Professional Documents
Culture Documents
Our company, Sweet Co., is pleased to report its satisfactory performance in its
ten months of operations, which began from its business registration on 2 October
The company has been a part of the chocolate and sugar confectionery industry
confectionery yema or custard candy. The company managed to give yema a new
image and taste to the Filipino market, presenting Yemi as a chocolate glazed custard
candy. With this image created for the product, Yemi did not only carry confectionery
sophistication but also the company’s pride in conceptualizing various techniques and
introduced to the market. Yemi cappuccino was first offered, which has the same
custard candy inside, but coated with a coffee-flavored white chocolate. Another flavor
that was offered to the market was the Yemi choco mint, a custard candy coated with
chocolate mint. Finally, the company offered the Special Yemi, a richer and creamier
1. Highlights of Performance
As a result of the company’s operations, the actual sales generated were Php
158, 403. This was 12.55% below the projected sales as stated in the business plan
The company produced a total of 30,107 pieces of Yemi, which were sold in
small boxes containing 8 units, medium boxes containing 20 units and large boxes
containing 35 units. The total number of units produced was 11% below the projection
2. Strategy Evaluation
threats and the strengths and weaknesses of the major business functions.
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2.1 PRODUCTION
Strengths
Exhibiting the Learning Curve. The effect of learning curve was evident in terms on how
it boosted the productivity in generating output since the number of production hours
was minimized given the same number of units produced. For instance, the workers
were able to produce the projected output for less than 8 hours of production required
by the Practicum program. Workers became efficient in the production as the time spent
in terms of using their resources, particularly the raw materials. For instance, ¼ kilo of
chocolate has been used for making 2 batches when it was determined that a ¼ kilo
Established relationship with the suppliers. The department had developed a fiduciary
relationship with their suppliers by means of the inbound logistics. The practice of
honest canvassing played an important role in order for the department to familiarize
themselves with their possible suppliers. This resulted to a valued relationship which
aided the company to secure production inputs of better quality. Availing of bulk orders
was important to minimize costs. This allowed the company to purchase the needed
materials in time.
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Practicing Total Quality Management. The company adopted consistently Total Quality
Management in every part of the production process that requires it. Since the company
is producing an edible product, this would be necessary to ensure the safety and
sanitation it would result to the customers. Also, workers wore proper attire and
Weaknesses
relationship, it was determined that most of our suppliers, which were wholesalers, have
problems in terms of inventory replenishments. The suppliers delay would also result to
delays in the company. That was why the inbound logistics should shift to their second
best option among the suppliers. This was determined during the canvassing conducted
Workers tendency to slack-off was greater. It could not be prevented that workers have
tendencies of slacking-off during the operations since the production process was very
much routinely, which could be exhausting. This could very much affect the quality of
the product produced as well as the cost for production. Therefore, it would be effective
to conduct a job rotation so that workers could not easily get bored in one workstation.
Also, breaks must be properly observed and utilized by every worker. Also, the
production schedule was adjusted in accordance to the other priorities of the workers.
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The production was performed twice in a week. Moreover, there were no productions
Products storage problems. This problem was basically encountered when the company
has been producing in bulks as a preparation for bazaars. The company has a problem
in determining the appropriate location in storing the products. In addition, some of the
products were easily infested by ants, which was a loss for the inventory. That was why
the workers must ensure that the inventories were stored in a well-sealed box, with
In addition, the Production manager conducted a daily inventory check to monitor the
condition of the inventory. Also, the sanitation of the plant site must be observed well
2.2 MARKETING
Strengths
Sufficient promoting materials and means. The company has acquired various
marketing tools to promote their product. This included the tarpaulins, posters,
brochures that were posted and distributed in bazaars and fairs. In addition, the
company has been utilizing it website in order to promote their product via the Internet.
This means has been very effective because most of the company’s orders, especially
during the peak seasons, were derived from this medium. Also, the company also
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posted their product in the E-bay to further promote consumer awareness on their
product. The company also participated in other bazaars beside the Practicum bazaar.
Revisions on sales forecast were done in a timely basis. Since demand changes
happened unpredictably, the Marketing Manager conducted revisions for previous sales
forecast. This was done in order for the company to limit inventory pile-ups as much as
possible.
Weaknesses
Unsustainable consignments. The company did not rely much with consignments since
most of the determined consignments would not last. This was determined because
they have difficulty in disposing the products. As a support, the company provided
promotional materials like posters and fliers which the consignees could distribute and
post within their commercial vicinity. However, the support was not enough since we
have assessed that the selected consignees were not serious with marketing and
selling the products. That was why the company was concentrating on other options to
sell the product, which were done by means of personal selling, e-selling and joining
bazaars.
