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MAKE A
with Juice Drops Design Library
Photoshop Layered
DVD-Video, Interactive Layer
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Industry Pro, Dave Cross
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in 4 Hours or less!
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PUBLISHER:
David Hebel, Viv T. Beason, Jr.
EDITOR-IN-CHIEF:
Chuck Peters
Talk Back: Reader Letters . . . . . . . . . . . . . . . . . . . . 6
SENIOR EDITOR:
Juice News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 D. Eric Franks
FIRST IMPRESSIONS
If you would like to ask a
I
just received my first Editors Toolkit today,
Editors Toolkit 10. What an amazing,
“
If I wasn’t receiving Digital Juice Magazine I
would have probably never purchased. While the
question, sing our praises, impressive, simple, creative, adaptive, original, Website shows the products, it’s the personal
bend our ear, or just say ‘Hi,’
awesome, excellent, raising-the-bar package! I connection, commitment and articles that sold me
”
just want to share with you the words that
on Digital Juice. — Patrick Sherman
drop us an email at popped into my head upon first looking at
Editor’s Toolkit 10 in the first five seconds. It’s
talkback@digitaljuice.com Aerial Extreme is an Emmy award winning Thanks for mentioning this, Alan! We are
just amazing stuff and my [product from
company specializing in extreme sports such updating our database to fix problems
and you could see it here in the competitor] is going on eBay today so I can buy
as BASE jumping and skydiving. We have won like this right now. If you are getting more
more from Digital Juice. I’m a fan for life now.
magazine. You can also interact many awards for both our video production than one magazine, please email me
One more thing: If I wasn’t receiving Digital
and photography. Please check out our directly at cpeters@digitaljuice.com and
with Digital Juice and other Juice Magazine I would have probably never
Website at www.AerialExtreme.com. send me the one address that you would
purchased. While the Website shows the
We are just wrapping up production on our like to use as your active mailing address.
users in our user forums products, it’s the personal connection,
latest movie entitled “Beyond Acrophobia”. It’s a This will be a huge help to us in reducing
commitment and articles that sold me on
@ www.digitaljuice.com/ 15-minute movie about the fear of heights that cost and waste.—CP
Digital Juice. As a reader and consumer I can
BASE jumpers experience. The cool thing about
community_forums see that Digital Juice is a passion, and not just WHERE WAS THAT?
this film is that all the music we used was from
I
a $99 eBay company. —Patrick Sherman, saw in one of your issues a detailed article of
South Sound Video, Yelm, WA your StackTraxx music collection, and we think
a 9x9x9 green screen section. Do you know
it worked out exceptionally well.—Mark
Well, they say it’s important to make a good first which issue this is in?
Lichtle, Aerial Extreme, San Jose, CA
impression, because first impressions are hard I am starting construction and want to be sure
to reverse. I’m glad ETK10 passed your test. I We wish you the best with your new movie,
to follow all the advice. Thank you for your
can confidently say that you’ll only love it Mark. It already “sounds” like a winner
help and for all those great HD Jump Backs!—
more after you’ve had a chance to work to us!—CP
Gary Christmas, PowerJam Entertainment
with it. These Toolkits rock! Best of all,
most of the people I’ve talked to say that
TOO MANY MAGS! Group, www.NewBandTV.com
I
’m a big DJ fan and use quite a few of your Hi Gary,
the Digital Juice products they purchase
products. I like your new magazine format That article was called, Green Screen
pay for themselves in just a couple
with the DVD, but noticed that I have been Fantasy -Building a Green Screen Wall for
productions. Welcome to the Juice family,
receiving four copies every time you send out More Creative Shots,by Perry Jenkins. It ran
Patrick! We’re looking forward to seeing
a new issue. I’m sure this magazine costs a in our Sept 2005 issue. You can read it
our stuff in your productions. —CP
bundle to produce and mail. I must be set up online at www.digitaljuice.com/magazine.
EXTREME in your database under four separate entries. In fact, we archive every issue of DJ Mag
SOUNDTRACKS Anyway, the magazine is great and keeps me on our Website. This online version of the
I
recently purchased almost your entire abreast of your new products, and the tips are mag is a great thing to know about.
catalog of StackTraxx. You guys did a very useful and concise too, but I hate to see A lot of the articles also include audio and
great job putting that music together. For you waste money by sending out unnecessary video examples. Unfortunately, we still
the first time I feel that my music is not copies.—Alan Kolsky, Digital Video can’t put sound and video on a
compromising my production. Way to go! Dimensions, Novato, CA magazine page.—CP
JUICEINSIDER
BESTSELLERS DIGITAL JUICE’S
GIGANTIC GIVEAWAY FROM THE PRESIDENT
MULTIMEDIA TURNING POINTS
PRIZE WINNERS!
TOP 10 Digital Juice
Products*
by Viv T. Beason, Jr.
10
• 1 Sound FX Library Web site for more opportunities to didn’t just shoot and edit, I made my own graphics and did my own
Jump Backs
TOP Volumes* win great Digital Juice merchandise. marketing. I remember the hours I spent in Photoshop trying to
1st Prize: design slick VHS album sleeves and the time I spent preparing slide
D. Tyrrel Walker presentations using PowerPoint. As we talked about the magazine, we
01. JB 30: Simply Useful
(Hope Mills, NC)
02. JB 28: Subtle Impact II realized that we need to cover topics other than video production. We
$7,000
03. JB 24: Tunnel Vision believe that our entire media library has the potential to enhance your
• 11 StackTraxx image, help your clients and ultimately make you more profitable.
