UNIVERSITI UTARA MALAYSIA FAKULTI PENGURUSAN TEKNOLOGI

KOD KURSUS/COURSE CODE KURSUS/COURSE PRA-SYARAT/PRE-REQUISITE LETURER OFFICE ROOM EMAIL ADDRESS VENUE TIME DAY 1.0

: : :

BJTH 3063 TEKNOLOGI, POLISI DAN STRATEGI TIADA

: Azizi Romli : 3.12, STML : aziziromli@uum.edu.my : DKG 6/15 : 2.00pm 3.30pm : AHAD / RABU

SINOPSIS/SYNOPSIS Kursus ini membincangkan konsep-konsep dan teori-teori yang lebih lanjut dalam pengurusan teknologi di mana ia diperlukan dalam memahami, menjangka, memperolehi dan mengimplementasikan teknologi untuk mencapai kelebihan kompetitif di pasaran global. Kursus ini membincangkan peringkat yang ketiga dan keempat di dalam kerangka kerja pengurusan teknologi iaitu peringkat keperluan teknologi (teknologi polisi) dan peringkat kaedah teknologi (teknologi strategi).

2.0

HASIL PEMBELAJARAN/LEARNING OUTCOMES Di akhir kursus ini pelajar-pelajar akan dapat: 2.1 2.2 2..3 2.4 Mengenalpasti setiap peringkat di dalam pengurusan teknologi secara menyeluruh. Menghuraikan kepentingan keperluan teknologi. Menghuraikan kepentingan kaedah teknologi. Mengaplikasikan keperluan dan kaedah teknologi di dalam kajian kes/situasi sebenar.

3.0

RUJUKAN/REFERENCES Betz, F. (1994), Strategic Technology Management, McGraw-Hill, New York Islam, M.N. & Haque, M.M. (1994). Technology Planning and Control, Bangladesh University of Engineering and Technology Szakonyi , R (1999), Technology Management, Auerbach, Amerika Syarikat Sharif, N. (ed.) (1986). Technology Policy Formation and Planning, A Reference Manual, Asian and Pasific Center for Transfer of Technology Stokey, E. & Zeckhauser, R. (1978). A Primer for Policy Analysis. New York Khalil, T (2000), Management of Technology, International Edition McGraw-Hill UNIDO (1986), Technology Policy Formulation and Planning : A Reference Manual, Banglore, India

Miller, W & Morris, L (1999), Fourth Generation R&D: Managing Knowledge, Technology, and Innovation, John Wiley, Kanada White, M & Burton, G (2007), The Management of Technology and Innovation: A Strategic Approach, South Western College Pub, New York. Zairi, M. (1998). Effective Management of Benchmarking Projects. Butterworth Heineman, Oxford.

4.0

KANDUNGAN KURSUS/COURSE CONTENTS MINGGU/ WEEK 1 TOPIK/TOPICS SUB-TOPIK/SUB-TOPIC PENGENALAN Ringkasan pengurusan teknologi Ringkasan keperluan teknologi Ringkasan kaedah teknologi Kepentingan keperluan dan kaedah teknologi BAHAGIAN 1: KEPERLUAN TEKNOLOGI PENILAIAN TEKNOLOGI 2/3 Definasi penilaian teknologi Ciri-ciri dalam penilaian teknologi Proses dalam penilaian teknologi Peranan penilaian teknologi dalam negara membangun Teknik dan kaedah penilaian teknologi Metodologi penilaian teknologi dalam perniagaan INFRASTRUKTUR TEKNOLOGI NASIONAL Perangkaan untuk pembangunaan berasakan teknologi Sokongan teknologi infrastruktur Faktor-faktor dalam pembangunan teknologi nasional BAHAGIAN 1: POLISI TEKNOLOGI Jenis-jenis kaedah penting dalam formulasi polis: Undang-undang Kewangan Fiscal - Polisi yang mempengaruhi tabiat teknologi sesebuah firma Polisi Ekonomi Polisi Pembangunan Sumber Manusia Polisi Budaya Polisi Alam Persekitaraan BAHAGIAN 2: POLISI TEKNOLOGI Mekanisma perangkaan polisi 2. Langkah-langkah di dalam merangka polisi Implikasi teknologi terhadap proses pembuatan polisi 3. Implikasi pembuatan polisi terhadap teknologi BAHAGIAN 2: KAEDAH TEKNOLOGI PERANCANGAN TEKNOLOGI Pengenalan kepada perancangan teknologi Pengelasan Teknologi 6 JAM/ HOURS 3

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11

12

13

14

Teknologi Asas Teknologi untuk kelebihan persaingan Teknologi untuk keupayaan revolusi Kaedah sistematik untuk membina perancangan teknologi PERAMALAN TEKNOLOGI Sejarah dan peranan dalam peramalan teknologi Konsep-konsep asas dalam peramalan teknologi Pendekatan peramalan teknologi Panduan peramalan teknologi Teknik dan kaedah peramalan teknologi Aplikasi peramalan teknologi Kepentingan peramalan teknologi PENILAIAN TEKNOLOGI Ciri-ciri asas penilaian teknologi Peralatan dan teknik penilaian teknologi Analisis kesan dan penilaian Peraturan teknologi dan analisis polisi institusi PENANDA ARAS (BENCHMARKING) Rasional penanda aras Peranan penanda aras Pelaksanaan kajian penanda aras Membangunkan keupayaan penanda aras teknologikal di dalam firma STRATEGI PENGURUSAN TEKNOLOGI Strategi berterusan dalam pembangunan Konsep domain dalam teknologi Hierarki derivasi dalam keperluan teknologi Persaingan dalam perniagaan Kaedah-kaedah dalam analisis strategi dan pembuatan Strategi teknologi dan kepimpinan Hubungkait antara teknologi dan strategi perniagaan PELAKSANAAN STRATEGI PENGURUSAN TEKNOLOGI Mengimbas persekitaraan: Persekitaraan luaran Persekitraan Dalaman Merangka strategi Mengimplimentasikan strategi - Menilai dan mengawal KAJIAN KES DI DALAM KAEDAH TEKNOLOGI Bioteknologi Telekomunikasi Pembuatan Persekitaran PERSEMBAHAN KUMPULAN JUMLAH/TOTAL

