ANNAMALAI

UNIVERSITY

DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.K.Maran Room No: 1 ID S.no 1. 102 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 121 166 167 173 174 189 192 194 195 197 204 208 219 228 Sastri Hall Rapporteur: Dr.S.K.Nagarajan Session: General Coordinator: Mr.T.Elanchezhiyan Date: 28.07.11

Time: 3.30-6.00

PAPER TITLE & AUTHOR A Development Communication Model Which Can Be Made Of Folk-Media For The Rural Community Development Programme In Srilanka - W.W Manoj Pushpa Kumara Jinadasa Personalized Heart Attack Sensor Using Bluetooth Wireless Network Mr.D.Karthikeswaran A Critical Analysis Of E-Learning Model And Its Implications For Knowledge Management Among Present Generation Mr. Hemant Kumar Knowledge Management In It And Ites Sector Pavithra S Case Study On Project Management Practices At Railtel Mr. D.S. Sharath Kumar Case Study On Project Management Practices At Viom Networks Mr. D.S. Sharath Kumar Knowledge Is The Base To Lead S.Umamaheswari Mentoring Ingenious Entrepreneurs: A Prodigy Of Art And Management Science Bharati & Dayama A Study On Poverty Aspects In Vavuniya District Of Sri Lanka P.Godwin Phillip Engaging the future Forecasts, scenarios, plans, and projects Savita Shrama A study on choosing the medium of instruction at school level in sri lanka Dr(Mrs.)Anushya Sathiaseelan Global Economic Crisis, Emerging Market Economies And India K M Padmaja Building Organizations Through Knowledge Management Pradnya Subhash Metkar Basis Risk Influences The Payout Of Rainfall Insurance Scheme For Coffee: An Emperical Study Of Coffee Plantation Industry In Karnataka, India - M. Prabhu Automatic Detection Of Brain Tumor Through Magnetic Resonance Image B.Suneetha

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.T.Velnambi Room No: 2 Libra Hall Rapporteur: Dr.R.Arunmozhi Session: Marketing Coordinator: Rincy.V.Mathew Date: 28.07.11

Time: 3.30-6.00

S.no ID PAPER TITLE & AUTHOR 1. 108 Emerging Strategic Implication Of Industry And Management Functions On Business In India Dr. C. Anbalagan 2. 120 Consumer Behaviour Towards Consumer Durable Goods In Rural India (Case Study Of Six Villages In Guntur District) N.Ratna Kishor 3. 124 Market Segmentation And Its Impact On Customer Satisfaction With Especial Reference To Comercial Bank Of Ceylon Plc Puwanenthiren Pratheepkanth 4. 129 Agmarknet - Driver For Agricultural Growth Dr.S.Radhika 5. 138 A Case Study Of Marketing Dynamics Of Cashew In India With Special Focus On Cuddalore District, Tamilnadu A.Balamurugan 6. 154 A Study On The Satisfaction Towards The Stores And Store Patronage Among Chennai Shoppers T. Thiruvenkadam 7. 160 A Study On The Production And Marketing Problems Of Dairy Milk Cooperatives And Its Entrepreneurs A.Ravikumar 8. 163 Customers Satisfaction Concerning E-Banking Services Ms. Namrata Narendra Khatri 9. 164 Customer Satisfaction - The Service Quality Of Various News Paper Dr. Manisha Panwala 10. 165 Impact Of Supermarkets On The Marketing Strategies Of Small Stores Dr. Munira Habibullah 11. 170 Building The Customer Retention Through Customer Orientation Of Service Employees In Hotels In Sri Lanka Sivanandamoorthy Sivesan 12. 180 Marketing Information And Stratigies In Advertising And Apparel Sector C.Muthu Velayutham 13. 188 Role Of Marketing Strategies In Building Mba Entrance Coaching Brands: A Case Study Dr Prateek Kanchan 14. 190 Stratagies For Competitive Advntage In Retailing Dr. Bandaru Srinivasa Rao 15. 210 Application Of Eoq To Manage Inventory Problems In Handloom Sector- A Study In Dindigul District Mrs.B.Rajeswari 16. 215 Impact Of Brand Attitude And Event Attitude On Buying Intension Of Consumer Rizwanaqureshi 17. 220 A Study Of The Hospital Information System In The Medical Records Department Of Hospital. B.Sambath Kumar 18. 222 Stamping Locally And Globally Indian Banking Sector G. Kiruthika 19. 236 Creating And Managing Brands Stratergizing Information Mrs.Zamarrud Ansari 20. 388 How to contribute to the Samurdhi Programme for alleviating Rural poverty in Sri Lanka. J. Krishanthi Mallika