04. JB 22: Global Impact
• 10 Jump Backs
05. JB 25: All Music This issue of Digital Juice Magazine focuses on Juice Drops layered
• 9 Editor’s Toolkits Photoshop graphics. This is not a new product line for us: we are
06. JB 12: Corp/Ind Time & Money
07. JB 14: Med./Health, Educ. & Science nearing the release of our 40th volume now. Juice Drops are
08. JB 21: High Impact VIII primarily created for professional print designers using Adobe
Photoshop. But, they can be transformational for video professionals
09. JB 15: Weather & The Elements
10. JB 13: All Church
JUICER 3.0: STACKTRAXX and Web designers as well. In fact, I know the product will change
PROGRESS REPORT your career and your business. This issue does a fine job of showing
you Juice Drops in their native print environment, but you need to
Splash! The
by Chuck Peters
MAKE A
JUICE DROPS Layered Photoshop Design Library
is Art You Take Apart
G
raphic designers work with stock photos, custom illustrations
and graphic elements all of the time, but good stock art can
be a pain to find and download, expensive to buy and not very
flexible to use. Digital Juice’s Juice Drops—royalty-free layered
Photoshop graphics and illustrations—bring affordability, creativity
and flexibility to stock art.
Check out the Juice Drops Interactive But after browsing for illustrations by
Browser on the DVD. It's fun to use and will constrain creativity and hurt the quality of
category or subject, you’ll often have a
let you turn the layers on and off to get a your work, whether for a magazine ad, a
short list of graphics that are good, but not
feel for how you might use Juice Drops in brochure, a DVD menu or a Webpage. While
perfect. And you probably can’t afford to
your productions. most artists would love to create art-for-art
buy all of them to play around with to
To use the Juice Drops Interactive Browser, sake without any conditions, the pragmatic
create some designs. When you do pick
insert the DVD into your computer's DVD reality is that we all need to pay our bills. It
one, it’s usually delivered as a flat image,
drive. On many computers, the video on the is usually impractical to start from scratch,
not a layered file.
DVD will play automatically. You can close hire a photographer or negotiate with an
the player down if you've already seen it. illustrator for a piece of art. Especially for a
piece of art that you needed yesterday.
On Apple Mac computers, use the Finder to
That’s where stock
open the Juice Drops Browser folder and
art comes into
double-click the JuiceDrops Interactive
the picture.
Browser application. Each volume of Juice Drops contains
100 images in a particular style or theme. There’s a lot
On Microsoft Windows machines, right-click Above are just a few examples of the broad
variety of Juice Drops illustrations. of really
My Computer and select Explore. Then open
the Juice Drops Browser folder and run the
Juice Drops Interactive Browser application.
Juice Drops are totally different. You get to pair the perfect foreground from one
them as entire thematic volumes of 100 graphic with the perfect background from
graphics at a time, so they are always on another one (Figure 2).
your shelf, ready to use how, when and QUALITY, ARTISTRY
where you please (Figure 1). Like any piece AND FLEXIBILITY
of stock art, you’ll find graphics that are The quality of the artwork in the Juice Drops
almost exactly what you need, but not library is as impressive as the collection is
quite. That’s exactly what makes Juice diverse. Owning Juice Drops is like having a
Drops better than any other stock art out whole team of artists working for you. Our
there. They are put together to be taken artists spend days and days conceiving and
apart. Because they are created as layered creating each Juice Drop. The image we
files, you can remix the layers to redesign give you is just a starting point. You can
the design however you like. remix our designs however you need to.
The technical quality is excellent, with Figure 2
BECOMING PERFECT
high-resolution images that will print out at In this image, a foreground
Whenever a graphic artist uses stock art, element from Juice Drops #3096 is
17-inches x 11-inches at 300 DPI. The We know you’ll love Juice Drops because combined with some background
it’s necessary to modify it to fit the project
complete design and layout of the we love Juice Drops! We don’t just make, elements from #3382 for a
at hand. Simple color adjustments, scaling completely new look.
graphics make them very usable, right off market and sell Juice Drops—we use
and positioning aren’t too tough, but
the disc, but the real appeal of Juice Drops them ourselves. Start with our art, take it
making major modifications can be harder
is that you can re-mix the designs. Turn a apart and make it your own. The idea
and more time consuming. Isolating
few layers off to isolate a Hero element, isn’t to substitute stock art to For information about Juice Drops
foreground elements, for example, can be
flip and reposition layers—even combine compensate for your artistic limitations, volumes and pricing, see the
a huge pain with pixel-level masking and
elements from two or more Juice Drops to but to supply graphics and illustrations Juice Drops section of our
painting. Juice Drops graphics and
create completely original designs. that supplement your strengths, allowing catalog on page 42 in
illustrations, in contrast, are already
you to knock the socks off of your client this issue of the
masked with Photoshop-compatible layers,
(and your boss), while keeping the project magazine.
which means that dozens of elements in a
on time and under budget.
composition can be isolated with a click.
And these elements can be individually Chuck Peters is the General Manager of
adjusted, scaled, repositioned and Digital Juice.
recombined with elements from other
Juice Drops graphics. This makes it easy
MULTIMEDIA VERSATILITY
for these three different aspects of a media
campaign for a coffee shop—printed menu
(far left), web page (left) and DVD menu
(bottom, far left).
While we've emphasized the high-resolution quality of Juice Drops in print in this
article and throughout the magazine, the graphics are extremely useful in other
applications as well. We've concentrated on print since that is typically the most
demanding application, but lower resolution mediums can benefit greatly in a
coordinated media campaign that encompasses not just printed materials but also Web
pages, video, animations and DVD menus.
W
hen most people look at our Juice Drops volumes, they
judge the images by what they can first see: beautifully
complex backgrounds on a variety of themes and in a mixture of
styles. Some of these diverse backgrounds may not appear
immediately useful, despite their fine detail, while others can
instantly spark a designer’s imagination. First impressions, however,
cannot possibly do Juice Drops justice. Every image in this 40-volume library is
delivered in layers so that you can build up or tear down each illustration to suit any
type of application. In this article, I will show you how even the most complicated
Juice Drops images can be useful in full-layered form or in deconstructed simplicity.
INSPIRATION POINT
When designing a layout using Juice
Drops, the first thing I do in Photoshop
is turn all the layers in the image off. I
then start turning them back on from
the bottom up. Along the way, I turn
layers back off or on as I see their
position and purpose in the composition.
