Pinasthika Creative Festival And Its Milestones

Held annually in Yogyakarta, Pinasthika Creative Festival which was firstly held as an appreciation for local advertising creative individuals 12 years ago - has now turned into one of the most awaiting creative events. It always gains high attentions from participants; not only from Yogyakarta, but also from other local agencies from all over Indonesia. After accomplishing this years festival, Pinasthika starts gearing up to step into another milestones next year, namely to open a competition for local/independent agencies in Asia Pacific.
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Pinasthika Creative Festival 2011 that was held in Ballroom Sheraton Mustika Hotel, Yogyakarta, from 28-29 October has ended. Most of scheduled programs such as ad gallery, ad movie, ad expo, ad seminar, and awarding night have run quite successfully. This year festival, bringing the theme Magical Ideas, has accomplished its roles to deliver the birth of awardswinning creative works, planting inspirations for all participants to work better in the future. It is now the time to congratulate all committees, the Indonesia Advertising Agency Association (P3I) chapter Yogyakarta, Kedaulatan Rakyat, participants, sponsors, and other involved entities for their hard works.

name Pinasthika Widyawara for local independent advertising agencies in 2000, has turned stronger. If firstly it was intended only for best advertisement placed in the daily, since 2003 the event started embracing wider scope, namely for local advertising creative agencies/individuals across the country. A series of agenda are always held during the festival, comprising various inspiring and useful activities for participants; namely Ad Gallery, Creative Seminar, Meet the Jury, Young Film Directors, Ad Student, Award Competition and Awarding Night. Pinasthika, which derived from Sanskrit word that means extraordinary work or masterpiece, is now ready to answer bigger challenge. Pinasthika Creative Festival has planned to open a competition for local/ independent agencies not only from Indonesia, but also those from Asia Pacific. Pinasthika has determined to move forward and to be the first International Advertising Festival specifically for local agencies in Asia, which will hopefully start next year.
Rifqi Fauzi - Chairman Pinasthika Award 2011

Magical Journey
For twelve years, Pinasthika has written its journey; presenting inspirations for local creative agency and practitioners to perform optimally with their creative works and nurturing the spirit of creativity and passion among us. Spearheaded by Kedaulatan Rakyat and the Indonesia Advertising Agency Association (P3I) chapter Yogyakarta, the creative festival that was firstly held under

Paving the way to the goal, besides appointing qualified juries from Indonesia, Pinasthika Creative Festival has involved a number of juries with regional and even global acknowledgment. In this year festival for instance, among the juries are: creative director Dentsu Inc Masako Okamura; Creative Director Leo Burnett Shanghai Birger Linkewho have also become judge at judge at London International, New York Festival, Ad-

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fest, Australian Award, DM Asia, AdStars Korea, Golden Bell Vietnam and panel chairman at Chillies Sri Lanka and Singapore Creative Circle; Managing Director of the Sweet Shop Asia Pacific MENA Region New Zealand George Mackenie; and founder of GKIM pte Ltd Graham Kelly who has also served the juries of the worlds leading creative awards, including: Cannes, The One Show, Asia Pacific Adfest, The Spikes and Clios. And here are some of their comments about Pinasthika Creative Festival that will highlight how the festival really has its potencies and chances to dance regionally. The Indonesian Pinasthika Awards have been the spring board for local talent all along, picked up by international agencies in the capital, and even making their marks overseas. Work that has been awarded here was successful in global shows. But what truly differentiates Pinasthika is the Indonesian spirit, human, with happiness of the individual at its core, Birger Linke said in a comment addressed to Pinasthika 2011. Meanwhile, Graham Kelly said, The ad industry talks a lot about nurturing talent, but on the whole were not particularly good at it. This is why the Pinasthika Awards are important. For over a decade the show has supported, encouraged and motivated Indonesias creative community. Masako Okamura noticed the remarkable progress in the Indonesian advertising in the last few years and encouraged Pinasthika to move forward, Weve seen remarkable progress in the Indonesian advertising last few years. Among them, entries in Pinasthika shows something sparkling. This year I am looking forward to watching the silver lining not only in Indonesia but also in other Asian countries. Lets make the dream of Pinasthika to be the first International Advertising Festival specifically for local agencies in Asia as part of our dreams as well. Associations, agencies, practitioners, media, government and all of us have the shares and chances to make it come true.

cal venue where participants could attend Ad Gallery, which is an exhibition of the participants advertisement works in printed ad, TVC, radio, and websites; Ad Movie that screen national and international TV commercials; Ad Expo that exhibit components of advertising industry such as printed media, production house, large print, and radio; Ad seminar with abundant well-noted speakers; and of course the most awaited awarding night. On the first day, participants had the opportunity to meet the jury through Meet the Jury Forum, where the jury panel discussed how the judges worked on Pinasthika Award nominees, and under what parameters. This year, Pinasthika has selected team of juries for each categories, namely for main category Bawana: Masako Okamura (Creative Director Dentsu Inc.), Birger Linke (Creative Director Leo Burnett Shanghai), Graham Kelly (GKIM Pte. Ltd.), Gloria Martie (Young & Rubicam), and George Mackenzie (Managing Director The Sweet Shop Asia Pacific MENA Region); for main category Baskara: Heru Suryoko (Digital Imaging Artist), Yerry Indrajaya (Head of Young & Rubicam Jakarta), Yusuf Gala (OASE Communication), and Rico Fikri (Director SemutApi Colony), and Yazied Syafaat (Creative Director Srengenge Culture Lab). Meanwhile, the selected judges for Graphic Design category were Irvan Suryanto (ADGI General Secretary), Arief Ayip Budiman (ADGI Director) and Daniel Surya (Chairman & President DM ID Holland Southeast Asia). The three main categories were broken down into total of total of 26 categories and 94 sub-categories. Aside of these there are still the awards for Craftmanship category that consisted of 7 categories, also the Best of the Best that breaks down into 14 categories. It was really a hard time for the judges to select and decide. As in the previous year, the seats for Ad Seminar this year

