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VentureBeat

The Future of Cloud Computing

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VentureBeat 50 California, Suite 3270 San Francisco, CA 94111 editor@venturebeat.com www.venturebeat.com

The Future of Cloud Computing 25NOV2011

The Future of Cloud Computing Introduction


We surveyed Chief Information Officers and other senior information technology professionals from large companies regarding their opinions on the future of cloud computing. Respondents included individuals who are currently or have recently evaluated, purchased, or implemented cloud-based solutions for business applications.

Survey Description
We would like to learn more about how senior IT professionals view cloud services. Discussion of cloud computings advantages has evolved in recent years, moving from an emphasis upon cost savings or the shift from CapEx to OpEx toward stressing the agility that cloud brings to IT operations. Moreover, today there is a perception that certain types of data, or certain workflows, are not suitable for the cloud. Reasons cited include concerns over security or network latency. Through this brief survey, we would like to understand how these trends are perceived in the marketplace and what the future might hold.

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Summary
Invited: 300, Qualified Responses: 25, Disqualified: 53, Qualifying Questions: Q1, Q2, Q3, Q4 Deployed: 23Nov2011, 05:16PM GMT Completed: 25Nov2011, 08:08PM GMT Survey Run Time: 2 days 2 hours, Average Click-to-Completion: 7 minutes

Questions & Answers


The Future of Cloud Computing 25NOV2011

Question 1:

Which of the following best describes your current role? (select one) A. Chief Information Officer (CIO), VP of Information Technology, or similar role (QUALIFYING) B. Senior Manager of IT, Director of IT, or similar role (QUALIFYING) C. IT Manager D. QA Manager E. IT Engineer F. A Engineer G. Developer H. Help Desk I. Other Respondent 01: A Respondent 02: A Respondent 03: A Respondent 04: A Respondent 05: A Respondent 06: A Respondent 07: A Respondent 08: B Respondent 09: B Respondent 10: B Respondent 11: Respondent 12: Respondent 13: Respondent 15: A B B A Respondent 16: B Respondent 17: A Respondent 18: B Respondent 19: A Respondent 20: A Respondent 21: B

Respondent 22: B Respondent 23: A Respondent 24: A Respondent 25: A

Respondent 14: A

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Q1. Which of the following best describes your current role?


A. Chief Information Officer (CIO), VP of Information Technology, or similar role B. Senior Manager of IT, Director of IT, or similar role 64.00% 36.00%

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Question 2:

What is your companys current size in terms of number of employees? (select one) A. Less than 50 B. 51 - 250 C. 251 - 1,000 (QUALIFYING) D. 1,001 - 5,000 (QUALIFYING) E. 5,001 - 10,000 (QUALIFYING) F. More than 10,000 (QUALIFYING) Respondent 01: E Respondent 02: C Respondent 03: C Respondent 04: D Respondent 05: D Respondent 06: C Respondent 07: E Respondent 08: F Respondent 09: F Respondent 10: F Respondent 11: Respondent 13: Respondent 15: F F E Respondent 16: D Respondent 17: C Respondent 18: F Respondent 19: C Respondent 20: C Respondent 21: C

Respondent 12: C Respondent 14: C

Respondent 22: D Respondent 23: F Respondent 24: C Respondent 25: D

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Q2. What is your companys current size in terms of number of employees?


A. Less than 50 B. 51 - 250 C. 251 - 1,000 D. 1,001 - 5,000 E. 5,001 - 10,000 F. More than 10,000
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00.00% 00.00% 40.00% 20.00% 12.00% 28.00%

Question 3:

Yes or No - Do you currently have executive decision-making authority for information technology product selection, evaluation, purchase, and/or implementation? (QUALIFYING: Yes) Respondent 01: Yes Respondent 02: Yes Respondent 03: Yes Respondent 04: Yes Respondent 05: Yes Respondent 06: Yes Respondent 07: Yes Respondent 08: Yes Respondent 09: Yes Respondent 10: Yes Respondent 11: Respondent 12: Respondent 13: Respondent 15: Yes Yes Yes Yes Respondent 16: Yes Respondent 17: Yes Respondent 18: Yes Respondent 19: Yes Respondent 20: Yes Respondent 21: Yes

Respondent 22: Yes Respondent 23: Yes Respondent 24: Yes Respondent 25: Yes

Respondent 14: Yes

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Q3. Do you currently have executive decision-making authority?


A. Yes B. No 100.00% 00.00%

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Question 4:

When was the last time you actively evaluated cloud-based products, services, or solutions for your organization? (select one) A. I am currently evaluating cloud-based products, services, and/or solutions (QUALIFYING) B. Less than one month ago (QUALIFYING) C. Less than six months ago (QUALIFYING) D. Less than one year ago E. More than one year ago F. Never Respondent 01: C Respondent 02: A Respondent 03: C Respondent 04: B Respondent 05: A Respondent 06: A Respondent 07: A Respondent 08: C Respondent 09: C Respondent 10: A Respondent 11: Respondent 12: Respondent 13: Respondent 15: A C C A Respondent 16: A Respondent 17: A Respondent 18: A Respondent 19: A Respondent 20: A Respondent 21: A Respondent 22: A Respondent 23: A Respondent 24: B Respondent 25: A

Respondent 14: C

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Q4. When was the last time you actively evaluated cloud-based products, services, or solutions?
A. Currently B. Less than one month ago C. Less than six months ago D. Less than one year ago E. More than one year ago F. Never
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64.00% 8.00% 28.00% 00.00% 00.00% 00.00%

Question 5:

Please describe in 3-4 sentences your organizations primary motivation for evaluating and/or using the cloud. Respondent 01: Cost reduction and simplification of support and maintenance. Respondent 02: We are looking at potential ways to reduce cost. We are currently using 3rd party data center providers for our primary and DR date centers. We are evaluating the option of moving some of our applications to the cloud to see if there would be any cost savings. We also have many customized applications, and we are not sure if they would be a good fit for a cloud solution. Respondent 03: Cost, hosting our own services, speed to deploy, lack of internal experts to provide the needed service.

