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Bottom of Form About this Report Table of Contents Segmentation Statistics Included Methodology About this Report About this Report This Euromonitor market report provides market trend and market growth analysis of the Soft Drinks industry in India. With this market report, youll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Soft Drinks in India market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Soft Drinks in India?

What are the major brands in India? What potential exists for multinational vs. local soft drinks companies looking to increase market share? How have changing social attitudes affected soft drink sales? How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Soft Drinks market research database. Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Commendable growth of soft drinks in India In 2010, soft drinks registered its highest off-trade value growth rate for the review period. This growth was helped by high double-digit volume sales growth in most categories as well as appreciably higher unit prices in 2010. Sports and energy drinks, bottled water, ready to drink (RTD) tea and fruit/vegetable juice all maintained bullish growth even as abundant rainfall seemed to halt the spectacular recovery of carbonates witnessed in 2009. National brands engage in rebranding strategies to revive sales growth Several leading soft drinks brands made use of extensive marketing campaigns to revive fledging volume sales in 2010. Parle Agro rolled out widespread advertising of its flagship brand Frooti, while Hamdard Laboratories followed nuances of modern marketing for Rooh Afza. Carbonates brands 7-Up and Coca-Cola also invested in excessive marketing to achieve higher brand visibility. Pioma Industries concentrate brand Rasna also shifted product positioning, while continuing to target its products towards children.

Carbonates majors maintain dominance of soft drinks Soft drinks players Coca-Cola and PepsiCo were the leaders in overall soft drinks offtrade value sales in 2010. Although domestic players, such as Parle Bisleri, Parle Agro and Dabur, also held notable shares, they remained some distance behind Coca-Cola or PepsiCo. While Coca-Cola entered two high growth categories in the shape of energy drinks and lemon-flavoured juice drinks in 2010, PepsiCo launched its carbonates brand Pepsi Max. As the value sales of both of these companies came primarily from carbonates in 2010, they are expected to experience a reduction in their share of soft drinks in the forecast period. Domestic players will benefit from this development as consumers will opt for health-orientated soft drinks. Supermarkets/hypermarkets recovers as a retail channel After an indifferent 2009, consumers returned to shop for their grocery needs at modern retail formats. Emphasis on health and wellness helped drive sales of soft drinks categories primarily retailed through such channels. These included 100% juice, sports and energy drinks, and RTD tea. The convenient shopping environment and promotions offered by supermarkets/hypermarkets attracted consumers to this channel. As the countrys major retailers plan to expand their footprints over the forecast period, the channels contribution to soft drinks sales is expected to increase gradually. Rosy outlook for soft drinks over the forecast period Emerging categories of soft drinks, such as bottled water and fruit/vegetable juice, will have significant influence on soft drinks volume sales in the forecast period, which will achieve double-digit growth rates. Increasing demand for healthy and hygienic products is expected to fuel this growth. Increasing penetration in rural areas will also contribute to considerable sales increments. Sports and energy drinks, however, will retain its status as the fastest growing soft drinks category as its popularity will develop among young Indians. Table of Contents Table of Contents Soft Drinks in India - Industry Overview EXECUTIVE SUMMARY Commendable growth of soft drinks in India National brands engage in rebranding strategies to revive sales growth Carbonates majors maintain dominance of soft drinks Supermarkets/hypermarkets recovers as a retail channel

Rosy outlook for soft drinks over the forecast period KEY TRENDS AND DEVELOPMENTS Unusual growth of carbonates due to consumer shift to utility-based buying Eroding boundaries between powder concentrates and RTD formats New trade association takes shape as soft drinks majors come together Manufacturers cater to consumer demand for local flavours Return of the supermarket TERRITORY KEY TRENDS AND DEVELOPMENTS East and Northeast India North India South India West India RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS MARKET DATA Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010 Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010

Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010 Table 13 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010 Table 14 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 20052010 Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2005-2010 Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 20052010 Table 17 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2010 Table 18 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2005-2010 Table 19 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 20052010 Table 20 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010 Table 21 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010 Table 22 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010 Table 23 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010 Table 24 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010 Table 25 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010 Table 26 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010 Table 27 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010 Table 28 Company Shares of Off-trade Soft Drinks by Value 2006-2010 Table 29 Brand Shares of Off-trade Soft Drinks by Value 2007-2010 Table 30 Penetration of Private Label (as sold) by Category by Volume 2005-2010 Table 31 Penetration of Private Label by Category by Value 2005-2010 Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010

Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015 Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015 Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 20102015 Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 20102015 Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015 Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 20102015 Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015 Table 45 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 20102015 Table 46 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015 APPENDIX Fountain Sales In India Table 47 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010 Table 48 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010

Table 49 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010 Table 50 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010 Table 51 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 20102015 Table 52 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015 Table 53 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015 Table 54 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015 DEFINITIONS Summary 1 Research Sources Soft Drinks in India - Company Profiles Coca-Cola India Pvt Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 3 Coca-Cola India Pvt Ltd: Competitive Position 2010 Dabur India Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 6 Dabur India Ltd: Production Statistics 2010 COMPETITIVE POSITIONING

Summary 7 Dabur India Ltd: Competitive Position 2010 Dhariwal Industries Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 9 Dhariwal Industries Ltd: Competitive Position 2010 Field Fresh Foods Pvt Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Hamdard (Wakf) Laboratories - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 12 Hamdard (Wakf) Laboratories: Competitive Position 2010 Parle Agro Pvt Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION

COMPETITIVE POSITIONING Summary 14 Parle Agro Pvt Ltd: Competitive Position 2010 Parle Bisleri Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 16 Parle Bisleri Ltd: Competitive Position 2010 PepsiCo India Holdings Pvt Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 18 PepsiCo India Holdings Pvt Ltd: Competitive Position 2010 Pioma Industries Ltd - Soft Drinks - India STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 20 Pioma Industries Ltd: Competitive Position 2010 Asian Speciality Drinks in India - Category Analysis HEADLINES TRENDS

Common Asian speciality drink flavours such as water chestnut, sour plum and barley are entirely absent from the country, while others such as lychee and coconut drinks have a negligible presence in branded formats. Roadside fruit juice vendors and kiosks often sell coconut water and sugarcane juice, thus largely satisfying domestic demand for such products. COMPETITIVE LANDSCAPE There were no noteworthy national or regional players offering Asian speciality drinks in 2010. PROSPECTS Asian speciality drinks is unlikely to develop into a major category as others with similar products such as juice drinks and concentrates, are much more mature and enjoy consumer loyalty. Bottled Water in India - Category Analysis HEADLINES TRENDS Leading bottled water brands Bisleri and Kinley underwent major price increments in 2010 in the face of constantly growing demand and higher production costs. The unit price hike for the overall industry was also fuelled by the introduction of valueadded water products. Although functional bottled water has still not caught up with Indian consumers, natural mineral water brands are priced at twice the amount as regular still bottled water. COMPETITIVE LANDSCAPE Occupying a 39% share off-trade value sales in 2010, Parle Bisleri was the leading company while its Bisleri brand was also the leading brand in value sales. PepsiCo was second via its Aquafina brand capturing a 13% share, while Coca-Cola with its Kinley brand ranked third with 9%. PROSPECTS Bottled water is expected to continue its remarkable double-digit volume growth shown in the review period. Although natural mineral water is expected to grow faster than regular still bottled water, its volume sales are not expected to increase substantially in off-trade channels. This trend is rather in line with the review period, where the on-the-go or home consumer did not intend to pay a premium price every time for a product as elementary as water. The average unit price of bottled water is expected to rise gradually in the forecast period as national players such as Bisleri enter the more margins-driven flavoured bottled water scene.

