You are on page 1of 24

January 31 - February 1, 2008

Walter E. Washington Convention Center • Washington, DC

www.asaecenter.org/technologyconference
Tech 08 Brochure 11/14/07 11:20 AM Page 1

If You Can Think of It,


We Can Help You Realize It.
Get ready to experience the next generation of the
Association Technology Conference & Expo 2008.
January 31 - February 1, 2008
Walter E. Washington Convention Center, Washington, DC
ASAE & The Center for Association Leadership
have gathered the best and brightest content leaders
and exhibitors in the heart of our Nation’s Capital.
Join us as we show you the unlimited possibilities of the
latest technology solutions. If you are responsible for the
strategic direction of your organization or simply pas-
sionate about technology, this is the
one conference you can’t afford to miss.

Find the tools to evaluate your overall technology


strategy and learn how to strengthen it. Determine if
your website is reaching your audience. Explore social
networking strategies and how they fit into your
organization’s business goals.
Understand business intelligence and
determine if your current systems support it.

Here’s what you’ll find . . .


• Two dynamic general sessions
• More than 100 exhibitors featuring hands-on demos and technology solutions
• More than 50 education sessions covering the hottest topics

www.asaecenter.org/technologyconference 1
Tech 08 Brochure 11/14/07 11:20 AM Page 2

A special thank you to our Alliance Partners.

It’s a Paperless Conference


In alignment with our social responsibility initiative, ASAE & The Center will not provide session handouts at
the Association Technology Conference & Expo 2008. Attendees will have access to all session handouts
submitted by content leaders on the conference website in advance, during and after the program. You will
also receive a 1G jump drive to store your handouts and a learning journal to capture your notes.

and...We’re Wireless!
ASAE Services and the ASAE-endorsed technology partners are pleased to sponsor the wireless connection in
the meeting rooms and general concourse at the Association Technology Conference & Expo 2008. The ASAE-
endorsed technology partners are: Boxwood Technology—provides online job board and career development
services; Chase Paymentech Solutions—provides credit card acceptance service; CommPartners—offers
expertise and communication technology products; and Xerox—supplies copiers and office equipment.
Thank you to

and the ASAE-Endorsed Technology Partners


for providing the wireless connection, jump drives and learning journals

2 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 3

Conference Schedule
Wednesday, January 30, 2008
3:00 – 5:00 p.m. Pre-Conference (optional)

Thursday, January 31, 2008


7:30 – 9:00 a.m. Registration and Continental Breakfast
9:00 – 10:30 a.m. Opening General Session
10:30 a.m. – 12:30 p.m. Technology Solutions Marketplace &
Brunch
12:45 – 2:00 p.m. Technology Idea Labs
2:00 – 2:30 p.m. Networking Break
2:30 – 3:45 p.m. Technology Idea Labs
3:45 – 4:15 p.m. Networking Break
4:15 – 5:30 p.m. Technology Idea Labs
5:30 – 6:30 p.m. Technology Solutions Marketplace &
Reception

Friday, February 1, 2008


7:30 – 9:00 a.m. Registration and Continental Breakfast
9:00 – 10:00 a.m. General Session
10:00 – 10:30 a.m. Morning Break
10:30 – 11:45 a.m. Technology Idea Labs
11:45 a.m. – 1:45 p.m. Technology Solutions Marketplace &
Lunch
1:45 – 3:00 p.m. Technology Idea Labs
3:00 – 3:30 p.m. Networking Break
3:30 – 4:45 p.m. Technology Idea Labs
4:45 – 5:15 p.m. Technology Send Off

www.asaecenter.org/technologyconference 3
Tech 08 Brochure 11/14/07 11:20 AM Page 4

Wednesday, January 30 Thursday, January 31


Pre-Conference (optional) General Session
3:00 – 5:00 p.m. 9:00 – 10:30 a.m.
The State of Technology in Associations – A Wikinomics: Harnessing Collaboration to
Town Hall Meeting Change the Way Associations Do Business
What is the future of AMS systems in associations?
The idea that the best and most creative ideas happen
What can associations learn from MySpace®, Facebook,
at large companies no longer holds water. Today,
GoogleTM and others? What are the top three issues
facing associations today? Come join your colleagues millions of people are joining forces in online communi-
for an honest discussion concerning the state of ties to create new goods and services that rival those of
technology in associations. Discuss the major ideas and the world’s largest and best-financed enterprises. And, if
trends, meet and mingle with your fellow members and an online community can produce an operating system
be part of an innovative experiment to take the such as Linux or an online encyclopedia like Wikipedia,
“technology pulse” of the association community. Live there could be no limits to the power of collaboration.
voting technology will be used to indicate how the
How does this idea of collaboration work within the
audience ranks the above and many other questions.
association community? This keynote presentation by
We invite attendees of this pre-conference to a meet & Anthony D. Williams will explain the fundamental
greet reception. forces that are driving Wikinomics, including
Thank you to and the ASAE-Endorsed technological, demographic, social and economic
trends. Mr. Williams will discuss how associations can
Technology Partners for hosting this reception:
harness collaboration to change the way they do
• Boxwood
business.
• Chase Paymentech Solutions
Anthony Williams, co-author, Wikinomics - How Mass Collaboration
• CommPartners Changes Everything
• Xerox
Expo • 10:30 a.m. – 12:30 p.m.
Technology Solutions Marketplace & Brunch
Feeling inspired and ready to make a change in your
association after our great general session? Plenty of
solutions await you in the Technology Solutions
Marketplace! Don’t miss any of the more than
100 exhibitors who will showcase and demo their
cutting-edge technologies and services.

