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Full-time MBA Program 2005

The Berkeley MBA

University of California Berkeley Haas School of Business T h e B e r k e l e y M B A Full-time MBA Program 2005
The Berkeley MBA
Full-time MBA Program 2005

430 Student Services Building #1902

Berkeley, CA 94720 -1902
Tel 1- 510-642-1405
Fax 1- 510-643-6659

www.haas.berkeley.edu

Important Contact Information

Berkeley MBA Admissions Office 1-510-642-1405 http://www.haas.berkeley.edu
Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu
Financial Aid for MBA Programs 1-510-643-0183 finaid@haas.berkeley.edu
Bakar Computer Center 1-510-643-0433 http://haas.berkeley.edu/HCS/
Chetkovich Career Center 1-510-642- 8124 http://haas.berkeley.edu/careercenter/
Long Business & Economics Library 1-510-642- 0370 http://www.lib.berkeley.edu/BUSI/

Berkeley MBA Certificate Programs

Certificate in Corporate Environmental Management http://www.bren.ucsb.edu/academics/mba_emph.htm
Certificate in Entrepreneurship 1-510-643-4592 tamaraw@haas.berkeley.edu
Certificate in Global Management 1-510-643-4999 teunisse@haas.berkeley.edu
Certificate in Health Management 1-510-643-1399 raube@haas.berkeley.edu
Certificate in Management of Technology 1-510-643-1398 motadmin@haas.berkeley.edu
Certificate in Real Estate 1-510-643- 6105 creue@haas.berkeley.edu

Haas Concurrent Degree Programs

JD/MBA – Boalt Hall School of Law 1-510-642-2274 admissions@law.berkeley.edu
JD/MBA – Hastings College of the Law 1-415-565-4623 admiss@uchastings.edu
MBA/MA in International and Area Studies 1-510-643-4159 ias@berkeley.edu
MBA/MPH in Health Management 1-510-643-1399 raube@haas.berkeley.edu

Other Haas Educational Programs

Undergraduate Program 1-510-642-1421 http://www.haas.berkeley.edu/undergrad
Evening & Weekend MBA Admissions 1-510-642- 0292 ewmbaadm@haas.berkeley.edu
Berkeley – Columbia Executive MBA Admissions 1-510-643-1046 emba@haas.berkeley.edu
Master’s in Financial Engineering Program 1-510-642-4417 mfe@haas.berkeley.edu
Ph.D. Program 1-510-642-1409 phdadms@haas.berkeley.edu
Executive Development 1-510-642-4735 execdev@haas.berkeley.edu

University Contacts
Graduate Division Admissions 1-510-642-7405 http://www.grad.berkeley.edu
Child Care 1-510-642-1827 http://www.housing.berkeley.edu/child
Housing 1-510-642-4108 http://www.housing.berkeley.edu
International House 1-510-642-9470 http://ihouse.berkeley.edu/
International Student Services 1-510-642-2818 http://www.ias.berkeley.edu/siss/

Other Contacts
Application http://haas.berkeley.edu/MBA/apply.shtml
Federal Direct Loan Program http://www.ed.gov/DirectLoan/
Free Application for Federal Student Aid (FAFSA) http://www.fafsa.ed.gov
Graduate Management Admissions Test (GMAT) http://www.mba.com
Test of English as a Foreign Language (TOEFL) http://www.toefl.org
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w w w. h a a s . b e r k e l e y. e d u

The Full-time Berkeley MBA Program at

the Haas School of Business prepares you
to be an innovative leader in any type of
organization -- from a major multinational
company to a fast-growing startup, nonprofit, or

The Berkeley MBA Difference
a business of your own. You learn to pursue new
ideas, to challenge the status quo, and to lead with
creativity. You are taught to master the funda-
mentals of management and the latest theories
and best practices in business. You are brought
together with outstanding women and men from
around the world, and immersed in a close-knit
community renowned for its collaboration and
teamwork. You are encouraged to leverage the
unparalleled resources of the University of
California, Berkeley. Finally, you are a part of a
campus community distinguished by its willingness
to get involved and make the world a better place.

Contents
2 The Berkeley MBA Curriculum
4 The Core: Foundation for Leadership
6 Electives: A World of Possibilities
8 Teaching, Leading, Working Together
10 Leveraging the Strengths of UC Berkeley
12 Learning Beyond the Classroom
14 In-depth Certificate Options
16 Concurrent Degree Options
18 Tops in Technology
18 Where Entrepreneurship
is a Team Sport
19 Top-Ranked Real Estate Program
20 Global Management
20 Preparing Leaders for the
Healthcare Industry
21 A Catalyst for Corporate Responsibility

22 The Berkeley MBA Community

24 Motivated to Make a Difference
26 A Spectacular, Defining Location
28 Explorers in Search of New Ideas
30 Passionate Scholars and Teachers

