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A
@p
2
1
=
1
t
< 0
and
8
>
<
>
:
@
B
@p
2
=
1
2t
(j
1
2j
2
+ t| + c
2
)
@
2
B
@p
2
2
=
1
t
< 0
We nd at the equilibrium :
8
>
<
>
:
@
A
@p
1
= 0
@
B
@p
2
= 0
==
8
>
<
>
:
j
1
=
1
2
(j
2
+ t| + c
1
)
j
2
=
1
2
(j
1
+ t| + c
2
)
==
8
>
<
>
:
j
1
= t| +
1
3
(2c
1
+ c
2
)
j
2
= t| +
1
3
(c
1
+ 2c
2
)
The optimal prot functions of rms and 1 at the equilibrium are :
:
A
=
1
2t
t| +
1
3
(c
2
c
1
)
2
and :
B
=
1
2t
t| +
1
3
(c
1
c
2
)
2
Demand functions are :
1
A
= ~ r =
1
2t
t| +
1
3
(c
2
c
1
)
if j
1
1`1
A
2
1
B
= | ~ r =
1
2t
t|
1
3
(c
2
c
1
)
if j
2
1`1
B
2
6
2 No licensing
In this regime, innovative rm prot alone from its innovation while non in-
novative rm uses the old technology. Denoting by c
1
and c
2
marginal unit
costs of respectively rm and rm 1, we can write: c
1
= c and c
2
= c.
Replacing in rms equilibrium prots, we nd:
:
A
=
1
2t
t| +
1
3
2
and :
B
=
1
2t
t|
1
3
2
Price equilibrium are :
j
1
= t| + c
2
3
and j
2
= t| + c
1
3
We can see in j
1
and j
2
that the use of the new technology allows rm
to buy its product at a price [j
1
j
2
[ =
1
3
lower than rm 1 price. this
dierence in prices depends on the size of innovation which will decide if
the non innovative rm will leave or not the market. In fact, rm 1 using the
old technology make a non negative prot when j
2
c == < 3t|. We can
see that equilibrium price of rm 1 exceeds its production unit cost c when
innovation is non drastic ( < 3t|). To have a Nash Equilibrium, we suppose
that innovation of rm is not drastic to avoid having a monopoly on the
linear city since for _ 3t| we have j
2
< c and :
B
= 0.
The prot of rm includes three functions: an ane function on the interval
1`1
A
1
, a parabolic function on the interval 1`1
A
2
and a null function on
the interval 1`1
A
3
. To have a Nash equilibrium on the interval 1`1
A
2
, the
maximum prot of rm on the interval 1`1
A
2
must be higher than its
maximum prot on the interval 1`1
A
1
.
Firm optimal prot on 1`1
A
2
is :
Int2
A
=
1
2t
t| +
1
3
2
and the optimal prot
on 1`1
A
1
is :
Int1
A
=
2ct +
2
3
|
:
A
=
8
>
>
>
>
>
<
>
>
>
>
>
:
(j
1
c
1
) | Si j
1
1`1
A
1
(j
1
c
1
)
p
2
p
1
+tl
2t
Si j
1
1`1
A
2
0 Si j
1
1`1
A
3
==:
A
=
8
>
>
>
>
>
<
>
>
>
>
>
:
2ct +
2
3
| Si j
1
1`1
A
1
1
2t
t| +
1
3
2
Si j
1
1`1
A
2
0 Si j
1
1`1
A
3
A Nash equilibrium exists if :
Int2
A
:
Int1
A
==c <
l
4
+
"
36t
2
l
( 6t|) .
Proposition 1 When there is no licensing, a Nash equilibrium exists when
innovation is non drastic and when rms are located symmetrically on the
linear city and verifying c <
l
4
+
"
36t
2
l
( 6t|). When innovation is drastic,
the non innovative rm, using the old technology, leave the linear city.
7
Lets now study the eect of the innovation size on rm locations. We denote
by c
max
=
l
4
+
"
36t
2
l
( 6t|) the maximum distance between one rm and
the nearest end point of the city. Calculating the derivative of the maximum
location with respect to we nd:
@amax
@"
=
1
18lt
2
( 3|t) < 0 when < 3t|
we see that, when the size of innovation increase, the maximum location de-
crease which means that rms come closer to the end points of the city.
Proposition 2 When innovative rm do not license its innovation, more the
innovation size increase more rms, placed symmetrically on the linear city,
become closer to the end points.
3 Fixed fee licensing
In this regime, rm 1 can use the new technology in exchange of the payment
of a xed fee denoted by 1 to the patent holding rm. The maximum amount
that rm can choose is equal to the increase of rm 1 prot when using
the new technology. 1 = :
F
B
:
PL
B
c with c 0 to be sure that rm 1
will accept to buy the license.