4 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 5

Technology Idea Labs IT Risk Assessment: Do You Need a “Plan B”?


(Security)
12:45 – 2:00 p.m.
All projects contain some measure of risk, and the only
safe server is one that is unplugged. Examine topics
Associations 2.0: Creating Web-Based such as security, privacy and data storage that may
Communities That Work (Collaboration) expose you to excessive organizational risk and learn
As the world becomes more wired, businesses have about simple tools that you can use to generate your
adapted their strategies to meet the needs of an ever own basic risk assessment.
more discerning consumer with tailored, on-demand Andrew Pinnero, director IT assurance, Veris Consulting
content. Associations that want to stay relevant must
adapt as well. Based on a case study, this session will The Past, Present and Future of Business
demonstrate how your organization can leverage Web Intelligence in Associations (Business Intelligence)
2.0 functionalities, including blogs, social networking
Think more deeply about how to feed your association’s
and wikis to deliver unparalleled member value and
internal needs for a data driven strategy. Explore how
additional sources of non-dues revenue.
real-time tools such as dashboards, database reporting
Alana Joyce, senior director, global education & new initiatives, capabilities and Web analytics affect your ability to
Association of Corporate Travel Executives
make informed decisions. The panel of experts will
Sterling Raphael, president, NFi Studios
share their perspectives as service providers, association
Automation Overboard: When Simple decision-makers and industry consultants.
Solutions are Best (Project Management) Manuel Mattke, CEO, Apex Digital Systems, Inc.
Amy Mininger, owner, MarComFly
Don’t automate a mess! In today’s fast-paced world, Michele Packard-Milam, CAE, director of membership development,
technology departments are moving at top speed to Promotional Products Association International
give staff and members what they are asking for, most Andy Steggles, CIO, Risk & Insurance Management Society, Inc.
Kevin Whorton, principal, Whorton Marketing & Research
of the time through an automated process. However, this
process might not provide the best solutions or correct
answers. Examine how to evaluate requests to get to the
heart of what your staff and members really need and
what to do if the process no longer works.
Brandie Fennell, CIO, VP of information systems, and Leslie Stein,
project coordination manager, information systems, Mortgage Bankers
Technology Solutions
Association
Marketplace
Don’t Blame the Software: Five Vital
Gain first-hand knowledge of the latest solutions,
Considerations Before Changing Your AMS
System (AMS) view demos and experience hands-on access at
our Technology Solutions Marketplace. The
Is your AMS system broken or is it your processes? Even
Marketplace offers ONLY technology products and
the best software can’t automate a process that doesn’t
make sense. Before making a major investment in new services, so you can take your time to research
software, take a hard look at how you’re using it and and evaluate what’s available. It’s never been
what you need it to do, then do your homework before easier—solutions providers will be available to
scheduling vendor demonstrations. assess and satisfy your requirements.
Chris Bonney, vice president of client services, and Mike Wiley, president
& CEO, Vanguard Technology Corporation

www.asaecenter.org/technologyconference 5
Tech 08 Brochure 11/14/07 11:20 AM Page 6

Thursday, January 31 • 12:45 - 2:00 p.m. cont. Technology Idea Labs


The Wikinomics Challenge: Harness the 2:30 – 3:45 p.m.
Power of the Web to Create the Association
of the Future (Web)
Blended Mobile Solutions for Maximum
In the opening general session, Wikinomics co-author Productivity (Infrastructure)
Anthony D. Williams made the case for open and
collaborative innovation in associations. In this follow-up Supporting a mobile workforce? Examine tested mobile
Technology Idea Lab, you will have the chance to dig and remote solutions that have worked for a global
deeper and apply the fundamental principles of workforce, telecommuters and staff who travel often.
Wikinomics that are already driving business model Explore issues of access, security, control, training and
innovation, creating radical new value and re-defining
other aspects designed to ensure successful deployment.
the dynamics of organizational success. Using a simula-
tion experience designed specifically for association Kevin Mead, president, IGAF Worldwide
CEOs, CIOs and other senior leaders, this session will
help you make sense of and apply the book’s key con- Building a Single Sign-On System for Your
cepts to the real-world strategic challenges facing all Organization (Single Sign-On)
organizations in our community.
In the growing world of online association portals, more
PLEASE NOTE: If you plan to attend this Technology Idea and more organizations are outsourcing online services.
Lab, please review the simulation materials prior to the
Using tools you already have, learn how a simple
session at http://www.principledinnovationwikis.com/
wikinomicssimulation federated identity system (SFIS) may be built that allows
single sign-on access to your entire suite of services,
Jeff De Cagna, chief strategist & founder, Principled Innovation LLC
regardless of vendor. This seminar will explain the
Web Analytics 101 (aka, “Is My Website methodology, highlight security and privacy concerns
Working?”) (Web) and give some real-world examples.
Is your website working for your members? How do you Jason Hannas, director, software engineering, Boxwood Technology, Inc.
accurately track, evaluate and report what vistiors are Priya Viswanathan, director, application development, ASAE & The
doing on your site? And, what do those statistics really Center for Association Leadership

