Cloud ComputingA New Model for Delivering and Consuming IT Resources

Seagate Point of View 2011

Cloud computing is delivering value to more and more companies as they increasingly utilize and deploy cloud infrastructures to improve their agility and cost structure. Cloud computing is fundamentally driving a change in how business is done, driving growth in new applications and devices, and changing where data is stored. Companies are deploying several categories of business applications that drive rapid data growth and require a more dynamic storage infrastructure to accommodate this growth. Given these deployments and todays dynamic markets, companies need an IT infrastructure that can respond quickly to changing business needs. Cloud computing provides the dynamic elasticity required to achieve these business objectives and handle an increasing level of content served to a more mobile society. Cloud computing drives more applications and compute demand resulting in more storage demand the highest growth service area of the cloud infrastructure today. IDC has estimated that cloud computing accounts for 14.3 percent of the total enterprise hard drive capacity in 2010, expressed in exabytes (EB) in Figure 1 (see following page), growing to 27.6 percent over the next three years, resulting in a 70 percent CAGR (2008-2013).1 Seagate has embraced cloud computing and maintains the broadest portfolio of storage devices to meet the variety of applications, quality of service levels and performance needs demanded. Seagate Unified Storage architecture is well-aligned with the clouds architectural approach to increase simplicity, lower costs and achieve greater scalability. This approach reduces complexity while it optimizes energy efficiency and performance footprint for the data center. In addition, Seagate has adjusted its supply chain model to better align with the consumption-based, price-sensitive, unpredictable procurement process; we are partnering with the players in cloud computing by focusing technical support in critical areas.
1 IDC, Dec. 2009 Worldwide Cloud Services Storage System Capacity Shipped 2007-2013

Cloud ComputingA New Model for Delivering and Consuming IT Resources

Cloud computing is positive for storage, and Seagate believes it will continue to evolve and expand, driving more applications and storage. Cloud computing has established new rules that require change, and Seagate is making cloud storage a strategic imperative. Cloud infrastructures use different kinds of storage devices, and Seagate is well-positioned with the widest array of storage device products and technical skills to help you deliver the storage platform and service your customers demand. Engage Seagate to be your cloud storage consultant.
60 30%

The Challenge: Creating, Storing, Serving 35,000 Exabytes of Data

30,000 minutes of YouTube videos 400,000 blogs 300,000,000 Google searches 200,000,000,000 emails

2005 150 Exabytes

2010 1200 Exabytes

2020 35,000 Exabytes

Enterprise Cloud EBs Shipped Other Enterprise EBs Shipped

50 25%

30x

the data created in 2010

Figure 2. Positive Growth Opportunity in the Overall Storage Market
Source: IDC-IVIEW, Sponsored by EMC, The Digital Universe Decade Are You Ready? Doc. #IDC_925, May 2010

Capacity (EB)

40

20%

30

15%

20

10%

10

5%

2007

2008

2009

2010

2011

2012

2013

Source: IDC, Dec. 2009

Figure 1. Worldwide Public Cloud Storage Capacity Forecast

AMERICAS ASIA/PACIFIC EUROPE, MIDDLE EAST AND AFRICA

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2011 Seagate Technology LLC. All rights reserved. Printed in USA. Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. Unified Storage is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications. PV0001.1-1101US January 2011

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