Philanthropy 10 2011

FALL 2011
CBas inderea
The Best Parties On Our Calender Young Succeses Give Tips on How to Give Grand Dames Changing New York
Joan Tisch, Ann Ziff, Emily Fisher Landau and Evelyn Lauder.
A Grand Dame
GETTY ImAGES: EVAN AGOSTINI, mARc STAmAS, DARIO cANTATORE, JAmIE mccARTHY
We elect the fine and the few who make the cut
By Emerald Pellot
he modern world exists as it is today due to those visionaries, both men and women of action, who have felt a profound motivation to bring what is important to the masses. New York City is the cultural capital of the world, and would be empty of its richness without the contributions of these philanthropic women. Each of them have a legacy of immense impact, shaping future generations with advances in medical research and a continued immersion in the arts. Without these great women, New York simply would not be New York. Joan Tisch evokes a surname of power in New York. The Tisch legacy pronounces
itself citywide, engraved in the name of the prestigious performing arts school, New York Universitys Tisch School of the Arts. Now sitting on boards that forever change communities like the nonprofit 92Y, she transforms the possibilities of future generations with contributions to the Gay Mens Health Crisis. The widow of Preston Robert Tisch, part owner of the Loews Corporation, Joan Tisch remains a significant contributor to the arts and HIV/AIDS research. In March, Mrs. Tisch received the Inaugural Judy Peabody Award for her dedication to the cause. I have known several people afflicted with AIDS, some of whom have died, and I would like to be of service, CEO of
GMHC, Marjorie J. Hill recalls Mrs. Tisch saying in a homage piece dedicated to the philanthropist. Mrs. Tisch, along with her husband, donated $3.5 million to GMHC in 1997 fundamentally impacting the cause with one of the largest donations to an AIDS research foundation in history. Joan Tisch remains on the board of the community outreach organization 92Y, which serves programs in the arts and culture to 300,000 people annually. Another significant player in the arts world is Emily Fisher Landau. The art collector of 1,200 works who donated 367 of her pieces to the Whitney Museum of American Art. The gift was valued somewhere between $50 and $75 million
ts hard to imagine anyone giving away whose legacies will shine through history. Their money in this economy. Jobs are down, morale is low, and pockets are not as deep. work stands in comparison to a timeline of the most influential families in New York early and
But, in this issue, we discover the motivation to modern times. give comes from a special place, and particularly from New Yorks youth. Some successful We hope the winter doldrums wont get you youngsters give their tips for beginning down, so follow our events calendar this season philanthropic lives; meanwhile, we explore to enjoy the people who enjoy giving back. The Observer
OBSERVER PHILANTHROPY
the Old Guard: a small handful of women
A grand dame
dollars. The collection ranges from Andy Warhol to Jasper Johns. A 30-year-board member at Whitney, the art aficionado founded the Fisher Landau Center for art in 1991. I went to every museum in Europe that was built and owned by a woman to research that endeavor, she told Crains New York. Mrs. Fisher Landau continues to nurture budding artists by sponsoring the annual showcase of graduating Columbia MFA students.a The baby pink ribbons pinned onto the jackets and blouses of women is the most recognizable symbol of hope in the country. Evelyn Lauder, Senior Corporate Vice President of Estee Lauder, is largely responsible for The Breast Cancer Research Foundation and the Breast Center at the Memorial Sloan-Kettering Cancer Center, along with Breast Cancer Awareness Month every October. She has made a commitment to do something dramatic to improve the lives of our mothers, daughters and friends, Myra Biblowit, President of the Breast Cancer Research Foundation, told The Observer. She recognized the opportunity to move breast cancer research forward. Informing and resolving breast cancer will resolve the cure for other forms of
My commitment to preserving music, dance, and the arts is because they are so important to our culture
cancer and it is thanks to visionaries like Evelyn that cancer is closer to being cured, and to the women who have rallied around the cause. By 2008 Mrs. Lauders efforts have raised over $35 million for research and distributed 80 million pink ribbons. Evelyn Lauder understands that the line between beauty and health is a straight line. How privileged am I to be working with someone who is making such an impact on the world? Mrs. Biblowit concludes with pride. The Leon Levy Foundation, founded in 2004, has $500 million in assets with the help of, widow to the Wall Street Financier Leon Levy, Shelby White. The native Brooklynite remains loyal to the borough pledging $7.5 million dollars to restore the Brooklyn Botanical Gardens, the largest gift by a living donor in the Gardens 100-year history. The Leon Levy foundation donated $3.25 million to the Brooklyn Public Library in 2009
and $10 million to Prospect Park.The author and antiquities collector has pledged to contribute $400 million to universities and cultural institutions such as the Lower East Side Tenement Museum and the New York Philharmonic. With a mother, Harriet Henderson, who made her 1939 opera debut at the Metropolitan Opera House, it was no surprise when Tamsen Z. Jewelry designer Ann Ziff pledged $30 million to the Met in 2010. The widow of former Ziff Davis head, William Ziff Jr. and Met board member, had made the largest gift in the Mets 128 year history. My commitment to preserving music, dance, and the arts is because they are so important to our culture. At a time when budgets are short in schools and cities, the arts are often the first thing to be cut. The history of American music is also important to music in the world, and I dont want us to lose that, Mrs. Ziff told Robb Report in an interview. Mrs. Ziff holds true to her vision remaining a board member on a handful of arts centers, including American Museum of Natural History, Carnegie Hall, Lincoln Center for the Performing Arts, New York Restoration Project, that make New York City the brilliant cultural hub it is.
Broaden Your Expertise in Fundraising and Grantmaking at the NYU-SCPS George H. Heyman, Jr. Center for Philanthropy and Fundraising The nonprofit sectors need for highly trained, creative, and thoughtful professionals in fundraising and grantmaking has never been greater. A contracting economy has tightened donors belts, and organizations must find creative new ways to fund their missions. As a result, the field is expanding. According to the U.S. Bureau of Labor Statistics, grantmaking jobs are projected to increase during the decade ranging from 2008 to 2018. In response, the George H. Heyman, Jr. center for Philanthropy and Fundraising at NYU-ScPS has expanded its masters degree program to offer advanced opportunities for professional growth and training in fundraising and grantmaking.
Professionals already established in the industry, as well as those just starting out or contemplating career change, enroll in the m.S. in Fundraising and Grantmaking to expand their credentials, or to gain new skills and launch their careers. Through in-depth analyses of the legal, financial, ethical, psychological, and historical aspects of philanthropy, students learn to implement successful outreach practicesincluding direct mail, telecommunications, social media, and special eventsand acquire a comprehensive understanding of giving and grant evaluation within nonprofit organizations. Recent college graduates and career changers also can add a valuable credential to their rsums with one of the Heyman centers professional certificate programs in Fundraising, Global Philanthropy, Grantmaking and Foundations, and Ethics and Governance for Nonprofits and Public companies. The
center also offers a comprehensive range of non-credit fundraising courses that cover topics such as building an effective board, nonprofit ethics, grant proposal writing, and fundraising technology. All classes are taught by industry professionals who offer information about the latest trends in the field. For more information on the M.S. in Fundraising and Grantmaking, please visit scps.nyu.edu/msfr or call: 212-998-7100
YOU +UJA-FEDERATION GOOD TOGETHER

Weve always believed in the power of community. Its the only way we can feed the hungry, respond to families facing crisis, and connect the next generation of Jews to their Jewish identity in New York, in Israel, and around the world. Through the power of our network of agencies, synagogues, and other organizations, we can literally multiply your impact. Today were more than 60,000 donors reaching 4.5 million people across 60 countries. Now thats good together.
To learn more about how were good together, visit us at www.ujafedny.org.
Lee Brodsky, Kyle Koeppel, Samantha Elfland at the UJAs Emerging Leaders & Philanthropists annual Generosity event, which takes place every January.
Young Love
Early philanthropists with a passion share their tips on how to make it
By Anna Sanders
or a few young New Yorkers, getting involved in philanthropy is second nature. For 11-year-old Lillian Pravda, founder of Vision For and From Children its a passion. Pravda started giving away toys and books at the New York Eye and Ear Infirmary when she was just six years old. But for the rest of us with time and money to spare, deciding where to start can be difficult. Luckily, four young philanthropists have donated more of their time to provide tips on how to make it in the giving world. Though Elspeth Gilmore, 33, inherited money when she was 21 years old, most of her original giving involved writing checks to various charitable organizations. When she was 26 years old, a friend introduced Ms. Gilmore to Resource Generation, an organization of wealthy young people hoping to transform philanthropy. A friend dragged me to it, Ms. Gilmore said. Which I think is a pretty common story for Resource Generation. Looking at wealth and class and giving can be pretty tough subject on a whole bunch of different levels. Ms. Gilmore said Resource Generation, a group she now co-directs, got her directly
involved in organizations she supported financially. Since joining, she said a highlight has been working with Gulf South Allied Funders, a group of nine wealthy young people who met through Resource Generation and raised $1 million a year for three years following Hurricane Katrina. The group gave $3.5 million to the Twenty-First Century Foundation, an organization focused on black communities, who then donated the money to grassroots organizations in the south. It was getting to work with a group of people where we actually pooled our money together and had conversation with other organizations, she said. Ms. Gilmore emphasized the importance of getting involved in a philanthropic community. The most important thing for me has been having peers in a larger community that supports me in grappling with the bigger questions that come up in philanthropy, Ms. Gilmore said. Ms. Gilmore said young people interested in philanthropy should try to find a community of peers to help them work through questions about where to give and how much. That I can actually have elders and mentors that I can hash all of this
out with has I think been my biggest recommendation, she said. For the last 15 years, Jason Franklin, 31, has worked in the nonprofit field. When he moved to New York to study nonprofit management at the Milano Graduate School at the New School, Mr. Franklin became involved with his familys small foundationFranklin Weinberg Fundand other organizations in the city. But his passion for community work began in high school when he started a group called Oregon Students Supporting Education. [It] grew from four students to 10,000 students in six months and helped turn back the tide against budget cuts in Oregon public schools, said Mr. Franklin. So I guess I started early and realized the possibilities for change. Right now Mr. Franklin is the head of Bolder Giving, a group that works to inspire people to take more risks in their giving. Hes also an adjunct professor at NYUs Wagner School for Public Service and serves on the board at North Star Fund, Proteus Fund, 21st Century School Fund and Resource Generation. When it comes to getting started in philanthropy, Mr. Franklin said perfection isnt important.
Behind every fundraising campaign, gift and grant theres a knowledgeable, networked professional.
M.S. in Fundraising and Grantmaking

