3/27/2011

Avnet-ARM Global Seminar Series

Registration: Austin April 13, 2011 Hyatt Regency Austin 208 Barton Springs Austin, TX, 78704 Hotel Web Site

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Venue Information

Hyatt Regency Austin 208 Barton Springs Austin, TX, 78704 Hotel Web Site

Attendee Information
Name Badge Name Company Name Job Title Primary Job Function Market Segment Hear about ARM Attended Past ARM Mr. Tim McDonald Tim McDonald na na Student Other Online advertisement No

Contact Information
Address 1 weboom.com/avnet2011//confirm.ht 3816 S Lamar Street Apt 3004

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3/27/2011 Address 1
Address 2 Address 3 City State/Province/County Postal Code Country Telephone Email Address Company Web Page

Avnet-ARM Global Seminar Series 3816 S Lamar Street Apt 3004

Austin TX 78704 US 5126962977 tmcdon4ld@gmail.com

Areas of Interest
Which architectures do you currently use in your designs? 8 bit AVR

Which architectures are you considering for future designs?

8 bit AVR Cortex M Cortex A MSP430 32 bit AVR ARM7/9/11

Which Development tools do you currently use?

Which Operating Systems are you considering for new designs?

Linux

Please rate the following reasons for considering or sw itching to ARM: 1 2 2 2 3 2 1 Need low er system cost Must have ultra low power Efficiency (Most efficient architecture available, performance per Watt is leading) Number of vendors/supplier options greatest Need more performance than incumbent Tool and Ecosystem breadth (wide number of tools and software options) Momentum and number of Engineers working in ARM will over run the other alternative architectures

Current Project
Currently Working on a Design Estimated Production Start Estimated Annual Usage No

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3/27/2011

Avnet-ARM Global Seminar Series

Courses
Please note that all Technical Courses w ill be conducted in English. 9:00 10:15 Texas Instruments: Embedded Processing Development Made Easy Using Linux The Texas Instruments Sitara Linux Softw are Development Kit (SDK) offers engineers a unique out-of-box experience and a quick path to application development. By providing example applications for critical, high touch IP and peripherals like pow er and USB, this kit demonstrates how the associated drivers w ork and more importantly, perform. This training session w ill feature a lecture and demonstrations of the Matrix application launcher, a Qt/E Webkit-based HMI, the SDK Installer and Code Composer Studio v5 use for development and debug of applications such as Human Machine Interface (HMI), smart connected devices, and many more. It w ill also show that TI provides the same look and feel for components, documentation, development environment, installation and host tools for all TI Sitara ARM9 and ARM Cortex-A8-based microprocessors, creating significant flexibility depending upon application demands. This training session also applies to the scalable Integra and DaVinci processor lines from Texas Instruments. 10:45 12:00 Cypress: Expand CortexTM -M3 Possibilities with PSoC 5 Programmable Analog and Digital Peripherals The ARM Cortex-M Series is revolutionizing the embedded design market w ith a range of energyefficient, easy-to-use processors. Cypress Semiconductors PSoC 5, pow ered by the ARM CortexM3 processor and featuring the PSoC Creator Design Environment, expands the possibilities of Cortex-M3 with programmable and customizable peripherals. This training session w ill review the challenges that accompany a limited peripheral set and w ill show how PSoC 5s programmable analog and PLD-based digital sub-systems enable unique solutions to common problems faced by embedded designers. Discussion topics w ill include the PSoC 5 architecture and programmable analog and digital peripherals plus how to use PSoC Creator IDE to configure a small design and to customize a peripheral. 1:30 2:45 Freescale: Rapid User Interface Development using Freescale's i.MX ARM Applications Processors and Low-cost Open Source Development Platform Wouldnt it be great to develop on an open source platform that is both comprehensive and easyto-use? If you answered yes to this question, you wont want to miss this Freescale training session devoted to exploring a low -cost evaluation board featuring an ARM Cortex-A8 GHz class application processor w ith peripherals that support Human Machine Interface (HMI) and multimedia functions. This evaluation board comes complete with Linux and Android operating systems to enable broad-based applications in the embedded consumer, industrial and medical markets. During this session, attendees w ill see a practical demonstration of how rich animated User Interfaces (UIs) can be quickly and easily developed on Freescales i.MX53 multimedia applications processor using the pow erful Inflexion UI tool and engine developed by Mentor Graphics. One class attendee per event w ill receive a coupon for a free next generation i.MX53 Quick Start evaluation tool. 3:15 4:30 ARM: Developing Advanced Signal Processing Software on CortexTM -M Processors To keep pace w ith changing market demands across a variety of applications, microcontroller users are increasingly looking to develop signal processing algorithms. Cortex-M processors address many of these market demands and, with the new Cortex-M4 processor, it is now possible to easily develop high-performance algorithms in an ultra-low power footprint. This training session weboom.com/avnet2011//confirm.ht

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3/27/2011 Avnet-ARM Global Seminar Series easily develop high-performance algorithms in an ultra-low power footprint. This training session will take a close look at Cortex-M4 optimization techniques for signal processing tasks ranging from standard algorithms to more advanced applications like audio and motor control. This intermediate-level session is ideal for designers who have had some exposure to microcontroller design and have a beginner-level understanding of DSPs.

Registration Policies & Event Information

Program Changes The Avnet Design Strategies for ARM Systems event management reserves the right to make changes in the program and speakers, or to cancel sessions if conditions beyond its control prevail. Please consult this w ebsite for the most current information. Questions and Changes If you have any questions, comments or concerns regarding your registration, please email us at DSARM@ubm.com. Privacy Policy Avnet respects your privacy. Please refer to the Avnet's Privacy Statement at http://em.avnet.com/privacy. We expect the Avnet Design Strategies for ARM Systems to be a great event and we thank you for your registration to participate. We look forward to seeing you in Austin!

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