In this way, I can get an idea of which
layers I need for my project. Often, this
will also give me inspiration for how to
arrange text and graphics around and
on top of the Juice Drops elements. By
the time I am done deciding what I
need, the image rarely looks like the
original composition, even if I never
change an element’s position, blending
Juice Drops #3570 from JD35: futureTECH, mode or transparency. To see a few
with only a few layers turned on (above, top)
and in full layered mode (above). examples of this kind of deconstructed
simplicity, check out the two examples
in Figure 1.
Figure 2
Figure 3
Layer Comps in
Photoshop CS2
The new Layer Comps feature in Photoshop
CS2 is both powerful and easy to use
by Dave Cross
T
here’s no question that creating and working with multiple
Figure 1
layers offers the highest level of control and flexibility in
Photoshop®. Thanks to a little-known feature introduced in
Photoshop CS2 called Layer Comps, you can take your
experimentation to a whole other level—including some
pretty slick ways to show options to your client.
Figure 6
remembers the position of the layers within simple, and allows you to take full Figure 10
the document window (Figure 7). It’s advantage of Layer Comps.
important to note that if you move a layer Since we’re discussing the things you
up or down in the layer stack, all Layer can’t do with Layer Comps, let’s get the
Comps that include those layers will be rest of that out of the way before we
affected. In other words, you cannot create move on to the cool ways you can use
a Layer Comp that changes the order of Layer Comps. Basically it comes down to
the layer stack without all of the other this: you cannot change the contents of
Layer Comps also being affected. If you the layer without it affecting all Layer
want to create a Layer Comp that shows a Comps. That means you can’t apply a
change in the layer stack, filter, change the color of the pixels, paint
you’d have to duplicate the on a layer mask or edit a type layer
layer, move it to the appropriate without affecting all Layer Comps. In this
location in the stack and hide example I wanted two different font
the original layer, then create a options, so I duplicated the type layer,
Layer Comp. change the typeface of one of them and
Similarly, you can’t change then made two layer comps (Figure 9).
the content of the layer itself One other thing that’s important to note:
without all layers being if you delete a layer, a warning symbol
affected. For example, if you will appear beside each Layer Comp that
want one variation where the uses that layer. You’ll have to decide
contents of one of the layers is smaller, whether you really want to delete the Figure 11
Figure 7 you’d have to duplicate the layer, free layer and change the Layer Comps
Figure 8 transform the contents and hide the accordingly – if you do, click the update
original layer (Figure 8). It might sound button to alter the Layer Comp. If on the
like a lot of work but it’s actually very other hand the warning symbol helps you
to realize that you don’t really want to SHORTCUTS
delete the layer, then Undo (Figure 10). If you’re into using keyboard
THE GOOD STUFF shortcuts, you can assign a
Okay, enough about the few things you shortcut to the Apply Next and
need to worry about – back to the good Apply Previous buttons. Just go to
stuff! Once you have created a number of
Edit>Keyboard Shortcuts and use
Layer Comps you can take advantage of
them in a number if ways. First, you can the “Shortcuts For” popup menu
use the Apply Next and Apply Previous to select Palette Menus. Twirl down
buttons to look through the different the Layer Comps menu until you
Layer Comps. Each time you click one of
see Next Layer Comp and click to
these buttons, the Layers Palette will be
altered to reflect the active Layer Comp: the right to enter a new shortcut.
layers will be hidden, shown, moved or (It may be a struggle to find one
the opacity changed. If you want to look that’s available, but with a bit of
at one specific Layer Comp, click to the
effort you can). Enter a shortcut for
left of the name of the Layer Comp to
apply that comp (Figure 11). Previous Layer Comp, and click
When you save the document, the Layer OK. Then you can use these new
Comps are automatically saved as part of keystroke shortcuts to look
Figure 9 through your Layer Comps.
(continued on page 16)
Volume Spotlight
This new feature in Digital Juice Magazine gives
you a chance to see a more detailed sample of the
contents of individual volumes from our various
graphics and animation libraries, as well as to get
some creative ideas on how to put them to use. JD38:pastelSKETCH
Volume 38 of the Juice Drops library, pastelSKETCH, contains
a variety of abstract concepts and realistic situations rendered
in a wild painterly, sketch style. Its bright colors and energetic
strokes jump off the page to evoke a mood, illustrate a point or
add impact to any form of print or multimedia design.
As with all Juice Drops volumes, these illustrations are provided
in layered Photoshop PSD format so you can isolate individual
elements from the designs or rearrange the existing art to suit
your purposes time and time again. Check out a few examples of
what’s in the volume and how it can be used at right and below.
J
uice Drops layered graphics might be the most versatile
resource for graphic artists ever produced. That might be
considered somewhat of a bold statement, but in the next few
paragraphs, I’m going to show you why this isn’t an exaggeration.
My argument is from the point of view of an animator, which you
might think is odd, since Juice Drops are images and not video.
They were initially designed for print applications, so video and
animation might be considered secondary uses. Maybe it’s my
bias showing again, but I think using Juice Drops for print-only
projects misses their full potential.
(Figure 2). Import as Composition will pivot point is set to the center of that
bring the Juice Drops graphic into After layer. In any case, the size of the
Effects without any modifications, while composition that is created once the
Import as Composition—Cropped Layers document is imported is always the size
will bring the Juice Drops graphic in just of the original PSD document in pixels.
as you see it. The distinction is important.
Once you have your layered Juice Drop
Most Juice Drops have layers that extend
image imported as a composition, you are
beyond the document canvas boundaries.
ready to unleash your motion design skills.
The parts that extend off of the edges
Move, scale, rotate and distort until you
cannot be seen, but they are there, so
forget that Juice Drops are for print
you can reposition those elements if you
designers. Here’s another tip: convert all of
want to. The reason we did this was so
the layers in your comp to 3D layers and
that you could scale down certain
use the After Effects 3D engine to bring
foreground elements without having them
your flat animations into Z-space and watch
trimmed off. In most cases, I like to
your illustrations jump off the screen.
import the layers without cropping them,
since this gives me more freedom later Brent Milby is Senior Animator at
(Figure 3). When the layers come in, the Digital Juice.