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.M.Sivasubramanian Coordinator: Mr.S.Shanmugasundaram Rapporteur: Dr.V.Sachidanantham Room No: 3 Guest House (GF) Date: 28.07.11 Time: 3.30-6.00

Session: HR

S.no ID PAPER TITLE & AUTHOR 1. 101 Media Impact On Psychiatric Conditions And Mental Disorders; Qualitative Analysis Of Media Psychological Perspective - Manoj Pushpa Kumara Jinadasa 2. 105 Recruitment Of South Indian Labourers During The British Rule In Sri Lanka - A Study Dr.K.Arunthavarajah 3. 110 Human Resource In The Changing Business Environment Dr. Prashant P. Deshpande 4. 112 Psychology The Tool For Leading People Dr. Sk Zareena 5. 119 Job Satisfaction Of Academic Professionals: A Comparative Study Between The Public And The Private Universities In Bangladesh - Balasundaram Nimalathasan 6. 122 Evolution On Employee Empowerment In Tvs Logistics Services Limited T. Ramkumar 7. 132 Human Resource Is The Only Way To Lead Mr.Ajitrao P.Jagtap 8. 137 Emotional Intelligence A Key To Professional Success Nithya Sankar 9. 140 Psychology, The Tool For Leading People Mr.P.S.Madhavan 10. 141 Absenteeism In Hotel Industry: A Summative Analysis T.Rajesh 11. 143 A Conceptual Study On The Role Of Human Resource In Leading And Managing Change Mr.T.Arunkumar 12. 152 Servant Leadership Is The Only Way To Lead In Human Resource Management D.Chandru 13. 157 Innovative Worldwide Hr Practices In The Indian Corporate Mrs. J. Amali Infantina 14. 162 Motivation And Stress - Two Sides Of The Same Coin S Uma Mageswari 15. 339 Emotional Intelligence And Spiritual Intelligence-A Tool For Leading People Ms.Navya V

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.B.Nimaladasan Room No: 4 S.no 1. 2. 3. 4. 5. 6. ID 111 114 116 125 126 146 Hi-Tech (Zoology) Rapporteur: Mr.V.Balaji Session: Finance Coordinator: Ms.K.Yogalakshmi Date: 28.07.11

Time: 3.30-6.00

7. 8.

147 155

9. 10. 11. 12. 13. 14. 15.

175 193 199 201 217 252 306

PAPER TITLE & AUTHOR Role Of Behavioral Finance In Wealth Management During 2008- Post Recession Vennila Capital Budgeting Practices: A Study Of Companies Listed On The Colombo Stock Exchange Sri Lanka - Ramesh.S Historical Perspective Of Urban Cooperative Banks In India E. Gnanasekaran, Research Scholar Impact Of Firms Characteristics On Determining The Capital Structure In The Manufacturing Companies In Sri Lanka - Lingesiya. Y Market Efficiency Or Not: A Study Of Emerging Market Of Colombo Stock Exchange (Cse) In Sri Lanka - Arulvel,K.K. Indian Case Studies On Sustainably Competitive Industry-Academic Interaction In Technology Transfer And Ipr Dr. S.C.Siva Sundaram Anushan Financial Inclusion: A Key To Sustainable Economic Growth Nidhi Malhotra Effects Of The Post - Global Financial Crisis: Issues And Challenges On Performance, Internationalization, Governance And The Transmission Mechanism In Emerging Market Economies - Dr.P.P.Sajimon Transition Of Micro Finance Clients To Micro Enterprises: Issues And Concerns Mrs. Suprabha K A Study On Financial System In India P.Vinoth Raj Impact Of Ict On Financial Service Institution With Special Reference To Banks R. Hemavathy The Relationship Between Ownership Structure And Firm Performance Evidence From Listed Manufacturing Companies In Sri Lanka - Lingesiya. Y How Does Trade Evolve In The Aftermath Of Financial Crises Prof.Jayaram The Impact Of Working Capital Management On Cash Holding: An Empirical Analysis Of Listed Companies In Colombo Stock Exchange Market In Sri Lanka - Rathika. S Determinants Of Capital Structure: A Study Of Listed Manufacturing Companies Of Colombo Stock Exchange (Cse), Sri Lanka - Rathiranee Yogendrar

