Honda gears up once again to promote racing culture with five rounds of Fun-Biking in 2010 In full swing to excite

biking enthusiasts and take the activity to next level

Chennai, Wednesday, June 02, 2010: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan, is all set to conduct five rounds of Honda One Make Race in Chennai this year. The round one will be held from June 4-6 has already revived heart-warming enthusiasm among the participant and others alike. Once again, it has brought the racing enthusiasts together to make them experience the adventure, thrill and sporting spirit of the event. Honda had successfully participated in all the five rounds in the Rolon FMSCI National Motorcycle Racing Championship event series held in Coimbatore and Chennai last year. The One Make Race event series last year saw the participation of about 350 riders. We had awarded the CBF Stunner class champion with a New CBF Stunner Bike and Trophy apart from the cash awards and trophy in each round to the winners. Popularly known as the Honda One Make Race, the activity is aimed at providing Fun Riding Experience to all participants as well as spectators in a safe and controlled environment. Honda keeps on enhancing its product lineup to meet the diversified needs of the Indian 2wheeler customers, with last years full model change of the Activa 110cc scooter, one of the companys bestselling products, and by introducing the CB Twister 110cc motorcycle in February 2010 in the 100-110cc market segment, which accounts for approximately 50% of total motorcycle market. Recently HMSI also launched the new CB Unicorn Dazzler, the 150cc bike, a great combination of style & performance for the young customers. The decision to build the second motorcycle production plant was made to better accommodate a further increase in demand in India. Honda One Make Race is mainly focuses in two categories CBR150 & CBF Stunner, this year Honda is adding up one more new category with its recently launched 110cc Mass model CB Twister. Now there will be three kinds of races; CB Twister for Novice class, CBF Stunner for Intermediate class and CBR150 (import from Thailand) for expert class. Honda is Technical sponsor of Sidvin- FMSCI National Motorcycle Racing Championship 2010. This year we will be awarding the winners in each round of Honda One Make championship and Race (1st Rs 7500, 2nd Rs 5000, 3rd Rs 2500). We will also be awarding the championship prize at the end of 5 rounds for CBF Stunner Class and CBR 150 class (1st Prize: Bike + Cup, 2nd Prize: Rs20000 + Trophy, 3rd Prize: Rs10000 +Trophy) In addition to the racing sports, participants will have a chance to improve their riding skills through various fun & Safety riding activities, which will further enable them to implement these skills in their day-to-day riding. Many biking enthusiasts and Auto journalists will also participate in the Honda One Make Race. Honda promoted Safe biking and Gymkhana activities. These activities gave the visitors an opportunity to get tips on safe riding from the Safety Riding Instructor. Honda also spread its belief that fun-biking can also be safe. Safety issue is very close to Hondas heart. HMSI has taken several initiatives to generate awareness and

knowledge about safety. A large number of students, corporate entities and other institutions have been trained for Safe riding and safety education. HMSI has also installed Safety Riding Trainers at its dealerships in order to cultivate a healthy road sense among the riders. HMSI believes in educating young kids about traffic sense and safe riding through fun riding experience using CRF50 bike designed especially for kids. HMSI has also taken initiative to provide special riding education to ladies for them to ride safely on their scooters. Honda had launched its international premium bikes CB1000R & CBR1000RR Fireblade - in the Indian market last year in order to popularize the fun-biking culture. The bikes have generated good response amongst the Indian biking enthusiasts. We will be taking more steps in this direction. This year we will be introducing our latest International bike VFR1200 to Indian Market. A lot of fun activities at the racing events ensured that all those present at the track had a gala time apart from experiencing the adventure of the racing event. Even the kids enjoyed learning safety riding with the CRF-50 model which has been specially designed to give them an experience and education on twowheeler & road safety. Excerpts from Company officialsWe will continue our efforts in promoting the fun biking culture in India in controlled & safe manner. As a responsible member of society Honda always believes in nurturing the youngsters with safe fun biking with our nationwide spread of Gymkhana activities. said Mr. N.K Rattan, Operation Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.in his presentation. About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Activa, Dio & Aviator in Scooters and CB Unicorn, CB Shine, CBF Stunner, CB Twister & CB Unicorn Dazzler in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market last year with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market. For more information visit www.honda2wheelersindia.com For further details please contact:

The Ultimate Road-Sport Machine VFR1200F from Honda arrives in India Bike will be on the Indian roads in August10

