Learn from International Experts

Successful Implementation of
Knowledge Management and
Intellectual Capital Workshops
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Bangkok Unicrsiiy - Kluaynamihai Campus - Rama +
1hc Insiiiuic or Knowlcdgc and Innoaiion IKI-SLA) ai Bangkok Unicrsiiy is
proud io announcc a day o spccial workshops on Knowlcdgc Managcmcni and
Inicllcciual Capiial, wiih inicrnaiional cxpcris rom s counirics dclicring :+ dicr-
cni workshops, including iwo in ihc 1hai languagc. 1hcsc workshops arc opcn io
ccryonc, no nccd io hac prc-rcgisicrcd or ihc ICICKM concrcncc in ordcr io
aiicnd ihcm, bui scais arc limiicd io :: pcr workshop o or ihc 1hai irack), so makc
surc io book your scai soon!
TimeTable
Track A
Intellectual
Capital
A1
Track B
KM Strategy
B1
Track C
Human aspect
of KM
C1
Track D
KM Tools
D1
Track E
KM process
E1
Track F
KM
Technology
F1
Track G
Thai approach
to KM
(in Thai)
G1
.oo-:o.oAm Morning workshop pari :)
:o.o-::.ooAm Cocc Brcak - Nciworking
::.oo-:.oIm Morning workshop pari )
12:30-2:00Pm Lunch
A B C D L I
G2
.oo-.oIm Aicrnoon workshop pari :)
.o-+.ooIm Cocc Brcak - Nciworking
+.oo-:.oIm Aicrnoon workshop pari )
5:30Pm-7:00Pm Cocktails
Tango - The
Intellectual
Capital
Learning/
Simulation
Tool
Making KM work
- a framework
for managing
enabling contexts
in knowledge
organizations
Knowledge
Communities:
Creation,
Sustainment &
Governance
Introduction
to Social
Network
Analysis
(SNA)
KM
Processes
Evaluating
Social
Media
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Human KM
The Art of
Managing
Knowledge in
Thailand
Intellectual
Capital
Reporting
An Action
Learning
Approach
Knowledge
Management
enables
Business
Strategy
Talent
Dynamics:
KM Roles
and
Structures in
an Organisa-
tion
Expert
Knowledge
Capture
KM Metrics Taxonomy &
Folksonomy:
Creation and
Maintenance
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Knowledge
Management
Assessment for
Performance
Excellence
ICICKM 2011
The International Conference on Intellectual Capital,
Knowledge Management and Organisational Learning
(ICICKM 2011) iniics rcscarchcrs, praciiiioncrs and acadcmics
io prcscni ihcir rcscarch indings, work in progrcss, casc siudics
and conccpiual adanccs in any branch o ihc aboc iclds. 1hc
concrcncc brings iogcihcr aricd groups o pcoplc wiih dicr-
cni pcrspcciics, cxpcricnccs and knowlcdgc in onc locaiion. Ii
aims io hclp praciiiioncrs ind ways o puiiing rcscarch inio
praciicc and rcscarchcrs io gain an undcrsianding o rcal-world
problcms, nccds and aspiraiions.
Track A: Intellectual Capital
A2:Workshop on Intellectual Capital Reporting
An Action Learning Approach
Prof. W.B. Lee and Cherie Lui -
The Hong Kong Polytechnic University, Hong Kong
Do you know whai ihc mosi imporiani assci o an organiza-
iion is' Vhy mosi KIIs arc problcmaiic and ail io moiiaic
sia ' Vhai should bc ihc non-inancial pcrormancc indica-
iors ihai acci ihc surial and compciiiicncss o an
organizaiion' How io align ihc aluc o ihc sia in an
organizaiion wiih ihc managcmcni'
Inicllcciual capiial rcpori yci proidcs ihc mosi simplc bui
powcrul iool or sysicmaiic managcmcni o non-inancial
asscis, o whai is aluablc io and organizaiion and o bciicr
corporaic communicaiion, rcsourcc allocaiion, sia cmpow-
crmcni and busincss cnhanccmcni in your organizaiion.
