Break-Even
$142
$187
$230
$187
$187
$230
$187
$187
Break-Even
07/18/2011

2008
% of Total
Sales
$4,408
$858
19%
0%
0%
$858
19%
$31
1%
0%
132
3%
485
11%
$648
15%
0%
0%
0%
1,314
30%
0%
0%
$1,314
30%
$1,588
36%
$8
0%
$622
14%
$974
22%
65.8%
$1,996
45%
$2,412
55%
Break-Even
07/18/2011

Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
2009
% of Total
Q1-Yr3
Q2-Yr3
$180
Q3-Yr3
$180
Q4-Yr3
$180
2010
$180
% of Total
$720
2011
% of Total
$873
2012
% of Total
$92
$92
$92
$92
$369
$1,284
$12
$12
$12
$12
$48
13%
0%
0%
0%
0%
$-
0%
$116
13%
$170
13%
33
9%
0%
0%
0%
0%
0%
0%
0%
0%
0%
$0
0%
$0
0%
$20
$20
$20
$20
$81
22%
$-
$-
$-
$-
$-
0%
$116
13%
$170
13%
$1
$1
$1
$1
$3
1%
$1
$1
$1
$1
$5
1%
1%
1%
23
23
23
23
92
25%
45
45
45
45
180
25%
218
25%
321
25%
2%
14
2%
17
2%
26
2%
40,634
40,726
40,818
40,645
162,825
44132%
41,021
41,113
41,205
41,032
164,372
22836%
1,778
204%
1,864
145%
40,660
40,752
40,844
40,671
162,927
44160%
41,071
41,163
41,255
41,082
164,571
22864%
$2,020
231%
$2,220
173%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
1%
13
1%
0%
0%
0%
0%
0%
0%
$0
0%
$0
0%
$1
$1
$1
$1
$4
1%
$2
$2
$2
$2
$7
1%
$9
1%
$13
1%
$(40,589) $(40,681) $(40,773) $(40,600)
###
-44083% $(40,893) $(40,985) $(41,077) $(40,904)
###
-22765%
($1,271)
-146%
($1,119)
-87%
-22790%
-32%
$(1,385)
-159%
$(1,286)
-100%
-44009%
$-
-44109%
$-
-44208%
$-
-44021%
$-
-44087%
$-
$(41,029)
$(41,122)
$(41,215)
$(41,040)
$(163,084)
-44003.8%
-44103.5%
-44203.3%
-44015.7%
-44081.6%
$(0)
$(0)
$(0)
$(0)
$(0)
$92
$92
$92
$92
$369
-119%
0%
-44202%
0%
100%
-22750%
$-
-22801%
-22852%
$-
$-
-22756%
$-
$-
$(41,120)
$(41,213)
$(41,305)
$(41,131)
$(164,087)
-22723.8%
-22774.9%
-22826.0%
-22729.9%
-22763.6%
$(0)
$(0)
$(0)
$(0)
$(0)
$180
$180
Break-Even
$180
$180
$720
0%
-22796%
$($2,656)
0%
-304%
-144.52%
0%
100%
($6)
$879
$($2,405)
0%
-187%
-86.17%
-1%
101%
($15)
$1,299
07/18/2011
-1%
101%
$450
Sales
Total
Fixed Costs (fixed amounts)
$400
Total Costs
Dec-08
$309
$166
$94
$110
$215
Jan-09
$353
$166
$123
$110
$229
Feb-09
$397
$167
$151
$110
$246
Break-Even: Year 1
Mar-09
Apr-09
May-09
$353
$353
$397
$166
$166
$167
$123
$123
$151
$110
$110
$110
$229
$229
$246
Jun-09
$353
$166
$123
$110
$229
Jul-09
$353
$166
$123
$110
$229
Aug-09
$397
$167
$151
$110
$246
Sep-09
$397
$167
$151
$110
$246
Oct-09
$397
$167
$151
$110
$246
Nov-09
$353
$166
$123
$110
$229
$350
Sales
$300
Total Costs
$250
$200
$150
$100
$50
$0
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Break-Even
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
07/18/2011
en: Year 1
Sales
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
$0
$0
$0
$0
Nov-09
Break-Even
07/18/2011
Break-Even: Years 1-5

Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
2008
2009
$180
$180
$180
$180 Sales
$4,408
$369
($0)
($0)
($0)
($0) Break-Even Sales
$1,996
($0)
Volume
($40,893) ($40,985) ($41,077) ($40,904) Income from Operations
$1,588
###
$2
$2
$2
$2 Total Fixed Costs
$1,314
(fixed amounts)$4
Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
$92
$92
$92
$92
$20,000
($0)
($0)
($0)
($0)
($40,589) ($40,681) ($40,773) ($40,600)
$1 $0
$1
$1
$1
2010
2011
2012
$720
$873
$1,284
($0)
($6)
($15)
### ($1,271) ($1,119)
$7
$9
$13
($20,000)
($40,000)
($60,000)
Sales
($80,000)
($100,000)
($120,000)
($140,000)
($160,000)
($180,000)
2008
2009
2010
Break-Even
2011
2012
07/18/2011
Ratio Analysis
(Years 1 - 5)
2008
2009
Liquidity Ratios
($11)
5.2
Current Ratio
($11)
5.0
Quick Ratio (Acid Test)
Working Capital Cycle

Receivables Turnover
Day's Receivables
Payables Turnover
Days' Payables
Inventory Turnover
Day's Inventory
Sales / Working Capital
Leverage Ratios
Interest Coverage
Liabilities / Net Worth (Debt/Worth)
Operating Ratios
Gross Profit Margin
Operating Profit Margin
Net Profit Margin
EBITDA
Operating Cash Flow
Operating Ratio
Sales / Day (244 business days) (000)
HR Efficiency
Number of Employees
Sales per Employee (000)

Income from Operations / Employee (000)
Net Income After Taxes / Employee (000)
2010
($23)
($23)
2011
($1,737)
($1,737)
2012
($1,532)
($1,533)
12.7
28.8
3.9
94.2
14.8
24.7
24.6
12.2
30.0
0.0
97,885.9
15.4
97,885.9
($0)
12.2
30.0
0.0
53,784.8
14.1
53,784.8
($0)
12.2
30.0
0.6
563.5
14.2
563.5
($8)
12.2
30.0
0.8
436.3
14.2
436.3
($13)
NA
23.5%
NA
($0)
NA
($0)
NA
($0)
NA
($0)
80%
36%
22%
86%
($441)
($441)
87%
($228)
($228)
86%
($2)
($2)
86%
($1)
($1)
$1,588
($162,657)
($164,040)
($1,385)
($1,286)
347%
36.0%
$18
($11)
($441)
($12)
($228)
($79)
($2)
($6)
($1)
$2
$3
$4
$5
2
$2,204
$794
$487
2
$184
($81,329)
($81,329)
2
$360
($82,020)
($82,020)
2
$437
($692)
($692)
2
$642
($643)
($643)
0.0%
0.0%
294.1%
($1,297)
294.1%
($670)
294.1%
($5)
294.1%
($3)
1200.7%
($14,696)
($7,597)
($53)
($33)
100.0%
0.0%
NA
NA
NA
NA
NA
NA
NA
NA
19.1%
0.0%
0.0%
81%
3.66
($0)
($0)
($0)
($0)
0.0%
0.0%
110%
($0)
0.0%
0.0%
53%
($0)
0.0%
0.0%
0%
($0)
0.0%
0.0%
0%
($0)
Marketing Efficiency
Sales / Cost of Marketing & Sales

Return on Marketing
R&D Efficiency
Return on Development
Profitability Ratios
Return On Equity
Total Debt to Owners' Equity
Asset Management (Efficiency)
Total Liabilities / Total Assets
Total Debt to Total Assets
Debt to Capitalization
Return on Assets
Total Assets Turnover
Ratio Analysis
07/18/2011

Full Year
2012
This worksheet compares the best and worst case of each Income Statement summary line item to the planned values.
The Planned amounts are taken directly from the Income Statements.
Sales
Intro Offer
Start-Ups
Businesses Non-USA
Associations
Affiliates
Resellers
Schools
Corporations
Consultants
Other
Pessimistic
Planned
Optimistic
70%
$340
$256
256
51
100%
$486
$365
365
73
120%
$583
$438
438
88
###
Product Returns
Net Revenue
110%
($6)
100%
($5)
90%
($5)
$897
$1,284
$1,542
Costs of Goods Sold

Variable Cost of Goods Sold
200%
$340
$340
100%
$170
$170
50%
$85
$85
Fixed Costs of Goods & Services

Total Costs of Goods Sold
110%
$10
$350
100%
$9
$179
90%
$8
$93
Gross Profit
% of Total Sales
$547
61.0%
$1,105
86.1%
Operating Costs
Sales & Marketing
120%
$524
$1,449
94.0%
This is a copyrighted product owned by JIA
100%
90%
$437
$393
150%
59
100%
39
85%
33
110%
2,108
100%
1,916
90%
1,724
Depreciation
110%
-
100%
-
90%
-
110%
$2,691
100%
$2,392
90%
$2,150
($2,144)
($1,287)
($701)
($1)
($1)
($0)
###
###
###
###
###
###
###