32 Career Launch
34 Supporting Your Success

36 The Berkeley MBA Network

39 Application Guidelines
41 Housing and Child Care
42 Costs and Financial Aid
44 Core and Elective Course List
46 Visiting Berkeley
48 From the Dean
TEXT.c2.Q5 copy.Q5_2 8/13/04
Shaping Business Leaders
for the 21st Century
Top Ranked Specialties
In 2004, US News and World
Report ranked the following
Haas School areas of study in
the top ten nationally:
• Finance
• Management
• Marketing
• Entrepreneurship
• Nonprofit
2 3
3:24 PM Page 2
The Berkeley MBA Curriculum
Innovative. Interdisciplinary.
Flexible. Intellectually
rigorous. Provocative.
Comprehensive. Global.
These are some of the key
adjectives that describe the
Berkeley MBA curriculum.
The program recently redesigned its
cutting-edge curriculum to offer even
greater flexibility and freedom in plan-
ning a course of study. The required
core curriculum builds a basic frame-
work in quantitative, analytical,
strategic, and problem-solving skills so
that you will be successful in manage-
ment. You learn these essential skills
in courses ranging from accounting
to strategy and more – all in your first
year. You may then choose from
dozens of innovative elective courses
that add depth in chosen areas.
Moreover, the broad-based Berkeley
MBA curriculum emphasizes creative
problem solving and out-of-the-box
thinking. The bottom line: students
graduate with the knowledge and skills
to become leaders in any kind of
organization – from startups and
multinational firms, to consulting
organizations and nonprofits.
w w w. h a a s . b e r k e l e y. e d u
“The faculty at Haas bring
a depth of business knowledge
that has really enhanced my
academic experience.”
Rany Ng, MBA 04
Defining The Berkeley MBA
• An innovative thinker who seeks out
fresh ideas and challenges convention.
• A consummate professional possessing
the management skills and business
knowledge to succeed.
• A leader in any organization.
• A doer who works collaboratively and
cooperatively.
• A good citizen concerned with helping
the community and making a difference
in the world.
Pioneering Research Rany Ng, MBA 04
Previous degree:
Provides Uncommon Depth
BS, Electrical Engineering
All Haas School courses are rooted Brown University
in the scientific disciplines of the uni- Current position:
Product Manager
versity – economics, mathematics, DoubleClick
social sciences such as psychology and New York, NY
sociology, and other areas. Faculty “The core curriculum provided me
with a foundation in pertinent topics
members who are experts in these such as finance, accounting, and
fields apply them toward increasing our marketing, and my elective in entre-
knowledge of successful management, preneurship provided me with the
leadership, human behavior, how
building blocks to write a business
plan. The faculty at Haas bring a depth
organizations work, and how the of business knowledge that really
economy and markets function. As a enhanced my academic experience.”
result, you not only gain knowledge
about best business practices, but also Ilya Entin, MBA 04
Previous degrees:
learn about the fundamental principles BS, Physics
behind them – the “how” and the Massachusetts Institute of Technology
MS, Electrical Engineering
“why.” The Berkeley MBA program is Stanford University
for individuals who like to think Current position:
deeply and expand their under- Product Manager
PayPal
standing of the world. San Jose, CA
“The marketing course taught by
Professor Glazer opened my eyes to
what marketing actually is, beyond
mere sales and advertising. I felt
like a kid at a toy store whenever I
looked at the electives catalog — you
can take such diverse classes as
negotiations, financial services,
wine industry, and more.”
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The Berkeley MBA Curriculum
The Core:
Foundation for Leadership
The Berkeley MBA cur-
riculum is anchored by eleven
required core courses that
provide the analytical tools
and essential knowledge to
lead effectively. You will take all
of your core courses in the first year,
including finance, accounting, opera-
tions, micro- and macro-economics,
strategy, organizational behavior, data
and decisions, leadership communica-
tion, marketing, and business ethics.
The core courses, which make up about
40% of a typical student’s course of
study, are deliberately designed to build
upon one another.
The two semesters of the first year are
divided into mini-semesters, with most
core courses meeting four hours per
week over seven weeks. You will take
only a few core courses at a time so that
you can study your subjects intensively.
The second semester of the first year
includes four required courses, such
Rashi Glazer
Professor, Haas Marketing Group
Acting Dean for Executive Education
Co-Director, Center for Marketing and Technology
At Haas since 1989
Courses taught:
Marketing Management (Core)
Current research interests:
High-technology marketing and e-business
Consumer and managerial decision making
Marketing strategy
Degrees:
BA, Sociology and Psychology
Brandeis University
MBA, Stanford University
Ph.D., Marketing
Stanford University
“The core marketing course is very interac-
tive and case oriented. Marketing is not so
much a matter of theory, but a way of think-
ing. The approach we use may take some
getting used to, but once you get it, you get
it. It will teach you to think on your feet, work
in real-time, and solve problems instantly.”
4 5
as a mandatory course in ethics – a
subject more critical in today’s business
environment than ever. In addition, you
will take at least two elective courses in
the second semester of your first year,
providing added flexibility to specialize
early in the program.
Two full days in the fall semester of the
first year are devoted to an intensive
career-planning program, consisting
of a dynamic set of activities designed
to prepare you for your job search.
Furthermore, the curriculum is struc-
tured to teach the most essential man-
agement subjects in the fall semester,
so that you are able to do your best in
interviews for summer internships.
Best Teachers,
Team Projects, Ethics
You’ll find outstanding faculty teaching
at every level at Haas, including the core
courses. Core faculty members meet
weekly to discuss issues that arise in each
course and to coordinate and integrate
their syllabi. Faculty members coordinate
their choice of case studies and lecture
topics, so that the theory learned in one
course may be applied to a problem the
next week in another course.
Core faculty members also make signif-
icant use of team assignments and
projects, where students work together
in small groups to learn. Team proj-
ects, which make up 10% to 30% of
the final grade, are used in nearly
every core course.
The Berkeley MBA core curriculum is
also the place where you will begin
exploring the serious issues of corporate
social responsibility and business ethics,
the latter being a required core course.
Curriculum Overview
First Year
Pre-enrollment
• Quantitative Methods Workshop
(optional/late summer) Two-week review
of math, probability, statistics, accounting,
and finance
• Communications Workshop (optional/
late summer) Two-week refresher of
oral communication and writing skills
• MBA Orientation (required) One-week
introduction to life at Haas, and fun, too!
Fall
Required Core Courses ”A,”
Weeks 1-7
• Introduction to Data Analysis for
Management
• Economics for Business Decision Making
(Microeconomics)
• Organizational Behavior
Intrasession
• Two-day career management conference
Required Core Courses “B,”
Weeks 9-15
• Financial Accounting
• Introduction to Finance
• Marketing Management
Required Core Mini Course
• Leadership Communication
Student Conferences, Speaker
Series, and Events
• Women in Leadership Conference
• Leading Edge Technology Conference
• Various Speaker Series
Career Events
• Career Development Workshops
Workshops on interviewing, resume and
cover letter writing, and networking held
throughout semester
• Firm Nights Opportunity to network with
firms from various industries
w w w. h a a s . b e r k e l e y. e d u
Winter
• Study Tour (optional) Study trip to
Asia, Latin America, or Europe organized
by a student club
Spring
Required Core Courses “A,”
Weeks 1-7
• Introduction to Operations Management
• Macroeconomics in the Global Economy
Required Core Courses “B,”
Weeks 9-15
• Strategy in the Global Context
• Managing Business Ethics in a
Global Economy
Elective Courses
(full 15-week semester)
• Two or three electives
Student Conferences,
Speaker Series, and Events
• Berkeley Asia Business Conference
• Challenge for Charity
• UC Berkeley Business Plan Competition
• Global Social Venture Business
Plan Competition
Career Development
• Interviews for summer internships
begin in January
• Independent job search begins
• Firm Nights
Summer
• Internships and Summer Jobs
• International Business Development
Consulting Projects
Travel in teams throughout the world
for consulting projects
• UN/MOT Fellowships
Conduct field research on sustainable
solutions for economic development
in developing countries
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The Berkeley MBA Curriculum
Electives: A World of Possibilities
Courses Initiated
by MBA Students
Student-initiated courses are a tra-
dition at the Haas School. Every
semester, we offer several courses
that are initiated and run by stu-
dents with faculty guidance.
Typically, such courses focus on
a specific theme or industry. In
2003, Gillah Reyes, MBA 05,
worked with faculty sponsor Priya
Raghubir to develop the course
“Marketing to Diverse Customer
Segments.” This course focused
on marketing to minority groups,
the gay and lesbian community,
and other diverse audiences.
Other recent student-initiated
courses include:
• Investment Fund Management
• Careers in Marketing
• Corporate Social Responsibility
• Life as an Entrepreneur
• Wine Industry
• The Middle Market Deal
6 7
Page 6
Elective courses comprise
60% of the Berkeley MBA
curriculum, meaning that you
begin to customize your own
course of study in the first
year of the program. The elective
portion of the curriculum encourages
you to arrange your studies to fit your
own individual needs and interests. You
may choose from a wide variety of elec-
tives and dual degree offerings – from
within the Haas School and from the
wider university – as well as design
courses of your own in conjunction with
a faculty member. “The Berkeley MBA
elective curriculum can be tailored to
meet whatever career you are targeting,”
says Dave Egan, MBA 04.
At Haas, innovative theory and real-
world experience combine to provide a
dynamic business education. Elective
courses, which are introduced rapidly
and are updated regularly, reflect the
newest ideas, trends, and thinking in
business. In addition to traditional
electives in fields such as accounting,
finance, and marketing, leading-edge
courses keep students current in hot-
topic areas, such as Organizing for
Strategic Advantage, and Information
and Technology-based Marketing.
Innovation is especially evident in the
range of electives inspired by the Haas
School’s proximity to Silicon Valley, such
as courses in Managing Innovation and
Change, and Opportunity Recognition:
Technology & Entrepreneurship in
Silicon Valley.
w w w. h a a s . b e r k e l e y. e d u
Curriculum Overview
“The breadth of programs offered Second Year
Fall
has been the school’s greatest Elective Courses
contribution to my development.”
• Four or five electives
• International exchange program (optional)
Student Conferences, Speaker
Series, and Events
Michelle Thomas, MBA 04
• Women in Leadership Conference
• Leading Edge Technology Conference
• Various Speaker Series
Career Development
• Second-year job interviews
(September-March)
• Firm Nights
Winter
• Study Tour (optional)
Spring
Elective Courses
• Four or five electives
Student Conferences, Speaker
Series, and Events
Because the Haas School is committed to • Berkeley Asia Business Conference
ensuring the highest quality curriculum • Challenge for Charity
• UC Berkeley Business Plan Competition
and high student satisfaction, it conducts
• Global Social Venture Business Plan
an annual survey of Berkeley MBA stu- Competition
dents to assess which courses should be • UN/MOT Joint Conference on Technology
and Developing Economies
added or modified. For example, as a
direct result of last year’s survey, new Commencement
courses were added in sales manage-
ment, leadership, and finance.
The international aspects of the elective Michelle Thomas, MBA 04
curriculum also provide you with mul- Previous degree:
tiple opportunities to spend a semester
BA, Business Administration
California State University, Fresno
of study abroad, to plan study trips to
Current position:
other countries during breaks, and to Marketing and Outreach Manager
Level Playing Field Institute
serve as a consultant through the innova- San Francisco, CA
tive International Business Development “The breadth of programs offered has been the
program, which places students with school’s greatest contribution to my development.
companies around the world for three- The fact that I could participate in the entrepreneur-
ial series, listen to business plan lectures, attend
week projects. technology fairs, and participate in marketing com-
petitions allowed me to truly experience different
A number of popular electives are taught industries and functions.
by Haas School lecturers and adjunct “Most people tout the collaborative nature of our
professors who are successful executives, students as the greatest advantage to a Berkeley
including specialists in marketing, invest- MBA, while I see our most impressive traits as our
intellect, outgoing nature, and social missions.”
ment banking, energy policy, advertising,
and law, as well as established entrepre-
Lynn Yako Anderson, MBA 04
neurs. In addition, you will gain expo- Previous degree:
sure to real-world business through BS, Economics
Stanford University
visiting CEOs and other executives
Current position:
who come to lecture and lead informal Director of Brand Marketing
discussions in the classroom. “I really Brand New Brands, Inc.
Mill Valley, CA
enjoyed the various Haas electives that
“My Haas experience has had a large impact on my
sought to combine case studies with real- career. I feel extremely fortunate to have access to
world experience by bringing in local the alumni network and the career events organized
area professionals and Haas alumni to
both by the career center and fellow students.
talk about recent ‘hot’ issues in their “In a student-run class called Careers in Marketing,
a marketing professional would come to class and
fields,” says Jonathan Belk, MBA 04. describe a day in the life at the firm. It was a great
way to learn about different corporate cultures and
marketing functions, and it really helped to prepare
us for interviews.”
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The Berkeley MBA Curriculum
Priorities: Teaching, Leading,
Working Together
“I’m now focusing Good teaching is a priority
in the Berkeley MBA Program.
on building my The best proof of this is
from Berkeley MBA students
themselves, who are asked to
business skills to evaluate the teaching of their
professors every semester. Over
complement my the past several years, from two-thirds to
nearly 80% of the Haas School faculty
science background.” members have regularly earned coveted
“Club 6” status in their student evalua-
Manuel Rodriguez, MBA 05
tions – that is, at least 50% of their stu-
dents rated them at between 6 and 7 on
a 7-point scale. About 20% of professors
have earned a perfect score.
This emphasis on teaching includes a
teaching mentorship program to
improve the classroom skills of newly
hired professors. For example, last year
10 new Haas professors volunteered to
have their classes videotaped and cri-
tiqued by seasoned, senior faculty mem-
bers as part of an effort to ensure a high
quality of teaching throughout the
Berkeley MBA Program.
8 9
In the Berkeley MBA classroom, faculty
members emphasize both theory and
practice by using a variety of teaching
methods. Case studies, seminars, simula-
tions, guest speakers, and group proj-
ects all facilitate the learning process.
Classroom learning is enhanced by
numerous opportunities to apply the
lessons to real-world situations. For
example, some courses in marketing
and entrepreneurship place teams of
MBA and graduate engineering students
together at Silicon Valley firms for
hands-on consulting projects.
An Emphasis
on Building Leaders
Another priority of the Berkeley MBA
curriculum is to educate you broadly on
the topic of leadership. At Haas, you will
learn the skills and be provided with
opportunities for developing your own
leadership potential.
The program takes a holistic view of
leadership. Through a combination of
core and elective courses and special
w w w. h a a s . b e r k e l e y. e d u
Manuel Rodriguez,
MBA 05
(pictured below)
Previous degrees:
BS, Chemical Engineering/Biochemistry
Rice University
MS, Chemical Engineering
Stanford University
Ph.D., Molecular Pharmacology
Stanford University School of Medicine
Previous position (prior to Haas):
Curation Scientist
Prolexys Pharmaceuticals
Salt Lake City, Utah
“Prior to coming to Haas, I worked as a
scientist focusing on drug discovery.
Because my long-term goal is to work
in venture capital doing biotech invest-
ments, I’m now focusing on building
my business skills to complement my
science background. I know that the
more I understand what it takes to get
a biotech company up and running,
the better I can be as an investor.”
workshops, you gain insights into the
nature of leadership, experience chal-
lenging leadership situations in class,
and apply that learning in your own
career development process. For
example, Leadership Communication is
taught in the core, Speaking as a Leader
is offered as an elective, and Leadership
Assessment and Development is explored
in career development workshops.
Cooperative Culture
Develops Team Players
Within the Haas School, considerable
learning takes place during formal and
informal interactions with classmates.
Teams of students carry out many of the
projects assigned in Berkeley MBA
courses. The relatively small size of the
MBA student body ensures that the
learning experience is personalized;
strong connections develop between
faculty and students and among fellow
students. The cooperative, team-ori-
ented culture teaches the lessons of
working successfully with others to
achieve objectives – a powerful and
necessary skill in today’s complex,
fast-paced business environment.
Jinny Lee, MBA 02, says she considered
other schools that also have strong
team-based cultures, “but none of them
seemed to have the sense of community
that Haas does. There are many excel-
lent MBA programs out there, but Haas
seemed to have the perfect blend for
me – a strong academic program,
opportunities to network with the
hottest companies, active student
leadership, and an intimate setting.”
TEXT.c2.Q5 copy.Q5_2 8/13/04
Leveraging the Strengths
of UC Berkeley
Xavier Ragot, MBA 04
Previous degree:
BS, Aerospace Engineering
ENSAE Ecole Nationale Superieure de
L’Aeronautique et de L’espace
Current position:
Analyst
AllianzHFP
San Francisco, CA
“The best selling point for the Haas
School is its link to UC Berkeley,
which is famous all over the world.
The close connection to compa-
nies around the Bay Area is also a
very big advantage.
“The large number of international
students gave me a good perspec-
tive for working in other countries.
At Haas I was impressed by the
diversity of people, coming from
many countries and with very dif-
ferent cultural and professional
backgrounds. For my first experi-
ence abroad, I found that interna-
tional exposure very enriching for
me and for my family.”
Alejandro Borgia, MBA 04
Previous degree:
BS, Computer Science
Princeton University
Current position:
Consultant
Boston Consulting Group
Los Angeles, CA
“The Berkeley MBA experience was
a great step in my ongoing career
development. It provided me with
a solid foundation in the core disci-
plines of business administration,
as well as an enriching development
opportunity through leadership
experience and activities that went
well beyond the classroom.”
10
3:25 PM Page 10
The Berkeley MBA Curriculum
The Berkeley MBA Program
draws on the incredible
breadth and depth of the
University of California at
Berkeley, whose graduate pro-
grams are consistently ranked
among the best in the world,
and whose undergraduate
programs are among the most
selective. You are encouraged to sup-
plement business courses with graduate
classes outside the business school in
areas ranging from engineering, law, and
urban planning to foreign languages,
international area studies, and public
policy. In addition, special interdiscipli-
nary opportunities within the Berkeley
community – such as the widely popular
Management of Technology Program –
enable you to learn from top experts in
almost every field. Joint courses with
students in law, engineering, informa-
tion systems, and public health enhance
the educational experience of many
MBA students.
A Stellar Academic Institution
With the Berkeley MBA Program, you
earn a degree from a university whose
name and reputation open doors
around the globe. The mission of the
University of California is to excel in
research, teaching, and public service.
Over the decades, this mission has
developed a culture at UC Berkeley that
stimulates greatness. The proof is in the
university’s distinguished record of
Nobel level scholarship, constant inno-
vation, a concern for the betterment of
our world, and consistently high rank-
ings of its schools and departments –
the Haas School among them.
Since its founding in 1868, UC Berkeley
has grown with the rapidly expanding
population of California and responded
to the educational needs of the devel-
oping state. The business school was
founded in 1898, making it the second
oldest collegiate business school in the
United States and the first at a public
university. The school trained students
for trans-Pacific trade and growing west
coast business development.
By the 1930s, research at UC Berkeley
burgeoned in nuclear physics, chemistry,
and biology, leading to the develop-
ment of the first cyclotron, the isola-
tion of the human poliovirus, and the
discovery of all the artificial elements
heavier than uranium, including
Berkelium and Californium. Eighteen
members of the UC Berkeley faculty
have been awarded Nobel Prizes for
these and subsequent achievements in
science, literature, and economics.
Today, according to the National
Research Council, UC Berkeley ranks
first nationally in the number of grad-
uate programs in the top 10 in their
fields (in fact, 97% of the university’s
programs made the top 10 list).
UC Berkeley
Founded in 1868
Flagship campus of the
University of California
33,076 students from 101 countries
23,206 undergraduates
9,870 graduate students
1,818 faculty
343 degree programs
Over 419,000 alumni worldwide
1,232 acre campus
w w w. h a a s . b e r k e l e y. e d u
UC Berkeley
Academic
Distinctions
• Ranks first nationally in the
number of graduate programs
in the top 10 in their fields
(National Research Council).
• The leading institution in
awarding doctoral degrees
to minorities and women
• 18 Nobel Prize laureates
(including the late Haas
professor John Harsanyi)
• 125 American Association
for the Advancement of
Science Awards
• 216 American Academy of
Arts and Sciences Awards
• 137 Fulbright Scholars
• 155 Guggenheim Fellows
• 28 MacArthur Fellows
• 103 National Academy of
Engineering Awards
• 127 National Academy of
Sciences Awards
• 29 National Medal of Science
Awards
• 92 Sloan Fellows
• 9 Wolf Prizes
• 5 Pulitzer Prizes
• 1 National Poet Laureate
Colleges
and Schools
Berkeley MBA students have
the opportunity to take electives
at any of Berkeley’s renowned
graduate departments.
• College of Chemistry
• Graduate School of Education
• College of Engineering
• College of Environmental
Design
• School of Information
Management and Systems
• Graduate School of
Journalism
• Boalt Hall School of Law
• College of Letters and Science
• College of Natural Resources
• School of Optometry
• School of Public Health
• Richard & Rhoda Goldman
School of Public Policy
• School of Social Welfare
11
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The Berkeley MBA Curriculum
Learning Beyond the Classroom
The winners of the 2004 Global Social
Venture Competition (held in London)
include two UC Berkeley graduate
students.
Two Innovative
Business Plan
Competitions
Berkeley MBA students have taken
the lead in developing two annual,
world-class business plan competitions.
The Global Social Venture
Competition, created by Berkeley
MBA students in 1999, is the first
successful business plan competition
that measures both the financial
returns and social impacts of new
ventures and attracts entrepreneurial
MBA students from around the world.
In 2004, the competition enjoyed
record-breaking participation, with
129 submissions, and $100,000 in
prizes. It is a partnership with the
London Business School, Columbia
Business School, and The Goldman
Sachs Foundation.
The UC Berkeley Business Plan
Competition, also founded and
organized by Berkeley MBA students
and open to UC students and alumni,
is among the top university competi-
tions in the nation for number of
entries, quantity of prize money, par-
ticipation by Silicon Valley venture
capitalists, and the amount of venture
funding secured by past winners
(over $130 million in five years). New
in 2004 was a Best of Berkeley/
UCSF Technology Prize for the team
that best used current UC Berkeley or
UCSF research as an integral part of
its business plan.
12
Page 12
The Berkeley MBA curriculum
is immeasurably enriched by a
large array of innovative
courses that combine classroom
learning with hands-on exposure to
real-world business situations. In addi-
tion, the program offers you numerous
opportunities to get involved in field
activities that make real-time use of the
knowledge and skills you have mastered
in your coursework.
Over 50 percent of full-time Berkeley
MBA electives make use of hands-on
projects, which almost always means
team projects — an important aspect of
experiential learning. For example, teams
of Berkeley MBA students work directly
with firms such as Hewlett-Packard, Ford
Motor Co., and McDonalds Corp. in a
corporate responsibility course. A recent
team spent eight weeks conducting
research for Deloitte & Touche on
whether companies that engage in cor-
porate social responsibility boast supe-
rior financial performance.
Even the core course in Organizational
Behavior asks every student to conduct an
organizational audit of the firm of his or
her choice. Small teams spend five inten-
sive days gathering data about how well an
organization is functioning. They then pro-
vide the firm with a written report detailing
suggestions for improvement. “The audit
usually persuades even the most skeptical
students that OB principles are critical to
managerial effectiveness,” says Pino Audia,
who teaches the course.
International Business Development
may be the Haas School’s most her-
alded experiential elective. Each
summer it sends 60 to 70 Berkeley MBA
students in small teams to work with a
variety of clients for three weeks on
consulting projects in various countries.
w w w. h a a s . b e r k e l e y. e d u
Annual UN Conference Focuses on
Economic Development
The Management of Technology Program at the Haas School has teamed up
with the United Nations to offer an annual, three-day conference called “Bridging
the Divide — Technology, Innovation, and Learning in Developing Economies.”
Featuring government and business leaders from around the world, it explores
the role of technology in the industrial development of the world’s emerging
economies. The collaboration also features a fellowship program that sends
dozens of Berkeley MBA students yearly to developing countries to study eco-
nomic development solutions. Pictured here, Dr. Michiharu Nakamura, president
of R&D Worldwide for Hitachi, Ltd., the largest industrial group in Asia, gives a
keynote address at the conference.
One team recently worked in the jungles
of Borneo, Indonesia, helping farmers to
set up a viable business co-op that will Real-World
allow them to pool the rattan they har- Responsibility
vest and sell it to furniture manufacturers The Haas School’s Center for
at a reasonable profit. Responsible Business closely couples
classroom study with real-world
Myriad Opportunities for projects that allow students to
Real-World Experience apply newly learned theories and
frameworks.
Beyond the course-related field activities are
One such project asked a team to
a plethora of projects, student-organized con- envision the future of environmen-
ferences, case and business plan competi- tal research and development at
tions, and numerous special events that Hewlett-Packard (HP). According to
Aaron Ackermann, MBA 05, “HP
challenge Berkeley MBA students to put
told us to imagine that we had full
their learning to work right away. reign over a $2 billion R&D budget,
and to choose environmental initia-
For example, a new, innovative research fel- tives to spend it on. We researched
lowship sends teams of MBA students and a wide range of emerging and
future environmental technologies,
other Berkeley graduate students overseas developed a framework that HP
on projects, such as one to create solar pow- could use to evaluate such initia-
tives, and advised HP on how to
ered lighting systems in rural China, and
spend the money in a long-term,
another to extend microfinance loans in strategic way.”
Uganda. The activities are part of a collabo-
rative effort between the United Nations
Industrial Development Organization and Pictured at left:
the Management of Technology Program Andy Donner, MBA 05
that focuses on researching sustainable Previous degree:
BA, History
solutions for economic development in Duke University
developing countries. Student teams spend Previous position (prior to Haas):
at least three weeks abroad conducting field Senior Manager of Product Marketing
Entopia, Inc.
research, which is published in a new Redwood Shores, CA
journal and later presented at an annual
UN conference held at the Haas School. Lynelle Preston, MBA 01
Previous degree:
The Berkeley Solutions Group, a student- BA, Anthropology and
Environmental Science
run enterprise, provides students with the Middlebury College
opportunity to work on real-world, paid MS, Environmental Management
University of Michigan
consulting jobs with companies in industries Current position:
such as biotech, transportation, and real Environmental Strategy Manager