varying without the company’s prior notice. Thus, the Marketing department must be
keen and observant regarding the changing trends and thus, must make the necessary
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adjustment. Also, the Marketing department must coordinate with the Production
Strengths
During the operations, the company has observed certain changes, which we failed to
document during the proposal that must be addressed. This would likely include the
possible behavior of the employees. Here, the reward system was improved wherein
the company has donated old shirts, toys and goods to the victims of the typhoon
Reming in the Bicol region during November and December via the Centre for Social
Concern and Action. Other donations and teacher’s assitance were given in the
Pagmamahal ni Inay Children’s Home in Fairview, Quezon City and in the Kapalaran
Also, corporate social responsibility was not only limited in social outreach. The
company also observed proper disposal of their garbage. Used cans for condensed milk
were sold to junkshops. Eggshells were used for plant fertilizers. Egg whites were being
Weaknesses
Some delays in distribution of payrolls. During the first month of operation, the company
has experienced a delay in distributing the payroll. This was due to issues regarding the
computation of salaries. The company has conducted a meeting to discuss this issue,
which was settled. Thus, the HR manager was given the responsibility to perform the
2.4 FINANCE
Strengths
financial ratios during their operations have been indicating sustainable performance for
the company. This was possible since proper accounting procedures were maintained
Imposing the “good as sold” policy. By imposing this policy, the company’s sales force
were somehow motivated knowing that there were consequences regarding to paying
for their quotas whether they have sold it or not. Furthermore, the company is able to
Weaknesses
Untimely turnover of receipts and payment. The company was rather experiencing
untimely turnovers for receipts and payments. This causes delays in terms of recording
inflows and outflows of cash. This was due to difficulty in collecting payments to some of
our buyers. Because delivery was done first before payment, it could not be denied that
some became doubtful accounts. In order to prevent this, the company adopted a policy
that terms of payment must be done on cash basis and upon delivery.
The workers were also given timely notice regarding the turnover of receipts and
payments.
Late cash advances were commonly done. During the summer, production days were
difficult to schedule since no common time was held since some were having summer
classes, summer jobs and vacations. Thus, the company had no choice but to conduct
a morning and afternoon shifts in production. Sometimes, productions were done with
no choice and some officers did some cash advances for the sake of production.
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1. Production
During the whole production process, the company made sure that it produced products
cleanliness and sanitation, which was strictly monitored by the Production Manager and
products on its own primarily because of sanitation concerns. In line with this, the
Production Manager required all workers to wear proper uniform, masks, disposable
gloves and hairnets during production. The Production Department also made sure that
the plant site is free from pests that can affect the quality of the product. All these
efforts were made in order to ensure that the consumers are safeguarded and the
product that they purchased are of the highest quality. The Production Department also
canvassed for the lowest priced quality materials. This is to ensure that the Sweet Co.
can offer the product to the consumers at the lowest possible price without
The company stated in its business plan that production will start on the month of
September. However, the company was not able to follow the plan due to delays in the
business registration. Because of that, the company had a negative variance for the
month of September. The members of the company realized that forcing to produce the
projected number of units for the month of September on October, since it would mean
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selling almost twice the number of units projected in one month. Also, the members
realized that the opportunity to sell for the month of September has already passed, and
forcing to produce for the sake of producing could backfire and lead to loss for the
company.
For the month of October, as seen in Table 2.1, the company used the projected
output from the business plan, and in line with that, the company also adopted the
“good-as-sold” policy to ensure that all members will do their best to sell the product and
there will be no spoilage. Using this strategy, the company was able to produce a total
of 3,129 pieces of Yemi, yielding a positive variance of 873 pieces of Yemi compared to
Table 2.1:
Production Output (September to November)
Using the same strategy for the month of November, the company was able to
produce 6,452 pieces of Yemi, again yielding a positive variance of 804 pieces (Table
2.1). However, it was during this month that the company saw that the members were
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having a hard time meeting their quotas. Because of this, the Production and the
Marketing Department revised the original projected output and came up with a new
As seen in Table 2.2, the company started following the new projected output on
the month of December, wherein the company was able to produce 6,921 pieces of
Yemi and had a positive variance of 2,409 pieces of Yemi. The members of the
company was able to take advantage of the Christmas season, and was able to get bulk
orders from clients who gave Yemi as their Christmas giveaways or gifts. However,
after the Christmas season, demand for the product declined because people had less
money to spend. Because of that, for the month of January, the company was only able
to produce 2,793 pieces of Yemi, and had a negative variance of 1,271 pieces.
For the month of February, the company expected that sales would pick up
because of the upcoming Valentine's season, but continued low demand for the product
proved that, although Yemi is a chocolate product, it is still seen as a native delicacy,
which does not appear to be an ideal gift for the Valentine's season. As a result, the
company was only able to produce 1,810 pieces of Yemi, with a negative variance of
2,870 pieces. With no special occasions and events for the months of April and May,
the company again had negative variances for those two months, producing only 2,040
Table 2.2:
Production Output (Adjusted Monthly Demand – December to June)
ADJUSTED
VARIANCE IN
MONTH MONTHLY ACTUAL PERCENTAGE
VARIANCE
DEMAND
For the month June, the company was able to produce 2488 pieces of Yemi,
which was slightly above the projected monthly demand of 2,304 pieces, this resulted to
a positive variance of 184 pieces. However, the fact that the operations of the
company was about to end gave the members a hard time finding new consignors that
The management of Sweet Co. has decided that since the company had limited
time, it would concentrate on just one product – Yemi. But realizing that the market
prefers variation, the company decided to create different flavors of Yemi. The company
first introduced Yemi cappuccino, using the same recipe for the sweet custard, but
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instead, coating it with white chocolate with cappuccino flavor. The second flavor that
the company introduced to the market was the Yemi choco mint, much like the original
flavor of Yemi, but with a twist. The chocolate has a minty taste similar to mint
chocolates in the market. The last variant that the company introduced to the market is
the Special Yemi, this is the product that is closest to the original yema, it's richer and
packaging, this is to differentiate Yemi from other products, making it more presentable
and appealing to its intended market. The company also offered to the market the Yemi
Mixed, for customers who wants to have both Yemi chocolate and Yemi cappuccino, it
Throughout the business operations, the company strive to adapt to the changing
demands of the market, offering the best quality products created inside the kitchen of
Sweet Co.