New Delhi, Friday, July 30, 2010: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2-wheelers, today launched its long awaited international Road-Sport motorcycle VFR1200F in the Fun bike segment. VFR1200F - RACING & TOURING CAPABILITIES The VFR1200 F is a clean-sheet interpretation of the ultimate road sport machine a concept driven by extensive understanding of customer needs. VFR1200F sets a new standard in motorcycle performance that will stand as a milestone in the history of Fun Biking in India. With its state-of-the-art technology and radical styling, VFR1200F delivers a combination of sports and touring capabilities to premium Indian customers who are actively on a look out for brands that have a high FUN quotient. INSPIRATION A truly international design team of VFR1200F aimed at creating an exciting sports bike with long distance touring capabilities. Their starting point Imagine waking up to a perfect day and deciding, impulsively, to ride 300km, effortlessly devouring highways and twisty canyon roads, just to enjoy lunch at a perfect location and then head back home. With this inspiration came forward the first sketches of this dream fun bike. Many a refinement and passionate exchanges later, VFR1200F translated from a dreamy sketch to its fascinating self. ENGINE The 1237cc VFR1200F is armed with the legendary fuel injected, liquid cooled, compact V4 engine. Famous for its unique heartbeat engine feel, the V4 engine offers unrivalled manageability, strong torque delivery and typically produces more than 90% of its maximum torque (129Nm/8,750 rpm) at 4000rpm and has a fuel tank capacity of 18.5 litres. USPs VFR1200F is a bike of many technological firsts. Successor to the legendary VFR800 and Hondas CBR1100XX Super Blackbird, this will be the first bike with Hondas revolutionary Dual Clutch Transmission (DCT) technology. The radical engineering of the remarkably narrow cylinder heads and cylinder spacing lend more mass centralization and rider comfort; while the ergonomically designed layered fairing technology provides extra stability to VFR1200F. The unique throttle by wire system in this fun bike ensures outstanding response & seamless acceleration across the engine''s rev range. While aiding control under intense de-acceleration is the slipper clutch, which allows the rider to stay firmly in place. The radical combination of CBS with ABS, link the benefits of ABS with the measured application of front brakes when the rear brake lever is used. RACING To leverage its racing capabilities, the VFR1200F utilizes the UNICAM single overhead camshaft

cylinder head design and the sealed crankcase system from the world-class CRF motocrossers. Never before used on a road machine, these technologies provide electrifying throttle response and improved fuel consumption. THE STYLE STATEMENT A high attention to detail and quality is evident everywhere and every design element has been fine-tuned in tandem with engineering requirements. The fused cowl and body which together create a smooth, unified, aerodynamic surface. The rear design of the VFR1200F is compact and tapers upwards, emphasizing the fun bikes lightness and dynamic shape while the tail light and rear indicators echo its frontal design. Completing the feel & sound of the bike are the triangular muffler and compact exhaust system which distinguish the raw compelling sound of V4 engine from any other motorcycle. Giving a stylish edge to the VFR1200F are the LCD readouts of fuel, coolant temperature level, Honda ignition security system (HISS) indicator, ambient temperature display and ABS indicator. In 2010, VFR1200F makes its stylish debut in two stunning hues- Candy Prominence Red and Seal Silver Metallic. These colours have been carefully selected to emphasize the highly polished look, smooth texture and unique shapes and layers of the bodywork. The deep clear-coat finish creates a sharp, memorable profile that launches a million dreams even from a distance. VFR1200F will be on roads by 3rd week of August, 2010. To cultivate 2-wheeler FUN market with the responsibility of safety and good service, HMSI already provides exclusive after sale services to its customers spread across India, through the highly trained staff at the two exclusive Wing World showrooms in Delhi & Mumbai. The ex-showroom price for Delhi of VFR1200F is Rs. 1,750,000 Present at the new fun bike launch event were: Mr. Yasuke Hasegawa, Main Project Leader for VFR1200F development from Honda R&D Japan, Mr. Shinji Aoyama, CEO & President, Honda Motorcycle & Scooter India Pvt. Ltd., Mr. Atsushi Amataka, President Honda R&D India along with Mr N.K. Rattan, Operating Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Excerpts from Company officialsVFR1200F is a combination of sports and touring capabilities to premium Indian customers who are actively on a look out for brands that have a high FUN quotient. This fun bike is manufactured at the Hondas most advanced facility & mother plant of global motorcycles The Kumamoto factory Japan. VFR1200F is a concept driven by extensive customer needs & adoption of state-of-the-art technologies. Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd For more

Honda CB Unicorn Dazzlers blistering performance and aggressive style to entice youngste

Style and aggression to add more value to the bike

New Delhi, Wednesday, May 12, 2010: * Aggressive Styling: Floating side cowl, Aggressive front, Wide rear tyre * Advanced equipments like Front & Rear disc brakes, digital meter, tubeless tyres * Refined 150cc Honda engine to deliver 14 BHP * Best in the class mileage: 60 kmpl* * Convenience with Maintenance-free battery and viscous air-filter * Comfort with Mono Suspension, Advance design diamond frame * Environment-friendly bike complying with BS-III norms Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2-wheelers, today launched its CB Unicorn Dazzler bike. Honda entered in the Motorcycle market in India in 2004 with the introduction of Unicorn (now CB Unicorn). CB Unicorn has been refreshed regularly to meet the diversified needs of customers. With one of the most refined engine in the segment, CB Unicorn has created a very premium image among the mature male customers. CB Unicorn will continue to exist in the segment. The CB Unicorn Dazzler that we have launched today is a step further towards adding more value to the much-admired model.