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Respondent 04: On behalf of our customers for 3 reasons 1. Fortune 500 users (i.e. Cisco. OG&E.) 2. Existing cloud players (Savvis, Rackspace, etc) 3. Traditional software or appliance sellers that are looking into selling cloud services: Tavve, IBM, CoolAlerts, etc. Respondent 05: We provide HIPPA-compliant IaaS to our mid-market customer base in the United States and EMEA. We are evaluating PaaS platforms to add on top of our IaaS platform which will allow our customers to develop and deploy .NET and Java
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applications in our cloud or in their own private cloud. Respondent 06: As a primary care medical group we need ti utilize our space for patient care not systems. In addition, the cost for a medical group to maintain a SAS70 or ISO certified datacenter just does not make sense. Respondent 07: Overall optimization of IT delivery (cost, quality of service, agility) Respondent 08: Our primary motivations include: 1. More rapid implementation; 2. Variable cost structure (subscription/expense vs. capital investment); 3. More flexibility in terms of capacity (being able to handle peak volumes). Respondent 09: The major reason is to provide EndToEnd solutions to our clients - most cases we integrate a Cloud into an integrated solution with multiple components (Software, Applications Development, Consulting, Hardware, Networking Services, etc.). Cloud is also used to provide quick time-to-market solutions to those clients which would like to maintain their data 2011 Maven | www.maven.co | Page 07

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centers & infrastructures services but, for some business reason, want to develop a parallel system based outside their current infrastructures. Other typical usage of Cloud is to incorporate SaaS (SW as a Service) solutions - in this case it may be a differentiator cost factor to have multiple clients based in that Cloud (used as SaaS) - that will lower the costs for new clients. Of course its always a challenge to provide inital supported business cases for the first clients integrating that Cloud on a SaaS model. Respondent 10: Lower cost of operations. Respondent 11:
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Its is vital for our firm to have a Point of View that is thought provoking and assist our clients in adopting/migrating to this new technology. We are building out our services and credentializing our practice currently. Their is substantial material interest across our client base. Respondent 12: A number of factors, mainly cost-effectiveness. On one hand, thats the CapEx cost, on the other hand, sometimes its more effective to use cloud services, already existing products, rather than use in-house resource to build something. Respondent 13: We are a service provider and both looking at cloud infrastructure as a service and platform as a service as an opportunity and also a way to gain efficiencies in our internal workload. Respondent 14: Transparent access across all platforms. Speed of deployment. Cost for O&M.

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Respondent 15: Looking to use it as an archiving solution of PACs (Radiology images). Respondent 16: We offer managed services to our clients and cloud technology is a possible road map for offering distributed services without keeping all the technology in our central data center. Respondent 17: Managing IT services infrastructure and owning it is not core to our business - in addition we cannot ever hope to stay up to date with technology without funding which would have to be taken from elsewhere in our business.
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Respondent 18: Simplification of our application environment and cost reduction are the main reasons for using the cloud. Respondent 19: We have a couple of business cases for the use of tablets that tie into our paperless office initiatives. For our weekly loan review meetings, the loan officers bring in a stack of documents they have reviewed and annotated over the weekend. A tablet approach allows the use of a pdf annotation application and eliminates paper for this and board report documents as examples. Cloud storage, such as DropBox or Box can be used to upload the weekly files to the tablet. Cloud delivery using Good for Enterprise, Mobilecho and Excitor are currently under evaluation as well. BYOD is another driver - the cloud delivery methods can eliminate the need to manage a users device directly and instead deliver pim, email and other data to a secure canister on the device. Respondent 20: We require many pre-production development and test environments that are expensive to maintain locally. The cloud can reduce that. However, we need a lot of customization and control.

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Respondent 21: We are a call center that has contract requirements to be available 24x7 and to have a backup data center. I want to move the backup center into the cloud where possible. Respondent 22: - Consolidation - Reduction of carbon footprint (power bills) - Efficiency - Security zone consolidation
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- Cost reduction Respondent 23: Ability to leverage just in time provisioning for non-mission critical business applications or storage needs in public cloud offerings. Provision of organization wide data stores accessable to country wide staff in managed private cloud offerings Respondent 24: Move from CAPEX to OPEX Business continuity less reliance on IT internal resources Respondent 25: Major shift from CapEx to expense budget. CIO has more leverage with vendors on cost and implementation timelines. Hardware infrastructure. More focus on enduser training than IT training and talent acquisition. Less reliance on IT internal resources.

