Professional Documents
Culture Documents
CHAPTER 1
INTRODUCTION
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Rayen steels (p) Ltd parameters to local conditions and effecting modifications to the plant to achieve a high degree of capacity utilization. As a result of all these measures and the care given in the training of operating personnel, it has been possible to achieve over 90% capacity utilization in the very first full year of operation. Another significant development has been to maintain the operation of the plant on 100% coal and achieve long campaign lives. Accordingly, the Company took on the work of setting up second unit of 100 TPD capacities at the same location. Construction of this second unit was completed in a record time and was commissioned in October, 1985. A significant achievement in setting up the expansion unit is that the plant was designed and built with total in house engineering expertise. The new unit started operating at the rated capacity with in a few days of its start up and continues to maintain high levels of productivity. Design and engineering capability within the country for setting up commercial plants
PLANT-GOING GLOBAL
On behalf of UNIDO, Sponge Iron India successfully completed large number of test work assignments on raw materials drawn from a number of countries like Niger, Zambia, Pakistan, Egypt, Nepal and Vietnam. The experience gained in designing and building, as well as operating Sponge Iron Plants and the availability of one of the best equipped metallurgical test centers, have made SIIL a unique consultant in the field coal based Direct Reduction Technology. Comprehensive consultancy work for the conversion of a cement kiln to produce Sponge Iron in Vietnam was one of the prestigious assignments undertaken by SIIL. The work included engineering design supply of equipment from India, supervision of construction, start up and stabilization of production and performance guarantees. Sponge Iron India has also provided
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PLANTS-CONCEPTS TO COMMISSIONING
With its rich experience in designing and establishing a number of sponge iron plants based on variety of raw material combinations, both within the Country and abroad, Sponge Iron India is in an exclusive position to render the complete range of engineering and consultancy services for coal based sponge iron plants. The spectrum of SIIL services include: a) Comprehensive testing of raw materials for the process. b) Preparation of project report for an investment decision. c) Basic and detailed engineering of the reduction unit and all the auxiliaries from raw material preparation to storage and handling of finished products. d) Preparation and selection of mechanical, electrical and instrumentation equipment including refractories. e) Inspection of equipment to ensure compliance of specifications and for meeting the required standard from operational point of view. f) Assistance in supervision of erection, start-up and commissioning. g) Scheduling and monitoring the implementation of project with assistance in trouble shooting during erection and commissioning. h) Assistance in commissioning the plant and optimizing the plant operations. i) Full performance guarantees for achieving rated capacity utilization.
World wide, recent trends in Steel have realized the growing potential in the Secondary route- Electric Steel making. With reduced availability of scrap and the limited scope for further growth in HBI, the only answer for providing 'Metallics' to this growing sector lies in coal based DRI. And when it comes to coal based DRI, Sponge Iron India Limited, the 'Technology Corporation', can provide cost effective solution.
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An ideal location for establishing a sponge iron plant is when the Proposed site is near to the iron ore and other raw material sources (Mainly coal) and at the same time relatively close the market centers i.e., secondary steel making units. As one of the two main raw materials i.e., iron ore is availability in abundance in Sandur sector, the ideal location of plant is considered to be near Bellary. In so far as coal is concerned, the nearest coal field is Singareni Collieries (SCCL) from where acceptable quality of coal can obtained. As the quality of coal required is only 40,000 TPS its a availability and transportation from SCCL by road in feasible. Apart from this if needed imported coal can also be considered through Chennai port in fact, Jindal Vijayanagar steel is obtaining imported coal for their operations.
As regards marketing the product, the same can consumed by large number of induction furnaces of even by mini blast furnaces located in the south. In fact, use of sponge iron to some extent in combination with iron ore would tend to reduce the coke rate of the blast furnace
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PLANT LAYOUT
The following major units are envisaged for the proposed sponge iron plant. Raw materials storage and handling Day Bins Rotary kiln and Rotary Cooler Project separation Waste gas handling system Water supply system laboratory Maintenance shop Central stores Sub-station Control room and M.C.C Administrative building
The raw material storage is located close to the raw material handling plant and the day bins. The kiln cooler building is also located close to the raw material day bins. A well planned road net work is proposed inside the plant connecting all the units of the plant.