were almost fully occupied by participants, reflecting high enthusiasm and how the event has successfully attracted them. The theme for each session in the seminar was named after the main theme of Pinasthika this year, namely Magical Ideas. In the first session, marketing expert Yuswohadi presented the sub-theme of Magical Ideas in Marketing. He highlighted how the essence of marketing is creativity. Following his session, managing director of PT Saling Silang, Enda Nasution, delivered the sub-theme of Magical Ideas Go On-Line. To the audience, he highlighted that the importance of positioning Digital Ad was at the same level with Traditional Ad. Next, Birger Linke the Creative Director of Leo Burnett Shanghai, and Masako Okamura - Creative Director of Dentsu Inc, came to the stage to discuss about Executing Magical Ideas. Closing the first day was the presentation of George MacKenzie, the Managing Director of The Sweet Shop Asia Pacific MENA Region, and Graham Kelly , the founder of GKIM pte Ltd, who shared the fourth session of the seminar with the sub-theme To Create Magical Ideas for Global Brand On the second day of Ad Seminar, Primo Rizky and Joseph Eko from DM ID Holland were presented on the stage to discuss about Brand Building and Engagement. It was followed by the session of Yerry Indrajaya and Gloria Martie from Young & Rubicam who talked about their experience in developing magical ideas. These two young speakers had obtained quite wide attention related to their achievement in global festival. Speaking on the third session, Arwin Nugraha Hutasoit from PT Sido Muncul Group Brand Manager discussed about When Clients Do Magic from clients point-of-view. And the last session went to Sakti Makki, the President Director of Makki Makki, who presented the sub-theme How to Create Magical Brands.

Pinasthika 2011
THE EVENTS
The 12th Pinasthika Creative Festival 2011 has ended, but the spirit and passion kept on echoing among us. In general, all agenda and programs have run successfully although - as some of us might know - the time available for all preparation was very limited this year, probably even the shortest ever compared to earlier years. However, the positive spirit among committee members as well other stakeholders has been able to change any obstacle into opportunity to work together to succeed the festival. Bringing the theme Magical Ideas, Pinasthika Creative Festival 2011 changed the color of the Ball Room of Sheraton Mustika Hotel in Yogyakarta into magi20 ADOI NOVEMBER DESEMBER 2011

Nurturing Spirit Of Winners

Pinasthika Creative Festival 2011 closed its days with the awarding night. Pinasthika, which has transformed from advertising festival into creative festival this year, has again proven its quality with acknowledgment that not only came from the creative industries, but also from the government that has listed it as one of the trade ministrys annual agenda since last year. That night, the ball room of Sheraton Mustika Hotel was fully occupied by participants and audiences who enjoyed lesehan (sitting on the floor). Although the committee also presented a unique and creative performance, the audiences apparently paid more attention to the announcement of winners from each category and sub-category. Claps and shouts echoed along the session every time the master of ceremony
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announced the winner. Unfortunately, several categories did not have any nominees. This might prove two things, firstly due to the tight assessment by the board of juries, and secondly due to the absence of entries considered as qualified enough for nomination. As announced in the awarding night, the Best of the Best Categories in Pinasthika this year went to ExistComm from Yogyakarta, the agency that also won the same category last year. ExistComm was named as the Most Creative Agency for Baskara main category. Meanwhile, the Most Creative Agency for Bawana category was presented to the Drawing Squad from Jakarta. Next, Petakumpet Yogyakarta successfully won the Most Graphic Design Agency. Some other outstanding agencies that had won several awards were Srengenge

Graphic Design, Syafaat Marcomm, Juara Idea, Kotasis Kamar Desain 3x3x3, AbankIrenk, IDEATE, and OCTIS Marketing Communication. Published on the next pages are creative works that have successfully won Pinasthika Creative Awards. However, to find more detail information about the winners simply access Pinasthika Creative Festivals site with url www.pinasthikaward.com. Congratulation to all winners and let us also wish greater success next year for those that havent brought home Pinasthika Awards this year. And once again, congratulation to the committee and all stakeholders that have been working hard hand in hand to succeed this years Pinasthika Creative Festival.

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Gold Graphic Design Poster

Title: Kembang Kapas 2 Category: Graphic Design, Poster Agency: Petakumpet

Gold Graphic Desing T-Shirt

Titlel : Kembang Kapas Category: Graphic Design, T-Shirt Agency: Petakumpet

Baskara Gold Direct Marketing

Title: Undangan Celup Category: Baskara, Direct Marketing Agency: Korek Api

Gold Graphic Design Logo

Judul : Omega Nusantara Kategori: Graphic Design, Logo & Corporate ID Agency: Syafaat Marcomm 22 ADOI NOVEMBER DESEMBER 2011

Gold Graphic Design Invitation Card

Judul : Jumat Kliwon Gathering Kategori: Graphic Design, Invitation Card Agency: Srengenge Graphic Design

Bawana Gold & Best Entry Bawana

Title : Super Gizi Kurban Versi Beat Box Category: Bawana, Miscellaneous Ad Agency: Syafaat Marcomm

TVC es teh (ice tea) plus substittle

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