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Courier/Fasttrack

Page 1 Front Page


Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis

Page 1 of 14
Page 5 Traditional Segment Analysis
Page 6 Low End Segment Analysis
Page 7 High End Segment Analysis
Page 8 Performance Segment Analysis
Page 9 Size Segment Analysis

Page 10 Market Share


Page 11 Perceptual Map
Page 12 HR/TQM Report

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11/22/2011

Courier/Fasttrack

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C45998

Top

Round: 4
Dec. 31, 2015
Andrews
Ankit Agarwal
Animesh Jain
Anand Krishnan
ANANYA PALCHOUDHURY
Anirudh Pandiya

Baldwin
Ankita Agrawal
Ankit Bhasin
Ankit Gupta
Ankit Joshi
ankit khandelwal
Ankit Somani

Chester
Anmol Agarwal
Anurag Anand
Anuj Arora
Ankita Gautam
Vaishali K
anubhav sharma

Digby

Erie
Arjit Bhargava
anurag chogtu
Anvesh Garg
ABHISHEK KEJRIWAL
ARITRA MUNSHI
Apratim Singh

Ferris
Ankita Bhaladhare
Arjun Dasgupta
Anshika Gupta
Geetanjali Malik
PRADYUMNA MOHANTY
Ashish Mohan Srivastava

Selected Financial Statistics


ROS
Asset Turnover
ROA
Leverage (Assets/Equity)
ROE
Emergency Loan
Sales
EBIT
Profits
Cumulative Profit
SG&A / Sales
Contrib. Margin %

Andrews
-4.0%
0.67
-2.6%
3.7
-9.6%
$17,124,504
$87,574,564
$7,064,160
($3,462,278)
($12,857,050)
13.7%
33.2%

Baldwin
-3.9%
0.83
-3.3%
3.0
-9.7%
$0
$103,946,382
$3,711,944
($4,071,702)
($16,540,664)
10.6%
24.6%

Chester
3.5%
1.13
3.9%
1.5
6.0%
$6,593,904
$111,070,696
$9,831,147
$3,872,311
($2,607,438)
20.7%
39.6%

Digby
-1.0%
1.05
-1.1%
2.7
-3.0%
$0
$216,519,896
$11,199,393
($2,257,393)
$15,203,549
16.5%
31.0%

CAPSTONE COURIER

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Erie
8.0%
1.01
8.1%
2.0
15.9%
$0
$243,561,731
$44,552,831
$19,585,306
$33,291,506
13.6%
47.7%

Ferris
0.0%
1.00
0.0%
2.5
-0.1%
$0
$170,659,320
$11,854,094
($49,924)
$8,422,481
15.7%
36.9%

Page 1

11/22/2011

Courier/Fasttrack

Page 3 of 14
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Round: 4

Stocks & Bonds

C45998
December 31 , 2015

Stock Market Summary


Company
Andrews
Baldwin
Chester
Digby
Erie
Ferris

Close
$4.24
$2.95
$21.66
$28.19
$63.89
$37.08

Change
($4.16)
$1.95
$5.93
($9.87)
$18.31
$1.99

Shares
1,923,821
2,734,618
2,774,957
2,654,791
3,455,938
2,677,674

MarketCap ($M)
$8
$8
$60
$75
$221
$99

Book Value
$18.68
$15.36
$23.16
$28.77
$35.75
$26.08

EPS
($1.80)
($1.49)
$1.40
($0.85)
$5.67
($0.02)

Dividend
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00

Yield
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

P/E
-2.4
-2.0
15.5
-33.2
11.3
-2101.7

Bond Market Summary


Company

Series#

Face

Yield

Close$

S&P

14.0S2017
10.8S2022
13.0S2024
13.6S2025

$20,850,000
$9,000,000
$17,632,000
$12,561,000

14.1%
12.8%
14.0%
14.3%

99.18
84.37
92.71
95.40

DDD
DDD
DDD
DDD

14.0S2017
10.8S2022
11.4S2023
12.7S2024
13.9S2025

$20,850,000
$200,000
$12,000,000
$20,000,000
$10,000,000

14.0%
12.6%
13.1%
13.7%
14.1%

99.67
85.51
87.10
92.63
98.45

C
C
C
C
C

14.0S2017
10.8S2022

$12,605,217
$2,000,000

13.3%
11.0%

104.96
98.59

A
A

14.0S2017
10.8S2022
12.3S2023
12.7S2024
13.2S2025

$20,850,000
$586,582
$13,263,753
$11,514,288
$21,467,654

14.0%
12.5%
13.4%
13.6%
13.8%

100.00
86.28
92.11
93.57
95.83

C
C
C
C
C

14.0S2017
10.8S2022
12.6S2023
13.0S2024
13.1S2025

$16,429,987
$18,994,000
$25,358,000
$33,577,000
$10,000,000

13.7%
11.7%
12.6%
12.7%
12.7%

102.35
91.94
100.00
102.08
102.76

B
B
B
B
B

14.0S2017
12.9S2023
13.5S2025

$20,850,000
$25,000,000
$8,000,000

13.9%
13.4%
13.6%

100.50
96.25
98.94

CC
CC
CC

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Next Year's Prime Rate 6.00%


