Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Labs

Course No JRN882

Cours Title MASS MEDIA AND SOCIETY

Course Planner 13759 :: Kim Arora

Lectures Tutorial Practical Credits 3 0 0 3

Text Book:

1 Mass Communication in India Kewal J Kumar

Other Specific Book:

2 Handbook of journalism Vir Bala Aggarwal & V S Aggarwal 3 History of Press, Press Laws And Communication B.N.Ahuja

Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 4 Mass Media and Society Sage Publication 5 New Media and Society Lawerence Erlbaum Associates 6 NBA RULES & Regulation 7 Mass Communication and Society Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 8 www.expressindia.com/latest-news/seminar-oncitizenjournalism 9 www.hubpages.com/hub/mass-media-influence-on-society 10 http://richarddennison.wordpress.com/new-bt-socialmediacase- study-120908/bt-web-20-adoption-case-study/ 11 http://www.eastafricachildren.org/index.php? option=com_docman&task=cat_view&gid=32&Itemid=28 Salient Features Details about citizen journalism , its criticism , challenges faced Positive and negative impact of mass media on the society Case study on positive impact of media on society How media had negative effect on children in Africa

12 http://www.osce.org/publications/rfm/2008/04/30697_1117_en Need for self regulation in media and its codes .pdf 1 Approved for Autumn Session 2011-12

13 www.merinews.com/catFull.jsp?articleID=123650 14 en.wikipedia.org/wiki/Trial_by_media

Will provide details whether is it right to have media Will provide details what is media trial and its history

15 http://www.stateofthemedia.org/2007/narrative_overview_intro Details about recent trends in all types of media .asp?media=1 16 www.answers.com/topic/media-advocacy 17 en.wikipedia.org/wiki/Tabloid Journalism 18 http://en.wikipedia.org/wiki/Media_accountability 19 miha.ef.unilj.si/_dokumenti3plus2/192803/Garvin_and_Roberto_PPt.pdf 20 www.newscript.com/rip.html 21 en.wikipedia.org/wiki/Sting_operation 22 en.wikipedia.org/wiki/Pack_journalism 23 en.wikipedia.org/wiki/Chequebook_journalism 24 en.wikipedia.org/wiki/Tabloid_journalism 25 en.wikipedia.org/wiki/Junk_food_news Gives details about why media advocacy is important Base Information about tabloid journalism helps to know what media accountability is helps to know the persuassion campaign of media and bringing the change in the society unethical practices -RIP & Read helps in understanding the details of sting operation and its impact helps in understanding the details of pack journalism helps in understanding the details of unethical practices of chequebook journalism helps in understanding the details of unethical practices of tabloid journalism helps in understanding the details of unethical practices of junk food news

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned

Part 1
Week 1 Lecture 1 Mass Media Definition & Concept ->Reference :1,Ch-1 Images/Clipping Pg-5 ->Reference :2,ch-1 pg 3-10 ->Reference :1,Ch-1 Images Pg-7-9 ->Reference :2,ch-1 pg 3-10 ->Reference :1,Ch-1 Images Pg-91-100 ->Reference :2,ch-2 pg 91-112 Approved for Autumn Session 2011-12

Lecture 2

Nature & Scope of Mass Media

Lecture 3

History Of Print Journalism - News Paper & Magazines

Week 2

Lecture 4

History Of Electronic Media - Radio and TV

->Reference :1,Pg- 202 Clippings -216 ->Reference :2,ch-2 pg 179-182

Lecture 5

Press Laws - Prasar Bharti Act, Various Committees ->Reference :1,Pg- 5260 ->Reference :2,ch-2 pg 179-182 ->Reference :3,ch-2 Cable TV & Cinematography Act, Working Journalist ->Reference :1,Pg- 52Act 60 ->Reference :2,ch-2 pg 179-182 ->Reference :3,ch-3 Defamation & Contempt of Court Act, Official Secret ->Reference :1,Pg- 62Act 65 ->Reference :2,ch-2 pg 179-182 ->Reference :3,ch-3 Media Organization - PCI ->Reference :1,Pg- 65- Images/ Clipping 68 ->Reference :2,sectionvi ->Reference :12 ->Reference :13 Images/ Clipping

Lecture 6

Week 3

Lecture 7

Lecture 8

Lecture 9 Week 4 Lecture 10

Media Organization - NBA Media Theories - Hypodermic Bullet Theory,

->Reference :1,Pg 15- Images/ Clipping 21 ->Reference :2,ch-1 pg 3-81

Part 2
Week 4 Lecture 11 Personal influence Theory ->Reference :1,Pg 15- Images/ Clipping 21 ->Reference :2,ch-1 pg 3-81 ->Reference :1,Ch-1 Images/ Clipping Pg-91-100 ->Reference :2,ch-1 pg 3-81 ->Reference :1,Ch-1 Images/ Clipping Pg-91-100 ->Reference :2,ch-1 pg 3-81 Approved for Autumn Session 2011-12

Lecture 12

Two Step & Multi Step Theory, Cultivation Theory

Week 5

Lecture 13

Agenda Setting Theory & The Present Scenario

Week 5

Lecture 14

Use & Gratification Theory

->Reference :1,Ch-1 Images/ Clipping Pg-91-100 ->Reference :2,ch-1 pg 3-81 ->Reference :15 ->Reference :15 ->Reference :20 ->Reference :24 ->Reference :25 ->Reference :21 ->Reference :22 ->Reference :23 Images/ Clipping/ Videos Images Images/ Clipping/ Videos Audio sound

Lecture 15 Week 6 Lecture 16 Lecture 17 Lecture 18 Week 7 Lecture 19 Lecture 20 Lecture 21

Recent Trends in Print Media - Tabloid Journalism Recent Trends In Electronics Media Unethical Practices RIP & READ Unethical Practices Tabloid & Junk food News Unethical Practices Sting Operations Unethical Practices Paid & Checkbook Journalism Unethical Practices Pack Journalism

MID-TERM Part 3
Week 8 Lecture 22 Lecture 23 Lecture 24 Week 9 Lecture 25 Lecture 26 Lecture 27 Week 10 Lecture 28 Concept & Scope of Citizen Journalism Relevance & Criticism of Citizen Journalism Media Effect : Concept, Positive & Negative effects Case Study : Positive & Negative effects of Media Violence in Print & Electronic Media : coverage Positive & Negative Portrayal of Women in media Positive and Negative Effect of Media Content on Children ->Reference :9 ->Reference :10 ->Reference :9 ->Reference :10 ->Reference :13 ->Reference :15 ->Reference :9 ->Reference :10 ->Reference :9 ->Reference :10 ->Reference :8 Images/ Clipping/ Videos Images/ Clipping/ Videos Images/ Clipping/ Videos Images/ Clipping/ Videos Images/ Clipping/ Videos

Part 4
Week 10 Lecture 29 Lecture 30 Week 11 4 Lecture 31 Yellow Journalism : Meaning & Concept Yellow Journalism : Practices & Recent trends in India Need for self regulation in media ->Reference :12 Approved for Autumn Session 2011-12 ->Reference :1,section- Images/ Clipping/ ii 54-64 Videos Images/ Clipping/ Videos

Week 11

Lecture 32 Lecture 33

Social Responsibility of Press : Media Advocacy Media Activism Persuasion Campaign Accountability of Press Media Trial : Various Case Studies

->Reference :16 ->Reference :13 ->Reference :19 ->Reference :18 ->Reference :14 Images/ Clipping/ Videos Images/ Clipping/ Videos

Week 12

Lecture 34 Lecture 35 Lecture 36

Spill Over
Week 13 Lecture 37 Lecture 38 Discussion & More Case Studies related with positive effects of media on society Discussion & more case studies related with negative effects of media on society ->Reference :13 ->Reference :22 ->Reference :15

Details of homework and case studies

Homework No. Objective Topic of the Homework Nature of homework (group/individuals/field work Evaluation Mode Allottment / submission Week 4/5

TEST 1

to evaluate the basic understanding of the student during lectures

Concept. Definitions, nature, scope of mass media. Individual press laws: before and after independence, media organizationPCI,NBA Media theories and its relevance in current media scenariohypodermic bullet theory,psychological indifference theory, two step and multi step flow theory, cultivation, uses and gratification, agenda setting theory, Citizen journalism and its criticism Individual Media effects- Portrayal of violence, women, children in media (in context of soap operas, reality shows, advertisements, news), Yellow journalism: meaning, concept and its practice in India. Unethical practices- paid news, pack journalism, sting operaions, Individual checkbook journalism, mean world syndrome, junk food news, tabloid journalism, R.I.P and READ9. Media advocacy, activism, persuasion campaign Media trial- various case studies Media effects- Portrayal of violence, women, children in media (in context of soap operas, reality shows, advertisements, news),

5 short answers 2 marks each

TEST 2

to evaluate the basic understanding of the student during lectures to evaluate the basic understanding of the student during lectures

5 short answers 2 marks each

9 / 10

TEST 3

5 short answers 2 marks each

11 / 12

Approved for Autumn Session 2011-12

Scheme for CA:out of 100*

Component TEST Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

Approved for Autumn Session 2011-12