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Question 6:

Please name a process, workflow, application, or data set that your organisation has deliberately decided NOT to move to the cloud. Please explain why you made this decision. Respondent 01: Storage of static files. We would like to store PACS images in particular in the cloud. We would like to cut costs and simplify the support and maintenance efforts involved in storing these files. But, to date, it is much more economical to maintain that storage in-house. Respondent 02: We decided not to move our primary underwriting platform to the cloud for a few reasons. First, the underwriting applications

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have been very customized over the years which makes it difficult to move to the cloud. The next driver in the decision is security. Our underwriting platform holds the keys to our business, so we are concerned that the data may get corrupted or accessed by another party if it were in the cloud. Respondent 03: Emai and collaboration systems. Respondent 04: Corporate networking infrastructure due to security and control concerns. (Many of the applications across that network however have been outsourced into clouds.) Respondent 05: Exchange its cheaper to manage internally at our size of users base (1500+ mailboxes with sophisticated archiving) Dynamics CRM Too much integration required in to other internal apps that are fundamental to our business processes VOIP cheaper to manage internally

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Respondent 06: There are a few systems we maintain in house for performance and support reasons. Finance and IT support desk are two of those. Respondent 07: ERP. Complex existing systems and worfklows in place, with significant amount of customization to our global business processes. Respondent 08: Core policy administration systems: these are largely back office systems, they are large-scale legacy systems with a great
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deal of intellectual capital as well as containing our customers and agents personally identifiable information (PII), so any kind of security breach, or outage, would pose a significant business risk. Respondent 09: Typically my organization clients do not move to Cloud those components (may be processes but also systems or applications) which have big dependencies with other systems and which have big data transactions to those systems. Bandwidht is a potential key limitator for those situations when thiking on moving to Cloud. Another typical situation is that related with Data Confidentiality - for instance Customers data or Personal/Sensitive data - many clients do not feel confortable to move that information/data to the Cloud or argue that their specific countries law do not allow it. Respondent 10: EMR - too expensive to host externally Respondent 11: Certain mission critical data - but this is the exception not the norm with the majority of processes, workflow, and applications making the migration. Also a few instances of applications whose analysis did not yield appropriate Return on Investment to proceed.

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Respondent 12: Customer data, different payment instruments data. PCI DSS compliance is very strict about these for example. Respondent 13: Network monitoring/management/fraud detection information is too properitary and confidential to move to a public/virtual private resource. Respondent 14: CRM, because of security and legislative reasons. Respondent 15:
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Clincial applications. Not quite sure of the HIPAA complecations of storing Patient Data in a public cloud. Respondent 16: We do not do any of our in house database interaction through a cloud type environment. This is mainly a security concern because we store financial data for some our divisions. Respondent 17: Core financial and hr management applications, due to the sensitive nature of the data involved and the lack of a persuasive security offering on the part of cloud service providers in the market we operate inbecause we store financial data for some our divisions. Respondent 18: HR applications that contain confidential employee information. Respondent 19: The banks core applications are considered too sensitive to move to a cloud model. Cloud vendor security cannot be reliably assessed or guaranteed, a big concern for heavily regulated industries. Application availability cannot be reasonably assured as well and there are several cases that can be pointed to in this area. A vendors environment being seized by the

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FBI has also affected some companies using these services. Having an internal cloud delivery model that leverages two internal datacenters is what we have implemented to address this concern. Respondent 20: Our Saas production environment. We could guarantee our SLA in the cloud. Respondent 21: Some private data, for one client, may be contractually required to remain in our DC. Respondent 22: - Classified file storage will remain within our own firewalls.
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- Due to security concerns around classified data. Respondent 23: Data for our ERP system, transaction processing for (Procurement, A/P, G/L, H/R, Payroll, benefits) is too valuable to move outside the organization, to mission crticial not to have 24x7 availability and immediate control to access and disseminationDue to security concerns around classified data. Respondent 24: None. Respondent 25: Applications that are strategically considered to be brand building in nature and can create a unique client/customer experience. Back of house applications are all good candidates.

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Question 7:

Please describe at least three key pain points (e.g. governance, spend management, multiple languages/frameworks, open standards, interop, etc.) that you believe will be solved in the next year to make cloud adoption easier. Why do you choose these items? Respondent 01: We do not believe any of these will move to the int of adoption. Again, our primary motivation is cost reduction. Until we can accomplish this, the rest remains moot. Respondent 02: Spend management, multiple languages/frameworks, and interoperability can be easy to solve in the next year. For the

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most part, they are within the control of the client and the vendor. As more people move to the cloud, providers will become more confident in resolving interoperability issues. Other issues, such as governance and security may be a little more difficult to resolve in the next year as there are other parties involved. Respondent 03: Comfort with the term cloud and education to understand that its not an either or decision, the cloud can be private, hybrd or public depending on needs Respondent 04: 1. Clients Industry acceptance. (Culture, politics, etc are the major barriers.) 2. Transparency into the Cloud. (This will improve multiple factors - reliability, commodizaton, etc as well as overall trust and thus easier to sell.) 3. Cloud Management. Having a set of tools and processes to help with managing the cloud as a customer.

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Respondent 05: 1. Support for multiple Hypervisors, especially HyperV, because customers are demanding it and most cloud providers are mature enough with their first VMWare support...but recognize they need to support others in the event of hybrid cloud setups. 2. PaaS in its first iteration will be supported by more cloud providers, now that vendors such as VMWare, Microsoft and startups are offering PaaS software (vApp Director and Azure) for cloud providers to host themselves. 3. Governance will have sophisticated support based on the first generation of products like vCloud Director.
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Respondent 06: Bandwidth, spend management, and open standards are current pain points that I expect to be resolved in the next year. At this point these seem to be the greatest barriers to cloud computing. Respondent 07: 1. Data residency - complexity/variability of global compliance rules makes it hard to adopt cloud for certain types of data 2. Performance - increased investment in bandwidth and performance optimization by providers, to ensure that varying locations/users have similar experiences 3. Mobile access: HTML5 based access via mobile devices makes usage more ubiquitous Respondent 08: I believe the industry is beginning to mature in terms of managing service level guarantees -- so far the big innovation has been the ability to scale up and implement services in the cloud quickly and cheaply, whereas the challenges now being worked on are around managing cloud service to guarantee performance and availability.

