Undergone At:

Rajashri Auto Deals Pvt. Ltd.

PREPARED BY:

Sanandiya Hitesh K.
CLASS:

T.Y.B.B.A.
COLLEGE:

Smt. M. T. Dhamsania College

ACADEMIC YEAR:

2005 2006
ROLL NO.:

22
SEAT NO.:

SUBMITTED TO:

SAURASHTRA UNIVERSITY.

GUIDED BY:

Dr. Manish Thaker

Declaration
I undersigned Mr. Samrat C. Kotadia the student of Third Year B.B.A. hereby declare that the project work presented in this report is my own work and has been carried out by the Guidance of Neeraj Pandya of Shree R. P.

Bhalodia College.

This work has no been submitted to any other University on any other Examination.

Year:-

2005-06 Signature

Acknowledgement
It is really a pleasure for me to prepare a report at this stage, it is my sincere they to thank all those who helped me directly or indirectly during my training process. First of all I would specially like to thanks our professor in charge Neeraj Pandya who has make the arrangements for my training in Rajarshi Auto Deals Pvt. Ltd to know about Marketing Strategies of Bajaj Auto Ltd. After I would like to thank Executive to Rajarshi Auto Deals Pvt. Ltd. Rajkot, for granting me permission for my practical training. I am very thankful to Mr. for Shwetal his head of service co-

department

valuable

guidance,

operation and sparing his valuable time also.

At last but not lease I like to thanks my friends & family members for their encouragement during the training period.

Place: - Rajkot Year: - 2005-06 Samrat Kotadia T.Y.B.B.A.

Preface
Industrial activity plats an important role in overall economic development of the developing country like India. Industrial Visit is a part of practical training contained in B.B.A. course.

B.B.A. is a special course of management, where the management knowledge is given during the year and which is more related with the practicability of it in the managerial field.

So, I am very please to get a chance to visit Rajarshi Auto Deals Pvt. Ltd. and made the report on new marketing strategies of Bajaj Auto Ltd.

College Certificate
Smt. M. T. Dhamshaniya College of Commerce & B.B.A.
This is to certify that the industrial practical visit report prepared on Marketing Strategies of Bajaj Auto Ltd. is the original work of Mr. Hitesh K. Sanandiya of Third Year B.B.A. This report is prepared under my guidance and supervision.

This work is submitted to the University as part of curriculum to go through in the

examination.

(Signature) (Signature) Dr. Manish Thaker Raiyani Prof. In Charge Principle Mr. T. T.

(i) Introduction
The Bajaj Group can into existence during the turmoil and the heady euphoria of Indias freedom struggle. Jamanlal Bajaj, founder of the Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The and integrity, determination dedication, to succeed

resourcefulness

which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan, the eldest son of Jamanlal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing

activities, elevating the Group to the status it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the chief Executive Officer of Bajaj since 1968 and is recognised as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognised and international forums. Bajaj is currently Indias largest two and three-wheeler manufacturer and one of the

biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 42.16 billion (US$ 936 million).

(ii) Management Profile

Bajaj Auto Ltd. is ably managed by a team of seasoned professionals:

Managing Director :

Rahul Bajaj
Company Secretary :

J. Sridhar
Executive Director:

R. A. Jain
Vice Chairman:

Madhur Bajaj
Wholetime Director:

D.S. Mehta
President:

Rajiv Bajaj
Vice President (Finance) :

Sanjiv Bajaj
Vice President (Insurance):

Ranjit Gupta
Vice President (Materials):

N. H. Hingorani
Vice President (Projects):

P. B. Menon
Vice President (Business Development & Marketing):

R. L. Ravichandran
Vice President(Waluj):

C.P. Tripathi
General Manager (Corporate Affairs), Delhi:

Niladri Bajerjee
General Manager (International Marketing):

Ramesh Bhargava
General Manager (Machine Tools Division), Waluj:

K.P. Chander

General Manager (Finance)

Kevin DSa
General Manager ( Product Engineering) :

R. V. Govind
General Manager (Manufacturing Engineering):

Arivnd Gupta
General Manager (Motorcycle Project Team), Waluj:

R.S. Gupta
General Manager (Engineering Support):