Living up to the style aspirations of Indian two-wheeler customers, the CB Unicorn Dazzler offers aggressive styling, advanced equipments, blistering performance, impressive mileage of 60 kmpl*, comfort and convenience.

(VVVVVIMP)
ATTITUDE OF THE PEOPLE I,E MILEAGE AND STYLISH

PSYCHO GRAPHIC SEGMENTATION,

The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.

Various advanced equipments have been added in the bike which makes it the best in its segmen Powered with 150cc reformed engine, the bike delivers excellent performance with 14 BHP power. It is equipped with tubeless tyres and alloy wheels and offers best pick-up and mileage combination in the segment.

CB Unicorn Dazzler will deliver a mileage of 60 kmpl*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms, it is environment friendly like all other Honda products. The price for ex showroom Delhi is Rs. 62,900.

The CB Unicorn Dazzler will be available to the customers by the end of May, 2010. The bike will be available in four attractive colours Armour Gold Metallic, Pearl Nightstar Black, Sword

Silver Metallic and Pearl Siena Red. Present at the launch event were: Mr Atsushi Amataka, President, Honda R&D India; Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head Sales & Marketing, HMSI. Excerpts from Company officials-

Globally, Honda has always been at the forefront in strengthening technologies to enhance product quality, safety, conserve the environment and contribute to society. Being the worlds largest manufacturer of two-wheelers, we recognize India as the most important 2-wheeler market accounting around 40% of our global sales figure. Our customers here expect the unique products and we are trying to serve them in the best possible manner. All our technologies and efforts are driven towards making our customers happy and ensuring their safety. - Mr Atsushi Amataka, President, Honda R&D India

With good appreciation by Indian customers, Honda has always been on the growth momentum in India. We achieved sales of 12.7 lakh units in 2009-10 and have set a target of achieving 18% growth this year by selling over 15 lakh units. With our Fun, Safety and Environment initiatives, we are constantly trying to become a company that the society admires. Todays launch of New CB Unicorn Dazzler is to satisfy the diversified needs of Indian customers. We will continue to provide such unique products for healthy expansion of fun-biking culture in India. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter Indi Pvt Ltd.

The CB Unicorn Dazzler will be available to customers by end of May. It is an ideal bike for young people who aspire for aggressive style and performance. The bike offers blistering performance by delivering a power of 14 BHP and a mileage of 60 kms/ltr*. With a price-tag of Rs 62,900 (Delhi Ex-Showroom), the bike is a very attractive option for the Indian youngsters. We plan to sell 120,000 units of CB Unicorn and CB Unicorn Dazzler in the first year. explained Mr. N.K.Rattan, Operating Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, during the new product presentation About HMSI:

HMSI Honda Motorcycle & Scooter India Pvt. Ltd, IMT Manesar, Gurgaon, Haryana. 100 % Subsidiary of Honda Motors Co. Japan Established Dec,1999 Operational May, 2001 Total Investment till March 10 Over 1200 Crores FY Sales Volume Growth (YoY) 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11(Plan) 55 166 341 551 600 8% 715 19% 907 27% 1,070 1,270 1,500 18% 18% 18% 202% 105% 62%

Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pv Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include New Activa, New Dio & New Aviator in Scooters and CB Twister, CB Unicorn, CB Shine, CBF Stunner, CBF Stunner PGM-FI Motorcycles. All products have been

well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike segment last year with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market. * Mileage of 60 Kms/Ltr is based on internal Honda test ride mode that is close to actual city riding conditions