estate. For instance, a consumer packaged-
Hewlett-Packard
Palo Alto, CA
goods company recently turned to Berkeley
MBA students to study whether there was Aaron Ackermann, MBA 05
interest in its products among Hispanic Previous degree:
BA, Philosophy
consumers. The students helped the com- University of Chicago
pany to work with grocery stores in devel- Previous position (prior to Haas):
Business Development Executive
oping new packaging and displays – ideas
Frog Design
that were implemented. New York, NY
13
TEXT.c2.Q5 copy.Q5_2 8/13/04
Expert Knowledge:
Six In-Depth Certificate Options
Katherine (K.C.) Coco,
MBA/MPH 04
Previous degree:
BS, Economics
UC Berkeley
Summer internship:
Editor/Consultant
Instituto National de Salud Publica
Cuernavaca, Mexico
“I came to Haas because of its reputa-
tion as a top school. Based on my
undergraduate experience at UC
Berkeley, I knew that I would be in a
stimulating and diverse environment
with faculty and peers who share sim-
ilar ideals.
“My peers constantly provide motiva-
tion, support, amazing insights, and
fascinating perspectives and have had
an extremely positive impact on my
Haas experience and on me. The
Berkeley MBA has improved my lead-
ership and management skills,
increased my fundamental and theo-
retical understanding of business, and
allowed me to further develop my
plans for the future.”
Ravi Shanmugam,
MBA 04
Previous degree:
BS, Computer Science
Harvard University
Current position:
Ph.D. student
Haas School of Business
Marketing concentration
“With my high-tech background, I
saw the Berkeley MBA as an opportu-
nity to broaden my foundation in
technology with an understanding of
how it relates to the many functional
areas of business.
“Activities at Haas give us a chance
to take our education beyond the
walls of the classroom. I never thought
part of my MBA experience would
include interviewing firefighters in
Chicago. That’s what I found myself
doing as part of a joint project with
a group of Berkeley engineering stu-
dents who developed new, cutting-
edge firefighting equipment for the
Chicago Fire Department.”
14
3:26 PM Page 14
The Berkeley MBA Curriculum
As a Berkeley MBA student,
you have the option to earn
certificates in one of six areas
of study. These certificates supple-
ment the MBA degree and do not
require a separate application. They are
earned after you have completed a desig-
nated number of courses and special
projects. Certificate requirements are
described in detail on the respective links
at http://www.haas.berkeley.edu/
MBA/studentservices/certificate.html.
Certificate in Corporate
Environmental Management
This program provides a unique inter-
campus experience that utilizes the
University of California’s exceptional
strengths in environmental science,
business, and law to reflect a multi-disci-
as graduate students from the Bren
plinary approach to environmental
School of Environmental Science &
problem solving. You attend class with
Management at UC Santa Barbara,
other MBA and law school students
where the program is based. You travel to
from throughout the UC system, as well
UCSB six times in your second year for
intensive weekend courses in environ-
mental science, policy, and management.
Certificate in Entrepreneurship
Leveraging the Haas School’s proximity
to Silicon Valley, this program integrates
classroom and extracurricular activities.
In addition to course requirements, you
gain field experience either through an
internship with a local entrepreneurial
operation, or complete a project that
integrates fundamental business skills in
a marketing or business plan for a ven-
ture of your own design.
Certificate in
Global Management
This certificate program allows you
to demonstrate proficiency in the
theory and application of global
business and management principles.
Requirements for the certificate fall
into three areas: overseas experience;
courses with international content;
and language requirement.
Certificate in Health
Management
This certificate program prepares you
for business leadership roles in the
health services and health technology
industries. Capitalizing on its location in
one of the world’s most dynamic health-
care marketplaces and its proximity
to the vibrant Bay Area biotechnology
industry, the Haas School provides
access to a range of courses in health
management and collaborates with
companies that offer internships,
consulting engagements, current
real-world case studies, guest speakers,
and career opportunities.
Certificate in Management
of Technology
Jointly offered by Berkeley’s Haas
School, College of Engineering, and
School of Information Management
and Systems, this certificate program
offers courses geared toward both
technically and non-technically trained
students. Business, engineering, and
information systems students share the
classroom to learn from one another.
You can elect a broad overview of tech-
nology management or specialize in a
particular field.
Certificate in Real Estate
This certificate program shows potential
employers that, in addition to having
mastered the fundamental material in
the MBA program, you have successfully
mastered the management, develop-
ment, and financing of real estate.
Requirements include courses from
related fields, such as architecture, law,
public policy, and city planning.
For details, consult:
http://www.haas.berkeley.edu/
MBA/studentservices/
certificate.html.
w w w. h a a s . b e r k e l e y. e d u
Nonprofit and Public
Management (NPM)
Program
The NPM Program recognizes that
Berkeley MBA students will be leaders
— not only in business but also in our
communities, in our governments,
and in our world. The purpose of the
program is to enhance the leadership,
management, and entrepreneurial
capabilities of Berkeley MBA students.
The program prepares them to lead
nonprofit and public organizations
and new entrepreneurial ventures,
and to serve on boards, commissions,
and in other positions of community
and public leadership.
The program offers:
• Courses in Strategic Management
of Nonprofits, Cross-Sector
Collaboration, Fundraising and
Marketing, Nonprofit Boards, and more.
• Monthly speaker series, bringing
leaders from the field together
with students and faculty to
discuss emerging issues.
• Monthly networking and
professional development events.
• Summer internships supported by
our Haas for Students Fund.
• Board Fellows program, which
places students on local nonprofit
boards of directors.
• New Sector Alliance — a partner-
ship with Accenture consultants
that offers students tailored,
semester-long group projects
with select nonprofits.
• Hands-on experience through
group and individual projects in
classes and independent studies.
• Career development and placement.
The NPM program director, Nora Silver,
brings over 30 years of leadership in
the nonprofit and public sectors.
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The Berkeley MBA Curriculum
More Than an MBA:
Concurrent Degree Options
Haas and Columbia
Offer Domestic
Exchange Program
The Haas School and Columbia
Business School offer an exchange
program for MBA students in the fall
of their second year. Haas exchange
students have the opportunity to
take advantage of Columbia’s prox-
imity to Wall Street and the media
and entertainment industries in New
York, while Columbia students who
come to Haas gain exposure to
Silicon Valley. Up to three students
from each school may participate
each year.
16
Page 16
The Haas School offers
concurrent degree programs
in areas of special interest
to business professionals.
Earning a dual degree offers Berkeley
MBA graduates new levels of flexibility
and proficiency for unique career
opportunities both in the United States
and abroad.
JD/MBA Program
The JD/MBA program provides you
with a solid foundation in both law and
management. Upon completion of this
four-year program, you earn a Berkeley
MBA degree as well as a JD degree
through either UC Berkeley’s Boalt
Hall School of Law or UC Hastings
College of the Law in San Francisco.
Typically, you spend your first year in
law school and your second year in
business school. During your third and
fourth years, you take elective courses
in both schools.
w w w. h a a s . b e r k e l e y. e d u
International Exchange Programs
Nothing compares to the experience of attending a foreign university and
getting to know students in another country for an entire semester. Berkeley
MBA students may embark on an international exchange program in the fall
semester of their second year. They pay the normal Haas fees and may earn
up to 12 units toward their MBA degree while abroad. International
exchange programs are offered in the following locations:
• London Business School (LBS), London, England
• L’Ecole Des Hautes Etudes Commerciales (HEC), Jouy-en-Josas, France
• Instituto de Estudios Superiores de la Empresa (IESE), Barcelona, Spain
• Rotterdam School of Management (RSM), Rotterdam, The Netherlands
• Scuola di Direzione Aziendale (SDA), Bocconi, Milan, Italy
• The Hong Kong University of Science and Technology (HKUST), Hong Kong
Rodrigo Moreira, MBA 04
Previous degree:
BS, Civil Engineering
MBA/MPH Program in Universidade Federal de Uberlandia, Brazil
Health Management Current position:
The Haas School and the UC Berkeley Senior Strategic Pricing Manager
Fairchild Semiconductor
School of Public Health work in part- San Jose, CA
nership to train leaders in the rapidly “The Haas core curriculum has the
expanding health management field. optimal balance to build MBA skills.
The elective choices are wide
In the 2.5-year MBA/MPH program,
enough to provide the MBA stu-
you earn both the MBA and Masters of dent with tools for different career
Public Health degrees. You take courses paths. The caliber of the professors
is just incredible.”
in both schools, as well as complete a
three-month internship in a health
Phillip Owens, MBA 04
organization. The program prepares Previous degree:
you for senior positions in health-related BA, Business Administration
University of Southern California
industries, including managed care
Current position:
and insurance, consulting, healthcare Development Associate
delivery, biotechnology, e-health, medical The Steadfast Companies
Newport Beach, CA
devices, and pharmaceuticals.
“I plan to transition my career into
MBA/MA Program in real estate investment and develop-
International and Area Studies ment. My goal to gain applicable,
relevant industry knowledge was
The three-year MBA/MA program met through classroom lectures,
allows you to broaden your knowledge property tours, real estate competi-
of different regions or countries by
tions, and related club events. My
professors were fantastic, and the
taking internationally-oriented topical, friends I have made both from the
language, and area study courses from real estate club and from my classes
are great.”
departments and schools across UC
Berkeley. You may focus on either a Clay Akiwenzie, MBA 04
topic or an area. Topics include Previous degree:
international or global issues, such as BA, Religious Studies
Stanford University
international trade and debt, invest-
Current position:
ment strategy, global communications, Associated Relationship Manager,
Wholesale Banking
environmental issues, or urban and
Wells Fargo
regional development. Areas include San Francisco, CA
major countries such as China, Japan, “I came to Haas to bring together
Russia, Germany, or Brazil, and regions my interests in health care and
housing.
such as the Middle East, Africa, or
“I was involved in the Bank of
Southeast Asia.
America Affordable Housing
Challenge, an incredible experience
For details, consult: that allowed me to see the develop-
http://www.haas.berkeley.edu/ ment process from the inside and
MBA/ConcurrentDegree.html contribute to an important project. It
also helped me find my internship for
the summer at an affordable housing
finance consulting company.”
17
TEXT.c2.Q5 copy.Q5_2 8/13/04 3:26 PM
Tops in
Technology
In recognition of the per-
vasive impact of technology
on business, the Berkeley
MBA Program emphasizes
the study of technology,
providing you with an
overview as well as the
opportunity for specializa-
tion. You may select from a variety
of leading-edge electives that explore
technology and its effects, including
Information- and Technology-based
Marketing, and Opportunity
Recognition: Technology &
Entrepreneurship in Silicon Valley.
“The Berkeley MBA prepared us for
the new technological landscape by
not focusing on fads and trends,
but rather the fundamentals of busi-
ness and how they are supported by
technology,” says Ravi Shanmugam,
MBA 04.
The Haas School’s proximity to
Silicon Valley strengthens its connec-
tions to the high-tech community.
Faculty members frequently invite
local executives to be guest lecturers
18
Page 18
in their courses and to partner with
them in research projects. Student
groups host special events, such as
the daylong Berkeley
Nanotechnology Forum, and
organize career-oriented activities
with local firms. “Haas has a real
geographical advantage being
located so close to the Silicon
Valley,” says James Lin, MBA 04.
Most Popular Program
The Haas School offers a technology
specialization through its
Management of Technology (MOT)
program. The program, which
focuses on the set of management
activities associated with bringing
high-tech products to market, is a
joint effort of the Haas School, the
College of Engineering, and the
School of Information Management
and Systems.
MOT has also become the most
popular interdisciplinary program
on the campus because it has suc-
cessfully integrated business and
technology education in classes that
bring MBA students and engi-
neering students together.
Numerous Silicon Valley firms
sponsor MOT projects every year in
which teams of MBA and engi-
neering students act as project con-
sultants. Three MOT fellowship
programs offer paid opportunities
to about 25 students each year.
Management of
Technology
The Management of Technology program
is a joint research and teaching effort led
by (from l to r) Executive Director Andrew
Isaacs, Professor Emeritus Robert Cole of
the Haas School of Business, and
Professor Paul Wright of the College of
Engineering.
Where
Entrepreneurship
is a Team Sport
The San Francisco Bay
Area has long been a
hotbed for new business
creation, and the Haas
School remains the leading
center for the study and
practice of entrepreneur-
ship. The Berkeley MBA program
offers its students the skills and
knowledge to launch fast-growth,
high-potential enterprises and
teaches them how to start careers in
the venture capital industry. Some
Haas students begin their own firms
even while in school or launch
startups after graduation. “The
school’s entrepreneurial spirit nur-
tures the kind of creative thinking
that will be beneficial for years to
come,” says Richard Chang, MBA 04.
One of the first business schools in
the nation to offer entrepreneurship
courses, the Haas School emphasizes
the integration of classroom
learning with connections to the
local entrepreneurial and venture
capital communities. “My entrepre-
neurship class gave me the chance to
write a business plan with five class-
mates and receive feedback from a
panel of venture capitalists,” says
Emily Norman, MBA 04.
The locus of these activities is the
Lester Center for Entrepreneurship
and Innovation. By participating in
the center’s many activities, students
meet and learn from leaders who
manage, advise, and fund entrepre-
neurial ventures.
Among the activities of the Lester
Center are two nationally prominent
business plan competitions and a
Lester Center Leadership
Jerry Engel (left), Adjunct Professor and
founding Executive Director of the Lester
Center, is senior faculty advisor to the UC
Berkeley and Global Social Venture busi-
ness plan competitions, and teaches
Entrepreneurship and Venture Capital &
Private Equity. John Freeman (right),
Helzel Professor of Entrepreneurship &
Innovation, and Lester Center Director of
Research, leads the Haas School’s aca-
demic focus on entrepreneurial studies
and research.
monthly Entrepreneurs Forum that
provides the opportunity to meet
with venture capitalists, entrepre-
neurs, and business leaders. Just off
campus is the Haas-affiliated
Berkeley Entrepreneurship
Laboratory, a business incubator
which has room for up to eight
startups launched by Haas students
or alumni. Current Haas students are
actively involved. The Entrepreneurs
Association, whose membership
includes almost half the MBA class,
organizes activities including intern-
ships at nearby high-growth startups.
Top-Ranked
Real Estate
Program
Consistently ranked among
the nation’s top three pro-
grams, the Real Estate
Program at the Haas
School combines a strong
analytical focus with hands-
on field experience. It pre-
pares students for a broad range of
career paths, such as real estate
investment trusts, real estate oper-
ating companies, developers, finan-
cial institutions, investment banks,
and consulting companies.
Students focus on four areas – finan-
cial analysis, real estate finance and
securitization, project development,
and e-commerce strategies. Real
estate courses in the Berkeley MBA
Program combine lectures and case
methods, student-initiated projects,
and in-class work with leading real
estate professionals. Students can fur-
ther develop their professional skills
through internships, a CEO men-
toring program, and participation in
the Real Estate Club and external
real estate and finance competitions.
A nationally recognized real estate
research program at the Haas School
ensures that the latest ideas and
knowledge infuse the MBA courses.
Among the courses offered in the
field include Real Estate Finance
and Securitization, Real Estate
Strategy, and Housing and Urban
Economy. A certificate in Real Estate
offers an opportunity to explore the
subject in depth.
Berkeley MBA students regularly
compete in major regional and
nationwide real-estate competitions,
including the Bank of America Low-
Income Housing Challenge, the
NAIOP Real Estate Challenge and
the UT Austin Real Estate Finance
Challenge. Haas School teams have
a consistent track record of success
in these events, having won both the
Low-Income Housing Challenge and
the UT Austin Competition in 2004.
Bringing Reality into
the Classroom
Professor Nancy Wallace is Chair of the Real
Estate Group and Co-Chair of the Fisher
Center for Real Estate and Urban Economics.
Her seminar in “Real Estate Investment
Analysis” uses a series of real-life cases. Says
Professor Wallace, “Cases are powerful. The
goal is to get students actively thinking on
their feet with their peers. The cases are cur-
rent projects with real relevance, and they
run the gamut of the real estate industry.”
19
TEXT.c2.Q5 copy.Q5_2 8/13/04 3:27 PM
Global
Management:
The World is
the Classroom
A team of Berkeley MBA
students traveled to India
to develop an expansion
strategy for family planning
and reproductive health
centers in rural villages.
Another team worked with a
sporting goods manufacturer in
Finland to develop a market strategy
for new wrist-top computers. A third
team went to Mexico to update a
business plan for a local orphanage
that continues to become more self-
sustaining through the production
and sale of goats’ milk soap and
cheese.
With the rise of the global economy,
the need to think and compete glob-
ally has become imperative. Nothing
could be more illustrative of this
point than the 64 students in 16
teams who were part of the Haas
School’s acclaimed International
Business Development (IBD) pro-
gram in 2004. IBD sends dozens of
students around the world to con-
sult for a variety of organizations
each year under the direction of
Sebastian Teunissen, executive
director of the Clausen Center for
International Business and Policy.
20
Page 20
IBD clients range from large multi-
nationals to nonprofit organizations
in the Third World. During the first
part of the year, student teams pre-
pare a work plan in consultation
with their client and undertake
background research and analysis
while attending classes on related
topics. From mid-May to mid-June,
teams spend three weeks on location
in their assigned country. Upon
return to the Haas School, they
carry out additional research to
complete the assignment.
Berkeley MBA students who want an
emphasis on global business may
also take a series of international
courses to obtain a Certificate in
Global Management.
The international emphasis of the
Haas School is an integral part of its
culture. Many Berkeley MBA stu-
dents have lived, studied or worked
abroad, and over 30% of Haas MBA
students come from more than 42
countries outside the United States.
Many faculty, too, are either origi-
nally from other countries, or have
extensive international experience
and contacts. The impact of this
international diversity on the MBA
program is enormous, adding varied
perspectives to classroom discus-
sions, team projects, and everyday
interactions.
International
Consulting Project
As part of the International Business
Development program, Berkeley MBA
students traveled to Indonesia to develop
business strategy for the rattan industry.
Here, village rattan washers demonstrate
their trade to David Hall, MBA 04.
Preparing
Leaders for
the Healthcare
Industry
The Haas School of
Business and the UC
Berkeley School of Public
Health have teamed up to
prepare the next genera-
tion of management
leaders in the healthcare
industry. Because of its location
in the Bay Area, the program
leverages California’s cutting-edge
managed care, Internet, and
biotechnology industries as labora-
tories for education and research.
The program offers a joint
MBA/MPH (Masters in Public
Health) degree program, and a
Certificate in Health Management.
The program is taught by leading
UC Berkeley academic researchers
from both the business and public
health schools, as well as prominent
industry practitioners. Faculty mem-
bers actively engage in applied
research that both broadens the
educational experience and expands
the state of knowledge about how
the health services system works.
Partnerships with industry are an
essential aspect of the program.
Faculty conduct research on physician
organizations and management of
Popular Dual Degree
As part of the joint MBA/MPH degree pro-
gram, Jennifer Yael Ruzek and Nancy
Rosenthal, both 02, were summer interns
for KP Online at Kaiser Permanente in
Oakland. Ruzek is now a lead consultant
for Kaiser Permanente in Patient Care
Services, and Rosenthal is director for
small group markets at WellChoice, Inc. in
New York.
chronic illness; improving quality of
care through changes in technology
and provider payment incentives;
expansion of health insurance cov-
erage; and models for financing
health care for the poor both in the
US and internationally.
Student clubs also take an active
role in the field. Healthcare@Haas
educates students on the multi-
faceted nature of the healthcare
industry and connects them with
industry alumni and professionals.
The Berkeley BioBusiness Association
(B3A) is a forum for students to
meet business professionals in the
biopharma, medical devices, and
diagnostics industries as well as
related entrepreneurs, venture capi-
talists, other associations, and schools.
“The current challenges in health-
care provide an opportunity for
leaders who understand the various
components of the industry, pat-
terns of disease, and the healthcare
technology explosion,” says Kristiana
Raube, adjunct professor and execu-
tive director of the program.
Graduates of the Health
Management Program typically
receive multiple job offers from con-
sulting firms, health insurance plans,
managed care organizations, and
pharmaceutical, biotechnology, med-
ical device, and diagnostic firms.
A Catalyst for
Corporate
Responsibility
The Haas School’s long
tradition of exploring and
teaching about the ethical
and social responsibilities
of business is headquar-
tered in the Center for
Responsible Business. Topics
such as environmental manage-
ment, strategic corporate social
responsibility, and business strate-
gies for emerging markets are
explored in a robust series of pro-
grams and through research,
teaching, experiential learning proj-
ects, and community outreach.
All Berkeley MBA students are Responsible Leader
exposed to the critically important Kellie A. McElhaney, Adjunct Assistant
Professor, John C. Whitehead Distinguished
areas of ethics and business and
Fellow, and executive director of the Center
public policy in the core cur-
for Responsible Business at the Haas School.
riculum. Additional concentrated
study is available through elective
courses and certificate programs, as
well as through extracurricular
opportunities that offer active
involvement with socially responsible “I believe that it is
enterprises. Among the innovative
courses is one in which student
teams work directly with major firms
possible to be
on corporate responsibility projects.
For example, one team recently con-
for-profit and
tributed to the refinement of
ChevronTexaco’s global corporate have a positive
responsibility strategy and helped
develop an implementation plan. social impact at
The Center hosts a busy speaker
series, the Peterson Lectures,
the same time.”
which brings top industry speakers, Katherine Coco, MBA/MPH 04
such as David Pottruck, former CEO
of Charles Schwab, to address corpo-
rate social responsibility topics.
Berkeley MBA students are very
active in this area, and have formed
one of the nation’s largest Net
Impact Clubs, which explores social
responsibility issues.
21
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The Berkeley MBA Community
An Innovative, Diverse, and
Cooperative Community
Creative, resourceful,
intelligent, energetic,
entrepreneurial, and
above all, highly motivated
to make things happen
around them – all of
these are hallmarks of the
Berkeley MBA student.
Student leadership is a distinctive
aspect of the Haas culture, and
leadership abilities are among the
key attributes of its students.
Whether they are creating a stu-
dent-initiated elective class in the
MBA curriculum or launching a
special school-wide event, Haas
students regularly lead the way
in shaping the Full-time MBA
Program. This high level of innova-
tion and involvement helps the
Florencia Estrade, MBA 04
Previous degree:
BS, International Business
Universidad Catolica Del Uruguay
Current position:
Management Consultant
McKinsey & Company
Rio de Janeiro, Brazil
“I came to Haas to develop a
greater understanding of the
business world and experience a
multicultural environment. From a
professional perspective, I now
have access to a broader range of
opportunities for my future career.
Through Haas, I was able to learn
about different businesses
through the cases we did in class,
through the corporate presenta-
tions, and from my classmates’
previous experiences.
“One of the best things about Haas
is its flexibility. Many Haas initia-
tives are student run, which allows
the students to create things the
way they want in order to make
the experience exactly what they
want it to be. If you have an idea,
you just have to propose it, get a
student majority to back it up, and
start working on it!”
22
w w w. h a a s . b e r k e l e y. e d u
“If you have an
idea, you just have
to propose it, get a
student majority to
back it up, and start
working on it!”
Florencia Estrade, MBA 04
Student Profile:
school to stay attuned to the emerging people I ever had the privilege of
interests and needs of students, and to spending time with. I made lifelong Class of 2006*
evolving trends in the marketplace. friends from across the globe and Applications Received 2,859
Moreover, the Berkeley MBA program gained a wealth of knowledge and view- Enrolled Students 242
is designed to develop a student’s lead- points that made me think differently.” Women 27%
Minority Students 21%
ership skills and create conditions in
Diversity is Key International Students 33%
which they can be put to good use.
Diversity is a key strength of the Countries Represented 42
Already Successful Berkeley MBA program; it can be Median Age at Enrollment 28 years
The highly selective Berkeley MBA measured in many ways. About a third Median Years of
Post-University
program attracts high-caliber students. of the students are from outside the Work Experience 5 years
Haas students must have solid aca- United States, representing more than Average GMAT 702
demic backgrounds and test scores that 40 countries from around the globe. Range of Middle 80% 650-750
confirm they possess the intellectual Students from a variety of ethnic back- Average Undergraduate GPA 3.48
capacity and stamina to meet the chal- grounds, religious affiliations, and
Previous Degrees
lenges of the academically demanding sexual orientations are an important
Bachelor’s 100%
Berkeley MBA program. But they also part of Haas’ diversity. The academic Master’s 9%
arrive having already distinguished backgrounds of students vary widely, Ph.D. 2%
themselves in their previous work ranging from science and engineering
experience, as well as in community to economics and fine arts. Professional Selected Undergraduate
Majors
activities and other outside endeavors. experience and outside activities are
Business 23%
With an average age of 28, Haas astonishing in their breadth. The Economics 22%
students have had time to develop enriching diversity of the Berkeley Engineering 21%
successful careers in finance, con- MBA program is deliberate and has the Social Sciences 10%
sulting, marketing, government, the critical purpose to mirror the global Natural Sciences 7%
military, accounting, health care, real makeup of today’s business world. Humanities 6%
estate, nonprofit, high technology, and
While they may be different from one Selected Industry Experience
many other fields. Some have founded
another in many ways, Haas students Consulting 14%
their own companies, while others High Tech 12%
are similar in their outlook. They share
were on the corporate fast track. On Financial Services 7%
a deep commitment to learning, high
average, they have over five years of Computer-related Services 7%
aspirations while in school and in
significant professional experience. Banking 6%
reaching for success in a new career,
Consumer Products 4%
Says Phillip Owens, MBA 04, “My fellow and the desire to make a real difference Nonprofit 4%
students were undoubtedly the most in the business and world communities. Telecommunications 4%
intelligent, fun, outgoing group of Accounting 3%
Advertising/PR 3%
Energy 3%
Government 3%
Retail 3%
*As of July 7, 2004
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Favorite Student
Activities
The Berkeley MBA Community • Go for a swim at
Strawberry Canyon Pool
• Meet a study team at
Strada’s garden cafe
• Plan a fundraiser for Challenge
for Charity