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Respondent 09: The 3 pain points for which my organization are already seeing a solution are: Spend management (scale is the key factor - the larger the cheaper), open standards (latest developments are toward standardization), technical interoperability / network limitations between highly dependent systems - this may be resolved with bandwidth increase and better Middleware/Integration. Respondent 10: Security - Data Governance - Identity Management
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Respondent 11: Ability to manage the dynamic environment that results from cloud adoption, the ability to manage SLAs, performance, availability and reliability across multi-vendor cloud solutions, ability to maintain portability so one can still have strength negotiating contract renewals. Respondent 12: The main pain I see is how you manage your software product once in the cloud. I think a lot will be done in this direction as to ease this process on behalf of the company that uses any cloud services. Configurations, monitoring, fine tuning should be made easier. Respondent 13: Actually cloud adoption at the Software as a service layer and public IaaS layer (amazon) is gaining quickly, however here the informal buyer - non-CIO - is the primary buyer. For CIO/Formal IT organizations it all about the security, reliability, predictability, and costs before adoption begins in mass.

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Respondent 14: Interoperability Security / data privacy Customization to the local operational and legislative needs Technical and operational governance Respondent 15: Cost savings Currently for me, the cost seems to not be a large cost savings advantage. Security Patient information may not be able to be stored in a public cloud. Either security will increase or there will be
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some precedent set. Logistics need to be concerned where the data is stored (in country or out). Respondent 16: Most of the pain points that will be alleviated will be focused on spend mgt. we will be able to provide more services without dedicated resources and can adjust the available bandwidth to our client quickly. Respondent 17: Sub standard IT infrastructure support Cost of maintaining own data centers Hardware acquisition and running costs Respondent 18: Information Security, integrated device management across enterprise and cloud, application deployment.

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Respondent 19: I have no reason to assume that these pain points will be solved i the next year in our case. Having adopted an internal cloud model based upon data, server and workstation virtualization minimizes these issues in our case already. Although we could now easily shift to a public cloud model for some functions such as email or the previously described data distribution cases, and could also easily do the same for any other components of our internal cloud, availability and security concerns prevail in out thoughts to do so any time soon. Respondent 20: Easier customization through better platform technology.
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Better uptime via improved autonomics. Easier scaling of storage via smarter & faster arrays. Respondent 21: Spend management more people in the cloud will lower cost and better define the actual cost. Security of data non-technical people have a hard time when they see personal health data floating around in clouds (which is how some see it). Respondent 22: - Site bandwidth is improving (better access to cloud servers) - Security classification rationalisation within our organisation will make it easier to allow unclassified data to be stored in the cloud. - Governance and innate concern around outsourced

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Respondent 23: Spend management Ability to centrally manage, and transparantly monitor usage of cloud based resources, for nonmission critical resources. Interoperability better set of publically available APIs to transition data into and out of privately managed cloud services. On demand infrastrucutre more transparancy and higher layers of unified security around access, protocals, and security measures. Respondent 24:
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Integration,security and better operationg cost will make adpotion more easier and attract the scepticals. Respondent 25: Governance is certainly high on the list. Change control, separation of duties, security, SOX compliance, PCI compliance all come into play. Ive implemented SAP/Oracle in 13 countries across 5 continents and have not found language to be an issue. Some site security as an issue, but Ive found that there are top of breed outsourced companies that provide proper intrusion detection and mitigation. Depending on the talent pool in the area you operate, you may find a lack that would prohibit you of doing things yourself. Training often takes too long to be practical.

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Question 8:

Yes or No - If a media organization would like to follow up with you regarding your responses to this Survey, are you willing to allow Maven to introduce them to you (NOTE: we will NOT do so without your permission)? Respondent 01: No Respondent 02: Yes Respondent 03: Yes Respondent 04: Yes Respondent 05: Yes Respondent 06: Yes Respondent 07: No Respondent 08: Yes Respondent 09: Yes Respondent 10: Yes Respondent 11: Respondent 12: Respondent 13: Respondent 15: Yes No Yes No Respondent 16: Yes Respondent 17: Yes Respondent 18: Yes Respondent 19: Yes Respondent 20: Yes Respondent 21: Yes

Respondent 22: No Respondent 23: Yes Respondent 24: Yes Respondent 25: Yes

Respondent 14: Yes

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Q9. Folllow up?


A. Yes B. No 80.00% 20.00%

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Respondent Details
Respondent 01: Member 90588 | Madison, Alabama, United States | VP & CIO | Available for Follow-Up This Maven currently serves as the Vice President and Chief Information Officer for a large hospital. He has worked in this capacity for 17+ years. He has extensive experience planning and executing IT integration efforts in the healthcare space. His expertise lies in understanding how to effectively integrate information and communcation technologoes into the workflow of healthcare providers. He has implemented integrated healthcare infrastructures, and has brought a variety of clinical information systems from various vendors online in the hospitals where he has served.
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Respondent 02: Member 90588 | New York, New York, United States | Vice President and Director of IT | Available for Follow-Up This Maven ... is a Vice President and the Director of IT at White Mountains Reinsurance Services, a property and casualty reinsurance company. He oversees all aspects of the companys technology. This includes the infrastructure, network management, voice communications, VOIP voice platform, Storage Area Network (SAN), data center, disaster recovery site, business continuity, servers, workstations, databases, helpdesk, sox requirements, telecommunications, blackberry, virtualization, security architecture, and application development, SQL Server, Microsoft, D3, data warehouse and business intelligence. Previously, he was the President at Telgent Technology Solutions, an independent IT consulting and integration company. He has acquired several technology certifications including the BICSI RCDD, and the BICSI NTS. He holds a B.S. in Civil Engineering from Cornell University and an MBA in Finance and Technology from Columbia University. Respondent 03: Member 90588 | Austin, Texas, United States | VP Industry Solutions | Available for Follow-Up This Maven ...is currently serving Healthcare IT and organizations designing and deploying the best mix of technologies to improve and serve their patients. This maven has been a CIO of a global software company and entrepreneur. He has a reputation for building great teams and aligning IT with the demands of fast moving business. He is fond of saying hes