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.Ethiraj Baskaran Rapporteur: Dr.A.Ananth Room No: 5 S.no ID 1. 439 2. 3. 4. 5. 6. 7. 450 451 455 466 480 493 Hi-Tech (Phy) Hall Session: General Coordinator: Ms.G.S.Subashini Time: 3.30-6.00 Date: 28.07.11

8.

494

9. 10. 11. 12. 13. 14. 15.

498 499 501 510 516 520 521

PAPER TITLE & AUTHOR Algorithms For Optimized Subspace Clustering Joycy K. Antony Efficiency Of Sports Management In India George Abraham Entrepreneurship A Boon For The Development Of Scheduled Tribes In Kerala Mithesh Madhavan Wisdom Beyond Knowledge Is The Base To Lead S. S. Bhushanam Information Technology And Its Impact On Small And Medium Scale Business In Jaffna District, Sri Lanka. - Thevaranchany Sivaskaran Total Quality Management In Production Industries M.R. Prakash Reflections Of Young Age Cardiac Related Problems In I.T And Bpo Sectors And Its Mammoth Impact In The State Of Tamilnadu, India - A Study With Sharon Mobiles And Reference To Selected Corporate Sectors Using Christina Theory Of Green Management N. Akbar Jan Challenges For Livelihood Development Of The Village Dwellers A Socio-Anthropological Study Based On Anthiran Village In Jaffna. Shanmugarajah Srikanthan Knowledge Transfer In Mncs: Challenges And Strategies Dr. Bandaru Srinivasa Rao Managing Diversity At The Workplace Dr. Nannapaneni Chandra Sekhara Rao Empowerment And Total Quality Management For Innovation And Success In Organisations Shamsi Sukumaran K Teacher Used For Science And Technology To Lead In Education T. Saravanan Optimization Of Image Denoising B.Ganesan Role Of Entreprneur In Social Development K.Subathra Value Addition In Cashew Apple - A Potential Business Venture C. Prabakar

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.M.Syed Zafar Room No: 6 Guest House (FF) Rapporteur: Dr.S.Subbian Session: HR Coordinator: Mr.A.John Victor Date: 28.07.11

Time: 3.30-6.00

S.no ID PAPER TITLE & AUTHOR 361 A Study On Learning Organization In Relation To Motivators In Medical Transcription Industry 1. Dr. Jain Mathew 363 Leaders Are The Heart Of The Organization As Well As Of The Society 2. Balprit Singh 3. 374 Emotional Intelligence Leadership For Effective Corporate Governance Dr. Harjoth Kaur 4. 384 Internal Control And Organizational Performance; Employee Perception Anaysis For Srilanka Telecom Private Limited (Jaffna District) - Mrs. P.Muraleetharan 5. 385 Personifying Marketing Personnel To Give Comprehensive Lead For Achieving Corporate Goals Baskaran P 6. 386 Strategic Contribution Of Hrm To Organizational Success Mrs. L Kanagalakshmi 7. 391 Employee Attitude And Values Leads The Organization A Study Focused Towards The Employees Of A Hypermarket In Chennai City, India. - Ms.Evangeline.E.T 8. 396 Absenteeism In Hotel Industry: A Summative Analysis T.Rajesh 9. 399 Human Resources, Is The Only Way To Lead Effective Organization, Engaging Future V. Arvindh 10. 409 Human Resources Is Way To Lead R.Sathya Aarthi 11. 411 Employee Motivation In Project Management R.Ramya 12. 412 India As A Human Resources Super Power By 2025: An Analysis Of Our Demographic Realities Ms. S. Vetriselvi, 13. 419 Management Education And Practices A Way To Lead M.Rashmin Mehraj 14. 427 The Impact Of Gender On The Styles Of Interpersonal Conflict Handling J.Robinson 15. 428 Perception Of Organizational Politics And Workplace Stress Relationship: Is Emotional Intelligence Is A Matter Of Influence - James Robinson