CAPSTONE COURIER

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11/22/2011

Courier/Fasttrack

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Financial Summary
Cash Flow Statement Survey

Round: 4
December 31, 2015

C45998

Andrews

Baldwin

Chester

Digby

($3,462)
$7,373
$0

Erie

Ferris

($4,072)

$3,872

($2,257)

$19,585

($50)

$6,213
$951

$8,033
($210)

$12,387
$0

$16,700
$0

$11,770
($288)

$2,485
($19,920)
($5,798)
($19,322)

($2,530)
$12,743
($725)
$12,581

$1,832
$3,050
($1,664)
$14,914

$2,219
($4,166)
($3,135)
$5,047

$2,426
($8,182)
($4,293)
$26,236

($2,292)
($5,686)
$2,680
$6,134

$0

$31,250

($39,310)

($21,800)

($47,022)

($28,650)

$0
$0
($850)
$12,561
$0
($14,513)
$5,000
$17,125

$0
$0
($144)
$10,000
$0
($35,220)
$0
$0

$0
$2,000
$0
$0
$0
($16,808)
$8,000
$6,594

$0
$8,074
$0
$21,468
$0
($33,782)
$34,934
$0

$0
$26,252
$0
$10,000
$0
($10,000)
$5,000
$0

$0
$15,660
$0
$8,000
$0
($24,239)
$25,000
$0

$19,322

($25,364)

($214)

$30,693

$31,252

$24,421

Cash flows from operating activities


Net Income (Loss)
Adjustment for non-cash items:
Depreciation
Extraordinary gains/losses/writeoffs
Changes in current assets and liabilities:
Accounts payable
Inventory
Accounts receivable
Net cash from operations
Cash flows from investing activities
Plant improvements (net)
Cash flows from financing activities
Dividends paid
Sales of common stock
Purchase of common stock
Cash from long term debt issued
Early retirement of long term debt
Retirement of current debt
Cash from current debt borrowing
Cash from emergency loan
Net cash from financing activities

$0

$18,467

($24,610)

$13,940

$10,466

$1,905

Balance Sheet Survey


Cash
Accounts Receivable
Inventory
Total Current Assets

Andrews
$0
$14,396
$49,358
$63,753

Baldwin
$18,467
$7,120
$33,571
$59,158

Chester
$0
$6,086
$11,401
$17,487

Digby
$47,953
$17,796
$19,836
$85,586

Erie
$32,589
$20,019
$13,906
$66,513

Ferris
$1,905
$14,027
$33,613
$49,544

Plant and equipment


Accumulated Depreciation
Total Fixed Assets

$110,600
($42,920)
$67,680

$101,600
($35,892)
$65,708

$120,500
($39,367)
$81,133

$185,800
($66,060)
$119,740

$250,500
($75,679)
$174,821

$182,550
($60,518)
$122,032

Total Assets

$131,433

$124,867

$98,621

$205,326

$241,335

$171,576

Accounts Payable
Current Debt
Long Term Debt
Total Liabilities

$5,960
$29,491
$60,043
$95,494

$5,911
$13,900
$63,050
$82,861

$5,151
$14,594
$14,605
$34,350

$12,428
$48,834
$67,682
$128,945

$8,437
$5,000
$104,359
$117,796

$8,990
$38,900
$53,850
$101,740

Common Stock
Retained Earnings
Total Equity

$24,748
$11,192
$35,939

$33,194
$8,813
$42,006

$42,238
$22,033
$64,271

$43,554
$32,827
$76,381

$64,854
$58,685
$123,539

$36,020
$33,816
$69,836

Total Liabilities & Owners' Equity

$131,433

$124,867

$98,621

$205,326

$241,335

$171,576

Income Statement Survey


Sales
Variable Costs (Labor, Material, Carry)
Depreciation
SGA (R&D, Promo, Sales, Admin)
Other (Fees, Writeoffs, TQM, Bonuses)
EBIT
Interest (Short term, Long term)
Taxes
Profit Sharing
Net Profit

Andrews
$87,575
$58,518
$7,373
$11,978
$2,641
$7,064
$12,391
($1,864)
$0
($3,462)

Baldwin
$103,946
$78,412
$6,213
$11,056
$4,553
$3,712
$9,976
($2,192)
$0
($4,072)