mean and why do they matter? This isn’t a super-technical


discussion just for Web gurus, but a conversation about Data Security: Protecting Your Members
measuring website effectiveness and how you can use Privacy (Security)
Web analytics data strategically in your organization.
Securing membership information is key—and there can
Join us for a discussion of these and many other issues
that will help you answer “Is my website working?” be many opportunities for information security breaches
and leaks. Understand the policies and procedures you
Reggie Henry, CTO, and Amy Hissrich, director, knowledge initiatives,
ASAE & The Center for Association Leadership need to develop for dealing with membership data
Suni Patel, director of information technology, eShow2000/Netronix including what can or can’t be divulged over e-mail,
Corporation
phone or fax. Learn how sensitive information should be
Your Website in a Changing Environment— stored and even what qualifies as sensitive data. Walk
How to Tell It Is Time to Redesign (Web) away with actions to take to ensure your information
How do you know when it’s time to redesign your stays secure.
website and what new features to include? Why is the Dino Damalas, director, application development, and
architecture and functionality as important as the design Leslie Rogers-Wright, associate director, American College of
as you embrace new technologies? Learn to look for Cardiology
tell-tale signs that your website needs an overhaul, and
discover ways to create an efficient redesign action plan.
Joel Daly, associate director user experience, Virilion
Josh Levie, online communications manager, Business Software Alliance

6 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 7

Implementing a Content Management AMS and provider. Walk away with an action plan of
System (CMS) for the First Time how you can also build your own offshore outsourcing
(Content Management) team, how to do it, what to watch out for and where to
find the resources.
Hear a case study on how The Gerontological Society
Andy Steggles, CIO, Risk & Insurance Management Society, Inc.
of America implemented an Open Source CMS and
integrated their website with their AMS. Find out the
Open Source Solutions: Considerations for
strategic decisions made, the Web functionality that was
Your Organization (OpenSource)
implemented, the most significant challenges and
benefits and important lessons learned. If you have ever been asked, “Why can’t we use one of
Lisa Rau, CEO, Confluence Corporation
those ‘free’ technologies?’“ and weren’t quite sure how
Anthony Rogers, director of information technology, The Gerontological to respond, then this is the session for you. Learn the
Society of America benefits and challenges of implementing Open Source
Dan Shenk-Evans, senior consultant, Community IT Innovators tools including content management systems, security
and more. You will leave this session with the information
Incorporating Change Management Best
you need to make an educated decision the next time
Practices in Large Technology Projects
you evaluate your business tools.
(Strategy/Leadership)
Clay Marshall, CIO, Rock Creek Strategic Marketing
Examine the classic 80-20 rule of technology projects Renato Sogueco, CIO, Society for American Florists
that were successful because organizations realized that
implementations have more to do with the people rather
than the technology. Look at key change management
best practices and how they have been implemented
through case studies, and learn how associations can
fold change management into the successful project
management of technology initiatives and more.
Cherese Mowers, senior consultant/project manager,
Community IT Innovators

Insourcing vs.
Outsourcing: What To
Do and How To Do It
(Strategy/Leadership)
Hear how one trade
organization has taken outsourc-
ing to the extreme by using 10
completely independent devel-
opers in four countries (India,
Belarus, Minsk and the U.S.)
working on the same products.
Understand what type of projects
are more conducive to offshore vs.
inshore outsourcing and where you
can recognize the real benefits. Learn
the strategies for reducing your dependency on your

www.asaecenter.org/technologyconference 7
Tech 08 Brochure 11/14/07 11:20 AM Page 8

Thursday, January 31 • 2:30 - 3:45 p.m. cont. Technology Idea Labs


Selecting and Implementing an AMS/CRM - 4:15 – 5:30 p.m.
Lessons Learned and Best Practices (Part One)
(AMS)
Communicating Above the Noise: Creating a
This two-part Technology Idea Lab will be jam-packed with Better User Web Experience (Web)
information invaluable to those thinking of purchasing a
Hear how the National Council of Teachers of
new AMS/CRM, those just starting the process or those in
the throes of implementation. Part One will focus on the Mathematics successfully implemented an overhaul of
selection process—from how to assess your current their website. Find out how to bundle low-cost usability
AMS/CRM application, to performing a needs analysis techniques with strategies in writing for the Web and
and business process review, to preparing a useful RFP to creating micro-content. Learn three strategies for identifying
vendor selection and contract negotiation. A panel moder- key content your users are looking for along with the
ated by leading AMS consultants will ask challenging guidelines for organizing, creating and testing that
questions of both association executives and vendors, information to give users what they want and more.
aimed towards giving the audience real-time feedback David Barnes, Ph.D, director of online resources, Mike Stewart, electronic
and pragmatic perspectives on the do’s and don’ts in how content coordinator, and Jill Sulam, electronic content coordinator,
to assess your association’s requirements and select an National Council of Teachers of Mathematics