D
Figure 1 igital Juice can help you create a professional look with elements
and animations that make your boring text backgrounds more
compelling. But the background is not the whole story and good titling
practices are just as important as the background. The good news is
that formatting fonts isn’t difficult if you follow a few simple rules.
Whether you design graphics for TV, the printed page or projected
presentations, these five tips will save you from the perils of faulty fonting.
JD15 JD16
JD38 JD40
JUICE DROPS
VOLUMES 1-8
JB01: highIMPACT
JB02: techXTREME
JB03: cleanCUTS
JB04: ultraGRUNGE
JB05: subtleIMPACT
JB06: hyperXTREME
JB07: techIMPACT
JB08: highIMPACT II
PROJECT NOTES:
By adjusting the hues of the
layered graphic shapes in this JUICE DROPS USED:
Juice Drops background, an JD#1098 from
entirely different springtime look JD10: ultra3D
was given to the composition for
this fashion show invitation. PROJECT NOTES:
This telecommunications
software company took
a minimalist approach
to convey a strong
corporate message.
They added to the tech
feeling of the ad by using
a 3D-generated image
from the Juice Drops
ultra3D volume. A slight
blue tint was added to
the hero element in the
image in order to tie
it to the logo better.
PROJECT NOTES:
Using just simple colors JUICE DROPS USED:
and shapes along with JD#1403 from
the figures from this JD14: subtleIMPACT II
JUICE DROPS themed background and
VOLUMES 9-16 some artfully designed PROJECT NOTES:
typography, the designers The color tones and
JB09: highIMPACT II of this course flyer for a circular shapes of this
JB10: ultra3D martial arts studio have Juice Drops background
made a classy are evocative of oranges,
JB11: xtraGRUNGE promotional piece. limes and lemons—and
thus make for perfect
JB12: retroFRESH packaging graphics for
JB13: peopleEDGE this citrus-based
perfume.
JB14: subtleIMPACT II
JB15: highIMPACT II
JB16: ultraCUTS
PROJECT NOTES:
Little was changed
except the arrangement
of layers in this colorful
graphic when it was
used for the CD disc
face and envelope for a
music collection from a
local dance studio.
PROJECT NOTES:
The fresh fun illustrated elements
from this Juice Drops layered
image were just what this paint
store wanted for their website
graphics when they moved their
products online.
PROJECT NOTES:
This Juice Drops picture paints a
thousand words and when it is
altered by turning off layers and
adjusting colors, it paints a
thousand more. The straightforward
JUICE DROPS message can then come through JUICE DROPS USED: JD#3036
VOLUMES 25-32 loud and clear with a minimum of from JD30: lifeSHADES
text for this anti-smoking poster.
JB25: shadedEDGE PROJECT NOTES: Recruitment was never
JB26: paperCUTS so easy. The Juice Drops art already
illustrates the concept required. All that
JB27: glassEDGE was needed was some rearranging and
JUICE DROPS USED: turning off of the illustrated layers.
JB28: freshFORM JD#2870 from JD28: freshFORM
JB29: flowerPOWER
PROJECT NOTES:
JB30: lifeSHADES Even the simplest of graphic layers from
Juice Drops illustrations can form the
JB31: foodFUSION
basis for a company’s whole identity—
JB32: templateCUTS like the graphic footprint this boutique
printing company used for their logo,
letterhead and business cards.
PROJECT NOTES:
One strong illustrated
JUICE DROPS USED: element can have
JD#3418 from tremendous impact
JD34: fluidFORM when used alone,
especially for a poster
PROJECT NOTES: with a simple
The fluidFORM volume message like this
provides many options for graphic for a local
difficult editorial projects like butterfly garden.
this magazine cover. Using the
dynamic bull illustration adds
meaning and attracts the eye
to the cover. JUICE DROPS USED:
JD#3749 from
JD37: sportsCUTS
JUICE DROPS USED:
JD#4006 from PROJECT NOTES:
JD40: frameCUTS A number of graphic
elements from this
PROJECT NOTES: Juice Drop were used
This jewelry boutique used to create both the logo
the frame hero element from for an intramural
this Juice Drops graphic to basketball tournament
create their logo and then also and a promotional
pulled background ornamental poster to put up in
elements from the same schools.
illustration to decorate their
sophisticated shopping bags.
JUICE DROPS
VOLUMES 33-40
JB33: ethnicECHOES
JB34: fluidFORM
JB35: futureTECH
JB36: naturalCUTS
JB37: sportsCUTS
JUICE DROPS USED: JD#4052 from
JD40: frameCUTS JB38: pastelSKETCH
JB39: allFLAGS
PROJECT NOTES: By isolating just one small
part of the layered Juice Drops illustration here, JB40: frameCUTS
this postcard design reinforces the written
message with a strong graphic element.
PROJECT NOTES:
In this doorhanger for a radio station promotion,
three dissimilar Juice Drops
offer crucial background MIXING JUICE DROPS
and foreground design The versatility of Juice Drops really shines
elements for a simple through when you start mixing layers from
but evocative
composition.
different illustrations. Each illustration is
useful alone as provided, but is even
more valuable as a source for distinctive
elements to build your own designs.
These three examples show you just
a hint of what is possible.
For more information about the Digital Juice Juice Drops Library,
visit us online at www.digitaljuice.com or call 800.525.2203
and talk to one of our customer service representatives.