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done everything wrong at least once in IT, which leads him to be a realistic business oriented resource. Respondent 04: Member 90588 | Cedar Park, Texas, United States | Self-Employed (Principal Consultant) | Available for Follow-Up This Maven is a Principal IT Operations Architect with 20 years experience designing and implementing comprehensive monitoring, performance, configuration, provisioning, change, and security solutions for networks, systems, applications, and business processes. Has implemented solutions for over 50 fortune 500 and large government entities. Provides holistic solutions to integrate the strategic initiatives from above (OSS/BSS, BPM, ITIL, FCAPS, TMN, etc) with the tactical realities from below (tools, people, knowledge and processes.)
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Respondent 05: Member 90588 | Sammamish, Washington, United States | Solutions Architect | Available for Follow-Up This Maven currently serves as an executive or advisory board member of three software or service companies, including two he founded. Previously, he was Chief Technology Officer and an officer at Logicalis USA, a London-based public company and subsidiary of Datatec Ltd. Logicalis has revenues in excess of $500M and employs more than 1,500 people in Europe, USA, and South America. He was part of the executive team since the founding of the US division via the acquisition of three separate companies, including one of his own. As part of the executive team, he helped grow the combined businesses from $100M to over $300M. He managed several key divisions, including software development services, managed services, infrastructure services, product marketing and channel sales, where he oversaw large partners such as HP, IBM, Cisco, Sun, Microsoft, Sybase and EMC. He has technical knowledge of all levels of systems implementation. He initiated and managed the sale of PSSG to Logicalis for $56M, and continues to serve as an M&A advisor to regional companies and investment advisor rep to high net-worth individuals. Between 1985 and 2000, he held various technical positions at small and large companies, including Netscape and WRQ as well as Microsoft, where he served as a lead developer of Microsofts Web Outlook Express, a product used throughout the world today.

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Respondent 06: Member 90588 | West Orange, New Jersey, United States | Chief Information Officer | Available for Follow-Up Healthcare IT Executive with over 20 years IT leadership and 4 years Healthcare IT experience . EHR implementation and support professional! Currently Chief Information Officer at Preferred Health Partners a 170 physician private multispeciality group in Brooklyn, NY. 100% success rate implementing electronic medical record software across multiple specialities. Also experienced in coming carrier, commercial/residential real estate, and mortgage banking industries. Respondent 07: Member 90588 | San Carlos, California, United States | Force.com Cloud Computing Strategic Alliances Available for Follow-Up
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This Maven is an expert in the software as a services (SaaS), cloud computing and enterprise software sectors. He has been an executive at Oracle and Salesforce.com, a leader in McKinseys Software and Services practice, and an entrepreneur, having raised over $80M in venture funding. He currently leads the Force.com Cloud Computing Strategic Alliances team at salesforce.com, and has brought companies such as BMC, CA, and others to adopt the Salesforce.com Platform. He is also founder and chairman of a healthcare software company, CareVault, and also co-founder of Accelcia Business Services, a provider of G&A services to the SMB market. Previously this Maven was CEO of Cogency, a venture-backed CRM and analytics solution provider to hedge funds and investment management firms. He repositioned and turned around the company from a custom applications model to a product-oriented vertical approach. He was also VP Marketing and Products of Blazent, backed by Benchmark and Pequot, and provider of IT Intelligence solutions for CIOs and CFOs of F500 companies and EDS and IBM Global Services. He drove the companys vision and strategy, and grew it from 0 to $20M/year in 2 years. This maven was also Vice President and General Manager of Impresse Corporation, a provider of collaborative business-to-business SaaS solutions, backed by VCs Kleiner Perkins and Benchmark. He led the companys strategy and budev activities, and also managed the design, development and introduction of the companys flagship Marketing Resource Management (MRM) solution.

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Formerly, he was a senior Engagement Manager with McKinsey & Company management consultants, where he established and was a co-leader of the Software & Services industry practice. He led various engagements at clients ranging from startups to global software and Internet companies on issues of strategy, marketing and organization. He started his career at Oracle, where he was a senior engineer and product manager. Respondent 08: Member 90588 | New York, New York, United States | Corporate Vice President | Available for Follow-Up This Maven has over twenty years of progressive professional experience directing business process and information technology strategy, implementation, and operations. He is a business leader recognized for relationship management, senior level communications, and a history of successful business systems projects and operations.
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His areas of expertise include Strategic Planning, Analysis, and Problem Solving; Shared Services and Outsourcing; Global Sourcing (Onshore and Offshore); Web-Based Applications (Portal, ERP, CRM); Human Resources and Financial Management (SAP, PeopleSoft, Oracle); and Program Management and Project Turnarounds. Respondent 09: Member 90588 | Lisboa, Lisboa, Portugal | Senior Manager | Available for Follow-Up This Maven has 18 years of IT experience. Currently he is a Transformation Lead of a 4,000 person Applications Outsourcing Account in IBM worldwide (Europe, Asia). He is also a Delivery Manager (100 people team) in IBM Portugal (Applications Outsourcing Account). His specific areas of expertise include strategic applications and infrastructures outsourcing, CMMI software management, Automobile Industry IT, and project management. Prior to his current role, he was an IT Manager for Ford Motor Company. Before his position with Ford, he spent 5 years as a university teacher and 5 years as an Oracle Business Analyst & Developer. This Maven graduated in Electronics & Computers Engineering in Faculdade de Engenharia of Porto University (FEUP) and has post graduation / masters in Organization and Information Systems and Logistics & Distribution. He also has completed the IBM Senior Project Management Certification and is a PMI PMP (Project Management) professional.