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.V.Tulasi Rao Rapporteur: Dr.M.Jeyakumaran Session: General Room No: 1 Sastri Hall Date: 29.07.11

Coordinator: Mr.K.GomathiShankar ID S.no 1. 184 2. 186 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 244 254 260 265 267 277 290 294 309 320 322 324 330 331 332 333

Time: 2.00-5.00

19. 20.

337 342

PAPER TITLE & AUTHOR Knowledge Process Outsourcing - Febin Ismail Management Education A Reality Of Iii Tier Institutions Sk Shamsheer Contribution Of Computers Heat In Global Warming K.Anantharaman Lean Principles In Software Projects A Way To Improve Productivity Sp Rahmesh Management Education And Practices For Making Leaders - Rais Ahmad Itoo Stamping Locallyand Globally: The Status Of Englishlanguage In Sri Lanka Miss.Sivagowri Sivagurunathan Management Education And Practises For Making Leaders, Mr.Prem Knowles Redefining Leadership In The World Of New Information And Communication Technologies, Kapou Malakar, Stagnation And Merge Of Modernism- Dr.Selvaranjitham Sivasubramaniam A Study On The Problems Faced By The Women Entrepreneurs In Small Scalesector with reference to Chennaicity - Dr.K Maran Emerging Trends In Management Education In International Business Schools M.Banumathi Project Management A Vedic Perspective - Kamakshidasan P.V High Performance And Minimization Of Test Power In Vlsi Circuits. L.V. Nagarjuna Rao Islamic Business Ethics: A Present State Or A Way Forward? Dr.Sangeetha Vinod An Evaluation Of Health Status And Its Impact On Rural Primary School Children -A Case Study In Karnataka - Dr Vivek M Balse Study On Eugenia Jambolana -Herbal Coffee S. Anpuchelvy Comparative Study Of Hypoglycaemic Effects Of Three Herbs M.C. Srikhanthan Reducing Anxiety And Developing Oral Communication In English Among Esl Learners: A Case Study In The Faculty Of Management Studies And Commerce, University Of Jaffna, Sri Lanka - Miss.Sivagowri Sivagurunathan Advancement Of Science And Technology To Lead In Education - R. Indra Green Computing- The New Generation Computing - Deep Mala Sihint

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.R.Venkatapathy Room No: 2
S.no 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. ID 158 151 238 245 262 266 269 271 280 282 284 292 293 304 321 343 344 349 351 354