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company, in coordination with the Sales Officer. At the end of every month, upon
submission of the monthly functional reports, the Marketing Department accounted for
the total sales of that month in product units and in Pesos. The sales report was then
forwarded to the Accountant so that the sales figures can be reflected in the company’s
financial statements.
Initially as per business plan, the company chose a target market of mothers and
children with a ages 30 to 45 and 6-12 years of age respectively. The children of such
age bracket would be considered as influencers to the company’s other set of target
practicum terms, it was agreed upon that the target segment be re-modeled and shifted
the segment to the mothers alone, and those who come from the higher-end of the
economic strata. The new packaging of the Yemi product has therefore evolved to the
figure presented below. This would better grab the target market’s attention and entice
Program is divided into three academic terms. The actual sales performance report for
each month was compared to the projected sales both in Pesos and in boxes indicated
in the company’s business plan. During the first term of the practicum program, the
company’s projected sales were adopted directly from the company’s business plan.
However, during the succeeding practicum terms, the projected sales were taken from
the revised projections that the Marketing Department came up with during the
Table 2.3:
Sales in Peso
VARIANCE IN
MONTH PLANNED ACTUAL PERCENTAGE VARIANCE
PRCBMG
1 September Php 4,104.00 0 (Php 4,104.00)
With the first practicum term of the entrepreneurship program, the projected
sales for the term were adopted from the company’s business plan, except for
December which has been revised because there was an over-projection of sales. With
less time that the school year permitted that ended mid-December, the projected sales
the actual sales by 14.29%. Actual sales did not achieve the projected sales because
the company had just recently started and the target markets were not served optimally
yet.
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The second term of the entrepreneurship program did not render better results
despite the longer span of time the practicum term allows operations. A high variance
was reported, wherein the planned sales exceeded actual sales by 29.57%.
However, sales in this term may be attributed to different marketing strategies that the
the company joined different bazaars such as the DLSU Practicum Bazaar, St.
Christmas Bazaar, DLS-CSB Bazaar, and Pasay Sports Complex Bazaar. Moreover, the
company had consigned its products to various establishments such as Mildred’s, and
And finally in PRCBMG3, the company has achieved a positive variance, where
actual sales exceeded planned sales by 40.69%. In this practicum term, the company
focused more on personal selling and the same as with some consignments. All in all,
total actual sales off the 3 practicum terms resulted to Php 158,403.00, which was
Presented in Table 2.4 is the company’s sales in product units, summarized per
month. The projection of Yemi’s per unit sales for PRCBMG1 are directly adopted from
the business plan, and for the succeeding practicum terms PRCBMG2 and PRCBMG3
were based upon the revised projection of sales done during the Assessment and
Planning Seminar and Workshop held on the 3rd of February 2007. With the original
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sales projection, the figures as compared with the actual sales rendered a negative
variance of 2,277 pieces of yemi. Projected sales exceeded actual sales by 46.48%.
Between December and March, high variances between planned and actual sales were
reported. Within this span of time, the company had introduced variations to the original
Yemi flavor by. Therefore, customers may buy Yemi either in chocolate flavor,
cappuccino flavor, or even mixed (chocolate and cappuccino Yemis in one box). During
the latter part of PRCBMG2, the company launched another variation, which is the
Special Yemi. It has expanded its product line as well by offering different sizes of boxes
of Yemi to the market. The different box sizes were small, medium and large. This
allowed the customers to pay less if they buy more. And lastly, throughout PRCBMG3,
the sales of the variations of flavor were reduced to a point that Special Yemi was solely
Table 2.4:
Sales in Product Boxes and Units
VARIANCE IN
MONTH PLANNED ACTUAL PERCENTAGE VARIANCE
Beginning January 2007, the company revamped its packaging design to a much
more sophisticated look, shifting its target segment to a higher end market to increase
sales. Consequently, there had to be price adjustments on the product and sales had to
do away with the medium and large boxes. Therefore, the Yemi box of eight pieces
became the standard size, but with the price still depending on the flavor.
the size of the box, depending as well to the flavor. Subsequently, changes in the Yemi
box packaging had retaliated to changes in prices relative to the variations opted by the
consumer. Presented in table 2.3 is a list of prices of the different variations of Yemi,
Table 2.5:
Yemi Prices
Product Specification/
Variation Price
Yemi Chocolate (per piece) Php 5.00
3. Finance
3.1 SALES
The sales for the entire practicum totaled Php 158,403.00 while the planned
sales that ought to be materialized was Php 183,040.00 This amount was from the
revised projected sales which came from the revisions in the sales projected by the
marketing department. The actual sales of the company consist of credit sales of the
company which are receivables of the company from customers. The actual sales was
not that far from the planned sales of the company, there was only a difference of Php
24, 637.00.
Figure 2.2 shows that the there was only a slight difference in the actual and
planned sales in PRCBMG1 where sales did well especially around the holidays due to
the demand for the product where most of the sales came from orders from customers .
The actual sales was lower than the projected sales because the September sales was
projected but there were no sales made for the month because of the delay in the
registration of the business as was set by the Business Management Department. The
planned sales in this period was Php 81,320.00 and the actual sales was Php
69,701.25.
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SALES IN PESOS
90,000.00 81,320.00
77,440.00
80,000.00 69,701.25
Amount in Pesos
70,000.00
60,000.00 54,541.75
50,000.00 planned
40,000.00 34,160.00 actual
30,000.00 24,280.00
20,000.00
10,000.00
0.00
PRCBMG1 PRCBMG2 PRCBMG3
Period
The big difference came about in PRCBMG2 due to the decrease in the
demand for the product and the policy for the sales force; the ‘Good as Sold” policy was
removed during the month of January resulting to the lag in effort to sell by the sales
force of the company however the policy was returned in the month of February to
increase the lagging sales of the company. The bazaars that the company participated
in did not generate enough sales to meet the planned target for PRCBMG2. The
planned sales was Php 77,440.00 while the actual was Php 54,541.75.
However in PRCBMG3, the actual sales exceeded the planned sales for the
company. The revised projected sales made by the Marketing Manager was Php
Sweet Co. was able to sell a total of 30,107 pieces of Yemi beginning from its
operations in October until the end of its operations in June. This consisted of Yemi sold
special variety of Yemi during the entire ten month operation of the company. The
In PRCBMG1, the company was able to sell a total of 15, 765 pieces of Yemi.
The planned sales for this term was 13,488 pieces of Yemi because during the product
testing the market responded positively and that the consumption of the consumers was
high but the outcome was greater than the projected sales for this period. The demand
for the product was high due to the holiday season where the product was ordered by
customers to be given to their relatives and friends as gifts for Christmas. The sales
peaked and reached its highest during the month of December due to the increase in
the demand for the product. Also there were several bazaars that the company joined in
which helped improved the sales of the company and make the product known to the
market.
In PRCBMG2, the actual sales totaled 9,070 pieces of Yemi. There had been
bazaars that the company participated in but they did not contribute much to the
period’s revenue of the company. Most of the sales and revenue generated in this
period was from direct selling done by the company’s sales force. The projected sales
for PRCBMG2 was 15, 488 pieces of Yemi based on the revised projections made by
In PRCBMG3, the actual sales of the company was 5,272 pieces compared to
the 4,856 pieces of projected sales. In this period, the actual sales was higher than the
projected sales and this was due to the lowered projections and a slight increase in the
demand for the special variety of Yemi. There were no bazaars that the company
participated in in this period. Figure 2.3 summarizes the sales of the company in pieces.
SALES IN UNITS
14000
12000
10000 9070 Planned
8000 Actual
6000 4856 5272
4000
2000
0
PRCBMG1 PRCBMG2 PRCBMG3
Period
The net income for the entire practicum program of the company was Php
52,148.50 and the planned income to be made by the company was Php 58,246.39.
The actual net income was lower than the projected net income for the entire period
due to the values that are still reflected for the month of July which are not to be
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included anymore because business operations would end on June. Figure 2.3 shows
the net income for the entire duration of the practicum program. It shows the variance in
the projected amount of the net income with the actual amount generated from the sales
of the company.
NET INCOME
40,000.00
34,056.70
35,000.00
25,135.95
Amount in Pesos
30,000.00
25,000.00 20,112.43 planned
20,000.00 15,759.74
actual
15,000.00 11,252.81
10,000.00
4,077.26
5,000.00
0.00
PRCBMG1 PRCBMG2 PRCBMG3
Period
In PRCBMG1, there was a visible difference in the actual and planned net
income because the cost of goods sold for this period was higher due to the high level
of production and units to be produced. The company incurred a lot of expenses during
the first month of operation due to the amount of inventory and raw materials to be
bought The actual net income for PRCBMG1 was Php 11,252.81 and the planned for
this period was Php 34,056.70 as seen in Figure 2.4. A reason for the higher amount of
the projected income is the high projection of sales reflected in the business plan of the
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company where the projected sales of the company went up as high as Php 40,000 so
In PRCBMG2, the actual net income was Php 25,135.95 and the planned net
income was Php 20,112.43. This was because of the lesser expenses incurred and the
increase in revenues. The projected net income for this period came from the revised
projected sales projected by the Marketing Manager. The bazaars that were participated
by the company contributed to the net income for this period and the direct selling also
For PRCBMG3, the actual net income was Php 15,759.74 and the revised
projected income was only Php 4,077.26. In this period, the actual net income exceeded
the projected net income because of the decrease in the cost of raw materials to be
used in production and the slight increase in the sales of the special variety of the
product.
Figure 2.5 shows the total assets at the end of the practicum period was Php
88,148.58 as compared to the projected total assets which was Php 95,802.37. The
total assets wouldn’t mean anything if one would just look at this way but they would be
meaningful if one could compare it to the sales that was generated from the operations
of the entire practicum program because this will show on how efficiently and effectively
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the assets of the company were put into use to generate the sales for the company. The
actual total assets of the company was lower than that of the projected total assets but
comparing this to the sales generated during the entire practicum program the assets
were used efficiently to generate a significant amount of sales and revenue for the
company.
TOTAL ASSETS
120,000.00
95,802.37
100,000.00 90,669.12 88,148.58
Amount in Pesos
75,428.15
80,000.00 70,556.70
52,868.18 planned
60,000.00
actual
40,000.00
20,000.00
0.00
PRCBMG1 PRCBMG2 PRCBMG3
Period
In PRCBMG1, the projected total assets and the actual total assets were Php
70, 556.70 and Php 52, 868.18 respectively. The actual amount in this period was due
to the turnovers by the sales force from the revenue generated by the company.
For PRCBMG2 and PRCBMG3, the actual total assets were less than the
revised projected amounts due to the revision in the sales of the company which
resulted to higher inflow of cash from revenues generated from sales in PRCBMG1 that
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continued to PRCBMG2 and PRCBMG3. The projected amount of total assets for
PRCBMG2 and PRCBMG3 were Php 90,669.12 and Php 95,802.37 respectively while
the actual amounts were Php 75,428.15 and Php 88,148.58 respectively.
