Ambience Darcy Advertising Pvt Ltd 401-E Neelam Centre A, S K Ahire Marg, Worli, Mumbai - 400018 Phone:+(91)-(22)-24962898; Fax

- +(91)-(22)-24937847

Ambience DArcy now Ambience Publicis

D'Arcy Advertising Private Limited will now be known as Ambience Publicis Advertising Private Limited. This name change formalizes the earlier announcement made by Publicis Worldwide Asia Pacific Chairman - Guillaume Levy-Lambert - that following the decision to dissolve the D'Arcy network globally Ambience D'Arcy would become part of Publicis Worldwide - the flagship network of the Publicis Groupe S.A. Publicis Worldwide the 5th largest and fastest growing agency network in the world - now has two agencies in India - Ambience Publicis and Publicis India. The two-agency strategy is bearing in mind the potential for growth in the Indian market and the emphasis that Publicis Worldwide would like to place on that potential. While the two agencies share a common top management - they are separate and distinct agencies that will not hesitate to compete with one another. While they may share back room resources such as Finance and IT - they are completely separate in all front-end resources such as Account Management-- Account Planning-- and Creative etc - and hence there is no potential of conflict between the two agencies. The common senior management comprises Ashok Kurien - Chairman for both agencies and Managing Director for Ambience Publicis; Elsie Nanji - Vice Chair and Chief Creative Officer for both agencies and Nakul Chopra - Group President for both agencies. Subhash Kamath heads Ambience Publicis as COO and Param Saikia Publicis India as COO. With this announcement-- recent speculation in the press as to whether Ambience would be re-christened 'Publicis Ambience' or 'Ambience Publicis' is now set to rest. Making this announcement Mr. Guillaume Levy-Lambert - Chairman Asia Pacific Publicis Worldwide said - " In the course of the past 9 months Ambience Publicis has already become a jewel in the crown for Publicis Worldwide - in fact we have already earmarked India as one of the global centers for excellence. Also Elsie Nanji is today the only representative from Asia on David Droga's Global Creative Council for Publicis Worldwide. We are of the firm opinion that Asia is going to be the key market for growth in the coming years and within Asia - China and India will be pivotal. The two-agency strategy will ideally position us to capitalize the growth we envisage for India. I expect Ambience Publicis will play a leading role in realizing our potential in this market". Ashok Kurien-- Chairman and Managing Director Ambience Publicis added - " For Ambience this spells the start of yet another chapter of growth and improvement. Over the past 9 months I have had occasion to personally interact with the top management of Publicis Worldwide - I am truly impressed with how passionately driven Publicis Worldwide is to make their clients' brands succeed and in the process grow. This drive to be the best already manifests in making Publicis Worldwide the fastest growing network in the world. With the help of their global processes that we are adopting we hope to substantially improve the value we bring to our clients in India. Globally Publicis Worldwide truly believes that even the sky is not a limit - together with them I am confident we will achieve similar results both for our clients and ourselves in India".