20.11.

2010

Strategic Plan: Goals, Objectives and St

Sul Ross State University

A Member of the Texas State University System

Goals, Objectives and Strategies

Strategic Goal I: Recruit, retain and graduate a diverse and capable undergraduate and graduate student body
Objective 1: Strengthen the "student-centered" philosophy of SRSU Strategy 1-1-1: Examine all ac ademic processes (for example, applying for graduation) to identify and implement student friendly prac tices. (Ac ademic Affairs) Strategy 1-1-2: Provide training and enhance services to promote and strengthen the student-centered concept and philosophy. (Business Affairs) Strategy 1-1-3: Provide a safe campus environment. (Administrative Services) Strategy 1-1-4: Develop and improve programs and servic es that enhanc e the personal, social, educational and financial adjustment of students in all aspects of c ampus culture that support student learning and development. (Enrollment Management & Student Services) Objective 2: Provide high quality student life programs and activities Strategy 1-2-1: Develop and improve c o-curricular programs that promote leadership, volunteerism and soc ial responsibility. (Enrollment Management & Student Services) Strategy 1-2-2: Provide programming to promote awareness and appreciation of diversity. (Enrollment Management & Student Services) Strategy 1-2-3: Develop partnerships with campus activity departments at other colleges/universities and opportunities for student life involvement in off campus services. (Enrollment Management & Student Services) Strategy 1-2-4: Increase the involvement of relatives in the progress of students. (Enrollment Management & Student Servic es) Strategy 1-2-5: Provide an exciting intramural and intercollegiate athletic program. (Administrative Services) Strategy 1-2-6: Improve the marketing of student life programs and activities. (Enrollment Management & Student Servic es) Strategy 1-2-7: Ensure that funding is available to support approved co-curric ulum programs and activities. (Business Affairs, Administrative Servic es) Objective 3: Restructure and enhance recruiting efforts Strategy 1-3-1: Expand and enhanc e academic rec ruiting activities to ac hieve the number and mix of students appropriate to the university's mission. (Academic Affairs and Enrollment Management & Student Servic es) Strategy 1-3-2: Implement and monitor the Strategic Enrollment Management Plan and use technology to implement new programs to increase prospec t and applicant pools. (Enrollment Management & Student Servic es) Strategy 1-3-3: Recruit students with progressively higher entrance qualifications, while continuing to provide ac cess opportunities for all students. (Enrollment Management & Student Services) Strategy 1-3-4: Create and expand outreach programs for targeted student populations and analyze the principal c atchment region to tailor recruiting programs to maximize yield. (Enrollment Management & Student Services) Strategy 1-3-5: Strengthen recruiting efforts for participation in c o-c urricular activities. (Enrollment Management & Student Services) Objective 4: Enhance image and visibility Strategy 1-4-1: Enhance c ommunic ation to public ize ac ademic success and faculty
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achievement. (Enrollment Management & Student Servic es) Strategy 1-4-2: Implement the designated components of the Marketing Plan with complete implementation by 2005. (Enrollment Management & Student Services) Strategy 1-4-3: Develop and implement an integrated marketing communic ation approach to ensure quality and consistency in telling the University?s story to prospective undergraduate and graduate students, their parents, and others who influence them. (Enrollment Management & Student Servic es) Strategy 1-4-4: Continue to improve and enhanc e c ampus facilities to support and strengthen the learning environment. (Administrative Services) Strategy 1-4-5: Provide a competitive interc ollegiate athletic program and improve other highly visible c o-curricular programs and ac tivities. (All) Strategy 1-4-6: Strengthen the Alumni Assoc iation. (Administrative Services) Objective 5: Expand the number of and participation in activities on campus Strategy 1-5-1: Enhance public and c ampus awareness of student life and ac ademic programs and activities. (Enrollment Management & Student Services) Strategy 1-5-2: Develop mec hanisms to promote faculty partic ipation in activities on campus. (Academic Affairs) Strategy 1-5-3: Encourage schools and academic departments to sponsor ac ademic related activities. (Academic Affairs) Strategy 1-5-4: Expand the employee benefits package to encourage staff to participate in campus life. (Business Affairs) Strategy 1-5-5: Provide initial positive and expanded opportunities to ensure new student interaction to increase campus connectedness. (Enrollment Management & Student Servic es) Strategy 1-5-6: Promote interac tion of fac ulty, staff, and students beyond the workplac e and the classroom. (Enrollment Management & Student Services) Strategy 1-5-7: Provide appealing co-curric ular programs inc luding a competitive intercollegiate athletic program. (Administrative Services) Objective 6: Strengthen academic and student support services Strategy 1-6-1: Strengthen academic advising. (Academic Affairs and Enrollment Management & Student Servic es) Strategy 1-6-2: Expand formal peer-mentoring opportunities. (Enrollment Management & Student Services) Strategy 1-6-3: Design and implement effective retention programs. (Enrollment Management & Student Servic es) Strategy 1-6-4: Expand faculty-student contact programs. (Ac ademic Affairs & Enrollment Management & Student Servic es) Strategy 1-6-5: Improve communic ation and coordination between academic and student affairs. (Enrollment Management & Student Services) Strategy 1-6-6: Develop measures and implement surveys of student satisfac tion to better predict and respond to student retention and graduation rates. (Enrollment Management & Student Services) Strategy 1-6-7: Increase financ ial support for continuing students. (Enrollment Management & Student Services) Strategy 1-6-8: Increase external funding for ac ademic and student support servic es. (Academic Affairs)

