CONTENTS

Chapter No. Chapter 1 Title Introduction of the Project 1.1 Introduction 1.2 About the project 1.3 Objective of the Study 1.4 Scope & Limitations of the study Research Methodology Review of Literature Analysis &Interpretation Of Data Findings & Suggestions Conclusion Bibliography Appendix Page No
1 2 3 14 15 16 20 28 45 50 52 53

Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6

LIST OF TABLES

4.14

Customer behaviour on Changing of product Customer reaction on offer Age Distribution of the Customers opinion about Respondents cinthol soap Gender Distribution of the Respondents Occupation of the Respondents Income of the respondents Usage of the soap Customer requirements Customer consumption Features in cinthol soap Liked by customers Period of consuming cinthol soap Preference on using cinthol soap Analysing cinthol soap as a face wash Type of cinthol soap used by customer Comparison of cinthol soap with other brands

42

TABLE NO 4.15
4.164.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13

TITLE

43

PAGE NO

29 44 30 31 32 33 34 35 36 37 38 39 40 41

CHAPTER - 1 INTRODUCTION

INTRODUCTION
5

The early 1900s was a heady time. A single man had sparked the desire of Indians to be free from colonial rule. Sentiments and tempers ran in tandem. Religious fervour was at its peak. Ardeshir Godrej, a lawyer by profession and a man steeped in principles and ideology, made a telling contribution. He created India's first toilet soap made from indigenously available vegetable oils instead of imported animal fats. This move won the support of the leaders of the Indian Independence Movement. Socially, too, a vegetable oil based soap made more sense since it factored in religious sentiments. The mantle passed on to his nephew, Dr. Burjor Godrej, who was himself a qualified mechanical engineer, with a prestigious doctorate in technical chemistry. At that time scientists were frustrated by the fact that while germ-killing ingredients were effective in antiseptics they were unsuitable for use in soaps. The discovery of Hexachlorophene changed all that. The chemical proved to be stable when used in the manufacture of soaps. This led to the birth and launch of Cinthol Deodorant & Complexion soap on Independence Day of 1952. Enriched with a unique fougere perfume the reception that the soap received was truly phenomenal. Over the first three decades of its existence, the brand took the platform of protection from body odour. But the markets were gradually changing. In 1986, in an attempt to modernise the image, 'New Cinthol' soap was launched with a new-look packaging, shape and advertising, using celebrities like Vinod Khanna and Imran Khan. The communication campaigns developed strong, confident and active

associations with Cinthol- attributes that went on to become an essential part of the brand imagery. In 1989, in an attempt to capture a share of the lime soap market, Cinthol Lime was launched. The attempt to capture a segment of this developing market was a resounding success: it grabbed 8% market share in six months. In 1992, Cinthol Cologne was launched to extend the brand franchise into a modern and new fragrance. By 1993, Godrej realised that it had to re-jig the brands to keep pace with the changing environment. The three variants that had been launched post 1986 were brought under the Cinthol International umbrella Cinthol International Spice,Cinthol International Lime and Cinthol International Cologne. A complete positioning overhaul was undertaken between 1993 and 1995. Shah Rukh Khan became the brand's new icon. His panache matched the brand's new platform: revitalising and re-energising. With the launch of Cinthol Fresh in 1995, the brand was extended into the popular segment as the first popular segment lime soap. It was a runaway success. It was redefined as a family soap with the famous 'Tan taaza, man taaza' campaign in 2000. 2004 saw the launch of the new variant Cinthol Deo Soap, with the baseline Get Ready Get Close to communicate its positioning. It addresses the need for effective body odour removal through the unique proposition of deodorant in a soap.

Product
Today in the market, Cinthol has three distinct variants, borne out of market needs and consumer studies. Cinthol Deodorant & Complexion soap continues to operate in the 'healthy skin' category. The soap offers numerous 'do-good' benefits such as total and complete skin protection. Cinthol Lime Fresh is a strong player in the 'freshness' category. The lime extract provides deep cleansing properties and the excellent longlasting lime fragrance keeps one feeling fresh. Cinthol Deo Soap is the latest offering from the Godrej stables. This new soap-on-the-block is aimed at satisfying a latent problem: hesitation to get close because of body odour. It has a unique long lasting deo formula that prevents body odour all day long. It comes in two exciting fragrances: Cologne and Spice that keep the user feeling fresh all day. Each of these sub-brands has helped extend the durability and youthfulness of the mother brand.