AMS/CRM that best matches your needs and expecta-


tions. This is a perfect venue
Developing Security Policies and Procedures
for getting a high-level to Protect Member Data (Security)
overview on what it takes Discuss current and future laws requiring your
to successfully select and organization to protect personal information. Learn how
implement an AMS/CRM to develop and implement compliant security policies and
database, and caters to procedures. Help users and members comply using
both large and small simple methods and software.
organizations.
Content leaders TBD
Loretta DeLuca, CEO, DelCor
Cort Kane, COO, designDATA eKnowledge: Combining Knowledge
Management & Social Media (Collaboration)
Examine the progression of online communities within
associations, from message boards and chat rooms to
communities of practices to knowledge communities.
The American Institute of Architects (AIA) will share their
experience in developing the latter in order to increase
the value of knowledge resources and enable new
connections among their constituents. Engage in
discussion on the success factors for generating active
participation, as well as mitigating potential risks.
Mark Carpenter, general manager, eKnowledge, American Institute of
Architects
Rick Johnston, CAE, senior web strategist/association practice lead,
Ironworks Consulting

8 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 9

Learn from Young Professionals – The Social Top 10 Reasons to Create A Podcast Series
in “Social Media” (Web) (Web)
Are you exploring using social media tools to attract When and why would you create your own podcast?
and engage the next generation of members? Come Discuss needs, considerations, challenges, technical
hear from a panel of young professionals about how requirements and benefits of producing a podcast series.
they are using Facebook, MySpace® and other social Leave with a Letterman-style top 10 list of compelling
media tools to interact both socially and professionally reasons to create your own series.
and how you can tap into these tools to attract new Marla Dalton, executive director, The Infrastructure Security Partnership
members. Patrick Ferrise, director, content and communications, FlipSonic, LLC
Varada Krishnaswamy, knowledge manager, American Society of Civil
Robert Murphy, Internet marketing manager, Optical Society of America
Engineers
Michele Schwartz, fellowship director, The Archer Center
Walter Marlowe, P.E., CAE, executive director/CEO, The Construction
Moderator: Alyssa Thomas, member relations specialist, ASAE & The
Specifications Institute
Center for Association Leadership
Lauren Wolfe, marketing specialist, CK Marketing Solutions Inc.
Using the Web to Boost Your Special Interest
Record Retention in the Electronic Age Group Collaboration (Collaboration)
(Strategy/Leadership) Special Interest Group (SIG) collaboration can provide
An effective record retention program is your best value to your association membership, but how do you
defense against new litigation rules regarding evidence do it? What tools do you need? Are out of the box
and discovery, and an important component of solutions enough? How do you know if it’s working?
Sarbanes-Oxley compliance. Understand principles and Learn how to utilize your website to create an engaging
laws affecting document retention, how to manage environment for successful online collaboration with
electronic records and develop policies and procedures your SIGs.
that can be consistently managed by staff. Beth Jameson, director of IT, Product Liability Advisory Council

Jefferson Glassie, Esq., partner, and Chuca Meyer, Esq., counsel,


Pillsbury Winthrop Shaw Pittman, LLP 5:30 – 6:30 p.m.
Selecting and Implementing an AMS/CRM – Technology Solutions Marketplace &
Lessons Learned and Best Practices (Part Reception
Two) (AMS)
After a full day of learning, unwind in the exhibit hall
Part One focused on best-practices for selecting your
with cocktails and light hors d’oeuvres to help you
AMS/CRM. Part Two will focus on the implementation
digest all of your new knowledge. Cruise the expo to
process once you have selected a vendor. Learn how to
see the great products and services the exhibitors offer
avoid cost and time overruns and bruised relationships
to help take your association to the next level!
between the association client and AMS vendor. A
panel moderated by leading AMS consultants will ask
challenging questions of both association executives and
vendors, aimed towards giving the audience real-time
feedback and pragmatic perspectives on the do’s and
don’ts in how to successfully implement an AMS/CRM
database that best matches your needs and expectations.
Bring your questions and be ready to roll up your
sleeves and jump into the discussion.
Loretta DeLuca, CEO, DelCor
Cort Kane, COO, designDATA

www.asaecenter.org/technologyconference 9
Tech 08 Brochure 11/14/07 11:20 AM Page 10