The demand for fundraising and grantmaking professionals has never been greater in education, healthcare, research and the arts, there are growing opportunities to help individuals and organizations make a difference. The George H. Heyman, Jr. Center for Philanthropy and Fundraising at the NYU School of Continuing and Professional Studies offers the M.S. in Fundraising and Grantmaking, which provides industry veterans, as well as those seeking to change or launch their career, with the expertise required to assume leadership roles across the nonpro t spectrum. Learn from and network with faculty members who are top professionals in the eld.
Information Session: Tuesday, November 8, 68 p.m.

Kimmel Center, 60 Washington Square South For event information and to RSVP visit scps.nyu.edu/graduate-events5
scps.nyu.edu/msfr1
212-998-7100
New York University is an afrmative action/equal opportunity institution. 2011 New York University School of Continuing and Professional Studies.
newyork.bbb.org
Look for the BBB Accredited Charity Seal and give with confidence. Its your assurance that the charity meets the rigorous 20 BBB Wise Giving Alliance Standards.
BronxWorks www.bronxworks.org Brooklyn Community Services www.wearebcs.org Cardinal Hayes Home for Children www.cardinalhayeshome.org Care for the Homeless www.careforthehomeless.org CAREERS for People with Disabilities www.careersforpeoplewithdisabilities.org Casita Maria www.casita.us Catholic Charities of the Archdiocese of New York www.catholiccharitiesny.org Catholic Charities of the Diocese of Rockville Centre www.catholiccharities.cc Catholic Charities, Diocese of Brooklyn and Queens www.ccbq.org CDS International www.cdsintl.org Center for Family Representation www.cfrny.org Center for Hearing and Communication www.chchearing.org Center for Independence of the Disabled in New York (CIDNY) www.cidny.org Central Park Conservancy www.centralparknyc.org Centurion Foundation Childrens Aid Society www.childrensaidsociety.org Childrens Cancer and Blood Foundation www.childrenscbf.org Childrens Village www.childrensvillage.org Citizens Committee for Children of New York www.cccnewyork.org City Harvest www.cityharvest.org Citymeals-on-Wheels www.citymeals.org Coalition for the Homeless www.coalitionforthehomeless.org Community Access www.communityaccess.org Community Resource Exchange www.crenyc.org Community Service Society of New York www.cssny.org Creative Response to Conflict www.crc-ny.org Dancing Classrooms www.dancingclassrooms.com Demos www.demos.org Doe Fund www.doe.org DOME Project www.domeproject.org DOROT www.dorotusa.org Dutchess Land Conservancy www.dutchessland.org East Harlem Tutorial Program www.ehtp.org Education Through Music www.etmonline.org Educational Video Center www.evc.org Episcopal Charities of the Diocese of New York www.episcopalcharities-newyork.org Erase Racism www.eraseracismny.org Family Service League www.fsl-li.org Family Services of Westchester www.fsw.org Federation of Protestant Welfare Agencies www.fpwa.org Fight for Sight www.fightforsight.com Five Towns Senior Center Food Bank For New York City www.foodbanknyc.org Food Bank for Westchester www.foodbankforwestchester.org Food Bank of the Southern Tier www.foodbankst.org Fortune Society www.fortunesociety.org Fountain House www.fountainhouse.org Freedom From Fear www.freedomfromfear.org Friends of Karen www.friendsofkaren.org Gabrielles Angel Foundation www.gabriellesangels.org Gay, Lesbian and Straight Education Network (GLSEN) www.glsen.org Gildas Club New York City www.gildasclubnyc.org Global Kids www.globalkids.org Goddard Riverside Community Center www.goddard.org Gods Love We Deliver www.glwd.org Good Shepherd Services www.goodshepherds.org Goodwill Industries of Greater New York & Northern New Jersey www.goodwillny.org Greenwich House www.greenwichhouse.org Greyston Foundation www.greyston.org Habitat For Humanity - New York City www.habitatnyc.org Harlem Center for Education www.harlemctred.com
52nd Street Project www.52project.org 92nd Street Y www.92y.org Abyssinian Development Corporation www.adcorp.org ACCIN USA www.accionusa.org ACE: Association of Community Employment Programs for the Homeless www.acenewyork.org Adults and Children With Learning and Developmental Disabilities (ACLD) www.acld.org AIDS Community Research Initiative of America www.acria.org All Stars Project www.allstars.org Alzheimers Association, Long Island Chapter www.alz.org/longisland Alzheimers Association, New York City Chapter www.alznyc.org American Lung Association of New York www.alany.org Angelas House www.angelashouse.org Arab-American Family Support Center www.aafscny.org Armory Foundation www.armoryfoundation.org Baby Buggy www.babybuggy.org Bailey House www.baileyhouse.org Bedford Stuyvesant Restoration Corporation www.restorationplaza.org Bethany House of Nassau County www.bethanyhouselongisland.org Bideawee www.bideawee.org Big Brothers Big Sisters of New York City www.bigsnyc.org Big Brothers Big Sisters of Rockland County www.bbbsofrc.com Bottomless Closet www.bottomlessclosetnyc.org Bowery Mission and Kids with a Promise www.bowery.org Bowery Residents Committee www.brc.org Broadway Cares/Equity Fights AIDS www.broadwaycares.org Bronx Council on the Arts www.bronxarts.org
Scan this code with your smartphone to see information about the Metro NY BBB Charity Seal Holders listed here or visit www.newyork.bbb.org/charityguide Harlem RBI www.harlemrbi.org Harlem United Community AIDS Center www.harlemunited.org HeartShare Human Services of New York www.heartshare.org Helen Keller Services for the Blind www.helenkeller.org Henry Street Settlement www.henrystreet.org Hispanic Counseling Center www.hispaniccounseling.org HIV Law Project www.hivlawproject.org Holy Apostles Soup Kitchen www.holyapostlessoupkitchen.org HOPE Program www.thehopeprogram.org Housing Works www.housingworks.org Hudson Highlands Land Trust www.hhlt.org Human Rights First www.humanrightsfirst.org Ifetayo Cultural Arts Academy www.ifetayo.org inMotion www.inmotiononline.org Institute for Student Achievement www.studentachievement.org International Union Against Tuberculosis and Lung Disease www.theunion.org Jed Foundation www.jedfoundation.org Jericho Project www.jerichoproject.org Jewish Association for Services for the Aged www.jasa.org Jewish Board of Family and Childrens Services www.jbfcs.org Jewish Guild for the Blind www.jgb.org
Junior Achievement of New York www.jany.org Kips Bay Boys and Girls Club www.kipsbay.org Lawyers for Children www.lawyersforchildren.org Lenox Hill Neighborhood House www.lenoxhill.org Lesbian, Gay, Bisexual & Transgender Community Center www.gaycenter.org Lighthouse International www.lighthouse.org Literacy Partners www.literacypartners.org Literacy Suffolk www.literacysuffolk.org Local Development Corporation of East New York www.ldceny.org Long Island Alzheimers Foundation www.liaf.org Long Island Cares www.licares.org Long Island Coalition for the Homeless www.nsch.org Long Island Housing Partnership www.lihp.org Long Island Housing Services www.lifairhousing.org Long Island Teen Challenge www.longislandtc.com Lupus Alliance of America Long Island/Queens Affiliate www.lupusliqueens.org Madison Square Boys and Girls Club www.madisonsquare.org Make-A-Wish Foundation of Metro New York www.metrony.wish.org Make-A-Wish Foundation of Suffolk County www.makeawish-suffolkny.org Make-A-Wish Foundation of the Hudson Valley www.hudson.wish.org Marty Lyons Foundation www.martylyonsfoundation.org Maryknoll Lay Missioners www.mklm.org Mental Health Association in Suffolk County www.mhasuffolk.org Mental Health Association of Nassau County www.mhanc.org Mercy Haven www.mercyhaven.org Mercy Home for Children www.mercyhomeny.org Montauk Historical Society Montauk Lighthouse Museum www.montauklighthouse.com My Sisters Place www.mspny.org National Foundation for Facial Reconstruction www.nffr.org
Nazareth Housing www.nazarethhousingnyc.org Neighborhood Coalition for Shelter www.ncsinc.org Neighbors Together www.neighborstogether.org New York City Audubon Society www.nycaudubon.org New York City Coalition Against Hunger www.nyccah.org New York City Mission Society www.nycmissionsociety.org New York City Police Foundation www.nycpolicefoundation.org New York City Police Reserve Association www.nycpra.org New York Disaster Interfaith Services www.nydis.org New York Law Enforcement Foundation www.nylef.org New York Police & Fire Widows & Childrens Benefit Fund www.answerthecall.org Osborne Association www.osborneny.org Palladia www.palladiainc.org Planned Parenthood of New York City www.ppnyc.org Port Washington Youth Activities www.eteamz.com/portyouthactivities Puppies Behind Bars www.puppiesbehindbars.com Queens Library Foundation www.queenslibraryfoundation.org Rainforest Foundation US www.rainforestfoundation.org Reach into Cultural Heights www.richinc.org Reach Out and Read of Greater New York www.reachoutandreadnyc.org Research to Prevent Blindness www.rpbusa.org Resources for Children with Special Needs www.resourcesnyc.org Retreat www.theretreatinc.org Riverdale Neighborhood House www.riverdaleonline.org Riverkeeper www.riverkeeper.org Room to Grow www.roomtogrow.org Roundabout Theatre Company www.roundabouttheatre.org Rye Arts Center www.ryeartscenter.org Safe Horizon www.safehorizon.org Safe Space NYC www.safespacenyc.org Scenic Hudson www.scenichudson.org SCO Family of Services www.sco.org
Selfhelp Community Services www.selfhelp.net Services and Advocacy for GLBT Elders (SAGE) www.sageusa.org Sesame Workshop www.sesameworkshop.org Sexuality Information & Education Council of the United States (SIECUS) www.siecus.org Sick Kids Need Involved People (SKIP) www.skipofny.org Society of St. Vincent de Paul in the Diocese of Rockville Center www.svdprvc.org South Bronx Overall Economic Development Corporation (SOBRO) www.sobro.org Sports and Arts in Schools Foundation www.sasfny.org St. Christophers www.sc1881.org St. Vincents Services www.svs.org Stanley M. Isaacs Neighborhood Center www.isaacscenter.org Starlight Childrens Foundation NY*NJ*CT www.starlight-newyork.org Staten Island Mental Health Society www.simhs.org Staten Island Museum www.statenislandmuseum.org Suffolk Y Jewish Community Center www.suffolkyjcc.org Teatown Lake Reservation www.teatown.org The Catalog for Giving of New York City www.catalogforgiving.org The Door - A Center of Alternatives www.door.org The New York Historical Society www.nyhistory.org The Sikh Coalition www.sikhcoalition.org Theater for the New City Foundation www.theaterforthenewcity.net Theatre Museum www.thetheatremuseum.org Thursdays Child www.thursdayschildofli.org Timothy Hill Childrens Ranch www.timothyhillranch.org Trail Blazer Camps www.trailblazers.org Twenty-First Century Foundation www.21cf.org Union Settlement Association www.unionsettlement.org Unique People Services www.uniquepeopleservices.org United Cerebral Palsy Association of Nassau County www.ucpn.org
United Hospital Fund www.uhfnyc.org United Neighborhood Houses of New York www.unhny.org United Way of New York City www.unitedwaynyc.org University Settlement Society of New York www.universitysettlement.org Urban Pathways www.urbanpathways.org VISIONS www.visionsvcb.org Volunteer Referral Center www.volunteer-referral.org Westchester Institute for Human Development www.wihd.org Westchester Land Trust www.westchesterlandtrust.org WhyHunger www.whyhunger.org Wildlife Conservation Society www.wcs.org Women in Need (WIN) www.women-in-need.org Womens City Club of New York www.wccny.org Womens Housing and Economic Development Corporation (WHEDCO) www.whedco.org Womens Prison Association www.wpaonline.org World Lung Foundation www.worldlungfoundation.org World Rehabilitation Fund www.worldrehabfund.org Wyandanch Homes and Property Development Corporation (WHPDC) www.whpdc.com YES Community Counseling Center www.yesccc.org YMCA of Central and Northern Westchester, N.Y. www.ymca-cnw.org Yorkville Common Pantry www.ycp.org
Visit www.give.org to find BBB Wise Giving Alliance evaluations of national charities, or use your smartphone to scan the above code.
The BBB Accredited Charity Seal is a valued trustmark that instantly communicates a charitys high standards to potential donors. Only charities that meet all 20 BBB Standards for Charity Accountability are eligible to join the BBB Accredited Charity Seal Program. For Charity Reports on 778 local New York charities, go to newyork.bbb.org
or contact the New York Philanthropic Advisory Service (NYPAS) at nypas@newyork.bbb.org or 212-358-2873. New Donor's Guide to All Seal Holders available at www.newyork.bbb/charityguide
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If youve found a good organization that is doing good work, the best way to learn about giving is to start giving, he said. Mr. Franklin also said getting involved with the North Star Fund, which supports an array of grassroots community groups, allowed him to discover the variety of organizations in the city. Im a really big believer of the power of getting involved in the community of donors like that, he said. When it comes to philanthropy, most people think of multi-digit donations to various charities by the wealthy elite, explained Daniel Karpantschof. The 26-year-old is the co-founder and conference producer of The Nexus: Global Youth Summit, a conference linking entrepreneurs with young wealth holders. Philanthropy has some connotations to it, he said. Young people are more interested in building something and starting something other than just engaging in a cause.
Elspeth Gilmore is the co-director of Resource Generation, which organizes young philanthropists.
While Mr. Karpantschof said hed never consider himself a philanthropist, most of his ventures have a, social feedback mechanism funneled into them. Mr. Karpantschof co-founded several companies, including Natur-Energi, Europes first supplier of 100 percent clean and sustainable energy.
In short, Mr. Karpantschof is a philanthropic entrepreneur. Its a funny thing, he said. Because its hard to define. Its an entrepreneurial approach to social issues. If youre involved in start-up that has a conscience, youre a social entrepreneur, he explained. For Mr. Karpantschof, becoming a social entrepreneuror even an active philanthropistrequires passion, but also a certain level of business savvy. His biggest tip is that higher education isnt important, but the networking and training aspects are invaluable. Though he concedes money makes being a social entrepreneur easier, its not completely essential. Capital tends to make your life easier because it tends to buy you time to dedicate to your passion, said Mr. Karpantschof. Since getting involved with UJA-Federation, Samantha Elfland, 28, has gone on a mission to Argentina, planned charity events and has worked
on small volunteer projects. Ms. Elfland joined UJA five years and continues to be involved in New Yorks philanthropic Jewish organization on the Generosity committee, a society for socially-concious Jews in their twenties and thirties. My world just keeps on expanding and growing which is great, said Ms. Elfland about her work with UJA. She said she likes that UJA provides support for Jews and other organizations around the world. UJ just does a good job of creating a community space for Jews to learn, she added. Ms. Elfland said having access to money isnt important to get started in philanthropy. Its really important to work with a cause youre passionate about, she said. Something that has directly impacted your life, like cancer research. She also noted the importance of reaching out to new organizations. Most are pretty open and wiling to get you involved, Ms. Elfland.
CATHOLIC CHARITIES
For Nearly 100 Years, Catholic Charities Has Eased Nearly Every Human Need in New York In a city where restaurants are a hot topic, catholic charities New York gives more than 6.5 million meals a year to hungry New Yorkers. In a city where real estate rules, catholic charities shelters more than 1,500 homeless New Yorkers each night. Every year, catholic charities gives 27,000 New York children a year a safe place to play and nearly 10,000 a place to grow and learn. In these uncertain economic times, families who have never had to ask for help beforefor rent or mortgage payments, for food or heat for their homes come to catholic charities, and find help and hope for a better future and the strength to overcome hard times. catholic charities New York is never far from people in need. The agency has offices in manhattan, the Bronx, Staten Island and throughout the Hudson Valley from Rockland and Westchester counties to Ulster and Dutchess. Day laborers in Yonkers find guidance through catholic charities. So do immigrant farm workers in Orange county. catholic community Services in Rockland feeds the hungry with food from its own community garden. catholic charities New York eases nearly every human need. And religion or lack of it does not enter into the equation for catholic charities. As monsignor Kevin Sullivan, catholic charities executive director says, We serve people or all religions or no
religion. Need is our only criterion. Now, when the donor dollar is more precious than ever, catholic charities uses more of it 88 cents of every dollar to support direct services for New Yorks needy. A former NYc mayor once said: Without catholic charities, I couldnt run New York. It is a friend when a New Yorker is friendless, a guide when a New Yorker has lost the way, help when a New Yorker has
nowhere else to turn, and a source of hope when life seems bleak. catholic charities provides help and hope in the darkest corners of need, by treating every individual with dignity. Be a Part of It. Help Catholic Charities Help: 646-794-2051 To get help: 888-744-7900 www.CatholicCharitiesNY.org www.facebook.com/ CatholicCharities http://twitter.com/ CathCharitiesNY
10
mIcHAEL PRIEST; ELSPETH GILmORE
Others ask how the market did today. We ask,Which one?

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11
Planning the Perfect Gala

By Pritha Dagasputa
Tweet your invites Okay, so summing up a save-the-date for a lavish ball in 140 characters may take away from the sophistication of a gala. But there is something to be said for allowing social networking to take events to new heights, at least in terms of accruing attendees. According to Event Coordinator and Director of Sponsorship, Catherine PetreeBiron (with Jonathan Marder & Company), ideally, with social networking, everything should become public. Its not just about who you know but about who your friends know. [Social networking avenues have] really changed the mold for how people find out about galas and how people buy tickets. Having a large preliminary guest list is crucial for generating a high fundraising
Tips from the pros for a Cinderells evening

tally. Ms. Petree-Biron added that her term researches upwards of three to four thousand people to send invitations to, despite the fact that their venue can only accommodate 600. Even if they sell out, if people dont show up, this results in extra space for the press. Additionally, even if invitees are unable to attend, they know that its important to them and they make a donation anyway. Extra seats and extra money? A win-win for all! Create an experience People go to galas to escape from the mundaneness of ordinary life, to partake in a fairytale for a night. They want to be charmed by their surroundings, to be lulled into a fantasy that they wont want to leave. There is a seen to be seen component of a gala, said Ms. Petree-Biron. Eversome wants
some form of the fametheres a chance of surprise: maybe youll be in New York Magazine, maybe youll be in the Observer. To indulge your guests fantasies, its important to provide them with the whole package. Said Christopher London of the Manhattan Society blog, If people remember that they didnt want to leave that it was an uplifting evening and they left with a smile on their face, it makes it easier to sell tickets
next year. Robert Lunde, Events Director with Health Corps, offers some sensual advice: Try and hit people on all of their senses: what they hear, see, smell, what theyre able to put their hands on[give them the chance to] experience something new or different. Susan Shattuck, Principal of Special Events Unlimited provided an example of a particularly successful themed around the dark and passionate Phantom of the Opera musical.
BETTER BUSINESS BUREAU

Despite the down economy, many individuals remain generous givers and are actively seeking worthy charities to support with their dollars and their time. How do you choose a great charity? To help donors connect with trustworthy charities, the Better Business Bureau reviews thousands of charities and publishes reports on the findings. All BBB charity reviews are available online any time at www.bbb.org/charity for national charities, and at www.newyork.bbb.org for metro New York area charities. Reviewed charities voluntarily provide BBB with details about their practices in these types of areas: Effective governance
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Strong financial management How the charity spends its money Self-assessment of charity impact Truthful, accurate solicitations Protection of donor privacy
There are 20 BBB Standards for charity Accountability, which capture information about charity performance in these areas, and which are used to develop BBB charity reports. Often, the BBB will work with charity leaders to help them understand the Standards and to meet them. This process can benefit charities by helping organizations to review and enhance their practices. Only charities that have met all 20 BBB Standards are eligible to join its BBB Seal program and display the BBB Accredited charity Seal as a mark of excellence. To view a searchable Donors Guide to all Metro New York BBB Charity Seal Holders, go to: www.newyork.bbb.org/ charityguide.
BEN HIDER/GETTY ImAGES
The cost of health care is heading up. Government funding is heading down. Now what?
Planning for the future at the Visiting Nurse Service of New York (VNSNY) means anticipating more and more financial challenges. Since 1893, VNSNY has continued to treat those who would otherwise go without care. There simply isnt another agency out there that has VNSNYs breadth of expertise, professionals, and the resources to deliver the best standard in home health care, regardless of a patients ability to pay. But we cant do it alone. Your help will ensure that VNSNY fulfills this century-old commitment, and helps improve the health and lives of future generations of New Yorkers. With your help, VNSNY will be here when you, your family, and friends need us. For more information on the charitable work VNSNY does day in and day out, and on how YOU can make a difference, please call us at 212-609-1525, email us at development@vnsny.org, or to make a gift, please visit www.vnsny.org/donate. The contributions you make will help us continue promoting the health and well-being of our patients and their families. Thank you!
THe RiGHT CaRe Now

www.vnsny.org/donate
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Planning the Perfect Gala

Guests were first invited to the Marriott Marquis, where they were given chocolates and roses before moving on to the theater for a private viewing of the show. Said Ms. Shattuck, [A gala] is a beginning, middle and an end. You really have to tell a story. Every details is important from the moment people walk in. Remember your purpose In your preoccupation with making the evening as extravagant and entertaining as possible, its important to not forget whom the evening is all about: the foundation the gala is supporting. The gala is a celebration of what the organization has accomplished, said Ms. Petree-Biron. Recognize that. Elizabeth Irving, Director of Special Events for Autism Speaks, always ensures that the mission of the organization is evident throughout the evening. No matter if its a small or event or a large-scale event, people leave with that same feeling, that same sense of having a connection with the cause understanding it a bit more fully than they did when they walked in the door. Feeling a sense of personal connection to the event will add to the atmosphere and enjoyment of a guest, according to Ms. Shattuck. Their pleasure will, in turn, help increase fundraising totals. Equally important is reminding your donors about where their money is going, said Mr. Lunde. Make sure [patrons] know who why theyre theremake sure they know who we are and what were doing. Whether it be through reporting or personal visit, [show them] what their money is doing. Dont overhype your purpose At the same time, its important to not hammer your guests over the head with your message. Said Ms. Shattuck, [Keynote speakers] get fixated on the direction of the nonprofitthey ignore the guests and the fact that you have an audience there. You can imagine the egos; you dont want somebody speaking for an hour! Keep those speeches short and sweet. Mr. London suggests capping speeches and making the pitch very concise. [You] want to make [your guests] feel good and that what they did was worthwhile you dont want to bore them to death. Avoid disasters; keep soapboxes out of sight. Respect your patrons Auctions used to be exciting, when pockets were heavy, asset prices were skyrocketing and the economy was in a doozy of prosperity and high hopes. Sadly, these are no longer the circumstances of our societys finances. Therefore, you can expect auctions to inspire more cricket chirps than competitive bellows. Unsuccessful live auctions can be embarrassing for both your guests and for you. Said Mr. London, If youre a noted philanthropist andyou dont raise your hand, its embarrassing because people know youre a multimillionaire. Your guests are already spending hundreds, sometimes thousands of dollars for their seats; strongarming them into spending more is simply inconsiderate. He suggests keeping the live auction to a handful of big-ticket items. Ms. Diane Keating of High Water Women, which hosts an annual Casino Night, offers an original idea: a donation buffet. Nonprofits present the foundation with a small project that needs funding and the High Water Women offer the opportunity to make contributions to guests at their event. Dont underestimate your guests Said Mr. Lunde, Theres not an American out there whos not willing to give back in some way. [Its key] to respect their desire and ability to give back, no matter what your presumptions about post-recession personal wealth may be. Sometimes you have to open potential patrons eyes to ways in which they can get involved. Said Mr. Lunde, Sometimes people dont realize that they have things that they can donate. There are things that you would be willing to let go of that you simply wont miss. Additionally, dont be afraid to think outside-the-box for your programming. Mr. Lunde recalled an event during which they offered a free aerobics class: We have these beautifully-dressed ladies in high heels doing Zumba with us, and they have a really good time. Other interesting ideas Health Corps has incorporated in the past: fitness, nutrition, mental strength activities and a variety of other interactive games.
THE BARUCH COLLEGE SCHOOL OF PUBLIC AFFAIRS

The Baruch College School of Public Affairs: making Sure Good causes Have Great People Want to launch a rewarding career as a leader or policy maker in education, health policy, government, or nonprofit management. This is the place: the Baruch college School of Public Affairs. created in 1994, the School of Public Affairs (SPA) is one of the largest and best programs educating students for public sector leadership. Balancing rigorous academic preparation with practical application, SPA offers education that makes a difference and research that matters. Alumni are
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now executives in local, state and national government; nonprofit, health care and educational administration. SPA has prepared leaders able to analyze and promulgate effective policy, lead institutions and shape public opinion. And were proud to have the most racially and ethnically diverse student body among APPAm member institutions. At SPA, our core commitment to balancing academic theory and applied practice is reflected in the composition of our faculty. In addition to educating students, SPA faculty scholars offer a broad interdisciplinary influence across the spectrum of their expertise. Graduates of the best doctoral programs in
the world, they have garnered top awards from the American Sociological Association, the American Political Science Association, the Association for Public Policy and management, the National Association of Schools of Public Affairs and Administration, and the Association for Research on Nonprofit and Voluntary Action. At SPA we bring academics, policy makers and members of the community together
on a regular basis to share perspectives on issues facing the city, the state, the nation, and increasingly, the globe. SPA is the place where we make sure good causes have great leaders. To learn more about SPA please visit www.baruch.cuny. edu/spa

Good Causes Great Leaders
Have
Making Sure
Our students: most diverse full-time graduate student body of all U.s. public affairs programs
Our Faculty: award-winning scholars and outstanding practitioners with expertise in public policy and management Our Results: graduates become leaders in nonprofit management, education, health policy, and government
MPA, Executive MPA, MPA/MS, MSED Educational Leadership, MSED Higher Education Administration
This is The place
Christian Alberto MSED in Higher Education Administration 12
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CALENDAR OF EVENTS
Our list of the best philanthropic galas, benefits and events this party season
OCTOBER 13 OCTOBER 5
The Mariinsky Orchestra Opening Night Gala at Carnegie Hall kicks off party season with a performance by Yo-Yo ma and Valery Gergievs orchestra. Part of carnegie Halls 120th Anniversary celebration, the Opening Night Gala is black-tie and sure to be attended by the elite: mayor michael Bloomberg and Alec Baldwin. Tickets arent cheap but get you a seat at the concert and post-gala dinner at the WaldorfAstoria. 7 p.m., Rohatyn Room, Carnegie Hall, RSVP online or call 212-903-9679 Whitney Gala and Studio Party is the perfect event for art and celebrity lovers. Last year, Jayne Semour, claire Danes, Lily Donaldsone and John Legend all dressed to impress for the museums two-part fundraiser. The event begins with a Gala and is immediately followed by the Studio party. As if that isnt enough, this years guest list will grow to include michelle monaghan and Naomi Watts. 6:30 p.m., Hudson River Parks Pier 57, details at 212-606-0396 or whitneyevents@whitney.org The best thing about the Annual Hedge Fund Rocktoberfest isnt the open bar, the food or the gift bag: at the A Leg To Stand On event, hedge fund and finance community leaders will perform some good old fashioned rock-and-roll. The event will raise awareness for A Leg To Stand On, which supports limbdisabled children in the developing world. Some past rockers include Goldman Sachs and Deutsche Bankwho knew Wall Street could be so cool? 7 p.m., 583 Park Avenue, RSVP at http://www.altso.org/ rocktoberfest/ or call 212-6838805 for more information
2010 SCF Gala.
OCTOBER 11
The Skin Cancer Foundations annual Skin Sense Award Gala 2011 will be a hit for philanthropists and partiers alike. Even if you dont care about the events honorees (who will be recognized for their achievement in skin health), Katie couric, EXTRA TVs Jerry Penacoli and Sam champion from Good morning America will surely make the night. Also, who can deny cocktails at the Plaza? 6:30 p.m. cocktails, 8 p.m., dinner, The Plaza, RSVP at 212-725-5176 x105 or visit www.SkinCancer.org/Events
OCTOBER 12
The New York-Presbyterian/ Weill Cornell Medical Centers Cabaret 2011 is a black tie affair that benefits the continuing work of the medical center. Last year, Katie couric was the cabarets host and singer and actress Idina menzel made an appearance. This year, there will be a special performance by three-time Tony nominated singer and actress Kelli OHara. 6:30 p.m., The Park Avenue Armory, contact Jessica Luna at 914-235-1490, ext. 14 or nypweillcornell@thejfmgroup.com
OCTOBER 18
City Harvests Bid Against Hunger is the perfect opportunity to try some gourmet food for a cause. The walk-around restaurant tasting includes Butter Restaurant, Blue Hill, craft, landmarc, Le Bernardin and Tribeca Grill. Guests will also have the chance to bid on prizes including a dinner party cooked by three of New Yorks chefs and a custom wine class at Le Bernardin. Dont let your local liquor store quench your thirst this weekend. 7:30-10:00 p.m., Metropolitan
Carnegie Hall hosts the 16 Marliinsky Orchestra's OBSERVER PHILANTHROPY Opening Night Gala.
PAScAL LE SEGRETAIN/GETTY ImAGES FOR mONTBLANc
Pavilion, get tickets online at https://giving.cityharvest.org/ bid2011-tickets or contact events@cityharvest.org or 917-351-8725
OCTOBER 25
The 28th Annual Rita Hayworth Gala is always a must. This year, the theme Hollywood Glamour honors the late actress but, with the likes of Ivana Trump, foodie Padma Lakshmi and stylist mary Alice Stephenson in attendance last year, its hardly necessary. Dancing, dinner and entertainment accompany a silent auction to raise funds to combat Alzheimers disease. It may be the good girls party but it is definitely a good cause. (6:30 p.m., Waldorf-Astoria Grand Ballroom, details at 212-843-1712 or alz@hgnyc.com).
you excited: Louise Kerz Hirschfeld, Lewis B. cullman, Angela Lansbury, Danny meyer and Regis Philbin are NYc devotees honored this year. 7 p.m., Plaza Hotel, contact 914-235-1490 x16 or nylc@thejfmgroup.com for details
NOVEMBER 3
Last year, at the Silver Hill Hospital Gala, Joan collins, Ann curry and Tory Burch were among the prominent guests. This year, Emmynominated actress carrie Fisher will be honored for her work on behalf of mental illness. Youd have to be crazy (literally!) not to go. 7 p.m., Cipriani 42nd Street, contact shh@hgnyc.com or 212-843-1741 for more details
City Harvest's "Bid Against Hunger."
NOVEMBER 7
OCTOBER 26
The Elton John AIDS Foundations annual An Enduring Vision event is a major celebrity get-together. christina Ricci, Hugh Jackman and Donna Karan are just a few of last years notable attendees. Hosted by Anderson cooper this year, its sure to be unforgetable. Tktk, Cipriani Wall Street, for information, email info@ejaf.org)
NOVEMBER 1
At the Princess Grace Awards 2011 Gala presented by the Princess Grace Foundation-USA, emerging artists in theater, dance and film will be honored for their talents. The Princess Grace Statue Award will also be presented to Never Say Never director Jon m. chu. If someone who followed Justin around isnt royalty enough, TSH The Prince and Princess of monaco will also be in attendanceso, if your annual trip to monaco never got booked this year, now. 6:30 p.m., Cipriani 42nd Street, contact Tamara Leuchtenburg at Event Associates at 212-245-6570, x15, Tamaral@eventassociatesinc.com for more information At its 2011 Living Landmarks Celebration, the New York Landmarks conservancy will honor those dedicated New Yorkers who have made remarkable contributions to the city. Though you might not care about landmarked buildings, this years honoreesalong with the cocktailsare sure to get
The New York Historical Societys 2011 History Makers Ball will honor president and founder of Kynikos Associates Jim chanos and former National Security Advisor and Secretary of State Dr. Henry Kissinger. Past honorees include Vice chairman of Blackstone Advisory Partners LP Byron Wien and Harvard University history professor Niall Ferguson. Even the most glamorous need to brush up on their history every now and then, so dont miss this one. 6 p.m., The Waldorf-Astoria, for information call 212-873-3400 or email benefitevents@nyhistory.org
and michael Lorber as well as raise funds to support the fight against HIV. Writer Hal Rubenstein will emcee the NYc Gala, but attendees and supporters of the 12th Annual Gala in the Hamptons included mary Alice Stephenson, the New York Rangers Sean Avery and Brad Richards, mogul Russell Simmons, BRAVOS Sonja morgan, cindy Barshop, and Josh Lagg as well as chris and cristina cuomo. 6:30 p.m., The Four Seasons Restaurant, RSVP at 212-867-1117 or email jhouston@ innovativephilanthropy.net
Museum, details at 212-360-4313
NOVEMBER 17
NOVEMBER 10
NOVEMBER 9
The Love Heals 20th Anniversary Gala will honor philanthropy legends Julianna margulies, cristina Greeven cuomo
The Guggenheim International Gala was trendy before they announced mGmT would be playing the after party. Now its an event not even Gossip Girl would be cool enough for. But if the psychedelic rock band, isnt your thing, consider last years guests: artists Jeff Koons and Rob Pruitt and former Dallas cowboys cheerleader turned art collector Amy Phelan attended the 2010 Gala. 7:00 p.m., Solomon R. Guggenheim
The New York Chapter Juvenile Diabetes Research Foundation International presents the 39th Annual Promise Ball to end childhood diabetes. Past attendees include meryl Streep and miramax co-founder Harvey Weinstein. This year, special guests include mary Tyler moore and The midtown men, four stars from the original cast of Jersey Boys. 6:30 p.m. Cipriani Wall Street, RSVP at www.jdrf.org/nycpromise, call 212-689-2860 or email newyorkchapter@jdrf.org The Canine Companions for Independence 10th Annual Hearts & Heroes Gala will honor retired Sergeant Sam cila and support the non-profit that enhances disabled peoples lives with high-trained and cute assistance dogs. A fantasy auction will accompany a dinner on Wall Street and promises some surprise guests. Heres hoping theyre service doggies! 6 p.m., New York Stock Exchange, for information email dmackenzie@cci.org or 631-561-0207 Sing for Hopes 2011 Gala will raise awareness for the organizations programs that bring the arts to under-served schools, hospitals and communities. The event will also raise funds for the (hopefully) return of Sing For Hopes Pop-Up Pianos, which brings pianos and music to public spaces in the city. cooking queen martha Stewart, opera singer Placido Domingo and philanthropist Ann Ziff will cochair the galawhich make some beginner socialites swallow hard. Honoring the late Joseph Flom. Past attendees include former NYc Schools chancellor Joel Klein. 6:30 p.m., 583 Park Avenue, contact 212-966-5955 for more information
NOVEMBER 2
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VISITING NURSE SERVICE OF NEW YORK

The cost of health care is heading up. Government funding is heading down. Now what? Planning for the future at the Visiting Nurse Service of New York (VNSNY) means anticipating more and more financial challenges. Since 1893, VNSNY has continued to treat without expectation of paymentthose who would otherwise go without care. There simply isnt another agency out there that has VNSNYs breadth of expertise, professionals, and the resources to deliver the best standard in home health care, regardless of a patients ability to pay. New Yorkers. With your help, VNSNY will be here when you, your family, and friends need us. For more information on the charitable work VNSNY does day in and day out, and on how YOU can make a difference, please call us at 212-609-1525, email us at development@vnsny.org, or to make a gift, please visit www.vnsny.org/donate. The contributions you make will help us continue promoting the health and wellbeing of our patients and their families. Thank you! But we cant do it alone. Your help will ensure that VNSNY fulfills this centuryold commitment, and helps improve the health and lives of future generations of THE RIGHT CARE NOW The Visiting Nurse Service of New York www.vnsny.org/donate
UJA-FEDERATION OF NEW YORK

