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Approval Sheet
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This Feasibility Study of Generics Pharmaceutical has been prepared and submitted by:
Maricel V. Dalistan Mark Lester B. De Jesus AinahCharina G. Ignacio Maria Angela A. Palomado Ma. Monica Y. Prudente

In partial fulfillment for the course of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in MANAGEMENT has been scrutinized and advocated for defense / recital examination.

____ Professsor

Panel of Examiners
Approved and accepted impartial fulfillment of the requirement for the subject MANAGEMENT 12 Business Feasibility Study this __________day of __________, 2011 with the average of member.

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Project Summary
This part includes the five major components of Business Study: Management, Marketing, Technical, Financial and Socio Economic. In these, proponents make an insight about the proposed business.

Market Feasibility
LE AIMAMOAN wants to guarantee the services for our valued customers; yearns for the supplication of their needs and desires on our services offered and also, covets the number one rank on all Pharmaceutical establsihments. The proponents used different techniques for us to get the attention of our target market. The target market is the lower- middle and upper- middle income groups. The business shall serve to both sexes of all ages. They are from the residential and commercial area bounding the Brgy. Marulas Valenzuela City , students of OLFU (Our Lady of Fatima University), patients of Fatima Medical Center and to those who pass by the Street, are also our potential buyers.

Technical Feasibility
LE AIMAMOAN is a business that offers Generic Pharmaceutical Drugs. The advocates determined the security market variables price movement to gain insight into the supply and demand. Technical study attempt to determine the market as a whole. Our business will be located at the busiest and commercialized area in Marulas Valenzuela City (Fatima Medical Center). In terms of competitors, there is no such problem because our product is a low-priced generic drugs. Add to that location is very ideal because it was surrounded by the hospital, school, condominium, and boarding houses.

Financial Feasibility
An organization whether business civil or political nature, must be aware in investment and future funds. LE AIMAMOAN GENERICS PHARMACY prepared long range plan budget for major investment costs php 500 000.00 and the computation of every financial needs of our establishment.

Management Feasibility
A business success doesnt only depend on the profit, investment and know-how of those running it. Management study determined the sufficient management of human resources in any organization and how the personnel will function well in daily activity of the establishment. The proponents will use participative management style. Their entire workforce will be bringing out their comments and suggestion directly to the manager. It is the policies of the Le AiMaMoAn Generics Pharmacy to provide safe and effective medicines at reasonable price that our consumers would expect.

Socio-Economic Feasibility
Our business will not only benefit the proponents but also the employees, consumers, community, and the government. Aside from giving safe and effective medicines to our clients, we also serve Mother Earth by using eco-friendly packaging. It will also provide employment to people, good services, satisfy consumers, and benefits the government in terms of taxes, licenses and other legal requirements that will eventually be used to support the governments needs and projects. The suppliers and creditors will also benefit from this project because they will be receiving income from the business.

Scope and Limitations


This feasibility covers the partnership of Pharmaceutical. This offers __________. This business was established to cater the growing number of consumer in the location and give a fast and responsible price. The LE AIMAMOAN will open 24 hours of service. It will be owned and managed by the proponents and has a starting capital of P 500 000.00 The owners believe that a business has a lot of competitors in the way of business; therefore the owner is looking forward for a quality service to a healthy competition.

Executive Summary
The Le AiMaMoAn Generics Pharmacy's main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market - those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies - we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication. The Le AiMaMoAn Generics Pharmacy will operate from one store that will serve both delivery and those who purchase products in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. We only expect that as the price of medication continues to skyrocket, The Discount Pharmacy will appeal more and more to the customer's sense of value and convenience. Our advertising will be targeted at those who are looking to save money on a pricey but necessary and regular expense. Costs will be minimized by maintaining only one pharmacist and filling the void with pharmaceutical technologies. We expect to reach profitability by our second year and will generate substantial sales by year three.

Mission:
We strive to provide comprehensive pharmaceutical care of the highest quality and to ensure safe,rational and cost effective use of medication to achieve optimal out-comes for all patients.

Vision:
Our vision is a society of healthy communities where all individuals reach their highest potential for health.

Objectives:
The objectives for the first three years include: 1. Exceed customer expectations with superior pricing. 2. Increase the number of customers by more than 30% per year. 3. Develop a business that survives off its own cash flow.

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