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Respondent 10: Member 90588 | Cooper City, Florida, United States | Director of Information Security | Available for Follow-Up This Maven is the CEO for OMC Systems LLC, a computer and security consulting firm which develops custom software and security-related solutions for clients nationwide. He also serves as the Director of Information Security for AvMed Health Plans in Miami, Florida. He has over 18 years of experience which includes designing, managing, securing, and auditing corporate networks. His industry certifications include the following: Certified Fraud Examiner (CFE), Certified Information System Security Professional (CISSP), AccessData Certified Examiner (ACE) Certified Professional in Comprehensive Security (CPCS), Project Management Professional (PMP), Six Sigma Green Belt (SSGB), Microsoft Certified Professional (MCP), CompThe Future of Cloud Computing 25NOV2011

TIA SECURITY+ Professional. He has also been certified by the HIPAA Academy as a Certified HIPAA Professional (CHP), Administrator (CHA), & Security Specialist (CHSS). He is a Florida Licensed Private Investigator and Florida Notary. He has been published in various inductry publications including Security Magazine and the ISSA Journal for topics including Healthcare Security, Visitor Management, and Identity Management. Respondent 11: Member 90588 | East Brunswick, New Jersey, United States | Americas Lead Cloud Computing | Available for Follow-Up He is an accomplished executive in the technology field that has run some of the largest data centers, application development efforts, and infrastructures in the world at major Fortune 100 companies including - AT&T Bell Labs, Citigroup, AIG, JP Morgan Chase, Medco, GSI Commerce, Bowne and currently is the VP, Global Technology Planning & Sourcing at The McGraw-Hill Companies. His specialties include Sourcing, Process, Planning and Technology Management and is a Master Black Belt in SIx Sigma who is well versed in ITIL, ERP Systems, and complex portfolio, program and project manage ment. He is a graduate of the Gartner CIO Academy and leveraging Social Media technologies and has degrees in Computer Engineering, Accounting, Contract Management, Project Management, and Corporate Governance. Provide your needs to him and he will provide a solution geared to your requirements, affordability, and profile.

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The Global Knowledge Marketplace

Respondent 12:

Member 90588 | Sofia, Bulgaria | Head of IT, Director | Available for Follow-Up This Maven is an experienced professional with more than 9 years of experience in the IT industry. He has been involved in the development, maintenance, scalability and management of many different projects, mainly related to online payment services and sports book platforms. He has contributed to the growth and profitability of start-up ventures as well as being an integral part of the operations in large scale enterprises dealing with online payments. In the last two years, this Maven has moved to a slightly different role where he is in charge of product and project management and business operations, as well as managing the IT team behind, of an innovative product dealing with online bank transfers across European countries.

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His key strengths are reliability and responsibility, excellent understanding of the online payments industry. He is result oriented and can easily combine technical aspects with business ideas. Respondent 13: Member 90588 | Whitehouse Station, New Jersey, United States | Executive Director - Bus Dev/Strategy/New Services Available for Follow-Up Over twenty-five years of progressive experience in IT, Networking, and Application field within telecom and IT industry. Experienced at developing / validating market sizing, competitive strategies, new product/service target markets for cloud services, wireless, and wired services. Significant experience in product management, service development, marketing, strategy, business development, and technical sales. Proven in starting new businesses, launching new services, and running P&L operations. Excellent communication skills demonstrated consistently in front of the media, industry analysts, clients, and management at all levels. Career highlighted with demonstrable contributions in: - New Business Formation - New Service Development - Product Management and Marketing

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Maven

The Global Knowledge Marketplace

- P&L Management - Partner Channel Management - Proposal Development and Pricing - Client Negotiations and Contract Closing - Technical Sales and Solution Design - Optical/DWDM Network Sales and Marketing - Business Continuity and Disaster Recovery - Storage Area Networking & Data Replication - High-Availability Computing
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- IT Systems Engineering Respondent 14: Member 90588 | Skopje, Macedonia | Between Jobs | Available for Follow-Up Executive Summary: This Maven is an experienced Chief Information Officer in the Telecoms Industry with extensive project, finance and organizational management skills in Information Technology / Network Technology / Product Development. Qualified professional in multy-Project Management, Team Management, IT and Telecommunications technologies, IT Strategy and Architecture Design and Deployment, Budgeting. 18+ years of telco experience (13+ in various management positions in a leading mobile carrier in the Republic of Macedonia) and multy-year experience in the TV / media production, with the key ingredients of corporate, project and team management, and strategic, business and system development experience. He possesses in-depth experience as a manager. On his previous position of a Chief Information Officer at T-Mobile in Macedonia he has been supervising 75+ engineering staff members that developed and maintained the largest and the most complex IT organization in the country.