N. V. Iyer
General Manager (Management Information Service):

Anil G. Khopkar
General Manager (Finance):

G. B. Laddha
General Manager (R & D):

Shrikant Marathe
General Manager (Motorcycle Division), Waluj:

N. G. Mangane
General Manager (Quality Assurance):

K. P. Nair
General Manager (Marketing Three Wheelers):

C. K. Rao
General Manager ( Akurdi) :

V. M. Rao
General Manager (Chakan):

P. K. Rath
General Manager (Maharashtra Scooters Ltd.):

S. R. Rage
General Manager (Production), Akurdi:

D. K. Sharma

(I) History, Growth & Development of Rajashri Auto Deal s Pvt. Ltd.
The foundation of Rajarshi Auto Deals Pvt. Ltd. was in 1998 in Rajkot. The Rajarshi Auto Deals Pvt. Ltd. is a partnership firm. The main partners are:

Mr. Vipulbhai Kothari. Mr. Shieetalbhai Kothari. Mr. Jeetubhai Patel. Mr. Ajitsinh Jadeja.

Rajarshi Auto Deals Pvt. Ltd. was started in 1998 with 3 crore Rs. of investment

approximately. Now Rajarshi Auto Deals Pvt. Ltd. value and goodwill is increase. As a dealer of Bajaj Auto Ltd. Rajarshi Auto Deals Pvt. Ltd. has been working in Rajkot science four year with good selling performance.

History is the main principle of Rajarshi Auto Deals Pvt. Ltd. and they dont charge even a single rupee more than with the liking and

performance of the customer. Today the Bajaj Auto Ltd. offer a unbeatable range of motorcycles to suit possible need of customer by featuring the latest technology of manufacturers of the highest quality standard. The Rajarshi Auto Deals Pvt. Ltd. believes in discipline, faith hardwork, success, and Rajarshi Auto Deals Pvt. Ltd. already proved their believer.

Name of the Unit:

Rajarshi Auto Deals Pvt. Ltd.

Address of the Unit:

Rajarshi Auto Deals Pvt. Ltd.

Phone No:

(0281) 2374496, 2375730, 2375731

Registered Office:

Rajashri Auto Deals Pvt. Ltd., Nr. Malaviya College

Name of the Managing Director:

Vipulbhai Kothari
Name of Marketing Manager:

Chandrakant R.
Name of the Finance Manager:

Tarvlata Makwana
Form of Organization:

Dealership
Years of Establishment:

1998
Nature of Project:

Consumer Durable
Dealership of :

Bajaj Auto Ltd.

Head Office:

Bajaj Auto Ltd, Akurdi, Pune, India. Ph: 7472851 Fax: 7407392 Maharashtra,

(i) Introduction
Marketing mix is the bridge that dimishes the gap between the product and consumes without

marketing all production activities would be fulfill. Therefore more production is not enough. It is equally important to make the consumer aware of the goods produced. After the consumer importance to distribute the goods to all prospective consumers. But the marketing activities do not here. The view and ideas of the consumers are taken into and the product is to be changed according to the

consumers needs. Thus the sum total of all the activities undertaken to satisfy the consumers wants and demands constitutes the activities of marketing.

Marketing is comprehensive firm and it includes all resources and a set of activities necessary to direct and facilities to direct the flow of goods and services from product to utility consumer in the process of distributing. In other words marketing comprises of all the activities involved in the

determination and satisfaction of consumer needs at a profit. Thus marketing encompasses all activities of exchange conducted by producers and middleman in commerce for the purpose of satisfying consumer demand.

In marketing planning, marketing information is used to assess the situation specific marketing targets are selected in the form market segments for each segment of market a combination of a number of devices or types of marketing activities that are coordinated into a single management programs to reach a particular target or market segment is formulated. The combination of these marketing methods or devices is known as the marketing mix.

Thus marketing mix is the set of marketing goals that the firm used to pursue its marketing objectives in mix goals can be classified as under down heads. There are:

Product. Price. Promotion.

Place. PRODUCT MIX PRICE MIX Product Pricing Obj People. Variety Pricing Product Policy Line Price List Design Discount These are popularly known as the five P's of Features Allowance Brand Credit marketing mix. Name Terms Packaging Services Warranties

(ii)

Chart MARKETING
STRATEGY (MIX)

PROMOTION MIX Sales Promotion Advertisin g Sales Force Personal Selling PLACE MIX Channel of Distributio n Physical Distributio n

(i) Introduction
Product is the pivot around which all the marketing selectivities revolve without product, all the marketing satisfy activities needs become and useless. with

People

their

wants

products. Product can be defined proudly to cover anything that can be offered brings to someone to satisfy a need or want normally, the ward product brings to mind a physical object such as on automobile, a television or a soft drink. We normally use the expression product and

services but in thinking about products, their importance lies not so much in owning them as in using them to satisfy our wants.

Manufacturers get into a lot trouble by paying more attention to their physical product then to the services produced by these products. The marketers job is to sell the benefits or

services built into physical products rather than just describe their physical features.

Product mix is the set of all the products line and items that a particular server offers for sale to buyer the product mix covers the following points.

(II) Product Variety

Product variety include the types of product which a company produces. They may before the same consumers or for different consumers. In other words, the different products may satisfy similar needs or different needs for for both e.g. A

company

manufacturing

soap

these

product satisfy the same needs e.g. cleaning etc. But if the same company starts manufacturing their oils than this product has a totally different segment of consumer. There fore the company will have to all write its marketing strategy in order to reach this particular segment of consumers. The product variety (line of Bajaj Auto Ltd. are as follows.)

Scooter
Super M-80 Major M-80 Major 4- Stroke Spirit

Bikes
Boxer Caliber Croma Aspire Caliber 115

Saffire Legend NXT 2 Chetek 4- Stroke

Pulsar Wind 125 Eliminator

(III) Design
Reflect the outlook of the product. Design reflects the features of the product which make it different from other products. Designing a product is a specialist job. Various aspects of the product are to be kept in mind while designing a product. These may include product differentiation,

features, characteristics, performance, durability, reparability, style etc.

Design is the interacting force with all the features as its parameters. The design has also to keep in mind the capital allocated to designing from the companies point of view, a well designed product would be pleasant to look at easy to open, install learn now to use repair and despose etc. The designer has to take all target market and weights the different benefits and costs.

(IV) Features
The term features refers to those inherent characteristics of the product which makes it different and unique from the other products. In other words features means any special point differentiating that particular from other product.

Features are characteristics that supplement the products basic functioning most products can be offered with varying features. The starting points is stripped down or base version by adding extra features each feature has a change of capturing the dance of additional buyers.

Thus features are the biggest competitive goals in the hands of companies, features make

one

companys

product

supplier

to

other

companies producing similar product.

(V) Brand Name

Brand Name refers to that name through which the products of that company are

recognized. Branch Name can be a name, term, sign symbol or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors.

Branch Name are the most important of any product because it is the identification of the product. Brand Names may be the companys

name if sold, or it may be a different as the better known the brand name, the higher will be the sales.

A powerful brand name is said to have consumer franchise. This is evident when a

sufficient number of customer demand that brand and refuse a substitute even if the price is some what lower. Today, branch name is such a strong force that hardly anything goes understand.

(VI) After Sales Service

Services are activities, benefits or

satisfaction that are offered after sale. In other words a service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

Ferms Hiat provide high quality services undoubtfully our perform their les services. For e.g. the manufacturers with could and the make dealers an to

arrangement provide

distributors Thus

these

services.

customers

durable market is highly competitive in terms of after sales services.

It sometimes so happens that the company increase a high cost burden in terms of after sales services. But the company which provides a better after sales service inspite of its cost burden, benefits in the long run. Thus many companies prefer to incur high cost rather than loosing their potential customers.

(VII) Warranties

Product

warranties

are

an

important

promotional tool especially as consumers because more quality sensitive warranty means authority or justification that the thing sold is fit for use and the producer accepts reproducibility for repairs over a period of time.

The company can promote sales by adding a free warranty offer or service contract. Instead of changing for the warranty or service contract it offers it free or at a reduced price if the customers buy that product. Thus, warranty forms an

important part of customer durables customers always except a longer period of warranty. But the cost burden on the company is very high and the company has to perform cost benefit analysis while deciding the period and scope of warranty only that policy should be selected where the benefits cut run the costs. But it is very difficult to calculate benefits. and maintain balance by cost and

The warranty period of Bajaj Auto Ltd. is one year, or two year depending a Bajaj Auto Ltd. is policy. The company replaces all the parts and movements period is over the retailer.

(i) Introduction
Price is the only element of marketing mix that produces revenue. All the other elements that is product, place and production procedure etc. Pricing composition is the first problem facing the marketing executive. All profit organizations and many non profit organization set their prices and product and service. Though most of history price were set by buyers and sellers negotiating with each other

sellers would also for higher prices then they expect to receive and the buyers would offer less than their expect to pay. Through bargaining they would arrive at an acceptable price. Setting one price for all buyers is relatively a modern idea. Inspite of the high degree of importance given to the price mix and the fact that the price mix is only revenue earning element, most

companies do not handle pricing well price is set independent of rest of the marketing mix rather than as an interstice element of market

positioning strategic and price is not valid enough for different products items and market segments. Companies handle pricing in a variety of ways. In small companies prices are often set by the top management rather than by the marketing or sales department.

(II)

THE PRICING OBJECTIVE OF BAJAJ AUTO DEALS Pvt. Ltd.

(a) (b)

Pricing Stability To incharge market share

(A) Pricing Stability: -

Bajaj Auto Ltd. is one of the companies in scooter market in India which call for long term interest of the business and aim at price stability. This attempt is not to let price fall low during deprecation and rise too high during boom.

(b) To Incharge Market Share: -

The main objective of Bajaj Auto Ltd. is to get maximum share in scooter market. So they have set their price at definite level by which they can increase their market share.

(iii) Pricing Policy

Pricing Policy is the standing answer of the firm to requiring problem of pricing. It provides guidelines to marketing manger to solve

appropriate pricing decision. If competition is mainly on price basis then each marketer

generally prices their product at the same time level their competition.

The Prices of bikes, mopeds etc, are set up by the Bajaj Auto Ltd. itself and the margin of dealers commission is added in the company price list. The main reason behind the cheapeners of Bajaj Auto Ltd. is most of the parts of the moped and bikes manufacture by company itself.

We can see in the following chart that the Octroy, CST, etc. should be paid according to the rules and regulation of the government.

Particulars
Factory Price Add: Forwarding Handling and Loading Charge Total Add: Central ExciseDuty Add: Freight Charges Net Dealers Price Add: Communication Retail Price Add: M. R. C. Entry Tax Add: Gujarat Sales Tax EX-showroom Price Add: RTO Tax Add: Insurance & accessories On the Road Price

Amt. (Rs.)

(IV) Discounts
The term discounts means a deduction from the nominal valve or price or amt. of the product. In other words, discount is the amount, which is taken off the full price of the product. Most companies modify their basic price to reward the customers from such acts as early permanent, volume purchases and off-season buying. This price adjustment are called discounts. Discount is a very popular tool in the hands of top level management to increase their sales. The

companies make efficient use of this tool to expand their market. Discount being a reduction in the original price of the product are relatively cheap from of attracting new customers and sustaining old owned.

(V) Credit Terms

Credit Terms refers to the rules and

regulations in the form of an agreement between the producer and the customers in relation to the credit facility which the producer gives to their customers. In other words credit terms are the terms and conditions which are mutually agreed upon by the customers and producers and relates to the benefits which each will provide to other party. Depending on the policy of the management of the company, credit terms may be remains the same from consumer to consumer or may services from consumer to consumer. It also depends on how good relations are between the producer and

the consumer. Credit terms may also change when the policy of the company changes over a period of time. It is a basic fact that each company has to give a short or long terms of credit facilities if it wants to survive in the market and in the cut throat competition. If company does not give credit facilities, the customer in costlier. turns Thus to its

competitors

product

credit

facility is must for all companies in order to survive.

The credit terms of Bajaj Auto Ltd. are fairly straightforward. The credit period allowed to the sealer is 60 days. The company also takes a deposit from the distributors against the

dealerships allocated to them.

(I) INTRODUCTION
Promotion has three specific purposes. It communicates marketing information to

consumers, users and reseller. It is not enough to communicate convinces ideas. Promotion and persuades and

the

buyer

influences

his/her

behavior to take the desired action. Promotional efforts act as powerful tools of competition

providing the cutting edge of its entire marketing programme. Broadly speaking promotion means to push forward or to advance an idea in such a way as gain as its acceptance and approve. Promotion is any communicative, activity whose main objective is to move forward a product, service or idea in any channel of distribution. It is an effort by a marketer to inform and persuade buyers to

accept, recommended or use the article, service or communication persuasion. with an additional element of

The

promotional

activity

always

attempts to affect ideas, products services etc. is the heart of promotion. Modern marketing causes for more than developing a good product priding attractively and making company it a must accusable also to target customers with their

communicate

present and potential customers. Promotion includes the following:

(II) Advertising
(a) (b) (c) (d) (e) (f) Introduction Objective of Advertising News Paper Magazine Television Publicity

(A) Introduction :

The

American

Marketing

Association

has

defined advertisement thus Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Advertising presentation and is paid communication because the

promotion

advertiser has to pay for the space of time in which his advertisements appears.

Advertisements appears in the recognized media, such as news Papers, magazines, radio, television, cinema film, outdoor, hoarding and posters,

directs man and transit. It is paid for by a sponsor (seller) who wants to communicate about his product or service to his customer. The sponsor wants to persuade and induce the readers, viewers or listeners to take some action viz. To buy the advertised product so that the advertising should have max sales. From the above discussion we can say that each and every company whether public or private

has to advertise for its survival. Bajaj Auto Ltd. has also undertaken the advertising activate.

(B) Objective of Advertising :

The first step in developing advertising

program is to see the advertising objectives. According to Bajaj Auto Ltd. those objectives must flow from decisions on the target markets, market positioning and marketing mix. The Bajaj Auto Ltd. has undertaken the activity of advertising with a view to attain the following main objectives.

(a)

To give information about a new Product:

One of the most important objectives of advertising is to inform potential. Customers

about a new product or service if people know nothing about product how can then buy?

(b)

To Create Demands:

The primary object of advertising is to create demand for a particular product. To inform people about a people is not enough. They must also be motivated to bug it by informing them the

features attributes and uses of the product M.A. technical wags.

(c)

To support sales mans efforts:

Salesman deals directly with customers and advertising renders great help to them. When the customers come to know. Characteristics quality and various brand of a product through

advertising.

(d)

To Maintain Demand:

The objective of advertising is not only to create demand for a product, but also to maintain it at current level.

(e)

To Reduce Costs:

The main object of advertising is to reduce percentage cost of production and distribution. Advertisement leads to increase in sales, hence production expands and cost of production, falls.

(f)

Other Objects:

Among the subsidiary objects of advertising, notable nones are consumers satisfaction,

removal of misunderstanding about the product, expansion of market, evlativate favourable public opions.

(c) NEWS PAPER

Bajaj Auto Ltd. has selected newspaper as its media of advertising because it is the most effective media. It has general and wide appeal. They are flexible. Periodical change in size and content is also easy. At local level they are using. GUJARAT SMACHAR and SANDESH and at the national level they use different newspaper in different cities. Like in Mumbai, Ahmedabad and Lucknow give advertisement in Times of India. In Delhi, Madras, Pune, Baroda, Calcutta, Banglore, Hydrabad has given advertisement in Hindustan Times and Indian Express.

(d) MAGAZINES

Magazines are considered to be the most effective media. Tough its colored attractiveness, Magazines have longer life greater retentive value as well as reference value further they are using manages of advertisement because selective

appeal is possible through it, the magazines have most circulation form. Bajaj Auto Ltd. is also interests in giving advertisement in magazines. They use different magazine for bikes and mopeds like. Sport Star, Cricket, Samarat Sports World, Chitralekha, and Abhiyan etc.

(e) TELEVISION

Bajaj

Auto

Ltd.

is

using

television

as

important media. They advertise their product on all most all channels in very popular program so that they can attract more customers. Television advertisement can appeal through ear as well as eye can be demonstrated with explanation. It reaches the guidance almost like personnel wonderful salesmanship. mean of mass Thus it is really for

communication

creative market. Bajaj Auto Ltd. has adopted Poster, Boards and Electric Display as a media of outdoor

advertising. They are giving importance to this media because it has long life general wide appeal. It can also attract number of peoples.

(f) PUBLICITY

Publicity is a non personnel stimulation of demand for a project service or a business unit by placing commercial significant news about it in a publication or obtaining favorable presentation of it on radio, T. V. on maganizine that is not paid by the media sponsor. For Bajaj Auto Ltd. publicity as one of the part of the promotion mix which cant be ignored in any case. Till today many articles regarding the company is published in THE ECONOMIC TIMES etc. Through publicity of its company Bajaj Auto Ltd. has created own goodwill in market.

(III) SALES PROMOTION

(a) (b) Introduction Sales Promotion Includes tools For

(A) INTRODUCTION:
This is one of the constituent of promotion news. Which is concerned with extra efforts for increasing sales. Today, sales promotion is

necessary and not merely a luxury or fashion. It is not expenditure; it is an investment, which can pay rich dividend. This is one of the constituents or promotion-mix, which is concerned with extra efforts for increasing sales. Sales promotion is referred to activities other than personal salesmanship, advertising and publicity. Which stimulate dealer effectiveness and consumer purchasing. In a broader sense, the terms refer to almost all activities of marketing oganisation. Proper selection of sales man.

Payment of reasonable salaries to them, provision of their attempts to improve relations with

distributors and consumers, advertising etc. are the activities all of which essential aim at

increasing sales. Sales promotion is defined by the American Marketing Association to mean those marketing

activities

other

than

selling

advertising

and

publicity that stimulate consumer purchasing and dealer effectiveness, such as display shoes and expositions, recurrent routine. demonstration efforts and in various the non-

selling

not

ordinary

(b) Sales Promotion Includes Tools For

(a)

TRADE PROMOTIONS: -

[E.g.

buying

allowance, Allowance,

Free

Goods

machinery, advertising, contents]

Cooperative dealers Sales

Push

money

(b)

SALES FORCE PROMOTION: -

[E.g. Bonus, Sales retailers]

In short sales promotion is a bridge or connection between advertising and personnel selling.

Bajaj Auto Ltd. spends too much on business promotion. These tools are used for such purpose as gathering business leads, increasing and

recording customers. The Bajaj Auto Ltd. takes part in exhibition held up or organized by some club or other association.

Thus the cost of the tool is very less but their value is very too much high. Large number of

people attend this fair and come in contact with the product of the Company and its uses.

(I) INTRODUCTION
More production of commodity is not enough but is must reach to the right man at the right time and at the right price. In marketing point of view place mist strategy is the second important element of the marketing mix. Place mix has two sub divisions.

(I)

CHANNEL OF DISTRIBUTION: (a) (b) (c) Introduction Selection of Channel Number of Channel Level

(A) Introduction:
Channel marketing of Distribution is the best in of the

institution

participating

marketing activities involved in the movement or the flow of goods or services from the primary producers to the ultimate consumers. In the field of marketing the channel of distribution indicates roots on Parth way through which goods and services flow or move from producer to

consumers.

(B)

Selection of Channel:

The

problem

of

selecting

the

best

distribution channel is the most complex one. There are many factors affecting the channel choice as like natures of the product marketing environment etc. These all are the very important factors or determinants of the distribution

channel. Every marketer has to consider all these factors at the time of selection the distribution channel while selecting the channel member. Bajaj Auto Ltd. takes the following factors into

consideration.

(a)

FINANCIAL CONDITION:

Before

appointing a dealer

or agent

or

retailers Bajaj Auto Ltd. finds out the financial condition. If the financial condition is sound then Bajaj Auto Ltd. looks other aspects also.

(b)

LOCATION:

Location is the most important for wide market coverage Bajaj Auto Ltd. showroom are mostly located nearer to the competitors

showroom and in the centre of the city.