3.4 CASH
The cash balance shown in Figure 2.6, at the end of PRCBMG1 was Php
48,146.66 compared to the projected amount of Php 68,674.99. The variance in the
amounts was due to the high projection in the sales in the first month of the practicum
program which translated to higher income meaning there would be a higher inflow of
cash for the company. Because it was the start-up period of the company, there was an
outflow of cash for procurement of raw materials and advertising materials needed for
the operations of the company but the revenues made up for the outflow of cash so the
cash flow of the company was healthy in that period. For PRCBMG2, the actual cash
balance amounted to Php 63,745.27 compared to the Php 89, 425.02 projected. The
projected cash balance was higher still because of the revised projections in the
business plan that was made by the Marketing Manager but the high amount of cash
balance in PRCBMG1 continued until PRCBMG2 and PRCBMG3 so the projected cash
balances at the end of these periods would also be high than the actual amounts.
During PRCBMG3, the actual cash balance of the company was Php 83,105.77
compared with the Php 94,960.49. There was a greater amount of revenue for this
period which helped increase the cash balance of the company for this period.
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CASH
100,000.00 94960.49156
89425.01876
83,105.77
80,000.00
Amount in Pesos
68,674.99
63,745.27
60,000.00 48,146.66 planned
40,000.00 actual
20,000.00
0.00
PRCBMG1 PRCBMG2 PRCBMG3
Period
The Stockholder’s Equity for PRCBMG1 was Php 47,252.80 compared with the
projected Php 70,556.70. The difference in the amount was due to the net income
generated from this period as compared with the planned net income as stated in the
business plan; there was a higher net income for PRCBMG1 as stated in the business
plan because of the high projection of the sales of the company. For PRCBMG2, the
actual stockholder’s equity was Php 72,388.75 and the planned amount was Php
90,669.12. The actual amount was lower than the projected amount due to the higher
projected net income from the previous period which resulted from the higher amount of
projected sales which affected the equity amount. In PRCBMG3, it was also the same
case because of the actual net income was lower than the projected amount. The actual
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stockholder’s equity for PRCBMG3 was Php 88,148.58 and the projected stockholder’s
equity for the period was Php 95,802.37. The stockholder’s equity for the entire
STOCKHOLDERS' EQUITY
120,000.00
95,802.37
100,000.00 90,669.12 88148.48
Amount in Pesos
0.00
PRCBMG1 PRCBMG2 PRCBMG3
Period
Liquidity Ratios
Liquidity ratios were not applicable to the company because it did not incur any
liabilities during the entire business operations in its ten months of existence.
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Profitability Ratios
The actual gross profit margin was higher than that projected from the revised
sales made by the Marketing Manager. The projected gross profit margin was 52.48%
and the actual gross profit of the company was 50.14%. This ratio measures the
percentage of peso remaining after all the goods had been paid for. It indicates if the
firm has enough money to pay for the remaining expenses of the company (Principles
of Managerial Finance, Gittman, 2003). The higher the gross profit margin, the better
because it can still cover some of the expenses incurred by the company. In the case of
Sweet Co. the actual gross profit margin was slightly lower but nevertheless the
Actual net profit margin was 32.92% as compared to the projected 32.63%. This
is the amount which indicates the money remaining after all the costs, expenses, taxes
and interests (Principles of Managerial Finance, Gittman, 2003). It was good that the
company was able to come up with a slightly higher net profit margin even if there was a
Sweet Co. revised the sales projection and lowered it compared to the original
projections as stated in the business plan. The revised projected return on investment
was 160.92% while the actual return on investment generated from the whole
operations of the company was 144.86%. This is very good because the company was
not only able to recover its start up costs and its original investment rather it was able to
exceed the amount of initial investment and it was able to generate this percentage of
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return on investment which is a little lower but nevertheless a good return on investment
Actual total asset turnover amounted to 1.80 as compared to the 1.85 projected
total asset turnover. The company almost achieved the projected total asset turnover
but the variance was not that big and this means that the company utilized its assets
efficiently. Raw materials Inventory turnover of the company for the entire practicum
program was 3.10 times and this indicated the degree on how fast the raw materials
were converted into finished goods; there was no raw materials inventory turnover in the
plan of the company as stated in the business plan because it was assumed then that
no raw materials would be left because all that would be bought would be used.
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Table 2.6:
Financial Ratios
LIQUIDITY
PROFITABILITY
The positions of the members of the company remained the same during the ten
months of business operation. The rationale for not changing the positions of the
members of the company is to deepen the expertise of each member in their assigned
Since Sweet Co. had to produce on school days, Tuesdays and Thursdays,
instead of Saturdays, the company had to deal with the differences in class schedule of
each worker. The company considered the different dismissal time of workers and
decided that each worker needed to have different call times depending on their class
schedule. As a result of this, the company had difficulty in determining who were to be
considered late. In order to resolve this problem, the company decided to implement a
new policy in the production attendance that assisted the company to identify workers
who had arrived beyond their call time and the 5 minutes grace period. Sweet Co.
such work attitude. The implementation of a new policy in the production attendance
was necessary to ensure a better work attitude and performance among employees.