Strategic Goal II: Improve commitment to faculty and staff

Objective 1: Provide a work environment that recognizes excellence in service, provides advancement opportunities, encourages professional growth, and nourishes creative thinking, scholarship, and teaching Strategy 2-1-1: Develop and implement a compensation plan based on performance and excellence. (Business Affairs) Strategy 2-1-2: Provide competitive salaries. (All Areas) Strategy 2-1-3: Provide additional opportunities for professional growth and development. (All Areas) Strategy 2-1-4: Monitor, assess and provide training. (Business Affairs)
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20.11.2010 Strategic Plan: Goals, Objectives (Business Affairs) Strategy 2-1-4: Monitor, assess and provide training. and St

Strategy 2-1-5: Maximize funding through budgetary efficiencies to provide increased support for employees. (Business Affairs) Strategy 2-1-6: Increase external funding support. (Administrative Services) Objective 2: Enhance the awareness and appreciation of diversity among faculty and staff Strategy 2-2-1: Provide training to promote awareness of diversity. (Business Affairs) Strategy 2-2-2: Recruit and retain a diverse fac ulty and staff. (Academic Affairs) Objective 3: Emphasize high quality teaching and scholarship Strategy 2-3-1: Strengthen Teaching Council programs to improve teaching. (Academic Affairs) Strategy 2-3-2: Review the processes for evaluating fac ulty, inc luding assessment, merit and promotion and tenure. (Academic Affairs)

Strategic Goal III: Enhance undergraduate and graduate programs

Objective 1: Provide high-quality faculty and facilities; lifelong learning opportunities; and a diverse curriculum that is solidly grounded in communication, analytical, social and computational skills Strategy 3-1-1: Review and revise c ore curric ulum requirements on a regular basis. (Academic Affairs) Strategy 3-1-2: Identify and facilitate programs to recruit and retain a highly qualified, diverse fac ulty. (Academic Affairs) Strategy 3-1-3: Share academic facilities, personnel, and c urriculum to achieve maximum efficienc y in resourc es. (Academic Affairs) Strategy 3-1-4: Develop techniques for encouraging student participation in out-of-class educational experiences. (Academic Affairs) Strategy 3-1-5: Expand continuing education program. (Ac ademic Affairs) Objective 2: Assess and restructure existing programs/curriculum Strategy 3-2-1: Assess existing programs/ curricula and make proposals for future program offerings and priorities. (Academic Affairs) Strategy 3-2-2: Develop a periodic cyc le for a program review of all ac ademic programs. (Academic Affairs) Objective 3: Develop and implement new programs that serve the needs of the region Strategy 3-3-1: Conduc t market surveys to determine program needs. (Ac ademic Affairs) Strategy 3-3-2: Participate with the Upper Rio Grande Workforce Development Board to determine workforce needs in the region. (Academic Affairs) Strategy 3-3-3: Investigate the possible addition of a service learning component to the curriculum. (Academic Affairs) Objective 4: Emphasize high quality teaching and effective learning Strategy 3-4-1: Implement proc esses to encourage and reward high quality teac hing. (Academic Affairs) Strategy 3-4-2: Examine and revise as necessary capstone requirements in each major. (Academic Affairs)

Strategic Goal IV: Establish our role as a regional leader in higher education
Objective 1: Provide more educational, extension, outreach, and public service programs Strategy 4-1-1: Identify programs and funding needed to expand educational, extension, outreach and public service programs. (Business Affairs) Strategy 4-1-2: Expand continuing education program. (Ac ademic Affairs)

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Strategic Plan: Goals, Objectives and St