Recent Developments
Leveraging Cinthol's brand equity, Godrej Consumer Products Ltd. has forayed into other categories including Talcum Powders (Cinthol International Deodorant Talc and Cinthol Freshness Talc) and Deo Spray (Cinthol International Perfumed Deodorant). Also, in keeping with its tradition of providing modern, convenience products to discerning consumers, the company has launched Cinthol Hand Sanitizers. Sanitizers fulfil the needs of health conscious consumers on the move. Available in sandal, lime, spice and cologne variants, they ensure germfree hands, without having to use soap, water or towel. The product was launched in August 2000 in West Asia. In 2003, the sanitizers were exported to the Far East, when the SARS outbreak increased consumer concerns about hygiene.

Promotion
Cinthol has been closely identified with innovation, which reflects in its promotions was the first soap to come up with the consumer offer: Buy 3 Get 1 Free. Cinthol advertising has always had a strong impact, with all the elements being carefully chosen to reflect aspects intrinsic to the brand. No wonder then, the commercials featuring Vinod Khanna, Imran Khan etc. during the 1980s and early 1990s are vividly recalled even today.

In his heydays, Imran Khan's star power was unquestionable. The charisma of the young, handsome Pathan the heartthrob of a million girls splashing water and using Cinthol International soap quickly rubbed off on the brand. The energy and confidence that the film exuded were closely connected to the properties of the soap. Through the clutter, Cinthol rose in the desirability index. The Vinod Khanna film was shot when the actor was at his peak. The commercial showing the star riding a horse on the beach exuding vigour and confidence with the waves of the sea in the background depicted an innate, natural freshness. Vinod Khanna and Cinthol proved to be a perfect match. Even today, years after the commercials have been withdrawn, they continue to be recalled. The latest advertising campaigns continue to build on the Cinthol legacy. The Montage film for Cinthol Deodorant & Complexion soap targets audiences in the priority markets of South India. This is one soap that has appealed to different age groups of both sexes. The current advertising reinforces this bond and the fact that Cinthol has provided skin protection over the years. The 'Taazgi ka tarana' commercial for Cinthol Lime Fresh is based on the key insight that a bath is more than just a cleansing process. It is the time when they rejuvenate themselves. The ad promotes the latest baseline of the brand Get Ready depicting the transformation of a woman in her bath.

10

The Cinthol Deo Soap commercial has the protagonist joining his friends for a game of tug of war after work. He has no hesitation in getting close to them even at the end of a working day. This is because his Cinthol Deo Soap keeps body odour at bay all day long, leaving him confident and smelling great.

Brand Values
Ever since its launch in 1952, Cinthol has been the perfect embodiment of the expression 'confidence personified'. All the campaigns for different variants have captured the subtle changes in the brand values without straying away from the brand essence: Confidence and Freshness. These core values have a strong appeal and relevance to both sexes. Hence over the last couple of years, Cinthol has been repositioned on a unisex platform to target both men and women. It has always closely monitored consumer behaviour, changing attitudes and has tweaked the positioning to suit these emerging needs. All of this has resulted in a brand that has not aged but grown into an active, vibrant and energetic personality. After 52 years, Cinthol, remarkably still evokes a very high degree of trust and respect.

11

Cinthol- the super brand

Cinthol, the flagship brand of Godrej Consumer Products Ltd., is now recognised as a Superbrand by the Superbrands Council, U.K. The criteria for winning this prestigious award were: Perceived brand image Brand mind share Consumer goodwill Consumer loyalty Trust and emotional bonding with the brand Cinthol, with its rich heritage of more than five decades, has been extremely successful in creating a niche in the consumers mind. Superbrands India had identified 101 Indian brands from 700 entries across 98 sectors for inclusion in the first ever "Indian Consumer Superbrands 2004". Today, despite the presence of global corporations, the Cinthol brand has carved out a consumer base of more than 17 million users. The soap market in India is determined to be of the order of Rs. 41.75 billion and Cinthol commands a turnover of Rs 1.05 billion with a market share of 2.5% by value. When needs change, brands need to change as well, to remain contemporary and desirable. Cinthol has kept pace with evolving markets. It has reinvented and rejigged its portfolio without compromising on its core values.

