Table of Contents

1. Introduction 1.1 Background current phenomenon of environmental sustainability 1.2 Problem 1.3 Motivation 1.4 Research question 1.5 Overview of the study

2. Theoretical framework 2.1 The concept of green marketing 2.1.1 New international green marketing rules 2.1.2 Previous research in international green marketing 2.1.3 Reasons to adopt international green marketing -Opportunity -Social responsibility -Government Pressure -Competitive Pressure 2.1.4 Ways to become green 2.1.5 International Green marketing mix -Product (New product Recycle Labels Extended product life) -Production -Price -Promotion -People -Place

NOTE: All the theoretical part of my work must be based on several books and theories. Maybe I have to base my work in a specific framework. I havent identified anything yet, but if you find or know something let me know. I do not want a deep analysis on the theory, but a briefly, quality and detailed analysis about the green marketing. Because I need words for the comparison on the firms later in the work.

2.2 Automotive industry 2.2.1 Automotive industry attractiveness -Porters 5 forces model 2.2.2 Automotive industry faces environmental issues 2.2.3 Automotive industry adopting international green marketing strategies 2.2.4 History of chosen firms (Ford BMW Toyota)

3. Research Methodology 3.1 Research strategy 3.1.1 Chosen car industries (Ford BMW Toyota) 3.1.2 Chosen market (UK) NOTE: the subtopics 3.1.1 and 3.1.2 will be based on PEST analysis

3.2 Research Design 3.2.1 Primary Research 3.2.1.1 Qualitative Research 3.2.1.1.1 Descriptive Research - Information collection - Procedure 3.2.2 Secondary Research Data collection 3.2.2.1 Desktop research 3.2.2.1.1 Firms Web sites - Firms press releases - Annual Reports - Marketing Reports 3.2.2.1.2 Firms online Reports - Previous studies - Journals contents - Statistics

3.3 Research Approach 3.3.1 Interpretive Approach 3.3.1 Comparative Approach - Case study 4. Analysis of results (is the core work of my dissertation and most of the words)

4.1 First impressions 4.2 International Green marketing strategy applied by the firms - Analysis of the Green production (a comparison analysis which I have to be very critical) NOTE: I want to identify in a depth analysis how much green are these firms in the case of the production and then to compare them (for example: BMW has reduced the use of the water in the stage of the production of its cars. On the other hand, Toyota has improved the catalyst of its cars for producing less emissions and created the hybrid car Prius ) 4.3 International Green marketing communication applied by the firms - Analysis of the Green communication NOTE: How the chosen firms have applied the green character and how they have communicated it. 4.4 Conclusion of the analysis 5. Limitations 6. Conclusion 6.1 Discussion 6.2 Further Research 7. Bibliography 8. Appendices