Quality Policy
Rayen steels Limited is committed to comply with the requirements of the Quality Management System and to achieve continual improvement in its operations through it for the production and marketing of sponge iron. In order to attain this, the company shall strive to achieve its quality objectives through annual business plans and review the quality policy periodically to ensure its continuing suitability to company operations.
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Ownership pattern
Rayen organization setup under private limited co.. The firm consists of 4 board of directors 1. Mr. ObulReddy.P 2. Mr. Prakesh.S 3. Mr. Manohar.A 4. Mr. Ramu.G The authorized share capital of the company is 7,00,00,000 Which is divided in to 70,00,000 equity shares of 10 Rs each. Total investment is 1473.33 lakhs which is divided into following:a) Subscribed share capital 442.00 lakhs b) Term loans from Institution/banks 1031.33 lakhs
RAW MATERIALS
The principle raw materials required for the plant are: LUMP IRON ORE COAL LIMESTONE
Competitors Information
The major competition they face is from the local manufacturers. And a small range of competition from other national firms. The local competitors are:a) HOTHUR STEELS b) PRAGATHI c) SARJELLI STEELS d) BENACA STEELS e) BELLARY STEELS & ALLOY LTD f) GAYATHRI METELS
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Infrastructure Facilities
38 Acres of land Building in square feet:- 40000 Sq.feet machinery worth Rs:-2crore. Furniture Worth Rs: - 1lakhs. Computer aided Machinery worth Rs:-3lakhs. L&T JCB Rs:-18 lakhs. New technology adoption. Killen & Coolers. Stock House 10,000 Tonnes. Storage Shed 180 Tonnes. Heavy machinery like Hitachi, Jeb, Roller.
Work Environment
1. Maintaining safety and cleanliness measures. 2. Control of effluents. 3. Convenience and comfort during work that is operatives posture, seating arrangements. 4. Workmen safety measures like maintenance of machines and tools, providing guards, helmets, goggles, etc. 5. Workshop sanitation and cleanliness, temperature, humidity ventilation, lighting, etc.
Conveniences
1. Providing of drinking water. 2. Canteen services. 3. Cloak rooms, rest rooms, etc. 4. Transport.
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Rayen steels (p) Ltd Due to acute shortage of scrap world wide, sponge iron has become the only alternative feed stock for secondary steel making and hence its demand is growing day by day. This is a abundantly reflected by the manner in which he price it commands in the market.
Area of operation
As rayen steels is a small scale industry it function only in the national market sells its product to the local customers within India. If they get any best offer within their production capacity then they go for export in the best price.
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After commissioning the sponge iron plant, on which has reduced the dependability on scrap, RAYEN is now concentrating its efforts on reducing the power costs. Installation of pre-heated power plant, which helps in reducing the power cost. The company is planning to increase their production, presently 100 tonnes to 200 tonnes per day in future. To reduce cost of production.
MISSION
To maximize creation of wealth, value and satisfaction for the stakeholders. To provide technology and services through sustained research and development. To foster a culture of participation and innovation for employee growth and contribution. To cultivate high standards of business ethics and Total Quality Management (TQM) for a strong corporate identity and brand equity. To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience. To develop healthy interpersonal relation and positive and discipline in the organization. Establish long term relationship with customers achieve lower possible energy consumption.
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To study about different departments like marketing, operations, HR, MIS and so on. To study and understand the inter-relation among different departments. To find out the roles, duties, responsibilities of each personnel in the organization. To find out the reporting offices and subordinates of personnel in each departments. To find out the type of organization structure. To look out for organization problem, if any.
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CHAPTER 2
ORGANISATION STRUCTURE
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Structure
Strategy
Skills
Style
Staff
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STRUCTURE
Definition of Structure: Structure describes the hierarchy of authority and accountability in an organization these relationships are frequently diagrammed in organizational charts. Most organizations use some mix of structurespyramidal, matrix or structured ones to accomplish their goals. A structure is the formalizing of relationships, roles and responsibilities in order to recognize and perform work.
In simple terms, structure is a pattern in which various parts or components are inter-related and interconnected. So, organization structure is a pattern of relationships among various activities and positions. Because various people hold these positions, the structure defines the relationships among people in the organization Organization structure chart has been shown as under..