JD08
VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com AUDIO
S HEAR
tackTraxx is a revolutionary production music collection that
puts you in control of the mix. You can mute instrumental THEM ALL
tracks to create a custom mix of any StackTraxx song (Figure 1), but There’s no need to
that's just the beginning. In this article, we’re going to take a look at speculate about whether
how you can pull individual tracks out of a layered StackTraxx song StackTraxx will work for you.
to create the perfect score for your productions, with a minimum of fuss. You can browse the entire
“song
You can pull individual tracks out of a StackTraxx layered
to create the perfect score for your production with
online at digitaljuice.com,
Killer PowerPoints in
4 Hours (or less)!
How to build a great PPT presentation in
less than four hours
by Kevin Lerner
M
ost people dread presentation design. Tell someone they
need to make a PowerPoint® presentation and you'll likely
hear a sad list of excuses:
“I don't know where to begin!”
“It takes too long!”
“I don't know how to make it look good!”
“I hate PowerPoint!”
Let’s face it: In today’s world of short-attention spans and audiences that
are hungry for visuals, the oft-maligned PowerPoint has become a helpful
—even essential—tool for helping speakers communicate their messages
with greater impact.
scheme, change fonts, type sizes, bullets, THE GRAPHICS AND presentation in various iterations,
body layout and line spacing. By taking LAYOUT—90 MINUTES making a few more enhancements each
these steps early on, each slide you The bulk of this timed presentation pass. The empty spots will ultimately fill
create will automatically have consistent development process should be spent on themselves in. Just keep going!
positioning and text size, and your graphics and visual design. While we are
presentation will maintain a polished and already at the two-hour mark, if you have
professional look, putting you on the fast been fast about selecting a good template
track to completion. If you make these and you were not editing your speech
decisions later, you will have to go back during the previous hour, you should be
and repeatedly making individual ahead of schedule at this point. Before you
changes to all of your slides, not only dive into finding pretty pictures and
costing you time, but also risking illustrations to support your text, take a
consistency oversights. quick moment to estimate how much time
you have in this budget per graphic. If we
THE CONTENT—ONE HOUR have 40 slides in our presentation, we will
Onscreen text is vital for effective have to hit a pace of about two and a half
presentation graphics. Indeed, studies minutes of development time per slide for
have shown that structure like bullet the text and graphics. By pacing yourself at
points, phrases and quotations help this rate for development, you'll find the
people remember the core concepts of a presentation comes together much more
speech. When adapting your speech to a quickly. Some people actually work better
PowerPoint presentation, it is essential to under a deadline and setting an average
keep the textual content brief and not time per slide may actually make it easier
overwhelm the slides with bullet points, to develop graphics.
however. For this phase, just get your text
divided up and onto the slides: don’t For efficient graphic selection, you might
worry about layout too much. And don’t use the clip-art library built into
change the templates at all if you can PowerPoint especially when it's linked to
help it. Moving around the heading may the Internet. There are numerous other
help you wedge more text on a page, but services for good graphics, but keep in
it will also destroy the consistency mind that you are violating copyright law
between slides. if you simply grab your images, video
and/or music from the Internet. Digital
How much text should you have per
Juice’s Presenter’s Toolkit offers a huge
slide? As a general rule to maintain
selection of royalty-free elements
audience attention, I like to keep my
(including backgrounds, animated
presentation moving at the healthy pace
elements, music and video clips) that you
of one to two slides per minute. At this
can use however you like.
pace, a 20-minute speech would have
20 to 40 slides. Pay careful attention to Don’t get stuck on any single graphic or
the amount of text on screen. If any page thought process here. If you're having
is too crowded, split it onto a second trouble, move on to the next page and
page. When in doubt, I’d favor going with return back to that trouble spot later. Keep
two readable slides instead of one the pace moving! I often go through a
Appropriate graphics and clean layouts make
crowded one. (continued on page 36) for effective presentations.
SAVING
animations. These animations Use the guides and grids to keep the
should not be gratuitous, but graphics from jumping around. Make
THE DAY should instead be intentional
and purposeful, keeping your
several more passes, and keep tweaking
until you're satisfied. When the clock
While working, keep saving audience’s attention on what you runs out, call it finished: sure, you could
are saying instead of reading always tweak this or that to make it a
new versions of your
ahead of you on the slide. tiny bit better, but at some point it is best
presentation to prevent any PowerPoint’s default templates are consistent, but to call it done. After all, the real show
they are seen a lot and can be uninspiring. We’ll focus on final edits,
catastrophic data loss and hasn’t even begun yet.
revisions and rehearsal for the
to allow you to revert to last 45 minutes of this By sticking to a focused process and defined
TRANSITIONS AND
REVISIONS—ONE HOUR accelerated presentation design program. timeframe, your presentation will be
something that was deleted.
Spend a quick 15 minutes assigning Run through the entire presentation in developed more efficiently and effectively than
I like to save every 30 transitions to all the slides. Keep it by an ad-hoc approach. It's a simple but
slideshow mode to ensure the transitions
minutes and use a logical consistent, perhaps using only one and animations work effectively and workable strategy: plan...prepare...present!
file naming convention: transition type through the entire identify any areas that still need Kevin Lerner is the Executive
presentation. A simple wipe effect is a refinement, making any necessary edits. Director of The Presentation Team
Filename-v1.ppt, good no-nonsense effect. You should also Ensure the graphics are consistent and (www.thepresentationteam.com) and is a
Filename-v2.ppt, and so on. finalize your text reveals and bullet relevant to the textual material on screen. renowned professional speaker and trainer.
VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE
ON THE WEB @ www.digitaljuice.com SHOWCASE
INTERNATIONAL ATTENTION PHOTO OBJECTS & JUMP BACKS available in more than 150 countries around the
“ABACHO.DE AG”—Allie Schropp ”Crossroads”—Fred Matthews world. Mr. Matthews’ promo spot “Crossroads” is a
This energetic spot is a television commercial for an Internet Fred Matthews is a Spot Producer for Love Worth good example of his work and features Jump Backs
search engine in Germany called ABACHO. Allie Schropp’s edgy Finding (LWF) ministries. LWF can be seen on over animation #735 from volume 18: Extreme II and
and artistic style is very cool and modern and uses a lot of heavy 14,000 broadcast and cable television outlets, heard Editor’s Toolkit Photo Objects #967, #974, #979
compositing work. Besides a number of VideoTraxx clips blinking on nearly 2,000 radio station and translators and is (ETK2) and #106 (ETK1).