Honda enters into mass segment : Launches 110cc CB Twister

New Delhi, Thursday, December 10, 2009: New Delhi, December 10, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2wheelers, today marked its foray into the mass segment through the launch of its first 110 cc bike CB Twister in the presence of senior Honda officials. Living up to the style aspirations of Indian two-wheeler customers, CB Twister offers style, unmatched performance, good mileage and convenience at an affordable cost. The new age styling of the bike is inspired from world trend CB1000R. The screenless layered front cowl, eye-catching headlight, floating side cowl, muscular fuel tank, sharp rear with short tail, multi-reflector tail lamp, short muffler and half chain case makes the bike style icon in the segment. CB Twister will be the best in class in terms of acceleration & pick up. The CB twister is equipped with all new 110 cc engine, delivering 9BHP of power. The rigid twin pipe frame & V-shaped alloy wheels provides stability and enhances the maneuverability. Tubeless tyres are the unique feature of CB Twister, for the first time in the segment. The introduction of this bike will create a new segment and expand the 2-wheeler market in India. Powered with 110cc engine, CB Twister will deliver a mileage of 70 kms per litre*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms which will come into effect from April 2010, CB Twister would be one of the most environment friendly bike. CB Twister is targeted at the customers who aspire for style and performance along with basic needs of mileage and comfort in limited budget. The price image for ex showroom Delhi is Approx Rs. 42,000/- (Kick Drum) CB Twister, depicts worlds latest trend with unmatched performance. The prefix CB has been derived from Hondas stylish world-trend series symbolizing naked sports and the word Twister depicts swirling winds with great strength. Taking the inspiration for Drawing from the iconic CB1000R design. The CB Twister is going to hit the Indian roads by end of February 2010. The bike will be available in three variants; 1. Kick Drum Alloy 2. Self Drum Alloy 3. Self Disc Alloy (with 240 mm front disc brake) All variants will be available in five exciting colors i.e. Pearl Amber Yellow, Candy Sonic Green, Pearl Nightstar Black, Pearl Siena Red and Pearl Fuji Blue. Excerpts from Company officials- Honda has been able to achieve the significant milestones because of its focus on developing products that meet the expectations and aspirations of the customers. Honda has

continued to introduce innovative models with advanced technology and attractive features that are also environment friendly - Mr. Masahiro Takedagawa, Operating Officer, Southwest Asia Honda Motor Co. and President & CEO, Honda Siel Car India & Honda Motor India We will continue to provide exciting products & lead the expansion in each two wheeler segment. The CB Twister meets the new age customers demand specially value for money. The bike is a perfect combination of new age style and unmatched performance with economy. With the latest cutting edge technology, the bike is bound to expand the 100-110cc segment further. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. The CB Twister will be available to customers by end of February 2010. With never seen before in the segment new age style, unmatched performance, economy of 70 Kms / Ltr*, we expect to sell 2.20 lac units in the year 2010 -11 - explained during the new product presentation by Mr. N.K.Rattan, Operating Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd About HMSI: HMSI Honda Motorcycle & Scooter India Pvt. Ltd, IMT Manesar, Gurgaon, Haryana. 100% Subsidiary of Honda Motors Co. Japan Established Dec,1999 Operational May, 2001 Total Investment till date Over 1000 Crores 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 (Plan) FY 166 341 551 600 715 907 1,070 1,250 Sales Volume (000) 55 202% 105% 62% 8% 19% 27% 18% 17% Growth (YoY)

Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include New Activa, Dio & New Aviator in Scooters and Unicorn, Shine, CBF Stunner, CBF Stunner PGM-Fi Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market. * Mileage of 70 Kms/Ltr is based on internal Honda test ride mode that is close to actual city riding conditions.

Live Your Style with Hondas New Aviator

New Delhi, Tuesday, October 27, 2009: New Delhi, October 27, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2wheelers, today unveiled the New Aviator in New Delhi. With the tagline Live Your Style, the New Aviator is bound to make the mature Indian males truly live their style. It comes with a host of new features which enhance the style and premium element. It is an ideal vehicle for males who seek a premium-class product and have a flair for style. Aviator is HMSIs most popular automatic scooter among the males. The introduction of New Aviator is a step ahead in the companys commitment to expand the scooter market in India. With various new features, the New Aviator will boost the popularity and performance of the model. Powered with an 110cc engine, the new model will deliver a power of 8 bhp. The new Aviator will give 15% more mileage thus making it even more economical than the previous model. This increased efficiency has been made possible because of various cutting-edge technologies. The New Aviator is mainly targeted at married males in the age-group of 30-40 years. Being a premium product, it is meant to attract buyers who are style-conscious and seek quality & comfort. It will make an impact on the two-wheeler market increasing the appeal for the premium automatic scooters. New Aviator features the Combi-brake which makes it comfortable. Also, it strongly addresses the environmental issue. Though all the Honda products adhere strictly to the emission standards, the New Aviator adheres to even the BS-III norms which will come into effect from April next year. Among the other attractive feature of the New Aviator includes the front Disc brake with 3 piston calipers and the alloy wheels (in Dlx Variant). Front telescopic suspension continues to aid in smooth riding. The scooter will be available in 5 stylish colours Neo Orange Metallic (new), Pearl Heron Blue (new), Rebel Red Metallic, Pearl Black and Monsoon Gray Metallic. The New Aviator will hit the roads by October-end. The scooter has been competitively priced. Ex showroom price for Delhi : Aviator Standard : Rs. 42,160/Aviator Deluxe : Rs. 47,160/Present at the new Aviator launch event were: Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head Sales & Marketing, HMSI. HMSI is one of the youngest players and currently the fastest growing company in Indian 2w industry. The company grew at the rate of 18% in 2008-09 & sold 10.7 lakh units. It has set a target to achieve 12.5