1hc praciical-oricnicd workshop is dcsigncd io gic you an
undcrsianding o ihc ICM praciicc. You will also obiain
hands-on cxpcricncc o rcporiing IC in an organizaiion by
using a simplc iool.
A1: Tango The Intellectual Capital
Learning and Simulation Tool
Waltraut Ritter - Asia Pacific
Intellectual Capital Center Hong
Kong, Hong Kong
Do you know whai your inicllcciual capiial is and how much ii is worih' Vorkshops in ihis irack will hclp you io idcniiy, managc
and aluc ihc inicllcciual capiial Human, Siruciural and Rclaiional) o your organizaiion.
1ango is a hands-on board gamc which hclps pariicipanis io
undcrsiand ihc corrclaiion bciwccn iangiblc and iniangiblc
asscis in an organizaiion. Ii was dcclopcd by onc o ihc
pionccrs o knowlcdgc managcmcni, Dr. Karl Lrik Sciby.
1ango is a busincss simulaiion which lcis pariicipanis cxplorc
ihc signiicancc o inicllcciual capiial managcmcni.
Iariicipanis will lcarn how io crcaic aluc rom knowlcdgc, how
incsiing in human capiial, busincss rclaiions and RD will
acci ihc boiiom linc o a busincss. 1ango also iniroduccs
conccpis such as iniangiblc rccnucs, cconomic aluc o iniangi-
blcs, and social aspccis o aluc crcaiion.
Iro. V. B. Lcc Chcric Lui
Valiraui Riiicr
A clcar and wcll dcincd siraicgy is csscniial or any KM iniiiaiic io succccd and bc susiainablc. 1hc workshops in ihis irack
will hclp you io bciicr undcrsiand ramcworks and iools ihai can bc uscd io makc KM work.
B1: Making KM work - a framework for managing enabling
contexts in knowledge organizations
Prof. Rivadavia C. Drummond de Alvarenga Neto -
Fundao Dom Cabral, Brazil
Incsiigaiion and analysis o KM proccsscs ccciicly implc-
mcnicd in world class organizaiions. 1hc siudy is a rcsuli o
morc ihan a dccadc o rcscarch in brazilian and world class
organizaiions such as Sicmcns, IwC among oihcrs. 1hc main
objcciic o IDC`s rcscarch group on KM is io incsiigaic and
analyzc ihc conccpiions, moiiaiions,modcl, praciiccs, implcmcn-
iaiion proccsscs and rcsulis o KM in busincss organizaiions.
1wo spccial Brazilian cascs will bc highlighicd - Lmbrapa 1hc
Brazilian Agriculiural Rcscarch Corporaiion) and ONS 1hc
Track B: KM Strategy
iangiblc rccnucs, cconom
ccis o aluc crcaiion.
iangiblc rccnucs, cconom
c
Iro. Riadaia C. Drummond
dc Alarcnga Ncio
Naiional Opcraior o ihc Inicrconnccicd Iowcr Sysicm) -
whcrc ihc rcsulis rccalcd a robusi KM modcl madc o our
dynamic axcs. i) siraicgy a siraicgic conccpiion o inorma-
iion and knowlcdgc usc), ii) cnironmcni - our dicrcni
groups o cnabling condiiions social-bchaioral, inorma-
iion / communicaiion, cogniiic / cpisicmic and busincss/
managcrial), sinc qua non condiiions or succcssul implc-
mcniaiion, iii) iool box - scis o I1 iools and managcrial
praciiccs and i) rcsulis - in icrms o ouipuis, bcing boih
iangiblc and iniangiblc asscis. Lmbrapa`s KM Modcl is morc
inclincd io bc a knowlcdgc-bascd icw o organizaiion ihan
mcrcly a KM modcl.
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B2: Knowledge Management enables Business Strategy
Subramaniam Ramasubramanian - Microsoft, USA
Busincss siraicgy dcincs ihc goals and objcciics ihai an
organizaiion dcsircs io accomplish in a siipulaicd iimc.
Companics usc SOAI siraicgy on a pagc) as an insirumcni
io illusiraic ihc organizaiion goals and objcciics. I1 plays
a criiical rolc in rcalizing ihc busincss goal and objcciics.
