Cloud computing means using multiple server computers via a digital network, as though they were one computer.

[1] Often, the services available are considered part of cloud computing. Traditionally, without a cloud, a web server runs as a single computer or a group of privately owned computers. The computer(s) are powerful enough to serve a given amount of requests per minute and can do so with a certain amount of latency per request. If the computer's website or web application suddenly becomes more popular, and the amount of requests are far more than the web server can handle, the response time of the requested pages will be increased due to overloading. On the other hand, in times of low load much of the capacity will go unused. If the website, service, or web application is hosted in a cloud, however, additional processing and compute power is available from the cloud provider. The website would share those servers with perhaps thousands of other websites varying size and memory. If the website suddenly becomes more popular, the cloud can automatically direct more individual computers to work to serve pages for the site, and more money is paid for the extra usage. If it becomes unpopular, however, the amount of money due will be less. Cloud computing is popular for its pay-as-you-go pricing model.

Cloud computing visual diagram

Clouds are sometimes set up within large corporations, or other institutions, so that many users all share the same server power. As computer power gets cheaper, many different applications are provided and managed by the cloud server. In many cases, users might not download and install applications on their own device or computer; all processing and storage is maintained by the cloud server.

Introduction

In the past computing tasks such as word processing were not possible without the installation of application software on a user's computer. A user bought a license for each application from a software vendor and obtained the right to install the application on one computer system. With the development of local area networks (LAN) and more networking capabilities, theclient-server model of computing was born, where server computers with enhanced capabilities and large storage devices could be used to host application services and data for a large workgroup. Typically, in client-server computing, a network-friendly client version of the application was required on client computers which utilized the client system's memory and CPU for processing, even though resultant application data files (such as word processing documents) were stored centrally on the data servers. Multiple user licenses of an application were purchased for use by many users on a network.
Cloud computing differs from the classic client-server model by providing applications from a server that are executed and managed by a client's web browser, with no installed client version of an application required. Centralization gives cloud service providers complete control over the versions of the browser-based applications provided to clients, which removes the need for version upgrades or license management on individual client computing devices. The phrase "software as a service" (SaaS) is sometimes used to describe application programs offered through cloud computing. A common shorthand for a provided cloud computing service (or even an aggregation of all existing cloud services) is "The Cloud". Any computer or web-friendly device connected to the Internet may access the same pool of computing power, applications, and files in a cloud-computing environment. Users may remotely store and access personal files such as music, pictures, videos, and bookmarks; play games; or do word processing on a remote server. Data is centrally stored, so the user does not need to carry a storage medium such as a DVD or thumb drive. Desktop applications that connect to internet-host email providers may be considered cloud applications, including web-based Gmail, Hotmail, or Yahoo! email services. Private companies may also make use of their own customized cloud email servers for their employees. Cloud computing technologies are regarded by some analysts as a technological evolution,
[2]

or may be seen as a marketing trap by others such as Richard Stallman.[3][4]

Consumers now routinely use data-intensive applications driven by cloud technology that may have been previously unavailable due to cost and deployment complexity.[citation needed] In many companies, employees and company departments are bringing a flood of consumer technology into the workplace, which raises legal compliance and security concerns for the corporation which may be relieved by cloud computing.[citation needed] It should be stated that the phrase "cloud computing" is currently a theory.[citation
needed]

Eventually perhaps twenty years from now the internet will be a single ubiquitous

"always on" network with unlimited resources and zero down time. Currently to my[who?] knowledge there are no true "unlimited" web based applications with millions of physical processors and physical memory in reserve waiting to pick up the slack for a specific served application. In other words, there are no current live on-demand applications available complete with viable charge-back solution that can be cited anywhere as a true "cloud" service as described in this document. It is a work in progress and there requires a lot more development before the "theory" is actually publicly implemented as a viable business services strategy. Even the claim by Amazon that it has a "cloud" solution is just that, a "claim" and has yet to be proven. As far as anyone can tell, they are just providing large overextended infrastructure networks such as SAVVIS, Google, eBay and others who have hundreds of thousands of servers running at 12% utilization leaving a large percentage of its processing footprint untouched and underutilized.There has been no proof that they have resolved the continuing issues with: 1. Charge-back 2. Change-management 3. Security