12

Today in the market, Cinthol has three distinct variants, borne out of market needs and consumer studies. Cinthol Deodorant & Complexion soap continues to operate in the 'healthy skin' category. The soap offers numerous 'do-good' benefits such as total and complete skin protection. Cinthol Fresh is a strong player in the 'freshness' category. The lime extract provides deep cleansing properties and the excellent long-lasting lime fragrance keeps one feeling fresh. Cinthol Deo Soap is the latest offering from the Godrej stables. This new soap-on-the-block is aimed at satisfying a latent problem: hesitation to get close because of body odour. It has a unique long lasting deo formula that prevents body odour all day long. It comes in four exciting fragrances: 1. Deo Cologne, 2. Deo Sport 3. Deo Classic 4. Fresh Each of these sub-brands has helped extend the durability and youthfulness of the mother brand.

13

OBJECTIVE

To study the attitude and perception of cinthol soap users.

To examine the customers level of satisfaction towards cinthol

soap.

14

SCOPE & LIMITATIONS

SCOPE:
The present study is focused on studying the customers attitude and the level of satisfaction towards cinthol soap.

LIMITATIONS:
The present study suffers from respondent bias. The present study is limited to study only the customers preference of cinthol soap due to brand switching and soap noodles ( high inflation & fluctuating inflation rates). The sampling method used for the present study was convenience sampling method, therefore generaliabilty is hindered.
15

 The data collected through the questionnaire were self reported and therefore, subject to the limitations of that process.

CHAPTER - 2 RESEARCH

16

METHODOLOGY

RESEARCH METHODOLOGY
RESEARCH DESIGN:
A research design is purely and simply the frame work or plan for Study that guides the collections and analysis of the data. The research design adopted for the present study is EXPLORATORY RESEARCH DESIGN The exploratory study is particularly helpful in breaking broad and vague problem into smaller, more precise subproblem statements, hopefully in the form of specific hypothesis.
17

SAMPLING:
Sampling can be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made

SAMPLE SIZE:
Sample size refers to the few items taken from the population. The items selected by the researchers are called as Sample Size. The sample size for the present study is 100 respondents.

TARGET SAMPLE:
The Target sample for the study includes students and working professionals.

SAMPLING METHOD CONVENIENCE SAMPLING:

When the population elements are selected for inclusion in the sample based on the ease of access, it can be called CONVENIENCE-SAMPLING METHOD. Sampling method for the present study adopted is convenience-sampling method.

SOURCES OF DATA:
18

 PRIMARY DATA SECONDARY DATA

PRIMARY DATA:
Primary data are those data, which are collected a fresh and for the first time, and thus happen to be original. Primary data foe the present study was collected by preparing a well-structured questionnaire. Questionnaires were distributed to the customers and responses were received from the customers. Questionnaire is the term that refers to self-administered process whereby the respondents himself or herself reads the questions and record his or her answers without the assistance of an interviewer.

SECONDARY DATA:
Secondary data are those data, which are collected by someone and which have already been passed through the statistical process. Secondary data for this study were collected from websites, Newspapers and from Textbooks, Magazines.

19

CHAPTER - 3

20

REVIEW OF LITERATURE

REVIEW OF LITERATURE:
Advertisers must recognize that an industrial or business buyer is not necessarily a rational buyer. Emotional appeals are equally important that is, make the buyer feel good about buying the product. These emotional aspects of industrial advertising should not ignored, even though rational motives will usually dominates the industrial buying process

21

New products, special sale, colour brouchures, new packaging styles etc, may cause the consumer to give attention to stimuli in an immediate sense" Learning is the name given to changes in an individuals behaviour arising from experienced. "A Non rational buyer does not plan his buying it is equally logical to assume that this buying the product and specially a specific brand that is either appealing or available. "Money, Variety, Acquisitiveness, Rivalry, Color, Adornment, Cleanliness, Compainship, Collecting, Amusement, Sensual Gratification, Construction, Aggradisment. Mental culture, affection, social Achievements, Ambitions, inhabitness. Reverence, Romance, Aesthetic tastes, sex, limitations;, Curiousity, self preservation, Sympathy, Gratitude, patriotism and so on Various models have been built but basically consumer behaviour can be explained by two approaches: on approach proposed by behaviorists who view behaviour as a response to a given stimulus. Their basic concern is to know how organisms respond to stimuli without being concerned with why they respond in a particular way. At the other end of spectrum is the Cognitive approach Which assumes the buyer to be legally, intelligent, rational and utility oriented. This explains lie 'why' and 'how' of the purchasing process, the theories of buyer

22

behaviour have been classified in to two brand categories: (I) Rational of substantive (ii). Emotional or non substantive" "At any given time a person may be face4d with a number of motives, but that he probably cannot act all of them at the same time. Therefore, each person has a hierarchy of motives, with the motives arranged in ascending order according to their importance. The most urgent motive is acted upon first. Motives representing wants and desires, lower in hierarchy, remain unsatisfied at least temporarily." "A buyer is emotional created, that is the buyer buys on impulse he does not have enough information about the products and does not make any efforts towards economic evaluation of the products usefulness, some of the basic foundations of impulsive buying behaviour." "The behavior that consumers display in search for, purchasing. Using and evaluating products, services and ideas which they expect will satisfy their needs " "A belief is a descriptive thought that a person holds about something. The belief may be based upon knowledge, opinion or faith , Attitudes are relatively enduring organisation of feeling, beliefs and behaviour tendencies towards other person, group, ideas or object". Of the dozen of categories of human action working, sleeping, chatting, breathing, buying and so forth the one of primary importance to the marketer is buying
23

Buyer behaviour is all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, and tell of other people about products and services.". "Many students have concentrated on finding the common factors that more or less determine the buying pattern of consumers." "The characteristic of the buyer himself there are other external elements that exert some degree of influence on the buyer". "The system of individual attitudes behaviour and values that an individual exhibits and that set him a part from others".

Customer Satisfaction - Definition:

Customer satisfaction is a term used to describe a scenario when an exchange meets the needs and expectations of a user. It captures the provision of goods or services that fulfill the customer's expectations in terms of quality and service in relation to the price paid. Customer satisfaction, as a business term, can also be used to measure how the supply of products or services surpasses customer expectations.

24

Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business. The need to satisfy customer for success in any commercial enterprises is very obvious. The income of all commercial enterprises is derived from the payments received for the products and services to its external customers. Customers are the sole reason for the existence of commercial establishments. Since sales are the most important goal of any commercial enterprise, it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics like: a. Quality b. Fair prices c. Good customer handling skills d. Efficient delivery e. Serious consideration of consumer complaints. Satisfaction is the feeling of pleasure or disappointment attained from comparing a products perceived performance (outcome) in relation to his or her expectations. If the performance falls short of expectations,
25

the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted. The three important areas in order to satisfy home buyers and watch customer satisfaction ratings go up: deliver homes 100% complete at closing, close on time, and provide responsive warranty service. NAHB Research Center surveys* indicate that if consistently follow all three rules, the company will have loyal customers for life. Miss one, and overall customer satisfaction levels plummet. When customers sign the contract, they are 100% satisfied that they are buying the best home for the money or they would have bought elsewhere. From this point forward, maintaining 100% levels of customer satisfaction depends entirely on how well you deliver. Deliver the Home 100% Complete. Nothing says "quality control" to home buyers like a final inspection with no punch-list items. Customers expecting a sizable list are truly impressed. They feel their builder has acted in their best interest to protect them. They enter the warranty period confident that there will be little or no problems to fix. Kennedy Community Development, 1997 National Housing Quality Award winner, performs a 600-point inspection one week before closing. All items, without exception, must be fixed prior to the

26

customer's final inspection. Kennedys satisfaction ratings are consistently in the high 90% range. Deliver on Time Delaying a closing date can be a crisis for your home buyer. Sales contracts that give you rights to deliver anytime within a year are meaningless at ensuring Customer satisfaction. If the buyer believes you are responsible, imagine what kind of referrals they are giving. T. W. Lewis builds in the Phoenix area where scarcity of trade contractors can upset closing dates. When customers sign a sales contract, they are given a range of expected closing dates. Six weeks before closing, after construction progresses through several of the scarce trades, a firm closing date is set. Using this method, customers are prepared to remain flexible so that a crisis is avoided.