lakh sales mark in this financial year 2009-10. Salient features of New Aviator: Grandeur Masculine Style ( New) The styling of the New Aviator makes it look sophisticated and luxurious. The deluxe variant has an elegant front-cover chrome, body-color grab, instrument panel garnish and inner cover painted in order to add to the style and premium appeal of the scooter. Along with these, the scooter also has alloy wheels and leaves a lasting impression with its attractive looks. Economy with 110cc Honda Engine (New) The New 110cc engine in the New Aviator delivers a power of 8 bhp. The proven Honda engine not only offers smooth performance but also consumes less fuel. It is 15% more economical than the earlier model. Comfort Combi-Brake (New): In the conventional braking system, when the left brake lever is applied, only the rear brake gets activated. However, in case of Combi-brake system, front and rear brakes get activated jointly when the left lever is applied. This reduces the braking distance and is a very important comfort and safety feature for all types of riders. Telescopic Front Suspension: The New Aviator boasts of a high quality telescopic front suspension to achieve smoother handling, lower vibration and more stable highspeed control. Comfortable Sitting Posture: The New Aviator seat has been designed to provide a comfortable upright seating position. Front Disc Brake with 3 piston calipers - The 190 mm disc brake at front ( Dlx Variant), provides responsive braking control resulting in assured swift stop. Convenience Viscous air filter (New): It is more efficient in catching the dust particles which prolongs the filter life. Thus, it lessens the maintenance expense as it requires less frequent replacement and no cleaning. Maintenance-Free battery (New): The newly adopted battery makes use of Honda global technology. It is non-leaking and battery life is more than conventional battery. Tuff Up tube - Honda Patented puncture resistant tuff up tube in rear tyre minimizes the incidents of sudden punctures to the extent of 70%. Excerpts from Company officialsHonda will continue to make innovative and appealing products to serve the new aspirations of Indian customers. Our commitment to India is much larger than selling the products .We has comprehensive policy for Expansion of Fun, Safety and Environment conservation activities to make Honda a company that society admires the most. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. Being a market leader in the scooter segment, HMSI has launched the New Aviator with premium appeal and increased economy for further expansion of scooter market. From beginning, we plan to sell 10,000 units /month through our 690 outlets all across country. Further, there is good response from customers towards all HMSI products, so we shall achieve our set target of 12.5 lac units during the

current year 2009-10 registering a growth of 17% over last financial year. explained Mr. N.K Rattan, Operation Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. in his presentation. About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Activa, Dio & Aviator in Scooters and Unicorn, Shine, Stunner in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market.

Hondas new CBF Stunner PGM-FI to excite Youngsters with advanced technology CBF Stunner PGM-FI inspired by CBR1000RR Fireblade to have superior Mileage & Top speed global advance technology

New Delhi, Tuesday, May 26, 2009: New Delhi, May 26, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2wheelers, today unveiled the new CBF Stunner PGM-FI in New Delhi. The new CBF Stunner PGM-FI targeted mainly at youngsters in the 18-24 years age-group. Being promoted with the punchline Absolute Sensation Reprogrammed CBF Stunner PGM-FI always reminds you of the CBR1000RR image, thus making it more appealing to the youth. The introduction of PGM-FI (Programmed Fuel Injection) technology has made the bikes performance exceptional on various drivability parameters. The CBF Stunner was launched last year and had attracted the attention of countrys youngsters as an affordable sports bike. The introduction of new variant with advanced PGM-FI technology now will further boost the popularity and performance of the model. Powered with a 125 cc Air-cooled four-stroke self-start engine, the new model will deliver a power of 11.6 bhp@8000 rpm. The PGM-FI technology has greatly contributed towards increasing the efficiency, top speed and engine power. The new model will give a mileage of 65 kms per litre as compared to 60 kms per litre delivered by the earlier Stunner. Even the top speed of 100 KM/Hr can be enjoyed by biking enthusiasts. Another strong point of CBF Stunner PGM-FI is the manner in which it addresses the environmental issue. Though all the Honda products adhere strictly to the emission norms, the PGM-FI technology in CBF Stunner PGM-FI has enabled to bring down the emission levels to one-tenth of the existing emission norms in India. The New CBF Stunner PGM-FI requires less maintenance because of its viscous air filter and maintenance-free battery. It has CBR1000RR inspired dual tone styling and a sporty half-chain case. Among the other attractive feature of CBF Stunner PGM-FI include: Bank Angle Sensor, Premium 3-D Emblem, Handle Weight and the premium key. The CBF Stunner PGM-FI will hit the roads by first week of June. It will be available in two stylish colours - CBR Red and CBR Silver Metallic. The bike has been priced at Rs 64,630 (Delhi ex-showroom). Honda is looking forward to expanding the fun biking culture among the youngsters with the launch of CBF Stunner PGM-FI. The company has already entered the fun-biking segment with the introduction of CB1000R and CBR 1000RR Fireblade in the Indian market. The bikes have drawn a good response from the biking enthusiasts. In order to promote and expand fun-biking culture, HMSI has been conducting the Honda 1 Make Race

