Professional Documents
Culture Documents
Social networking often associated with collaboration or knowledge management (internal) and CRM (external) strategies Benefits expected from social tools and social applications
Connect people internally and externally (e.g., expertise location) Build community across different function areas (e.g., best practices) Improve external relationships and brand reputation Break down organizational barriers and information silos Promote broader participation in innovation (ideation) efforts Address generational shifts (e.g., aging workforce) Meet technology expectations of younger workers Support strategic talent and learning initiatives
However open and transparent environments can raise identity and security concerns
+1-234-567-9012 zxcvbcvxvxcccb@bah.com
+1-234-567-9012 zxcvbcvxvxcccb@bah.com
Personal Claims
Employee Profile #3
Bob Jones: @SamJ Ive changed the access controls so you can get into the workspace
+1-234-567-9012 zxcvbcvxvxcccb@bah.com
Personal Claims
External social data can be plugged into social network sites, e-mail clients, and other application contexts
Unification of an employees work and non-work social structures The Work Me The Citizen Me
10
Answer Person
Wiki Gardener
Idea Person
News Filter
11
Needs to figure out how to help a company deal with export / import regulations in country XYZ
Has dealt with import / export problems in country XYZ for years in past job role
12
Information Security
Intellectual property, compliance, e-Discovery, monitoring Aggregation / correlation capabilities Data management and data integration (profiles, roles, etc)
Privacy
Adherence to regulatory statutes, level of employee controls, possible stalking situations (hostile workplace)
Recommendations
Moving forward with social media and social networking efforts
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Social media and social networking are strategic initiatives that are here to stay saying no is not the right approach A decision-making framework and governance model is an essential component of any strategy Policies and procedures need to focus on the human element and avoid technology as a panacea Identity and security objectives need to be viewed on the same level as desires for openness and transparency IT teams that should be viewed as key stakeholders in social media and social networking strategies include:
Groups responsible for collaboration and community efforts Identity management and security groups Information management and data analysis groups
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Blogs
Collaboration and Content Strategies blog (http://ccsblog.burtongroup.com/) Identity and Privacy Strategies blog http://identityblog.burtongroup.com/ Collaborative Thinking (http://mikeg.typepad.com/)
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Q&A