2. Indentify a local firm that has enjoyed great growth in recent years.

To what degree and in what ways do you think this firms success resulted from taking advantage of favorable condition in its remote, industry and operating environment. Quest Entertainment: Business people never do different business but do the business in a different way. There were days when Kathmandu's movie-goers were herded into creaky seats, got pushed and shoved, and had to tolerate rowdy crowds. All that changed with the revamp of Jai Nepal and Kumari cinemas in 2000. Now, Quest Entertainment takes the movie-going experience another leap forward with the launch of QFX: the first movie exhibition brand in Nepal to be unveiled with Central Cinema in Civil Mall, the first all-digital multiplex in Nepal. "The idea behind QFX is to give a consistent brand experience and quality assurance to the audience," says Bhaskar Dhungana of Quest Entertainment. Dhungana and his partners, Nakim Uddin and Rajesh Siddhi, could have tied up with an international brand, but decided to go the difficult way. "We did not want to sacrifice our identity and perhaps half the revenue only for a logo and good management. Our experience in Jai Nepal and Kumari has given us the confidence that we are capable of building a globally competitive brand ourselves," Dhungana told Nepali Times. This is organic growth from the renovation of Jai Nepal, ten years of running quality movie theaters in Kathmandu, film production and distribution, and even helping the digitisation of cinemas across the country. With QFX, the group wants to build a modern Nepali brand with global appeal. "QFX exudes confidence, adventure and the spirit of contemporary Nepali youth," explains design consultant Nabin Joshi who helped with the branding of the new venture. Quest has invested Rs 120 million in launching QFX at a time when most investors are shying away from Nepal. Central Cinema uses state-of-the-art 2K projection and sound technology that is the first of its kind in the region. Central has three theatres, all 3D enabled, a bowling alley, food court, restaurant outlet, a playarea for children, and is built with handicap-friendly features. Security standards that are consistent with a global exhibition brand have been followed. "Business is fraught with risks, but what we do know is that quality sells in Nepal," explains Dhungana, "we renovated Jai Nepal at the peak of the war, nobody thought it would work but we proved that the market existed."

Talking about the QFXs operating and industry environment these factors play a crucial role: 1) Competitors: In a single Kathmandu valley only there are more than 100 cinema halls but QFX has its own importance. As the price and the quality that it is serving is of international standard it has made its unique presence in the market. It was the first cinema hall providing 5.1 digital dolby sound, which makes it different from others. 2) Financial institutions: while doing business each and every business needs the support of financial institutions because no any single business organizations have the unlimited resources. And financial resources will never be enough. As there are so many commercial banks for supporting the business QFX also has taken benefit from it. It has tied up with various commercial banks and is expanding its business to newer limits. 3) Consumers: In those days when QFX highly charged the ticket price it is said that the business wont be doing good but after the operation peoples were wrong. Today is has become one of the successful business. From this we can say that the market and consumers for this type of entertainment business has a huge scope but it matters how we deliver. 4) Suppliers: There are so many suppliers in the business. Day by day new and new movies are coming in the market. So the supply side is huge. And it is said that this business will never run out of business if we can adapt change and moves as per it. 5) Media: As being the 4th eye of the government media plays the important role. It gives the true picture of the market and makes people aware. It has a nice bonding with the media personnels and is doing well. This is how a business and place has changed itself from scrap business to the most successful business in a decade.