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ORGANIZATION CHART
BOARD OF DIRECTORS
Projects Manager
Accounts Manager
Materials D.G.M
Production, Planning & Plant maintenance Manager Lab testing H.O.D. Processing H.O.D Mechanical H.O.D Electrical & Instrumentation H.O.D Administration Plant Dept H.O.D
ADMIN
Raw material & Finished product Movement Stores Dept Purchase Dept Vehicle
Admin H.O.
Admin Plant
Maintenance
Civil Govt. Liasaning Internal auditing Waste handling House keeping Iron Ore sorting Safety Security Vehicle maintenance
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In RAYEN, each department is interlinked with other departments has to maintain a good control with other departments
1. STRATERGY
It refers to the set of decisions and actions at gaining a sustainable competitive advantage.
Towards suppliers:
To ensure prompt dealings with integrity, impartiality and courtesy and promote ancillary industries.
Towards employees:
Develop their capability and advancement through appropriate training and career planning.
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Towards community:
To develop techno-economically viable and environment-friendly products for the benefit of the people. Encourage progressive indigenous manufacture of products and materials so as to substitute imports. To ensure safety in operations and highest standards of environment protection in its manufacturing plants and townships by taking suitable and effective measures.
Financial objectives:
To ensure adequate return on the capital employed and maintain reasonable annual
dividend on its equity capital. To ensure maximum economy in expenditure. To manage and operate the facilities in an efficient manner so as to generate adequate
internal resources to meet revenue cost and requirements for project investment, without budgetary support. To develop long-term corporate plans to provide for adequate growth of the activities of the corporation. To endeavor to reduce the cost of production of sponge iron by means of systematic
SYSTEM
System refers to all the rules, regulation and formal procedure and informal that complement organizational structure. It includes buying and selling, planning and control system, capital budgeting system, recruitment, training and development schemes. In RAYEN there is a separate department to plan and control the buying activities in this department the organization has to account for how much raw materials the trucks have to bring. The buying is planned according to demand of the sponge iron in the market. Recruitment is the process of searching prospective employee and the recruitment of employees are carried out at the head office, Bellary in the human resources department. In case of vacancies or in case of appointing from outside, the RAYEN recruit people through consultancies, employment M.P BIRLA Institute Of Management, Bengaluru Page 21
Rayen steels (p) Ltd exchange and sometimes it will be published in news papers. They conduct interview. The qualified suitable candidates selected to the right job and they will provide training and development programs and opportunities and The minimum period of training varies from a week to a month They conduct
STYLE
Style of the organization is the evident through the patterns of actions taken by the member of the top management team over a period of time. Reporting relationships may also convey the style of the organization. Leadership style of managers of RAYEN STEELS PVT LTD: Maintain discipline in the organization. Gives instructions and orders to the subordinates. Listened to subordinates and responds to their needs. Takes important decisions for the group. Maintain unity in the organization. Inspires and motivates the various members of his group. Achieve or formulate objectives for his groups. Maintain communication in the organization.
The manager plays a vital role (top management). The manager of the department takes all the plans, policies, procedure, etc. The department heads like marketing, security, finance, R&D, HR, and buying has the authority to take decisions regarding their department. It is said, Whenever some responsibility is given some authority should be given. Like manager takes decisions regarding sales, dealers of different marketing strategies. Like this finance manager takes the decisions regarding preparing profit and loss A/C and Annual Report of the corporation.It has very good quality circle program through which the employees and workers are allowed to discuss any existing problem or can healthy suggestion regarding any problems to the department manager. This will build healthy relationship between manager and subordinates and workers.
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STAFF
Staffing is the process of acquiring human resource for the organization and assuring that they potential to contribute to the achievement of the organization goals. Staffing includes the selection, placement, training and development of appropriate qualified employees. A standard selection process has the following steps screening application forms, selection test interview, checking of references and placement.
PLACEMENT
After a candidate is selected for employment, he is placed on the job. Initially the placement may be on probation, the period of which may extend from six months to one year. After successful completion of the probation period, the candidate may be offered permanent employment in the organization.
SKILLS
Skills refer to an organization dominant capabilities and competence with employee. Every organization needs to has well trained and experience people to perform the required activities. A skill is an individual ability to translate knowledge into action. The aim of organization is to provide quality to their customer satisfaction, consistent quality to all. The organizations success depends on the skills of the employees.
SHARED VALUES
It refers to set of values and aspiration that goes beyond the conventional formal statement of corporate objectives. The organizational cultures can be viewed as system of shared values. In Rayen steels every employee has to participate in taking the decision in the organization. The finance department has to maintain proper accounts. The main aim of employee is to develop the organization, their activities and their public service with efficiently.