SEE FOR
in and out at a frenetic pace, you can hear a cut up and remixed
version of the song “BioTech” from StackTraxx 2: Power Stacks
punching up the soundtrack. YOURSELF
We’ve provided direct links to
DIGITAL SIGNAGE AND
GRAYMATTERZ all of the videos highlighted
“Wheelchair”—Matt Janowsky here in the electronic version
CHRISTMAS
Digital Juice animations show up in a lot of
CONTINUES of the article online at
different places besides broadcast television. A
“Nayandei digitaljuice.com. This is only
few of Matt Janowsky’s submissions were
Christmas”—
produced for a hospital’s digital signage video a small sampling of all of the
Kelyneth Hall
kiosks and information displays. One interesting
Kelyneth Hall from Beyond Media in Cancun, videos our customers have
aspect of this series is that it uses the Animated
Mexico created a commercial for the Azcue submitted to our Customer
GreyMatterz clip art characters from our
furniture store using a number of different Showcase, where you can
Presenter’s Toolkit to draw attention to the
elements from a number of different Super Sets
displays by illustrating health-related concepts. see many more videos.
in the Editor’s Toolkit 9: Christmas Tools. Working
The looping video shown here is a reminder to
with location footage and product shots, the
return wheelchairs to their proper location and
Toolkit elements finish the production with a
uses the simple color wash from Jump Backs
slick, professional appeal. This clip is in sharp
animation #262 and PowerToonz Animated
contrast to the edgier Anahuac Cancun
GreyMatterz #107 from the Presenter’s Toolkit.
University example also submitted by Hall.
Panasonic’s HVX200 HD
Camcorder in Action
The End of the Tape
SEE FOR by Perry Jenkins
YOURSELF
W
The DVD promo video that
hen it came time to produce a new promo for our Juice
we produced with this Drops product line, we decided that we wanted to shoot in
camera is included in this HD for a high-end film look. We needed something that would give us
magazine. Look for it in the the best cinematic bang for the buck. We decided to rent the
envelope just inside the
reasonably priced Panasonic HVX200 handheld HD camera and the
cover. It can also be seen
necessary accessories. In this article I’ll tell you what I thought of the camera after
online in the DJTV section of
in terms of flexibility, but I didn’t shoot The memory cards can be reused after
that way for this project. being dumped to the P2 Store on location.
GO TAPELESS AND
TRANSFER TECHNICAL
Once the cards were full (I had three, so I SPECIFICATIONS
got about 40 minutes of shooting out of
the three 8-gig cards), the footage Panasonic
AG-HVX200 ($5,995)
needed to be transferred to the P2 Store
z 3x 1/3-inch 16:9 CCDs
hard drive storage device and then the
cards had to be erased so I could z Wide-angle (F1.6) Leica Dicomar Lens
continue shooting. It worked flawlessly, (fixed), 13x zoom
but the newness of it made me nervous. z DV25 or DV50
Even for the smallest of productions, z HD (D5): 720p or 1080i (100 Mbps)
you’ll need to work out your own system z Variable frame rate, including: 24, 30 or 60
to keep track, at all times, of which cards
z 4:2:2 color sampling
you can write over and which ones need
z CineGamma and NewsGamma
to be dumped to the storage device.
color modes
POST
P2 solid-state
The footage was a bit more challenging for memory card ($1,400)
our VT[4] editing system to work with, but z 8GB capacity
not significantly so. It was nice to not have
The HVX200 is small enough for z Recording time 720/24P HD-mode:
to spend the time to capture the footage.
what have you. Overall, I was very pleased ENG-class location equipment. 14 minutes (average)
Since we were distributing on DVD, we
with the quality of the shots that we got z Compatible with PCMCIA card slots
didn’t have any serious HD workflow issues.
from the HVX200, and would have no
I think the final video turned out great, but P2 Store
trouble recommending it to anyone who
you can judge for yourself. The DVD is AJ-PCS060G ($1,800)
wants to shoot HD on a budget.
z Hard Disk Drive capacity: 60GB
packaged just inside the cover of this
magazine. My setups ranged from exterior Perry Jenkins is Senior Video Producer and z USB 2.0
to interior, mixed light to available light and Director at Digital Juice.
W
e have not one, but two exciting Digital Juice sightings to
highlight this month. Both use Jump Backs animations for
major live-broadcast events on national television and both events
are about as American as apple pie.
“ WeVision
spotted a whole bunch of Jump Backs on the huge Nextel
screens at the Daytona International Speedway.
”
DAYTONA 500 AMERICAN IDOL (AGAIN!) also saw Jump Backs animation #987,
The Daytona 500 is an American racing Seeing our Jump Backs animations from Volume 25: All Music, behind Kevin
tradition. A couple of us here at Juice behind American Idol contestants is Covais. The floating musical notes and
love fast cars and loud motors. DJ nothing new. We’ve seen Jump Backs on watery textures really looked like they
President Viv Beason and I were lucky Idol since the days of Kelly Clarkson in were custom made for the show.
enough to be in the stands at Daytona the first season. Still, we never get tired
The moral of the story: Whether you’re in
JB02:High Impact II, #045 with almost a quarter of a million other of playing our favorite Idol game: “Name
the grandstands at a major sporting event
fans for the 48th running of the 500 this That Jump Back!” (Try it at home!). Jeff,
or kicking back on your couch at home
February. We spotted a whole bunch of from Full Production Video in Watkins
with chips on your shirt, if you can see a
Jump Backs on the huge Nextel Vision Glen, NY, was the first Juice User to spot
TV screen, keep your eyes open. Chances
screens at the Daytona International a Jump Backs animation on this season’s
BE ON THE Speedway, including: #19, from JB01 show. Jump Backs animation #38 from
are you’ll see some Juice!