Motivated to Make a Difference

• Socialize at Consumption
Functions
• Go bicycling in Tilden Park
• Hike on Mount Tamalpais
• Unwind with classmates at the
Bar of the Week
• Sunbathe at Stinson Beach
• Admire ancient redwood
trees at Muir Woods
• Shop at San Francisco Centre
and Union Square
• Snow or water ski at
MBA Student Groups: A business school is funda- As a complement to their coursework, Lake Tahoe resorts
A Sampling mentally about people and the students get involved in clubs and com- • Take parents to dinner at
Chez Panisse
Berkeley Asia Business Conference kind of community they form. munity service. They organize major con-
“I never cease to be
ferences on technology, international • Deliver Meals on
Berkeley Biobusiness Association At the Haas School, people have created Wheels in the East Bay
Berkeley Real Estate Club a fascinating, vibrant community marked issues, and women in leadership; put
together panels of executives; and
amazed by the level of • Organize a student conference
Black Business Students by a nonstop schedule of activities devel- • Ride the roller coaster at the
Association oped by and for students. The reason assemble ski trips to nearby Sierra Santa Cruz boardwalk
Challenge for Charity (C4C) for this has to do with the personalities Nevada resorts. Students take advantage commitment and • Go wine tasting in Napa Valley
Entrepreneurs Association of the students themselves. Berkeley of the university’s wide range of public
European Business Club MBA students frequently speak of a wel- lectures, exhibitions, concerts, and con- involvement of my
Finance Club coming atmosphere that encourages ferences. Consumption Functions bring
Global Social Venture Competition involvement. “Haas is known for fos- together the whole school for food, fun, fellow classmates.”
Haas Christian Fellowship tering a great teamwork environment, and camaraderie.
Alejandro Borgia, MBA 04
Haas Consulting Club and students are very eager to help each A Responsible Community
Haas Entertainment Management other out,” says Richard Chan, MBA 04.
UC Berkeley has a long tradition of social
Association
Berkeley MBA students quickly discover responsibility and a commitment to cre-
Haas Partners Club
that among the school’s greatest assets is ating a better world. In keeping with that
Haas Technology Club
the community of fellow students, who spirit, Berkeley MBA students get
Haas Volleyball Club involved to make a difference. Almost the
form a network of friends and profes-
HaasWeek (student newspaper) entire MBA class participates during the
sional contacts for a lifetime. The rela-
Healthcare@Haas year in one of the many fun events that
tively small size of the MBA program
Hispanic Business Club (only 240 students enroll in each are part of the Challenge for Charity –
Investment Club entering class) permits students to get to talent shows, charity auctions, and sports
Jewish Business Club know most members of their class. competitions that help raise money for
Latin American Business Club the Special Olympics and other organiza-
The cooperative, team-oriented nature of tions. Many Berkeley MBA students vol-
Leaders@Haas
the program encourages students to unteer as mentors for disadvantaged high
Marketing Club
work together productively and harmo- school students through the Young
NanoTechnology Club
niously. Haas students are ambitious and Entrepreneurs at Haas program (YEAH).
Net Impact
driven to succeed, but they also under- Nearly 100% of these high school stu-
Nonprofit & Public Management Club
stand the value of studying together and dents go on to college, many to top
Pacific Rim Club
socializing together – and they always schools. Over the past five years, 40% of
Redwoods@Haas seem to do it in high gear. They embody those have gone on to pursue business-
q@haas (Gay, Lesbian, and Bisexual the California mantra: work hard and
Association) related majors.
play hard.
South Asia Club
Tennis Club
UC Berkeley Business Plan
Competition
Young Entrepreneurs

Caffe Strada, Berkeley, CA

Wine Industry Club
at Haas (YEAH)
Women in Leadership
The Haas School’s Young Entrepreneurs at Haas pro-
Young Entrepreneurs at Haas (YEAH) gram offers entrepreneurial training for several hun-
dred educationally disadvantaged local teenagers each
year. The program begins with a two-week summer
business camp, followed by Saturday sessions during
the school year with Berkeley MBA mentors. MBA
mentors help YEAH participants prepare business
plans, which are presented to a venture capital board in
the spring. Mentors also offer workshops on applying
24 to college and improving study skills. 25
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“Look at the amazing redwoods,

The Berkeley MBA Community
Lake Tahoe, the beaches,
the wineries, and the stunning
beauty of San Francisco.
A Spectacular, Defining Location Where else can you find
such a perfect combination?”
Florencia Estrade, MBA 04

San Francisco Bay Area city of Berkeley, the quintessential uni- Living in Berkeley
• Population: 6,693,600 versity town, and a legendary one. With Surrounding the university cam-
its multitude of coffee houses, shops, pus is the city of Berkeley, with a
Major Cities (population): multitude of coffee houses, micro
• San Jose (909,100) churches, theaters, world-famous breweries, local independent
• San Francisco (790,500) gourmet restaurants, charming neigh- shops, theater companies, restau-
• Oakland (399,900) borhoods, beautiful gardens, and some rants, and some of the best book-
stores in the world. The distinctive
• Fremont (203,600) of the best bookstores anywhere, architecture of the city - from arts
• Berkeley (108,900) Berkeley is cosmopolitan, funky, and crafts bungalows and apart-
friendly, relaxed, and always stimulating. ments for students to landmark
A Multicultural Setting mansions in the hills - has provid-
Alameda county, home to UC Berkeley, ed shelter and home to
boasts one of the country’s most The city of San Francisco needs no
generations of students. Berkeley
ethnically diverse populations.* introduction, since nearly everyone on is populated by a unique mix of
• 41% White the planet has either experienced its writers, artists, filmmakers, musi-
• 21% Asian/Pacific Islander charms or seen it in countless films cians, scientists, engineers, busi-
ness professionals, theologians,
• 19% Hispanic/Latino and television shows. Entertainment, and philosophers: a community
• 15% Black/African American culture, nightlife, shopping, sightseeing, that thrives on the power of the
• 4% Multiracial mind and creative expression.
architectural gems – San Francisco
*from 2000 Census The area boasts the headquarters
is the epitome of the world-class, of pharma/biotech firms (such as
Local Attractions: open-minded city blessed with the Chiron and Bayer USA) and Pixar
• Alcatraz Few geographical areas in Animation Studios. Berkeley is
best of everything.
• Golden Gate Bridge also home to the world-famous
the world can meet, let Chez Panisse restaurant, where
• Muir Woods Less than an hour north of Berkeley is
• Stinson Beach
alone beat, the Haas School’s California cuisine was born.
the alluring wine country of Napa and
• Point Reyes National Seashore central location in the Students sip fine coffee at Caffe
Sonoma counties. The moody, breath- Strada, hold weekly social gather-
• Monterey Bay Aquarium San Francisco Bay Area. ings at a local Bar of the Week, or
taking Pacific Ocean compels a visit to
• Santa Cruz Boardwalk The Haas community is, in turn, mountain bike in Tilden Park in
one of the many open beaches or the Berkeley Hills.
• Big Sur profoundly shaped by its surroundings,
picturesque seaside towns dotting the
• Hearst Castle including the school’s magnificent
• Napa Valley Wine Country coastline, including Big Sur, Carmel-by-
facilities, the campus and the city of
• Gold Country the-Sea, and Mendocino. The natural
Berkeley, and Northern California.
beauty of Yosemite National Park, with

N
• Yosemite National Park

C E A
• Lake Tahoe The San Francisco Bay Area is perennially its exquisite glacier-carved valley of tow-
Bay Area Highlights: designated the world’s most popular ering waterfalls and granite mountains, University

O
tourist destination – and for good of California,
• American Conservatory Theatre is only three hours from the campus. San Berkeley

F I C
• Berkeley Repertory Theatre reasons. There is the area’s stunning Francisco Oakland
• Castro Street natural beauty, its seductively benign

C I
San Oakland
Francisco International
• Chinatown weather, and its atmosphere charged Airport

P A
International
Airport
• Fisherman’s Wharf with a worldly sophistication and
• Golden Gate Park a distinctive openness to new ways
• Mission District San
of thinking. Silicon Jose
• North Beach/Little Italy Valley International
Airport
• Oakland A’s The Berkeley campus is perched on a San
Jose
• Oakland Raiders hillside; its upper reaches are devoted
• San Francisco Museum of Modern Art to a vast nature preserve – excellent for
• San Francisco 49ers a run or a contemplative walk with post-
• San Francisco Giants
card views of San Francisco, the Golden
• San Francisco Opera
Gate Bridge, and the Pacific Ocean
• San Francisco Symphony
• Tilden Park beyond. Surrounding the campus is the
• Union Square

26 27
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Haas School Faculty
Explorers in Search of New Ideas
Haas School faculty members
are explorers and discoverers,
seeking new ideas and
insights at the frontiers of
knowledge. They are internationally
recognized leaders in the study of the
economic, social, political, and techno-
logical forces shaping global markets
today. They play an active role in the
national and international business
communities, serving as consultants,
board members, and speakers at major
business conferences and seminars.
They are in demand for key government
positions, and they perform important
interdisciplinary research with col-
leagues at Berkeley and at other top uni-
versities around the world. Rankings of
academic reputation consistently place
the Haas faculty in the top ten of busi-
ness schools worldwide.
Sunil Dutta
Egon and Joan von Kaschnitz Distinguished
Associate Professor of Accounting and
International Business
Co-Chair, Haas Accounting Group
At Haas since 1996
Courses taught:
Financial Accounting (Core)
Current research interests:
Accounting information, performance
measures, and managerial incentive contracts
Firms’ disclosure policies and their
valuation in capital markets
Degrees:
BS, Engineering
Indian Institute of Technology
Roorkee, India
MS, Applied Chemistry
University of Minnesota
MBA, Accounting
Carlson School of Management,
University of Minnesota
Ph.D., Business Administration
Carlson School of Management,
University of Minnesota
“I have been teaching the core accounting
course for last eight years, and have thor-
oughly enjoyed my teaching experience.
Berkeley MBA students bring diverse work
experience and strong enthusiasm for
learning which create a great deal of excite-
ment and energy in the classroom.”
28
In their search for new knowledge, Haas
School professors go far beyond merely
describing a management or business
problem and its resolution. As members
of a premier research university, Haas
scholars seek the deeper answers to why
things happen the way they do. They
develop theoretical explanations in
order to understand and predict future
occurrences. These are among the tools
that eventually help executives navigate
confidently through even the most tur-
bulent, changeable times.
Several faculty members are authors of
widely used textbooks in marketing,
economics, and management. Severin
Borenstein is a nearly constant presence
in the national media to explain the ups
and downs of the nation’s energy mar-
kets. Hayne Leland and Mark
Rubinstein are among the world’s most
knowledgeable securities experts. Ken
Rosen’s real estate market forecasts are
widely regarded as definitive. Michael
Katz is a leading thinker and strategist
in telecommunications policy. John
Morgan and Teck Ho are actively uti-
lizing behavioral and experimental
economics to make advances in under-
standing strategic decision making.
Florian Zettlelmeyer is a pioneer in
exploring the impact of Internet
technology and massive quantities of
consumer data on corporate marketing.
Jennifer Chatman is a top authority on
organizational culture and post merger
integration. And David Teece is a widely
sought expert in the growing field of
knowledge management. The list of out-
standing scholarly achievements by Haas
faculty is long indeed.
California
Management
Review
The California
Management Review
(CMR), published at
the Haas School, is
one of the leading management jour-
nals of its kind, serving as a vehicle
of communication between those
who study management and those
who practice it. CMR publishes
articles that are research-based and
address issues of current concern to
managers.
w w w. h a a s . b e r k e l e y. e d u
It Starts Here:
Innovation at Haas
Transaction Cost
Economics
What do investment in Eastern Europe,
deregulation of the electric utility indus-
try, and human resource management
in emerging high-tech firms all have in
common? All three are fields of inquiry
in which cutting-edge research has
been influenced heavily by Haas pro-
fessor Oliver Williamson’s pioneering
work on transaction cost economics.
Transaction cost theory is a multi-disci-
plinary field that Williamson mapped
out to study how varying market and
institutional structures affect economic
activity. While British economist Ronald
Coase proposed the transaction cost
approach and won the Nobel Prize for
it in 1991, he credited Williamson with
turning his ideas into a testable and
predictive theory. Williamson has
called his own work a blending of the
extremes of both
soft social science
and abstract eco-
nomic theory.
Williamson’s
research has
applied a micro-
scope to the activi-
ty of market con-
tracting and
revealed funda-
mental insights
about why markets sometimes work
well and sometimes fail. His work led
to a new field that provides for under-
standing the organization of firms and
economics, and helps to answer basic
questions about why firms merge, why
joint ventures fail, and why deregula-
tion may or may not be a good thing.
Williamson’s insights have been applied
to improve understanding of a broad
range of organizational and institutional
arrangements, such as the choice and
design of contracts, corporate financial
structure, antitrust policy, Congressional
committee structure, the function and
operation of political systems, and the
size and scope of firms.
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Haas School Faculty

Business Leaders Enrich Haas Teaching
Successful business leaders bring their expertise to the classroom as lecturers and
adjunct professors. Some of the Haas School’s popular instructors include:

Passionate Scholars and Teachers Homa Bahrami,

advisor to leading
Silicon Valley
companies, teaches
Mario Rosati,
partner in the Silicon
Valley law firm Wilson
Sonsini Goodrich &
It Starts Here:
Innovation at Haas
Organizing for Global Rosati, teaches New New XLab Tests
Advantage, and is co- Venture Finance. Social Science Theories
author of a new book
Super-Flexibility for to Help Business
Knowledge Enterprises. XLab, a new Haas School research facili-
ty, is helping to lead a scientific revolu-
Tyler Comann, Peter Sealey, tion by bringing controlled laboratory
founder of a bou- former VP for global experiments to social science fields that
tique investment marketing at Coca- have until now not made much use of
bank specializing in Cola and executive experimentation. Economists, political
mergers and acquisi- consultant to Sony scientists, anthropologists and other
The cornerstone of the entire practitioners from industry in its classes tions for business New Technologies, social scientists at UC Berkeley have
service companies, teaches Marketing on begun testing their theories in the new
Berkeley MBA program is its as adjunct professors and lecturers.
teaches Service the Internet. high-tech XLab to determine whether
distinguished faculty and the “The faculty at Haas bring a depth of Strategy. they can be applied to real-world prob-
high quality of their courses. knowledge of business that really Leo Helzel,
lems, including those in business.
Faculty members are also committed MBA 68, has helped Kathleen Connell, Haas School Associate Professor John
enhanced my academic experience,” president of Connell Morgan, an economist and director of
to outstanding teaching, and students launch over 100
says Rany Ng, MBA 04. “Their connec- business ventures. Group, an investment XLab, recently conducted an experiment
provide regular evaluations. For tions with the outside world offered us He teaches Top-Down advisory firm, and for- in the facility to find out what produces
instance, students describe interna- Law: Managing the mer California State greater revenue for sellers when a com-
the opportunity to extend our network of Controller, teaches pany is put up for sale – asking for pay-
tional finance professor Rich Lyons as Legal and Regulatory
knowledge beyond just pure academia.” Environment of International Finance. ment in shares of stock or cash. The test
“a passionate, high-energy teacher who Business. supported the theory that shares bring in
is open and encouraging.” He has been Haas professors regularly integrate more revenue for the seller in a bidding
their research findings into new course contest. “This idea comes from the eco-
repeatedly recognized as one of the nomics literature, but it hasn’t really
best instructors at Haas and Berkeley. offerings and reassess the MBA cur- made its way out of the ivory tower,”
Responds Lyons: “It’s the students who riculum to ensure its relevance in pre- says Morgan. “With XLab, we assess
senting current management issues. In whether the theory works in practice
create the energy in the classroom – my and whether it will have a big strategic
job is to harness it.” The MBA program their courses, Berkeley MBA students benefit by being among the first to James Wilcox served as the chief econ- payoff in the marketplace.”
also makes creative use of experienced learn of faculty discoveries and by omist at the Office of the Comptroller XLab, which opened earlier this year,
studying firsthand with the inventors of uses the latest in wireless and notebook
of Currency. David Levine was senior
computer technology and can accom-
new theories and principles for man- economist on the Council of modate up to 40 participants as experi-
agement practice. Economic Advisers, and Dean Tom mental subjects. XLab is short for
Sara L. Beckman Experimental Social Science Laboratory.
Senior Lecturer Campbell was a US Congressman for
Winner, University of California
Service to Government Morgan wants Berkeley’s XLab to
five terms and a California State
Distinguished Teaching Award 2001 Since 1898, Berkeley’s business school become a premier center for experi-
Several Cheit Awards for Teaching, Senator for one term. Janet Yellen, ments with the hope of bringing
Haas School of Business faculty members have played a strong
former chair of President Clinton’s together various fields in the social
At Haas since 1988 role in state and federal government sciences. Says Morgan, “There is
Council of Economic Advisers, is now
Courses taught: affairs. Faculty members who have growing recognition of the importance
Managing the New Product president of the San Francisco Federal of the field as well as recognition that
Development Process worked in government in recent years
Reserve Bank. XLab is a critical tool to help us discov-
Operations Management (Core) include Michael Katz, who was deputy er new knowledge.”
Current research interests: assistant attorney general for economic For a complete listing of
Innovation and design management
Operations strategy
analysis in the Antitrust Division of the Haas faculty, please visit http://
Environmental supply chain management Department of Justice (2001-2002), www.haas.berkeley.edu/faculty/.
Industry experience: and former chief economist at the
Hewlett-Packard
Federal Communications Commission.
Booz Allen Hamilton
Carl Shapiro also served as the chief
Degrees: At Berkeley’s XLab
BS, Industrial Engineering economist for antitrust in the Justice (while under construc-
Stanford University tion last year) are princi-
Department; Laura Tyson served as
MS, Industrial Engineering and pal investigators: Nobel
Engineering Management President Clinton’s chair of the Laureate George
Stanford University Akerlof and Haas
National Economic Council; and School professors John
MS, Statistics
Stanford University Morgan and Teck Ho.
Ph.D., Industrial Engineering and
Engineering Management
Stanford University
“All of my classes are highly interac-
tive. I attempt to create a classroom
environment in which students feel
comfortable asking ‘stupid’ questions,
challenging one another and me
directly, and sharing their own per-
spectives and stories.”
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Berkeley MBA
Career Launch 130pt Class 0f 2005
“The alumni database is fantastic. Summer
Internship Report
I scheduled informational interviews
Opening Doors to and made some key contacts.”
Average Monthly Salary: $5,384
(based on a 10-week internship)

New Career Opportunities Dave Egan, MBA 04

By Industry:

I
Consulting
10%
Real Estate 3%

Other Technology
Industry 28%
11%

Consumer
Products/
Retail 13% Financial
Services
Berkeley MBA The world’s most selective campus, the Career Center staff —
Healthcare/ 20%

Class 0f 2004 firms regularly court lauded by Business Week for introducing Biotech 15%
Berkeley MBA students. students to nontraditional recruiters —
Full-time Prestigious investment banks, con- will help you devise and execute a
Employment sulting firms, and technology compa- strategy for your job search. By Function:
Report nies of all sizes are among those firms Finally, Berkeley’s proximity to San Consulting
Entrepreneurship 2%

Average Starting Salary: $88,911 that hire Haas students and graduates Francisco and the Silicon Valley, along
12%

Average Signing Bonus: $13,220

130ptemployees.
as interns and full-time with a vast alumni network, facilitates
Employers seek out Berkeley MBA stu- tremendous access to potential employ-
By Industry: dents because they demonstrate a mas- Marketing
ment opportunities. General
Other tery of powerful quantitative and Management 40%
Real 8% 19%
Estate management tools, and a solid under- The Chetkovich Career Center
7% The goal of the Chetkovich Career
standing of best practices for the
changing technological, global, and Center is to provide you with resources Finance
Technology
27%
Healthcare/ 23% human dimensions of business. and opportunities in order to success-
Biotech 9%
fully match your skills and interests with
The Haas School provides you with
Consumer an employer. The Center’s experienced
Products/ Financial access to employers through multiple *As of June 30, 2004
Retail Services
staff provides you with a wide range of
channels. On-campus interviews and
14% 22% personalized services, including help
Consulting corporate presentations are popular
17% with individual career planning, clari-
130pt forums for presenting oneself to a
fying career directions, resume writing,
prospective employer. Each year, the
and interview preparation.
Career Center hosts over 100 companies
By Function:
for on-campus interviews. Additionally, The Center plans workshops, panels, net-
Entrepreneurship 1%
you are given the opportunity to mingle working events and receptions specific to
with hiring managers and recruiters in all phases of the career search. It also
Dave Egan, MBA 04
Gen Mgmt
more informal ways, including industry organizes on- and off-campus recruiting
Previous degree:
20% firm nights, career panels, corporate activities and job fairs. The staff provides BS, Economics
Duke University
Finance 32% visits, and job fairs. you with valuable resources to conduct
Current position:
successful career searches while in school Associate, Equity Research
If your career goal is to work for a firm
Consulting and throughout your lifetime. Lehman Brothers
19% or industry that doesn’t recruit on New York, NY

Marketing 28% “I chose to attend Haas because

it offered me the right courses
and contacts to bridge my past
experience with my desired future
profession.
Top 10 Employers ”At Haas, your classmates are an
(alphabetical order) invaluable resource. Whatever you
Boston Consulting Group might want to do, someone at
ChevronTexaco Corporation school has experience in it. For my
Citigroup job search, I met with all the stu-
eBay/PayPal dents who had previously worked in
Gap Inc. investment management, and I got
advice about everything from what
Genentech
to include on my resume to how to
Johnson & Johnson decide which company to work for.”
Lehman Brothers
McKinsey & Company
Microsoft Corporation
*As of June 30, 2004

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w w w. h a a s . b e r k e l e y. e d u

Career Launch Recent Recruiters of Berkeley MBAs

A.T. Kearney, Inc. Dynarand Model N
Acumen Medical E.piphany Nearon Enterprises

Supporting Your Success: Adelphia Communications

Adobe Systems
Affymax Research Institute
eBay/PayPal Inc.
Ernst & Young
Explorador Capital
Management
Netillion / MDV Ventures
Newbury Ventures
Northern California
Community Loan Fund

Career Planning and Pursuit Affymetrix

Agilent Technologies Inc.
Alpine Investors
American Communities
Fannie Mae
Fidelity Investments
Fireman’s Fund/Alliance
Northwestern Memorial
Hospital
NTL Inc.
Franklin Templeton Ofoto
Amgen
Investments Oracle Corporation
Analog Micro Displays
Friendster ORIX Real Estate Equities
Apple
Frito-Lay, Inc. Pacific Pay Investments
Applera/Applied Biosystems
Gap Inc. Pacific Vascular Research
Applied Materials Foundation
Genentech, Inc.
Archstone Consulting Parnassus Investments
General Electric
Ashoka
A Fruitful Relationship While you are in the Berkeley “The conference is proof of how seri- The Career Center also offers counseling General Nanotechnology PeopleSoft
Atlas Mobile Perseus Group
“Deloitte has had a very long and suc- MBA program, you will learn ously we take the subject of careers for services at all stages of the career plan-
Avaya
Georgetown University
cessful relationship with Berkeley, and how to manage a successful our students,” says Abby Scott, Career ning process. The career advising staff Hospital Pfizer Inc.
especially with Haas. We are proud of Avianca Ghirardelli Chocolate Philips Semiconductor
the Berkeley alumni here at Deloitte
career and prepare yourself to Center director. “The regular first year consists of professional counselors and
Babcock & Brown Company Asia Pacific
who continue to help us attract great secure the job you want after MBA curriculum stops completely for second-year career coaches who together Merchant Banking Giggle Power Integrations
people from a university full of talented graduation. You may have well- two full days so that students can focus offer a broad range of training and busi- Bain & Company GMS Realty, LLC Primarius Capital, LLC
students. I know that we will continue on mastering the career search process.” ness management experience. Banc of America Securities
defined career goals when you arrive at Goldman Sachs & Co. Prudential Mortgage
to have a long and very fruitful rela-
Haas, or you may want to test the waters Barclays Global Investors Goodmail Capital Company
tionship with Berkeley.” The conference consists of workshops Three senior-level account managers, each BAYCAT Grand-Jean Capital RealNetworks, Inc.
Sharon Allen, Chairman of the using elective courses, club activities, and skills-building seminars. You choose with different areas of industry expertise, BEA Systems, Inc. Management REDF
Board, Deloitte & Touche USA LLP and summer internships. One of the from a variety of industry-specific inter- manage thousands of on-campus inter- Beakley & Associates Guidant Corporation Robert W. Baird
many roles of the Career Center is to view workshops, small group interview views, hundreds of relationships with com-
Pictured, left to right: Bear, Stearns & Co. Inc. Harris Williams & Company Roche Diagnostics
assist you in thinking about your career practice sessions, and alumni panels. panies, and numerous career fairs and Hewlett-Packard Company RSA Security
Rob Jacoby, MBA 04 Beringer Blass Wine Estates
objective, offering a structured approach One of the highlights is a required networking receptions. They also monitor Berkeley Radical Hines Samsung Group
Previous degree:
AB, Russian and Soviet Studies to tackling today’s market. small group interview session in which a web-based job posting service that pro- BizWomen Foundation, Inc. Holliday Development San Francisco General
Harvard College Hospital
first-year MBA students get to practice vides you with hundreds of targeted job Blue Shield of California Houlihan Lokey Howard and
Current position: As a first-year Berkeley MBA student, you Zukin (HLHZ) San Francisco Public
Senior Consultant interviewing with second-year students postings each year. Booz Allen Hamilton
will begin your preparations for the job IBM Utility Commission
Deloitte Consulting Boston Consulting Group
San Francisco, CA search process during an intensive, two- who have mastered the grueling inter- Infineon Raceway Sandler O’Neill &
The Center organizes special visits by Boston Scientific Corporation Partners, L.P.
day Career Management Conference in view process. In addition, Haas School Intel Corporation
Leah Sutton, MBA 05 Berkeley MBA students to finance and Brand New Brands SAP Labs Inc.
the fall. The purpose of the conference alumni representing all of the major Inveraray Partners
Previous degree: high technology firms. You can visit Wall Brandes Investment Partners SBC Communications
BA, Anthropology is to educate you on how to pursue a job industry sectors participate by offering Brasil Telecom IPWireless
University of Wisconsin - Madison Street finance firms in New York, or Siemens
successfully and how to set and manage advice about career paths. BT Commercials Johnson & Johnson
Summer internship: travel on a “Tech Trek” to nearby Silicon SKM Growth Investors
career objectives now and in the future. Burrill & Company Kaiser Permanente
Summer Associate Valley to learn about employment oppor- Squaw Pass, LLC
Deloitte Consulting CalPERS – California Katzenbach Partners, LLC
San Francisco, CA tunities at firms such as Google, Yahoo, Steadfast Companies
Public Employees Kirshenbaum Bond
Retirement System Stone & Youngberg LLC
Sharon L. Allen BEA, and Electronic Arts. During a visit KPMG
Canterbury Sun Microsystems
Current position: to Intuit to learn more about products Lazard Freres & Co. LLC
Chairman of the Board CapitalSource, Inc. SunPower Corporation
Deloitte & Touche USA LLP
and career opportunities, Taylor Lehman Brothers
Capstone Advisors Telephia, Inc.
Schreiner, MBA 04, heard about an Level Global Investors
ChevronTexaco Corporation ThinkEquity Partners
Sameer Rewal, MBA 05 internship that he subsequently applied Listen Research
Previous degree: Chiron Three Cities Research
MSc (Masters in Life Sciences) for and won. “As a result of the Tech L’Oreal USA
CIBC World Markets Tiber Group
JawaharLal Nehru University, Delhi, India
Trek, I was able to bypass the entire Marcus & Millichap
Cisco Systems Real Estate Investment Toshiba Corporation
Summer internship:
Summer Associate
Intuit recruiting process and get a great Citigroup Brokerage Co. Towers Perrin
Deloitte Consulting summer job,” he says. Clif Bar Masterfoods USA TransFair USA
San Francisco, CA
The Clorox Company Mattel Travelocity
A number of student clubs have an McKesson Trek Bicycles
Hua Peng, MBA 05 Coca Cola Company
Previous degree: industry focus, allowing you to increase McKinsey & Company Unibanco
BBA, Accounting
Corporate Executive Board
your knowledge of an industry, and MD Anderson Cancer Center Unilever
Texas A&M University, College Station Credit Suisse First Boston
establish contacts with current students, Del Monte Foods Mendocino Software URS Corporation
Summer internship:
Summer Associate alumni, and leaders in the industry. In Deloitte Merrill Lynch Vega Capital Group
Deloitte Consulting Messenger Investment Vertical Networks
San Francisco, CA addition, student-initiated courses are Deutsche Bank
Company Vinfolio
also offered each fall in selected industry Deutsche Post World Net
Brian Leslie, MBA 04 MetLife Wal Mart de Mexico
areas, including consulting, financial serv- Disney Internet Group
Previous degree: Microsoft Corporation Wal-Mart Stores
BA, Economics ices, marketing, and technology. These Doubleclick
Pomona College
courses, taught mostly by guest lecturers
Current position:
Senior Consultant from the industry, expose you to the A partial list of companies that hired
Deloitte Consulting latest topics and trends in the field. Berkeley MBAs for full-time positions or
Seattle, WA internships in 2003-04.
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The Berkeley MBA Network Haas Alumni Haas Alumni Network Chapters (H)
and Regional Representatives (l)
Network Chapters Over 35,000 alumni worldwide, and growing.
The Haas School Alumni Network is represented in

Building Lifelong Friendships and 34 international and 24 US locations.