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The Global Knowledge Marketplace

He has developed an intricate knowledge of technical, process and service operations. He has led and managed the teams, handled administrative processes and developed service culture, thus gaining extensive knowledge and contributing with productive input on the technical and service domains and operations. He has been involved and managing different strategic and operational issues for the companies he has been involved in - from the due diligence in occasions of acquisitions or privatization, through strategic business, technical and service planning, through budgeting, to the liaison with the principal owners, external partners and vendors, and, with the competition on the market. His perspective of operations and liaisons with the major players in the country and region simply give an invaluable experience to evaluate the situation, devise a corresponding strategy and react quickly through innovative and
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stable pattern. Respondent 15: Member 90588 | Pasadena, California, United States | Chief Technology Officer | Available for Follow-Up This Maven is currently the Chief Technology Officer for the University of Southern California Health Science Campus in Los Angeles where he is responsible for 2 hospitals, the School of Medicine and a 500 physician group. Current projects include Data Center and server consolidation, reimplementation of Cerner EMR for inpatient and outpatient, and moving from an outsourced to insourced IT department. Previously, He was the IT Director for JPS Heath Network where he was responsible for all IT services. Major projects included Singe Sign On, Video conferencing, moving from an outsourced to insourced IT department and moving the EMR to a remote hosted model. Previously to JPS, he was the MIS Director and Interim CTO at the Florida Hospital in Orlando, FL where he was responsible for management of all Client Technology Services components for the Florida Hospital cluster including seven hospitals totaling 2048 beds, an HMO, and other related services. He has experience with Desktop Operations, IT Purchasing, Telecommunications, Helpdesk, Training, Data Security, Cabling & Network Services, remote application deployment (MS SCCM) and auto-provisioning. He is specifically knowledgeable of Eletronic Medical Record Systems including Cerner Millennium and Siemens Invision. He is a member of the Healthcare Industry Authority Council for Panasonic and has given presentations on Radiology Interface Solutions and Computer Security. His most recent enterprise projects included Single Sign On, Video Conferencing and Email and File Archiving.
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Respondent 16: Member 90588 | Sarasota, Florida, United States | Director Of Technology | Available for Follow-Up This Maven ...Has extensive knowledge of Database Design, implementation, replication and optimization more than 15yrs experience in SQL, Oracle and Image(HP3000) databases. Has used numerous ETL applications and develpoed reporting portals using cubes, pivot tables and ad hoc designs and published them through intranets, web sites, and just about every method of direct delivery you can think of. Has extensive experience with developing the technology and marketing for sales using online stores, catalogs and brick and mortar.
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Respondent 17:

Member 90588 | Dainfern, Gauteng, South Africa | Executive Head: Business Improvement & Group CIO Available for Follow-Up This maven is a business leader and innovator in the IT industry with over 15 yeas experience of senior and executive management, software development and enterprise consulting. He seeks out challenges that force him to utilize and expand on my experience and where I can learn from those around me. He is a dedicated, determined professional who prides himself in making the right decisions and delivering on what he promises. His primary areas of expertise and successful endeavor are in understanding and aligning business, strategy and technology requirements, turnaround and restructuring, internet development, software solutions architecture and development, program and project management/rescue, internet related projects, business roll-outs, start-ups & development of new business units and outsourcing.

Respondent 18: Member 90588 | Seattle, Washington, United States | Senior Director of Information Technology | Available for Follow-Up This Maven is an IT Executive with over 20 years of international experience across North America, Europe and Asia. Known for creating and driving innovative ideas into complex environments. Recognized as a proven problem solver and

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The Global Knowledge Marketplace

entrepreneurial thinker capable of managing design, delivery and execution of multiple, large-scale business, sales/ marketing and technology programs. Currently employed by the worlds largest and most successful software company where he has held many executive level postings in Canada, US and Europe. With a background in telecommunications and operations support across multiple industries he can influence, converse and strategize with business and IT executive alike. Respondent 19: Member 90588 | Chicago, Illinois, United States | Sr Vice President, IT | Available for Follow-Up This Maven is an Information Technology professional with experience in the Banking, Manufacturing and Distribution and Insurance industries. His background includes software development, ERP systems implementation and support, data
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center consolidation, desktop, data and server virtualization, implementation of enterprise unified communications solutions and security and regulatory risk mitigation expertise. He has consistently driven cost out of operations while increasing ITs value to the business with practical technology investments. Respondent 20: Member 90588 | Atlanta, Georgia, United States | Chief Technology Officer | Available for Follow-Up My background and experience spans across leading research institutions (e.g. National Institute of Standards and Technology -- NIST), corporate IT organizations (e.g. GE), software development companies (e.g. Oracle), and global telecommunications firms. I have 20 years technology experience - including 10 years of executive experience in Board, EVP, CTO roles. I have broad expertise across industries (software, consulting services, financial services/insurance, healthcare, telecommunications, real estate...) and with solutions deployed in a variety of delivery models including Software as a Service (SaaS), Application Service Provider (ASP), and license/lease models. I also have experience delivering solutions across a wide variety of business environments. A common thread through my career is a focus on Business Intelligence (BI)/ Customer Intelligence (CI), Data Warehousing, Data Mining, Online Analytical Processing (OLAP/ROLAP), Information Extraction (ETL), and learning algorithms. My PhD is in advanced databases and ecommerce and the bulk of my patent