Objective 2: Enhance public service and image throughout the region Strategy 4-2-1: Develop academic broc hures to enhance public image. (Ac ademic Affairs) Strategy 4-2-2: Develop a proc edure designed to facilitate awareness of fac ulty/staff acc omplishments. (Academic Affairs) Strategy 4-2-3: Increase faculty participation in local public schools. (Ac ademic Affairs) Strategy 4-2-4: Identify University and community service opportunities. (Enrollment Management & Student Servic es) Strategy 4-2-5: Increase family, alumni and community partic ipation in campus life, cultural activities and other programs on campus. (Enrollment Management & Student Services) Objective 3: Reinforce and build the alumni association and its role in the success of the university. Strategy 4-3-1: Encourage ac ademic departments to take an active role in alumni activities. (Academic Affairs) Strategy 4-3-2: Strengthen the Alumni Assoc iation in terms of active membership and support of university programs. (Administrative Services) Strategy 4-3-3: Develop Alumni Association c hapters. (Administrative Servic es) Objective 4: Augment and intensify institutional advancement Strategy 4-4-1: Develop mec hanisms to encourage faculty and staff partic ipation in grant writing and other external funding opportunities. (Ac ademic Affairs) Strategy 4-4-2: Provide for endowment growth to support university programs. (Administrative Services) Strategy 4-4-3: Investigate the establishment of a grants and contrac ts office. (Academic Affairs and Enrollment Management & Student Servic es) Objective 5: Improve physical facilities and accessibility to campus facilities Strategy 4-5-1: Maximize the use of c apital funding to improve physic al facilities. (Business Affairs) Strategy 4-5-2: Implement the Campus Master Plan. (Administrative Servic es) Strategy 4-5-3: Strengthen proactive maintenance program for facilities and grounds. (Administrative Services) Objective 6: Build support for athletics and other co-curricular activities and strengthen the role each plays in enhancing institutional image and visibility Strategy 4-6-1: Identify and provide the maximum available funding to strengthen intercollegiate athletics and other co-curric ular activities. (Business Affairs) Strategy 4-6-2: Encourage faculty attendance and participation at interc ollegiate athletic and all c o-c urricular events. (Academic Affairs) Strategy 4-6-3: Provide a competitive interc ollegiate athletic program to enhance institutional image and visibility. (Administrative Services)

Strategic Goal V. Increase proficiency and use of information and technology to better serve students, communicate more effectively with constituents and more efficiently manage resources
Objective 1: Develop and implement a technologically effective registration and advising system Strategy 5-1-1: Provide university administrators, faculty and staff access to appropriate data for dec ision-making and advisement. (Enrollment Management & Student Services) Strategy 5-1-2: Implement fully all academic features of the Student Information System. (Academic Affairs) Strategy 5-1-3: Enhance and maintain an effective administrative c omputer system. (Business Affairs) Objective 2: Increase the availability and quality of educational technology
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Strategic Plan: Goals, Objectives and St

Strategy 5-2-1: Provide appropriate and effective educational tec hnology in support of high quality instruction and scholarship. (Business Affairs) Strategy 5-2-2: Pursue external funding and industrial partnerships to increase the availability and quality of educ ational tec hnology. (Ac ademic Affairs) Objective 3: Maximize efficiency across campus through the utilization of technology Strategy 5-3-1: Strengthen technology training programs for students, staff, faculty, and the community. (Business Affairs) Strategy 5-3-2: Provide appropriate and effective tec hnology. (Business Affairs) Strategy 5-3-3: Evaluate administrative processes and systems to identify opportunities to utilize tec hnology for improvement. (Business Affairs) Strategy 5-3-4: Pursue external funding and partnerships to provide and strengthen technology throughout the campus. (Business Affairs)

Strategic Goal VI: Strengthen commitment to the strategic planning process

Objective 1: Develop, implement and evaluate action plans that are consistent with institutional strategic goals, objectives and strategies Strategy 6-1-1: Establish (by May 1, 2003) unit action plans. (All Areas) Strategy 6-1-2: Initiate implementation (by September 1, 2003) of unit action plans. (All Areas) Strategy 6-1-3: Provide, by April 1 each year, an evaluation report by the Strategic Planning Committee for eac h action plan. (Strategic Planning Committee) Objective 2: Provide the resources and support necessary to successfully implement all strategic goals Strategy 6-2-1: Implement strategic plan through budget allocation and reallocation to the extent possible. (Business Affairs) Objective 3: Implement a plan to effectively communicate and implement the Strategic Plan Strategy 6-3-1: Develop a proc ess to c ollec t and assess the unit action plans and disseminate results. (Strategic Planning Committee) Objective 4: Develop an assessment plan for and a system to revise the Strategic Plan on an annual basis Strategy 6-4-1: By April 15 of eac h year, beginning in 2004, each unit will make rec ommendations for revisions to the University strategic goals. (Strategic Planning Committee) Strategy 6-4-2: Establish institutional effectiveness measures to be trac ked by Institutional Research. (Enrollment Management & Student Servic es)

Copyright 2001-2010 Sul R oss Sta te University. All rights re serve d. This pa ge wa s printe d from www.sulross.e du/pa ges/3485.asp on Sa turday, Novem be r 20, 2010.

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