Rapporteur: Dr.N.Kumarasamy

Coordinator: Dr.R.Rajendran Date: 29.07.11

Libra Hall

Session: Marketing

Time: 2.00-5.00

PAPER TITLE & AUTHOR Management Education & Practices For Making Leaders R. Durga Prasad The Backwater Tourism Industry In Kerala Focus On Alappuzha Backwaters (Include Ramsar Site) - Problems And Prospects A.S.Radhakrishna Pillai Strategies To Promote Ecofriendly Products: A Study On Impact Of Environmental Awareness On Purchase Decisions Among Consumers P.S.Deepa Personal Characteristics And Patient Satisfaction,A Special Reference To Selected Private Hospitals In Jaffna District, Sri Lanka Sritharan.V Crucial Need For Knowedge On Consumer Psychology In Retail Industry. With Special Reference To Supermarkets In Chennai City Tr.Kalailakshmi Employers Branding A Strategy Towards Organization Sustainability Dr. Deepakjain Empirical Investigation On The Impact Of Marketing Information On Consumer Buying And Decision Making Behavior A M Sakkthivel The Impact Of Customer Relationship Marketing On Market Performance - A Comparative Study Between Dialog And Mobitel Mobile Tele Communication Services In Jaffna District T.L.Vannarajah Hospitality, Tourism & Services Marketing Mr.S.Sathish Kumar, Demographic Influence On Customer Satisfaction And Customer Loyalty In Retail Banking An Empirical Study H.Vasanthakumari Consumer Behavior On Online Shopping: A Study On Influential Factors Dr. Giridhar K. Indian Durable Industry Perspective For Growing Economy J.Rani Importance Of Strategic Branding In Inorganic Organizational Growth Mr. K.Srinivasan The Adoption Of J2me Mobile Banking Services: An Empirical Investigation Amongst Iob Online Banking Customers Vijayalakshmi M Efficient Market Theory Hypotheses In Indian Securities Market: A Study Of National Stock Exchange Prof. Mir Irfan Ul Haque Understanding Odisha Respondents Views Of Controversial / Offensive Advertising Ernest Cyril De Run, Service Quality Of Sales Promoters For Nokia Music Series Mobile Phone Purchase Decisions Mrs. Beena John A Study On Awareness Level Towards Internet In Rural Areas With Special Reference To Coimbatore S.Kalpana A Study On The Marketing Research And Marketing Information Systems In India. Dr. K. Karunanithi Impact Of Organized Pharma Retailing On Un-Organized Pharma Outlets - Challenges From Organized Medical Shops B. Vishwanath

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.S.Ganesan Room No: 3 Guest House (GF) Rapporteur: Dr.A.Selvarasu Session: HR Coordinator: Mr.I.JosephRaj Date: 29.07.11

Time: 2.00-5.00

S.no ID PAPER TITLE & AUTHOR 1. 207 The Relationship Between Perceived Job Characteristics, And Job Satisfaction Among Bank Employees Shanthakumarymahenthiran 2. 209 HR and the International Business Challenge Dr.P.Jegatheeswari 3. 212 Occupational Stress: A Study Of The Private Banks In Batticaloa District L.D.Victor 4. 221 Effectiveness Of Islamic Human Resource Practices In Islamic Banks, United Arab Emirates A Way To Lead Dr.Sangeetha Vinod 5. 223 Psychology, The Tool For Leading People Mehran Aghaei 6. 226 Knowledgemanagement C. Alaghu Gayathri 7. 234 Linkages Between Quality Of Worklife And Organisational Commitment Manmohanchaudhary 8. 240 From Stress To Success Sneha Chaudhry 9. 241 Integrating Corporate Social Responsibility With Human Resource Management Dr. Bandaru Srinivasa Rao 10. 243 Management Education And Practices For Making Leaders,A Study Of Practices In Management Institutes In Pune Vimaldeepsaxena 11. 250 Study On The Relationship Between The Organizational Culture And The Marketing Culture In Banking Sector Batticaloa District Diluxshy.M 12. 253 Global Atmospheric Change And Human Health: A Mathematical Modeling Approach P.Meenapriya 13. 255 A Study On Different Employee Retention Strategies Adopted By Bsnl Tirupati Telecom District: Bhuvaneswari Rajasekhar 14. 257 Effective Human Relations - Key Success Factor In Interpersonal Relations Dr. Nannapaneni Chandra Sekhara Rao 15. 272 Human Resource Is The Only Way To Lead -A New Solution To Employee Retention, Dr.K.Balanagagurunathan, 16. 274 Impact Of Positive Psychology On Managers Performance Dr. Sudhakar Reddy Kalathuru 17. 279 Key Determinants Of Attracting And Retaining Managerial Talents:An Empirical Study Ummappa Poojary.P 18. 281 Role Of Human Resources Management On Training And Development To Promote Employees Potentials, In Hospitality Industry S.M. Denis Amirtharaj 19. 285 Gender Differences And Leadership Behavior: Do Men And Women Lead In The Same Way In The Banking Sector? Mrs.T.Raveendran, 20. 286 A Study On Perceived Organizational Support With Special Refernce To It Industry Kumaresh

