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Downtown Oakland Association/Lake Merritt-Uptown District Association Joint (D.I.S.I.

) District Identity and Streetscape Improvement Budget Committee February 3, 2011-CBD Conference Room-388 19th Street Present: Staff: Andrea Kirkpatrick, Chris Curtis, Laurie Cooperman Rosen Steve Snider, Andrew Jones, Tim Gallen, Nancy Amaral, Victoria Decker, Fiona Simms Joe Gallardo, CBD Volunteer

Guests:

Minutes The following items were discussed and recommendations or actions are made to the Board as follows:

Subject
Welcome and Introductions Presentation of DISI mission statement

Discussion
Andrea welcomed everyone to the meeting and introductions were made. The basic vision/mission statement was presented to the committee as follows: The purpose of the DISI Committee is to improve the identity of the districts and create a vibrant business environment through public relations, marketing and advertising, special events and other branding of the districts.

Action?
No action taken The statement was approved by members of the standing committee present, but it was decided to obtain final approval from Marco, JC and Deborah.

Once the DISI vision/mission statement is further refined or approved, it should be posted on both district websites. It was requested that going forward, the names of the standing committee members be included in the letterhead for the agendas so that those absent can be quickly identified.

Some discussion occurred regarding meeting protocol, i.e. who can vote, initiate a motion etc. It was decided that committee chairs and staff would clarify with Marco and discuss ant the next meeting.
388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org info@lakemerritt-uptown.org www.lakemerritt-uptown.org

Budget Reviewestablish timeline for implementation of projects and events

Events for which DISI funds were allocated in 2011 are as follows: Great Wall-Ongoing Art Murmur-Ongoing Art & Soul-August Old Oakland Music Series-Summer 2011 Holiday Parade-December 2011 Tree Lighting(s)-December 2011 There was much discussion regarding The Great Wall project and ways to better market the event and brand the districts. Tim suggested that painting the wall white and getting a better projector would make it possible to take video of the projections so they could be posted on YouTube. Tim offered his assistance in creating an account. In regards to advertising, Steve was tasked with connecting with photographer Chad Ziemendorf to get a quote for a half day shoot and is to present quote at the next meeting. Andrew explained that final designs for the banners were approved on February 2nd and will now go out to print. Andrew further explained that 56 poles along Broadway will have banners, 18 in Downtown and 36 in Lake Merritt. Andrew indicated that the plan is to have the banners and the hinging plants going up in the next month. Andrew acknowledged Samee Roberts, manager of the Citys Cultural Arts and Marketing Department, for donating the design and $5,000.00 in funding to the banner project. Tim Gallen announced that he will be meeting with Samee to discuss the March 21st event unveiling the newly restored clock at 17th and Broadway, the hanging plants and the banners. Phase II of the banner program to be completed by July will include side street banners that we will control, but will still need final approval of the City in regards to design.

No action taken

Review of amendments to sponsorship policies and guidelines

The proposed amendments to the Guidelines for Sponsorship are as follows: 1. In order to be eligible for sponsorship you are required to present your project at one of two DISI Committee meetings, either on April 7th or July 7th. Your intent to present needs to be made in writing (via email) thirty (30) business days in advance of the presentation date and should include an executed version of this document. 2. A post-event report outlining, in detail, the use of sponsorship monies, event attendance statistics, the use of district logos in marketing and overall success/failure of the event is required thirty days following the conclusion of the event. This must be submitted in the format provided in the sponsorship packet. *For ongoing or monthly events, monthly updates will be required. 3. The recipient of any sponsorship money must be transparent about all other underwriters, partners, collaborators, and be fully willing to provide documentation of how sponsorship dollars were spent. 4. The Lake Merritt-Uptown District Association and/or the Downtown Oakland Association must be named as additionally insured on your insurance policy and a copy of the insurance certificate must be on file with the CBD office in order for funding to be allocated. 5. It is a requirement of sponsorship that the recipient use social media to promote the sponsored event with regular updates/reminders on Facebook, Twitter, etc. These suggested changes to the existing guidelines will be sent to Liz Clark for review and then posted on both websites.

Chris Curtis to name LMUDA as additionally insured in connection to the Great Wall project.

Review PR contract in place and review

The proposal from Gallen Associates was presented to the Committee. Tori will send to Liz

Chris Curtis moved and Laurie

associated proposal for social media management

Clark for review and will communicate any recommended additions/changes to Nancy. Steve briefly reviewed the proposal form Susan Mernit of House of Local for social media consultation services. Steve will send the proposal to Liz Clark for review and will follow up with the committee. He explained that he is eager to get the ball rolling with Susan and that projects will include creating two new Facebook fan pages, training sessions and materials for staff on efficiently using social media and measuring results and the maintenance of the new social media sites for a period of 4 weeks. There was a motion made to allocate $3,000.00, $1500.00 from each districts DISI website/social media line item, to fund the Oakland Local proposal.

Cooperman-Rosen seconded the motion to allocate $3,000.00, $1500.00 from each districts DISI website/social media line item, to fund the Oakland Local proposal.

Other-

Andrea asked that staff send out a hold the date postcard for the June 9th Annual breakfast. The save the date notification will be sent out via a constant contact e-blast and the invitation will be a postcard mailed out to our distribution list. Staff will work with Chris Gomez of NCA on the redesign of last years postcard invitation. Staff was asked to include BOMA in the e-blast distribution list-Nancy will forward addresses. Staff was tasked with determining monies unspent in 2010 for Great Wall, Eddy Smith and Oakland Art Murmur. Andrea to discuss with Marco the general carry forward and allocated money not spent in the prior year.

No action taken

Next Meeting

March 24th, 2011 at 11 a.m.-CBD Conference Room-388 19th Street Minutes taken by Victoria Decker, staff.

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