REPORT ON SUMMER INTERNSHIP PROGRAM CONDUCTED AT GUJRAT NARMADA VALLEY FARTILIZER COMPANY LTD Submitted in partial fulfillment of the

requirements of Annamalai University for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION By Ms.BRIJESHKUMAR .D.PATEL Enrolment No.: 4741000044 Under the guidance of Ms. Meenakshi nair

NIS ACADEMY 50, Sampatrao Colony, Opp. Circuit House, Alkapuri, R.C. Dutt Road, Vadodara 390007 MBA 2010 12

NIS ACADEMY 50, Sampatrao Colony, Opp. Circuit House, Alkapuri, R.C. Dutt Road, Vadodara 390007

CERTIFICATE FROM THE INSTITUTION

Certified that this summer internship report at (please type your respective companys name) is based on the summer internship program conducted by (please type your name) of first year MBA student under the guidance of Ms. Meenakshi nair. This summer internship program is based on the training undergone by the student and has not formed the basis for the award of any other degree/diploma by Annamalai University or any other University.

Ms. Meenakshi nair

Somesh Khandelwal

Executive T & D

Location Head

ACKNOWLEDGEMENT
At the outset, I would like to thank director of our college Mr. Shomesh Khandelwal who had given me Golden opportunity to have summer training and also advised all concerned for making this project work a successful one. I obliged to GUJARAT NARMADA VALLEY FERTILIZER COMPANY LTD as I got wonderful opportunity to have training here. I express my deep sense of gratitude to Dr. D.C.Jadeja sir (Sr. officer of training center) who had guided me throughout this training and project work. I would like to express gratitude and sincere thanks to my faculty guide Miss. Minakshi Nair Without their assistance, guidance and support I may not be able to submit this report in the present shape. I would like to express my gratitude to Mr. N.K.Patadiya (AGM) for arranging training. & I would like to express my gratitude to Mr. A.R.Parikh (Manager) for helping me in taking permission for training from management & all GNFC departments, staff and employees who have been corporate me and provide valuable guidance throughout the entire process of my undergoing the project work in Gujarat Narmada Valley Fertilizer Company Ltd. Lastly, I would like to thank my friends, relatives and my support pillars for constant source of inspiration and support. With pleasure sense of relevance that I present this report on Industrial training at Gujarat Narmada Valley Fertilizer Company Ltd (Bharuch).

EXECUTIVE SUMMARY
This report is prepared with a view to get the knowledge of functions of Human Resource Departments of GNFC Ltd.This report is prepared on the basis of study done at GNFC Ltd. for the period 01/06/2011 to 15/07/2011 as a part of education curriculum. GNFC, the largest manufacturer of Fertilizer in the country, incorporated on 10 May 1976 as a joint sector company by Government of Gujarat & Gujarat State Fertilizers & chemicals Limited. It went public in 1981 & 1985 onwards diversified in to Industrial Chemical manufacturing. It has established NCPL in 1992 to manufacture the Petrochemicals Aniline and Toluene DiIsocynate (TDI) which is now merged with GNFC. It has also set up Info tower to provide ready to use infrastructure required by IT companies under one roof. There are seven departments in the company i.e. Finance department, HR department, Material Management department, Marketing department, Stores department, Administration department, Secretarial department, which are looking towards their respective areas. Administration department looks towards all the administrative works of the company i.e. maintaining records, handling mails, selection & purchase of office furniture, etc. while secretarial department looks towards all the secretarial jobs relating to company. At the last, there is an analysis is done on customer perception about GNFCs product. It helps to understand what the customer thinks about companys product quality, availability, awareness, packaging&

uses of fertilizer. So it was great experience to interact with customer directly and get their opinion about company and its competitors.

TABLE OF CONTENT
Sr. no 1. 2. Content Introduction 1.1 Industry Profile 1.2 Company Profile Departmental Study 2.1 Production department 2.2 Finance Department 2.3 Marketing department 2.4 Human Resouce Department Project Report : Promotional strategy of fertilizer in GNFC Sale Promotional Objectives Promotional programs Special Promotional Progarms Market servey - Research Methodology - Research Design - Sampling Procedure - Method of Data Collection Finding And Conclusion Questionnaire Bibilography Page No.

3. 4. 5. 6. 7.

8. 9. 10.