Chester
$111,071
$67,085
$8,033
$23,032
$3,090
$9,831
$3,752
$2,128
$79
$3,872

Digby
$216,520
$149,419
$12,387
$35,738
$7,777
$11,199
$14,672
($1,216)
$0
($2,257)

Erie
$243,562
$127,371
$16,700
$33,125
$21,813
$44,553
$13,807
$10,761
$400
$19,585

Ferris
$170,659
$107,731
$11,770
$26,760
$12,545
$11,854
$11,931
($27)
$0
($50)

Net change in cash position

CAPSTONE COURIER

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Page 3

11/22/2011

Courier/Fasttrack

Page 5 of 14
Top

Production Analysis

Round: 4
December 31, 2015

C45998

Production Information

Name

Primary
Segment

Units
Sold

Unit
Inven
tory

Able
Acre
Adam
Aft
Agape
Aron

Trad
Low
Pfmn
Pfmn
Trad
Low

1,304
1,622
139
177
248
655

Baker
Bead
Bid
Bold
Buddy
Bond

Trad
Low
Trad
Pfmn
Size

Cake
Cedar
Cid
Coat
Cure

Revision Date

Age
Dec.31

388
0
805
682
415
237

8/18/2016
5/26/2015
9/6/2015
1/1/2015
8/2/2014
2/3/2015

1,779
1,850
264
376
389
0

0
476
0
585
596
0

Trad
Low
High
Pfmn
Size

1,980
799
665
482
258

Daze
Dell
Dixie
Dot
Dune
Doom
Dust

Trad
Low
High
Pfmn
Size
Pfmn
Size

Eat
Ebb
Echo
Edge
Egg
Exotic
Fast
Feat
Fist
Foam
Fume
Fake
Fame
Fab

Labor
Cost

Contr.
Marg.

