Flying Jet Airways: Is it really a privilege

By:
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About
Major Indian airline based in Mumbai, Maharashtra Market leader in the domestic sector. Operates over 400 flights daily to 67 destinations worldwide. Main hub is Chhatrapati Shivaji International Airport, with secondary hubs at Delhi, Chennai,Ahmedabad, Bengaluru, Pune and Kolkata.

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Seamless service helping in facilitating Creating value for its shareholders and CRM
the economy The aim is to provide a flawless service to the customer, external and internal. The employees must know their customers. Abridging the gap across departments and across destinations as one strong chain.

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The loyalty program of Jet Airways--- Jet 5 Membership tiers Privilege

Elite tiers--platinum, gold, silver--specially created for most frequent flyers. ii. blue plus and blue The Dynamic Tier Review (DTR) System
i.

DTR evaluates a member's tier based on Tier Points and Tier JPMiles.

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The loyalty program of Jet Airways--- Jet Privilege

Tier Points / Tier JPMiles /Tier Upgrade 12-month Track 6-month Fast Track Fast

Upgrade

Upgrade Blue to Blue Plus 5/ 7500 Not Applicable Blue Plus to Silver 15/ 22500 20/ 30000 Silver to Gold 30/ 45000 40/

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The loyalty program of Jet Airways--- Jet Facility: Privilege

Tele check-in Web check-in Kiosk check-in Additional baggage allowance Priority tagging Lounge access Guaranteed reservations upto 24 hrs 66

The loyalty program of Southwest Airlines --Rapid earn points With SWA travelersRewardsnot miles. Program

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Comparison of flat loyalty programby TESCO and tier system ofby Tesco--flat one. JET AIRWAYS Loyalty program
This program is a way of learning about how consumers shop and what they want from their retailer Not just changing the one-to-one communication with the customer but changing the physical retail offer. It is directed at costs and benefits of an offering and not at the brand itself.

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Comparison of flat loyalty programby TESCO and tier system offers 5 membership of JET AIRWAYS Jet Privilege
tiers.

Benefit of JET PRIVILEGE :

concentrates on a companys most valuable customers, may create more value at a lower overall program cost It is a way to shift a customer into a partner

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Comparison of flat loyalty programby TESCO and tier system of JET statusAIRWAYS Labeling the tiers in
signaling names (e.g., silver, gold, platinum) makes consumers more sensitive to program hierarchy.

Basic benefits: Shift - Acquire new customers Lift - Increase the spending of existing customers Retention - Improve the natural churn 1010

Comparison of 3 tier system and 5 tier system

How big of a gap exists in the benefits offered to the different tiers does not matter much to consumers. Consumers feel good when they are in elite group consumers feel more special Adding a subordinate elite tier enhances their perceptions of status Inclusion of two more tires will help1111

Aggregate loyalty offering the right solution for Indian market and Indian markets are huge

diverse,

It is quite challenging to understand each customer individually. Indian customers can be broadly classified into two categories averse to change and is less experimental in nature Choosy and no emotional bond
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1.

2.

Aggregate loyalty offering the right solution for Indian market to spend Encourage the customer

where we want them to spend.

complimentary and non-competing partners who can add value to the customer experience are chosen to participate in the program. Identify potential customer Reduce overall acquisition cost Target is to create, to keep and to
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THANK YOU
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