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.K.Mohan Room No: 4 S.No ID 1. 314 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 317 318 319 323 335 345 365 370 379 394 406 413 426 430 Rapporteur: Dr.S.MohanKumar Session: Finance Coordinator: Dr.B.Vimala Date: 29.07.11

Hi-Tech (Zoology)

Time: 2.00-5.00

Paper Title & Author The Role Of Kdcc Bank In Wealth Creation During The Year 2005 To To 2010 Dr. A. Oliver Bright Capital Structure And Profitability Of Listed Construction And Engineering Companies In Sri Lanka - Miss.Saseela Sivasubramaniam Working Capital Management In Sri Lanka Telecom Public Limited Company Saradhadevi Anandasayanan A Study On Convergence Of Indian Accounting Standards (IAS) With The International Financial Reporting Standards (IFRS) - Rakesh Shankar Economic Value Added: A Tool Of Measuring Shareholders Value Dr. M. Madana Mohan Determinants Of Capital Structure Of Sri Lankan Companies Thusha Shanmugarajah Role Of Commercial Banks In Indias Economic Development Dr. M. Solomon Raju A Study On Fund Management And Solvency Analysis Of JSW Steel India Ltd M.Rekhasaravanan Mutual Fund: A Systematic Investment Plan With Special Reference To Shivamogga City Ravi .C.S Role Of Bank Finance To Small Scale Industrial Sector In Tamil Nadu V.Balamurugan A Cram On Cost Control With Regard To Salem Steel Plant S. Sathya A Study On Present Scenario And Future Prospects Of Internet Banking In India Present Scenario And Future Prospects Of Internet Banking In India - Dr. Giridhar K.V Psychology And Financial Behavior: Impact Of Overconfidence On Trading Activity -An Experimental Test - T. Sutha Impact Of Capital Structure On Performance: A Study On Listed Financial Institutions In Sri Lanka. - Lingesiya. Y Organizational Growth And Performance :Special Reference To Bank Of Ceylon Sri Lanka K.Priya

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.C.Samuthra Rajakumar Rapporteur: Dr.S.Sowmiya Coordinator: Ms.G.Tamizharasi Room No: 5 Hi-Tech (Phy) Hall Session: General Time: 2.30-5.00 Date: 29.07.11

S.no ID PAPER TITLE & AUTHOR 1. 229 Design And Analysis Of Iir Type Digital Differentatitors For Real Time Applications M.B.Ramya Lakshmi 2. 230 The Study On Women Entrepreneurship Development In Sri Lanka D.Thavakumar 3. 231 Development Dimensions In A Knowledge Based Economy Dr. (Mrs.) Meghna Aggarwal 4. 237 Growth Of Small Enterprises In India Vanipriya .R 5. 239 Problems And Prospects Of Womens Entrepreneurship In Batticaloa District, Sri Lanka S.Maheswaranathan 6. 421 Onpf Based Communication Topology For Mobile Sensor Networks Binu B 7. 424 Multi-Agent Network Security Audit System On Cloud Computing Bino Thomas 8. 431 Entrepreneurial Development Programmes Among Youth For Improving Entrepreneurial Culture In The Emerging Era Ms. Suba Kuriakose 9. 435 Self Help Groups, Women Empowerment Will Lead To Social Development A.Arthy Infanta 10. 436 Sustainability: Issues and Challenges in Green Field Projects in India - Shishir Dutta 11. 438 LIC - A Step Ahead A.L .Gowri 12. 440 The Impact Of CRM On Customer Satisfaction-A Case Of Commercial Banks Of Jaffna, Sri Lanka - Kumaradeepan. V 13. 441 Analyzing Customers Attitude Towards Online Banking - C.L.Jeba Melvin 14. 447 Role of New Media in Engaging Future of Management - Dr. Dharmesh V. Dhawankar 15. 462 Green Marketing The New Profitability Mantra T. Anuja 16. 465 A Study On Rural Customer Attitude Towards Unit Linked Insurance Policies In Tirunelveli District A.Jafar Sathic 17. 468 Problems And Perspectives Of Tyre Industries In India K. Natarajan 18. 473 Garment Industry And Its Challenges In Sri Lanka J.Anton Arulrajah 19. 487 Market Potential And Marketing Strategies Of Digital Height Masters In The Engineering And Auto Ancillary Industries. K.Kalaiarasu 20. 489 Stock Market Returns And Volatility In An Emerging Market: The Indian Evidence P. Srinivasan