Further, this new policy encourages workers to wear complete uniform prescribed by the
company – hairnet, mask, gloves, and apron. This policy involved the following:
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• Call will be different for each worker, depending on the class schedule of the
• Each worker is given 5 minutes grace period after the call time which can be
• Those who come after their call time, but does not exceed 15 minutes will be
• Those who come after their call time, and exceeds 15 minutes will be penalized
• Corresponding penalty will also be made for incomplete uniform, the complete
gloves. For every prescribed uniform that the worker fails to wear, they will be
Sweet Co. policies on payroll involve distribution of monthly payroll by the end of
each month during its ten month of operation. The Human Resource Manager had
made certain deduction, due to penalties in violating certain policies, on the salaries of
workers instead of collecting penalties every production days. This allowed the Human
Resource Manager to focus on the attendance and in the log-in and log-out time of each
worker. Further, Human Resource Manager kept a record of payroll reports, collected
1. Production
Learning Curve. During the ten months of operations of Sweet Co., the company has
seen the effects of learning curve particularly in the production process. Throughout the
operations the company saw how there was an improvement in the number of units
produced in relation to the number of production hours. As the months progressed, the
Production Department saw that the workers were gaining expertise which resulted to
higher production output for the same or even lower number of production hour. In
addition to this, the quality of the product also improved. With this, the Production
improve their skills, because this will later on translate to lower costs for the company
Economies of Scale. The Production Department saw that increase in units produced
translates to decrease in cost per unit, this is because fixed costs are divided among
more units. With this, the department decreased the number of production days per
month, but in order to accommodate the projected demand for each month, it instead
increased the number of units produced for each production day, this resulted in lower
salary cost for the company and lower transportation cost for the workers. Also, the
Production Department purchased raw materials in bulk in order to avail of the bulk
improve the product of the company and the production process itself. The Production
recipes of making yema, experimenting and getting advice from experts in the industry.
The department also visited different stores and restaurants that offered similar
products, to gain new ideas to improve Yemi and to further meet the demands and
needs of the market. The Production Department also found ways to improve the
production process to make it more efficient. For instance, the Production Manager
provided big containers where the cooked yema will be placed, the wide space made it
possible for the yema to cool faster, therefore reducing bottleneck in the production
process. Also, before the start of every production, the Production Manager made sure
that all the materials and equipment are ready, and activities that required more time,
such as separating of the egg yolk from the egg white and opening of the canned
condensed milk, are done in advance. And while some workers are waiting for their turn
in the production, they are tasked to fold the boxes, separate the pastry cups and wash
the used utensils. These are some of the improvements made by the department to
In every business venture, a great part of the profit and sales may be attributed
to the Marketing aspect of the business. This functional department determines the
product, its specifications, and how such a product would have an edge over other
products in the market. The product’s price is carefully scrutinized, depending on the
target market’s tolerance and most especially, how the product would reach the target
market segments in accordance to the Marketing strategies that the company will
employ. Of course, all of this would be possible by making use of a careful and proper
market research such as industry studies, surveys, focus group discussions, product
testing and interviews. In this manner, the strengths, weaknesses, opportunities and
threats that the product may have will be put into analysis so that the marketing area
However, despite all these phases that the Marketing Department must go
through, there should be a subsequent assessment of the product and the marketing
strategies of the company, depending on the sales performance that are reported. Every
detail of the product should be apt to the needs and wants of the target market
segments. This would include the packaging and advertising tools that will be utilized in
goal of enticing the target market and grabbing their attention to purchase the product.
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3. Finance
There had been several occasions wherein the members had their own
perception of what to do in certain situations but these differences concerning the point
of view of the members became the strength of the company. Because of this, different
opinions came up on how to effectively run the company and be successful in it. The
Not to easily trust people and be comfortable with them. One of the learnings for
the finance department is not to easily trust people especially when one is just starting
his own business. Customers should not be easily trusted and that even if they have
been regularly buying from you does not mean that they can be trusted because they
could just be fooling you to getting your trust and later on they will just ignore your calls
when it is time for them to pay. In giving goods to customers, there should always be a
down payment to be made beforehand to make sure that payment is to be made and to
avoid the chances of being double crossed by people. In cases where the customer is
far from your office and wants the goods to be shipped to him, a starting company
should first make sure that the person making the order is credible and the payment
should be made first via deposits in the bank before sending the goods to his
destination; the payment for the shipment of the goods should be discussed first if the
customer would be paying the company for the shipment of if they are to be picked up
from the plant site office. Account receivables should be collected promptly from
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customers with outstanding balances because one could never know if they are to be
Documents and other important files should be properly kept and updated
regularly. Documents like receipts, cash vouchers, journal vouchers should be updated
properly and prepared as soon as the transactions are made to avoid forgetting to
record them properly. Also, receipts should be kept properly and organized to avoid
misplacing them and recording understated transactions for expenses. Being ethical
and professional in business dealings should be maintained at all times. Also, being
organized and meticulous in analyzing financial statements and carefully looking into
Budgeting. Budgeting was one of the things the members of the company
expenses should be minimized at all times without sacrificing the quality and the
exposure of the product to be sold. Those that would give the company competitive
marketing department should be approved and given the budget rather they should be
evaluated first if there is enough traffic in the area where the product could be exposed
to the right target market, the break-even needed for that particular bazaar, the
department to be included in determining the break even for that particular bazaar.
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Having a harmonious relationship with the other members of the group. Working
together with the others helped the company operate properly into achieving its goal;
learning to handle differences and making the most out of these differences made the
company successful.
4. Human Resource
“It takes teamwork to make a dream work’’. Teamwork is vital to the success of
the company. Employees from different departments need to cooperate with each other
to achieve the goals of the company. A failure of one department means the failure of
the whole company. When the Human Resource Manager performs her job, such as
motivating the workers, the employees, including the workers in the Production
Department would be able to sell the product to the consumers. This sequence of
events allowed the finance department to make profit from the products sold. It may
sound simple but applying and maintaining this work attitude in the company was a
challenge.