Professional Connections

From your first day as a and various career resources. Members Canada l Norway
can search the database by industry or H
Berkeley MBA student, Kansas
you become a lifetime location to find valuable contacts. City United Kingdom l Russia
Illinois l
member of one of the Seattle H
l Portland
Colorado
Michigan
l Germany
best professional net- A Worldwide Network Sacramento
Nevada
Philadelphia
l France

An expanding network of 19 regional

East Bay l
Utah l HNew England EUROPE l Switzerland Seoul,
works on the planet. More San Francisco
South Bay
HH
H
l l H l l l
H
New York City l
lItaly
Korea
than 35,000 business school grad- chapters and additional regional repre- UNITED STATES HWashington, DC Spain
l
Greece
l Turkey Beijing l
H
l
HH Arizona l Georgia
H
uates are connected by a robust sentatives for Haas alumni offers a Los Angeles H l Israel ASIA Japan
lTexas Shanghai H
San Diego
alumni network – including variety of social and professional devel- Orange l Miami Hong Kong
County H
career resources, online commu- opment opportunities for alumni living Mexico l
H l Taiwan
l l Caribbean
nities, and local alumni chapters across the globe or traveling through India
Philippines
Hawaii Thailand
in major cities around the globe. these areas. Chapter events provide the L AT I N A M E R I C A l l

opportunity to network and socialize l Venezuela

“The benefits of a Haas degree with other alumni, reconnect with Haas l l
Sri Lanka Singapore
start on your first day of school Colombia l
professors at speaking events, and ben- l
l

and continue long after gradua- Peru Indonesia

tion,” says Tenny Frost, the Haas
School’s executive director of
Alumni Relations. “Being associ-
ated with Haas provides you with
efit the community via chapter-driven H Brazil
volunteer efforts.
In the global economy, many Haas
alumni live and work all over the world. Haas School Alumni: Allen J. Lauer, MBA 65
Chairman, Varian Inc. l

Whether they are situated in Shanghai,

Arun Sarin MBA 78, MS 78
CEO
Vodafone Group Plc
London, United Kingdom
“To be successful, you have to
have the ability to lead people.
You also need to be able to have a
vision and be able to implement it.
Lastly, you have to have personal
integrity, because people like to
follow good people.”
an invaluable network—it’s a won-
derful resource for career advice,
social interaction, and rewarding rela-
tionships for a lifetime!”
Key alumni services include:
• Haas and campus-wide
online community
• Professional career coaching
• Career fairs/workshops
• Social and educational events
• Career networking database
• Job listings database
• Regional chapter news and activities
• Annual Homecoming and
Class Reunion events
The Haas online community, Haas@cal,
is the focal point for alumni connec-
tions and services. The online commu-
nity offers current Haas students and
alumni an up-to-date, online version of
the alumni directory, online job post-
ings, lifelong e-mail forwarding options,
People in Your Haas Australia
l Chil Network Robert A. Lutz, BS 61, MBA 62
Brazil, London or New York, alumni New Zealand H l Vice Chairman, Product Design, and
Scott Adams, MBA 86
gather together often to strengthen Argentina
Creator of Dilbert
Chairman, North America, General Motors
their personal and professional con- Paul Merage, BS 66, MBA 68
Bengt Baron, BS 85, MBA 88 Co-founder, Chef America
tacts. Gwendaline Mazzara, MBA 01, President, The Absolut Company
currently leads a thriving chapter of Norman Mineta, BS 53
Richard Blum, BS 58, MBA 59 US Secretary of Transportation
Haas alumni in New York City. “Haas President and Chairman, Blum Capital
Partners; Founder, Himalaya Foundation Jorge Montoya, MBA 71
alumni in the New York area are a great President, Procter & Gamble, Latin America
resource for one another,” she says. William F. Cronk III, BS 65
The Haas School of Former President, Dreyer’s Shantanu Narayen, MBA 93
“Our aim is to expand industry ties, and Business is named Grand Ice Cream Executive Vice President, Adobe Systems Inc.
offer Haas alumni high-quality profes- to honor Walter Barbara Desoer, MBA 77 Paul Otellini, MBA 74
A. Haas Sr., a 1910
sional and social activities that result in President, Consumer Products, Bank of President & COO, Intel Corporation
graduate of America
meaningful connections with one the school and Rodrigo Rato, MBA 74
another.” Gonzalo Miranda, MBA 99, is president of San Stephanie DiMarco, BS 79 Managing Director, International
Francisco-based Founder and Chairman, Monetary Fund
leading the effort to build a strong Haas Advent Software
Levi Strauss & Arun Sarin, MBA 78, MS 78
alumni chapter in Chile. “When I see Co. from 1928 Donald Fisher, BS 50 CEO, Vodafone Group Plc
my fellow alumni from Haas leading dif- to 1955. The gift naming the building was Founder and Chairman, The Gap Thomas Schneider, MBA 62
ferent industries and companies here, donated by his wife, Elise Stern Haas (a great- Chairman, Ansett Worldwide
niece of founder Levi Strauss), and three of his Michael Gallagher, BS 67, MBA 68
I can see the impact we are having in children. The Haas family still maintains control CEO, Playtex Products Roger Siboni, BS 76
Chile. We’re building a strong commu- of the firm today. John Garamendi, BS 66 President and CEO, E.piphany.com
Insurance Commissioner,
nity here.” Naard Broeckaert, MBA 01, Pete Stark, MBA 60
State of California US Representative (CA)
Great Britain’s Haas Alumni Chapter
Barry Gilbert, MBA 77 Hirotaka Takeuchi, MBA 71, Ph.D. 77
president, proclaims: “Lifelong Haas CEO, Smith & Hawken Dean, Graduate School of International
friendships have no borders!” N. W. Jasper, MBA 71 Corporate Strategy, Hitotsubashi
President and CEO, Dolby Laboratories University, Tokyo
Linda Lang, BS 80 Donald Wurster, MBA 80
President and COO, Jack in the Box, Inc. President, National Indemnity Co.

36 37
TEXT.c2.Q5 copy.Q5_2 8/13/04 3:29 PM
The Center of
Berkeley MBA Culture
Berkeley MBA culture is enhanced
by the Haas School’s complex of
three interconnected buildings
arranged around an outdoor court-
yard. Designed by Charles Moore,
the buildings create community by
fostering business and educational
interaction among students, faculty,
staff, and visitors. Social areas include
the MBA Lounge, Bank of America
Forum, and the café.
The Haas complex features an ultra-
modern computer lab, a comprehen-
sive career development center, and
the Long Business and Economics
Library. An executive learning class-
room is outfitted with four video cam-
eras for live webcasts or video on
demand. In addition, distance learning
classes are transmitted via IP and
ISDN video conference technology.
Classrooms, lecture halls, and seminar
rooms throughout the school are
equipped to receive video, audio, and
electronic data, increasing students’
global reach. Wireless access to the
Haas server and the Internet is also
available throughout the Haas complex.
Bakar Computer Center
• Total number of computers: 180 PCs
• Multimedia stations: 8 PCs
• Scanners: 6
• Basic services: e-mail, printing and
faxing, web services, tutorials, multi-
media lab, equipment check-out
• Special services: video conferencing,
research support, A/V media services,
Interactive Learning Center,
Financial Engineering Lab, wireless
network
Long Business &
Economics Library
• Bound volumes: 130,000
• Subscriptions: 1,500
• Microforms: 1,200,000
• Square feet: 50,000
• Network ports: over 300
• Web-based business information
services, available on or off-campus,
such as Factiva.com (formerly Dow
Jones Interactive), Global Access,
and Lexis-Nexis Academic Universe
• Networked CD-ROM databases,
including American Business Disc,
Census CD, and Compact
Disclosure/SEC
• Cooperative lending agreements
with eight UC campuses and
Stanford University
38
Page 38
Application Guidelines
Apply to the Berkeley MBA Program:
www.haas.berkeley.edu
We encourage you to explore the Berkeley MBA
program further, and we invite you to apply for
admission. More detailed information and the
application can be found online at
http://www.haas.berkeley.edu.
Every fall, the Full-time MBA Program enrolls
approximately 240 bright, diverse, and cre-
ative future business leaders. We admit candi-
dates with substantial professional experi-
ence and considerable leadership potential
who come from a wide variety of industries
and backgrounds. In addition, we seek candi-
dates who will add to the richness of the
classroom experience and participate actively
in the Haas community.
Application Guidelines
Candidates should apply online through the
Berkeley MBA/Haas School of Business web
site at http://www.haas.berkeley.edu. Please
read the application instructions carefully.
We begin reviewing applications in November
and evaluate them in four decision periods or
rounds. In order for an application to be consid-
ered for a particular round, it must be submitted
online prior to midnight Pacific Standard Time
the evening of the deadline. In addition, all sup-
plemental materials must be postmarked on or
before the deadline date.
Admission Criteria
Professional Experience
The quality of an MBA program is immeasurably
enhanced by the real-world business experience
that students bring to the classroom. For this rea-
son, virtually all of our students have two or
more years of full-time professional work experi-
ence following the completion of their under-
graduate degree. Recruiters tell us they prefer
candidates with at least three years of experi-
ence, and the average amount of professional
experience of admitted candidates is approxi-
Application Deadlines
and Decision Periods:
Application Decision
submitted/ posted/
postmarked by: emailed by:
Round 1 Oct 29, 2004 Jan 31, 2005
Round 2 Dec 10, 2004 March 18, 2005
Round 3 Jan 21, 2005 May 2, 2005
Round 4 March 4, 2005 May 31, 2005
mately five years. In reviewing applications, we
are particularly interested in the progression
and milestones of your career, as well as your
supervisor’s assessment of your value as an
employee and potential as a leader.
Academic Aptitude
Your past academic performance provides us
with an indication as to whether you will be
able to handle the academic rigor of our pro-
gram. With this in mind, we review all academic
records closely. Candidates may apply to the
program if they hold the equivalent of a four-
year US bachelor’s degree and have not
obtained an MBA or comparable degree from
another institution. In reviewing your tran-
scripts, we take into account your choice of
coursework, the rigor of your undergraduate
major, the competitiveness of your academic
institutions, and your grade point average
(GPA). Although we do not have a minimum
requirement, a GPA of B (3.0) or better is gener-
ally the standard for serious consideration. For
the fall 2004 entering class, the average under-
graduate GPA was 3.48. In addition, in order to
help us evaluate your mathematics proficiency,
we specifically look for and strongly recom-
mend a university-level statistics or calculus
course with a grade of B or better.
GMAT Exam
All candidates are required to take the GMAT
exam prior to the deadline for which they are
applying. While there is no minimum accept-
able score, the average GMAT for the fall 2004
entering class was 702, and 80% of the class
scored between 650-750. We are especially
interested in your performance on the quantita-
tive section as an indication of your mathemat-
ics proficiency. For fall 2005 admission, we
accept official scores from exams taken as early
as October 1999. To have your exam results
sent to Berkeley’s Full-time MBA Program, list
institution code 4833.
TOEFL Exam
Applicants who received their degrees in coun-
tries other than the US, UK, Australia, or
English-speaking Canada are required to take
the TOEFL exam. This includes applicants with
degrees from Bangladesh, Burma, Nepal, India,
Pakistan, Latin America, the Middle East, North
Africa, the People’s Republic of China, Taiwan,
Japan, Korea, Southeast Asia, and most
European countries. Only applicants who have
completed a full year of US university-level
coursework with a grade of B or better are
exempt from this requirement.
The TOEFL exam must be taken prior to the
deadline for which you are applying. The mini-
w w w. h a a s . b e r k e l e y. e d u
mum acceptable score for the computer-based
version of the exam is 230, and the minimum
acceptable score for the paper-based exam is
570. The average TOEFL score of admitted appli-
cants for fall 2004 entry was 279. For fall 2005
admission, we only accept official scores from
exams taken during or after June 2003. To have
your exam results sent to Berkeley’s Full-time
MBA Program, list institution code 4833 and
department code 02.
Letters of Recommendation
We require two letters of recommendation and
prefer that at least one come from a current
employer. Select individuals with whom you
have had considerable professional interaction,
such as your supervisor or a major client. The
title or status of those you select is not impor-
tant. What does matter is how closely your letter
writers have worked with you and whether they
Alumni Focus
Paul Otellini,
MBA 74
President & COO
Intel Corporation
Santa Clara, CA
Paul Otellini was
named president
and chief operating
officer of Intel Corp.
in 2002 -- a convincing indicator of personal
achievement and professional distinction.
His promotion came after a remarkably
successful 28 years spent entirely at Intel.
“I stayed (at Intel) because I never ceased
to learn or to have a new opportunity to
grow,” he says. “We went from startup to
the largest semiconductor manufacturer
in the world while I was working here. It’s
pretty hard to beat that in any other place.”
When asked to reflect on the attributes
of a successful corporate leader, he
underscores a few: ”I think one must
possess relevant competence in one’s
industry and firm. And the ability to man-
age well is a prerequisite for leadership.”
He adds that “at least in a high-tech com-
pany, one needs to be close to one’s
products and customers.”
“Most of all, one must listen to customers,
to employees, to markets,” he continues.
“The biggest sin is to stay heads down
when the world is changing.”
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Alumni Focus
Application Guidelines Robert Lutz, BS 61 (Production Science), MBA 62
Chairman, North America, and Vice Chairman, Product Development
General Motors, Detroit, MI
Apply to the Berkeley MBA Program Bob Lutz is a classic car guy – he has built his career taking risks
and making hot automotive design a priority. Now at GM, he
hopes to aggressively push the type of cars GM creates and
change how decisions are made within the company.
Lutz first came to Haas after receiving his bachelor’s degree and
distinguishing himself as a fighter pilot and officer with the
Marine Corps. His memories of the Berkeley MBA program
include “Hard work, great professors, and having a quantitative orientation.”
can attest to your value as an employee, your Additionally, we recommend submitting one or Preparing for the MBA/MA Program in International After Haas, he went to Europe to work for General Motors, BMW, and Ford, eventually
professional accomplishments, and your person- two new letters of recommendation. If you Berkeley MBA and Area Studies returning to the U.S. Lutz is best known for his work at Chrysler, which he helped revitalize
al qualities and interpersonal skills in an organi- have taken additional coursework, please sub- Students may apply during their first year in the with hot-selling cars like the PT Cruiser and Dodge Viper. His 12 years at the company are
Proficiency in Computer Spreadsheets
zational context. For this reason, we strongly dis- mit one copy of the official transcript, and have and Mathematics MBA program for a concurrent degree program chronicled in his 1998 book, Guts: The Seven Laws of Business that Made Chrysler the
courage academic references. Letters of recom- any updated test scores sent directly to our in International and Area Studies. Application World’s Hottest Car Company.
The curriculum at Haas includes courses that
mendation from co-workers, someone you have office. For more information, please read the have a qualitative focus and others that are more deadlines are in late March; interested students
supervised, relatives, or personal and family application reactivation section of the appli- analytical and quantitative. All applicants should should pick up an application packet in February.
friends are inappropriate and can be detrimental cation instructions. have completed, at a minimum, a college-level Requirements include proficiency in a modern
to the review of your application. Please do not mathematics or statistics course. Haas faculty foreign language.
submit more than two letters, and if you choose Current or Former Berkeley effective house-hunting plan if looking for
not to obtain a letter from your current supervi- Graduate Students
who teach quantitative courses will assume you
off-campus rentals. Counselors can provide
2004-2005 MBA Fairs
have mastered the basic material.
sor, be certain to explain why. If you have ever registered as a graduate stu- Housing and Child Care information on setting up utilities, commuting,
school and child care resources, rental safety
Berkeley MBA admission representa-
tives will be participating in various
dent at UC Berkeley, you must complete a For those admitted students who feel the need Berkeley graduate students live in university
Interviews for a mathematics refresher, we strongly recom- issues, etc. More information, including events around the world, including
Petition for Change of College, School, or Major. housing, university-affiliated housing, and regu-
The Admissions Committee conducts interviews how to obtain the rental listing services, the MBA Fairs listed below. For infor-
If there has been no break in your registration mend attending the Summer Quantitative lar residential/community housing.
of applicants by invitation only, and we ask that may be found on the Cal Rentals web site at
mation about these events, visit
(excluding summers), no fee is required. Former Methods Workshop that is held each summer
you please refrain from contacting us to request http://ssl.haas.berkeley.edu/
UC Berkeley graduate students must also sub- during the two weeks prior to Orientation Week. University Housing http://www.calrentals.housing.berkeley.edu/.
an interview. Receiving an invitation to interview admissions/events.
mit an Application for Readmission, along with University sponsored housing offers family Graduate students are welcome to e-mail
should be taken as a sign of interest on the part Admission to Concurrent their housing questions to homeinfo@berke- US and Canada
a $60 fee in lieu of the application fee. Both student housing, university residence halls, and
of the Admissions Committee, and few appli- Degree Programs ley.edu, call (510) 642-3642, or come by the Boston Sept. 9
forms are available at the UC Office of Graduate two apartment complexes which are reserved
cants will be admitted without an interview. Candidates for joint degree programs must fol- Residential and Student Services Building Los Angeles Sept. 12
Admission at 302 Sproul Hall or online at exclusively for graduate students. Please see
Interviews are offered both on-campus and in low the specific application guidelines for each (RSSB) at 2610 Channing Way, Berkeley, CA
http://registrar.berkeley.edu/Generallnfo/ the web site for more detailed information and San Francisco Sept. 14
cities around the world. program. See the respective web sites for fur- 94720-2272.
elecforms.html. applications at http://www.housing.berkeley.edu. Miami Sept. 17
ther details.
Application Reactivation Rents in Berkeley range from approximately New York City Sept. 19
Special Circumstances Manville Apartments
If you submitted an application to the MBA pro- JD/MBA Program $750 to $1,000 for a studio apartment, $850 Boston Sept. 21
Transfer Credits/Course Waivers These 132 small unfurnished studio apartments
gram within the past two years, you are consid- Haas shares the JD/MBA program with both UC
for single law and graduate students offer a to $1,400 for a one-bedroom apartment, and Chicago Sept. 23
We do not accept transfer credits into the MBA
ered a reapplicant. You are only required to com- Berkeley’s Boalt Hall School of Law and UC $1,200 and up for a two-bedroom apartment. Toronto Sept. 26
program. You may waive out of core courses at great community and conveniences. The waiting
plete and submit the personal data forms, edu- Hastings College of the Law. Candidates for the A room in a shared apartment or house is usu- Atlanta Sept. 28
the discretion of the faculty, but you must list is first come, first served so apply now!
cation section, employment section, applicant JD/MBA program complete separate applica- ally the least expensive type of accommoda- Washington, DC Sept. 30
replace the waived course with another class.
acknowledgement, a current resume, applica- tions and receive separate decisions from each College Durant Apartments tion, averaging $500 to $800 per month. San Francisco Nov. 9
tion fee, and test scores that meet current test Deferred Admission school. If you are already enrolled in your first 120 graduate students live in this new, conve-
date requirements. Assuming that your prior year of law school at Boalt or Hastings, you may niently located complex with furnished, shared University Affiliated Housing Asia
Requests for deferred admission will only be
application was complete at the time of submis- considered under exceptional circumstances. apply to begin the JD/MBA program in your apartments ranging in size from 2 to 6 bed- International House is a residence and Tokyo Sept. 16
sion, you will need to answer the short-answer second year. Applications for the concurrent rooms. All bedrooms are single occupancy with program center that houses approximately Seoul Sept. 18
questions that are new to the fall 2005 applica- Appeals program are rarely successful if you have high speed internet lines included. Apartments 600 students, most of whom are at the grad- Beijing Sept. 20
tion. We strongly recommend that you submit a All admission decisions are final, and there is no completed more than one year of law school have shared bath(s), living room, and kitchen. uate level. About half of the residents are US Shanghai Sept. 23
statement outlining how you have improved appeal process. because of the difficulties of fulfilling concurrent Common areas include study rooms, outdoor citizens; the other half are students from
approximately 60 foreign countries. I-House is
Taipei Sept. 25
your candidacy since the initial application. degree requirements in only two years. Once central courtyard, and laundry facility.
less than a five minute walk from Haas, which Bangkok Sept. 27
admitted to the Haas School, you should specify
Family Student Housing makes it an attractive housing option. For addi- Singapore Sept. 29
whether you intend to enroll in the business
Over 800 family students live in University tional information and applications, please visit Europe
school for the fall term or defer your business
Village (Albany) and Smyth Fernwald apartment the web site at: http://ihouse.berkeley.edu.
coursework for one year. If you decide to defer Madrid Oct. 5
Alumni Focus your business coursework, your admission for complexes for students with families, spouses or
University Students’ Cooperative Brussels Oct. 7
the subsequent fall is guaranteed; however, you partners. Both are active, supportive communi-
Association (Co-ops) is a nonprofit coopera- Paris Oct. 9
Monica Stevens, MBA 96 will need to claim your place in the next year’s ties for students juggling family and educational tive system that is owned and operated by its
Vice President and Recruiting Director responsibilities. Rental rates for Family Student Milan Oct. 12
MBA class by filling out the appropriate forms student members. It houses over 1,200 single
Wells Fargo, San Francisco, CA Housing are very reasonable and include all utili- Munich Oct. 14
during your first year of law school. students in 20 rooming houses and apartment
Monica Stevens first came to Berkeley because of its top-ranked real ties except telephone service and onsite parking. buildings close to campus. One house, the Frankfurt Oct. 16
estate program. “I wanted to transition from the entitlement side of There is a chronological waiting list — apply now! London Oct. 18
MBA/MPH Program Convent, is all singles and is available for grad
real estate to the finance side,” says Stevens. “I could not have got- and re-entry students only. More information Zurich Oct. 20
ten my first job at Wells Fargo doing high-yield real estate finance in Health Management University Residence Halls
To apply for the MBA/MPH program, prospec- on this housing option is available on the web Athens Oct. 22
without the skills I learned at Haas. Every day, I called upon the Most graduate students live in apartments in the site at http://www.usca.org.
knowledge I acquired in classes like financial accounting, finance, tive students must complete the MBA applica- community, but if you are looking for a more
Istanbul Oct. 24
real estate finance, and financial institutions and markets. I learned tion for the Haas School of Business and indicate structured living environment, you might consid- Casa Joaquin Murrieta and the Frente Budapest Oct. 26
how to analyze the financial statements of companies in many interest in the joint degree program. The School er the university residence halls. Room and Graduate Center house 45 low-income, Warsaw Oct. 28
industries, how to value a real estate property, and how to analyze a proposal or a project using of Public Health does not require a separate board rates for the academic year start at re-entry, first generation Xicana/o students, Latin America
more than just my common sense.” application. MBA/MPH applications must be $9145. Go to http://www.housing.berkeley.edu although all students are welcome.
submitted by the final MBA deadline, and admis-
Monterrey Aug. 28
Stevens, a native Californian, attended the United States Naval Academy in Annapolis, Maryland, and select “Living At Cal” to apply online. Mexico City Oct. 14
and served as an officer in the US Navy. Afterwards, Stevens worked in San Francisco as a proj- sion decisions follow the MBA schedule. In addi- Child Care
ect manager for a political consulting and lobbying firm, focusing on real estate issues. tion to strong academic achievement in previous Cal Rentals The university offers a nationally accredited Lima Oct. 18
scholastic work and a strong score on the GMAT, The University’s Cal Rentals service offers child care program on a space-available basis Santiago Oct. 20
After receiving her MBA, Stevens joined Wells Fargo and completed the Credit Management counseling on all housing options, both to children ages 3 months to 7 years old. At
applicants will be evaluated on their professional Buenos Aires Oct. 21
Training Program. She spent the next several years as a commercial real estate lending officer in least one parent must be a registered UC
experience and personal attributes. Applicants on-campus as well as off-, and also provides Sao Paulo Oct. 25
the Capital Markets Group in San Francisco. Stevens is currently the Director of MBA Recruiting Berkeley student. As space becomes available,
will receive one joint decision. In other words, a rental listing service for a small fee. Rio de Janeiro Oct. 27
for the Wholesale Bank, where she recruits full-time MBAs and summer interns, managing rela- enrollment is extended to families based on
tions with nine graduate business schools (including Haas) and four national diversity organiza- applicants will either be admitted to both pro- Counseling sessions can help students weigh
their housing options and customize an gross income.
tions to increase Wells Fargo’s visibility and yield. Says Stevens: “I think my greatest success is grams or denied from both programs. It is not
being able to come back to Haas and recruit more MBAs!” possible to be admitted to only one program.

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Alumni Focus
Other Educational Erica Stone, MBA 87
Application Guidelines President
Programs at the American Himalayan Foundation
Haas School San Francisco, CA

Undergraduate Program
Two-year bachelor’s program for
juniors and seniors. Ranked among
Costs and Financial Aid Erica Stone was a chef at the world-renowned Chez Panisse restaurant
in Berkeley and had worked in documentary film. She had a bachelor’s
degree in sociology from UC Berkeley and a third-degree black belt in
Tae Kwon Do. But that wasn’t enough. She wanted a professional
the top 3 US programs. career in the nonprofit sector, and she knew that to succeed, she would
need the right skills.
Evening & Weekend
MBA Program Stone chose the Berkeley MBA because of its reputation in nonprofit management. “If you
want to affect change in the world, you need to have a degree that people respect,” says
Three-year, part-time program for The Berkeley MBA program has one of the California Residency after January 1, and the data will be sent elec- Stone, now president of the nonprofit American Himalayan Foundation (AHF).
working professionals. Offered on most reasonable tuition and fee structures of In many cases, US citizens or permanent resi- tronically to Berkeley’s Financial Aid Office.
campus and in Silicon Valley. The foundation, founded by Richard Blum (BS 58, MBA 59), provides education, health
any top MBA program. Almost 70 percent of dents qualify for legal residence in California Apply for financial aid before you are admitted
Ranked in the top 5 in the US. services, and cultural and environmental preservation in the Himalayas, one of the world’s
Haas students receive some form of financial by their second year of graduate school, to Haas. poorest places. It employs 11 people in total, at its head office and in Katmandu.
Berkeley - Columbia Executive assistance, which can include loans, fellow- thereby significantly reducing their fees (by an
ships, scholarships, instructorships, and estimated $12,246 in 2004-2005). The FAFSA should be filed online at Blum says it is Stone who has built AHF into a major player. “Erica has combined compassion
MBA Program http://www.fafsa.ed.gov. The UC Berkeley with drive, foresight, and good business skills. When she joined 10 years ago, we were
Earn two MBA degrees simultane- assistantships. Summary information on International students cannot establish
these options is provided below and details federal school code for the FAFSA is 001312. involved in very few projects, and now the foundation has over 10,000 donors and projects
ously over 19 months from the California residency and should expect to pay
No additional application forms are required, throughout the Himalayas, Tibet, and Nepal.”
Haas School of Business and are available at http://www.haas.berkeley.edu/ nonresident tuition for each semester of grad-
MBA/finaid/. uate study. Further information on residency although some students may be required to The always-modest Stone, however, stresses that it is her Haas degree that gives her an edge
Columbia Business School. For
can be found at http://registrar.berkeley.edu/ provide documentation of income, such as in the nonprofit world. “It gives you the concept of the margin,” says Stone. “You understand
experienced executives.
Educational Costs Residency/legalinfo.html. tax returns. money. You’re comfortable talking about it and raising it.”
Master’s Program in Each year the Financial Aid Office estimates
Financial Engineering the average costs for a graduate student during Fees and Expenses for Student Loans
One-year degree program prepares the nine months of the academic year. This Most MBA students finance their education
International Students through the Federal Direct Loan Program; up
students for a growing niche of FAO Cost of Education budget is the basis for International students are eligible for Haas
to $18,500 may be borrowed annually. Those uals who have achieved tremendous success in
quantitative finance careers. determining financial aid eligibility and private Merit Scholarships and Haas Achievement
students demonstrating financial need, spite of significant economic, educational,
Ph.D. Program
loan borrowing limits. Awards, both of which pay up to full tuition and
assessed through the FAFSA process, may health-related, or other obstacles. Like the merit 2004–2005 Fees
For students who desire an aca- You may use the chart on page 43, which
fees for both years of MBA study. Additionally,
borrow $8,500 in a Subsidized Direct Loan scholarships, these are awarded at the time of and Estimated Cost
international students may participate in pri- admission and cover up to full tuition and fees of Education
demic career by preparing them to shows the average costs for 2004-2005, to (no interest charged while the borrower is in
vate student loan programs, which require that for both years of full-time study. Please note,
advance theory and knowledge in estimate your budget for two semesters of school) and $10,000 in an Unsubsidized
you have either a US cosigner or three years of however, that applicants for Haas Achievement Financial Aid Office
the disciplines underlying the prac- study. Because these official figures are aver- Direct Loan (interest is charged while the
favorable credit history in the US. Please note Nine-Month Budget
tice of business. aged for all UC Berkeley graduate students, borrower is in school). Those who do not Awards must answer an optional essay question
that only a small number of students are cho- on the application for admission. Total Fees Estimate
actual costs, especially housing costs, may be demonstrate financial need can borrow the
Executive Education significantly higher.
sen for Haas Merit Scholarships and Haas
full $18,500 in an unsubsidized loan. The for California residents $21,512
Helps individuals, teams and entire Achievement Awards, and the only other avail- Instructorships (including health insurance)*
Direct Loan rate is variable and capped at
organizations achieve their goals Computer Costs and Fees able aid is in the form of student loans. Most Many graduate student instructorships are
8.25%. It is recalculated every July 1 and is Total Fees Estimate
through customized programs and Beginning in fall 2005, MBA students will be international students will be responsible for available to second-year students in several
based on the 91- day US Treasury bill. For for nonresidents $33,758
open enrollment courses, taught required to have a laptop computer. Haas paying the entire cost of attendance, and fields, especially accounting, economics, and
the 2004-2005 academic year, the interest (including health insurance and tuition)
by Berkeley faculty at the workplace Computing Services will offer fall 2005 should plan carefully to ensure adequate communications. You should apply for these
is 2.77% while in school and 3.37% while in
or on campus. financial resources. in the spring of your first year. If you have sig- Estimated Living Expenses
incoming students discounted package prices repayment. A 1.5% loan origination fee is
for a laptop bundle, which will be advertised nificant training in a specialized area, you may (Estimated by the Financial Aid Office.
The estimated total expenses for international deducted prior to disbursement. Eligibility
to students. also find employment as a reader or tutor. Based on nine months.)
students for each 9-month period is $53,736. is determined from the calculated student
contribution and cost of education, not Refer to http://groups.haas.berkeley.edu/gsi/ Housing and Utilities $8,810
This estimate includes approximately
credit history. for more information.
$33,758 for fees and health insurance for Food $4,520
two semesters and an academic year average Loan Repayment Books and Supplies $2,500
Students wanting to borrow more than
of $19,978 for basic living expenses, books,
$18,500 can utilize the private loan program. Assistance Program Personal $2,838
computer, and other school supplies. These
The interest on private loans varies from 3.5% The Haas Loan Repayment Assistance Program
costs may increase significantly each year. Transportation $1,310
to 7.00% (spring 2004 rates) and a credit check (LRAP) is designed to provide modest financial
Married students should budget an additional Subtotal,
or credit scoring is performed for all applicants. support to recent graduates of the Full-time
$7,000 for their spouse and $5,000 for each Estimated Living Expenses $19,978
View private loan options on the following MBA Program who are employed in the public
Alumni Focus child. Please note that the health insurance is
web site: http://www.haas.berkeley. edu/ or nonprofit sectors, where salaries are typically Total Estimated Expenses
for the student only; additional family cover- for California Residents $41,490
MBA/finaid/prvtmba.html. lower than in the private sector. The program
age may be purchased for an additional cost.
Bengt Baron, BS 85, MBA 88 assists qualified Haas graduates who might oth- Total Estimated Expenses for
President Refer to the following for dependent cover- Scholarships erwise feel constrained in their choice of Nonresidents $53,736
The Absolut Company age: http://www.uhs.berkeley.edu/Students/ In 2003-2004, the Haas School awarded over
Stockholm, Sweden
employment by the need to repay substantial
insurance/families.shtml. $1.1 million in scholarships to domestic and debt accumulated during their MBA studies.
*Please note that student health
Bengt Baron was named president of Swedish powerhouse international applicants. All applicants are rou- insurance does not include spouse or
For further information on services available The Haas LRAP will issue grants to qualified par-
Absolut Vodka in 2001. “I’d been doing quite a bit with marketing dependents. That coverage must be
tinely considered for Haas Merit Scholarships ticipants, reimbursing them for all or a portion of
and sales for brands and consumer goods,” says Baron. “There to international students at UC Berkeley, refer purchased separately. Refer to http://
at the time of admission review, and awards their educational loan payments. To be eligible
are not too many international Swedish brands, and I have spent to http://ias.berkeley.edu/siss/. www.uhs.berkeley.edu/Students/
a lot of time in the US, which is Absolut’s strongest market. So it are based on exceptional merit and career for the Haas LRAP, an applicant must work insurance/families.shtml.
was a combination that I couldn’t turn down.”The number 2 The Financial Aid potential as demonstrated in the application. more than half-time for a nonprofit organization
Note: 2005-2006 registration fees and esti-
vodka worldwide, Absolut is available in 125 countries, although Application Process No separate application form or special request or an agency of government (local, state, or mated living expenses are expected to rise.
all of it is manufactured in one factory in Sweden. Financial aid, mostly in the form of loans, is is needed. Applicants awarded a Haas Merit national). In special situations, the program will
available for MBA students who are citizens or Scholarship are notified in writing with the also assist graduates who are employed by a
After graduation from the Haas School, Baron joined McKinsey & Co., then worked for a
permanent residents of the United States. To admission letter. Haas Merit Scholarships cover foreign government, a foreign nonprofit organi-
series of consumer product companies. “My Berkeley MBA gave me a solid foundation to
apply for need-based and non-need-based fed- up to full tuition and registration fees for both zation, or an international nonprofit organization.
take on business challenges of various sizes and shapes,” says Baron.
eral loans, file the Free Application for Federal years of full-time study. Further details and application forms are
In 1999, he joined StepStone AS, an Internet-based job posting board. As director of the available at http://www.haas.berkeley.edu/
Nordic Region, Baron helped the company build a pan-European presence and launch a Student Aid (FAFSA) by the UC Berkeley priori- The Berkeley MBA program also offers Haas
ty deadline of March 1. You may file the FAFSA MBA/finaid/LRAP.html.
successful IPO. The company is still going strong, and it was only the lure of Absolut that Achievement Awards, which are given to individ-
convinced Baron to leave StepStone.
During his time in the US, Baron also made his mark in the Olympic Games. He won two
Olympic medals, a gold and a bronze, swimming for the Swedish team in the 1980
(Moscow) and 1984 (Los Angeles) games.