LOOKOUT! High Impact I; #45 from JB02, High volume 1, High Impact I ran behind Chuck Peters is General Manager of
Have you spotted a Digital Impact II; and a colorized version of #267 Mandisa, the talented performer who was Digital Juice and Editor in Chief of Digital
from JB07, High Impact V. recently eliminated from the contest. We Juice Magazine.
Juice element on TV, on a
billboard or in a national print
ad? Send us a frame grab and
a description. If you’re the first
one to identify a Digital Juice
element that’s being used on
TV or in a national magazine
and we use your find in this
column, we’ll mention your JB25:All Music,#987
Editor’s Toolkit 1:
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• 40+ GB, 6 DVD-ROMs
Editor’s Toolkits
Complete Animated Graphics Packages for
• 50 Animated Jump Sets with
matching animated background,
template, overlay, and lower third
• 50 Additional animated overlays and
50 additional animated lower thirds
• 200 static lower thirds, 250 static mattes
$399 $399
Editor’s Toolkit 8:
Sports Tools
• 70+ GB,10 DVD-ROMs Editor’s Toolkit 10:
• 54 Animated Jump Sets with a network
sports feel, including individual
animations for Basketball, Football,
Baseball, Soccer, Golf, Hockey & Tennis.
Multipurpose Tools III
• Package also includes globe and
multipurpose animated backgrounds
for a wider appeal.
Our BIGGEST and BEST Yet! 62% More Content
• Each set in the package contains the
following matching animated elements
for the Same Low Price.
(at a minimum): 2 backgrounds,
1 overlay, 1 lower third, 1 full screen
wipe and 1 motion design element
• More than 320 Animations in all
$399
• 90+ GB of royalty-free content on 11 DVD-ROMs
• 30 animated graphically matching Super Sets
Editor’s Toolkit 9: • Each set in the package contains the following matching animated
elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds,
Christmas Tools 2 full screen wipes, 1 transition wipe, 2 motion design elements
• 90+ GB, 12 DVD-ROMs and 4 animated alpha channel mattes. (Most sets also have several
• 16 animated graphically matching extra elements.)
Super Sets with a seasonal theme.
• More than 500 Animations in all
• Each set in the package contains the
following matching animated elements
(at a minimum): 3 backgrounds, $399 OR ADD TO ANY ORDER
2 overlays, 2 lower thirds, 2 full screen
wipes, 1 transition wipe, 2 motion
design elements and 4 animated alpha
channel mattes. (Most sets also have
FOR JUST $
199
several extra elements.) EDITOR’S TOOLKIT HOT TIP:
• Bonus holiday animated text elements.
• Bonus video design elements with BEGIN WITH THE EDIT IN MIND
Santa Claus.
• More than 350 Animations in all
JB03: High Impact III JB04: Wedding JB05: Sports JB06: High Impact IV
When you want your next project to Not just for weddings! If you are looking Shoot and score with this impressive Back by popular demand, High Impact IV
stand above the rest, but you don’t need a for super soft and subtle animations collection of sports-related animations. continues the signature Jump Back style and
specific theme, then you want you’ll definitely want to add Covers football, baseball, takes it to a whole new level.
a High Impact Jump Back. this volume to your library. basketball, tennis, golf, hockey,
DVD 40 ANIMATIONS $249
soccer, and more!
DVD 40 ANIMATIONS $249 DVD 56 ANIMATIONS $249
DVD 49 ANIMATIONS $249
JB07: High Impact V JB08: High Impact VI JB09: High Tech & Internet JB10: All American
With its mix of high tech looks and Not intimidated by the success of Volume 7, Computers, binary numbers, world wide web, The perfect mix of patriotism, history, politics,
energetic style this volume stands out as this volume once again shows why internet, networking, satellites, circuitry, global independence, government, military,
one of our all-time best sellers. Digital Juice leads the way in communication, and more. the heartland and holidays.
DVD 40 ANIMATIONS $249 royalty-free animations.
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249
JB11: Retro Clean JB12: Corporate/Industrial, JB13: All Church JB14: Medical/Health,
Need the latest cutting-edge look? Volume
Time & Money Education & Science
Subtle, tasteful animations that are a must-
This broad collection has a variety of
11 animations have simple clean lines and a The title says it all, anything and everything have for any church-related video project.
animations which fit perfectly
crisp neo-retro feel—hip and related to industry, business, Also includes soft theme-free
together. So many themes
stylish without being extreme. finance and time. graphics perfect for any job.
and looks—so many uses!
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
DVD 40 ANIMATIONS $249
JB15: Weather&The Elements JB16: High Impact VII JB17: Extreme I JB18: Extreme II
These animations convey the mood of the Taking up where Volume 8 left off, this An explosion of color, light and movement— Abstract colors and radical themes—from
seasons—animated fall leaves, lightning newest High Impact volume features your productions will say “Look at me, NOW!” extreme road trips to crazy roller coaster
storms, clouds, snowflakes, and sophisticated animations when you add this volume rides—move your productions
much more. designed for any production. to your animation arsenal. from point A to B in a hurry!
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
DIGITAL JUICE
SOUND FX
StackTraxx
Layered Digital Music Library
LIBRARY
• 10,000+ SOUND EFFECTS in more
than 170 categories and 4 main classes
The revolutionary production collection that • Superior 24-bit, 96kHz stereo
puts you in control! Just $249 per volume or as low as
$49 per volume in a 12-PAK Bundle. • WAV format lossless quality audio
VOLUMES AVAILABLE: • Now 12 volumes to choose from! • Keyword searchable
Vol. 1: Extreme Stacks
• 20-40 original full length songs per volume • Over 55GB of content
Vol. 2: Power Stacks
Vol. 3: Serious Stacks • 1 DVD with proprietary digital layered files,
2-4 CDs per volume (CDs contain Standard
Vol. 4: Smooth Stacks
Vol. 5: Holiday Stacks Compact Disc Audio) T he Digital Juice Sound FX Library is the most comprehensive collection of audio
effects ever collected together into a single package. Produced by renowned
industry-veteran sound designers and distributed at 24-bit/96kHz resolutions, the artistic
Vol. 6: Street Stacks • 4-7 separate editable layers per song
Vol. 7: Groovy Stacks and technical quality is state of the art. The keyword searchable index makes the over
• 4 broadcast cuts per song—:10, :15, :30, & :60 10,000 clips eminently usable, like no other media library anywhere else.
