AMANDEEP SINGH

Address: # 662, Gobind Pura Colony, Sangrur(Punjab) 148001 Contact Nos: 81-462-90004 (Mobile) 01672-231906 (Home) E-Mail: amandeep.garai@gmail.com

WORK EXPERIENCE
Designation : Assistant Professor Organization : Bhai Gurdas Institute of Engineering. & Tech., Sangrur ( Punjab) Duration : May 2010 To Till Date Designation : Business Development Executive Organization: ABCA, Verona (Italy) Duration : May 2009 To May 2010 Designation : Lecturer Organization : Bhai Gurdas Institute of Engineering. & Tech., Sangrur ( Punjab) Duration : June 2006 To March 2009 Designation : Lecturer Organization : Chandigarh Engg. College, Landran, Mohali ( Punjab) Duration : Jan 2006 To May 2006 Designation : Computer Faculty Organization : Punjab ICT Project, Bhawanigarh (Sangrur) Punjab Duration : July 2005 To Jan 2006 Designation: Trainee Organization : Dabur India Ltd., Baddi (H.P) Duration : June To July 2004

EDUCATION
Doctor of Philosophy (Phd) (March 2008 Registered ) Topic: Marketing Segmentation in FMCG Companies: Its Past and Future Role University: MMU, Mullana (Ambala) Haryana Master of Business Administration (MBA) (2003-2005) 82% Marks Specialization: Marketing Management Institute/ University: B.G.I.M.T. Sangrur (Pb.) /P.T.U. Jallandhar.(Pb.) Bachelor In Information Technology (BIT) (2000-2003) 76% Marks Institute/ University: G.G.S. Khalsa College / G.N.D.U. Amritsar (Pb.) 10+2 (Medical) (1999-2000). 70% Marks Board: Punjab School Education Board, Mohali (Pb.) Matriculation (1997-1998). 74% Marks

Board: Punjab School Education Board, Mohali (Pb.)

RESEARCH PUBLICATIONS
Market Segmentation in FMCG: A time to derive new basis for segmentation, Volume No 1 (2010), Issue No. 8 (December), International Journal of Research in Commerce and Management Impact of the demographical factors on the purchasing behaviour of the customers with special reference to FMCG: An empirical Study, Accepted to be published, International Journal of Research in Commerce and Management. An empirical study of the factors affecting Geographical Segmentation in FMCG, An empirical study of the relevance of the various factors affecting in the purchase awaiting response from International Journal of Research in Commerce and Management. location selection, with special reference to FMCG, Awaiting response from International Management Journal Advances in Management Retrospection of organized retailing panorama in India: Paradigm shift driven by technology, research paper presented at 4th National Conference on Managing Customer Loyalty 2008 at MM University Mullana(Ambala). ERM- Electronic Retail Management, research paper presented at 4th National Managing Customer Loyalty, research paper presented at 5th National Conference on Conference on Managing Customer Loyalty 2008 at MM University Mullana. IDEA 2009 at BGIET, Sangrur.

SEMINARS, WORKSHOPS & CONFERENCES

Workshop on Research Methodology (30 July to 1 Aug, 2010), organized by MM University, Mullana (Ambala) Workshop on Quantitative Methods & Computer Applications in Research (23-25 July, 2010) organized by MM University, Mullana(Ambala) 4th National Conference IDEA 09 (26-27 March, 2009) organized by BGIET, Sangrur Winter school on Generic Skills Development (19-21 Jan, 2009) organized by NITTTR Chandigarh at BGIET Sangrur. Staff development workshop on Patent Awareness (15 Dec 2008) organized by Punjab Information Cell, Chandigarh at BGIET Sangrur. National Conference on Managing Customer Loyalty (26-27 Sep, 2008) organized by MM University, Mullana. National Conference IDEA 08 (March, 2008) organized by BGIET, Sangrur

PROJECTS UNDERTAKEN
Study of inventory management at Dabur India Ltd, Baddi. A research project on study of marketing strategies used by F.M.C.G.s. A project on Laboratory Management in VB & Oracle.

COMPUTER SKILLS
Languages Known: Front end software: Database: General: Proficiency in C, C++. HTML Visual Basic 6.0, Developer 2000 Oracle8.0, MS Access MS-Office.

PERSONAL PROFILE
Name Date of Birth : Nationality Sex : :
:

AMANDEEP SINGH S. Santokh Singh 18 Aug 1982. Indian. Male. Unmarried.

Fathers Name :

Marital Status :

REFERENCES
I. Mr. Parminder Singh, Web Developer, Impinge Solutions. Mobile: 098550-75506 (pavanubhi@gmail.com) II. Mr. Jatinder Singh (Asst. Prof.) Department of Electronics, S.L.I.E.T- Longowal (Sangrur) Mobile: 098885-21651 (Garai.jatinder@yahoo.com)

(AMANDEEP SINGH)