345 Keewatin Avenue Telephone: 416-888-4422

Toronto, Ontario E-mail: jordankay@mac.com

M4P 2A4
http://www.linkedin.com/in/jordankay

Jordan Kay, M.B.A.

Objective Challenging opportunity with a dynamic organization. || Offer the ability to impact strategic planning, demonstrate
leadership, and to empower and coach a team || Receive dedicated professionalism, measurable results, return on your
investment.

January 2004 – Present bench marketing inc.

Toronto, ON Strategy Consulting Practice

January 2007- Present Managing Partner / Chief Executive Officer, Glucose Digital Inc.
Glucose Digital delivers fully managed multi-channel marketing campaigns executed within a complete interactive brand strategy. At Glucose
Consulting we believe in demonstrable results driven by fusing visually engaging design with leading edge technology and modern marketing savvy. Glucose
Experience helps clients build and segment dynamic communities and achieve real-time visibility across all marketing activities.

• Co-founded Glucose Digital Inc and managed the growth of the company from the start-up phase (1 project, $25K
revenue) to its existing position as a growing interactive development practice.
• In the process of turning over the Managing Partner role of Glucose Digital to my other partners.While staying on the
Board of Directors and maintaining a share holding position, this does not require day-to-day operations of the web
development business.

March 2006 – January 2007 Strategy Consultant

• Vice President Marketing – Boardwalk Gaming and Entertainment (10 month consulting engagement)
• Business development consulting, assisting a communications company (M Marketing Inc.) build out its partner
marketing alliances for Visa Inc. Involved the selection and recruitment of merchants to participate in a much larger
loyalty program managed by the agency.

April 2004 – February 2006 Managing Partner / Chief Marketing Officer, 80/20 Solutions Inc.
80/20 Solutions is a leader in the field of full-lifecycle online and mobile marketing automation. 80/20 Solutions offers a secure hosted platform
called the Marketing Control Center (“MCC”). Built on the Application Service Provider (ASP) model, the MCC features a comprehensive
"dashboard" that allows advertising agencies and marketing departments to fully execute, manage, track, and analyze integrated online and
mobile marketing campaigns from a single, easy-to-use online interface.

• Co-founded 80/20 Solutions Inc and managed the growth of the company from the start-up phase (1 project, $40K
revenue) to its existing position as a leader in the field of Marketing Automation. This two-year business development
contract was conducted specifically to launch the business and introduce the technology to the marketing community.
• 80/20 currently is on pace to reach over $1.5 million in revenues in its third fiscal year, a 500% increase annually, with
key strategic accounts as subscribers to the platform.
• Directly responsible for relationships with IMG, Nokia, Columbia House, Telus, Xbox, and Universal Studios, as well
as many leading advertising agencies in Canada.
• As expected from the onset, my role with 80/20 has evolved to that of equity partner, and Board Member of the
Corporation.

January 2004 – March 2004 Strategy Consultant

• 3 month contract to develop the e-commerce strategy for Canada’s largest distributor of Sports Memorabilia
• Negotiated contracts with NHL Enterprises, the NFL Canada, Amazon.com, Hockey Hall of Fame, and other online
sports portals. See http://auctions.nhl.com/?hp=auctions as a point of reference.
 August 2001 – December 2003 Canada Post Corporation
Toronto, ON

August 2001 – December 2003 Communications Sector Business Development

• Developed the 2003 Strategic Marketing Plan for the Communications Sector. Responsible for the allocation of a
$500K budget and the prioritization of initiatives delivering the highest return on investment to the corporation.
• Managed the creation of “Sampling Solutions”, a multi-channel direct marketing campaign launched in October 2002.
Corporate Responsible for a budget of $250K.
• Traveled across Canada to roll out the “Grow Your Business” corporate capabilities campaign, a direct marketing leads
Experience
generation campaign that won Marketing Magazine’s silver medal at the 2001 RSVP Awards.
• Represented Business Marketing on the Market Transformation Project at Canada Post. This three-month project
entailed working with Accenture! to re-organize the Marketing department for Canada Post and to ensure the
company’s processes were re-aligned to become customer-centric. This corporate initiative was launched throughout
2002.