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.S.Kaliyamoorthy Rapporteur: Dr.K.Soundararajan Room No: 6 Guest House (FF) Session: HR Coordinator: Mr.G.Balachander Date: 29.07.11

Time: 2.00-5.00

S.no ID PAPER TITLE & AUTHOR 1. 432 Motivation Of Non Managerial Employees In Public Enterprises In Sri Lanka Mgg Hemakumara 2. 437 A Hierarchical-Subgrouping Approach For The Determination Of Significant Moderators Influencing The Relationship Between Favourable Organizational Climate And Job Attitude: The Reporting Of Results (Series 2) - Dr. Nitin Arora 3. 456 Work Stress Of The Women At Bpos; Causes And Management S.Arul Krishnan 4. 463 A Study On Occupational Stress Among Police Personnels With Special Reference To Kovilpatti. M.Shanmuga Sundaram 5. 172 Talent Pouching: Emerging Strategy For Talent Acquisition P. Suvitha 6. 177 Human Resources In Retail Sector M.G.Sumithra 7. 181 Role Of Banks In Aiding Investors Decisions N. Geetha 8. 191 Talents Management: A Strategy For Corporate Survival In Global Economic Crisis Dr. V. Tulasi Das 9. 196 Individual And Contexual Correlates Of Teamleaders And Managers Attitude Towards Depressed Employees - Dr. P. Jegatheeswari 10. 341 Evaluation Of Training And Development Programme A. Geetha 11. 348 Managing Knowledge Workers: Role Of HRM Prabhakara Raya 12. 357 Change In Workplace Is The Base To Lead Towards Future V.Balameenapriya 13. 358 A Study On Job Involvement Of Employees In Their Work Environment In A Manufacturing Industry - M.Lavanya 14. 390 Innovative Leadership T.K. Sivaramakrishnan

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.N.Panchanatham Room No: 1 S.no ID 1. 353 Sastri Hall Rapporteur: Dr.G.Latha Session: General Coordinator: Dr.C.Kathiravan Date: 30.07.11

Time: 8.30-10.30

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

362 371 372 378 388 392 393 398 402 403 416 417 418 420

PAPER TITLE & AUTHOR The Role Of Non Governmental Organization In The Livelihood Development Of The ReSettled People In Karainagar After 2009 Shanmugarajah Srikanthan Globalization And Municipal Solid Waste Managemnet : Issues, Challenges And Strategies K. Sakthimangailakshmi Evaluation Of Anti-Dandruff Activity Of Poly Herbal Hair Oil Dr (Mrs) A .Sritharan Philosophy Leads Top Inner Dimensions Of Quality Will Lead To Integral Corporate Wellness - Mrs.A.C.Anbudevi A Voice Against Marginalization:- A Critical Study Of Arundhati Roys The God Of Small Things - Dr. (Mrs) Veeramankai Stalina Yoharatnam How To Contribute To The Samurdhi Programme For Alleviating Rural Poverty In Sri Lanka. J. Krishanthi Mallika Efficient Removal Of Impulse Noise From Digital Images M.Veerapan Knowledge Managament A.Hemalatha Global Climate Change: A Business Strategy Perspective Riyad Rooly Evaluation Of Efficacy And Safety Of Peenisa Hair Oil In Peenisam (Allergic Rhinitis) Dr.(Mrs). Vivian Sathyaseelan Leading To Social Development A Case Study Of Adopted Villages Of Vit University, Vellore, Tamilnadu. - A.V.V.S.Subbalakshmi An Improved Multichannel Scheduler With Packet Concatenation For Wireless Backhaul Links Nimmy George Detecting Botnet By Sniffing Traffic Channel Roshan Mathew Impact Of Globalization On Higher Education In India J. Jayasankari Algorithms For Efficient Web Service Selection With Different Constraints Selection With Different Constraints - Theresa Jose

