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The summit, to be held from 2023 November 2011 at The Address Dubai Mall Hotel, will highlight forthcoming trends in the marketing sphere for 2012, and key areas such as digital marketing and retail marketing will be discussed and debated at the summit. We cannot ignore the influence of social media, which is a strong channel for marketing and is growing fast, added Krishna. A recent industry study on Digital Marketing in the Middle East estimates that 56 percent of companies are using off-site social media (Twitter, Facebook), while 23 percent are using on-site social media (blogs, forums, ratings and reviews)iv. Speakers from across the Middle East, Europe and Asia will be converging at the renowned event, to discuss the future of marketing and the latest consumer and research trends, as well as providing practical solutions for marketers in the industry by identifying key trends. A series of case studies will be presented and numerous networking opportunities will be available at the event. -ENDSAbout Total Marketing Summit Total Marketing 2011 will focus on collaborative affiliations of the whole marketing team, who are working together to meet the needs of more savvy and demanding consumers. The event will discuss and debate consumption trends and deliver a more experiential approach. The event is supported by BrandLounge branding & marketing strategists as the Gold Sponsor, and the Silver Sponsor is Siegel+Gale. For more information visit: http://www.iirme.com/totalmarketing/home. For media requests, please contact:
Phone +971 (4) 4472501 Email team@tcf-me.com P.O. Box 29764 Dubai, United Arab Emirates Fax +971 (4) 447 2505
i Arab Media Outlook report, produced by the Dubai Press Club and Value Partners ii Article in Mobile Commerce Daily iii Digital Marketing Statistics in The Middle East by IT Vision (Digital Marketing Agency) iv Digital Marketing Statistics in The Middle East by IT Vision (Digital Marketing Agency)