Vol. 8: Fifties Stacks
Vol. 9: World Stacks • NEW! JUICER 3.0 COMPATIBILITY
Vol. 10: Broadcast Stacks
Using the included Juicer 3.0 SOME OF THE CATEGORIES INCLUDE:
software you can convert to
NOISE FX—Alarms • Beds • Bells • Bumpers • Buttons
Vol. 11: Epic Stacks virtually any sample depth and bit
Descends • Feedbacks • Flashes • Growls • Phasers
NEW! resolution you might need.
Ricochets • Stingers • Thumps • Transitions • Whooshes
Vol. 12: Corporate Stacks Compatible with both Mac and
PC, the software also make GENERAL FX—Animals • Crashes • Explosions • Foley
searches and previews a snap. Household • Impacts • Liquids Machines • Sports
$249 per
volume Technology • Transportation • Weapons • Weather
MUSICAL FX—Musical Logos • Musical Transitions
Musical Textures • Musical Elements
Taking production music a step HUMAN FX—Attitudes • Business • Children • Commercial
further, StackTraxx allows you to turn Common Greetings • News • Numbers • Occasions • Sports
layers on or off creating original OnTheSet • Questions • Responses • plus many more.
mixes or isolating individual tracks,
using our free Juicer 3.0 software.
$599 SPECIAL
INTRODUCTORY
PRICING!
$699
REG. PRICE
$399
48 | DIGITAL JUICE MAGAZINE MAY/JUNE 2006 ORDER ONLINE www.digitaljuice.com
WE ACCEPT any of these major credit cards
as well as your check.
VideoTraxx 1
Film & Video
Library VideoTraxx 3
• 3000+ Video Clips Film & Video
• 34 DVDs • 220 GB Library
• 36 Categories • 3000+ Video Clips
• Royalty-free • 34 DVDs • 220 GB
• NTSC/PAL • 36 Categories
• Free Juicer Software • Royalty-free
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Film & Video CATEGORIES INCLUDE: Adrenaline, All In The Family, Animal Kingdom,
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Couples, Drugs, Medicine & Emergency, Film, Photo & Video, Good Eats,
• 3000+ Video Clips Hands, International Culture, Music & Dance, New War, Scenics, Space,
Team Sports & Athletics, Workshop & Garage and more.
• 34 DVDs • 220 GB
• 32 Categories
• Royalty-free
• NTSC/PAL
• Free Juicer Software
$599
Be the First,
Save the Most
by Dave Hebel
I
n April, we sent out a special email to some of
our customers announcing the release of
StackTraxx 12: Corporate Stacks. We decided to try
something new to encourage people to give it a try: The first 1,000
customers were able to pick it up for just $69 (regularly $249). The
DON’T MISS orders came in fast and furious and our initial run was completely
ANOTHER ISSUE! sold out in two weeks flat.
FREE
Magazine
“ Subscribers to the eNewsletter will be given a
secret link to download a special unreleased piece
Subscription
• Tips, tricks and tutorials
of content from one of our media libraries—FREE!
”
We’ve decided that we will continue to try to StackTraxx 12 at the $69 introductory price and
• New product releases offer “Extreme Specials” like this more often in then add the Editor’s Toolkit 10 for $199
• Insider product information the future, especially on new products. These (regularly $399). While we can’t promise that
deals are really good and the availability is our deals will always stack, many times they
• Latest specials and pricing
limited, so we aren’t able to run them in Digital will, but you won’t know in time if you don’t
Juice magazine. Unfortunately, by the time this subscribe to the eNewsletter.
Best of all, you can get Digital Juice
magazine lands in your mailbox, the initial run is
magazine ABSOLUTELY FREE GET FREE CONTENT!
every month! To subscribe, just very likely to have sold out. So the only way to
You can always unsubscribe to our eNewsletter,
visit www.digitaljuice.com and take advantage of these specials is to subscribe
but we’re guessing you won’t want to. Each
click on the FREE MAGAZINE to our new Digital Juice eNewsletter.
week, subscribers to the eNewsletter will be
link on the homepage. GET STACKTRAXX 13: given a secret link to download a special
HIGH IMPACT FOR $69 unreleased piece of content from one of our
To encourage you to sign-up, anyone who media libraries—FREE! Some weeks it’ll be a
subscribes to the eNewsletter in May or June never-before-seen Jump Backs animation, other
NEXT ISSUE can get our hot new StackTraxx 13: High Impact
for just $69. Even if our initial run of 1,000
times it’ll be an amazing new StackTraxx song
in DIGITAL JUICE MAGAZINE copies is sold out by the time you subscribe.
or maybe a Juice Drops layered print graphic.
This free content will be exclusively available to
We’ll still send you a secret link that will let you our eNewsletter subscribers. We always have
take advantage of the special, but you must go great deals, but we’re pretty sure our
to digitaljuice.com/enews/signup.asp and competition can’t beat free!
register by June 30th to qualify.
• Five Tips for Lighting Talent David Hebel
DEAL STACKING
Founder/CEO
• Breaking Down a Multi-Layered As I’m sure you are aware, we always have
dhebel@digitaljuice.com
Video Composite some sort of special promotional pricing going
on and last month it was the Editor’s Toolkit for
• How to Pick the Right Mic Sign up for the Digital
$199 when added to an order for another
Juice eNewsletter online at:
• The Right Bid for the Right Client product. Most companies have some sort of
disclaimer “Not valid with other specials,” but www.digitaljuice.com/
we aren’t “most companies.” Many of you enews/signup.asp
quickly figured out that you could buy