Total Expenses
###

Earnings Per Share
Probability of Each Scenario

Income contribution from weighted scenario
Weighted Average Income
30%
50%
20%
($643)
($644)
($140)
($1,427)
07/18/2011
Capitalization Table - Pro Forma

Investment Round
Date
Amount Raised
Price per Share
Series A
Series B
Series C
Series D
Series E
Acquired / IPO
Mar-08
Mar-09
Mar-09
Mar-09
Mar-09
Mar-10
(000)
Valuation: Pre-Money
Valuation: Post-Money
IRR at Sale
Investment Return
Dilution
Cumulative Dilution
Shares
Common
CEO
CTO
COO
Name4
Name5
Name6
Name7
Name8
Name9
Name10
Name11
Name12
Name13
Name14
Employee Pool
Total Common
Preferred
Series A - Investors
Series B - Investors
Series C - Investors
Series D - Investors
Series E - Investors
Total Preferred
Total Shares
Investment Round
Ownership Percentage
Common
CEO
CTO
COO
Name4
Name5
Name6
Name7
Name8
Name9
Name10
Name11
Name12
Name13
Name14
Employee Pool
Total Common
Preferred
$1,000
$0.50
$5,000
$1.00
$$1.00
$$1.00
$$1.00
$$10.00
$6,000
$7,000
$17,000
$22,000
$17,000
$17,000
$17,000
$17,000
$17,000
$17,000
$170,000
$170,000
347%
20.0X
na
10.0X
26%
na
10.0X
0%
26%
na
10.0X
0%
26%
na
10.0X
0%
26%
(000)
5,000
1,000
1,000
5,000
12,000
5,000
1,000
1,000
5,000
12,000
5,000
1,000
1,000
5,000
12,000
5,000
1,000
1,000
5,000
12,000
5,000
1,000
1,000
5,000
12,000
5,000
1,000
1,000
5,000
12,000
2,000
2,000
5,000
2,000
5,000
-
2,000
5,000
-
2,000
7,000
7,000
7,000
2,000
5,000
7,000
2,000
5,000
7,000
14,000
19,000
19,000
19,000
19,000
19,000
Series A
Series B
Series C
Series D
Series E
Acquired / IPO
Ownership % of Total Shares

35.7%
7.1%
7.1%
35.7%
85.7%
26.3%
5.3%
5.3%
26.3%
63.2%
26.3%
5.3%
5.3%
26.3%
63.2%
26.3%
5.3%
5.3%
26.3%
63.2%
26.3%
5.3%
5.3%
26.3%
63.2%
26.3%
5.3%
5.3%
26.3%
63.2%
14.29%
10.53%
26.32%
10.53%
26.32%
-
10.53%
26.32%
-
10.53%
26.32%
-
10.53%
26.32%
-
Cap Table
07/18/2011
Total Preferred
Total Shares
Share Values
Common
CEO
CTO
COO
Name4
Name5
Name6
Name7
Name8
Name9
Name10
Name11
Name12
Name13
Name14
Employee Pool
Total Common
Preferred
Total Preferred
Total
14.29%
100.00%
36.84%
100.00%
36.84%
100.00%
36.84%
100.00%
36.84%
100.00%
$2,500
$500
$500
$$$$$$$$$$$$2,500
$6,000
$5,000
$1,000
$1,000
$$$$$$$$$$$$5,000
$12,000
$5,000
$1,000
$1,000
$$$$$$$$$$$$5,000
$12,000
$5,000
$1,000
$1,000
$$$$$$$$$$$$5,000
$12,000
$5,000
$1,000
$1,000
$$$$$$$$$$$$5,000
$12,000
$50,000
$10,000
$10,000
$$$$$$$$$$$$50,000
$120,000
$1,000
$2,000
$-
$2,000
$$-
$2,000
$$$-
$1,000
$2,000
$2,000
$2,000
$2,000
$$$$$2,000
$20,000
$$$$$20,000
$7,000
$14,000
$14,000
$14,000
$14,000
$140,000
Cap Table
36.84%
100.00%
07/18/2011
Investor Equity Valuation Calculation