(c)

REPUTATION IN THE MARKET:

This is considered as the GOODWILL of any dealer agent or retailer of Bajaj Auto Ltd. and also Bajaj Auto Ltd. takes care to select the candidate who has some reputation in market.

(d)

PROVISION FOR AFTER SALES SERVICE:

If dealer, retailer or wholesaler is ready to give after sales service to the customer, the Bajaj Auto Ltd. takes particular decision for selection. Not only that Bajaj Auto Ltd. has offered the after sales service on its vehicle.

(c) Number of Channel level:

Distribute means to distribute, spread out or disseminate. In the field of marketing channel of distribution indicate routes or pathways through which goods and services flow or from producers to consumers. Thus the channel of distribution flow of:

(1) Information. (2) Marketing Communication (Promotion). (3) Material. (4) Man Power. (5) Capital Equipment. (6) Negotiation and transaction.

Bajaj

Auto

Ltd.

has

good

channel

of

distribution to meet the customers demand easily of Bajaj Auto Ltd. has also started to appoint the dealer in the rural area to cover the whole nation. In the Rajkot Rajarshi Auto Deals Pvt. Ltd. and Automotive are two prime or authorized dealer of the Bajaj Auto Ltd.

Market Coverage

Once the general channel decide it has to be used to increase in the share of market. Market coverage is an important activity while the

company is passing from the period of stability. The Bajaj Auto Ltd. has also created its good position in the corporate market. It is number one in moped and scooter and now a days in Bikes Bajaj Auto Ltd. gets good part in the total market share.

(II)

Physical Distribution:-

(a) Introduction (b) Transportation (c) Ware Housing

(a) Introduction:
Physical Distribution consists of those marketing activities related to the physical handing of goods such as protective packaging, order processing, inventory management, transportation and warehousing.

If you build a better mousetrap the world will beat at your door. But too often the

marketing practitioner finds that the customers cuts the delivery of that better mouse trap at the right place at the right time and at the right quantity. The physical distribution function like other half of marketing is responsible for

completing the marketing transaction.

(b) Transportation:

Markets need to be concerned with their companies transportation decision.

Transportation choice will affect the pricing of the product on time delivery performance and the condition of the Bajaj Auto Ltd. which they arrive all of which affect customer satisfaction.

Transportation is cause of problems of physical distribution. It is sometimes caused the guardian knock of physical distribution management.

(c) Ware Housing:

Every company has to store its goods while they cant be sold immediately storage. Function is necessary, because production and consumption cycle is rarely matched. The company must decide on a desirable numbers of stocking locations. More stocking location means that goods can be delivered to customers more quickly. The number of stocking location must strike a balance between customers service level and distribution costs. So far as Bajaj Auto Ltd. is concerned it is not the practice of the company to provide warehousing facility to the dealers. Hence, to make

arrangement of go downs for the storage of two wheelers. In Rajkot Rajarshi Auto Deals Pvt. Ltd. has a very big warehouse.

On the basis of comprehensive research of the Bajaj Auto Ltd. under gone at Rajarshi Auto Deals Pvt. Ltd. it can be concluded that the position of the Bajaj Auto Ltd. in the corporate field is very strong. The well experienced efficient and industrious sales force is the strength of it. The value of the Bajaj Auto Ltd. is more than the other vehicles manufactures. Sophisticated mass production technology including the latest machinery and equipment for material handing, precision high volume

machinery, robotic welding, automated painted and conveyorized vehicle assembly amongst

others, are partly reasonable for this fact thus we can say that prudent and correct management plays an integral part in the whole affairs. The production of vehicle is done in less time and pass through the 120 quality control checks. Thus such a facility does not only consumers tooling, which meet precise standards but also reduce the lead-time for introducing new model.

Quality

control

is

practicing

every

good

engineering company and with Bajaj Auto Ltd. it appear to be way of life. All the Bajaj Auto Ltd. Scooters and Bikes have very strong and nice engine and it will obey the pollution control department of India. All the exciting product are being of started. The policy will be watch the market keep track of the shift and get develop technology for creating to the demand. At present Bajaj Auto Ltd. enjoys monopoly in the field of Scooter. It is trying level best to secure the position in the bikes even though from the regional levels network of Bajaj Auto Ltd.