ACKNOWLEDGEMENT

WE hereby take this opportunity to thank AKS MANAGEMENT COLLEGE For giving me an opportunity to do a research project on BHARTI AIRTEL. I express my sincere gratitude to my mentor and guide, MR.Dharmendra jha Who always provided me with necessary inputs, guidance and direction to carry out this project. Last but not the least, my million thanks to all the people whom I have conversed with and taken inputs from, to complete thisproject.

SUMMARY
Mobile penetration is currently exploding in India and Bharti Airtel has beenriding the crest of the huge mobile industry wave that has been formed. Vastmarket opportunities have now opened up the playing field in Indian telecommarket and also have made it much more competitive. In this type of competitiveenvironment it will be interesting to find out how AIRTEL advertisements havehelped it to retain its number one position.The objective of the study is to find out how the different advertisements of AIRTEL are impacting the viewers to use AIRTEL and what type of Mediastartegies AIRTEL adopted to make itself the most successful company in India inthe last decade.

INTRODUCTION

OBJECTIVE OF THE STUDY

The objective of the study is to find out: .The organizational & operational structure of BHARTI AIRTEL. .Overall review of Indian Telecom Sector .What are the different Strategies Used by Bharti Airtel to Fight competition Analysis of its financial performance with that of its competitors. Analysis of its Advertising strategies & that of its competitors. Theoretical overview Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups Mobility Infotel The mobility business provides gsm mobile services in all 23 telecom circles in india.while

infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore.Bharti tele-ventures provides end to end data and enterprise services to corporate customers by leveraging its nationwide fiberoptic backbone, last mile connectivity in fixed line and mobilecircles.VSATs,ISP and international bandwidth access through the gateways and landing station.All of Bhartiventures services are provided under airtel.in 2008; bharti Airtel attained its 90million customer mark. The equity shares of Airtel are listed on the national stock exchange andBombay stock exchange.Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today themost celebrated face of the telecom sector in india.He symbolizes the

adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s.his strong entrepreneurial instincts gave hima unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when thegovernment opened up the sector and allowed private players to provide telecom services.Bharti enterprises accepted every opportunity provided by this new policy to evolve into Indiaslargest telecommunications company and one of the Indias most respected brands. Airtel waslaunched in 1995 in delhi.As the Airtel network expanded to several parts of India; the brandcame to symbolize the very essence of mobile services.

Since then, Airtel has established itself across India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other 'firsts'credited to Airtel - many of them in the area of innovative products and services. Today, Airtelinnovates in almost everything that it presents to the market. An excellent example is Easy Charge - India's first paperless electronic recharging facility for prepaid customers. As evidenceof its fine record, Airtel has also been conferred with numerous awards. It won the prestigiousTechies Award for 'being the best

cellular services provider' for four consecutive years between1997 and 2000 - a record that is still unmatched. And in 2003, it received the Voice & Data Award for being 'India's largest cellular service provider', amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets Ambanis,Tatas, Birlas and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers.it has also started making its presence felt worldwide also. Recently AIRTELhas become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its

'Beetel'

brand, Bharti has created a significant position for itself in the global telecommunications sector. Board of Directors

The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors, which consists of three Executive and fifteen Non-Executive Directors. The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best

interest of the Company. The composition of the Board is as under: 1.Sunil Bharti Mittal 2.Rajan Bharti Mittal 3.Akhil Gupta 4.Rakesh Bharti Mittal 5.Chua Sock Koong 6.N. Kumar 7.Kurt Hellstorm 8.Donald Cameron 9.Paul OSullivan 10.Professor V.S. Raju 11.Pulak Chandan Prasad 12.Bashir Abdullah Currimjee 13.Gavin Darby 14.Syeda Imam 15.Ajay Lal 16.York Chye Chang 17.Paul Donovan 18.Arun Bharat Ram

Organization Structure