Friday, February 1 Technology Idea Labs


General Session 10:30 – 11:45 a.m.
9:00 – 10:00 a.m. 60 Emerging Technologies
(Strategy/Leadership)
Breaking the Productivity Barrier: The Seven
By popular demand, ASAE & The Center’s Technology
Tenets of the Information Workplace
Council is bringing back this fast paced discussion
Today’s office tools are vast improvements from 20 years where we will examine the hottest emerging technologies
ago but are still profoundly deficient when held up for associations. Learn how technology in areas such as
against modern challenges. Current technologies for Blade/SANS, virtualization, mobility, SAAS, data
content management, collaboration, portal and office centers, collaboration, VoIP, business intelligence,
productivity still don’t adequately help people manage security and business continuity can positively impact
the barrage of inputs from communication and informa- your organization’s ability to deliver IT to staff and
tion channels. Additionally, these technologies don’t help members more effectively. Come and try to ‘Stump the
people organize or communicate their thoughts in a Experts’ with your technology questions. This lively
natural, creative way. The tools don’t model the way discussion is sure to get your IT blood moving!
people really think, therefore leading to distraction, Technology Council Content Leaders TBD
frustration and loss of productivity. So how do organiza-
tions move forward launching Information Workplaces Geo-location and Relevancy: How the AIA is
that are seamless and quick to deploy and modify? Leveraging Google Earth (Web)
Join Erica Driver, principal analyst at Forrester Research, The growing prevalence of GoogleTM Earth and other
as she discusses the seven tenets of the Information geo-location services makes the whole of the Web—like
Workplace. Learn how to get started with Information all politics—local. The American Institute of Architects
Workplace strategies in your organization and benefit (AIA) has launched a multi-layered effort, in partnership
from the lessons learned by others. Use this data driven with Google, to contextualize architecture data and
research to propel your association forward. content from a geographic perspective. Learn how AIA’s
Erica Driver, principal analyst, Forrester Research underlying technologies are being leveraged, what
processes were deployed to create this integration and
what gaps were uncovered.
Missed some sessions? Get Your
David Clevinger, online media consultant, and David Downey, managing
Content on the Run…..FREE! director, communities by design, American Institute of Architects

All registered attendees of the Association Information Technology Balanced Scorecard


Technology Conference & Expo 2008 are eligible to (Strategy/Leadership)
receive a free day of recorded sessions* on either
Can association executives and geeks be on the same
CD-ROM or in MP3 format. You pick the day for your page in terms of understanding the big picture? Yes!
free recording or purchase the full conference for Learn how to use a balanced scorecard tool to demon-
just $95 when you pre-order, a savings of more strate the relevance and value of technology projects to
than $100! Onsite orders are available at $195 for the organizational goals. This discussion will focus on
members and $295 for nonmembers. the merits of using the scorecard to bridge the abstract
and the concrete.
*Content includes the audio synchronized to the PowerPoint of each
presentation (as released for inclusion). Michael Robey, senior manager, information systems, American
Petroleum Institute

10 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 11

It’s Not You, It’s Me – Learning to Love Your mitigate risk when using security credentials and
AMS (AMS) publicly accessible systems.
John Stover, senior SharePoint solutions architect, Susquehanna
Remember how excited you were by the unlimited
Technologies
possibilities of your shiny new AMS? What would your staff
say now—probably that it’s no longer meeting their needs! The Technology Maturity Model - Where Do
The secret is, you probably don’t need a new system. What You Fit In? (Strategy/Leadership)
you need is to use your existing system more efficiently and
Covering five key areas of technology and four levels of
effectively to communicate with all your audiences and to
maturity, benchmark your organization against nonprofit
meet your members’ requirements. Hear strategies that you
community averages and help enhance and refine the
can implement quickly and easily, no matter what system
model itself. Find out how you can move from ‘restrictive’
you use, that will allow you to fall in love with your
to ‘innovative’ in these key areas by managing the
AMS all over again.
strategic use of technology to further your organizational
Elizabeth Engel, CAE, manager, not-for-profit consulting, RSM goals.
McGladrey, Inc.
David Coriale, president, DelCor
Security Considerations for Collaborative
Solutions (Security) VoIP: Lessons From the IT Trenches
(Infrastructure)
In a typical extranet situation, both internal staff and outside
members access your network Join a panel of nonprofit IT professionals discussing the
systems. Learn how to utilize “lessons learned” from their Voice-over-IP phone system
multiple authentication implementations. Panelists will be from a variety of
providers to leverage organization sizes, and have had experiences with a
Active Directory for wide array of VoIP solutions.
internal users and your Vladan Dasic, manager, network & help desk, Society for Human
AMS and others while Resource Management
still providing easy Andrew Glasgow, VP operations, Glasgow Group
Brad Teague, IT director, Associated General Contractors of America
access through single Chaim Yudkowsky, director of information technology, American Israel
sign-on. Discover how Public Affairs Committee
to identify, evaluate
and What Really Drives Your Association? A
Business Intelligence Case Study
(Business Intelligence)
Everyone is talking about it, but do they really
know what business intelligence (BI) actually
is? BI can be a true benefit to associations if
implemented properly. Watch a live demon-
stration of the America’s Health Insurance
Plans (AHIP) BI solution that includes a
dashboard, data analysis, reports and a
data-warehouse. Walk away with steps
required to implement a cost effective
business intelligence solution.
Tony Meoni, VP, information & business
technology, America’s Health Insurance Plans
Frederic Persi, managing partner, Apextech LLC

www.asaecenter.org/technologyconference 11
Tech 08 Brochure 11/14/07 11:20 AM Page 12