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MBA Course List Organizational Behavior/Industrial Management of Technology Corporate Leaders

Relations Group MBA 290A Introduction to Management of Come to Haas (2003-2004)

An Unsurpassed Education: MBA 205

MBA 251
MBA 252
Organizational Behavior
Human Resources Management
Negotiations & Conflict
MBA 290C
Technology
Strategic Computing and
Communications Technology
Sharon Allen, Chairman,
Deloitte & Touche USA.
Bill Bradley, Managing Director,

Core and Elective Courses MBA 253

Resolution
Public Policy and the
Management of Human
Resources
MBA 290D

MBA 290E
Design as a Strategic
Management Issue
Marketing for High-Tech
Entrepreneurs
Allen & Company
Alfred Chuang, Founder, President and
CEO, BEA Systems
William F. Cronk, BS 65, former President,
MBA 254 Power and Politics in MBA 290G International Trade and Dreyer’s Grand Ice Cream
Degree Requirements MBA 217 Topics in Economic Analysis Organizations Competition in High Technology Linda Dillman, Senior Vice President and
and MBA Courses and Policy MBA 255 Creativity in Business MBA 290I Managing Innovation CIO, Wal-Mart Stores
Degree Requirements MBA 218A International Finance MBA 257 Special Topics in Organizational and Change Debra Dunn, Senior Vice President of
The MBA program requires satisfactory com- MBA 218B Theory and Institutions of Behavior and Industrial Relations MBA 290M High-Tech Product Design and Corporate Affairs, Hewlett-Packard Company
pletion of 51 semester units of coursework International Trade Rapid Manufacturing
MBA 299O Organizing for Strategic Gary Erickson, Owner and CEO, Clif Bar
consisting of 20 units of core courses and 31 MBA 299E Competitive and Advantage MBA 290N Managing the New Product
units of elective courses. You must register and John Gage, Chief Scientist,
Corporate Strategy Development Process
pay fees for both fall and spring semesters in Sun Microsystems
Marketing Group MBA 290O Opportunity Recognition:
each academic year (a total of four 15-week Accounting Group Herve Gallaire, CTO, Xerox Corporation
MBA 206 Marketing Management Technology and
semesters). There are no courses offered dur- Entrepreneurship in Silicon Valley Catherine Gray, President,
MBA 202 Financial Accounting MBA 260 Consumer Behavior
ing the summer. Credit may not be transferred The Natural Step
from other graduate or undergraduate courses. MBA 222 Financial Information Analysis MBA 290P Project Management
MBA 261 Marketing Research: Tools and Case Studies Akainobu Kanasugi, President,
MBA 223 Corporate Financial Reporting Techniques for Data Collection
Core Requirements MBA 290Q Quality Improvement: Strategy, NEC Limited
MBA 224A Managerial Accounting and Analysis
The core consists of eleven courses. All must Processes, and Customers Richard Kovacevich, Chairman and CEO,
MBA 224B Advanced Managerial MBA 262 Brand Management and
be taken in the first year to provide the founda- MBA 290T Topics in Management Wells Fargo & Co.
Accounting Strategy
tion for the second year’s advanced work. of Technology Mark Kvamme, Partner Sequoia Capital
Haas Grads Create MBA 225 Management Planning & MBA 263 Internet Strategy
Successful Startups Elective Requirements Control Systems MBA 264 High-Technology Other Courses Howard Lester, Chairman, Williams-Sonoma
Berkeley MBA students are well known Students may select from hundreds of elective MBA 227B Topics in Taxation Marketing Management Robert Lutz, BS 61, MBA 62, Chairman,
courses, both within and outside of the busi- MBA 200C Leadership Communication
as budding entrepreneurs. Following is MBA 265 Integrated Marketing General Motors, North America
a sampling of firms founded by recent ness school, to fulfill the 31-unit requirement. Finance Group Communications MBA 200S Data and Decisions
Phillip Marineau, President and CEO,
Haas alumni. At least 25 of the 31 elective course units must MBA 207 Ethics and Responsibility Levi Strauss & Co.
MBA 203 Introduction to Finance MBA 266 Channels of Distribution
Chris Barton and Philip be taken in graduate business classes. The in Business
remaining units may be taken as either gradu- MBA 231 Corporate Finance MBA 267 Topics in Marketing Jenny Ming, President, Old Navy at Gap Inc.
Inghelbrecht, MBAs 00 (pictured MBA 291A Speaking as a Leader
above), founded Shazam Entertainment, ate or upper-division undergraduate courses in MBA 232 Financial Institutions & Markets MBA 268A Global Marketing Strategy John Morgridge, Chairman, Cisco Systems
MBA 291T Topics in Managerial
provider of a service which identifies other departments on campus. With the per- MBA 299M Strategic Market Planning Paul Orfalea, Founder, Kinko’s
MBA 233 Investments Communications
music over mobile phones. The London- mission of the MBA program director, students
may take two lower-division undergraduate MBA 234 Advanced Topics MBA 292A Management in the Public and David S. Pottruck, CEO, Charles Schwab
based company raised nearly $20 mil- Business and Public Policy Group
language courses and apply 60 percent of the Corporate Finance Not-for-Profit Sectors Corporation
lion in venture capital, attracted more
than a million users across Europe, Asia credits earned toward the 31 unit elective MBA 235 Advanced Topics in Financial MBA 270 Business and Public Policy MBA 292M Topics in Nonprofit and Public Paul Pressler, CEO and President, Gap Inc.
and Oceania, and recently entered the requirement. Institutions and Financial MBA 271 Managing the Political Management Robert Reich, former US secretary of
US market with launches on Virgin Markets Environment of Business MBA 292S Introduction to Social labor and recent UC Berkeley distin-
Mobile and AT&T Wireless. Waiver Examinations MBA 236A Futures and Options Markets MBA 277 Special Topics in Business and Entrepreneurship guished visiting scholar
Students may substitute elective courses
Juan Mini and Scott Kucirek, MBA 236B Investment Strategies and Styles Public Policy MBA 292T Topics in Socially
for certain required courses if they demon- John Reed, Interim Chairman, New York
MBAs 99, launched the first national strate sufficient mastery of the subject by MBA 237 Topics in Finance MBA 278A Comparative and International Responsible Business Stock Exchange
Internet-enabled full-service real estate passing a waiver examination, which Business and Public Policy MBA 293 Individually Supervised Study for Jerry Sanders, Founder and Chairman,
agency. Based in Emeryville, CA, approximates the course final examination. [Europe]
ZipRealty (www.ZipRealty.com) has
Operations and Information Graduate Students Advanced Micro Devices
These exams are available for six of the Technology Management Group MBA 278B Comparative and International
offices across the US and has raised MBA 294 Selected Topics for Eric Schmidt, Chairman and CEO, Google
eleven required core courses, and are Business and Public Policy [Asia]
$58 million. The company, where MBA 204 Introduction to Operations MBA Students
given during the week before classes begin
Kucirek serves as executive vice Management MBA 299B Global Strategy and MBA 295A Entrepreneurship
in August and January. Short study guides
president of new market development, Multinational Enterprise
are available for each course. MBA 240 Introduction to Management MBA 295B Venture Capital and Private
filed an S-1 for a proposed initial public Science
Real Estate Group Equity Jenny Ming is president of Old Navy at Gap Inc.
offering in 2004 to sell up to $69 mil- Course List (core courses are in bold; all
lion in common stock. MBA 242 Strategic Planning of Production MBA 295D New Venture Finance She gave the keynote speech at Haas’ annual
others are electives) and Operations MBA 280 Real Estate and Urban Land Women in Leadership conference. In 2003,
Sara Takesh, MBA 03, founded Economics MBA 295T Special Topics in Ming was listed as #42 in Fortune Magazine’s
Tarsian & Blinkley (www.tarsian.com), Economic Analysis and MBA 243 Decisions, Games & Strategies Entrepreneurship list of Most Powerful Women.
MBA 282 Seminar in Urban Economic
a company dedicated to creating fash- Policy Group MBA 244A MIS: Data Management Resource Policy MBA 296 Special Topics in Business
ion products that celebrate Afghan MBA 201A Economics for Business MBA 244B MIS: Systems Analysis & Design Administration
artisanship while contributing to the MBA 283 Real Estate Financing
Decision Making MBA 244C MIS: Managerial & MBA 298A, B International Business
development of the Afghan economy. MBA 284 Seminar in Real Estate
(Microeconomics) Organizational Issues Development for MBAs
The company received a $150K loan Investment Analysis
from the Overseas Private Investment MBA 201B Macroeconomics in the MBA 244D Telecommunications MBA 299 Strategy in the Global Context
MBA 286 Housing and the Urban Economy
Corporation (OPIC) and has been fea- Global Economy MBA 299H Strategic Management and the
MBA 247A Topics in Manufacturing MBA 287 Special Topics in Real Estate
tured in The New York Times Magazine. MBA 212 Managerial Decisions in and Operations Organization of Health Services
Economics & Finance
John Hanke, MBA 96, founded Regulated Industries
MBA 247B Topics in Information Technology
Keyhole (www.keyhole.com) in 2001, MBA 214 Forecasting Methods for
the only company to deliver a 3D digital Business
MBA 299T Strategic Planning: For complete course descriptions,
Perspectives & Decisions
model of the entire Earth via the please go to http://www.berkeley.
Internet. The company received initial edu/catalog/.
funding from Sony Broadband, and
quickly acquired more than 10,000
customers, including Fortune 1,000
companies and government agencies.

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W I N

Discover the Berkeley MBA

E
C 2004-2005 Academic Calendar*

O
U
Petaluma

N
P O

T
I N

R
Fall Semester 2004

Y
Sonoma

T
S

R
E

E
Fee payment due Monday, August 16

A
101

Y
S
12

E S
H
Napa Haas Summer Workshop August 9-20

O R
Novato

Visiting Berkeley

N A T
E
1 37
Haas MBA Orientation August 23-27

I O N A
101 80 MBA classes begin Monday, August 30
San
Pablo

L
San
Bay
Vallejo 680 Fall-A core classes begin Monday, August 30
Rafael
Labor Day Holiday Monday, September 6
Richmond 780
San
Rafael 580 Richmond
80 Fall-A core final exams October 18-20
Bridge
4

Pacific 101 Fall-B core classes begin Monday, October 20

Ocean Golden University
Gate
Bridge Berkeley of California, Veterans Day Holiday Thursday, November 11
San
Francisco 80 Oakland
80 Berkeley Concord Big Game (Cal vs. Stanford) Saturday, November 20
Bay
Bridge 24
Daly 280 Oakland
City
13 Pittsburg Thanksgiving Holiday November 25-26
South Walnut
Alameda Creek
San San Final examinations December 14-21
Francisco
280 Francisco
International 580
Airport Oakland Fall-B core final exams December 15-17
Millbrae International San San
Airport 880 Leandro Ramon
San
Francisco
San Bay
Mateo San Hayward 680

92
Mateo
Bridge 92 Spring Semester 2005
101 Dublin/
Pleasanton Pleasanton Fee payment due Friday, January 14
Redwood 580
City
35
Dumbarton
84 Livermore
Martin Luther King, Jr. Monday, January 17
Bridge
Fremont Day Holiday

S
I L
Palo 680
Alto 880

I C
MBA classes begin Tuesday, January 18
Mountain

O
View

N
V
A L
L E Y
Spring-A core classes begin Tuesday, January 18
1 Sunnyvale 237
Milpitas
Presidents’ Day Holiday Monday, February 21
Santa
Clara
9 San Spring-A core final exams March 7-10
85
San Jose
Jose
N
Spring-B core classes begin Monday, March 14
International BART
Airport (Bay Area
Rapid Transit) Spring Break Holiday March 21-25
Days at Haas 2005 April 14-16, May 5-7
Final examinations May 13-20
Haas Student Ambassadors Spring-B core final exams May 16-18
We are the Haas Student Ambassadors *Dates and events for the 2005-2006 academic calendar are expect-
(HSA), the student voice within the Full- Haas School Full-time MBA Program Staff ed to closely follow those indicated here.
time MBA Admissions Office. We offer
unique, real-life perspectives about being
Administration Julia Min, Cindy Jennings,
Tom Campbell, Executive Director Assistant Director
enrolled in the Berkeley MBA program. of Admissions
Specifically, our mission is to ensure that all Dean Peter Johnson,
prospective students’ contact with Haas is Michael Katz Director of International Sharon T. Joyce,
informative, positive, and as interactive as and Philip Tetlock, Admissions Associate Director
Because the faculty and administration
possible. During the school year, we host a Co-Associate Deans for Jett Pihakis, of Admissions of the Haas School of Business are con-
daily information session, Monday through Academic Affairs Director of Domestic Terri Korolev, tinually reviewing the MBA program to
give its students the best possible educa-
Friday, from 1:00 to 2:00 p.m. A member of Andrew Shogan, Admissions Admissions Advisor tional experience, the school reserves
the admissions committee is present for a Associate Dean for Instruction Debi Fidler, Pamela Maestas, the right to change at any time any of its
portion of these sessions to answer admis- Director of Financial Aid Receptionist/Interview provisions, statements, policies, curric-
Barbara Broque, ula, procedures, regulations, or fees.
sions-related questions. Prior to information Academic Coordinator, Coordinator, MBA
Lee Forgue,
sessions, you can have lunch with a current Assistant Dean of Planning Admissions
Admissions Advisor NONDISCRIMINATION POLICY
student. Lunch begins at 12:00 noon and Daniel F. Sullivan,
Larry Lollar, Steve Garber, STATEMENT
typically includes a quick tour of the Director of Student Services The University of California, in accordance with appli-
school’s facilities. Additionally, with some Assistant Dean of Operations Manager, cable federal and state law and University policy, pro-
advance notice, we are happy to coordi- Development & Alumni MBA Admissions John Trimingham, hibits discrimination, including harassment, on the
Relations Financial Aid Counselor basis of race, color, national origin, religion, sex, physi-
nate classroom visits for prospective stu- Kim Guilfoyle, cal or mental disability, medical condition (cancer-
dents. For details regarding our visitation Teresa Costantinidis, Associate Director of Karese Young, Credits related or genetic characteristics), ancestry, marital
status, age, sexual orientation, citizenship, or status
programs, please visit http://www.haas. COO, Sr. Assistant Dean Student Services Admissions Advisor Marketing & as a covered veteran (special disabled veteran,
berkeley.edu/MBA/visitation.html. Paul Stames, Communications Vietnam-era veteran or any other veteran who
Tiffany Grimsley, Rich Kurovsky served on active duty during a war or in a campaign
HSA also conducts interviews and coordi- Director, Strategic Initiatives Assistant Director of Elizabeth Shook
or expedition for which a campaign badge has been
authorized). This nondiscrimination policy covers
nates events for admitted applicants. We Ilse Evans, Admissions Valerie Gilbert admission, access, and treatment in University pro-
grams and activities.
look forward to assisting you in all stages of Executive Director, MBA Design
the application process and welcome your Career Services & Initiatives Cuttriss & Hambleton Inquiries may be directed as follows: Sex discrimina-
tion and sexual harassment: Nancy Chu, Title IX
questions by phone, e-mail, or in person! Richard Kurovsky, Photography Compliance Officer, 1-510-643-7985. Disability dis-
Jim Block crimination and access: Ward Newmeyer,
(510) 642-5610 Executive Director, A.D.A./504 Compliance Officer, 1-510-643-5116
Edward Caldwell
hsa@haas.berkeley.edu Marketing & Communications Richard Gordon
(voice) or 1-510-642-3172 (TTY). Other inquiries
may be directed to the Academic Compliance
Billy Hustace Office, 200 California Hall, #1500, 1-510-642-2795.
Lats Latvis/Peter
Days at Haas Marcus CAMPUS SAFETY
Admitted Students’ Weekends Jeanne Strongin In accordance with the Jeanne Clery Act, the
University maintains a reference guide of safety
Jenny Thomas information and procedures, annual campus crime
April 14-16, 2005 Printer statistics, and emergency-disaster preparedness
information. For a copy of this report, Safety Counts,
May 5-7, 2005 Fong & Fong call (510) 643-6442, e-mail ucpolice@uclink.berke-
ley.edu, or write the Police Department Campus
Safety Programs, University of California, Berkeley,
Copyright © 2004, Police Department, 1 Sproul Hall #1199, Berkeley,
UC Regents. CA 94720-1199. The report is also posted on the
All rights reserved. UC Berkeley Police Department web site.

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w w w. h a a s . b e r k e l e y. e d u

From the Dean

I welcome your interest in the Full-time
Berkeley MBA Program at the Haas School of
Business and encourage you to learn more
about the program and its benefits for your
future career success.

Our Berkeley MBA program is one of the most highly

regarded in the country, with its emphasis on teaching the
fundamentals of business for the creation of wealth and
opportunity. It also offers lessons on the importance of
sharing what you create for the benefit of others. And the
school’s spirit of innovation infuses the entire community
with a dynamic energy and sense of excitement.

When you are a student here, I will always listen to what you have
to say to ensure that the Berkeley MBA experience meets your
expectations. In the meantime, please come visit us to meet the
faculty, students, and staff, and sample what we have to offer.

With kind regards,

Tom Campbell
Bank of America Dean and Professor of Business
Walter A. Haas School of Business

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Full-time MBA Program 2005

The Berkeley MBA

University of California Berkeley Haas School of Business T h e B e r k e l e y M B A Full-time MBA Program 2005
The Berkeley MBA
Full-time MBA Program 2005

430 Student Services Building #1902

Berkeley, CA 94720 -1902
Tel 1- 510-642-1405
Fax 1- 510-643-6659

www.haas.berkeley.edu

Important Contact Information

Berkeley MBA Admissions Office 1-510-642-1405 http://www.haas.berkeley.edu
Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu
Financial Aid for MBA Programs 1-510-643-0183 finaid@haas.berkeley.edu
Bakar Computer Center 1-510-643-0433 http://haas.berkeley.edu/HCS/
Chetkovich Career Center 1-510-642- 8124 http://haas.berkeley.edu/careercenter/
Long Business & Economics Library 1-510-642- 0370 http://www.lib.berkeley.edu/BUSI/

Berkeley MBA Certificate Programs

Certificate in Corporate Environmental Management http://www.bren.ucsb.edu/academics/mba_emph.htm
Certificate in Entrepreneurship 1-510-643-4592 tamaraw@haas.berkeley.edu
Certificate in Global Management 1-510-643-4999 teunisse@haas.berkeley.edu
Certificate in Health Management 1-510-643-1399 raube@haas.berkeley.edu
Certificate in Management of Technology 1-510-643-1398 motadmin@haas.berkeley.edu
Certificate in Real Estate 1-510-643- 6105 creue@haas.berkeley.edu

Haas Concurrent Degree Programs

JD/MBA – Boalt Hall School of Law 1-510-642-2274 admissions@law.berkeley.edu
JD/MBA – Hastings College of the Law 1-415-565-4623 admiss@uchastings.edu
MBA/MA in International and Area Studies 1-510-643-4159 ias@berkeley.edu
MBA/MPH in Health Management 1-510-643-1399 raube@haas.berkeley.edu

Other Haas Educational Programs

Undergraduate Program 1-510-642-1421 http://www.haas.berkeley.edu/undergrad
Evening & Weekend MBA Admissions 1-510-642- 0292 ewmbaadm@haas.berkeley.edu
Berkeley – Columbia Executive MBA Admissions 1-510-643-1046 emba@haas.berkeley.edu
Master’s in Financial Engineering Program 1-510-642-4417 mfe@haas.berkeley.edu
Ph.D. Program 1-510-642-1409 phdadms@haas.berkeley.edu
Executive Development 1-510-642-4735 execdev@haas.berkeley.edu

University Contacts
Graduate Division Admissions 1-510-642-7405 http://www.grad.berkeley.edu
Child Care 1-510-642-1827 http://www.housing.berkeley.edu/child
Housing 1-510-642-4108 http://www.housing.berkeley.edu
International House 1-510-642-9470 http://ihouse.berkeley.edu/
International Student Services 1-510-642-2818 http://www.ias.berkeley.edu/siss/

Other Contacts
Application http://haas.berkeley.edu/MBA/apply.shtml
Federal Direct Loan Program http://www.ed.gov/DirectLoan/
Free Application for Federal Student Aid (FAFSA) http://www.fafsa.ed.gov
Graduate Management Admissions Test (GMAT) http://www.mba.com
Test of English as a Foreign Language (TOEFL) http://www.toefl.org