1oday cxccuiics nccd io hac ihcir ihumb on busincss
pulsc by mcasuring and iracking organizaiion indicaiors. I1
proidcs ihc inrasiruciurc in proiding rcal iimc daia
ihrough ccciic cnicrprisc daia managcmcni.
C2: Talent Dynamics: KM Roles and Structures in an
Organisation
Madan Rao - AMIC, India
- Capaciiy building or succcssul KM
- Kcy rolcs in KM iniiiaiics
- Balancc bciwccn ull-iimc and pari-iimc rolcs
- Balancc bciwccn in-housc and ouisourccd rcsourccs
- 1apping inio cxicrnal KM nciworks and ccnis
- Rolcs or blcnding KM wiih innoaiion
- Owncrship o KM ai all lccls o an organisaiion
- Casc siudics, cxamplcs and rcsourccs
Track C: The Human Aspect of KM
C1: Knowledge Communities:
Creation, Sustainment & Governance
Prof. Eric Tsui -
The Hong Kong Polytechnic University, Hong Kong
1his workshop will iniroducc and dcinc ihc conccpi o a
communiiy. Incrcasingly, knowlcdgc communiiics arc bcing
adopicd as an ccciic iool io clicii, rciain and sharc iacii
knowlcdgc and io locaic cxpcriisc. Among oihcr ihings, ihis
workshop will cocr ihc iypcs o communiiics, modcl or
communiiy dcclopmcni, knowlcdgc aluc coniribuiion by
communiiics, rolc and rcsponsibiliiics o communiiy mcm-
bcrs. 1ools and icchnologics, as wcll as common communiiy
aciiiiics will also bc discusscd. 1hrough ihc usc o casc
siudics, ihrcais io dicrcni siagcs o a communiiy as wcll as
ways io counicraci ihcsc ihrcais will also bc discusscd. 1his
workshop will concludc wiih discussions on ihc gocrnancc
o communiiics, cspccially on balancing conirol and
scl-rcgulaiion.
Subramaniam Ramasubramanian
Iro. Lric 1sui
Madan Rao
A KM iniiiaiic can only succccd i ihc human aspccis o ihc iniiiaiic arc iakcn as a irsi prioriiy. 1hc workshops in ihis irack
will prcscni how knowlcdgc communiiics c.g. Communiiics o Iraciicc) can play a major rolc in KM succcss, and how io dcinc
and managc ihc arious KM rolcs in an organizaiion and ihcir dcclopmcni.
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Track D: KM Tools
D2: Expert Knowledge Capture
Prof. Jean-Louis Ermine - Telcom Business School,
France
Capiuring/Lliciiing ihc knowlcdgc o your cxpcris so ii
can bc sharcd wiih ihcir collcagucs or iranscrrcd io ihc
ncxi gcncraiions, is a way io rcducc ihc risks o knowlcdgc
loss. Dicrcni mcihods can bc uscd io clicii/capiurc ihc
knowlcdgc o an cxpcri. In ihis workshop you will bc
prcscnicd wiih ihc MASK mcihod Mcihod or Analyzing
and Siruciuring Knowlcdgc) originally dcclopcd in Irancc
or ihc nccds o ihc CLA Ccnicr or Aiomic Lncrgy).
1his mcihodology was succcssully uscd in arious Inicrna-
iional companics. Ii allows rcprcscniing ihc knowlcdgc o
any cxpcri using o modcls, which will lcad io ihc crcaiion o
a "knowlcdgc book" Vcb bascd sysicm). Such dynamic
sysicm can bc uscd or iraining or as rccrcncc or oihcr
cmployccs in ihc icld.
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D1: Introduction to Social Network Analysis (SNA)
Prof. Vincent Ribire and Christian Walter - IKI-SEA
Bangkok University, Thailand
Vhai is a Social Nciwork' A Social Nciwork is ihc dcscrip-
iion o a Social Siruciurc bciwccn aciors, mosily indiiduals,
groups or organizaiions. Ii indicaics ihc way in which ihcy
arc connccicd ihrough arious social amiliariiics ranging
rom casual acquainiancc io closc amily bonds. By conduci-
ing a Social Nciwork Analysis onc can analyzc how pcoplc
inicraci, work iogcihcr, who ihcy sharc knowlcdgc wiih, who
ihcy irusi, who ihcy ialk io, and io idcniiy communiiics
wiihin an organizaiion. Conduciing nciwork analysis can
hclp organizaiions in rcsoling knowlcdgc sharing, collabo-
raiion and communicaiion issucs.
