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We will offer taxis also from 21.06.11

Autorickshaw advertising has worked so well for us that we are into our 12th campaign since July 2009 with Autotisement Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.

and many more

5 Look at Pizza delivery vehicles! They never fail to draw your attention. A branded auto stands out from the clutter of posters, hoardings, banners. Being a new medium, a branded auto draws curiosity and grabs attention.

backlit

It lights up at night brightly!

BACKLIT

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It is the most affordable outdoor medium. Effective reach amongst 8 to 80 year olds. This mobile hoarding manoeuvres into even those areas which other vehicles cannot reach! Autos tend to stay in prime locations in search of customers, ensuring maximum visibility for your brand. The best feature is that the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting for the lights to turn green!

Unlike hoardings which are static, an auto travels to every nook & corner of the city.

Hoardings at prime locations are expensive whereas autos carry your brand even there!
The driver cleans the auto every day. In contrast, hoardings are left unattended, unguarded & uncleaned.

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Your spend on auto advertising helps poor families of the auto drivers. The money helps us improve the auto-service by providing training to the drivers. You can use autos to create awareness about a social cause. In the process, your brand could get editorial coverage in the mainstream media.

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Display panels Your brand messenger

Your branded uniform

Brochures

Drop box

Our autos are no ordinary autos. They are specially modified, using high quality Fibre Reinforced Plastic body. Look closely. Contrary to the perception, an auto is not a poor mans taxi. It is used by the masses and the classes alike Salman Khan included! BUT your target audience are the millions of men, women and children on the road, in their Indicas/BMWs, on their Bajajs, in buses/taxis/ rickshaws and they cannot miss the branded autos even if they tried!

You have direct online access to the data of your branded vehicles together with drivers names and phone numbers. Our software gives you realtime location and travel data of each auto (August) Once you know the locations, you can summon autos at random for verification.

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because we invented advertisements on autos; because we invented Fibre Reinforced Plastic body; because Autotisement is primarily for social change, not personal profits;

because our knowledge of autorickshaw sector and reach amongst auto drivers is unparalleled;
because we constantly innovate, improve and reinvent for maximising value for clients as well as drivers; and because our belief and practice in ethics, transparency and social good is unsurpassed.

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Travels 150 kms a day Upto 20 hours on road, 7 days a week Being a dynamic medium, number of audience cannot be ascertained. Our unwritten code of ethics prevents us from putting out a huge imaginary number

Lies, damn lies, and statistics! - Mark Twain

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Backlit
Outside display

: Yes
: Total 18 sq. ft. as under 1 back panel = 2 x 3 2 side panels = 2 x 1.5 1 roof panel = 2 x 3

Location
Media/material Quantity Minimum Recommended Best coverage

: All Delhi*
: Vinyl solvent printing

Minimum duration : One month (suggested) = 50 = 100 = 300-500

Inside branding

: 2 display panels, 3.25 sq. ft. 1 Display/leaflets box

1 Feedback/drop box
Branded uniforms : Two sets, cap, shoes, belt
(road-shows, product launches, etc.)

Events participation : Optional

Area specific autos cannot be guaranteed, however, autos of drivers living in a certain area can be offered, subject to availability. Currently not covered:- Noida, Gurgaon, Faridabad, Ghaziabad

Brand messenger

: Optional
(subject to discussion)

Taxis cover Delhi as well as the above satellite towns

Vikas Upadhyaya Marketing Executive 088.26.88.77.66, vikas@autotisement.in

Social Change Management Pvt. Ltd.


B-9 Vikram Nagar, Feroze Shah Kotla Near I.T.O., New Delhi - 110002 Tel: 011-23724565, Fax: 011-23313646 Email: mail@autotisement.in Website: www.autotisement.in

Rakesh Agarwal Director 09873 222 222, rakesh@autotisement.in


Uday Gosain Director 09818.266.471, uday@autotisement.in

Building a customer-oriented great autorickshaw service whilst ensuring a life of dignity and financial security for the driver. Autotisement is meant to support this initiative.

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