Dec. 1999 – May 2001 Sprint Canada Ltd.

North York, ON

Nov. 2000 – May 2001 Sr. Manager, Business Intelligence and Segment Marketing
• Co-chair of the CRM User Committee, an internal cross-departmental team of Senior Managers, Directors, and Vice
Presidents working on projects related to corporate CRM initiatives.
• Managed the Sales Force Automation on an ongoing basis. Set the future direction for the design and construction of
subsequent Seibel integration phases including any integration with established company (legacy) systems.
• Managed a highly skilled team of 3 managers and 2 analysts responsible for market and product analysis, research and
competitive intelligence, segmentation, CRM, and all related database-marketing initiatives.
• Responsible for a budget in excess of $850K with discretion regarding the allocation of funds between staffing, primary
and secondary research, external consultants, and National Account events.
• Prepared investor relations presentation for the President and CEO of Call-Net to use during negotiations with Sprint
U.S. in March of 2001. The companies subsequently partnered to jointly develop products and services for the
Canadian market.
• Created the metrics report, used by the Vice President of Marketing and the Marketing Directors, to track the
performance of the voice and data product portfolios on a monthly basis and highlight variance to the 2001 business
plan. Presented results monthly at the Regional Sales Vice Presidents meeting.
• Launched the National Accounts Program targeted at Enterprise Sales’ highest value customers. Elements of the
program included a customized extranet website for each customer, exclusive events, and augmented customer service
as new internal processes and standards had been established.

Dec. 1999 - Nov. 2000 Senior Manager, Small Business Segment

• Strategic Planning with respect to the market launch of a new suite of services targeted toSmall Business customers.
• Created bundled offers to encourage increased share of wallet and higher revenue per customer through multi-product
sales.
• Developed the Small Business Unit Q3-Q4 Business Plan presented to Call-Net Board of Directors, and key
contributor to the 2001 Small Business Unit Business Plan.
• Sourced new partners for Sprint Canada with respect to co-marketing, co-branding, and re-seller opportunities

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 Oct. 1996 – Nov. 1999 Purolator Courier Ltd.
Mississauga, ON

June 1999 – November 1999 Manager - Products and Services

• Managed new business development and the marketing launch (internal/external) of a new strategic alliance with
Purolator’s North American Logistics partner – included work with internal communications team and the co-
ordination of creative execution with Purolator’s external advertising agency.
• Developed product plan and market positioning strategy for 2000-2001 including planned budget, labour and capital
requirements.
Oct. 1996 – June 1999 Manager – Call Centers and Direct Marketing
• Developed Purolator’s Direct Marketing strategy that utilizes telemarketing, direct mail and direct response media to
acquire new customers and build loyalty amongst Purolator’s existing base of customers.
• In managing a budget in excess of $1 million, emphasis was placed on executing campaigns on time and on budget,
while producing measurable and actionable results.

1991 – 1996 Andover Research Associates Inc.

Toronto, ON
Senior Supervisor of Market Research
*** Of note – this position entailed over 50 hours per week and was held while simultaneously completing both a B.A. and M.B.A. at York
University. ****

• Project management for field operations.

• Trained, supervised and managed staff of 20-29 telephone research representatives.
• Analyzed daily field activity, prepared summary reports, and implemented changes where necessary.
• Responsible for recruitment and dismissal of interview staff as required.

Education 1991 – 1996 York University, Schulich School of Business

Toronto, ON
Master of Business Administration
• Majors in Arts and Media Administration and Marketing
• Member of Sports Business Club, Arts and Media Management Club
• Columnist for FASTrack; York University Business School Newspaper

Bachelor of Arts
• Major in Psychology
• Ontario Scholar Award

Courses and • Completed courses in Situational Leadership, Project Management, Conflict Management, Stress Management, and
Training Building High Performing Teams.
• Proficient in many software packages and related presentation technology

Interests • Regular Speaker at Ontario Business Educators Association – Topic: Interactive Marketing
• Active participant in competitive sports including hockey, basketball and golf.
• Regularly enjoy travel and outdoor recreation such as canoe/hiking trips and camping.

References • References available upon request July, 2008

Jordan Kay, Confidential Page 3 7/22/08