In ihis workshop you will bc prcscnicd wiih ihc corc
conccpis o SNA, ihc proccss o conduciing an SNA and you
will gci ihc opporiuniiy io usc onc SNA soiwarc iool.
Iro. Vinccni Ribicrc
Track E: KM Process
E1: Mapping of Knowledge Management Processes
Prof. Devendra Kumar Punia - College of Management
& Economics Studies (CMES), UPES, India
1ypically an organizaiion`s Knowlcdgc Managcmcni KM)
iniiiaiics siari wiih a icchnology / soiwarc bascd approach.
As ihc KM undcrsianding maiurcs, ihcrc is a nccd io undcr-
siand ihc undcrlying proccsscs o KM. Organizaiions ary
widcly in ihcir proccsscs, proccdurcs, culiurc wiih rcsuliing
arianccs in ihc KM proccsscs. 1his workshop will ocus on
cxplaining mcihodology or undcrsianding / mapping KM
proccsscs in an organizaiion wiih ihc hclp o casc siudics o
Indian I1 projcci icams. 1hc pariicipanis would bc iniro-
duccd io groundcd ihcory, icxiual analysis and coding wiih
ihc hclp o Ailas.ii and opcn sourcc soiwarc. 1hc workshop
would concludc wiih comparison o arious proccss mapping
approachcs or KM proccsscs.
Chrisiian Valicr
Iro. Dccndra Kumar Iunia
Various iools can bc uscd io bciicr undcrsiand knowlcdgc and iis low in an organizaiion. Vorkshops in
ihis irack will prcscni how io map ihc lows o knowlcdgc bciwccn cmployccs and how io capiurc and
ariiculaic ihc criiical knowlcdgc o spccialisis/cxpcris so ii docs noi disappcar whcn an cmploycc lcacs
ihc company.
KM proccsscs and approachcs nccd io bc wcll dcincd and mcasurcd in ordcr io bring ihc mosi aluc io
an organizaiion. Vorkshops in ihis irack will cxplain how io map KM proccsscs and how io dcinc
mcasurcmcni mcihods io irack and moniior ihcir ROI.
E2: KM Metrics
Niall Sinclair - Ex KM-Lead for the Government of Canada,
Canada
1hc KM Mcasurcmcnis Vorkshop will hclp proidc aiicndccs
wiih ihc knowlcdgc ihcy nccd io implcmcni a succcssul KM
mcasurcmcnis program in ihcir organizaiion. Run by Niall
Sinclair, ormcr KM lcad or ihc Canadian Gocrnmcni, ihis
workshop will cxplorc ihc possiblc dicrcni approachcs io KM
mcasurcmcni, as wcll as proiding aiicndccs wiih inormaiion
on KM mcasurcmcni bcsi praciiccs and lcssons lcarncd.
Spcciically, ihis workshop will cxplain.
1hc dicrcni iypcs o KM mcasurcmcni approachcs.
How io idcniiy whai you will mcasurc.
How io sclcci ihc mosi appropriaic mcasurcmcnis.
How io prcparc or, and implcmcni, a succcssul KM
mcasurcmcnis sysicm.
Niall Sinclair
F1: Evaluating Social Media
Prof. Ilona Hendal - Chalmers University of Technology,
Sweden
1hc aim o ihis workshop is io prcscni rcccni rcscarch rcsulis
and discuss ncw dcclopmcnis in our undcrsianding o using
and caluaiing social mcdia. Siariing wiih ihc usabiliiy calua-
iion mcihods or ihis workshop, wc arc inicrcsicd in caluaiing
uscr cxpcricnccs by discussing usagc conicxi, uscr praciiccs, and
choosing or adjusiing social mcdia io bc suiiablc or ccriain
group proilcs. 1hc usagc conicxi will bc cxplorcd ihrough
cxamining spcciic characicrisiics o dicrcni social communi-
iics, such as Iaccbook, 1wiiicr and You1ubc.