How it works
A cloud user needs a client device such as a laptop or desktop computer, pad computer, smart phone, or other computing resource with a web browser (or other approved access route) to access a cloud system via the World Wide Web. Typically the user will log into the cloud at a service provider or private company, such as their employer. Cloud computing works on a client-server basis, using web browser protocols. The cloud provides server-based applications and all data services to the user, with output displayed on the client device. If the user wishes to create a document using a word processor, for example, the cloud provides a suitable application running on the server which displays work done by the user on the client web browser display. Memory allocated to the client system's web browser is used to make the application data appear on the client system display, but all computations and changes are recorded by the server, and final results including files created or altered are permanently stored on the cloud servers. Performance of the cloud application is dependent upon the network access, speed and reliability as well as the processing speed of the client device. Since cloud services are web-based, they work on multiple platforms, including Linux, Macintosh, and Windows computers. Smart phones, pads and tablet devices with Internet and World Wide Web access also provide cloud services to telecommuting and mobile users. A service provider may pool the processing power of multiple remote computers in a cloud to achieve routine tasks such as backing up of large amounts of data, word processing, or computationally intensive work. These tasks might normally be difficult, time consuming, or expensive for an individual user or a small company to accomplish, especially with limited computing resources and funds. With cloud computing, clients require only a simple computer, such as netbooks, designed with cloud computing in mind, or even a smartphone, with a connection to the Internet, or a company network, in order to make requests to and

receive data from the cloud, hence the term "software as a service" (SaaS). Computation and storage is divided among the remote computers in order to handle large volumes of both, thus the client need not purchase expensive hardware or software to handle the task. The outcome of the processing task is returned to the client over the network, dependent on the speed of the Internet connection.

Technical description
The National Institute of Standards and Technology (NIST) provides a concise and specific definition:

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.[5]. Parallels to this concept can be drawn with the electricity grid, wherein end-users consume power without needing to understand the component devices or infrastructure required to provide the service.
Cloud computing providers deliver applications via the internet, which are accessed from a Web browser, while the business software and data are stored on servers at a remote location.

Risks
Cloud computing's users are exposed to risks mainly associated with: 1) Information security and users' privacy Using a service of cloud computing to store data may expose the user to potential

violation of privacy In the case of a malicious behavior of the cloud provider In the case of wireless cloud computing, the safety risk increases as a function of

reduced security offered by wireless networks. In the case of industries or corporations, all the data stored in external memories are

seriously exposed to possible cases of international or cyber espionage. 2) International, political and economic problems May arise when public data are freely collected and privately stored from cloud's

archives located in a country other than those of the cloud's users If not governed by specific international rules:

1.

it could increase the digital divide between rich and poor nations (if the

access to the stored knowledge will be not freely ensured to all).[says who?]

2.

it could favor big corporations with "polycentric bodies" and "monocentric

minds" only located in the "cloud's countries". 3) Continuity of service users are severely limited when these services are not operating. A malfunction also affects a large number of users , even in the event of an interruption of the line connection due to the user's Internet Service Provider (ISP) he or she will face a complete paralysis of the work. 4) Data migration problems when changing the cloud provider Another issue is related with the data migration or porting when a user wants to

change his cloud provider. The case of bankruptcy of the company of the cloud provider could be extremely dangerous for the users.[12][13]

Characteristics
The key characteristic of cloud computing is that the computing is "in the cloud"; that is, the processing (and the related data) is not in a specified, known or static place(s). This is in contrast to a model in which the processing takes place in one or more specific servers

Architecture

Cloud computing sample architecture

History
The term "cloud" is used as a metaphor for the Internet.Cloud. After the dot-com

bubble, Amazon played a key role in the development of cloud computing by modernizing their data centers, which, like most computer networks, were using as little as 10% of their capacity at any one time, just to leave room for occasional spikes,and launched Amazon Web Service (AWS) on a utility computing basis in 2006.[25][26] The first

exposure of the term Cloud Computing to public media is by GoogleEx CEOEric Schmidt at SES San Jose 2006.[27] It was reported in 2011 that Amazon has thousands of corporate customers, from large ones like Pfizer and Netflix to start-ups. Among them also include many corporations that live on Amazon's web services, including Foursquare, a location-based social networking site Agility improves with users' ability to re-provision technological infrastructure

resources. Application Programming Interface (API) accessibility to software that enables

machines to interact with cloud software in the same way the user interface facilitates interaction between humans and computers. Cloud computing systems typically use REST-based APIs. Cost is claimed to be reduced and in a public cloud delivery model capital