2nd
Shift &
Overtime

$9.29
$6.19
$13.37
$13.71
$10.18
$6.15

$3.95
$1.41
$9.12
$7.60
$7.60
$9.11

37%
54%
-26%
-4%
25%
19%

18%
44%
100%
100%
100%
99%

8.0
10.0
5.0
6.0
6.0
5.0

850
900
400
250
200
500

116%
143%
198%
198%
198%
178%

$23.00
$17.00
$27.00
$32.00
$32.00
$0.00

$10.48
$0.00
$0.00
$14.97
$13.04
$0.00

$4.67
$0.00
$0.00
$8.33
$9.44
$0.00

33%
26%
10%
10%
16%
0%

89%
0%
0%
20%
100%
0%

8.0
9.0
3.0
5.0
5.0
2.0

900
700
200
500
500
600

186%
0%
0%
118%
197%
0%

13.4
17.3
8.4
14.6
7.7

$22.00
$22.00
$38.20
$33.00
$33.50

$9.34
$4.42
$15.20
$14.16
$11.67

$4.72
$2.36
$8.42
$9.44
$9.44

36%
67%
37%
27%
35%

100%
100%
25%
100%
100%

8.0
9.5
5.0
5.0
5.0

1,500
1,000
400
250
100

198%
198%
124%
198%
198%

8.3
3.0
12.2
13.8
7.8
13.7
7.8

11.7
17.0
7.9
13.0
6.8
13.0
7.0

$28.00
$20.50
$38.00
$33.00
$33.00
$33.00
$33.00

$11.11
$5.70
$15.77
$15.46
$13.40
$15.40
$13.15

$9.17
$7.20
$8.02
$8.02
$8.50
$9.11
$7.81

29%
34%
36%
28%
32%
25%
35%

100%
54%
0%
0%
14%
40%
13%

5.5
6.5
4.5
5.0
5.0
5.0
5.0

1,250
1,400
1,100
850
1,100
600
550

198%
152%
77%
76%
113%
139%
59%

14000
12000
25000
27000
21000
25000

7.8
3.0
10.5
13.0
6.8
12.6

12.2
17.0
9.5
13.5
6.6
7.4

$23.50
$15.25
$38.00
$33.00
$33.00
$38.00

$8.69
$4.40
$13.89
$14.37
$12.94
$15.53

$4.12
$1.37
$4.12
$5.49
$6.87
$5.49

47%
61%
45%
39%
41%
44%

100%
100%
100%
100%
100%
100%

8.0
10.0
8.0
7.0
6.0
7.0

1,100
2,500
700
600
650
800

199%
199%
199%
199%
199%
199%

14000
12000
23000
27000
18000
22000
19000
0

6.5
3.4
11.3
12.2
5.9
11.1
7.0
0.0

13.5
16.6
9.3
13.8
7.3
8.9
6.3
0.0

$25.00
$16.00
$38.00
$32.75
$33.00
$38.00
$33.00
$0.00

$8.00
$4.90
$14.28
$14.47
$12.02
$14.07
$13.08
$0.00

$3.80
$4.69
$8.50
$7.21
$9.22
$8.68
$9.40
$0.00

45%
39%
36%
30%
31%
36%
31%
0%

0%
96%
33%
41%
82%
43%
100%
0%

8.0
10.0
5.0
6.0
5.0
5.0
5.0
1.0

800
1,600
450
425
600
700
550
600

99%
194%
132%
140%
180%
141%
83%
0%

MTBF

Pfmn
Coord

Size
Coord

Material
Price
Cost

3.5
3.3
1.6
3.0
4.0
0.9

19000
15000
23000
25000
19000
15000

6.1
3.8
12.0
11.4
6.1
3.7

14.0
16.3
14.2
13.9
12.0
16.3

$23.00
$17.00
$30.00
$30.00
$30.00
$20.00

3/5/2015
6/15/2013
2/27/2012
5/18/2015
6/6/2015
2/29/2016

2.4
5.6
5.7
2.0
1.9
0.0

19000
17500
19000
27000
21000
0

7.7
3.2
8.0
12.6
6.1
0.0

12.7
16.8
12.0
13.8
7.6
0.0

0
191
232
63
156

7/30/2015
7/14/2013
6/29/2015
6/30/2016
8/13/2015

1.9
5.5
1.7
3.3
1.8

17250
12000
24000
27000
16500

6.9
2.7
11.2
11.4
6.2

2,125
1,773
847
682
1,102
645
254

0
418
207
96
220
59
44

10/14/2015
10/20/2016
11/23/2015
9/21/2015
10/21/2015
6/30/2015
6/18/2015

1.4
8.6
1.1
1.3
1.2
0.9
0.5

19000
15500
24000
26000
19500
26000
19000

Trad
Low
High
Pfmn
Size
High

1,991
3,982
573
894
1,095
1,279

0
0
565
138
0
31

7/31/2015
1/29/2012
10/31/2016
8/23/2015
10/23/2015
6/12/2015

2.1
8.6
2.6
1.4
1.3
1.0

Trad
Low
High
Pfmn
Size
High
Size

1,357
2,713
446
588
631
811
166
0

447
0
287
247
378
331
0
0

8/10/2015
12/23/2014
9/17/2015
8/8/2015
6/30/2015
3/2/2015
7/29/2015
3/4/2016

2.1
4.8
1.4
1.5
1.5
1.4
0.4
0.0

CAPSTONE COURIER

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11/22/2011

Courier/Fasttrack

Page 6 of 14
Top

Traditional Market Segment Analysis

C45998

Round: 4
December 31, 2015

Traditional Statistics
Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry

10,504
10,504
28.4%

Next Year's Segment Growth Rate

-7.0%

Traditional Customer Buying Criteria


1.
2.
3.
4.

Expectations
Ideal Age = 2.0
$18.00 - 28.00
Pfmn 7.8 Size 12.2
MTBF 14000-19000

Age
Price
Ideal Position
Reliability

Importance
47%
23%
21%
9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment


Name
Daze
Eat
Cake
Baker
Fast
Able
Bid
Agape
Adam

Market
Share
20%
18%
17%
17%
12%
10%
2%
2%
0%

Units Sold
to Seg
2,120
1,930
1,818
1,758
1,267
1,084
261
228
37

Revision
Date
Stock Out
10/14/2015
YES
7/31/2015
YES
7/30/2015
YES
3/5/2015
YES
8/10/2015
8/18/2016
2/27/2012
YES
8/2/2014
9/6/2015

Pfmn
Coord
8.3
7.8
6.9
7.7
6.5
6.1
8.0
6.1
12.0

Size
Coord
11.7
12.2
13.4
12.7
13.5
14.0
12.0
12.0
14.2

List
Price
$28.00
$23.50
$22.00
$23.00
$25.00
$23.00
$27.00
$30.00
$30.00

MTBF
19000
14000
17250
19000
14000
19000
19000
19000
23000

Age
Dec.31
1.39
2.12
1.92
2.38
2.10
3.54
5.70
4.00
1.62

Promo Cust. AwareBudget


ness
$2,300
100%
$1,400
100%
$1,400
100%
$2,000
98%
$1,500
95%
$800
59%
$0
27%
$500
19%
$500
29%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Sales Cust. Access- Dec. Cust.


Budget
ibility
Survey
$1,718
60%
38
$3,000
83%
68
$2,500
75%
55
$600
31%
43
$1,500
50%
32
$800
37%
10
$0
31%
6
$200
37%
2
$500
37%
0
Page 5

11/22/2011

Courier/Fasttrack

Page 7 of 14
Top

Low End Market Segment Analysis

C45998

Round: 4
December 31, 2015

Low End Statistics


Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry

13,949
13,949
37.8%

Next Year's Segment Growth Rate

-7.0%

Low End Customer Buying Criteria


1.
2.
3.
4.