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CHAPTER 3
FUNCTIONAL AREAS
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3 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION 1. HUMAN RESOURCE DEPARTMENT 2. FINANCE AND ACCOUNTS DEPARTMENT 3. MARKETING DEPARTMENT 4. PRODUCTION DEPARTMENT 5. LOGISTICS
SOCIAL OBJECTIVES
The social objective of HRM is to seek and to ensure that the organization becomes socially responsive.
ORGANIZATIONAL OBJECTIVES
It makes sure that HRM is not a standalone department but rather a means to assist the organization with its primary objective.
FUNCTIONAL OBJECTIVES
It reminds the HRM that it has only functional value and should not become too expensive.
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PERSONAL OBJECTIVES
It assists employees in achieving their personal goals. To fulfill their personal financial and wealth requirements. To make the employees well trained and skillful workers in the organization.
HR POLICIES
They continuously foster a feeling of community amongst their work-force. They work as a collective force towards a goal that benefits everybody. Apart from on-the-job training and technical training, numerous programs on general management and behavioral topics are conducted each year. Their remuneration and incentives match among the best corporate organizations in the world.
D. RECRUITMENT PROCESS
In this organization the recruitment process consists both internal factors and external factors. Whenever there is vacancies and need for employees they go for recruitment process. Here the ob analysis process begins and by analyzing the mgt will come to now in what number the employees needed and etc. They recruit from reference, employment exchange and consultancies.
E. SELECTION
After completing the recruitment process then they step into the selecting process. Verification, screening, elimination and selection.. They call upon the selected applications for the interview. In this procedure they try to analyze the applicant whether he is having the required knowledge or not, he is suitable to work in this organization or not, about his past experience if they got and many more about his of her personal matters, etc.
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Rayen steels (p) Ltd After completing the interview they have to attend the medical examinations or tests conducted by the company and they have to qualify in it.
. CONVENIENCES
Providing of drinking water. Canteen services. Cloak rooms, rest rooms, etc. Transport.
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1. DEFINITION OF MARKETING
Marketing is a social process by which individuals and groups obtained what they need and want through creating, offering and freely exchanging products and services of value with others.
2.AIM OF MARKETING
To know and understand the customer so well that the product or service first him and sells itself. Ideally marketing should result in customer who is ready to buy. All that should be needed then in to make the product or service available.
5. OBJECTIVES OF MARKETING
To take care of the sales and dispatching them properly To look after the central excise matters pertaining to the sales of the department.
6.POLICIES
1. Keep a watch on the market conditions. 2. Branch officials and agents should always be in touch with customer. 3. RAYEN always prefer to have direct contact with the plot owners for timely supply of raw materials. M.P BIRLA Institute Of Management, Bengaluru Page 30
Rayen steels (p) Ltd 4. Orders are always taken on first cum first basis and credit sales are negotiated only after knowing buyers credibility and prior approved of management. 5. The transporter approaches marketing section for billing and other various document required as per government rule.
7. PRACTICES/PROCEDURE
1. Only those employees who know the local language are sent to the customers. 2. Marketer makes the customer to know the quality checks done at RAYEN. 3. The customers financial strength and weakness and requirements are known to the branch officers and agents.
8. MARKETING MIX OF RAYEN 1.PRODUCT: Sponge iron Quality : High quality Branding: RAYEN STEELS PVT LTD Packing Colour
: Not required : ash
2. PRICE
Cash transaction: As Price is fixed by the sponge iron association it cant be changed. It is useful to maintain good and healthy relation with competitors.
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Cash discount: It is left to the company weather to discount or not if it is paid from
cash.
3. PROMOTION Public relation: Good relationship Advertising & publicity: Not needed
4.PLACE Channels of distribution: Direct selling and commission agents. Mode of transport : By truck only
Learning the wants and needs of buyers by using such sources are: Primary sources Secondary sources
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PRIMARY SOURCES
The data collected through the observation, by personally asking questions to managers, workers and others.
SECONDARY SOURCES
The data also collected through the company and Manuals.