Furthermore, it was necessary to identify the workers who were not performing
what was expected from them in the company and to encourage them to fine-tune their
work to improve the performance of the business. When the workers did not perform
what was expected from them, the company made sure that the given task will be
perform their assigned tasks. Positive reinforcement was applied by rewarding the
consequence of poor performance. Workers performed their tasks because there would
be undesirable outcome if the assigned tasks were not completed. Workers brought
their complete uniform and they arrived on time because of the penalties that they might
policies that the company had instituted to accomplish tasks more efficiently. The
Human Resource Manager should not disregard small things, such as, rules in uniform
because it could affect the quality of the product. Attendance policies should also be
taken seriously because absences and tardiness causes delay thus, increasing
Participation and delegation allowed the company to make better decisions. The
Human Resource Manager could make better decisions by involving the workers in the
decision making process. The management sought the help of other workers in making
policies that were necessary to ensure a better work attitude and performance among
teamwork. The management delegated certain tasks in some of the Corporate Social
Responsibility of the company. This allowed the company to perform tasks efficiently.
4
4
1. Production
Total Quality Management. One of the top priority of Sweet Co. is the safety of its
customers, in line with this, the department implemented a strict food handling and
sanitation standards to ensure the quality of every batch of Yemi produced. With this,
the Production Manager strictly monitored the production process and required workers
to wear proper uniform which includes hairnet, clean apron, mask and disposable
gloves. In addition, the Production Department also monitored the utensils and
equipments used, making sure that it is properly sanitized before and after production.
The Production Manager also made sure that the plant site is clean and free from pests.
Since raw materials are the primary components used in making Yemi, the
Production Department made sure that the raw materials used are of good quality. The
Production Manager ensured that materials used are not yet expired, and is stored
properly to preserve its quality. Other highly perishable ingredients such as eggs, were
Canvassing of low-priced quality raw materials. The company wishes to deliver Yemi to
its customers at the lowest possible cost, with this in mind, the Production Department
canvassed for the lowest high quality raw materials in the market. Intensive research
was done in order to find suppliers of the raw materials. In addition to its current
supplier, the Production Department also made sure that it had back-up contacts of
other possible suppliers, to ensure that there will be continuous supply of raw materials.
4
Inventory Management. The Production Department of Sweet Co. properly managed its
raw materials and finished goods. For the raw materials, the Production Manager made
sure that purchases and usage of raw materials were properly recorded, this was to
ensure that the inflow and outflow of raw materials were properly accounted for.
which includes the units purchased, unit price, total price and the materials purchased.
At the end of each production, the Production Manager makes a computation of the
production cost for the day by computing the total amount of raw materials used which
Also part of the inventory management was to make sure that the raw materials
were stored properly. This meant that the raw materials were stored in places where its
quality will be preserved. The Production Manager also regularly checked the inventory
level and projected when orders and purchases will be made, this is to make sure that
Sales Database. A sales database in Microsoft Excel Spreadsheet form was developed
by the Marketing Manager so as to tally records with the other Departments of the
company. From this database, a monthly account of sales in pesos and in boxes would
5
be generated and recorded for future purposes. The sales reports will be forwarded to
Customer Profile Database. Each Sales Officer of the company was given a Customer
Profile Form where they would record psychographic information about the customer.
This information would include the customer’s name, address, gender, age, occupation
and contact numbers so as to give a reference information for the marketing manager
should their be concerns or complaints raised by the customers. This would determine
as well if the company was able to cater well to their target segments.
Department. This would enable the functional area to accommodate purchase orders
from distant places and be able to communicate agreements of terms of delivery and
sales. Through this technological advantage, the company was able to showcase the
products and the activities of the people working behind Sweet Corporation. This was
made possible by the online photo albums, slideshows and multimedia features that the
avenue for distribution since there are possible markets outside Metro Manila and the
country itself. It advertises the product since it's web-based and anyone may basically
see it on-line whenever they browse through the products offered at E-bay.
5
especially during it's projected peak season. This permitted the company to maximize
sales by showcasing the product to the people that visited the bazaars. This allowed the
company to establish a good relationship with the customers since theirs a direct
3. Finance
Maintaining proper accounting. Maintaining proper accounting was one of the best
practices that the Finance Department performed. Proper accounting included keeping
the receipts from the transactions within and outside of the company, keeping track of
expenses monitored by the company treasurer and revenues recorded by the company
cashier.
Good as Sold Policy. The company also adopted the “good as sold” policy wherein the
output would be distributed to the sales force and then the cashier would collect the
turnover of money from the sales force generated from the sale of the product whether
sold or not as of the day of the turnover. This was done in order to force the sales force
to sell and avoid the expiration of the product without being sold because this would
mean that the company would be shouldering the cost of the expired product. This
between the head and its subordinates so as to ensure productivity and efficacy within
5. Human Resources
production attendance is one of the best practices adopted by this firm in the area of
Human Resource. The company was able to monitor the attendance of each worker
properly by this new policy. Penalties were also given to workers who violated the
policy in order to deter repetition of such work attitude. Further, workers who did not
is a response which includes optimism about the assigned tasks. The workers were
motivated to perform the task because of the reward that they might get when they
task because of undesirable results. An example of this is being penalized for not
following the policies implemented by the company. The company penalized the
workers who were late during production days. Further, fines were collected from
5
workers who did not wear complete uniform on production days. Deductions are made
from the salaries of workers who violated the rules and policies of the company.