Firm and rm 1 production unit costs are c
1
= c
2
= c . Replacing in
the prot functions we nd : :
A
=
1
2t
(t|)
2
and :
B
=
1
2t
(t|)
2
Fixed fee amount is equal to :
1 =
"
6t
2t|
1
3
c
Total revenue of the patent holding rm is:
F
A
= :
A
+ 1 =
1
2t
(t|)
2
+
"
6t
2t|
1
3
c =
1
2t
t| +
1
3
2
9
c
Proposition 3 In a Hotelling model where rms are located symmetrically
and with a patented cost-reducing innovation owned by one rm, we nd that
xed fee licensing is always lower than no licensing independently of the inno-
vation size.
PROOF. [Preuve]
F
A
:
PL
A
=
1
9t
2
c < 0
8
4 Royalty licensing
In the royalty regime, the cost-reducing innovation is sold to the non innovative
rm in exchange of a royalty amount depending on the production made with
the use of the new technology. The amount of royalties is proportional to the
demand of rm 1 and equal to : (| ~ r). Firm 1 will accept to buy the license
in this regime only when it will allow it to increase its no licensing prot which
means that : must be in the interval ]0. [ unless this licensing regime will not
be important to study.
Production unit costs of rms and 1 are respectively c
1
= c and c
2
=
c + :. Replacing in the prot functions we nd :
:
A
=
1
2t
t| +
1
3
:
2
and :
B
=
1
2t
t|
1
3
:
2
Maximizing rm prot with respect to : we nd :
@
A
@r
=
1
9t
(: + 3|t) 0. Since : ]0. [ then :
A
is maximal when : is maximal
which means that :
= c (c 0)
The prots of the two rms are :
:
A
=
1
2t
t| +
1
3
2
and :
B
=
1
2t
t|
1
3
2
Total revenue of the patent holding rm is :
r
A
= :
A
+ : (| ~ r) =
1
2t
t| +
1
3
2
+
"
2t
t|
1
3
(2c + )
r
A
:
PL
A
if < 3t| 2c and
r
A
< :
PL
A
if 3t| 2c
Comparing rm total revenue when licensing with a xed fee and its total
revenue when with a royalty licensing, we nd that (when c 0)
r
A
F
A
=
"
18t
(9t| 6c ). We notice that
r
A
F
A
if < 9t| 6c and
r
A
<
F
A
if
9t| 6c .
Proposition 5 Royalties licensing can be better than xed fee licensing when
innovation is small or intermediate ( < 9t| 6c). However, a xed fee is
better for the patent holding rm than royalties when innovation is strong
( 9t| 6c).
9
Optimal licensing regimes for the patent holding rm are as follows :
8
>
>
>
>
>
<
>
>
>
>
>
:
: ~ 11 ~ 1 if 0 < < 3t| 2c
11 ~ : ~ 1 if 3t| 2c < < 9t| 6c
1| ~ 1 ~ : if 9t| 6c
The optimal licensing regime when < 3t| 2c is royalties while no licensing
become better when 3t| 2c. However, royalty licensing is an optimal
strategy for the patent holding rm only when we have two rms on the
market. Les remember that to be in a Nash equilibrium, rm and rm 1
must choose their prices such that [j
1
j
2
[ _ t(| 2c) unless one of them
make a non positive prot. So rm will keep its price in this interval only
when it has not interest to deviate, which means that it makes a prot in this
interval greater than its prot in the other interval.
r
A
=
8
>
>
>
>
>
<
>
>
>
>
>
:
2
3
+ 2ct
| if j
1
1`1
A
1
1
2t
t| +
1
3
2
+
"
2t
t|
1
3
(2c + )
if j
1
1`1
A
2
0 if j
1
1`1
A
3
r
A
INT
A
2
r
A
INT
A
1
==c <
l
4
"
18t
2
l
( (9t| 3c))
Proposition 6 Royalty licensing is optimal for the innovative rm when in-
novation is small ( < 3t| 2c) and when it is located in the interval [0.
l
4
"
18t
2
l
( (9t| 3c)) [ . For other locations or innovation size, no licensing be-
come the optimal licensing strategy.
5 Conclusion
We studied in this in this model optimal licensing strategies for an innovative
rm on a Hotelling linear city. We nd that the size of the innovation has an
eect on rms equilibrium locations. when rms are located symmetrically,
we nd that an increase in the innovation size make rms more close to the
end points of the city. We also nd that a xed fee licensing is always lower
than no licensing regime and in this licensing, the non innovative rm leaves
the market when innovation is drastic. In a comparison between xed fee and
royalties, we nd that xed fee is better than royalties when innovation is
intermediate or strong. Finally, we show that a Nash equilibrium exists for a
royalty licensing when innovation is small and for specic rm locations. In
the other cases, the patent holding rm should benet alone of its innovation
and become a monopoly.
10
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