Infomedia India Limited

India’s #1 Publisher of Business Directories and

Special Interest Magazines
Infomedia India – a snapshot

• Over 50 years of presence

– Incorporated in 1955 as Tata Press Limited by India’s leading
business family, the Tatas
– Originally a commercial press, exapanded into directories,
special interest publishing and other services
• One of India’s few listed publishing companies
– Professionally managed
– High standards of corporate governance
• Cash rich and financially secure
– approx $ 30mn turnover in FY 2005
– Over 1500 employees across 16 cities
Our Businesses

INFOMEDIA INDIA LIMITED

PUBLISHING DIRECTORIES SERVICES

Special Interest Magazines Yellow Pages Direct Marketing

B2B magazines/events Exporters’ guides Printing solutions
Children’s books Home/Office/City Guides Pre-press solutions
Contract publishing Talking Yellow Pages
A Truly National Footprint!
16 sales offices and growing…

Sales Office

Plant Ludhiana
New Delhi
Corporate Office
Jaipur
Lucknow
Ahmedabad
Calcutta
Vadodara
Surat Indore
Nerul
Mumbai
Pune
Hyderabad

Chennai

Bangalore

Coimbatore
Kochi
We believe in…
• Building flourishing communities of advertisers,
readers and publishers
– Delivering response to advertisers
• It is our business to help them grow their business
– Developing a database intensive approach to marketing
• Building subscription is a science for us
• Multi-pronged routes to exploit opportunities
– Grow revenues across Print / Events / Internet / Voice
• Respecting Editorial integrity
– No compromises on this one
• Becoming a global and progressive company
– Bring world class products into India
– Offer the India cost advantage to the world
An Introduction To Our Businesses
Directories
India’s #1 Directory Publisher

• Largest publisher of business & consumer directories in India

– Infomedia Yellow Pages is India’s #1 Yellow pages
– 2.1 mn copies distributed across the nation
• Largest read English language publication
– According to the Indian Readership Survey ‘05
Indian Business’s Catalyst

• Exhaustive database of over 500,000 businesses

across 1500 categories
– 49,000 advertisers across 16 cities
– Retention Rates of over 70%
– Indicating Indian business’s confidence in Infomedia
• Backed by an experienced and capable team
– 600-strong sales force spread across India
– Strong understanding of small business mindset
Directories – Print & Beyond…

• Available on Print, Phone, CD-ROM & on the net

• Referred on over 10 million occasions per annum
– Website gets 75,000+ hits per day
• Yellow Line is India’s leading tele-information service
– Over 3000 calls a day
– Launched in Mumbai &Delhi
– Expanding to other centers rapidly
Enabling Businesses to Grow their Business

Indian Exporters’ Guide

– India’s leading sourcebook on Exporters
– Distributed to over 60,000 importers
• In 174 countries!
– Covers over 27,000 businesses across India
– Also present on the net as
indianexporters.com
• Amongst India’s leading exporter sites
Strengthening Consumer Connect

• City Guides
– Entertainment & Shopping Guide for tourists and business travellers
• The best hotels, bars, restaurants, shopping centres etc
• Ideal for tourists & business travelers
– Presently launched for Mumbai and soon in other cities
• Office Guides
– All the info you need for office purchases
• Extremely handy tool for SOHOs and SMEs
– Bi-annual publication; area specific
• Home Guides
– Locality-specific guides meeting B2C advertiser needs
– Published for 54 locations across 6 cities
• Mumbai, Delhi, Bangalore, Chennai, Pune & Ahmedabad
Publishing
India’s Leading Special Interest Publisher

• 19 leading titles in Special Interest segments

– 7 in B2C segment; 12 in B2B segment
• Combined readership of over 1 million+
• Strong infrastructure
– 300-strong professional team
– Wide access to market via 16 offices across India
– In-house processing and printing facilities
• Strong experience in Ad sales, editorial,
design, production and circulation
…with Strong Industry Connect

• Strong relations with industry bodies

– Preferred partners for many associations such as CII, IEEMA
– Media Partners for many trade shows

The Denon Stand at AV Expo 2005,

Mumbai

• Access to huge database & direct marketing

services courtesy our in-house division
…And A Strong Consumer Focus
• We are media-neutral in our approach to audiences and
advertisers – be it Print, Online or Events
– Multiple points of contact with the brand for audiences
– Integrated marketing solution for the advertisers
• We have built mega-properties over the years in
– Overdrive Awards - honoring the best in 2W & 4W industry

Overdrive
Awards 2005 AV Expo 2005
Photo-Op Mumbai

– AV EXPO - Bi-annual exhibition of hi-fi and related technology that

is now a milestone in the Indian AV Industry.
Unparalleled Distribution Strengths

• 125 Distribution Agents/Distribution partners

– 40,000 Distribution outlets/Newsstands serviced daily
– 400 Cities where we reach distribution outlets
– 26 Cities where you can currently hand-deliver
• 16 Offices across India
– 18 experienced sales staff
• Sizeable database of over 40,000 subscribers
Our Consumer Magazines

• Overdrive
– A monthly magazine targeted at auto enthusiasts
– Covers both Cars and Bikes
• Better Photography
– Monthly magazine targeted at photography buffs
– India’s oldest and most respected photography magazine
• AV Max
– A monthly magazine targeted at audiophiles &
home entertainment enthusiasts
• IC-Chip
– Targeted at all end-users of computing
– Helping the user keep pace with changing trends in technology
• Better Interiors
– Targeted at all home & furnishing enthusiasts
– Featuring ideas and designs for better living
A New Innings

• Recently initiated a licensing

arrangement with Wisden Group, U.K
– Wisden Group publishes the
renowned Wisden Almanack, cricinfo.com
& The Wisden Cricketer
– Cricinfo Magazine launched in India
in January 2006
– To be Infomedia’s 6th consumer magazine
• Targeted at the discerning cricket enthusiast
• Initial print run of 80,000 copies
Our B2B magazines…1

• Search
– A monthly magazine targeted at buyers of
industrial products
• Chemical World
– A bi-monthly magazine targeting the
Chemical Process industry
• Electrical & Electronics
– A bi-monthly magazine for Industrial
Electrical & Electronics
• Auto Monitor
– Fortnightly magazine targeted at
automobile industry professionals
• Photo Imaging
– Monthly B2B magazine targeted at the
Photography & Imaging industry
Our B2B magazines…2

• Modern Machine Tools

– A bi-monthly magazine focusing on the Machine
Tools industry
• Modern Medicare
– Monthly magazine covering Hospital
and medical equipments sector
• Modern Plastics & Polymers
– Monthly magazine covering the booming
petrochemical sectors
• Modern Food Processing
– Monthly magazine targeting the
emerging agro-industrial sector
• Modern Packaging & Design
– News, Views and analysis from the world of
packaging equipment
Children’s Publishing

• Premium quality, affordable children's books

– Across 4 categories - Activity books, Coloring
books, Storybooks and Information books
• Targeted at children aged 3-11 yrs
• 155 titles launched thus far and growing
• Institutional sales : Innovative Corporate tie-ups for
joint promotion of titles
• Nationwide distribution network
Services
Direct Marketing Solutions

• Provides complete, end to end DM solutions

– List-rental, database management, customer loyalty
programs, telemarketing, CRM, etc.
• Clients include leading corporates across the country
• Direct Edge is India’s largest repository of commercial and
residential databases
– Over 6 million contacts in its database
Unrivalled Printing & Production facilities

• Our Press in New Mumbai is one of India’s best

– Printing services in both web offset and sheet fed formats
– Largest automated binding capacity in the country
– ISO 9001 rated
• In-house Pre-Press facilities give us unparalleled
flexibility
– Computer to Plate facility for enabling quick turnaround
• Amongst few media houses to have an integrated ERP
solution
– SAP 4.6c across divisions and locations
Print Management Services

• Provide seamless print solutions to corporates

• Trusted Print Partner for India’s leading corporates
• Printing of Magazines, Annual Reports, Books and
Publicity Material
– We dominate the market for Annual Reports
• Post-print fulfillment (labelling /postage /
couriering)
• Our USP is high volume, high quality printing
Thank You