Sclcciing appropriaic caluaiion mcihods io mcci conicxiual
rcquircmcnis and consirainis is onc o ihc biggcsi challcngcs
ihai lcad io highcr cxpcricnccs and morc saiisicd uscrs.
F2: Taxonomy & Folksonomy: Creation and
Maintenance
Prof. Eric Tsui, The Hong Kong Polytechnic University,
Hong Kong
1his workshop will iniroducc ihc conccpi o iaxonomy and
olksonomy, iwo opposing approachcs io suppori knowlcdgc
classiicaiion and naigaiion. In pariicular, ihc workshop
will ouilinc ihc mcihodologics and challcngcs in ihc
crcaiion and mainicnancc o corporaic iaxonomics. Ii will
also cxplorc ihc rclaiionship bciwccn iaxonomics and scarch
siraicgics. Vhcnccr, appropriaic local and ocrscas casc
siudics will bc uscd io hclp rcinorcc ihc conccpis. Vcb .o
has spawncd ihc usc o social bookmarking. Vhilc iags
rcprcscni uscr inpui and proidc ihc much-nccdcd conicxi,
ihcy arc largcly unconirollcd and unsiruciurcd hcncc
making ihcm diiculi or rcliablc and ccciic usc. 1axo-
Iolk, a hybrid knowlcdgc naigaiion iool inicgraiing a
iaxonomy wiih uscr-proidcd iags will bc showcascd
ihcrcby dcmonsiraiing ihc powcr o lccraging on ihcsc
iwo opposing paradigms in knowlcdgc classiicaiion.
Track F: KM Technology
Iro. Ilona Hcndal
1cchnology is an cnablcr io KM, and iis rolc and orm hac colcd ocr ihc ycars. Vorkshops in ihis irack will prcscni ihc
rolc o Social Mcdia in KM and how ii can bc caluaicd, as wcll as how knowlcdgc iaxonomics and Iolksonomics can bc uscd
io classiy and naigaic knowlcdgc.
KM can iakc placc ai dicrcni lccls, rom indiidual io organizaiional. Vorkshops in
ihis irack will cxplain how KM can bc addrcsscd and managcd ai ihc indiidual lccl
wiih an cmphasis on iacii knowlcdgc) as wcll as how iis maiuriiy can bc asscsscd ai
ihc organizaiional lccl, ollowing ihc 1hailand Qualiiy Award Iramcwork.
G1:naen.+n:nnuo+oa.oa.o.a:. - Human KM: The Art
of Managing Knowledge in Thailand
Uraiwan Terdbaramee and Urapin Chukohtuad -
Knowledge Management Institute - KMI, Thailand
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Dr. Boondee Bunyagidj -
Thailand Productivity Institute, Thailand
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Track G: Thai approach to KM
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Urapin Chukohiuad Uraiwan 1crdbaramcc
1his ccni will iakc placc ai Bangkok Unicrsiiy, Ciiy Campus on Ociobcr oih, o::. I you would likc io pariicipaic
plcasc ill oui ihc applicaiion orm includcd in ihis documcni and ax ii io ihc numbcr proidcd. Iariicipaiing in ihc
workshop does not pcrmii io join ihc ICICKM Concrcncc on ihc :ih and sih. I you would also likc io aiicni ihc
concrcncc plcasc coniaci Khun Laddawan io gci inormaiion on how io rcccic a discouni.
You can rcach Khun Laddawan ai laddawan.lbu.ac.ih or call hcr ai +oo-:o-:oo cxi. :+: or +oos-o:-:o:
For more information visit
http://ikisea.bu.ac.th/workshop
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Organization Name
Address
Postcode Phone Fax
Fees
Workshop fees include a morning and an afternoon workshop, lunch and cocktails.
Individual: 5,000 THB
Academic Fee and ICICKM Conference Participation: 3,500 THB
Group/ Company Discount: 5 people 20,000 THB (buy 4 get one free)
Given Name Surname Job Title Email Address
Delegate 1
Delegate 2
Delegate 3
Delegate 4
Delegate 5
Delegate 6
Delegate 7
Delegate 8
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Seating is limited to 15 people (English tracks) and 30 people (Thai track).