2008
$4,408
$974
$795
$0.49
Revenue
Net Income
Cash Flow
Earnings per Share (EPS)
Profit Growth Rate
Shares used for EPS computation
Valuation Base Data
Estimated Cost of Money - Interest Rate
Number of years assumed for Calculations
Estimated Price/Earnings Multiple (P/E)
Expected Investor Rate of Return
Expected Payoff (# times Investment Amount)
Internal Rate of Return based on Expected Payoff
Current Shares Outstanding
Founders Shares
Founders Ownership %
2,001
2009
$369
($162,657)
($148,947)
($81)
($168)
2,001
2010
$720
($164,040)
($163,928)
($82)
($0)
2,001
2011
$873
($1,385)
($14,921)
($1)
99%
2,003
2012
$1,284
($1,286)
($1,298)
($1)
7%
2,003
Round One
Date of Round One Investment
Included in Fiscal Year
Investor Capital (000)
Use of Funds - How much will be used prior to Round 2
8.0%
3
10
40%
4
59%
14,000
12,000
86%
Mar 2008
2008
$1,000
$1,000
Round Two
Date of Round 2 Investment
Investor Capital (000)
Use of Funds - How much will be used prior to Round 3
Round Three - Acquisition/IPO
Date of Round 3 Investment
Dividend Yield on Preferred Stock (paid quarterly)
Percent of Company Sold in IPO
Use the last day of the month here.

(Be certain that the date is acccurate per the calendar)
eg 3/31/07, 4/30/07 7/30/07 wont work because 7/31/07 is the last day.
(It's an Excel requirement.)
Mar 2009
2009
$5,000
$5,000
Mar 2011
2011
8.75%
20.0%
First Chicago
Pre-Money Valuation
Harvard Model
Net Income for 2010 - Year 3
Company Valuation Prior to Investment
Discounted Cash Flow
Estimated Cummulative Cash Flow through 2009 - Year 2
Residual Value based on earnings for 2010 - Year 3 and a PE of 10
Present Value of Cash Flows
Present Value of Residual Value
First Chicago
3 Year Comparative Growth Rates
Cumulative Revenue through 2010 - Year 3
Estimated Cummulative Net Income through 2010 - Year 3
Estimated Market Value assuming a PE of 10
Present Value @ 40% Discount Rate (from Investor Rate of Return above)
Scenario Probability (must total 100%)
Weighted Average Valuation Prior to Investment
Harvard Model
$(597,814)
$(164,040)
$(597,814)
Discounted
Cash Flow
Base Revenue
$(732,980)
$(1,187,039)
$(1,008,983)
$(593,520)
Plan
Sideways
Pessimistic
Weighted
Average
$(1,014,919)
Conventional
VC Method
$(410,101)
Average of
all 4 Methods
$(688,953)
$(148,152)
$(1,640,403)
$(135,166)
$(597,814)
$(732,980)
0%
$5,497
$(325,724)
$(3,257,236)
$(1,187,039)
50%
$(593,520)
Conventional VC Method
Net Income for 2010 - Year 3
Estimated Market Value assuming a PE of 10
-15%
$4,672
$(276,865)
$(2,768,651)
$(1,008,983)
30%
$(302,695)
-50%
$2,748
$(162,862)
$(1,628,618)
$(593,520)
20%
$(118,704)
$(1,014,919)
$(164,040)
$(1,640,403)
$(410,101)
Average of all 4 methods

Revenue / Profit Revenue / Profit

Growth -15%
Growth -50%
($688,953)
Valuation Summary
07/18/2011
Investor Analysis

Scenario 1
Selection for EPS Calculation
Scenario 2
Scenario 3
First Chicago - Weighted

Average
Average of All 4 Methods
Conventional VC Method
Round 1 Funding
Funding Date
PreFunding Valuation (000)