We do so much good together. UJA-Federation of New York believes in the power of community. Its the only way we can multiply the impact of each gift. With 60,000 donors and 100 network agencies, were transforming the lives of 4.5 million people in New York, in Israel, and around the world helping the sick and the hungry, connecting our communitys children to their Jewish roots, and offering humanitarian relief to people devastated by a crisis. In a difficult economy, were strengthening a critical safety net for all New Yorkers, and creating new opportunities for people to earn their way out of poverty. At home, and in Jewish communities around the world, were helping older adults cope with the painful challenges of aging. Were giving impoverished children a chance to reduce illiteracy rates and dropout trends. Were enabling youth at risk to find the right treatment for substance abuse, eating disorders, and depression. Were offering critical support to families raising children with autism. And, were imagining new ways for Jews to connect to each other in their own communities and beyond. Thanks to every donor, volunteer, and beneficiary agency, we can do the most good for the greatest number of people. Because together we can accomplish so much more than anyone could accomplish alone.
Reserve Space Now
For advertising information contact: Barbara Ginsburg Shapiro, managing Director, 212-407-9383, bshapiro@observer.com Jonathan Klein, Account Executive, 212-407-9329, jklein@observer.com
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For the march 21st, 2012 and October 10th, 2012 issues of
I was born in Israel to parents who arrived from Ethiopia in 1991. OneChildataTime I am a graduate of the AMIT High School in Kiryat Malachi. When I first came to AMIT I was not focused on my studies; but with my teachers support I learned to trust myself and my abilities. AMIT opened up opportunities for me I never thought possible, and made me who I am today. I am now performing National Service, working with youth at risk in the community of Yavne. Next year I will return to AMIT Kiryat Malachi to continue my National Service. It is important to me to help the AMIT school that taught me so much and gave me the power and the motivation to succeed.
BuildingIsrael.
AMIT
Thank you AMIT!
AMIT GRADUATE
Building Israel. One Child at a Time
Mazal Lakau
Support AMIT online at www.amitchildren.org
817 Broadway New York, NY 10003 Tel: 212.477.4720 1.800.989.AMIT
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Recession Takes Its Toll On NYC Charities

With eager determination some stay afloat
By Emerald Pellot
harities, nonprofits and grassroots organizations keep New York thriving. Often overlooked or taken for granted, its difficult to imagine what the city would be like without them. But the 2008 recession tore many of these grassroots out of the ground, destabilizing them or killing them all together. Now many nonprofits are between a rock and hard place: less income means fewer donors, along with more people looking for free services. With a decrease in funding and an increase in demand, its heartening to find most nonprofits surviving the recession. Recovery might be slow, but those with enough vision, selfreflection and perseverance have been able to make the recession work for them. The Met Council on Jewish Poverty has taken the blow in stride, with the help of a little good luck or rather good timing. We actually hired our first full time fundraiser during the summer of 2008 so as a result we actually stepped up our fundraising ability, said CEO William Rapfoegel. The Met helps 100,000 New Yorkers each year fight poverty with services ranging from career counseling to senior housing and a vast food network. However the news wasnt all good. The Met had staff layoffs in 2009 and 2010 due to cutbacks in government funding. Instead of running the same operation with less manpower, the Met used these setbacks as an opportunity to revisit their strategies and consider how to proceed more effectively.
Weve really looked to see what our poor services are. We would give people in need clothes, we had trucks and vehicles that would deliver to people and weve had to cut that program. Were really looking at our core right now and unfortunately doing the furniture and clothing would be taking away from doing something more essential, said Mr. Rapfoegel. The Mets self-evaluation allowed it to partner with Masbia, a nonprofit emergency food service, also hit by the recession. With the Mets help, providing 40% of Masbias overall budget this fiscal year, Masbia has been able to open up three new kitchens since 2009. The impact of the recession on Masbia can be measured by a number of gauges. Some of our big donors who helped us financially before the recession, can no longer help us, said Alexander Rapaport, founder of Masbia. Other donors have been awakened by the recession and prefer to give their money to emergency programs rather than a slew of other philanthropic causes. Masbia was founded in 2005 by Mordechai Mondelbaum and Mr. Rapaport. The only kosher soup kitchen in the city was created in Brooklyn with a vision of feeding the hungry in a well-lit dignified setting. Masbia relies heavily on volunteers and only 10% of its funding is government basedfor a grassroots organization like this, the recession can have serious consequences. We currently operate with close to a $500,000 deficit, which I dont think would be the case without the recession, Mr. Rapaport said. The kosher kitchen
Manhattan Borough President Scott Stringer volunteering at the UJA Met Council MASBIA Community Kitchen on Coney Island Avenue, with Chef Moishe Brisk and Elvyn Diaz.
believes that it should serve first and figure out how to pay for its costs later; not a single person who arrives at Masbia leaves without a free meal. Last night, mid-shift, with two hours left to go, staff at our Williamsburg site noticed that they had no more cooked food left. They hopped over to a nearby restaurant and bought an additional 20 meals.The Masbia credit card was maxed out and staff had to lay out their own money for food. In order to keep the Masbia vision a reality theyve had to make some changes: from printing letterheads and receipts on an in-house ink jet printer to using one internet feed for computer and phone service that routinely overloads the bandwidth, Mr. Rapaport tells The Observer. The struggle to keep Masbia running has not only effected basic necessities, but what Masbia is able to serve. There were times when we were able to give whole chickens in these packages,
and even some cuts of beef, but during the last few months we made do with chicken wings. Personally, the hardest part of my job is dealing with low morale when payroll is distributed late, says Mr. Rapaport. While the recession may have stifled some nonprofit services, Mr. Rapaport remains optimistic. Masbia must raise tens of thousands of dollars each week to keep its doors open and three million dollars to end the year in the black. While the Met Council offers its support, the rest of the fundraising is often up in the air. Still Mr. Rapaport believes miracles happen quite often. People surprise us every day. One [person] shows up with a pile of cans from a can drive, another with proceeds from a bake sale, an 11-year-old girl raised over $15,000 by opening a page on Crowdrise, or theres an unsolicited donation online inspired by a story about us in a local newspaper.
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cOURTESY mASBIA
Monday, October 24, 2011
New Yorks Finest Restaurants Together for One Night Only!
Feast on culinary creations from dozens of NYCs top restaurants. fine wine and spirits as you take in the view. Sip on luxury prizes in our live and silent auctions. Bid Much more! Proceeds benefit the programs and services of the Center for Hearing and Communication. Ticket price of $500 includes walk-around tasting, seated dessert, and sizzling live entertainment.
Doors Open 6:00PM Pier Sixty, Chelsea Piers, NYC

Co-Hosts: Jeff Garlin, Curb Your Enthusiasm Bill Ritter, Eyewitness News
To learn more and see a listing of participating restaurants visit CHChearing.org or phone (917) 305-7804.
In cooperation with Participating Sponsors
Media Sponsor
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MILK FROM THE HEART

Providing Low-fat Milk for New Yorks Low-income Kids In New York city alone, 1.6 million people are living below the poverty line. Families struggle to pay bills, and are faced with a median income decline we havent seen since the Great Depression. children are growing up hungry and, above all, unhealthy. Leading social service provider Homes for the Homeless is working to change that. The innovative program milk from the Heart delivers free milk to low-income children and families at sites throughout the city. The need is clear. milk prices in the city have jumped 11% over the past decade and continue to rise. children are drinking cheaper and more readily available sugary soft drinks and failing to receive the necessary vitamins and minerals contained in milk. milk from the Heart provides free, low-fat milk in some of the highest-need areas of the city. These food deserts have more fast
food restaurants than grocery stores, leading families to make unhealthy decisions about what their children consume. Of families who participate in the program, however, 93% report healthier eating habits since they started receiving free milk. Business leader and philanthropist Leonard N. Stern and his wife, Allison, provided founding financial assistance for this programs manhattan distribution sites. We need your sponsorship, whether for your borough or your neighborhood, to help ensure that milk from the Heart serves all of New York citys neediest families. Learn more about the program at www.hfhnyc.org/ MilkFromTheHeart or call Linda Bazerjian at (212) 529-5252, ext. 1204 for sponsorship opportunities.
AMIT
AmIT nurtures and educates Israeli children to become productive, contributing members of society. Its 98 schools, youth villages, surrogate family residences, and other programs are located in 26 cities, development towns and communities throughout Israel, and provide a continuity of values-based, academic excellence from kindergarten through junior college. A majority of AmITs 25,000 children come from families facing economic or other social challenges. Yet, AmIT students also reflect
all Israel: religious and secular, Ashkenazi and Sephardi, Sabra and new immigrant. All students are welcome in AmITs educational environment, and tolerance, respect and the unity of the Jewish people are basic tenets of AmITs philosophy. We are proud that more than 95 per cent of our graduates serve in the Israel Defense Forces or perform National Service. With American headquarters in New York city and offices in Israel in Jerusalem and Petach Tikvah, AmIT is supported by 50,000 families in the United States and hundreds of volunteers in Israel and Europe, working together on behalf of Israels most precious resource, its children. Join us as, together, we build Israel. One child at a time. AMIT 817 Broadway New York, NY 10003 Tel: (212) 477-4720 E-mail: info@amitchildren.org Web site: www.amitchildren.org
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For the November 9th 2011, January 11th, 2012, April 11th, 2012, and September 12th, 2012 issues of
THE EDUCATED OBSERVER

