Allen Birch

5000 Meadow Lane | Norfolk, VA 40452 | (453) 877-0983 | allen.birch@hotmail.com

PROFESSIONAL SalesForce.com, Norfolk, VA

EXPERIENCE Product Manager, 2005 – Present
 Assumed P&L responsibility of the company’s e-commerce products,
totaling $10.4 Million in annual revenue
 Promoted to manage the company’s B2C product, with $2.4 Million in
annual revenue, after 4 months of tenure
 Created a efficient prototyping process utilizing MS Visio for rapid
application prototyping, dramatically improving time to market

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 Created a proprietary Key Performance Indicator Report that for the first
time, combined disparate data into one dashboard, providing access to
customer acquisition, conversion, and retention data across e-commerce
products

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Luxury Real Estate, New York, NY
Operations Manager, 2003 – 2005
 Managed all aspects of sales operations, including recruiting and training,

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incentive compensation design, quality assurance adherence and
performance management – contributing to a 151% increase in overall
revenue in 2003
 Implemented and customized salesforce.com to work with the company’s
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unique business model – which streamlined lead intake processes,
simplified customer data entry and helped to identify areas of synergy
across business units
 Developed the company’s first corporate apartment showcase unit,
including negotiating favorable lease terms, strategic sourcing of
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furnishings, pre-booking vacancy dates, assembling marketing collateral

and developing operational processes

McKinsey & Co., New York, NY

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Management Consultant, 2000 – 2003

 Devised operational, product, and supply chain strategy for Fortune 100
clients in the technology sector
 Created a propriety cost/benefit analysis tool that for the very first time,
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associated monetary value to an In-Building wireless installation – which

led to the creation of the In-Building Wireless Alliance, an industry trade
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association
 Analyzed financial impact of strategic options available to a $25 Billion
Telecommunications Provider regarding their network infrastructure –
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ultimately identifying $145 Million in potential cost savings

 Recognized for my contribution in leading Analyst Program improvement
efforts in 2001, where I received an award for my work

EDUCATION Harvard University, Boston, MA

Bachelor of Science in Information Systems, 2000

ADDITIONAL  Conversational in Italian

SKILLS  MS Visio and Project Professional
 
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