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MEANING OF FINANCING
The cost of the project would be financed in the following manner
Total
1473.33 lakhs
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FINALCIAL RESULTS/RATIOS
Taking into consideration estimated cost of the project, means of financing as mentioned above on the working results projected over a period of ten years the financial aspects of the project are as follows:
Operating cost g. p ratio Operating profit Break even point Payback period Internal rate of return
Rs 1828.61 lakhs on 3rd year Rs. 38.58 lakhs on 3rd year 0.33% on 3rd year 12.56% on 3rd year 2 years 45.43
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Sized iron ore, sized coal and sized limestone will be received from the mines/suppliers directly by road unloaded and stacked in the raw material yard. The material will be withdrawn by means of pay loader and tippers and unloaded into the ground hoppers. From the ground hoppers, the materials would be conveyed to respective vibrating screens by means of belt conveyors and ultimately the sized material would be stored in the earmarked day bins. One road weight bridge would be provided for weighing all the incoming materials to the storage yard and outgoing materials from the storage yard.
2. STOCK HOUSE
The reduction plant would have a stock house housing the day bins for storing sufficient requirements of various raw materials. Here, sized iron ore, sized fine coal, sized feed coal and limestone will be M.P BIRLA Institute Of Management, Bengaluru Page 36
Rayen steels (p) Ltd stored in separate RCC bins. Weigh feeders will be provided to the raw material bins for withdrawing predetermined quantities of iron ore, coal and limestone from the bins which will be conveyed to the kiln feed building by means of belt conveyor.
For Direct Reduction of Iron ore, two rotary kilns which is the main/major facility. The kiln feed from the charging end will consist of screened iron ore, feed coal and limestone. A portion of fine coal will be injected from the discharge end of the kiln. Inside the kiln, the raw materials will be dried and heated to the reduction temperature of approximate 1000 degree centigrade. The iron oxides of the ore will be reduced to metallic iron by carbon monoxide generated inside the kiln. The heat required for the process will be supplied by controlled combustion of carbon and volatiles in the kiln. Thermocouples will be located along the length of the kiln shell for temperature measurement in various zones. The temperature will be regulated by controlling the amount of combustion air
admitted into the kiln through fans mounted on the kiln shell. A variable speed main drive has been provided to rotate the kiln at desired speeds. For initial starting and during emergency operation an auxiliary drive has been provided which will rotate the kiln at a constant RPM. The inside of the kiln will be lined with special high alumina refractory. Light diesel oil or H.S.D oil will be used for initial heating of the kiln during start-up and during disturbed operation of the kiln. No fuel oil will be required in normal operation. However, in the event of any thermal imbalance occurring during operation, fuel oil will required to be used for correcting the imbalances in the shortest possible time.
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Rayen steels (p) Ltd The product from the kiln will be cooled in a Rotary Cooler by means of indirect spray of water. Arrangement for by passing the product will be provided at the discharge end of the cooler for any emergency discharge of materials.
The cooled product will be conveyed to the screening and magnetic separation building by a system of belt conveyors. The cooling water will be collected in troughs below the cooler and pumped to the cooling tower for cooling and recycling after adding the required make up water.
4.PRODUCT SEPARATION
The cooler discharge consisting of sponge iron (lumps and fines) which are magnetic and char and dolochar which are non magnetic will be conveyed to magnetic separators. Magnetic fraction of + 3mm will be conveyed to sponge iron storage bin. The non magnetic fraction of +3mm will be stored in char bin. Similarly -3mm sponge iron fines and char fines (dolochar) are also separated and stored separately in different bins.
Rayen steels (p) Ltd then through a E.S.P where balance dust particles are separated. Now the waste gases free from any dust particles and at a temperature of about 140 degree centigrade is let out into the atmosphere through an RCC stake of 40 meter high.
6.STORAGE SHED
Sponge iron from the product separation unit will be conveyed to sponge iron bin of about 180 tonnes capacity. In the normal course, it is envisaged that customers trucks will be directly loaded from the sponge iron bin. However, in case the bin is full sponge iron from the bin will be transported to a covered shed for storage.
7. CONTROL ROOM
A centralized control room is provided with metering and control instruments besides interlocking and protection schemes. The room will be centrally air-conditioned.
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Pumps are provided for circulation, cold water to cooler and hot water through cooling tower. The other requirements like for cooling compressor etc. is met from the ground water reservoir directly. An overhead tank is provided in the plant to meet the water requirement for about half an hour during emergency, like power failures, fire etc. This overhead tank has one separate compartment to store and supply drinking water to the plant& personnel.
For distribution of compressed air to different consuming points, an adequate distribution net work of pipelines has been provided.
10.LABORATORY FACILITIES
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Rayen steels (p) Ltd Laboratory equipments required are jaw crusher/roll crusher, discpulveriser, muffle furnace, drying cabinet, rotary sieve shaker, C and S apparatus, satmagan, electronic balance and glassware.
PROCESSING DEPARTMENT:
Here we can say that processing department is the heart of the industry. In this department the employees have been working on the processing of the production. In steel industry maintaining quality is very important. In getting quality output the procedure of processing takes a vital part like in what proportion the raw materials are to be used, in what time it is to be released etc.. The main component in this production process is that Kiln The following are main components are included in the kiln. 1. Kiln main drive: It is used for rotating kiln. 2. Cooler main drive: It is used for cooling after all process the products should be cool. 3. Sheller fan: it is used for controlling temperature that is increasing or decreasing the temperature. 4. Lube compressors: it is used for coal feed into Kiln by pressure. 5. Iron weighing feed: it is used for transfer raw materials into kiln. 6. ESP ID fan: it is used for maintaining a pressure. 7. Feed coal range: it should be range +14-1. 8. Injection coal M.P BIRLA Institute Of Management, Bengaluru Page 41
Rayen steels (p) Ltd 9. Dolomite 10. CB Fan:it is used for output increasing to temperature RACF: Rotary Air Lock of System. 11.Poll: it is used for controlling air pollutions. 12.Char coal: wastage ECT
Production capacity of plant: Every day the capacity of production in this plant 230 tones sponge Iron per day
CENTRAL STORES
One central store is provided to store various materials consumables and spares viz, equipment, conveyor belts, grease, lubricants and refractors to meet operation requirement of the plant.
The air over a Sponge Iron Plant area and beyond its boundaries tends to get polluted with gases and dust particles emanating from the stack, transfer points of conveying and handling equipment.
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Rayen steels (p) Ltd The major atmospheric pollutants in a Sponge Iron plant are waste gases mainly consisting of carbon dioxide, sulphur dioxide, nitrogen, iron ore dust, coal fines, ash, limestone fines, etc. Exhaust from both technological and ventilation equipment would be treated and let off to atmosphere at a height according to air pollution control norms. The stack height will be chosen as to ensure that ground level concentration of pollutants remains within the permissible limits ensuring that the chimney height is at least 2m above the top most point of the adjacent tallest building. The off gas from the rotary kiln containing combustibles like carbon particles and carbon monoxide apart from oxides of sulphur and fines of iron ore, coal and limestone are completely burnt in the after burning chamber and the waste gas is passed through gas cleaning plant consisting gas conditioning tower and EP to make free from any hazardous elements before being let out into the atmosphere through a 40 m high stack.
b) WATER POLLUTION
Adequate effluent handling, treatment and disposal measures have been taken to conform to prescribed norms. The waste water after treatment would be discharged into the storm water drainage system, chemical wastes from laboratory, will be neutralized before discharging into the sanitary sewerage treatment system.
Rayen steels (p) Ltd silencers.Ventilation fans would generally be installed in enclosed premises. Supply ducts and grills on the ventilation and air conditioning system would be suitably sized for minimum noise level.
13. WATER GAS EMANATING POINTS AND CONTROL DUST EMISSIONS AND CONTROL
From the transfer points at crushing, screening, cooler discharge and product separation, some quantity of dust is eliminated. To avoid the pollution of the environment, the de-dusting points are provided at these three places. In this system, the suction ducts are provided at various points and connected to a bag filter house. One ID fan is used to create suction and the dust particles collected in the hopper are drawn out with the help of a rotary valve, for humidifying the dust to avoid flying of the same.
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Rayen steels (p) Ltd One set of 500 KVA rating at 415 V, 50 Hz is provided to cater to the emergency power requirement of vital units of the plant requiring uninterrupted power supply. The DG set will be complete with auxiliaries like AMF panel, day oil storage with transfer pumps etc, and necessary instrumentation.
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CHAPTER 4
SWOT ANALYSIS
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4 SWOT ANALYSIS
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STRENGTHS
RAYEN STEELS PVT LTD is a reservoir of skilled and experienced personnel. RAYEN STEELS is located near the major power generating stations both hydra and thermal like Raichur, Munirabad, Shalvathe and Kalinga all these stations are connected to the grid at Munirabad about 55kms from Bellary. Commissioning the sponge iron plant as reduced the dependability on scrap. Good corporate image of RAYEN enhances the level of confidence in manager. RAYEN has a customer friendly approach and improved customer orientation. Non-existence oflaour unions. Customer percentage of RAYEN is fair and of reliable supplier. Market demand for sponge iron is more. Young and enthusiastic managers and staff.
WEAKNESSES:
RAYEN is largely dependent on bank loans rather than other sources. Concentrated on south India market and neglected other parts. It has to depend on other sources for the procurement of raw materials. RAYEN is facing a lot of problems like transportation, diesel& fuel, break downs, Etc .
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OPPORTUNITIES:
Efforts are on for reducing the power cost, which is key element in the process of sponge manufacture. Since there is a growing demand for the steel, and steel industry of 75% uses the sponge iron as their key raw material, so by which it symbolizes the growth of demand for sponge iron. This year RAYEN has given best of its performance, so it will imbibe a new enthusiasm in its employee to do better. Steel industries such as Jindal, Kalyani and Mukunda have come up in Bellary region from which demand for sponge is more. Availability of well educated young and dynamic employees, for the growth of organization. Increase of govt role in the monitoring the sponge iron industry in bellary , which can make the game fair play between other players in industry. Govt regulations on the allotment of the very important raw material in manufacturing process coal. Govt initiatives on the financing schemes for establishing of new plants in the industry. Last but not the least the todays trend of growing prices of steel and the demand from the foreign markets like china(for reason of prestigious Olympic games.)
THREATS
Increased competition in the market with other domestic producers. Obsolescence of existing technology. High cost of raw materials. Tight money market situation. Less accumulation of funds from promoters. They cannot change the selling price of the product as it is an administered pricing by sponge iron association.
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CHAPTER 5
FINDINGS SUGGESTIONS AND CONCLUSION
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LOGISTICS DEPARTMENT Entry of number of vehicle used for logistics Maintenance of entry records which includes Entry of vehicle register no Weight Time(in and out) Purpose Department connected with Raw materials contained The vehicle entries have been reduced due to restrictions laid by the government on the mining of iron ore in BELLARY.
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5.1MAJOR FINDINGS
Concentrated on south India market and neglected other parts of the nation as well as country. Industrial relations are poor in nature and it is facing heavy competition in the market. Production technology and capacity of production is lower in the scenario. Older concepts of management. Training facilities and techniques are not in the process. Poor working environment and culture.
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5.2SUGGESTIONS
To improve their production technology, so as to improve their production capacity. Rayen as having a competitive advantage so as to try to enter national markets to increase their area of reach. To develop industrial relations, so as to make them better competitive then the competitors. It has to strive for the market leadership, by improvising their quality production methods and costs. Improve the organizational culture or work environment. To provide training when and then needed, so as to improve the performance of the employees. To implement the new concepts of management, than following the older concepts. To follow the participative style of management. To implement the performance appraisal methodologies, as to facilitate a greater morale in workers by giving opportunity for their growth.
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CONCLUSION:
The internship training in the company helped me to know the practicalities. I learnt about
organization as to how it works in the management aspects and the policies and procedures totally it was highly useful training for me in the company. This has added value in my academic learning.
Its gives the knowledge about how to communicate with the employees and with the management. Its also helping me to maintain good relationship with the top level management and it also gives the knowledge about how the management responsibilities flow in the organization. It was one of wonderful experience with the organizational visit. It was a great learning experience working in Rayen steels pvt. Ltd, it helped me improve my knowledge and skill. It enabled me to get a brief knowledge on the various process that organizations work on and the cross functional department mental work carried out in the company.
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ANNEXURE
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BIBLIOGRAPHY:
REFERENCE BOOKS : 1. F. M-- PRASANNA CHANDRA (7th edition) I.M.PANDAY (9th edition 2004) 2. H. R.M-. DR. K. ASWATHAPPA(5th edition 2008) 3. MARKETING MANAGEMENT PHILIP KOTLER,(12th edition 2007)
WEBLIOGRAPHY:
www.steelscenario.com (Date and Time of access-29 july 1:30) www.spongeironindialtd.com (Date and Time of access- 10 Aug 10:00)
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