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CAPABILITY PROFILE OF

DR. LINDY C. MORRELL, Ph.D.


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CAPABILITY PROFILE OF DR. LINDY C. MORRELL, Ph.D.

Competence Heritage
Dr. Lindy C. Morrell is a native born Cebuano born on May 2, 1929, in
Cebu City, he is the son of an American Lubrication Engineer who served as a
civilian executive of the U.S. Navy in the Cavite Naval Base who later
became one of the American Mechanical Engineers who established the
sugar centrals in Pampanga and in Negros Occidental. Engineer Morrell later
became a lubrication engineer for the Royal Dutch Shell Company of the
Philippines, putting up Shell gasoline stations in Mindanao island during the
Commonwealth days, traveling the island with the late General Paulino
Santos in whose honor Dadiangas was named. Dr. Morrell’s mother is
Cornelia Crisolo Morrell from the historic town of Kawit, Cavite, birthplace of
First Philippine Republic under President Emilio Aguinaldo.

Husband To A Campus Beauty And University Figure


Dr. Lindy C. Morrell is married to Luz Adolfo of the prominent Adolfo
Clan of Mandaue City. She holds an Elementary Teacher’s Certificate and a
Bachelor of Science in Home Economics Degree from the University of San
Carlos. During her student days Luz was one of the popular campus beauties
who was often called upon to be an ROTC sponsor and to represent the USC
floats during holiday parades. She was a campus figure, being the President
of all USC BSHE organization and delegate to the student council. Although
she was a civil service eligible she did not pursue a teaching career but
opted to raise her three children.

Siblings’ Competence
Lloyd the eldest son, is now serving with the U.S. Navy in the
Mediterranean Fleet; his daughter, Lynn Suppanz, is married to Brad
Suppanz, an American Electronics and Aerospace Engineer who is a top
executive in an American Electronics outfit in California. Lynn is an
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accountant who had her Master’s Degree in Biomedicine in California, and


now, already a Holistic Nutrition Consultant, a candidate for a Doctoral
Degree in Holistic Nutrition Program at Clayton College of Natural Health at
Birmingham, Alabama, USA. Their youngest son, Lyle, was a top executive of
Glaxo Smith-Kline pharmaceuticals but upon his retirement was hired to be a
Vice-President and General Manager of pharmaceutical ethical lines of United
Laboratories, Inc. Subsequently, he was hired by Watson International as
Director of Health.

Academic Credentials
Dr. Lindy C. Morrell holds a Ph.D. from Stratford International University
now known as Rutherford University based in the U.S. State of Wyoming,
specifically in the College of Engineering and Environmental Studies.
Dr. Lindy C. Morrell also has earned a Masters Degree in Public
Administration from the University of the Philippines in Diliman, Quezon City
and has taught in Zamboanga State College during his stint as Regional
Executive Director for the National Economic and Development Authority. He
also has a post graduate certificate in Governmental Management from U.P.
He is a dyed-in-the-wool U.P. alumnus, spanning from his secondary
education, to Associate in Arts Title and a Bachelor of Arts Degree from the
University of the Philippines. Dr. Morrell has taught Public Administration and
Public Management subjects in the University of Southern Philippines but
ceased doing so when he contracted laryngeal cancer. He was a professional
lecturer with the Civil Service Commission, teaching management subjects.
He is now fully healed. With his Ph.D. he is ready to resume his teaching
duties.

Public Sector Service


Dr. Morrell had served as a Training and Information Officer of the
defunct PACD or Presidential Assistant on Community Development in the
mid-fifties. PACD is the pioneering Rural Development Agency of the
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Philippine Government which won the status of being the model for rural
development for Asia way back in 1960. PACD is now known as the DILG. Dr.
Morrell left PACD when he was offered an Executive position in Wyeth
Pharmaceuticals. His management ability was spotted by ESSO STANDARD
EASTERN PHILIPPINES, INC.(now known as EXXON) so he was hired as
Corporate Marketing Executive to handle special products, and served as
Training Director for Southern Philippines based in Cebu. He also served as
Community Relations Officer and Media Contact Officer for ESSO until the
firm was bought by the Philippine Government to become PETROPHIL.
Subsequently he was offered to become an Assistant Regional Executive
Director for the National Economic and Development Authority by NEDA
Director-General Gerardo Sicat, with assignment to Central Visayas. A year
later he was promoted to full Regional Executive Director for Western
Mindanao. During his tour of duty he was given an award by the U.P. National
Alumni Association in Diliman, Quezon City for Outstanding Services in war-
torn Muslim Mindanao. He was later reassigned to Eastern Visayas covering
Northern Leyte, Biliran, Northern Samar, Eastern Samar and Western Samar.
When the Central Visayas Regional Project was formed he was assigned back
to Central Visayas to formulate the Central Visayas Urban Development
Project until 1988 when he retired.

Teaching Experiences
As NEDA Regional Executive Director Dr. Morrell was in heavy demand
to teach in various schools. He also served as Board of Trustees for the
Visayas State College of Agriculture(VISCA), for the Eastern Visayas State
University in Catarman, Northern Samar, for the Leyte Institute of
Technology, for the Eastern Samar State College of Agriculture, for Palompon
Institute of Technology in Palompon, Northern Leyte, for the Naval State
College in Biliran Province in Northern Leyte.
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Communications/Media Expertise
Dr. Lindy C. Morrell is a veteran Print and Broadcast Journalist and
Communications Manager. He served as Executive Director for Broadcast
Production Center of Frederick Stifftung and TUCP in the early nineties when
he was offered to become the Station Manager of the pioneering Cebu Cable
TV,Inc. until it was bought by SKY CABLE. Cebu Cable TV had a subscriber
base of 26,000 subscribers in 1999 when it was sold.

Marketing Innovator
Dr. Morrell brainstormed the marketing of kerosene in bulk form for
ESSO when the traditional marketing approach was selling kerosene in drums
and tins. He introduced the concept of selling kerosene through the use of
JEEP TANKS which sold kerosene in retail by the liters instead of by drums
and tin cans of 19 liters. He also helped conceptualized the selling of LPG
now known as ESSO GASUL using the door-to-door sales promotion approach
to housewives to make them shift away from using firewood as cooking fuel.
He helped conceptualized the ESSO Jeepney King Contest for jeepney drivers
promoting road safety and driving competence.

Forensic Examiner Nominee


Dr. Morrell is nominated to be a member of the U.S. Forensic Examiners
Institute of America.

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