expenditure is converted to operational expenditure.[34] . Device and location independence[36] enable users to access systems using a web

browser regardless of their location or what device they are using (e.g., PC, mobile phone). Multi-tenancy enables sharing of resources and costs across a large pool of users

thus allowing for: Reliability is improved if multiple redundant sites are used, which makes well-

designed cloud computing suitable for business continuity and disaster recovery.[37] Scalability via dynamic ("on-demand") provisioning of resources on a fine-grained,

self-service basis near real-time, without users having to engineer for peak loads. Performance is monitored, and consistent and loosely coupled architectures are

constructed using web services as the system interface.[35] Security could improve due to centralization of data, increased security-focused

resources, etc., but concerns can persist about loss of control over certain sensitive data, and the lack of security for stored kernels. Maintenance of cloud computing applications is easier, because they do not need to

be installed on each user's computer. They are easier to support and to improve, as the changes reach the clients instantly.

Layers
Once an Internet Protocol connection is established among several computers, it is possible to share services within any one of the following layers.

Provider
A cloud provider is the company responsible for providing the cloud service.

Client
A cloud client consists of computer hardware and ccvc/or computer software that relies on cloud computing for application delivery. Cloud Desktop as a Service or Hosted Desktop, is a term often used to refer to a container of a collection of virtual objects, software, hardware, configurations etc., residing on the cloud, used by a client to interact with remote services and perform computer related tasks

Application
People tend to use the terms "SaaS" and "cloud" interchangeably, when in fact they are two different things.[ Key characteristics include: Network-based access to, and management of, commercially available (i.e., not

custom) software Activities that are managed from central locations rather than at each customer's site,

enabling customers to access applications remotely via the Web Application delivery that typically is closer to a one-to-many model (single instance,

multi-tenant architecture) than to a one-to-one model, including architecture, pricing, partnering, and management characteristics Centralized feature updating, which obviates the need for downloadable patches and

upgrades

Platform
See also: Category:Cloud platforms Cloud platform services, also known as Platform as a Service (PaaS), It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers.[46][47]

Infrastructure
See also: Category:Cloud infrastructure Cloud infrastructure services, also known as Infrastructure as a Service (IaaS), deliver computer infrastructure typically a platform virtualization environment as a service.

Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service

Server
The servers layer consists of computer hardware and/or computer software products that are specifically designed for the delivery of cloud services, including multi-core processors, cloudspecific operating systems and combined offerings.[49][50][51][52]

Public cloud
Public cloud or external cloud describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine-grained utility computingbasis.[35]

Community cloud
A community cloud may be established where several organizations have similar requirements and seek to share infrastructure so as to realize some of the benefits of cloud computing. The costs are spread over fewer users than a public cloud (but more than a single tenant). This option may offer a higher level of privacy, security, and/or policy compliance. In addition, it can be economically attractive as the resources (storage, workstations) utilized and shared in the community are already exploited and have reached their return of investment. Examples of community clouds include Google's "Gov Cloud".[53]

Hybrid cloud and hybrid IT delivery

The main responsibility of the IT department in a non-IT company is to deliver services to the business. With the proliferation of cloud computing (both private and public) and the fact that IT departments must also deliver services via traditional, in-house methods, the newest catchphrase has become hybrid cloud computing.[54] Hybrid cloud is also called hybrid delivery by the major vendors including HP, IBM, Oracle, VMware and Fujitsu who offer technology to manage the complexity in managing the performance, security and privacy concerns that results from the mixed delivery methods of IT services.[55] Hybrid delivery is expected to become the norm in data centers.[56]

Combined cloud
Two clouds that have been joined together are more correctly called a "combined cloud". A combined cloud environment consisting of multiple internal and/or external providers[58] "will be typical for most enterprises".[59] By integrating multiple cloud services, users may be able to ease the transition to public cloud services while avoiding issues such as PCI compliance.[60]