CATEGORY DATA Institutional Bottled Water Sales Table 55 Off-trade Sales of Bottled Water: Volume 2005-2010 Table 56 Off-trade Sales of Bottled Water: Value 2005-2010 Table 57 Off-trade Sales of Bottled Water: % Volume Growth 2005-2010 Table 58 Off-trade Sales of Bottled Water: % Value Growth 2005-2010 Table 59 Company Shares of Bottled Water by Off-trade Volume 2006-2010 Table 60 Brand Shares of Bottled Water by Off-trade Volume 2007-2010 Table 61 Company Shares of Bottled Water by Off-trade Value 2006-2010 Table 62 Brand Shares of Bottled Water by Off-trade Value 2007-2010 Table 63 Forecast Off-trade Sales of Bottled Water: Volume 2010-2015 Table 64 Forecast Off-trade Sales of Bottled Water: Value 2010-2015 Table 65 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2010-2015 Table 66 Forecast Off-trade Sales of Bottled Water: % Value Growth 2010-2015 Table 67 Sales of Bottled Water to Institutional Channel 2005-2010 Carbonates in India - Category Analysis HEADLINES TRENDS Being the largest soft drinks category throughout the review period, carbonates underwent many highs and lows over this period. As the category was still only matched by bottled water in terms of off-trade value sales in 2010, carbonates was the largest revenue maker for both Coca-Cola and PepsiCo. COMPETITIVE LANDSCAPE Coca-Cola remained the outright leader in carbonates in 2010 capturing 59% offtrade value sales. Comprising a stable that includes the top two brands (Thums Up and Sprite) in terms of off-trade value sales in 2010, it has an impressive command of the off-trade market. PepsiCo was the only other mentionable player with a 38% off-trade value share in 2010. Sprite from Coca-Cola and Mountain Dew from PepsiCo were the highest growing brands in terms of off-trade value sales in 2010.

Interestingly, Thums Up registered extremely high growth in 2009 and 2010, surpassing Pepsi as the leading brand by total volumes in 2010. PROSPECTS While influential brands such as Thums Up and Pepsi will continue to grow, cola carbonates as a whole is expected to slow down significantly in the forecast period. Lemonade/lime carbonates will grow much faster as they convey a healthier and updated image of the category. This was increasingly visible through marketing campaigns in 2010, as 7-Up, Sprite and Limca all received major backing through advertisements in 2010. CATEGORY DATA Table 68 Off-trade Sales of Carbonates by Category: Volume 2005-2010 Table 69 Off-trade Sales of Carbonates by Category: Value 2005-2010 Table 70 Off-trade Sales of Carbonates by Category: % Volume Growth 2005-2010 Table 71 Off-trade Sales of Carbonates by Category: % Value Growth 2005-2010 Table 72 On-trade vs Off-trade Sales of Carbonates: Volume 2005-2010 Table 73 On-trade vs Off-trade Sales of Carbonates: Value 2005-2010 Table 74 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2005-2010 Table 75 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2005-2010 Table 76 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2005-2010 Table 77 Leading Flavours for Cola Carbonates: % Volume Breakdown 2005-2010 Table 78 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 20052010 Table 79 Company Shares of Carbonates by Off-trade Volume 2006-2010 Table 80 Brand Shares of Carbonates by Off-trade Volume 2007-2010 Table 81 Company Shares of Carbonates by Off-trade Value 2006-2010 Table 82 Brand Shares of Carbonates by Off-trade Value 2007-2010 Table 83 Forecast Off-trade Sales of Carbonates by Category: Volume 2010-2015 Table 84 Forecast Off-trade Sales of Carbonates by Category: Value 2010-2015