Responsive Warranty Service Customers make most home buyer referrals during their warranty period. Therefore, it is extremely important to maintain, or even improve, customer satisfaction levels during this time. When callbacks occur, remedy the situation promptly to show you accept responsibility thereby maintaining customers confidence. Each callback is a customer satisfaction "moment of truth" that has lasting effects.
27

CHAPTER - 4 ANALYSIS &

28

INTERPRETATION OF DATA

Data Analysis
1.Age- % analysis GROUP
15-25 25-35 >35

NO.OF RESPONDENTS IN
35 40 25

INFERENCE:
29

From the above table it is inferred that 35% respondents are of age between 15-25 and 40% respondents are of age between 25-35 and only 25% of the respondents are age >35.

AGE

25% 35% 15-25 25-35 >35

40% 2.Gender -% Analysis

GENDER
Male Female

NO.OF RESPONDENTS In %
65 35

INFERENCE:
From the above table it is inferred that 65% of respondents are male and 35% of respondents are female.

30

GENDER

35% Male Female 65%

3. Occupation - % Analysis GROUP

Self employed Student Employed Others

NO.OF RESPONDENTS in %
15 50 30 5

31

INFERENCE:
From the above it is inferred that 50% respondents are Students and 15% and 30% respondents are self employed and employed respectively.
OCCUPATION

5%

15%

30%

Self em

Studen

Emplo

Others

50%

4. Income of the Respondents % Analysis :

GROUP
< 5000 5000-10000 > 10000

NO OF RESPONDENTS IN %
23 56 21

INFERENCE:

32

From the above table it is inferred that 23% of the respondents are < 5000 and 56% of the respondents are 5000-10000 and 21% of the respondents are > 10000.

INCOME

21%

23%

< 5000 5000-10000 > 10000

56%

5. Customer use the cinthol soap GROUP RESPONDENTS in %

yes no 75 25

NO.OF

INFERENCE:
From the above table it is inferred that 75% of respondents use and 25% of respondents does not use the product.
33

USE OF SOAPS

25%

yes no

75%

6. Number of soaps where customer require for a month GROUP RESPONDENTS in %

1-2 2-3 >3 36 57 7

NO.OF

INFERENCE:
From the above table it is inferred that 36% of respondents buy 1-2 and 57% of respondents buy 2-3 and only 7% of respondents buy >3 soaps.

34

PURCHASE OF SOAP

7%

36% 1-2 2-3 >3

57%

7. Kind of bath soap where customer consume it. GROUP

Foamy Thick lather Transparent Coloured Medical

NO OF RESPONDENTS IN %
10 14 2 29 45

INFERENCE:
From the above table it is inferred that 10% respondents use foamy and 14% of respondents use thick lather and 2% respondents use transparent and 29% of respondents use coloured and 45% respondents use medical soap.

35

KIND OF BATH SOAP USE

10%

14% 45% 2%

Foam

Thick l

Transp

Colou

Medic

29%

8. Identifying the special feature where customer like in cinthol soap GROUP
Perfume Colour Lather Long lasting Suits for skin

NO OF RESPONDENTS IN %
3 2 10 29 56

INFERENCE :
From the above table it is inferred that 3% of respondents like perfume and 2% of respondents like colour and 10% of respondents like lather and 29% of respondents like long lasting and 56% of respondents like because it suits for skin.

36

FEATURES
3% 2% 10%

Perfum

Colou 56% Long Suits

Lathe 29%

9. Analyse the period of consuming the cinthol soap GROUP

< 1 year 1 year 5 years > 5 years

NO OF RESPONDENTS IN %
25 55 20

INFERENCE:
From the above table it is inferred that 25% of respondents are consuming < 1year and 55% of respondents are consuming 1year5years and 20% of respondents are consuming >5years.

37

CONSUMING THE PRODUCT

20%

25%

< 1 year 1 year

> 5 year

55%

10. Customer preference on usage of cinthol soap GROUP

Company image Advertisement Past experience Good quality Others

NO OF RESPONDENTS IN %
20 13 9 45 23

INFERENCE:
From the table it is inferred that 20% of the respondents are company image and 13% of the respondents are advertisement and 9% of the respondents are past experience and 45% of the respondents are good quality and 23% of the respondents are others.

38

PREFERENCE OF CINTHOL SOAP

21%

18%

Company image 12% Advertisement Past experience Good quality Others 8%

11. Is Cinthol soap is good for face wash.

41%

GROUP
Yes No

NO OF RESPONDENTS IN %
83 17

INFERENCE:
From the above table it is inferred that 83% of the respondents are accepting as a good face wash and 17% of the respondents are not accepting.

39

FACE WASH

17%

Yes No

83%

12. Analyse type of cinthol soap which customer use GROUP

Cinthol deodarant&complexion Cinthol lime fresh Cinthol deo

NO OF RESPONDENTS IN %
67 23 10

INFERENCE:
From the above it is inferred that 67% of the respondents are cinthol deodarant &complexion and 23% of the respondents are cinthol lime fresh and 10% are of the respondents are cinthol deo.

40

TYPE OF CINTHOL SOAP

10%

23%

Cinthol deodarant&complexio Cinthol lime fresh Cinthol deo 67%

13. Comparison of cinthol soap with other brands GROUP

Quality Quantity Price

NO OF RESPONDENTS IN %
43 28 29

INFERENCE:
From the above table it is inferred that 43% of the respondents are quality and 28% of the respondents are quantity and 29% of the respondents are price of the brand.

41

DIFFERENCE OF BRANDS

29% 43%

Quality Price

Quantit

28%

14. Analyse the customers behaviour on changing from one brand of soap to another GROUP
Yes No

NO OF RESPONDENTS IN %
92 8

INFERENCE:
From the above table it is inferred that 92 % of the respondents will change and 8% of the respondents will not change the brands.

42

CHANGE OF BRANDS

8%

Ye

No

92%

15.

If company provides offer, customers reaction on this Product GROUP

Yes No

NO OF RESPONDENTS IN %
87 13

INFERENCE:
From the above table it is inferred that 87% of the respondents will consume and 13% of the respondents will not consume the product.

43

CUSTOMERS REACTION ON GIVING OFFERS

13%

Ye

No

87%

16. customers opinion about cinthol soap GROUP

Excellent Very good Good Poor

NO OF RESPONDENTS IN %
57 25 15 3

INFERENCE:
From the above table it is inferred that 57% of the respondents are excellent and 25% of the respondents are very good and 15% of the respondents are good and 3% of the respondents are poor.

44

OPINION OF THE CUSTOMERS

3% 15%

Excellen Good Poor

Very goo 57% 25%

45

CHAPTER - 5 FINDINGS & SUGGESTIONS

46

FINDINGS
From the above table it is inferred that 35% respondents

are of age between 15-25 and 40% respondents are of age between 25-35 and only 25% of the respondents are age >35. From the above table it is inferred that 65% of respondents are male and 35% of respondents are female. From the above it is inferred that 50% respondents are Students and 15% and 30% respondents are self employed and employed respectively.
From the above table it is inferred that 23% of the

respondents are < 5000 and 56% of the respondents are 5000-10000 and 21% of the respondents are > 10000.
From the above table it is inferred that 75% of respondents

use and 25% of respondents does not use the product.

From the above table it is inferred that 36% of respondents

buy 1-2 and 57% of respondents buy 2-3 and only 7% of respondents buy >3 soaps.

47

 From the above table it is inferred that 10% respondents

use foamy and 14% of respondents use thick lather and 2% respondents use transparent and 29% of respondents use coloured and 45% respondents use medical soap.
From the above table it is inferred that 3% of respondents

like perfume and 2% of respondents like colour and 10% of respondents like lather and 29% of respondents like long lasting and 56% of respondents like because it suits for skin. From the above table it is inferred that 25% of respondents are consuming < 1year and 55% of respondents are consuming 1year-5years and 20% of respondents are consuming >5years.
From the table it is inferred that 20% of the respondents

are company image and 13% of the respondents are advertisement and 9% of the respondents are past experience and 45% of the respondents are good quality and 23% of the respondents are others.
From the above table it is inferred that 83% of the

respondents are accepting as a good face wash and 17% of the respondents are not accepting.

48

 From the above it is inferred that 67% of the respondents

are cinthol deodarant &complexion and 23% of the respondents are cinthol lime fresh and 10% are of the respondents are cinthol deo. From the above table it is inferred that 43% of the respondents are quality and 28% of the respondents are quantity and 29% of the respondents are price of the brand.
From the above table it is inferred that 92 % of the

respondents will change and 8% of the respondents will not change the brands. From the above table it is inferred that 87% of the respondents will consume and 13% of the respondents will not consume the product.
From the above table it is inferred that 57% of the

respondents are excellent and 25% of the respondents are very good and 15% of the respondents are good and 3% of the respondents are poor.

49

SUGGESTIONS

From this study it was found that they can provide more offers and gifts so that customers would have more interest to purchase the product.

It is suggested that the company can maintain price of soap and also they can increase the formula of fair complexion and glow and freshness for both male and female customers.

It is suggested that they cannot use the animal fats instead of that they can use natural fats like palm oil.

50

CHAPTER - 6 CONCLUSION

51

CONCLUSION

The concept of marketing is essentially a concept of customer orientation. For a long time it has been preached by all, including Mahatma Gandhi, that the customer is king. It is implied that organizations have to provide services to their customers and that too without any obligation. Since the present study reveals that, the customers opinion towards the price and quantity has to be reset, the organization has to understand and respond, the customer need, which in turn leads to organization success in todays competitive environment.

52

BIBLIOGRAPHY
1. Kothari, C.R., Research Methodology Methods and Techniques, New Delhi, Vishwa Prakash, Second Edition, Twenty Third Reprint,1999.
2. Rajan Saxena, Marketing Management, New Delhi,

The Mc Graw-Hill Companies, Third Edition; Fifth reprint 2007. 3. Sturdy, Andrew, Grugulis, Irena and Willmott, Hugh, Customer Service. Empowerment and Entrapment. New York plagrave, 2001. 4. Wheelan Thomas L & Hunger David J, Strategic Management & Business Policy: Entering 21 Century Global Society, Sixth Edition, Addision Wesley, 1998. 5. Websites: www.google.com www.godrejgrou.com www.globalgodrej.com http://cinthol.com

53

A STUDY ON CUSTOMERS PREFERENCE TOWARDS CINTHOL SOAP

1. Name (optical) 2. Age 3.Gender 4.Occupation 5.Income : :

:
15-25 Male 25-35 >35

Female students employed > 5000 others

: self employed : < 5000

5000-10000

6.Do you cinthol soap ? a) yes b) no.

7.How many soaps do you require for a month ? a) 1-2 b) 2-3 c) > 3.

8.Which kind of bath soap do you use ? a)foamy e)medical. b)thick lather c) transparent d) coloured

9.What special feature do you like in cinthol soap? a)perfume e)suits for skin. 10. How long you have been consuming the cinthol soap ? b)colour c)lather d)long lasting

54

a)< 1 year

b) 1 year- 5 years

c)> 5 years.

11.Why do you use cinthol soap ? a)company image b)advertisement c)past experience d)good quality e)others.

12.Is cinthol soap is good for face wash? a)yes b)no.

13.What type of cinthol soap, do you use? a)cinthol deodarant&complexion c)cinthol deo. b)cinthol lime fresh

14.How cinthol soap is different from others? a)quality b)quantity c)price.

15.Do you change from one brand to another brand? a)yes b)no.

16.If company provides an offer, will you purchase the product? a)yes b)no.

55

17.Give your opinion about cinthol soap? a)excellent b)good c)very good d)poor.

THANK YOU

56