Amdocs Enterprise Product Catalog Product Overview

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Service Provider Challenges

A number of challenges raise the complexity and result in added requirements for effective product lifecycle management.
Accelerated Time-to-Market
Ability to rapidly define or modify products and offers in reaction to market changes and to make them available in all relevant processes. Ability to expand products to new revenue streams (e.g. content) and to create complex bundles. Ability to support multiple business models (wholesale, resale) as well as complex value chains (e.g. around digital content). Ability to flexibly create large numbers of customized offers from a catalog of common components. Ability to expose offer generation processes to customers (configurator) and to enable offer generation in real-time.

Convergence (Multi-Play)

Multiple Business Models

Diversification

Self-Service

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Intensified by Product Catalog Realities

CRITICAL PAIN POINTS
> > > > > > Multiple PC Instances Vast number of products Costly, point-to-point, error-prone integration Inability to support self service and data transfers with partner organizations Unique PC user skill sets Missing functionality (Incompatible, Inflexible

BUSINESS IMPLICATIONS
> > > > > > >
3

Slow time to market Compromised product design Dependent on scarce technical and business resources Difficulty assessing product performance A synchronization nightmare High administrative and IT TCO Missed revenue opportunities
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Generic Product Catalog Environment Scheme

Inventory PC PC CRM

Billing

PC

PC

PC

Market 1

Supply Chain PC

Aggregator 1

PC

Market 2

PC Fulfillment PC Aggregator 2 Marketing PC PC PC Channel 2 PC Channel 1

Ordering

PC

Aggregator 3 PC

PC

Kiosk

Content

PC

PC

Self Service

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In An Ideal World The Enterprise Product Catalog (EPC) Vision

Inventory PC

Business Users

Technical Users
PC

CRM

Billing

Market 1

ENTERPRISE PRODUCT catalog

Supply Chain PC PC Fulfillment Channel 1 Market 2

Marketing PC

Channel 2

Ordering

1. Product repository master 2. Single entry point 3. Single view of product information

Kiosk PC

Content

Self Service

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Amdocs Enterprise Product Catalog

Unlocking the Profit Potential of Your Products and Services
Amdocs EPC is the only service provider-focused product information management solution that provides you with a central product data repository to successfully evolve your enterprise product lifecycle and maximize the value in your product assets.

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Amdocs Enterprise Product Catalog

Main Functional Features
> Designed specifically for enterprise wide operations > Supports the modeling of information for all SP applications (e.g. CRM, Billing, Ordering, Content, etc.)
> Single front-end application for product data management > Centralized repository of product information to all systems and business processes

> Enables single point-of-view and single point-of-entry for product data, supporting all data types:
> > > > > Business and technical definitions Product documentation Complex pricing information Business rules (compatibility, eligibility, etc.) Equipment, accessories and bill of materials

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Amdocs Enterprise Product Catalog

Main Functional Features Contd
Amdocs Shared Product Information Model > Logical model shared by the major Amdocs Products
> Leverage Amdocs mature and reliable applications: Billing, CRM, and Ordering
Amdocs Shared Product Information Model

> Extensible Data Model that fits the needs of Service Providers
> Leverage Amdocs extensive experience accumulated regarding service providers needs

> Conforms with TMF/SID principles > Realized via the physical databases of CRM, Ordering and Billing
> Model entities can be mapped to the Ensemble data model or to any other nonAmdocs application
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Amdocs Enterprise Product Catalog Main Functional Features (Contd)

> Supports multi-user environments (projects, locking data, etc.) > Role-based authorization, workflow and data access control > Versioning and rollback capabilities > Easy integration with external systems > Leverages Service Oriented Architecture (SOA) principles

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Product Lifecycle Management Process Overview

PRODUCT LIFECYCLE MANAGEMENT
IDEA IDEA DEFINE DEFINE APPROVE APPROVE DESIGN DESIGN CONFIGURE CONFIGURE IMPLEMENT IMPLEMENT TEST TEST DISTRIBUTE DISTRIBUTE ROLLOUT ROLLOUT ANALYZE ANALYZE RETIRE RETIRE

IDEA GENERATION

DESIGN & CONFIGURATION

GO-TO MARKET

MONITOR

Product Manager specifies new product

Business Case

Product designer decompose requirements to elements and search the data base for reuse of existing elements

Configuration, Implementation and Quality Assurance Prior to distribution of a new product

Collaborative rollout of product campaign Training & collateral is provided to all sales channels

Control and Management of product performance And accordingly modifying or retiring products

Marketing Template

Query The Repository

Data store, Import & export

Release to Production environment

Link to Business intelligence

ENTERPRISE PRODUCT CATALOG

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Enterprise Product Catalog IDEA GENERATION

> > Capture product specification as defined by Product Managers Retain control over common product definitions
> > > Marketing Offers and bundles Price and Sales attributes Product sales information Templates are representations of product definition patterns (e.g. Campaigns and Promotions) Based on Market Knowledge and domain expertise Unlimited repository

>

Data is entered into Templates

>

> >

> >
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Search and filtering for lookup of current product repository Knowledge Management is enhanced by storing links to collateral, files and URLs

