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HIRE: JUST A CLICK AWAY?

ByTedJanusz

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ccording to a recent sulvey by Career Enlightenment.com, 92 percent of hiring managers in 2010 used or planned to use social networks in recruiting. Of these, 86 percent used tinkedln, 60 percent used Facebook, and 50 percent used Tkitter. 14.4 million people used social media to find jobs in 2011. One in three employers rejected candidates based on somethingthey found about them online.
Let's take a look at horv you, too, can easil-v use the top three social nets,orking sites to recruit neu. employees

Are the.v a r-nember of groups relevant to the parking industrr? Do you have any seconcl or third-degree connections to the person to get a more personal referral? As Black says, -yotl can find out a lot about a person

for your parking faciliqr

Use Linkedln to Recruit Employees

With Linkeclln, you have ready access to the rvorld's
largest professior-ra1 netu,ork. You can sign up for a sen'ice called LinkedlnRecruiter that can help 1,ou find passiye talent, rvhich is r-rsually the best talent. To get more information on this exclusive
set oftools for corporate recruiters, go to

from their Linkedln profrle, even before yoll contact

then-r

for an interview.

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An inexpensive, pay-as-)roLr-go recruiting service available from the site is Linkedln Talent Pro.
Before you hire a recruiter, crx-rsider investing in this. A Talent Pro account provides you access to virtua1l1, eYeryone on

http://talent.

Linkedln.

linkedir.r.com/recruiter. If you don't har.e the budget for that, -vou can sti11 take these fir,e steps u.ith Linkedln: r.e 9"tr8P '$: P*st y*ern opaninEs. "The most obvious rva-v to use Linkedln is to postjobs you har.e available," says TifTrnl Blrck ol /irc. nragazine. w *TWV ff: tlse your ft{rtvr,erk ac*ivity fu*x (also knou.n as 1,our status box) on Linkedln as a free u,av to broadcast that 1,or-r are hiring. Black suggests posting "Looking for a parking director. If vou knou. someone, ma).be even
Jrou, contact I'ne." TED JANUSZ is a professional speaker
on the topic of

Create a Facebook Group to Recruit

New Hires
Ernst & Young laur.rched a gr oup on Facebook specificall-v for recruitment. "Once you are a member of the E&Y communiq, on Facebook," says Dan Black, clirectorv of campus recruitingfor the Americas, "you receive updates from the compar.rri take part in polls, and most important1.r,,, interact directly u,ith E&Y potential employees as '"vell as E&Y recruiters."

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y*u aflready kncw,

3: ffiilild eonncetlons on LinlsedEs: {m pe*ple advises B1ack. These could include

UseTwitter to Recruit Employees

"The easiest way to recruit is to tu,eet jobs vou have
available," suggests B1ack. For erample, trveet, "Lookir.rg

"Social Media for

Baby Boomers," author, and marketing consultant. He is the author of the .Socla/ Media Marketing
Guide for Parking

former co-u,orkers, local entrepreneurs, and er.en fi iends and familli You ner.er knou'u.hen someone else's connection could be a top-notch candidate.

Prafessionals, which is a free publication

for lPl members and

can be downloaded from www.parking, org. He can be reached atlei(:.r) i *;-'i:l Pre; e;ii;ti: n:. r:t:* or 614.440.7487.

Js$n 6rs,"ips or"r *-ii:kecl$r"r !n whia[t yeiai m:ig?it *omrae*t wfit*r potentF*[ *ane*idates. I have joir.red alumni gloups for the three colleges I attended and for previons emplo.vers. Once you join relevant groups, advises Biack, find ways to begin discussions u.ith people in them. e *T*P S; Ewafuate *amdidates' g*rcf!!**. When 1,ou find someone lr.ho may be a good fit for your company Linkedln offers you a golden opporflrniqr the prospect's profile. Ask yourselffour questions: does the person have a complete profi1e including a picture? Do the1. i-rave
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for a director oftransportation sen ices in Chicago. Very competitive salary. Apply at (include a shortened URL)." You can also market events that yor.r u..i11 be attendit-rg.
is to discover how the

Our hnal bit of social networking recruitment aclr.ice follou.irrg dir.erse group of firms
E a U t

for recruitment. Determine hou.,vou car-r emulate their activities for your ou,r-t online recruiting
uses Tu,itter
SUCCCSS:

recommendations from peers, managers,

ar-rd

colleagues?

& U.S. Department of State-trvitter.com/DOScareers * Hershe-v Company-tw.itter.com/Hershe,vCareers & Hershe-vpark-tu.itter.com/Hershe),Jobs & Pearson-tu,itter.comfobsatPearson & Yellou,book-tu,itter.com/r.brecruiting O

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