3 42

5.0

KAEDAH PENGAJARAN/TEACHING METHODS 42 jam kuliah Kajian kes

Pembentangan Projek 6.0 PENTAKSIRAN KURSUS/COURSE ASSESSMENT Kerja Kursus Peperiksaan Akhir : : 60 40

UNIVERSITI UTARA MALAYSIA FAKULTI PENGURUSAN TEKNOLOGI

KOD KURSUS/COURSE CODE KURSUS/COURSE PRA-SYARAT/PRE-REQUISITE

: : :

BJTH 3063 TECHNOLOGY POLICY AND STRATEGY NONE

1.0

SYNOPSIS This course will provide the discussions on the advanced concepts and theories related to management of technology which are critical in understanding, estimating, acquiring and implementing technology to achieve competitive advantage in the global market. This course also discusses the stage three and stage four of the technology management basic framework which is stage technology policy and technology strategy.

2.0

LEARNING OUTCOMES By the end of this course, the students will be able to: 2.1. 2.2. 2.3. 2.4. Identify every stage of the technology management basic framework. Elaborate the importance of technology management requirement. Elaborate the importance of methodology for technology management requirement. Apply the technology management requirement and methodology in the case studies or real situation.

3.0

REFERENCES Betz, F. (1994), Strategic Technology Management, McGraw-Hill, New York Islam, M.N. & Haque, M.M. (1994). Technology Planning and Control, Bangladesh University of Engineering and Technology Szakonyi , R (1999), Technology Management, Auerbach, Amerika Syarikat Sharif, N. (ed.) (1986). Technology Policy Formation and Planning, A Reference Manual, Asian and Pasific Center for Transfer of Technology Stokey, E. & Zeckhauser, R. (1978). A Primer for Policy Analysis. New York Khalil, T (2000), Management of Technology, International Edition McGraw-Hill UNIDO (1986), Technology Policy Formulation and Planning : A Reference Manual, Banglore, India Miller, W & Morris, L (1999), Fourth Generation R&D: Managing Knowledge, Technology, and Innovation, John Wiley, Kanada White, M & Burton, G (2007), The Management of Technology and Innovation: A Strategic Approach, South Western College Pub, New York. Zairi, M. (1998). Effective Management of Benchmarking Projects. Butterworth Heineman, Oxford.

4.0

COURSE CONTENTS TOPICS SUB-TOPIC INTRODUCTION Brief of Technology Management Brief of technology management requirement Brief of methodology for fulfil the technology management requirement. The importance of these two stages. PART 1: REQUIREMENT OF TECHNOLOGY MANAGEMENT TECHNOLOGY ASSESSMENT 2/3 Definition of technology assessment The characteristics in the technology assessment Process of technology assessment Role of technology assessment in developing countries. Technique and methodology of technology assessment NATIONAL TECHNOLOGY INFRASTRUCTURE Planning for development based on technology Supporting of technology infrastructure The factors in the national technology development. PART 2: TECHNOLOGY POLICY The critical criteria in formulate policy: Law Financial Fiscal Policy that influence the behavioural of technology Economy policy 6

WEEK

HOURS

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Human resources policy Culture policy Environmental policy PART 3: TECHNOLOGY POLICY Mechanism of policy planning Steps in policy planning Implication of technology towards policy development process. PART 4: METHODOLOGY TECHNOLOGY PLANNING Introduction to technology planning Classification of technology Basic technology Technology for competitive advantage Technology for revolutionary Systematic method in developing technology planning TECHNOLOGY FORECASTING Role of technology forecasting Basic concepts of technology forecasting Approaches of technology forecasting Guideline for technology forecasting Technique and methodology of technology forecasting Application of technology forecasting Importance of technology forecasting TECHNOLOGY ASSESSMENT Basic characteristics of assessment Technique of technology assessment Analysis the impact and assessment Rule of technology and analysis of institution policy BENCHMARKING Rational of benchmarking Role of benchmarking Implementation of benchmarking studies Development of technological benchmarking capability in firms. TECHNOLOGY MANAGEMENT STRATEGY Continuous strategy in development Concept Domains in technology Hierarchy derivation in technology requirement Competition in business Methodology in strategy analysis Technology strategy in leadership Relationship between technology and business strategy IMPLEMENTATION OF TECHNOLOGY MANAGEMENT STRATEGY Environmental scanning: External environment Internal environment Formulation strategy Implementation strategy Evaluate and control CASE STUDIES

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Biotechnology Telecommunication Manufacturing Environmental GROUP PRESENTATION TOTAL

3 42

5.0

TEACHING METHODS 42 hours lecture Case studies Project presentation

6.0

COURSE ASSESSMENT Coursework Final exam : : 60% 40%