IDEA

PLAN DEFINE DEFINE PLAN

APPROVE APPROVE

DESIGN & CONFIGURATION TEST DESIGN CONFIGURE IMPLEMENT DESIGN DESIGN & CONFIGURATION TEST

GO-TO ROLLOUT DISTRIBUTE MARKET DISTRIBUTE MARKET GO-TO ROLLOUT

MONITOR ANALYZE RETIRE MONITOR

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Enterprise Product Catalog DESIGN

> Decompose product requirements to a set of product specifications > Innovative design overcomes complexity and will result in efficiency gains and cost reduction. Design fundamentals:
> Reuse existing elements in order to eliminate redundancy > Inheritance from existing templates, minimizing additional effort that is required

> All product creation activities are controlled by an advanced project management mechanism > New product configurations are easily adopted, using the catalog designer subsystem
IDEA GENERATION IDEA DEFINE APPROVE DEFINE APPROVE IDEA GENERATION
DESIGN

CREATE CONFIGURE IMPLEMENT CREATE

TEST TEST

GO-TO MARKET DISTRIBUTE MARKET ROLLOUT GO-TO ROLLOUT

MONITOR ANALYZE RETIRE MONITOR

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2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive

Enterprise Product Catalog DESIGNER

> Flexible User Interface enables design and creation of user screens that represent any product information model > Including large repository of UI controls like Hierarchies, Rule definition, Rate tables, Scales etc. > > Open Architecture for UI controls Data Validation mechanism ensures data integrity and enforcement of business logic

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Enterprise Product Catalog CONFIGURE

> Implementation and configuration of product data to the product catalog including QA and testing The product catalog serves as the single point of entry for all product information > Product, pricing, equipment > Eligibility, compatibility and validation > Data is imported/exported from disparate catalogs, including partners > Data can be stored either for general distribution or per target application > > Users update data according to their role in the access control mechanism Version and auditing controls for product catalog administration
IDEA GENERATION IDEA DEFINE APPROVE DEFINE APPROVE IDEA GENERATION
DESIGN

>

CREATE CONFIGURE IMPLEMENT CREATE

TEST TEST

GO-TO MARKET DISTRIBUTE MARKET ROLLOUT GO-TO ROLLOUT

MONITOR ANALYZE RETIRE MONITOR

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Enterprise Product Catalog GO-TO-MARKET

> > Rollout of product campaigns The product catalog serves as the single point of view for all product information
> Product information and user screens can appear in different languages

>

Data is available to all sales and marketing channels

> > > By API Replications of data Web services

>

Business Policy is being enforced by the query mechanism

> Rules can be executed and evaluated in run time
IDEA GENERATION IDEA DEFINE APPROVE DEFINE APPROVE IDEA GENERATION DESIGN & CONFIGURATION TEST DESIGN CONFIGURE IMPLEMENT DESIGN DESIGN & CONFIGURATION TEST MAINTAIN DISTRIBUTE ROLLOUT DISTRIBUTE ROLLOUT MAINTAIN MONITOR ANALYZE RETIRE MONITOR

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Enterprise Product Catalog MONITOR

> Serves as the system of record for all product information enabling management and control over product information Integration with business intelligence tools will enable SPs to track product performance and profitability

>

IDEA GENERATION IDEA DEFINE APPROVE DEFINE APPROVE IDEA GENERATION

DESIGN & CONFIGURATION TEST DESIGN CONFIGURE IMPLEMENT DESIGN IMPLEMENT DESIGN & CONFIGURATION TEST

GO-TO MARKET DISTRIBUTE MARKET GO-TO ROLLOUT

MONITOR ANALYZE RETIRE RETIRE MONITOR

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2007 - Proprietary and Confidential Information of Amdocs. Security Level Classification - Sensitive

Amdocs Enterprise Product Catalog

Value Proposition
Intentional
Aligns market offers and customer needs

Integrated
Centralizes product information to empower agile product strategy >Creates a single product data master that efficiently serves applications across the enterprise >Integrated product data, business processes and IT investments across both legacy and new systems >Extensible modeling capabilities to define products across systems, lines of business and verticals

Innovative
Removes technology and process barriers to product innovation >Removes the barriers to innovation between and within product lines and/or lines of business, channels, departments and even partners >Provides unprecedented flexibility for convergent product modeling and offer creation >Unique combination of deep telecommunications industry expertise, tight linkage to BSS/OSS applications and a future-proof product information management platform

>Enables SPs to create, deploy and modify product and pricing offers tailored to evolving customer needs >Improves the purchase experience by making highquality, accurate and consistent product data readily available to all channels >Comprehensive consulting services to unlock the customerexperience and revenue potential in new and existing product assets

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Summary
> Multi-product catalog environments create significant business challenges for SPs in an increasingly complex and competitive market place > To succeed, SPs must adopt an EPC strategy > Amdocs EPC provides a central product data repository to successfully evolve your product lifecycle, unlocking the profit potential of your product assets and delivering real business value:
> More agile product strategies and faster, low-cost time to market > Ability to better align market offers and customer needs to realize greater customer value > Remove the technology and process barriers to product innovation to achieve competitive advantage

> Amdocs EPC is backed by our proven track record of more than 25 years of experience in delivering large scale, complex integration projects
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Thank You

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