Private cloud
"Private cloud" and "internal cloud" have been described[by whom?] as neologisms, but the concepts themselves pre-date the term "cloud" by 40 years. Even within modern utility

industries, hybrid models still exist, despite the formation of reasonably well-functioning markets and the ability to combine multiple providers. Some vendors have used the terms to describe offerings that emulate cloud computing on private networks. These (typically virtualization automation) products offer the ability to host applications or virtual machines in a company's own set of hosts. These provide the benefits of utility computing shared hardware costs, the ability to recover from failure, and the ability to scale up or down depending upon demand. Private clouds have attracted criticism because users "still have to buy, build, and manage them" and thus do not benefit from lower up-front capital costs and less hands-on management,[59] essentially "[lacking] the economic model that makes cloud computing such an intriguing concept".[61][62] Enterprise IT organizations use their own private cloud(s) for mission-critical and other operational systems to protect critical infrastructures. [63] Therefore, for all intents and purposes, "private clouds" are not an implementation of cloud computing at all, but are in fact an implementation of a technology subset: the basic concept of virtualized computing.[citation needed]

Cloud engineering
Cloud engineering is the application of a systematic, disciplined, quantifiable, and interdisciplinary approach to the ideation, conceptualization, development, operation, and maintenance of cloud computing, as well as the study and applied research of the approach, i.e., the application of engineering to cloud. It is a maturing and evolving discipline to facilitate the adoption, strategization, operationalization, industrialization, standardization, productization, commoditization, and governance of cloud solutions, leading towards a cloud ecosystem[further explanation needed]. Cloud engineering is also known as cloud service engineering.

Cloud storage
Cloud storage is a model of networked computer data storage where data is stored on multiple virtual servers, in general hosted by third parties, rather than being hosted on dedicated servers. Hosting companies operate large data centers; and people who require their data to be hosted buy or lease storage capacity from them and use it for their storage needs. Thedata center operators, in the background, virtualize the resources according to the requirements of the customer and expose them as virtual servers, which the customers can themselves manage. In the physical sense, the resource may span across multiple servers.

The Intercloud
Main article: Intercloud The Intercloud[64] is an interconnected global "cloud of clouds"[65][66] and an extension of the Internet "network of networks" on which it is based.[67] The term was first used in the

context of cloud computing in 2007 when Kevin Kelly stated that "eventually we'll have the intercloud, the cloud of clouds. This Intercloud will have the dimensions of one machine comprising all servers and attendant cloudbooks on the planet.".[65] It became popular in 2009[68] and has also been used to describe the datacenter of the future.[69] The Intercloud scenario is based on the key concept that each single cloud does not have infinite physical resources. If a cloud saturates the computational and storage resources of its virtualization infrastructure, it could not be able to satisfy further requests for service allocations sent from its clients. The Intercloud scenario aims to address such situations, and in theory, each cloud can use the computational and storage resources of the virtualization infrastructures of other clouds. Such form of pay-for-use may introduce new business opportunities among cloud providers if they manage to go beyond theoretical framework.]

Issues
Privacy
The cloud model has been criticized by privacy advocates for the greater ease in which the companies hosting the cloud services control, and, thus, can monitor at will, lawfully or unlawfully, the communication and data stored between the user and the host company. Instances such as the secret NSA program, working with AT&T, and Verizon, which recorded over 10 million phone calls between American citizens, causes uncertainty among privacy advocates, and the greater powers it gives to telecommunication companies to monitor user activity.[70] While there have been efforts (such as US-EU Safe Harbor) to "harmonize" the legal environment, providers such as Amazon still cater to major markets (typically the United States and the European Union) by deploying local infrastructure and allowing customers to select "availability zones."[71]

Compliance
In order to obtain compliance with regulations including FISMA, HIPAA, and SOX in the United States, the Data Protection Directive in the EU and the credit card industry's PCI DSS, users may have to adopt community or hybrid deployment modes that are typically more expensive and may offer restricted benefits. This is how Google is able to "manage and meet additional government policy requirements beyond FISMA"[72][73] and Rackspace Cloud are able to claim PCI compliance.[74] Customers in the EU contracting with cloud providers established outside the EU/EEA have to adhere to the EU regulations on export of personal data.[75] Many providers also obtain SAS 70 Type II certification (e.g., Amazon,
[76]

Salesforce.com,[77] Google[78] and Microsoft[79]), but this has been criticised on the grounds

that the hand-picked set of goals and standards determined by the auditor and the auditee are often not disclosed and can vary widely.[80] Providers typically make this information available on request, under non-disclosure agreement.[81]