Expectations
$13.00 - 23.00
Ideal Age = 7.0
Pfmn 3.7 Size 16.3
MTBF 12000-17000

Price
Age
Ideal Position
Reliability

Importance
53%
24%
16%
7%

Perceptual Map for Low End Segment

Top Products in Low End Segment


Name
Ebb
Feat
Bead
Dell
Acre
Cedar
Aron
Able
Cake
Fast
Eat
Baker

Market
Share
29%
19%
13%
13%
12%
6%
5%
2%
1%
1%
0%
0%

Units Sold
to Seg
3,982
2,713
1,850
1,773
1,622
799
655
220
162
90
62
21

Revision
Date
Stock Out
1/29/2012
YES
12/23/2014
YES
6/15/2013
10/20/2016
5/26/2015
YES
7/14/2013
2/3/2015
8/18/2016
7/30/2015
YES
8/10/2015
7/31/2015
YES
3/5/2015
YES

Pfmn
Coord
3.0
3.4
3.2
3.0
3.8
2.7
3.7
6.1
6.9
6.5
7.8
7.7

Size
Coord
17.0
16.6
16.8
17.0
16.3
17.3
16.3
14.0
13.4
13.5
12.2
12.7

List
Price
$15.25
$16.00
$17.00
$20.50
$17.00
$22.00
$20.00
$23.00
$22.00
$25.00
$23.50
$23.00

MTBF
12000
12000
17500
15500
15000
12000
15000
19000
17250
14000
14000
19000

Age
Dec.31
8.60
4.81
5.57
8.60
3.28
5.53
0.91
3.54
1.92
2.10
2.12
2.38

Promo Cust. AwareBudget


ness
$1,400
100%
$1,700
97%
$800
56%
$2,300
100%
$800
61%
$1,400
88%
$800
40%
$800
59%
$1,400
100%
$1,500
95%
$1,400
100%
$2,000
98%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Sales Cust. Access- Dec. Cust.


Budget
ibility
Survey
$3,000
82%
56
$1,700
66%
43
$700
34%
27
$1,718
55%
22
$800
60%
27
$1,400
77%
11
$800
60%
11
$800
60%
4
$2,500
77%
3
$1,500
66%
1
$3,000
82%
0
$600
34%
0
Page 6

11/22/2011

Courier/Fasttrack

Page 8 of 14
Top

High End Market Segment Analysis

C45998

Round: 4
December 31, 2015

High End Statistics


Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry

4,656
4,656
12.6%

Next Year's Segment Growth Rate

-7.0%

High End Customer Buying Criteria


1.
2.
3.
4.

Expectations
Pfmn 12.5 Size 7.5
Ideal Age = 0.0
MTBF 20000-25000
$28.00 - 38.00

Ideal Position
Age
Reliability
Price

Importance
43%
29%
19%
9%

Perceptual Map for High End Segment

Top Products in High End Segment


Name
Exotic
Dixie
Fake
Cid
Echo
Fist
Dust
Dune
Daze
Bid

Market
Share
27%
18%
17%
14%
12%
10%
0%
0%
0%
0%

Units Sold
to Seg
1,279
847
811
665
573
446
22
5
4
3

Revision
Date
Stock Out
6/12/2015
11/23/2015
3/2/2015
6/29/2015
10/31/2016
9/17/2015
6/18/2015
10/21/2015
10/14/2015
YES
2/27/2012
YES

Pfmn
Coord
12.6
12.2
11.1
11.2
10.5
11.3
7.8
7.8
8.3
8.0

Size
Coord
7.4
7.9
8.9
8.4
9.5
9.3
7.0
6.8
11.7
12.0

List
Price
$38.00
$38.00
$38.00
$38.20
$38.00
$38.00
$33.00
$33.00
$28.00
$27.00

MTBF
25000
24000
22000
24000
25000
23000
19000
19500
19000
19000

Age
Dec.31
0.96
1.11
1.38
1.68
2.58
1.37
0.53
1.23
1.39
5.70

Promo Cust. AwareBudget


ness
$2,000
66%
$2,100
100%
$1,900
91%
$1,400
100%
$1,430
100%
$1,800
97%
$2,100
71%
$2,100
100%
$2,300
100%
$0
27%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Sales Cust. Access- Dec. Cust.


Budget
ibility
Survey
$2,000
78%
60
$1,718
64%
52
$1,900
81%
24
$2,600
60%
28
$2,500
78%
16
$1,900
81%
26
$1,964
64%
1
$1,718
64%
0
$1,718
64%
0
$0
13%
0
Page 7

11/22/2011

Courier/Fasttrack

Page 9 of 14
Top

Performance Market Segment Analysis

C45998

Round: 4
December 31, 2015

Performance Statistics
Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry

3,945
3,945
10.7%

Next Year's Segment Growth Rate

-7.0%

Performance Customer Buying Criteria


1.
2.
3.
4.