Table 85 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015 Table 86 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 20102015 Table 87 Low Calorie Carbonates by Subcategory Concentrates in India - Category Analysis HEADLINES TRENDS Volume growth of concentrates continued to be very low in 2010. As such, leading players Pioma Industries, Hamdard (Wakf) Laboratories and Hindustan Unilever Limited (HUL) all upgraded their unit prices to account for much higher input costs. Almost all brands raised their off-trade unit prices by as much as 10% in 2010. COMPETITIVE LANDSCAPE Pioma Industries led concentrates volume and value sales in 2010 as its flagship brand Rasna maintained its stranglehold on concentrates. With an 82% share of concentrates off-trade value sales in 2010, the company dominated both liquid concentrates and powder concentrates. It had the dual-format Rasna Utsav holding a 72% off-trade value share of liquid concentrates in 2010. Rasna variants 1 ka 2 (2 for 1), Fruitplus and FruitFun dominated powder concentrates by holding a 90% offtrade value share in 2010. The dominance if Rasna stems from its comprehensive coverage of the retail scene nationally. Continuous branding and innovation efforts in the review period kept the brand abreast with the latest market developments and consumer demands. PROSPECTS Liquid concentrates is expected to record a small revival in off-trade volume sales as manufacturers will seek to add product ingredients with additional health and medicinal benefits. This in turn is expected to appeal to the youthful elements in the consumer base, while retaining a much lower pricing compared to other soft drinks. Powder concentrate players adapted to consumer demand by launching products containing pre-added sugar in the review period, with only water having to be added by the end user. Such innovations are expected to continue as manufacturers look to replicate other soft drinks categories due to the much lower price points on offer to customers. Since Nestl had already made an initial foray with Nestea iced tea, powder concentrates is expected to grow with flavour launches similar to other fruit/vegetable juices in the forecast period. CATEGORY DATA

Concentrates Conversions Table 88 Off-trade Sales of Concentrates (as sold) by Category: Volume 2005-2010 Table 89 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2005-2010 Table 90 Off-trade Sales of Concentrates (RTD) by Category: Volume 2005-2010 Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2005-2010 Table 92 Off-trade Sales of Concentrates by Category: Value 2005-2010 Table 93 Off-trade Sales of Concentrates by Category: % Value Growth 2005-2010 Table 94 Leading Flavours for Liquid Concentrates: % Volume Breakdown 20052010 Table 95 Leading Flavours for Powder Concentrates: % Volume Breakdown 20052010 Table 96 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2010 Table 97 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 20072010 Table 98 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2010 Table 99 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 20072010 Table 100 Company Shares of Concentrates (RTD) by Off-trade Volume 2006-2010 Table 101 Brand Shares of Concentrates (RTD) by Off-trade Volume 2007-2010 Table 102 Company Shares of Concentrates by Off-trade Value 2006-2010 Table 103 Brand Shares of Concentrates by Off-trade Value 2007-2010 Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015 Table 105 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015 Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015

Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015 Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2010-2015 Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015 Table 110 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Fruit/Vegetable Juice in India - Category Analysis HEADLINES TRENDS Already contributing 68% of fruit/vegetable juice off-trade value sales in 2010, juice drinks was also the fastest growing category in 2010. Lemon-based juice drinks made their presence felt within one year of introduction. In 2010, the brands Nimbooz by 7-Up (PepsiCo), Minute Maid Nimbu Fresh (Coca-Cola ) and LMN (Parle Agro) together accounted for 10% of off-trade value sales of juice drinks. The homemade nimboo pani centric marketing followed by these players seems to have worked wonders in introducing the product. This is in spite of tremendous growth shown by mango-based established brands such as Maaza, Frooti and Slice. COMPETITIVE LANDSCAPE The leading company in terms of off-trade value sales in 2010 was Coca-Cola with a 31% share of value sales. It was followed by Parle Agro with 26% and PepsiCo with 21% of sales in 2010. As juice drinks continues to be a driver for both Coca-Cola and PepsiCo, they have seen their share of throat within fruit/vegetable juice rise dramatically in the review period. Dabur s juice drinks portfolio is yet to provide serious competition to Coca-Cola and PepsiCo in this category. Parle Agros flagship brand Frooti also registered slower growth than that of other mango-flavoured juice drinks in 2010. PROSPECTS Constant unit prices for 100% juice and nectars are expected to rise towards the end of the forecast period. There was a reduction in the same throughout the review period in order to avoid astronomical unit prices in current terms due to high inflation. However, as consumers accept the health benefits of juices in the forecast period and inflation rates cool down, national juice manufacturers will be able to hike constant unit prices without a severe backlash from consumers. CATEGORY DATA Table 111 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2005-2010

Table 112 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2005-2010 Table 113 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2005-2010 Table 114 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2005-2010 Table 115 Leading Flavours for 100% Juice: % Volume Breakdown 2005-2010 Table 116 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 20052010 Table 117 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2005-2010 Table 118 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Offtrade Value 2010 Table 119 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2005-2010 Table 120 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2006-2010 Table 121 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2010 Table 122 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2006-2010 Table 123 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2010 Table 124 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2010-2015 Table 125 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 20102015 Table 126 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2010-2015 Table 127 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2010-2015 RTD Coffee in India - Category Analysis HEADLINES TRENDS In terms of organised off-trade distribution channels, there were no major RTD coffee brands marketed by domestic or international players for hot drinks or soft drinks in 2010.

COMPETITIVE LANDSCAPE In terms of on-trade presence, Nescaf, Bru and Starbucks were the major brands in 2010. PROSPECTS RTD coffee is not expected to take-off in the forecast period unless a recognised brand crosses over to also include an off-trade presence. RTD Tea in India - Category Analysis HEADLINES TRENDS RTD tea is yet to catch on with the Indian population, as product manufacturers did not employ any major campaigns to fuel sales in the review period. While on-trade demand for RTD tea is consistently growing, lack of many branded players and a significant retail presence has resulted in only a few health-conscious customers becoming attached to the product. COMPETITIVE LANDSCAPE Hindustan Unilever Ltd (HUL) was the largely unchallenged leader in RTD tea in 2010 with an 83% share of off-trade value sales in 2010. Since domestic manufacturer Zydus Wellness was the only other mentionable player and was launched as recently as in 2010, HUL continued to dominate the category with its Lipton Ice Tea product range. HUL started distribution of Lipton ice tea by extending its international alliance with PepsiCo Inc into India in 2004. Since then, it has not received major competition from other national players. PROSPECTS RTD tea will expand substantially in the forecast period with the entry of Coca-Cola into the country. Coca-Cola is expected to collaborate with Nestl in order to manufacture and market Nestea RTD tea in India. As such, this would give competition to Lipton Ice Tea, which uses the HUL PepsiCo collaboration in a similar manner. With almost no consumer awareness about the benefits and existence of RTD tea in off-trade channels in India, the category has remained underdeveloped compared to sports and energy drinks. The forecast period will be peppered with RTD tea-marketing campaigns underlining the health benefits of tea combined with refreshing nature of soft drinks. Some may also centre on low calorie content of their products. CATEGORY DATA Table 128 Off-trade Sales of RTD Tea by Category: Volume 2005-2010

Table 129 Off-trade Sales of RTD Tea by Category: Value 2005-2010 Table 130 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010 Table 131 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010 Table 132 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010 Table 133 Company Shares of RTD Tea by Off-trade Volume 2006-2010 Table 134 Brand Shares of RTD Tea by Off-trade Volume 2007-2010 Table 135 Company Shares of RTD Tea by Off-trade Value 2006-2010 Table 136 Brand Shares of RTD Tea by Off-trade Value 2007-2010 Table 137 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015 Table 138 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015 Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015 Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 20102015 Sports and Energy Drinks in India - Category Analysis HEADLINES TRENDS In 2010, sports drinks was revitalised by the entry of two new products: Glucon D Isotonic from Heinz and Lucozade from GlaxoSmithKline (GSK). The latter in particular was proactive in escalating its brand presence and pushing Lucozade through its distribution network. The high-growth category of energy drinks continued to attract investments from domestic and international players in 2010. While Coca-Cola entered the category through Burn, United Spirits introduced Romanov Red Energy to cater to local demand. COMPETITIVE LANDSCAPE Red Bull enjoyed a large lead over its competitors to reach 66% of off-trade value sales among all sports and energy drinks in 2010. Gatorade landed second spot capturing 12% of off-trade value sales. For individual categories, Red Bull had an 81% off-trade value share in energy drinks while Gatorade dominated sports drinks with a 71% share in 2010. Amway XL Energy drink is also catching up with its energy drinks competitors as it plans to capture a larger share of the retail market in the forecast period.

PROSPECTS Since 2010 registered an infusion of several national players, sports drinks is expected to grow at a faster pace than energy drinks over the forecast period. With a CAGR of 41% in terms of off-trade volumes in the period, the category will build on its relatively small presence in the off-trade. However, total volume growth of energy drinks is expected to slow down compared to the review period but will nevertheless record a seemingly high CAGR of 31% in off-trade volumes over the forecast period. CATEGORY DATA Table 141 Off-trade Sales of Sports and Energy Drinks by Category: Volume 20052010 Table 142 Off-trade Sales of Sports and Energy Drinks by Category: Value 20052010 Table 143 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010 Table 144 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010 Table 145 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2005-2010 Table 146 Company Shares of Sports and Energy Drinks by Off-trade Volume 20062010 Table 147 Brand Shares of Sports and Energy Drinks by Off-trade Volume 20072010 Table 148 Company Shares of Sports and Energy Drinks by Off-trade Value 20062010 Table 149 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010 Table 150 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015 Table 151 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015 Table 152 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015 Table 153 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

Table 154 Still vs Carbonated Energy and Sports Drinks % Off-trade Volume 20052010 Segmentation Segmentation This market research report includes the following: Soft Drinks Bottled Water Carbonated Bottled Water Flavoured Bottled Water Functional Bottled Water Still Bottled Water Carbonates Cola Carbonates Regular Cola Carbonates Standard Regular Cola Speciality Regular Cola Low Calorie Cola Carbonates Standard Low Calorie Cola Speciality Low Calorie Cola Non-Cola Carbonates Lemonade/Lime Juice-based Lemonade/Lime Non Juice-based Lemonade/Lime Mixers Ginger Ale Seltzer Tonic Water

Other Mixers Orange Carbonates Juice-based Orange Carbonates Non Juice-based Orange Carbonates Other Non-Cola Carbonates Concentrates Liquid Concentrates Powder Concentrates Fruit/Vegetable Juice 100% Juice Frozen 100% Juice Not from Concentrate 100% Juice Reconstituted 100% Juice Juice Drinks (up to 24% Juice) Asian Juice Drinks Frozen Juice Drinks Juice Drinks Excluding Asian Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) Frozen Nectars Unfrozen Nectars RTD Coffee RTD Tea Still RTD Tea Asian Still RTD Tea Still RTD Tea Excluding Asian

Carbonated RTD Tea Sports and Energy Drinks Energy Drinks Sports Drinks Asian Speciality Drinks Asian Still RTD Tea Asian Juice Drinks Cereal/Pulse-based Drinks Other Asian Speciality Drinks Statistics Included Statistics Included For each category and subcategory you will receive the following data in Excel format: From Passport Market Sizes Company Shares Brand Shares Distribution Chilled v Ambient Juices Flavours Off-trade vs On-trade Package Size Packaging Type Per Cent Share of Smoothies Pricing Products by Ingredient Products by Ingredient

Sports vs other functional bottled water Urban vs Rural Market size details: Retail volume Retail volume % growth Retail volume per capita Foodservice volume Foodservice volume % growth Foodservice volume per capita Total volume Total volume % growth Total volume per capita Retail value retail selling price % growth Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price % growth Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price % growth Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price real (constant 2008) prices % growth Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

Foodservice value retail selling price real (constant 2008) prices % growth Foodservice value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price real (constant 2008) prices % growth Total value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price % growth Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price % growth Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price % growth Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price real (constant 2008) prices % growth Retail value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price real (constant 2008) prices % growth Foodservice value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY

Foodservice value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price real (constant 2008) prices % growth Total value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price excl powder % growth Retail value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder % growth Foodservice value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price excl powder % growth Total value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder % growth Retail value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price excl powder % growth Foodservice value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder % growth

Total value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY Retail rtd volume Retail rtd volume % growth Retail rtd volume per capita Foodservice rtd volume Foodservice rtd volume % growth Foodservice rtd volume per capita Total rtd volume Total rtd volume % growth Total rtd volume per capita Fountain on-trade volume through c-store Fountain on-trade volume through c-store % growth Fountain on-trade volume through c-store per capita Fountain on-trade volume through foodservice Fountain on-trade volume through foodservice % growth Fountain on-trade volume through foodservice per capita Total fountain on-trade volume Total fountain on-trade volume % growth Total fountain on-trade volume per capita Foodservice value manufacturer selling price excl powder real (constant 2008) prices % growth Foodservice value manufacturer selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY

Total value retail selling price excl powder real (constant 2008) prices % growth Total value retail selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder real (constant 2008) prices % growth Total value manufacturer selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price excl powder real (constant 2008) prices % growth Retail value retail selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder real (constant 2008) prices % growth Foodservice value retail selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder real (constant 2008) prices % growth Retail value manufacturer selling price excl powder real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price nominal (current) prices % growth Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price nominal (current) prices % growth Foodservice value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price nominal (current) prices % growth Total value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price nominal (current) prices % growth Retail value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price nominal (current) prices % growth Foodservice value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price nominal (current) prices % growth Total value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value retail selling price excl powder nominal (current) prices % growth Retail value retail selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

Retail value retail selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder nominal (current) prices % growth Foodservice value retail selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder nominal (current) prices % growth Retail value manufacturer selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Retail value manufacturer selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price excl powder nominal (current) prices % growth Foodservice value manufacturer selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value manufacturer selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price excl powder nominal (current) prices % growth Total value retail selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Total value retail selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder nominal (current) prices % growth Total value manufacturer selling price excl powder nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Total value manufacturer selling price excl powder nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY Methodology Methodology

Global insight and local knowledge With 40 years experience of developed and emerging markets, Euromonitor Internationals research method is built on a unique combination of specialist industry knowledge and in-country research expertise. This approach is what enables us to achieve our goal of building a market consensus view of size, shape and trends across the full distribution universe of each category. We factor in whichever channels are relevant, from large-scale grocery to direct sellers, from discount stores to local mom-and-pop outlets. Industry specialists Each industry we cover is managed by an Industry Manager and team of Industry Analysts who research and report on their specialist categories all year round. Our collaborative approach to research means that these industry teams are in constant dialogue with industry players and opinion formers. The planning of our research programmes reflects latest market trends and industry events. In completing each update project, this provides invaluable input to the testing, review and finalisation of our data. The specialist in-house teams bring together findings from all stages of the annual research process. They work closely with in-country analysts, assess and challenge data and exercise final editorial control over the publication of new data and analysis. Country and regional analysts Our in-country analyst network is managed by country and regional analysts in our offices around the world. Working closely with each in-country team, the regional research management team ensures that all country researchers are well schooled in best practices, from the information collected in store checks, to the dialogue we build in trade surveys. Our country analysts ensure that national reports explain the data trends and provide clear insights into the local markets dynamics. In-country research network To deliver fresh insights every year in countries all around the world, we believe the strongest approach is to use analysts on the ground. They bring fluency in local language, physical proximity to the best sources, an ability to engage directly with local industry contacts, and an awareness of how the products and services we study are advertised, sold and consumed. These are essential parts of our ability to report incisively on these markets.