Friday, February 1 cont. Creating a High-Performance Team to


Manage Enterprise Level Projects
Expo • 11:45 a.m. – 1:45 p.m. (Strategy/Leadership)
CIOs often face what appear to be unrealistic
Technology Solutions Marketplace & Lunch challenges. Balancing strategic projects with daily
Don’t miss your last chance to explore hundreds of the activities can be tricky. Learn how the NEA tackled this
latest and greatest tools out there for your association. challenge and transformed the organization into a
Our exhibitors will be ready and willing to answer all proactive powerhouse accomplishing multiple strategic
your questions! projects. Take a walk through the stages applied to
assess resources and build an integrated plan. Leave
Technology Idea Labs with a project planning template that you can utilize for
your enterprise projects.
1:45 – 3:00 p.m. Jan Collins, CIO, National Education Association
Raj Leyl, COO, MBA, PMP, RelianceNet
Are Your Members Ready for Web 2.0?
(Collaboration) Infrastructure Solutions of the Future:
Hosted Networks (Infrastructure)
Web 2.0 includes amazing new technology products
such as podcasts, webinars and blogs, but these Explore the business impact of hosted environments
innovations harness technology that may not be readily including the relevant cost savings, potential pitfalls,
available to your association’s members. Discuss key scalability and the quality of the end-user experience.
areas to consider when evaluating new technologies for Observe the technologies that are making hosted networks
members as well as the strategies to launch them. a possibility and explore the potential advantages such as
Robert Wolfe Jr., training manager, Solid Waste Association of North disaster recovery, business continuity, reliability, security,
America expanded access and total cost of ownership savings.
Matthew Ladd, CIO, and Nicholas Vossburg, CEO, TechAssist LLC
Copyrights, Trademarks & Websites: 10
Things Every Association Needs to Know SharePoint® in the Real World—End-to-End
(Intellectual Capital) New Employee Hiring Process (Collaboration)
Much of your Web content may come from member- Learn how your organization can leverage the depth
written articles, consultant-developed studies and and breadth of SharePoint by digging into a real-world
reports, material borrowed from other nonprofits, business scenario: new employee hiring. See how one
government documents, and, of course, blogs and association manages the entire process within SharePoint,
listservs populated by members. What rights do you from job postings, resume collection, application
have to these materials? What ability do you have to submissions, review and accept/reject communications
repackage or redistribute content? What constitutes fair and finally new employee orientation and statistical
use? How can you avoid infringing others’ copyrights reporting.
and trademarks? Navigate this confusing legal maze
Sherry Martin, director of information technology, Society for
and learn how to protect your organization. Neuroscience
Jeffrey Tenenbaum, Esq., partner, Venable LLP Jen Miller, vice president, Susquehanna Technologies

12 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 13

Transitioning to a New AMS/CMS: Lessons testing exercises of the asaecenter.org website including card
Learned (AMS) sorting, use cases and an audio/video-recorded usability test
of sections of the site. Learn the value of specific website
Implementing a new AMS/CMS system can be a very
usability testing techniques, obtain samples of testing tem-
challenging process. Sometimes it’s the organizational
plates, plus contribute to the continued improvement of the
culture and/or business practices that can hinder your
website, all while learning methods you can apply to your
implementation process. Find out how to eliminate the
organization.
pain involved in this transitional process. Walk away
with mistakes to avoid and tips on how to keep the Note: Participation in this session is limited to 50 attendees.
implementation on time and on budget. Amy Hissrich, director, knowledge initiatives, and Peter Hutchins, vice
president of knowledge initiatives, ASAE & The Center for Association
Jeanne Allert, president, Ellipsis Partners LLC
Leadership
Peter Wacht, CAE, senior director, communications & public affairs,
Dina Lewis, CAE, president, Distilled Logic, LLC
National Court Reporters Association

Usability Lab: Simple Tests, Valuable Results Virtual Servers – Do I Need Them?
for Your Website (Web) (Virtual Servers)

Have you wondered what your organization could learn You looked up one day and noticed you had a bunch
from user testing of your website? Discover the variety of of new servers that support small applications needed
testing techniques you can choose from and the information by one of your departments. Management wants IT to
you can glean from each. Then, learn by doing. Session support the growing initiatives of the organization, but
participants will take part in one of several possible usability with fewer resources, and keep it running 24x7.
Virtualization technology has provided IT depart-
ments with the resources to consolidate many
physical servers into fewer ones as well as aid in
disaster recovery by creating hot standby envi-
ronments for production servers. Learn from a
panel of industry experts how virtualization tech-
nology makes it possible to consolidate your serv-
er environment resulting in cost reductions,
increase operational efficiency, provide
increased applications availability and improve
business continuity.
Content Leaders TBD

www.asaecenter.org/technologyconference 13
Tech 08 Brochure 11/14/07 11:20 AM Page 14

Friday, February 1 . cont. Demystifying Social Computing


Technologies (Content Management)
Technology Idea Labs The integration of social computing tools can transform
3:30 – 4:45 p.m. static websites into interactive online communities that
connect associations to members—and members to one
Beyond Hits and Views: Goal-Based another—to dramatically enhance value. This session
Measures of Website Success (Web) will provide a round-up of social media tools and a
framework to evaluate them. Discuss the pros and cons
Website metrics are a powerful and often overlooked of using Open Source tools and those provided by Web
tool that can provide insight into how well you are 2.0 solution providers.
servicing your visitor’s needs—well beyond the standard
Dan Backus, CTO, ThePort Network
hits and visits metrics. Through interactive discussion and
case studies, discover goal-based measures of success Getting Intelligent About Business
and actionable strategies for using current statistics that Intelligence: Finding the Value Behind the
can help increase your website’s performance. Discuss Hype (Business Intelligence)
your current performance metrics and be challenged to
A successful measure is one that allows you to evaluate
devise new solutions for gathering and interpreting data.
progress toward your goals and enables you to make
Bob Campoy, CIO, American Water Works Association decisions that impact it. Incredibly, this simple fact is
Cecilia Satovich, director of business development, Results Direct
rarely evident in the hype around business intelligence
systems. If a comprehensive BI dashboard doesn’t
Creating a High-Impact Collaboration
enable you to act, what’s the point? Hear practical
Environment: The Culture, Strategies and
business intelligence approaches for associations and
Tools to be Successful (Collaboration)
leave this session with strategies and tactics for extracting
Collaborative environments provide a convenient and key data from your systems and processes.
personalized way for associations to store and find the David Gammel, CAE, president, High Context Consulting, LLC
information and tools needed to be more productive. Wes Trochlil, president, Effective Database Management
These environments combine intranet technology with
newer technologies such as collaboration, document The CIO/CTO Workshop (Strategy/Leadership)
management and federated search. The result is usually What does it mean to be an IT leader, and how do we
called a Knowledge Management (KM) Portal, with know when one is effective? How does the CIO maxi-
information workers as its intended audience. Mandating mize all its people resources to the best advantage of
the use of these solutions can often be difficult. Practical the organization? What are the top five things any CIO
experience shows that technology is only one small part should be thinking about? What should the relationship
in the success of any KM Portal solution as organizational between the CIO and the CEO look like? Come join us
culture and internal management have a much greater for a highly interactive discussion about competency
impact on the overall success. Engage in an entertaining models and whether leadership can be taught, and
and informative discussion on defining optimal work- learn the TEAM components necessary for highly effec-
able portal and collaboration solution strategies, tive teamwork: Train - Expect - Affirm - and Measure.
building solutions people want to use and more. Heidi Byerly, CIO, Society for Human Resource Management
Susan Hanley, MBA, president, Susan Hanley LLC Reggie Henry, CIO, ASAE & The Center for Association Leadership
Ronald M. Moen, technology director, Association Management Center
Dr. Mark R. Nelson, digital content strategist, National Association of
College Stores

14 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 15

The IT Security Threats Landscape: Effects The Road to Developing a User-Centric


on Consumers and Business (Security) Website (Web)
With a wide array of IT security threats, businesses and The only thing standing between IEEE and a user-
consumers are changing the way they work. Discover the centered website was everything—or so it felt to their
true problems of hacking, social engineering, phishing Web team. Technology, content management, quality
and other nefarious threats that proliferate the IT sector, assurance and poor understanding of the user were all
including which malicious codes such as spyware are struggles—even for the world’s largest professional
embedded in websites, pictures, media files and docu- technical association—as they embarked on the road to
ments, which affects overall productivity. Learn how you developing a more user-centered website. The one thing
can protect yourself from these threats and how to create they did have was a commitment to improving the user
incident response policies and procedures in the event of experience, and access to professional Web firms.
an outbreak or threat. Discover how this association paved the way for success
Brett Scudder, president/chairman/founder, The IT Security Suite by observing real users and the valuable lessons they
learned along the way.
Candace Beach, communications manager, and Elena Gerstmann,
Ph.D., CAE, staff director, corporate strategy and communications, IEEE,
Cia Romano, CEO and founder, Interface GuruTM

www.asaecenter.org/technologyconference 15
Tech 08 Brochure 11/14/07 11:20 AM Page 16

EXHIBITING OPPORTUNITIES-
Attention Technology
Solution Providers!
Building on last year’s outstanding success, the Association Technology
Conference & Expo 2008 is expanding to offer our members more solutions.
Don’t miss your opportunity to get your products and services out to more than
1,000 top decision makers in the association technology field.

16 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 17

EXHIBITORS, THIS IS THE SHOW FOR YOU!


Our attendees are looking for the following products and services:
• Application Service Providers • Association Management Software • IT Consulting Services
• Communication Services • Community Building • Content Management Systems
• Hardware Providers • Internet Service Providers • Online Learning Systems • Registration Systems
• Relationship Management Software • Research/Survey Systems • Small-Organization Solutions
• Web Design/Development • Voice-over IP • Phone Systems
…and more

If you provide any of these products or services sign-up today!

2008 EXHIBITING COSTS


Booth Member Non-Member
Shared $1,625.00 $2,125.00
10’x10’ Inline $2,750.00 $3,250.00
10’x10’ Corner $2,950.00 $3,450.00
20’x20’ Island $11,800.00 $13,800.00

YOUR PARTICIPATION INCLUDES


• Five exclusive exhibit hall hours
• Back-wall and side-rail drape, carpeting in show colors, one (1) 6’ skirted table,
two (2) side chairs, a wastebasket and an ID sign
• Two (2) full-meeting registrations for company representatives and the opportunity to purchase one
(1) additional registration for your company representative
• Listing on Association Technology Conference & Expo 2008 website
• Listing and 50 word company description in onsite program materials
• Attendee mailing list for post-conference solution sharing
• New for 2008: Upload your online product demonstration to the
Association Technology Conference & Expo 2008 website

Signing-up is easy…
Visit www.technologyconference.org/become_an_exhibitor.cfm.
There you will find an exhibitor prospectus, live map of the tradeshow floor, schedule of events and booth contracts,
and you can sign-up today with your credit card.