For advertising information contact: Barbara Ginsburg Shapiro, managing Director, 212-407-9383, bshapiro@observer.com Jonathan Klein, Account Executive, 212-407-9329, jklein@observer.com
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InvisibleDogs.org
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Non Profits Go Mobile

The tricks and tweets of a digital wave
By Sonia Samuel
There are more than 750 million Facebook users and 175 million registered Twitter users. With the growing power of the Internet, Social Media and Mobile technology growth is becoming inevitable. The nonprofit business sees that trend and is going mobile. Weve put together a list of nonprofits who utilize social media and mobile technology to their fullest potential. BEST MOBILE TEXTING CAMPAIGN Dosomething.org Its not easy to get students involved in community service today. But dosomething.org knows exactly how to do that. Two tech employees at the organization that CEO Nancy Lublin calls code monkeys ran a test run and sent texts to 500 defunct users. In only 9 minutes, 20 percent of the users responded asking for more information. The organization now sends over 50,000 texts to their members every week. How does it work? Dosomething.org sends you a text message. If you are interested and reply, you get a text message back with a multiple choice question. Then, if you reply to the multiple choice question, in the next level you are interacting with a staff member who will give you personalized attention and guidance. Best text it received from a member: Young person: LOL. Is this an actual person response or an automated computer response? Us: It is a real person! Young person: HOLY CRAP THATS SO FUNNY! I had noo idea. Great job btwyoure mad prompt. BEST APP American Cancer Society: RELAY FOR LIFE American Cancer Societys Relay for life is all about
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supporter has been spent, Charity Water definitely knows how to use digital technology to connect with it members. We are a digital organization and emphasize most of our efforts online. Twitter is an integral part of who we are, says Paull Young, Director of Digital Engagement at Charity Water. The organization uses twitter to promote campaigns, water projects, re-tweet supporters and share photos and updates of how donations are helping complete projects in the developing nations. Charity Water recently completed their 5th anniversary and to show their appreciation 100 volunteers sent thank you notes, made personalized videos and sent out September birthday wishes to their supporters. Thanking is very important, proving every project by showing where each of their dollars was spent and closing the loop is important says Young. bringing families and communities together for one cause, which is fundraising for cancer patients and research, on one overnight event. They have taken it a step further by introducing the Relay for Life app on iphone and Android devices. How does it work? The app, developed by charity dynamics inc. is available for download from itunes for free. It is a peer 2 peer platform that enables members to connect with other members, build fundraisers and ask friends and relatives to support. Miles Orkin, National Director of Web and Mobile Technology, American Cancer society says the app extends some of the features from online to mobile. Its a tool to keep our members exited because Its not always about raising money, its about keeping them engaged and connected. Best User Review: Its about time! by Buttahfly, Android User I was so bummed that it was only available for iPhone before ...[I] just dld the app and got so excited I just registered for next years Relay - 9 months away! MOST TWITTER FOLLOWERS Charity water.org Charity Water is a nonprofit organization aimed at Best tweet: Jack Dorsey (Executive chairman of Twitter and CEO Square) @JACK: Love that @ charitywater has completion reports to show you where money is going. 350 people with access to clean water. MOST FACEBOOK LIKES Aspca.org The American Society for the Prevention of Cruelty to Animals (ASPCA) was created in 1866. This is the only organization that has legal authority to investigate and make arrests for crimes against animals. With close to a million Facebook likes, ASPCA is taking its mission of preventing cruelty to animals, to a whole new level and making it a national movement through social media. Facebook is a vital communication tool for the ASPCA and uses it to post breaking news, tips, personal member stories, adoptable pets and much more. Steve
providing safe and clean drinking water to developing nations. With over a million Twitter followers, a brilliant and straightforward website that breaks down the cause and actually shows proof of where every dollar of a
EmmANUEL DUNAND/AFP/GETTY ImAGES
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Non profits go mobile

werent sure if they could take their pets along. So the ASPCA took it upon themselves to spread the news that shelters were accepting pets. 200 pets were ultimately bought to the shelters in New York within hours of the post. There is a responsibility on us; were not just an opinion but were about information and facts. People trusted us and thats why other supporters and organizations such as the New YorkTimes and Channel 7 were reposting our posts explains Froehlich. Best Post: SPECIAL NYC & NJ ALERT: Pets ARE welcome at all evacuation shelters across these states! As Hurricane Irene threatens a large swath of land along the Eastern Seaboard, the ASPCA is deploying emergency responders to help rescue and shelter animals displaced by the storm. The post received over 4000 likes and 227 comments. BEST BLOG Tribeca Film Institute When it comes to the most interesting blog, the Tribeca Film Institute (TFI) takes the spot, hands down. Being a film institute, TFI integrates videos of various filmmakers in its blog. The longer videos are by students in their youth programs, while the trailers are by filmmakers supported by various TFI funds and grants. One of the main purposes of the blog is promote these filmmakers to other existing filmmakers and educators. With the growing importance of social media and the number of website visitors they specifically created a position of a video editor to edit videos on their blog. As a film organization, having as much video on our site is important to us. We look at whats going in the world and how it impacts filmmakers and educators. It is not a regular consumer driven site. Says Beth Jason, Executive Director, TFI. BEST POSTING based on number of shares): Five Major Influences For Rashaad Ernesto Green Social media has become a necessity in this day and age where Twitter, Facebook and emails are on ones fingertips. It promotes an honest and personalized dialogue. Research and answers from representatives of various organization state that nonprofits have only begun to tap the social media resource. Adopting social media doesnt mean just creating a Twitter or a Facebook page. But organizations need to communicate with their supporters through those pages and constantly keep themselves abreast with latest technologies and tools. Nonprofits need to be transparent and provide a great customer experience. Its a simple tool that can raise millions. In the race to be the best non -profit, the most successful organization is the one that builds the strongest relationship with its supporters, than those dont, says Froehlich. Its a two-way street.
Froehlich, Vice President of Direct Response for the ASPCA says, Facebook allows to us to engage supporters in a way to talk back and talk to each other. Earlier we would be limited to static messages but now with Facebook the mission becomes more personal. The ASPCA loves the fact that Facebook allows them to instantly communicate breaking news and updates to its members unlike the more traditional mediums. Hurricane Irene is an excellent example of the power of Facebook. With the 24 hour news coverage of Hurricane Irene, people were running for cover to evacuation centers but
CARNEGIE HALL NOTABLES

On Thursday, November 17 at 7:30 p.m. in Zankel Hall, the Carnegie Hall Notablesa membership and ticket program for music enthusiasts in their 20s and 30swill host Love Letters, a performance of contemporary American playwright A. R. Gurneys work. celebrated soprano Rene Fleming and award-winning actor Alec Baldwin will perform the piece as directed by mark Lamos with executive producer Susan Q. Gallin. After the exclusive event, the Notables gather at Providence for cocktails and hors doeuvres, with music by Paul D. miller, aka DJ Spooky. Love Letters is generously underwritten by Pia and Jimmy Zankel. Additional support provided by Ryan Brown, Alexander Goldberg, Adriana Herrera, Daniel montilla, and Jason Soloway. RKK Vodka is the exclusive beverage sponsor of the Love Letters after-party. The New York Observer is media partner of Love Letters.
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This special event is hosted by carnegie Halls Notables, whose support benefits the music education and community programs created by carnegie Halls Weill music Institute (WmI). Love Letters benefits The Song continues an annual WmI program, created by acclaimed mezzo-soprano marilyn Horne. For the 11/17 Love Letters performance and after-party, Notables members at the Supporter level (annual contribution of $500) and higher receive complimentary
admission for two to this membership event. Admission for non-members is $120 each (in honor of carnegie Halls 120th Anniversary) with the price of each ticket applied toward a Notables membership. Tickets are not available to the general public. For more information, contact the Notables office at 212-903-9734, notables@carnegiehall.org, or carnegiehall.org/LoveLetters.
CAUSE TO CELEBRATE!
STROLLING SUPPER WITH BLUES & NEWS.
JOIN US TO FIGHT LUNG CANCER November 16, 2011, 6:30-9:30 pm HONORARY CHAIRMEN Tom Brokaw and Brian Williams MASTER OF CEREMONIES Bill Ritter SPECIAL PERFORMANCE BY Grammy Award-Winning Blues Artist Delbert McClinton LOCATION Gotham Hall,1356 Broadway at 36th Street, New York City RSVP 212.627.5500 or Events@UnitingAgainstLungCancer.org
Joans Legacy, the founding partner of Uniting Against Lung Cancer, was created to honor Joan Scarangello, whose life was claimed by lung cancer at 47. Since 2003, we have funded over $7.4 million in lung cancer research. For more information about the foundation visit: www.UnitingAgainstLungCancer.org
CENTER FOR HEARING AND COMMUNICATION