Our research methods Each Euromonitor International industry report is based on a core set of research techniques: Desk research With industry events, corporate activity, trends and new product introductions tracked year round by our industry team, desk research provides a starting point for the in-country research programme. Our in-country researchers will access the following sources: National statistics offices governmental and official sources National and international trade press National and international trade associations Industry study groups and other semi-official sources

Company financials and annual reports Broker reports Online databases The financial, business and mainstream press Accessing sources is only the first step. The ability to interpret and reconcile often conflicting information across multiple sources is a key aspect of the added value we provide. Store checks Store checks are an integral part of our methods for product industries. Carried out on the ground across a relevant mix of channels, the information gained provides first-hand insights into the products we are researching, specifically: Place: We track products in all relevant channels, selective and mass, store and non-store Product: What are innovations in products, pack sizes and formats? Price: What are brand price variations across channels, how do private labels prices compare to those of branded goods? Promotion: What are marketing and merchandising trends, offers, discounts and tieins? Findings are cross-referenced with brand share data analysis. The results, combined with the findings of desk research, provide a strong basis for identifying key areas of questioning to take forward into our trade survey. Trade survey Interaction with global players at corporate HQ and regional levels is complemented by unique local data and insights from our in-country trade surveys around the world. Through the high profile of the Euromonitor International brand, we are able to talk directly to a wide range of sources and therefore inform our analysis with the knowledge and opinions of the leading operators in the market. Trade surveys allow us to: Fill gaps in available published data per company Generate a consensus view of the size, structure and strategic direction of the category Access year-in-progress data where published sources are out of date

Evaluate the experts views on current trends and market developments In building our composite industry view, we engage with a variety of personnel in key players at all points of the supply chain: materials suppliers, manufacturers, distributors, retailers and service operators. We also interview desk research sources: industry associations; study groups; and third party observers from the trade and financial press. Our objective is to engage in conversation with trade sources in which we exchange ideas and views on the industry, sharing our work-in-progress findings on supply/demand dynamics and potential. This dialogue enhances both parties understanding of the local market. The scope and reach of our trade survey also serves to eliminate bias (intentional and unintentional) from any single source. Company analysis At a global level, our company research combines our mix of industry interaction and use of secondary sources such as annual accounts, broker reports, financial press and databases. From a data perspective, the aim is to build top-down estimates of major players total global and regional sales. At a country level, in line with local reporting requirements, we access annual accounts, national-specific company databases and local company websites. These are all invaluable sources as we build a view of each domestic players size and position within very specific categories of the industry. Forecasts Data projections and future performance analysis are key elements of Euromonitor Internationals market intelligence. Working with historic trends of 15 years or more, a key aspect of our trade survey is to engage industry insider views of the next five years. Will volumes maintain their historic trend? Will price increases or falls of recent years continue, accelerate or slow down? Will increasing demand for one product cannibalise sales of another? Forecasts represent many of the essential conclusions we have reached about the current state of the market, how it works and how it behaves under different macro and micro conditions. Our written analysis will state the assumptions and the trade opinion behind whether our predictions are optimistic or pessimistic, so that clients can use our statistical forecasts with confidence. Data validation All data is subjected to an exhaustive review process, at country, regional and global levels.

The interpretation and review of sources and data inputs forms a central part of the collaboration between industry teams and country researchers. Numbers are delivered to regional and global offices with an audit trail of sources and calculations to allow for a thorough evaluation of data sense and integrity. Upon completion of the country review phase, data is then reviewed on a comparative basis at regional and then at a global level. Comparative checks are carried out on per capita consumption and spending levels, growth rates, patterns of category and subcategory breakdowns and distribution of sales by channel. Topdown estimates are reviewed against bottom-up regional and global market and company sales totals. Where marked differences are seen between proximate country markets or ones at similar developmental levels, supplementary research is conducted in the relevant countries to confirm and/or amend those findings. This process ensures international comparability across the database, that consistent category and subcategory definitions have been used and that all data has been correctly tested. We make sure that possible discrepancies between different published sources have been reconciled and that our interpretation of opinion and expectation from each countrys trade sources has been applied to form a coherent international pattern. Market analysis Another integral part of all our research programmes is that all Euromonitor International data is accompanied by clear written analysis. From a research perspective, this explains and substantiates data findings. From a client perspective, this offers unique insights into local consumption trends, routes to market, brand preferences, channel dynamics and future trends. Our country level analysis also provides invaluable input into the ability of our central industry specialist teams to marry local insights with strategic conclusions on the direction of the market regionally and globally. my pages Want to find out more about this report?

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