motor sports event since last year. The company is in full gear preparing for this motorsports event which is scheduled from the first week of June this year in Coimbatore. Present at the CBF Stunner PGM-FI launch event were: Mr Atsushi Amataka, President, Honda R&D India; Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head Sales & Marketing, HMSI. HMSI is one of the youngest players in the industry and currently the fastest growing company in Indian 2w industry. The company grew at the rate of 18% in 2008-09 & sold 10.7 lac units. The company has set a target to achieve 12.5 lakh sales mark in this financial year 2009-10. Excerpts from Company officialsHondas products have won the hearts of millions of customers across the globe with their quality and technological excellence. Fun biking has been always associated with motorcycles Let me share with you that generation of Fun is an integral part of all our products. Hondas bikes have set the trend of fun biking all over the world and have created a benchmark in their own way Mr. Atsushi Amataka, President, Honda R&D India. We have always believed in delivering best products after thoroughly understanding the needs of customers. Honda has always aspired to be a company that the society wants to exist. With the launch of every new product, we aim to proceed ahead in our three core areas - Safety, Environment conservation & Expansion of Fun. - Mr Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. CBF Stunner is already established as the most affordable sporty bike for the youngsters. CBF Stunner PGM-FI will expand the fun-biking culture in the country & want to set new standards for bike enthusiasts. This bike will be available by 13th June 2009 in all India. We plan to sell 1.25 lac of CBF stunner in year 2009-10. explained Mr. N.K Rattan, Operation Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.in his presentation. About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Activa, Dio & Aviator in Scooters and Unicorn, Shine, Stunner in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the recent launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market.

Honda enters Fun biking with CBR1000RR Fireblade & CB1000R Bikes to hit the Indian market in March 2009

New Delhi, Friday, February 27, 2009: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2-wheelers, today unveiled its international CBR1000RR Fireblade & CB1000R in the fun bike segment. Both bikes with its fun oriented performance are aimed at providing desired driving pleasure to the customers. Targeted towards premium customers- the sharp looks, strong performance, quality and astoundingly responsive control stakes out a new standard in motorcycle performance that will stand as a milestone in the history of Fun Biking in India. Priced attractively, the CBR1000RR Fireblade with C-ABS will cost INR 12,50,000/- and CB1000R for INR 9,50,000/-. Both the prices mentioned are ex-showroom Delhi. With increased choices, todays successful Indians are actively on a look out for brands that have a high FUN quotient that can fill their life with joy. CBR1000RR Fireblade & CB1000R aptly fits into the category with its total electrifying design and responsive performance. The bike with its FUN quotient promises to provide its customers an ultimate experience of Honda World. CBR1000RR Fireblade with C-ABS will be available in two colors- Achilles Black Metallic and Pearl Siren Blue whereas CB1000R will be available in two colors- Dragon Green Metallic, Pearl Nightstar Black. HMSI, after portfolio of 4 Scooters- Activa, Dio, Eterno and recently launched Aviator & 3 Motorcycles Unicorn, Shine and recently launched CBF Stunner is all set to charm the Indian customers with its high performance, sporty, stylish international products. Both bikes would be available in the Indian market in March 09. Present at launch were Mr. Masahiro Takedagawa, Operating Officer for Southwest Asia, Honda Motor Co., President & CEO of Honda SIEL Cars India Ltd and President & CEO of Honda Motor India. Mr. Nobuhiko Takizawa, President, Honda R&D (India), Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd along with Mr. N K Rattan, Head- Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Excerpts from Company officials1. The global economy is currently facing a meltdown. In India, relatively the impact has been less. However, Honda has a rich experience to face such challenges. We have always understood that such situations present opportunities if we approach them with a positive spirit. Our quick reaction and the flexibility of our operations have always ensured that we are least affected even in difficult times. Mr. Masahiro Takedagawa, Operating Officer Southwest Asia Honda Motor Co. and President & CEO, Honda Siel Car India & Honda Motor India.