Valuation Override
Outstanding Shares
Value per Share
Funding Details
% Ownership Sold
# of Funding Shares Given
(Assumes 1:1 Conversion)
Post Funding Valuation
Total Shares Outstanding
Value per Share
Round 2 Funding
Funding Date
Valuation Step-Up
PreFunding Valuation (000)
Outstanding Shares
Value per Share
Funding Details
% Ownership Sold
# of Funding Shares Given
(Assumes 1:1 Conversion)
Post Funding Valuation
Value per Share
$1,000
$1,000
$1,000
Mar 2008
Mar 2008
Mar 2008
($410,101)
$(1,014,919)
$(688,953)
$10,000
10,000
$(41.01)
$20,000
10,000
$(101.49)
$30,000
10,000
$(68.90)
-0.2%
(24)
-0.1%
(10)
-0.1%
(15)
$(409,101)
9,976
$(41.01)
$(1,013,919)
9,990
$(101.49)
$(687,953)
9,985
$(68.90)
$5,000
$5,000
$5,000
Mar 2009
1.00
Mar 2009
150%
Mar 2009
200%
$(818,201)
9,976
$(82.02)
$(2,534,797)
9,990
$(253.73)
$(2,063,860)
9,985
$(206.69)
-1%
(61)
0%
(20)
0%
(24)
$(813,201)
9,915
$(82.02)
$(2,529,797)
9,970
$(253.73)
$(2,058,860)
9,961
$(206.69)
Mar 2011
Mar 2011
Mar 2011
9,915
$(82.02)
9,970
$(253.73)
9,961
$(206.69)
FALSE
20%
2,479
12,393
$(1,385)
($0.112)
10
$(1.12)
$(13,846)
20%
2,493
12,463
$(1,385)
($0.111)
10
$(1.11)
$(11,077)
20%
2,490
12,452
$(1,385)
($0.111)
10
$(1.11)
$(11,077)
2010
2010
2010
-71%
$(934)
$88
$115
$88
$88
0%
-73%
$(934)
$88
$98
$88
$88
0%
-72%
$(934)
$88
$104
$88
$88
0%
-81%
$$(4,672)
$506
$438
$438
0.0%
-82%
$$(4,672)
$459
$438
$438
0.0%
-82%
$$(4,672)
$464
$438
$438
0.0%
IPO / Acquisition
Date of IPO/Acquisition
Pre IPO/Acquisition Valuation
Outstanding Shares
Value per Share
Funding Details
% Ownership Give-Up
% of existing shares
Shares Issued
Net Income for year of cash out
Earnings per Share
Price Earning Multiplier
FMV per Share
Market Capitalization (000)
Investor ROI & IRR
Year of Cash-Out
Round 1 Investor
Return on Investment (ROI)
2008
2009
2010
2011
2012
Internal Rate of Return (IRR)
Round 2 Investor
Return on Investment (ROI)
2008
2009
2010
2011
2012
Internal Rate of Return (IRR)
Investor Analysis
07/18/2011

A) Financial Model - Biz Plan Bilder 97-2003

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A) Financial Model - Biz Plan Bilder 97-2003

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Welcome to the BizPlanBuilder Comprehensive Financial Model

Business Plan Financial Model Checklist & Map

Sharpen your pencil here:

Gross Profit Analysis

Assumptions - Balance Sheet

Assumptions - Cash flow

Show these pages to your investors and lenders first.

Investors Scratch Pad

Projections Updated on:

Your Company Name Here

First Month of your Fiscal Year (1=January, 12 = December)

Starting Year to appear with your monthly heading labels

Fiscal Year End:

First Fiscal Year End

Amounts entered as:

Enter W if you want to use Whole numbers, T = Thousands, M = Millions

Current Shares Outstanding:

Enter the names of your products / services / marketing channels here:

Come here for tips.

Use this field to identify your Other/Miscellaneous Revenue

Break-Even Analysis Assumptions

Average Monthly Amount

The Break-Even Analysis Assumptions section allows you to estimate the

Updated on 07/18/2011 at 00:31:13

Your Company Name Here

Your Company Name Here

Long Term Debt

Total Liabilities & Equity

Your Company Name Here

Monday, July, 18, 2011 12:31 AM

Market Segments / Size

New Start-Up Businesses USA

New Start-Up Businesses USA

Projected Product/Services Revenue

New Start-Up Businesses USA

Your Company Name Here

July, 18, 2011 12:31 AM

Total Cost of Goods Sold

Your Company Name Here

Monday, July, 18, 2011 12:31 AM

Net Income (Loss)

Short Term Debt

Long Term Debt

($148,152) ($312,080) ($327,000) ($328,298)

$$$$($148,118) ($312,014) ($326,920) ($328,180)

Your Company Name Here

Monday, July, 18, 2011 12:31 AM

($161,683) ($325,724) ($327,108) ($328,394)

Your Company Name Here

Monday, July, 18, 2011 12:31 AM

Total Investment Year 1

Your Company Name Here

(in thousands unless otherwise noted)

Market Segments / Size

Monday, July, 18, 2011 12:31 AM

Total Projected World Market

Market Share (%)

Projected New Customers

Total Projected New Customers

Your Company Name Here

Total Projected Product/Services Revenue (22% average growth)

Your Company Name Here

Production & Inventory

Marketing & Sales