Top Chefs and Celebrities Raise Awareness for Healthy Hearing Hearing health is an issue you rarely find in the spotlight. Thats surprising since hearing loss is the number one disability in the U.S. currently 38 million Americans have hearing loss, and with noise-induced hearing issues on the rise, that figure will grow in the next decade. For one night only, hearing health takes its rightful place center stage at the 18th Annual Feast. On October 24, 2011 chefs from NYcs finest restaurants will create an evening of gastronomical extravagance in support of the center for Hearing and communication. The 18th Annual Feast - presented in cooperation with Wine Spectator at Pier Sixty, chelsea Piers will feature exquisite tastings from Beacon, Becco, Butter, Eds chowder House, Felidia, mercadito, Sip Sak, The Harrison, and dozens more. Look for Ernie Anastos (FOX 5), Francesca maxime (PIX11), and Brenda Blackmon (my9) to be among the celebrities who will assist as sous chefs while Jeff Garlin of curb Your Enthusiasm and Bill Ritter of Eyewitness News serve as cohosts. Exciting auction prizes and a sizzling performance by Broadway stars Janet Ducal and Darren Ritchie complete this magical evening. Proceeds benefit the center for Hearing and communication (cHc), a New York-based nonprofit organization renowned for its hearing healthcare services for people of all ages with hearing loss as well as unsurpassed expertise in the evaluation and treatment of children with listening, learning, and auditory challenges. Learn more about CHC and The Feast at www.CHChearing. org. To purchase tickets to The Feast please phone (917) 305-7804. To schedule a free hearing screening or any other hearing-related service, phone (917)-305-7766.
HEIFER INTERNATIONAL
Give a man a fish Youve probably heard of that saying, but maybe you havent heard of Heifer International. Since 1944, weve been giving fish and cows and sheep and goats and chickens and ducks and pigs, along with intense training and follow-through so that impoverished people around the world can eat not just for a day, but for a lifetime. Our model is so simple yet innovative that the United Nations Food and Agriculture Organization has endorsed it. With livestock (and trees, grass and seedlings) provided by Heifer International, communities are able to improve their nutrition dramatically. They consume or use the milk, eggs, meat, or wool
from their animals, and produce enough to start microenterprises selling the surplus. They use the manure as rich, organic fertilizer to increase crop yields and restore soil integrity. And they use the animals themselves to help move products to market or till the soil. So when you invest in Heifer International, youre investing not in a handout, but a way out of poverty and desperation. For more than 65 years, in more than 125 countries including the U.S., weve helped more than 13 million families help themselves to a better life. A life where they can feed and care for their children. Improve their homes. Start small businesses. Live longer, happier, more productive lives. A life where womenmost often the chief caretakersare treated with dignity, respect and equality. Find out more at Heifer.org.
BEST FRIENDS ANIMAL SOCIETY

Right now, there are millions of homeless dogs waiting in shelters and rescues to be adopted. But many people just dont know theyre there. Its enough to make a dog feel invisible! But you can help shed the spotlight on dogs like these by spreading the word about our nations invisible dogs and by going to your local shelter or rescue group to find your best friend. The invisible dog campaign is brought to you by Best Friends Animal Society. Best Friends is a nonprofit organization whose mission is to bring about a day when there are No more Homeless Pets. By building no-kill programs and partnerships, helping animals find homes, and addressing problems at the very root of animal homelessness, Best Friends has become a leader in the animal welfare movement. But its heart and headquarters are still in the place where it all began, at the nations largest no-kill sanctuary for homeless pets in Kanab, Utah. This work is made possible by the grassroots support of people, partners and organizations who care about animals across the nation. In 2009, Best Friends celebrated its 25th anniversary. http://invisibledogs.org/ http://www.bestfriends.org/
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The Gifts that Keep on Giving By Sarah Hucal

In 1889, Andrew Carnegie wrote The Gospel of Wealth, explaining the importance of philanthropy in all of our lives. All personal wealth, he said, beyond that required to supply the needs of ones family, should be regarded as a trust fund to be administered for the benefit of the community. That message has resounded far and wide throughout history, and New York is no exception. The timeline below highlights the philanthropic work of the most influential families in the city.
Architecture II (The Man from Potin) (1921), by Lyonel Feininger.
1871
cornelius commodore Vanderbilt completes what is to become Grand central Station, Grand central Depot on 42nd Street.
carnegie Hall is built by Andrew carnegie.
1890
John D. Rockefeller Sr. founds Rockefeller Institute for medical Research, now Rockefeller University.
1901
Andrew carnegie founds the carnegie corporation of NYc: the single largest philanthropic trust at the time.
1911
Payne Whitney, a trustee of the New York Public Library, donates $12 million dollars.
1923
William Henry Vanderbilt is a primary funder of the metropolitan Opera.
1883
William Vanderbilt donates land valued at $200,000 to the college of Physicians and Surgeons, now the medical School of columbia.
1884
1901
Andrew carnegie donates $5.2 million to construct a system of branch libraries throughout New York city.
The Daniel and Florence Guggenheim Foundation is established, funding artists 25-35 years-old.
1924
Gertrude Vanderbilt Whitney presents the Whitney museum of American Art.
1931
The first Christmas tree in Rockefeller Plaza, 1939.
19301939
John D. Rockefeller Jr. constructs Rockefeller Plaza.
1982
NYU Tisch School of Arts: a gift from Laurence and Preston Robert Tisch.
Tisch childrens Zoo opens in the central Park Zoo.
1997
Jonathan and Lizzie Tisch donate $10 million to The costume Institute at metropolitan museum of Art.
2011
1932
John D. Rockefeller Jr. completes Radio city music Hall .
Solomon R. Guggenheim establishes Solomon R. Guggenheim Foundation to foster the appreciation of modern art.
1937
1959 Solomon R.
Guggenheim museum opens to the public.
2001 The Rockefeller foundation donates a $40 million to the Teachers for a New Era program, which focuses on the reform of teacher education.
Christian Dior Junon Dress 1949-1950.
LYONEL FEININGER FAmILY, LLc./ARTISTS RIGHTS SOcIETY (ARS), NEW YORK; mETROPOLITAN OPERA; cARNEGIE HALL ARcHIVES; ROcKEFELLER cENTER ARcHIVES; JULIE LARSEN mAHER; ROBERT E. mATES, THE SOLOmON R. GUGGENHEIm FOUNDATION, NEW YORK; THE mETROPOLITAN mUSEUm OF ART
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In the Darkest Corners Catholic Charities shines light.
Be a part of it.
Want and need are dark, cold places. Catholic Charities shines the light of help and hope... for the homeless child, disabled senior and hungry family. Be a part of it. Become a volunteer or supporter.
www.catholiccharitiesNY.org
/ Andrew Ecc les.
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Brigitte Lacom be,
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Letters
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FALL 2011

the Old Guard: a small handful of women

YOU +UJA-FEDERATION GOOD TOGETHER

To learn more about how were good together, visit us at www.ujafedny.org.

M.S. in Fundraising and Grantmaking

Information Session: Tuesday, November 8, 68 p.m.

mIcHAEL PRIEST; ELSPETH GILmORE

Others ask how the market did today. We ask,Which one?

HSBC Securities (USA) Inc.

Planning the Perfect Gala

Tips from the pros for a Cinderells evening

BETTER BUSINESS BUREAU

BEN HIDER/GETTY ImAGES

THe RiGHT CaRe Now

Planning the Perfect Gala

THE BARUCH COLLEGE SCHOOL OF PUBLIC AFFAIRS

This is The place

Christian Alberto MSED in Higher Education Administration 12

2010 SCF Gala.

PAScAL LE SEGRETAIN/GETTY ImAGES FOR mONTBLANc

Pavilion, get tickets online at https://giving.cityharvest.org/ bid2011-tickets or contact events@cityharvest.org or 917-351-8725

City Harvest's "Bid Against Hunger."

Museum, details at 212-360-4313

VISITING NURSE SERVICE OF NEW YORK

UJA-FEDERATION OF NEW YORK

Reserve Space Now

Building Israel. One Child at a Time

Recession Takes Its Toll On NYC Charities

Monday, October 24, 2011

New Yorks Finest Restaurants Together for One Night Only!

Doors Open 6:00PM Pier Sixty, Chelsea Piers, NYC

MILK FROM THE HEART

Reserve Space Now

THE EDUCATED OBSERVER

Non Profits Go Mobile

EmmANUEL DUNAND/AFP/GETTY ImAGES

Non profits go mobile

CARNEGIE HALL NOTABLES

CENTER FOR HEARING AND COMMUNICATION

BEST FRIENDS ANIMAL SOCIETY

The Gifts that Keep on Giving By Sarah Hucal

carnegie Hall is built by Andrew carnegie.

William Henry Vanderbilt is a primary funder of the metropolitan Opera.

Gertrude Vanderbilt Whitney presents the Whitney museum of American Art.

The first Christmas tree in Rockefeller Plaza, 1939.

John D. Rockefeller Jr. constructs Rockefeller Plaza.

Tisch childrens Zoo opens in the central Park Zoo.

John D. Rockefeller Jr. completes Radio city music Hall .

Guggenheim museum opens to the public.

Christian Dior Junon Dress 1949-1950.

In the Darkest Corners Catholic Charities shines light.

/ Andrew Ecc les.

Brigitte Lacom be,

Rene Flem ing Alec Baldw in Directed by Mark Lamo s Susan Q. G

Proud Season Sponsor

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