Expectations
MTBF 22000-27000
Pfmn 13.4 Size 13.2
$23.00 - 33.00
Ideal Age = 1.0

Reliability
Ideal Position
Price
Age

Importance
43%
29%
19%
9%

Perceptual Map for Performance Segment

Top Products in Performance Segment


Name
Edge
Dot
Doom
Foam
Coat
Bold
Aft
Adam

Market
Share
23%
17%
16%
15%
12%
10%
4%
3%

Units Sold
to Seg
894
682
645
588
482
376
176
102

Revision
Date
Stock Out
8/23/2015
9/21/2015
6/30/2015
8/8/2015
6/30/2016
5/18/2015
1/1/2015
9/6/2015

Pfmn
Coord
13.0
13.8
13.7
12.2
11.4
12.6
11.4
12.0

Size
Coord
13.5
13.0
13.0
13.8
14.6
13.8
13.9
14.2

List
Price
$33.00
$33.00
$33.00
$32.75
$33.00
$32.00
$30.00
$30.00

MTBF
27000
26000
26000
27000
27000
27000
25000
23000

Age
Dec.31
1.36
1.29
0.92
1.51
3.26
1.98
3.02
1.62

Promo Cust. AwareBudget


ness
$1,450
100%
$2,100
100%
$2,100
90%
$1,800
98%
$2,000
100%
$1,000
59%
$500
27%
$500
29%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Sales Cust. Access- Dec. Cust.


Budget
ibility
Survey
$3,000
72%
66
$1,718
75%
49
$1,718
75%
48
$1,800
48%
44
$3,000
60%
28
$500
13%
25
$200
16%
10
$500
16%
8
Page 8

11/22/2011

Courier/Fasttrack

Page 10 of 14
Top

Size Market Segment Analysis

C45998

Round: 4
December 31, 2015

Size Statistics
Total Industry Unit Demand
Actual Industry Unit Sales
Segment % of Total Industry

3,885
3,885
10.5%

Next Year's Segment Growth Rate

-7.0%

Size Customer Buying Criteria


1.
2.
3.
4.

Expectations
Pfmn 6.8 Size 6.6
Ideal Age = 1.5
MTBF 16000-21000
$23.00 - 33.00

Ideal Position
Age
Reliability
Price

Importance
43%
29%
19%
9%

Perceptual Map for Size Segment

Top Products in Size Segment


Name
Dune
Egg
Fume
Buddy
Cure
Dust
Fame
Agape

Market
Share
28%
28%
16%
10%
7%
6%
4%
1%

Units Sold
to Seg
1,096
1,095
631
389
258
232
166
19

Revision
Date
Stock Out
10/21/2015
10/23/2015
YES
6/30/2015
6/6/2015
8/13/2015
6/18/2015
7/29/2015
YES
8/2/2014

Pfmn
Coord
7.8
6.8
5.9
6.1
6.2
7.8
7.0
6.1

Size
Coord
6.8
6.6
7.3
7.6
7.7
7.0
6.3
12.0

List
Price
$33.00
$33.00
$33.00
$32.00
$33.50
$33.00
$33.00
$30.00

MTBF
19500
21000
18000
21000
16500
19000
19000
19000

Age
Dec.31
1.23
1.26
1.51
1.94
1.84
0.53
0.42
4.00

Promo Cust. AwareBudget


ness
$2,100
100%
$1,450
100%
$1,500
86%
$500
21%
$1,400
86%
$2,100
71%
$0
25%
$500
19%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Sales Cust. Access- Dec. Cust.


Budget
ibility
Survey
$1,718
70%
43
$3,000
75%
84
$1,500
40%
27
$300
10%
15
$1,500
35%
16
$1,964
70%
27
$0
40%
22
$200
11%
0
Page 9