Reservations will be made on a first come first, first serve basis.
Signature
A1: Tango The Intellectual Capital learning tool
B1: Making KM work - a framework for managing enabling contexts in knowledge organizations
C1: Knowledge Communities: Creation, sustainment & governance
D1: Introduction to Social Network Analysis (SNA)
E1: KM Processes
F1: Evaluating Social Media
G1. - Human KM - The Art of Managing Knowledge in Thailand
A2: Intellectual Capital Reporting An Action Learning Approach
B2: Knowledge Management enables Business Strategy
C2: Talent Dynamics: KM Roles and Structures in an Organisation
D2: Expert Knowledge Capture
E2: KM Metrics
F2: Taxonomy & Folksonomy: Creation and Maintenance
G2: - Knowledge Management Assessment for Performance Excellence
Please note that payment must be received in full prior to the event to guarantee your place.
If you have questions please contact:
Khun Laddawan Leesakul at
The Institute for Knowledge and Innovation South-East Asia
Bangkok University
Rama 4 Road, Klong Toey,
Bangkok 10110, THAILAND
Tel #(+662) 350 3500 # 1421
Mobil #(+668) 965 25905
or by E-Mail: laddawan.l@bu.ac.th
By registering for this event you will be eligible to
get a special discounted rate to attend the ICICKM Conference
for only 150 ( 7,500 THB)! Please contact Khun Laddawan for
more information.
Contact
Please transfer money to:
BANGKOK UNIVERSITY, BANGKOK BANK KLUAYNAMTAI BRANCH
NO. 117-3-0316-16
PLEASE FAX THIS FORM BACK TO CONFIRM YOUR REGISTRATION #02-350-3671
Learn from International Experts
Vorkshops
Knowledge Management and Intellectual Capital
ctober 26th
Sponsor Form
Signature
PLEASE FAX THIS FORM BACK TO CONFIRM THE AGREEMENT #02-350-3671
I you hac qucsiions plcasc coniaci.
Khun Laddawan Leesakul ai Tel #(+662) 350 3500 # 1421 or by E-Mail. laddawan.l@bu.ac.th
The Institute for Knowledge and Innovation South-East Asia
Bangkok Unicrsiiy
Rama + Road, Klong 1ocy,
Bangkok :o::o, 1HAILAND
Please transfer money to:
BANGKOK UNIVERSITY, BANGKOK BANK KLUAYNAMTAI BRANCH
NO. 117-3-0316-16

PACKAGE 1: SIGNATURE PACKAGE 100,000 BAHTS
1. Logo in all the workshop rooms (as main sponsor)
2. Logo on leaflets and documents
3. Logo on the workshop website and on all e-communications (Facebook, IKI-SEA Web site, LinkedIn, etc.)
4. Display your company booth in the dining room
5. Twenty free seminar attendences
6. Four VIP Guest: Breakfast with International Experts
PACKAGE 2: PLATINUM PACKAGE 30,000 BAHTS

1. Logo in all the workshop rooms (as co-sponsor)
2. Logo on leaflets and documents
3. Logo on the workshop website and on all e-communications (Facebook, IKI-SEA Web site, LinkedIn, etc.)
4. Three free seminar attendences
5. Two VIP Guest: Breakfast with International Experts
PACKAGE 3: GOLD PACKAGE 20,000 BAHTS
1. Logo in all the workshop rooms (as co-sponsor)
2. Logo on leaflets and documents
3. Logo on the workshop website and on all e-communications (Facebook, IKI-SEA Web site, LinkedIn, etc.)
4. Two free seminar attendence
5. Two VIP Guest: Breakfast with International Experts
PACKAGE 4: LUNCH HOSTING 10,000 BAHTS

1. Display your company booth in the dining room
2. Logo on the workshop website and on all e-communications (Facebook, IKI-SEA Web site, LinkedIn, etc.)
3. Logo in the dining room
4. Logo on leaflets and documents
5. One free seminar attendence
6. One VIP Guest: Breakfast with International Experts
Company Name:
Sponsor Packages: ___Package 1 ___Package 2 ___Package 3 ___Package 4
Contact Person:
Address: