Professional Documents
Culture Documents
INTERVIEW
WHAT’S THE STORY? (Interview with CEO / CMO)
What does the brand stand for?
What are the challenges of the brand?
What are the recent developments?
What is the vision for the futur?
WWW.COOLBRANDS.ORG
Online platform for Brands, Marketing Professionals, Universities, Students and Branding
Experts.
The branding cases are read, used and commented upon.
Interaction between Brands, Students and Marketing Professionals.
Lectures by the brand as part of the CoolBrands Roadshow to the top universities.
ON TARGET DISTRIBUTION
- Network Events
- Award Ceremony of the online case contest
- Brand experiences