Systematic Process in Payroll Distribution. Instead of collecting fines from workers who
violated the policies implemented by the company, the Human Resource Manager
decided to deduct certain penalties in the salaries of workers. This allowed the Human
Resource Manager to focus on the attendance and in the log-in and log-out time of each
worker. The Human Resource Manager kept a record of their distributed payroll and
workshops for personal development. The workers gathered information from these
seminars and talks that help the company achieved the goals of the company. These
seminars and talks gave the company some tips on how to manage the business.
5
5
operation of company. It had engaged in business that not only create value to
members but also gave help and assistance to different institutions that are dedicated in
Reming.
Time: 3:00 pm
The typhoon Reming has brought disaster and took hundreds of lives in Bicol
Region. Some survived but the damage is overwhelming that it left people homeless.
Survivors of this tragedy were left no food, water, and clothes. They desperately
needed help.
Having heard the news regarding this terrifying tragedy in Bicol Region, the
Sweet Co. decided to help these victims. On December 19, 2006, the company
donated clothes to the victims of this typhoon through the Gawad Kalinga of the De La
Salle University. Also the company included toys in the donation hoping that it would
somehow ease the grief and pain that the children were feeling. The company sincerely
5
hopes and prays that the people who have survived this typhoon Reming in Bicol
Settlement House.
Last, January 20, 2007, Sweet Co. members visited the Paco Settlement House
in 1451 President Quirino Ave. Paco, Manila to donate some toys, old clothes, story
books and textbooks to the orphaned children. Each member felt the warm welcome of
these children when the members arrived in the area. The company prepared activities
to these children such as storytelling and games where they have actively participated.
Also, prizes where given to those children who answered correctly the questions raised
by the storytellers and to those children who won in the games. Furthermore, the
company prepared snacks for them. During the activity, the members of Sweet Co.
interacted with and get to know these children. The activity can be considered a
success; members of Sweet Co. imparted some knowledge and acted as the new
song and a dance number for the members and unexpectedly these children prayed for
the members. It is such a joy for Sweet Co. to help and give happiness to these
children. The company prays that these children will value the knowledge and values
Figure 5.4: Sweet Co. with the children from Paco Settlement House
Time: 11:00 am
For the month of February, Sweet Co. representative, Sherylle Anne Orozco,
Fairview, Q.C. to donate some toys and old clothes to the orphaned children. The
company felt the need of donating some clothes and toys for these children because
they lack clothes and toys as seen by one member of the company during her previous
visit. Some kids in the orphanage use the same clothes often because they have no
other clothes to wear. Since the orphanage is not usually visited or seen by many
people because of its location, the company decided to help this orphanage.
It is such a joy for Sweet Co. to help and give happiness to these children. The
company wishes that these children will value the things given to them and that they
Worldwide Incorporated.
Payatas, Q.C.
volunteered in Open Heart Foundation located in East Fairview, Q.C. This foundation is
dedicated to the empowerment of children and youth. In line with this, the said
Development Center, located near the center and supported by this foundation through
Early Childhood Care and Development. An activity was prepared for the children to
help them in their education. Photocopied drawings were distributed to the children to
be colored. This activity taught them to distinguish different colors since they have to
color the drawings with the selected colors given to them. The eagerness of the
children to participate in the activity was evident in their faces and attitudes. Often
times, the children ask questions to the teacher (Ms. Fragielyn Z. Aquisap) and to Ms.
Orozco to check if their work is correct. Furthermore, Ms. Orozco, assisted the teacher
Worldwide Incorporated.
Payatas, Q.C.
the empowerment of children and youth. The goals of this foundation are: (1) children
and youth manifesting positive changes in behaviors and attitudes having realized their
self-worth (2) children and youth adequately prepared and guided in the different
aspects of learning and development and (3) families and communities highly aware
and actively involved in the education of children, the promotion of their rights and their
protection. These goals are the reasons why the company chose to volunteer in this
foundation. The company sent Ms. Sherylle Anne E. Orozco to give some assistance in
Early Childhood Care and Development Program of this foundation. She was assigned
in Kapalaran Disciple Child Development Center to assist the Ms. Fragielyn Q. Aquisap,
teacher of the said center, in her works. Ms. Orozco, prepared a game for the children
called the “boat is sinking” to apply what they have learned in counting and numbers.
All of the children participated in the activity and three of them won the game. Prizes
6
are given to the children who demonstrated excellent performance and participation in
the game.
Worldwide Incorporated.
Payatas, Q.C.
volunteered in one of the programs of Open Heart Foundation Worldwide Inc. – Early
Childhood Care and Development Program. Ms. Orozco assisted the teacher, Ms.
children. Ms. Orozco had given the children a coloring activity to master what they have
learned in their past activity which is distinguishing different colors. The activity is not
only to master the colors but also to develop their creativity. The activity is a contest
wherein exceptional works are selected from these children and declared as one of the
best drawings. Children who performed well in this activity were given prizes to
At the end of the class, Ms. Aquisap narrates the history of the school to Ms.
Orozco. She said that the school was once a church and was converted to school when
the pastor of the church went back to Korea. The need for education in the area
prompted Ms. Aquisap to convert the church to a school without financial support.
Initially, Ms. Aquisap obtains funding from the parents of the children enrolled in the
school. However, the difficulty of collecting money from these financially challenge
parents left her no choice but to find a way to help these children to continue their
education. Ms. Aquisap was introduced to the Open Heart Foundation where she had
The history of the school and the eagerness of Ms. Aquisap to help these
children touched the hearts of the company members. It is such a privilege to work with
a person who demonstrated kindness to these children. The company prays that other
organizations and people will be able to extend their help in financing school materials