2. Indian 2wheeler market is progressing from mass market to a diversified market due to changes in lifestyle of consumers. HMSI is committed to provide unique experience to Indian customers through its innovative products and quality in every aspect of business. To maintain this quality and advanced value creation, HMSI is mainly focusing on- Fun, Safety & Environment. Honda will spread Fun Biking in a responsible manner with emphasis on safe riding and good customer services. In Environment, many significant efforts have been made like eliminating use of asbestos, lead free paint & hazardous material from our manufacturing to protect the environment. In India we will continue to bring exciting products and be a full line company to serve every kind of customer. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd 3. CBR1000RR Fireblade and CB1000R are Hondas internationally recognized products. The CBR1000RR Fireblade has been crowned with International Bike of the Year award 2009 and ranked at top whereas the CB1000RR ranked at 2nd position. To cultivate 2-wheeler FUN market with the responsibility of safety and good service, we are opening two exclusive showrooms in Delhi & Mumbai to provide customers 4S facility that is Sales, Service, Spares & Safety. We designed showroom keeping in mind the target customers profile and it will provide the best of attention to our valued customers. Mr. N.K Rattan, Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Honda Aviator, Activa, Dio, Eterno in Scooters and Unicorn, Shine, Stunner in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. For more information visit www.honda2wheelersindia.com

HMSI set to entice biking enthusiasts with a Fun Riding Experience; coming with Honda M Sports Event

Chennai, Friday, October 31, 2008: HMSI set to entice biking enthusiasts with a Fun Riding Experience; coming with Honda Motor Sports Event Three days activity scheduled from 31st Oct-2nd Nov To be held in MMST TRACK, Chennai

New Delhi, September 12, 2008: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2wheelers, intends to provide Fun Riding Experience to enthusiasts in India through a racing event calle Honda Motor Sports event.

Biking enthusiasts generally dream of racing in a safe closed track where he can enjoy riding keeping his safety into concern. Thereby through Honda Motor Sport Event HMSI will be able to fulfill the desires of these enthusiasts. Added to these participants will also get a chance to improve their riding skills through rounds of practices and eliminations, which will further enable them to implement these skills in their day to day riding. This will be a three days activity, scheduled from 31st Oct-2nd Nov in MMST Track, Chennai. With practice and elimination rounds on the first day, the other two days will be followed by the final race.

The Honda bikes that will be used for the event are CBR 150 and CBF Stunner. The Honda CBR 150R i a 150 cc sports bike which is a part of the Honda CBR series. With a Liquid-cooled 4-stroke two valve DOHC single engine and 6 speed transmissions it is targeted mainly to Southeast Asia. HMSI will be importing these bikes from Thailand.

The Honda CBF Stunner, is Hondas new Sporty and stylish bike inspired, from CBR 1000 from Europe It is an affordable youngsters sport bike whose mass production is done in India. This motorcycle with its high performance Honda engine having 5 speed transmission aptly fits into the category with its design, high performance and style. Starting with Honda Motor Sport Event, HMSI is planning to organise various local level activities to provide fun riding experience to enthusiasts on a regular basis in future.

HMSI set to entice the youth; Launches CBF Stunner A new Sporty Bike by Honda Bike to hit the market in third week of July.

Introduces first-of-its-kind features in the mass market segment - Integrated front body cow split seats, Wider Tubeless tyres & Sporty foot step holder , High performance Honda engine speed transmission

New Delhi, Monday, June 30, 2008: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan the worlds largest manufacturer of 2-wheelers, today unveiled its latest offering CBF Stunner in the Indian motorcycle segment. Targeted at youth, CBF Stunners sharp and sporty look will revolutionize the motorcycle market in the country. HMSI, after the success of its 2 Motorcycles - Unicorn and Shine is all set to charm the Indian youth with its high performance, sporty, stylish motorcycle at an affordable price. With increased choices, todays Indian youth is actively on a look out for brands that have a high style & attitude quotient. CBF Stunner inspired by CBR 1000 from Europe aptly fits into the category with its design, high performance and style. The bike with its high-on-style features promises to provide its customers an ultimate experience of a true Honda bike. HMSI has since inception developed products that have set new benchmarks in technology, performance, and styling to address the diversified needs of its customers. Hondas all round quality has been a source of enjoyment for its customers and the new offering CBF Stunner with its style and performance is aimed at providing desired pleasure to young Indian customer. CBF Stunner will be available in three variants viz. Self Disc Alloy, Self Drum Alloy & Kick Drum Alloy. Self Drum Alloy & Self Disc Alloy will be available in four colours Sports Red, Pearl Sports Yellow, Space Silver Metallic and Black while Kick Drum Alloy will be available in two colours Sports Red & Black. CBF Stunner would be available in the Indian market from third week of July. The ex-showroom price of CBF Stunner in INR is as follows: Cities Kick Drum Alloy Self Drum Alloy Self Disc Alloy Delhi 47,070 49,820 51,655 Pune 48,720 51,525 53,390 Banglore 48,395 51,545 52,980 Kolkata 48,410 51,160 52,990

Salient features of CBF Stunner Styling

Integrated Front Body Cowl: An integrated front body cowl & voluminous fuel tank makes stunner look muscular & sporty. It also enhances aero dynamism, thus providing an unhindered moving stance to the rider. Sporty Split Seat & Two Panel Sporty Rear Cowl First of its kind in this category, sporty split seat not only adds to the riding comfort but also enhances the overall appeal. Two panel sharp rear cowl makes it look sporty. Sporty Foot Step Holders Sporty foot step holders reflecting Hondas racing bike DNA are positioned in a way to give rider a sporty riding posture. Performance High Performance Honda Engine with 5 Speed Transmission A new advanced and high performance 11 bhp Honda engine with 5 speed transmission ensures an absolutely sensational ride. It gives an excellent power at all speed ranges and provides superior initial acceleration & overtaking pick up. Wider Tubeless Tyres with Black Alloy Wheels. First Time in its category, Tubeless tyres in front as well rear. This enhances performance, better cornering & chances of sudden deflation of tyres on punctures are reduced. 100/90 Wider tubeless tyre in rear adds to the appeal. The 17 Black alloy wheels adds on to the sports character of the bike. Diamond Frame with Rectangular Box type Swing Arm It adapts light weight diamond frame proven with high reliability on Indian roads. The tough and flexible frame provides good stability in harsh and daily use conditions. It is also equipped with harder and stronger rectangular box type swing arm which helps in achieving high stability, sporty performance and constant ground touch feeling. 240mm Front Disc Brake Efficient Hydraulic 240mm front disc brake provides efficient braking performance in all weather conditions and ensures stability at high speeds. Sporty The riding posture of the bike is sporty yet comfortable. The shoulders and elbows are more inclined than the competition to give the rider a perfect sporty posture. The folding step placed slightly backwards provides sporty posture. Pillions leg position is nearer to riders bottom which is more comfortable. Convenience The bike has small storage space under the seat which can be used for storing small items such as gloves. The stylish console with trip meter also provides convenience of keeping a track on the distance traveled and mileage. Present at launch were Mr. Kenji kawaguchi, Operating Officer General Manager, Planning Division Honda Motorcycle R&D Centre Japan, Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd, Mr. Nobuhiko Takizawa, President, Honda R&D (India), Mr. Atsuhiko Takahashi, Large Project Leader (CBF Stunner) Honda Motorcycle R&D Centre Japan, Mr. Yuji Mizumoto, Assistant LPL, Honda Motorcycle R&D Centre, Japan along Mr. N K Rattan Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Excepts from Company officialsMr. S Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.,Honda believes and practices the philosophy of 3 joys that is being demonstrated through our I enjoy campaign to deliver utmost customer satisfaction. HMSI is committed to provide unique experience through its innovative

products and quality in every aspect of business. The new bike being unveiled today is one of the steps to provide exciting products at an affordable price. The bike is a reflection of Hondas worldwide sports bikes and we hope that Indian youngster can now enjoy Hondas sports DNA. In India we will continue to bring exciting products and be a full line company by 2010 starting with 100cc motorcycles and fun bikes. Mr. Kenji Kawaguchi, Operating Officer General Manager, Planning Division Honda Motorcycle R&D centre, Japan,Honda is today the worlds largest motorcycle manufacturer and one of the leading automakers. India is an important market for Honda Motor Co. Honda is committed to the Indian market and will go all out in providing exciting products to the Indian market. Honda has always been in forefront in strengthening technologies for environment conservation, safety riding and enhancing product attributes. The newer technologies like Hondas Programmed Fuel injection PGM-F1 and ABS (Antilock Brake System) will soon be installed on all Honda Motorcycles worldwide soon. Mr. N.K Rattan, Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd.,., CBF Stunner is Hondas answer to Youngsters desire to own a affordable sports bike. This new bike carries Hondas Sports DNA with Sharp, Muscular style & high performance 11 bhp Honda engine that Indian youth expect from Honda. This bike will be available at all dealers by third week of July for sales. Along with this new bike, HMSI s all model sales shall touch 10 lac units in 2008-09. About HMSI Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Honda Aviator, Activa, Dio, Eterno in Scooters and Unicorn, Shine in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. For more information visit www.honda2wheelersindia.com