Running head: RESEARCH METHODOLOGIES PAPER Research Methodologies Paper

There are many settled cultures whose economic and social status is set at a high level. India is changing to become one of those economic and social status countries. According to Risk Based Decision Making Guideline (2005), Indias industry is largely based on state and joint ownership, noticeable by growing technological advancements and productivity. Expanding into Indias market requires comprehensive research. Social/cultural, economics, demographics, technology/infrastructure, political/legal and meeting or completing the research under a set budget are all examples of opportunities or risk drivers that will be analyzed. Types of research include; automated country analysis tools and services, risk analysis matrix, qualitative research, quantitative research, risk-based decision making, and decision trees. A tool that has been used, and is still used, for identifying the parameters of opportunities and risk are that of a risk analysis matrix. Some factors that are identified through the risk analysis matrix is that of demographics, economics, legal & political, technology and infrastructure, and finally cultural and social. These factors are reflected upon by business development, business investment, and business operations. An in-depth interview has been used to focus on qualitative research. This method helps to gain an upper hand in commissioned projects that have specific guidelines for development groups. These groups are to discover experiences and views of their target market through interviews, which are conducted with many potential players of the industry. Such players could be classified as the wholesalers, distributors, service suppliers, trading companies, suppliers, and manufacturers. Sometimes these players include analyst of third party

individuals/observers from study groups, observers, industry associations, and representatives.

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In order to address international issues, interviews must be done by the headquarters of the global and regional headquarters as long as with the analyst to review issues that are presented internationally. For interviews to be understood to their fullest extent, the fluent language of the native linguists that are trained in the interviewing techniques of the market, are the individuals that help with this scenario to prevent any miscommunication of any sort. Data, numerical to be more specific, is a form of quantitative research that employs many different forms of research such as the national census, which takes a household and the family members, and records them for government use. Another survey would be that of a trade survey. These surveys are important for those areas that are not covered by semi-official or official sources. In order to obtain these market/share data, a wide-range of companies, with different functions, must take many surveys to obtain various perspectives. After the data is recorded into information, the respondents data must be tested to ensure reliability so bias opinions will be limited from one source. A process, or a tool, that is used to for decision-making that assesses risk is known as a risk-based decision making process. This tool takes the information provided and organizes it to accommodate the possibility for multiple outcomes that are unwanted and that are in a structure that gives the decision-makers the information choices. A tool that can help choose several courses of action is that of a decision tree. The purpose of a decision tree is to deliver a structure that distributes a layout of different highly effective options which can be investigated. Another perk to the decision tree is that it helps form a balanced picture that reflects the rewards and risks that relate to the possible action to be taken.

The key opportunities and the risk for the driving forces must be carefully diagnosed.

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Driving Forces

Business Development Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks

Business Investment Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks

Business Operations Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks Opportunities & Risks

Demographics

Economics

Legal & Political Technology & Infrastructure Cultural & Social

Thus various factors including following will be studied in the matrix form as above:

A factor relating to the economics would be that it, economics, needs to be monitored rigorously. Such monitoring must be done through tends like interest rates, disposable income, gross domestic products, and unemployment levels. potential factor are as follows: Productivity of the Industry The infrastructure represented efficiency by including airports, roads, hospitals, healthcare, communication, education, and so on. Other regulations that must be taken into account are that of politics. When dealing with trade regulations, especially foreign trade, companies need to view international companies to others that are global companies. The company must consider the following factors: Risk/Stability Political Some technological factors that could be a

RESEARCH METHODOLOGIES PAPER Personal/Corporate Tax Laws Debt/Activity - Government Surplus/Deficit - Budget

Society Trends: Demographics:

Age Distribution Education Levels Population Size/Distribution Ethnic Origins Income Religious Affiliations Ethnicity/Origins

Attitudes:

Capitalism/Materialism/Free Enterprise Roles Church/Religion/Family/Government importance of work, pride of accomplishment Individualism/Collectivism Environmentalism Consumerism

Recommendation about Indias environment relevant to our product and its marketing campaign Industrial centers are located in Old Delhi, New Delhi area, Calcutta, Mumbai and Chennai. Indian currency is called Rupee, which means "New-money." Being the second ranked

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in farm output in the world agriculture is a large part of India. With the climate being a subtropical climate, the land favors agriculture. The Indian culture being anywhere between 3,000 to 5,000 years of age, this civilization definitely has culture and history behind it. Including that of artifacts that are not only political but philosophical, and artistic. India, being a destination that is attracting business and has huge growth potential, is only its transition era with much more room to grow. Because India is such a large country, one must be aware of the culture and its variety. This culture has a different managing style than that of the United States of America. The culture of India, having such a vast history of culture, prefers to have their negotiations move slowly and establish a trust in their business meetings. When you compare this to the United States of America who would like to cut the chase, a slight frustration will occur. When considering the marketing campaign, instinct should take over and the marketing team should look into the major cities of India and their strategy. Their promotion strategy must be influenced by the culture of the people and remember that certain factors have developed into a relationship that has not only been a mutual reward but a campaign for the product that has been effective.

RESEARCH METHODOLOGIES PAPER References Anheier, H., Carlson L. (2001). The Civil Society Diamond: A Primer Retrieved December 3, 2005 from website www.civicus.org/new/media/CDMethodologyPrimer2.pdf Mindtools (2005).Decision Tree Analysis. Choosing Between Options by Projecting Likely Outcomes. Retrieved December 3, 2005 from website http://www.mindtools.com/dectree.html (Unknown). Risk Based Decision Making Guideline. Retrieved December 3, 2005 from

website http://www.google.com/search?hl=en&lr=&oi=defmore&defl=en&q=define:Tools