11/22/2011

Courier/Fasttrack

Page 11 of 14
Top

Market Share Report

Actual Market Share in Units


Trad
10,504
28.4%

Low
13,949
37.8%

Able
Acre
Adam
Aft
Agape
Aron
Total

10.3%

1.6%
11.6%

Baker
Bead
Bid
Bold
Buddy
Total

16.7%

19.2%

13.4%

Cake
Cedar
Cid
Coat
Cure
Total

17.3%

1.2%
5.7%

Daze
Dell
Dixie
Dot
Dune
Doom
Dust
Total

20.2%

20.2%

12.7%

Eat
Ebb
Echo
Edge
Egg
Exotic
Total

18.4%

0.4%
28.6%

18.4%

29.0%

Fast
Feat
Fist
Foam
Fume
Fake
Fame
Total

12.1%

0.7%
19.4%

Industry Unit
Sales
% of Market

High
4,656
12.6%

0.4%

Pfmn
3,945
10.7%

Potential Market Share in Units


Size
3,885
10.5%

7.1%

10.0%
10.0%

21.0%

12.7%

Cake
Cedar
Cid
Coat
Cure
Total

20.3%

1.3%
5.4%

6.6%
6.6%

5.4%
2.2%
1.8%
1.3%
0.7%
11.3%
5.8%
4.8%
2.3%
1.9%
3.0%
1.8%
0.7%
20.1%

Daze
Dell
Dixie
Dot
Dune
Doom
Dust
Total

20.9%

20.9%

12.1%

5.4%
10.8%
1.6%
2.4%
3.0%
3.5%
26.6%

Eat
Ebb
Echo
Edge
Egg
Exotic
Total

18.5%

0.4%
29.3%

18.5%

29.8%

3.7%
7.3%
1.2%
1.6%
1.7%
2.2%
0.5%
18.2%

Fast
Feat
Fist
Foam
Fume
Fake
Fame
Total

9.1%

0.6%
19.3%

12.2%
6.9%

14.3%

12.2%

0.1%
12.7%
18.2%
17.3%
0.1%

28.2%
16.3%

0.5%
18.9%

33.6%

6.0%
34.2%

12.3%
22.7%
28.2%
27.5%
39.8%

22.7%

28.2%

9.6%
14.9%
16.2%
17.4%
12.1%

20.1%

27.0%

14.9%

1.5%
12.8%

18.8%

14.3%
17.3%

8.1%

Baker
Bead
Bid
Bold
Buddy
Total

9.5%
9.5%

Low
13,949
37.8%

4.8%
5.0%
0.7%
1.0%
1.1%
12.6%

0.1%
0.1%

Trad
10,504
28.4%

0.5%

0.1%
13.3%

2.5%

Units
Demanded
% of Market
Able
Acre
Adam
Aft
Agape
Aron
Total

0.5%
4.7%
17.9%

Total
36,939
100.0%
3.5%
4.4%
0.4%
0.5%
0.7%
1.8%
11.2%

2.6%
4.5%

2.2%
12.8%

Round: 4
December 31, 2015

C45998

4.3%
20.5%

High
4,656
12.6%

0.3%

Pfmn
3,945
10.7%

0.4%

9.0%
9.0%

5.4%
4.7%
0.6%
1.0%
1.0%
12.8%

6.1%
6.1%

6.3%
2.1%
1.8%
1.3%
0.6%
12.1%

0.4%
4.4%
18.8%

7.1%

0.1%
12.6%

2.2%

0.1%
9.5%
0.1%

9.5%

14.3%
12.2%
20.3%

6.8%

14.3%

12.2%

0.1%
12.1%
18.2%
17.3%
0.1%

25.0%
16.3%

0.5%
18.9%

33.6%

5.7%
30.8%

12.3%
22.7%
35.0%
27.5%
39.8%

22.7%

35.0%

9.6%
14.9%
14.6%
17.4%
9.2%

19.9%

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

27.0%

14.9%

Total
36,939
100.0%
2.9%
4.8%
0.4%
0.5%
0.5%
1.7%
10.7%

2.6%
4.5%

1.7%
10.0%

Size
3,885
10.5%

4.1%
18.8%

6.0%
4.6%
2.3%
1.8%
2.6%
1.7%
0.7%
19.7%
5.4%
11.1%
1.6%
2.4%
3.7%
3.5%
27.6%
2.8%
7.3%
1.2%
1.6%
1.5%
2.2%
0.4%
17.1%
Page 10

11/22/2011

Courier/Fasttrack

Page 12 of 14
Top

Perceptual Map

Round: 4
December 31, 2015

C45998

Perceptual Map for All Segments

Andrews
Name
Able
Acre
Adam
Aft
Agape
Aron

Pfmn
6.1
3.8
12.0
11.4
6.1
3.7

Size
14.0
16.3
14.2
13.9
12.0
16.3

Baldwin
Revised
8/18/2016
5/26/2015
9/6/2015
1/1/2015
8/2/2014
2/3/2015

Name
Baker
Bead
Bid
Bold
Buddy

Revised
10/14/2015
10/20/2016
11/23/2015
9/21/2015
10/21/2015
6/30/2015
6/18/2015