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The Global Knowledge Marketplace

applications are in these areas as well as wireless telecommunications. In addition to managing the development and delivery of technology and related professional services, I have significant experience leading product management, sales, and marketing organizations. In that regard, I am a capable corporate, technology, and solution evangelist with significant publications and industry presentations throughout my career. I am experienced in international business and am comfortable working abroad as well as domestically. Respondent 21: Member 90588 | Sunrise, Florida, United States | Infrastructure Service Manager | Available for Follow-Up This Maven is an Independent Project Manager since August 2007. This Maven was previously a Senior Project Manager
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and Regional Chief Information Officer for the Microsoft Consulting and Technical Support organizations. He has over 10 years of call center experience including the design, creation, outsourcing, insourcing and operations of global call centers. He has delivered global projects for technology, hotel and food industries. He has also managed software development teams as well as teams of network and telecom engineers. He is a certified Project Manager and has delivered multiple international projects including delivery of the entire Microsoft EMEA Contact Center infrastructure, VoIP to 66 country offices and 1000+ person new offices. Respondent 22: Member 90588 | Wahroonga, New South Wales, Australia | CTO / IT Manager | Available for Follow-Up My passion for delivering results in mobile technology, creative marketing and my proven ability to effectively communicate a creative and technology vision for overcoming complex challenges has enforced my reputation as a driven, high-end achiever and a versatile and innovative solutions consultant. With a clear history of achievement, and demonstrated ability to architect complex, creative datacentric, online and mobile solutions, I am able to offer both innovation and determination with the flexibility to meet the challenges faced across a broad range of markets.

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The Global Knowledge Marketplace

Respondent 23: Member 90588 | Plainview, New York, United States | Chief Information Officer (CIO) | Available for Follow-Up This Maven is former Chief Information Officer, with over 20 years of experience leading the IT function of diversified healthcare organizations. Kowledge base includes IT Management, Strategic Planning, HIPAA compliance, strategic outsourcing, Voice / Data / LAN / WAN design and operations, systems selection, implementation, support, data ware housing, ERP, Decision Support, and business analytics. Abilitiy to communicate difficult technologies to senior management, and assemble and motivate teams to achieve raving fans results. Respondent 24: Member 90588 | London, United Kingdom | Head of IT | Available for Follow-Up
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This Maven is the Head of IT for Elemis and the principal architect for the organisation on-going transformational change. He was appointed to develop a cohesive IT strategy, lower IT costs, and implement an IT platform to support the fast growing business. In his career he has worked in a variety of industries including Retail, Healthcare, Legal and IT services. He was previously CIO for Richards Gray MDA (Mcdonald Dewittler and Associates), where he was responsible for launching an award winning e-commerce system. He also ensured the business requirements were reflected during the tactical transition phase following the business merger as well as defining the strategic operating platform beyond. For the last 15 years, he serves in many senior roles where he had helped many organisations operate as a competitive commercial entity by designing a well defined IT strategy and programmes. This is an information technology visionary, with extensive knowledge and 20 years practical experience. His current responsibilities and his previous roles, provide him with a wealth of corporate knowledge and experience of business led information technology, telecommunications, e-commerce and software development. This Maven has also managed various multi-million projects across multiple sites and countries, including ERP, CRM and Ecommerce.

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The Global Knowledge Marketplace

Respondent 25: Member 90588 | Erie, Pennsylvania, United States | Principle & CEO | Available for Follow-Up This Maven is a CIO/CTO with a resolute passion of building truly differentiated brands and creating superior customer experiences through technology. For 15+ years as a CIO/CTO with companies ranging in size from start-up to multi-billion dollars, he has deployed technology infrastructures that facilitates innovation to improve business processes and develop valued products and services in anticipation of customer needs. His industry experience includes retail, manufacturing, business process outsourcing, supply chain management, logistics, and distribution. His specialties are global ERP, WMS, CRM, SCM systems selection and implementation, business process optimization, transformational leadership, governance (SOX, PCI, ITIL, COSO, COBIT), turnarounds, and business/technology alignment.
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The Global Knowledge Marketplace

About Maven
Maven Research, the Global Knowledge Marketplace, is the premier online micro-consulting platform built for individual professionals and firms of all sizes. Maven provides a secure, controlled environment for the ethical exchange of knowledge, perspective, and opinion, giving knowledge seekers access to a worldwide network of thousands of professionals across all industry sectors and geographies. Mavens technology-enabled platform includes direct, open, and intuitive search tools that allow researchers to quickly locate knowledgeable people who can answer their questions and provide valuable insights. Each Members knowledge profile includes a detailed resume and biographical sketch, as well as comprehensive rating and pricing information. Mavens automated teleconferencing system ensures that interactions with
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Members are safe and secure, and all searches and interactions can be controlled and monitored by an integrated conflict management system containing customizable controls that allow individuals and firms to avoid inappropriate interactions. Unlike expert network search firms, Maven does not charge up-front access fees, seat licenses, or subscriptions; Maven clients only pay for time actually spent on the phone with individuals that they choose.

Contact Maven
Maven Research, Inc. Michael Roguly 505 Montgomery Street 11th Floor San Francisco, CA 94111 949.233.3404 (p) mroguly@maven.co

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The Global Knowledge Marketplace

Disclaimer
Maven Research, Inc. (Maven) provides this survey report for general information only. The information contained herein is based on sources we believe reliable, but we do not guarantee its accuracy, and it should be understood to be general information only. In furtherance of and in accordance with your agreement with Maven, Maven makes no representations or warranties, express or implied. You are cautioned not to place undue reliance on any historical, current or forward-looking statements. Maven undertakes no obligation to update or revise publicly any historical, current or forward-looking statements, whether as a result of new information, research, future events or otherwise.
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Statements concerning tax, accounting, legal or regulatory matters should be understood to be general observations, and may not be relied upon as tax, accounting, legal or regulatory advice, which we are not authorized to provide. All such matters should be reviewed with your own qualified advisors in these areas. This document or any portion of the information it contains may not be copied or reproduced in any form without the permission of Maven, except that clients of Maven need not obtain such permission when using this report for their internal purposes. The trademarks and service marks contained herein are the property of their respective owners.

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