Campaign Update!

Jim Messina! Campaign Manager!

Our Mission!
Re-elect President Obama on November 6, 2012!
How we!ll run the campaign: Respect. Empower. Include. Win.!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

How we win !

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

Keep the expanded map!

2004 Presidential Election Results !
252! 286!

Kerry! Electoral Map!

Bush!

Electoral Votes!

Keep the expanded map!

2008 Presidential Election Results !
365!

173!

Obama! Electoral Map!

McCain!

Electoral Votes!

Expand the electorate!

! Voter registration can change the electorate! ! New voters will turn out! ! We must expand the electorate to win in 2012! ! We could lose if we don#t!
*Partisan new registrants in states with party reg." !Source: DNC Voter File"

Democrats registered more voters than GOP in #07-#08*!

GOP!

35%!

31%!

65%!
DEMS!

69%!

2007!

2008!

% of New Registrants!

Expand the electorate!

! Voter registration can change the electorate! ! New voters will turn out! ! We must expand the electorate to win in 2012! ! We could lose if we don#t!
Source: National Exit Poll"

President Obama won rst-time voters by a large margin in #08!

GOP!

47%!

31%!

53%!
DEMS!

69%!

2004!

2008!

% of Support!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

2012 will be different from 2008!

! Republican outside groups plan to increase their inuence! ! They can accept contributions from anonymous corporations, thanks to Citizens United ruling! ! Republicans will push a right wing agenda and seek to roll back the progress we#ve made!
*American Crossroads " Source: NYTimes 3/1/11"

Outside GOP Group ! Fundraising Example*!

$120 M! $70 M!

$0 M!

2012 will be different from 2008!

! This is not 2008! ! Electoral landscape will be more challenging in 2012! ! Republicans will be red up to take on President Obama! ! Republicans will engage in competitive primary process! The President won 12 states by less than 15 pts in 2008!

2012 will be different from 2008!

! This is not 2008! ! Electoral landscape will be more challenging in 2012! ! Republicans will be red up to take on President Obama! ! Republicans will engage in competitive primary process!
* Gubernatorial or Senate race"

GOP won a statewide race in 10 of these states in 2010*!

2012 will be different from 2008!

! Just as President Obama is focused on winning the future, we must look forward, not back! ! We have made historic change these past two years!
o! Economic Recovery + " Job Creation# o! Health Insurance Reform# o! Wall Street Reform# o! Don$t Ask, Don$t Tell Repeal#
President remains focused ! on winning the future# Innovate! Educate! Build! Reform!

! There is more work left to do!

How we win !

Responsibility#

To win, we have to build something new!

! Facing new challenges, we will have to build a grassroots organization that#s farther reaching, more focused, and more innovative than anything we#ve built before! ! We must re-connect with long-time supporters and inspire new ones to join the cause, so that they can shape our national and state plans for victory ! ! ! We know that the campaign will only be as strong as our grassroots organization in communities across the country!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

Grassroots org will power our campaign!

! In the face of historic challenges, the President must stay focused on the American people. That#s why he needs us to lay the foundation for the campaign, starting now! ! Campaign will be fueled by commitment of folks in all 50 states who lend their time, talent, networks, and ideas. We will win this campaign in the states!
!

! We believe in organizing block by block, with neighbors talking to neighbors, co-workers talking to co-workers, and friends talking to friends!

Grassroots will build to the election!

Organization will grow throughout campaign!
1. Launch Campaign!How
! Declare I#M IN for 2012 ! ! Talk to old and new supporters, hold one-on-ones!

we 2. win ! Listen and Plan!

! Engage key stakeholders! ! Hold local planning sessions! ! Gather input for national, state, and local plans!

3. Build Teams!
! Organize local house meetings! ! Recruit + train volunteer neighborhood teams!

4. Contact Voters!
! Register, persuade, and turn out voters! ! Engage key constituencies!

ELECTION!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

Track our progress with metrics!

! Campaign will be metrics-driven ! ! Everyone will set goals and track their progress! ! Campaign manager looks at reports every morning on grassroots metrics such as calls, conversations, and supporters who declared I#m In! ! We will learn together by spreading best practices and adapting what could work better!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

Work for every vote!

! This campaign could be won or lost by a single vote! ! We have seen elections decided by the narrowest of margins, so we will work hard for every vote! ! Complacency loses campaigns. We won#t take anything for granted. The stakes are too high to do less!

How we win !
1." Expand the electorate! 2." Build something new! 3." Grow the grassroots in the states! 4." Measure our progress! 5." Work for every vote!

What you can do now!

! Hold conversations to re-engage supporters, recruit new ones! ! Go to barackobama.com to get involved!
Make a Donation!

Declare I#M IN!!

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