REPORT ON

ANNUAL INTERNATIONAL TRAINING COURSE 2008

ON

A COMPETITIVE EXPORT BUSINESS

IN A GLOBALIZATION ERA
AT

THE UNIVERSITY OF THE THAI CHAMBER OF COMMERCE

BANGKOK – THAILAND

FROM

MARCH 10-19, 2008

MR. M.M. BIBULEWELA

BUSINESS INFORMATION ASSISTANT
ECOMMERCE CENTER
PROVINCIAL OFFICE
GALLE
INTRODUCTION

A Training Course on “ a Competitive Export Business in a Globalization Era” organized

by The Thailand International Development Cooperation Agency ( TICA), Ministry of
Foreign Affairs in collaboration with The university of The Thai Chamber of Commerce (
UTCC) was held at the university of The Thai Chamber of Commerce, Bangkok, Thailand from
March 10-19, 2008. The training course was participated by 20 Asian countries.

BACKGROUND

Business has gone global. The world marketplace is open all day and every day, unrestricted by
distance, technological barriers or country of origin. The entire world is within our reach in ways
that weren’t possible before. Like any business venture, of course, entering the arena of global
trade presents both opportunities and challengers. And a global economic expansion
unprecedented in modern economic history is occurring as the move toward efficiency,
productivity output, and open unregulated markets sweeps every corner of the world

OBJECTIVES

− Understand the process of putting company on the international stage

− Understand and be able to manage or to train the exporters to manage country’s export
business in a competitive way
− Understand the essence of export business, its roles in international business
− Understand the legal aspects involved in international transactions
− Increase awareness of the important role trade plays in fostering prosperity
− Provide practitioners in the field of export promotion with the necessary knowledge and
skills to promote export companies
COURSE CONTENTS

“How to do and increase competitiveness of export business?”

1. Getting started

Exporting: What is in it for you?

Are you ready? (Expectations, Human resources, Financial and legal resources,
Competitiveness)
Evaluating your export potential

2. Developing your export plan

Why plan?
The foundation: Business plan
Building on the foundation: Export plan
The elements of export plan

3. Identifying your target market

Understanding international marketing research

Understanding market types
The kinds of market research
Profiling potential markets

4. Developing your export marketing strategy (Understanding export

marketing plans)

Understanding export marketing plan

The many P`s of international marketing
Building your export marketing plan
Setting prices
Promotion
Marketing tools
5. Entering your target market

Understanding entry strategies

Working out entry strategy
Methods of market entry
Intermediaries
Choosing an Intermediary

6. Identifying shippers and shipping

Export declarations
Export permits
Delivering products
Freight forwarders and brokers
Packing goods
Marks and labels
Transportation insurance
Delivering services: How it’s different

7. Planning your export financing

Understanding the risks of export financing

Planning export finances
Where to get finances help
Payday (cash in advance, Letter of credit, Documentary credit, Documentary
Collection, Open account)
Insuring against non-payment

8. Understanding the legal side of international trade

Understanding international contacts

Understanding the “proper law”
 Resolving disputes
Meeting international standards
Contract for the sale of goods
Protecting intellectual property rights

9. E-Business for exports

Understanding e-business
E-business applications and benefits
Assessing e- business potential
Investigating the return on investment for e-business
Web site suitability
The technical issues of e-business
Finding e-leads
Checking e-leads
Shipping and Documentation
Getting paid
Providing customer support

10.Company and factory visit / Field trip

To got experience about export and logistics infrastructure of Thailand and to understand
the overall processes of doing export business. Explored export opportunities and expand
business network.
We visited Srithai Superware Co. Ltd., Map Ta Pud Port, and Furniture Fair on March 15, 2008,
organized by the Department of Export Promotion, Ministry of commerce under the training
course.
RECOMMENDATIONS

Since this training course was Comprehensive and extremely successful in given and
discussing issues, challenges, opportunities, and new ways and means related a competitive
export business. I strongly recommended that this type of training programs be made
available to the stuff of the Sri Lanka Export Development Board for improving their
knowledge and capabilities for delivering a better service.

CONCLUSION

The training program on “ a Competitive Export Business in a Globalization Era” was a

source of knowledge with experience and an opportunity to understand the new Export
marketing strategy and also it had opportunity to share experience with participated
countries.