Legal
In March 2007, Dell applied to trademark the term "cloud computing" (U.S. Trademark 77,139,082) in the United States. The "Notice of Allowance" the company received in July 2008 was canceled in August, resulting in a formal rejection of the trademark application less than a week later. Since 2007, the number of trademark filings covering cloud computing brands, goods, and services has increased rapidly. As companies sought to better position themselves for cloud computing branding and marketing efforts, cloud computing trademark filings increased by 483% between 2008 and 2009. In 2009, 116 cloud computing trademarks were filed, and trademark analysts predict that over 500 such marks could be filed during 2010.[82] Other legal cases may shape the use of cloud computing by the public sector. On October 29, 2010, Google filed a lawsuit against the U.S. Department of Interior, which opened up a bid for software that required that bidders use Microsoft's Business Productivity Online Suite. Google sued, calling the requirement "unduly restrictive of competition."[83] Scholars have pointed out that, beginning in 2005, the prevalence of open standards and open source may have an impact on the way that public entities choose to select vendors.[84].

Security
Main article: Cloud computing security As cloud computing is achieving increased popularity, concerns are being voiced about the security issues introduced through the adoption of this new model. The effectiveness and efficiency of traditional protection mechanisms are being reconsidered as the characteristics of this innovative deployment model differ widely from those of traditional architectures.[90] The relative security of cloud computing services is a contentious issue that may be delaying its adoption.[91] Issues barring the adoption of cloud computing are due in large part to the private and public sectors unease surrounding the external management of security based services. It is the very nature of cloud computing based services, private or public, that promote external management of provided services. This delivers great incentive among cloud computing service providers in producing a priority in building and maintaining strong management of secure services.[92] Security issues have been categorized into sensitive data access, data segregation, privacy, bug exploitation, recovery, accountability, malicious insiders, management console security, account control, and multi-tenancy issues. Solution to various cloud security issues vary through cryptography, particularly public key infrastructure (PKI),use of multiple cloud providers, standardization of APIs, improving virtual machines support and legal support.[90][93][94] Organizations have been formed to provide standards for a better future in cloud computing services. One organization in particular, the Cloud Security Alliance is a non-profit

organization formed to promote the use of best practices for providing security assurance within cloud computing.[95]

Availability and performance

In addition to concerns about security, businesses are also worried about acceptable levels of availability and performance of applications hosted in the cloud.[96] Technologies such asADN (Application Delivery Network), CDN (Content Delivery Network) and TCP acceleration are commonly leveraged to mitigate these issues at the transport level. There are also concerns about a cloud provider shutting down for financial or legal reasons, which has happened in a number of cases.[97]

Data usage
Since data that was, in the past, stored locally on a user's computer would now be stored remotely in a data center, an individual's internet usage would soar as large files are sent via the internet between the user's computer and the data center. For instance, a purchased movie needs to be downloaded only once if stored on a user's computer. But, if the same movie is stored in cloud storage, it would, in essence, have to be downloaded every time it is viewed in its entirety. If the user's internet service has a monthly data usage cap, this cap could easily be exceeded if large, frequently accessed files are stored remotely. This would cause the user to incur potentially large overage charges.

Sustainability and siting

Although cloud computing is often assumed to be a form of "green computing", there is as of yet no published study to substantiate this assumption.[98] Siting the servers affects the environmental effects of cloud computing. In areas where climate favors natural cooling and renewable electricity is readily available, the environmental effects will be more moderate.

Use by crackers
As with privately purchased hardware, crackers posing as legitimate customers can purchase the services of cloud computing for nefarious purposes. This includes password cracking and as a means of launching attacks.[102] In 2009, a banking trojan illegally used the popular Amazon service as a command and control channel that issued software updates and malicious instructions to PCs that were infected by the malware.[103]

Criticism of the term

Some have come to criticize the term as being either too unspecific or even misleading. CEO Larry Ellison of Oracle Corporation asserts that cloud computing is "everything that we already do", claiming that the company could simply "change the wording on some of our ads" to deploy their cloud-based services.[122][123][124][125][126] Forrester Research VP Frank Gillett questions the very nature of and motivation behind the push for cloud computing, describing

what he calls "cloud washing"companies simply relabeling their products as "cloud computing", resulting in mere marketing innovation instead of "real" innovation.[127]
[128]

GNU's Richard Stallman insists that the industry will only use the model to deliver services

at ever increasing rates over proprietary systems, otherwise likening it to a "marketing hype campaign".[129]