Name
Eat
Ebb
Echo
Edge
Egg
Exotic

Pfmn
7.7
3.2
8.0
12.6
6.1

Digby
Name
Daze
Dell
Dixie
Dot
Dune
Doom
Dust

Pfmn
8.3
3.0
12.2
13.8
7.8
13.7
7.8

Size
11.7
17.0
7.9
13.0
6.8
13.0
7.0

Size
12.7
16.8
12.0
13.8
7.6

Chester
Revised
3/5/2015
6/15/2013
2/27/2012
5/18/2015
6/6/2015

Name
Cake
Cedar
Cid
Coat
Cure

Revised
7/31/2015
1/29/2012
10/31/2016
8/23/2015
10/23/2015
6/12/2015

Name
Fast
Feat
Fist
Foam
Fume
Fake
Fame

Pfmn
6.9
2.7
11.2
11.4
6.2

Erie
Pfmn
7.8
3.0
10.5
13.0
6.8
12.6

Size
12.2
17.0
9.5
13.5
6.6
7.4

Size
13.4
17.3
8.4
14.6
7.7

Revised
7/30/2015
7/14/2013
6/29/2015
6/30/2016
8/13/2015

Ferris

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Pfmn
6.5
3.4
11.3
12.2
5.9
11.1
7.0

Size
13.5
16.6
9.3
13.8
7.3
8.9
6.3

Revised
8/10/2015
12/23/2014
9/17/2015
8/8/2015
6/30/2015
3/2/2015
7/29/2015
Page 11

11/22/2011

Courier/Fasttrack

Page 13 of 14
Top

HR/TQM Report

Round: 4
December 31, 2015

C45998

HUMAN RESOURCES SUMMARY


Andrews
447
447
255
192

Baldwin
353
211
209
2

Chester
367
246
206
40

Digby
1,094
1,094
807
287

Erie
593
593
297
296

Ferris
736
721
473
248

0.2%
7.7%
250

68.0%
16.8%
35

58.9%
12.7%
110

0.0%
8.2%
240

0.0%
6.8%
190

3.1%
7.5%
54

0
$750
60
103.4%

380
$0
0
100.0%

0
$4,000
80
100.6%

0
$2,500
40
106.9%

0
$5,000
80
112.3%

28
$2,000
70
102.7%

Recruiting Cost
Separation Cost

$438
$0

$35
$1,900

$552
$0

$841
$0

$1,142
$0

$163
$140

Training Cost
Total HR Admin Cost

$536
$974

$0
$1,935

$394
$945

$875
$1,716

$949
$2,091

$1,009
$1,312

$25.53
2,500

$25.53
2,500

$25.53
2,500

$25.53
2,500

$25.53
2,500

$25.53
2,500

2.0%
5.0%

2.0%
5.0%

2.0%
5.0%

2.0%
5.0%

2.0%
5.0%

2.0%
5.0%

Needed Complement
Complement
1st Shift Complement
2nd Shift Complement
Overtime%
Turnover Rate
New Employees
Separated Employees
Recruiting Spend
Training Hours
Productivity Index

Labor Contract Next Year


Wages
Benefits
Profit Sharing
Annual Raise
Starting Negotiation Position
Wages
Benefits
Profit Sharing
Annual Raise
Ceiling Negotiation Position
Wages
Benefits
Profit Sharing
Annual Raise
Adjusted Labor Demands
Wages
Benefits
Profit Sharing
Annual Raise
Strike Days

TQM SUMMARY
Andrews

Baldwin

Chester

Digby

Erie

Ferris

$200
$200
$200
$200
$200
$200

$1,000
$200
$200
$200
$500
$200

$0
$0
$0
$700
$1,500
$0

$0
$0
$0
$900
$900
$900

$2,000
$2,000
$2,000
$2,000
$2,000
$2,000

$1,100
$1,300
$750
$900
$1,800
$1,100

TQM Budgets Last Year


Benchmarking
Quality Function Deployment Effort
CCE/6 Sigma Training
GEMI TQEM Sustainability Initiatives
Total Expenditures

$200
$200
$200
$200
$2,000

$200
$200
$200
$200
$3,100

$0
$1,000
$0
$0
$3,200

$900
$900
$900
$900
$6,300

$2,000
$2,000
$2,000
$2,000
$20,000

$1,300
$1,600
$1,300
$500
$11,650

Cumulative Impacts
Material Cost Reduction
Labor Cost Reduction
Reduction R&D Cycle Time
Reduction Admin Costs
Demand Increase

0.00%
0.00%
0.00%
0.00%
0.00%

0.09%
0.03%
0.19%
0.00%
0.00%

0.00%
0.00%
22.58%
0.00%
0.38%

0.32%
0.22%
8.66%
5.60%
1.78%

5.86%
7.22%
30.30%
47.54%
7.69%

2.01%
1.77%
29.34%
37.07%
3.45%

Process Mgt Budgets Last Year


CPI Systems
Vendor/JIT
Quality Initiative Training
Channel Support Systems
Concurrent Engineering
UNEP Green Programs

CAPSTONE COURIER

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Page 12

11/22/2011

Courier/Fasttrack

http://www.capsim.com/cgi-bin/ShowCourier.cfm?round=4&simid=C45998

Page 14 of 14

11/22/2011

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