Have questions?
Call the Expo Hotline at 202.626.2805 or e-mail us at exhibit@asaecenter.org

www.asaecenter.org/technologyconference 17
Tech 08 Brochure 11/14/07 11:20 AM Page 18

Housing Cancellation Policy


Embassy Suites DC Convention Center Cancellations and refund requests must be made in writing by
900 10th Street, NW January 18, 2008! Refunds will be processed less a $75
Washington, DC 20001 administration fee. No refunds will be given after January 18,
Reservations: 202.739.2001 2008. ASAE & The Center regret that refunds will not be given
Guest Fax: 202.739.2099 for no-shows.

Group rates plus applicable taxes: Earn CAE Hours


$209 single/$229 double/$249 triple/$269 quad Earn 14 Certified Association Executive (CAE) hours toward
Please call the hotel directly to secure your guest room. The certification or re-certification of your designation by attending
cutoff date for reservations at the group rates noted is the pre and full conference.
January 7, 2008.
Official Attendee Roster
Registration Information ASAE & The Center’s Member Service Center must receive
Online: www.asaecenter.org/technologyconference your registration no later than two weeks prior to the meeting
date to be listed in the official pre-registered roster that will be
By Telephone: available onsite.
888.950.2723 or 202.371.0940 in Washington, DC
Money Back Guarantee
Registration Fees Our goal is to provide truly exceptional offerings and service,
Members $695 and we won’t be happy until you are. If any programs,
Nonmembers $895* (EO25k) products, or services of ASAE & The Center do not fulfill our
Additional registrants(s) from your organization promise, we will make the situation right or refund your
money.
Member $495
Nonmember $695* Knowledge Center
Our Knowledge Center gives you access to thousands of
Industry Partners
resources you need—and a professional to help you sort
Member $895 through it all. At the Knowledge Center we are committed to
Nonmember $1,095* sharing our broad range of information about association
management and answering any questions you may have.
*Nonmember fee includes a one-year ASAE & The Center
This service is included in your membership package, so be
membership. ASAE & The Center memberships are individual.
sure to take advantage of it!
If you are not a member, please pay the nonmember rate
and you will receive a one-year ASAE & The Center You may reach us by:
membership in addition to your conference registration. For Phone: 202.326.9559
information about becoming a member, please contact the E-mail: knowledgecenter@asaecenter.org
Member Relations Team at mbrdev@asaecenter.org or call Online: www.asaecenter.org/knowledgecenter
202.626.2727.
Introducing the Expanded Circle Club
Circle Club Members Program!
Please contact your organization’s Circle Club representative You’ve heard about the great benefits Circle Club offers
to register. Interested in Circle Club membership? Call you and your organization, and now we’ve expanded
Catherine Wemette at 202.326.9518 for more information. those benefits! We now offer 10 different package options,
designed to meet your needs based on staff size, geographic
Confirmation location and learning preferences. When you’re a member of
You will receive an electronic confirmation of your registration the Circle Club, your entire organization has access to a
from ASAE & The Center within 15 days prior to the start of wide variety of educational programs, knowledge resources,
the program. a number of individual memberships, plus the convenience of
making just one annual payment!
Contact Catherine Wemette at 202.326.9518 or
cwemette@asaecenter.org to learn more. We look
forward to welcoming you to the Circle Club family!

18 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


Tech 08 Brochure 11/14/07 11:20 AM Page 19

ASAE & The Center Bookstore Wikinomics—How Mass Collaboration Changes Everything
Don Tapscott and Anthony D. WIlliams
ASAE & The Center’s Bookstore Suggested Reading List
Our bookstore has the resources you need to do your job Today, encyclopedias, jetliners, operating systems,
better everyday. Pick up these and other great titles adn mutual funds, and many other items are being created
expand your association resource library. by teams numbering in the thousands or even millions.
Policies & Procedures in Association Management— While some leaders fear the heaving growth of these
Volume 2 Technology: ASAE & The Center Industry massive online communities, Wikinomics—How Mass
Research Collaboration Changes Everything explains how to
Looking to benchmark your technology infrastructure, prosper in a world where new communications
budget, or staffing against organizations of a similar technologies are democratizing creation of value.
size and scope? If so, this is the resource for you. This Anyone who wants to understand the major forces
valuable benchmarking tool contains more than 60 revolutionizing business today should consider
tables of data on technology. Wikinomics their survival kit. Description from
$30.00
Wikinomics.com website.
$25.95

www.asaecenter.org/technologyconference 19
Tech 08 Brochure 11/14/07 11:20 AM Page 20

20 ASSOCIATION TECHNOLOGY CONFERENCE & EXPO 2008


1575 I Street, NW
Washington, DC 20005
Feed
your
passion
for
technology.
January 31 – February 1, 2008
Walter E. Washington Convention Center
Washington, DC

You might also like