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.K.Senthil Room No: 2
S.no ID

Rapporteur: Dr.T.Frank Sunil Justus Session: Marketing

Coordinator: Mr.G.S.Jeyesh Date: 30.07.11

Libra Hall

Time: 8.30-10.30

PAPER TITLE & AUTHOR

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

14. 15.

298 Corporate Social Responsibility Reshma Nikhat 356 Mobile Advertising - A Strategy For Engaging Customers Dr.D.Loganathan 366 Innovative Practices On Attitude Towards Mobile Phone Users In Coimbatore City Dr. R. Kanthakrishnan 367 Exploring The Pattern Of Consumer Brand Choices In The Post-Conflict Marketing Environment: Grounded Theory Approach - Shivanyshanmugathas 375 Medical Tourism Lead By Tourism Marketing Informations And Strategies R.Saraswathi 376 Concumer Characteristics Influencing Food Consumption At Modern Restaurants In Vavuniya A.Thayaparan 380 Bettering Rural Brands Through Scot Analysis Mayur A. Dande 381 Consumer Preference With Respect To Tvs Two Wheelers In Villupuram Town Ms. A.V.Aruna Kumari 382 Coorperate Social Responsibility In Banking Sector In India I.S.Vadivel Murugan 387 Marketing Information And Strategies A.Vijayendra 389 Profit Based Optimal Generation Scheduling Of Generation Company In Competitive Electricity Markets - K. Asokan 401 Corporate Social Responsibility An Indian Panorama. M.Ganesh 410 Impact Of Integrated Mobile Marketing Communications, On Customer Perceived Value Of Services, And The Contribution Of Technology As A Moderator: Special Application To The Private Commercial Banks In Sri Lanka - Dr. Fazeela Jameel Ahsan 414 Children Influence In Family Decision Making C.Kaja Ameer 423 Impact Of Computerised Reservation Systems On New Zealand Travel Agents Mariappa Babu Baskar

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DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.M.Arul Room No: 3 Guest House (GF) Rapporteur: Dr.B.Madhavan Session: HR Coordinator: Dr.K.Sakthivendan Date: 30.07.11

Time: 8.30-10.30

S.no ID PAPER TITLE & AUTHOR 287 The Effectiveness Of Women As Managers And Its Impact On Organizational Performance: A 1. Study On Educational Sector In Jaffna, Sri Lanka - Rathiranee Yogendrarajah 2. 289 Psychology The Tool For Managing Conflict Anumapa 3. 296 Human Resource Management Is Way To Lead Organization M.Manoj Kumar 4. 299 Work Enrichment & Employee Voice In Hr Management G.Srinivas 5. 303 Psychology The Tool For Leading People - Stress Management Vatsala V.M 6. 308 Social Support, Well Beings And Job Satisfaction- A Study On Work Family Conflict Among Police - R. Rajinikanth 7. 310 Knowledge Worker The Need Of The Knowledge Economy Rajesh Gone 8. 313 Reading Human Nature For Managerial Excellence An Indian Way Chendrayan Chendroyaperumal 9. 315 The Changing Face Of Human Resorce In Business S.Muralitharan 10. 326 Labour Welfare Measures And Its Influence On Quality Of Work Life A Study With Special Reference To Dhanalaksmi Srinivisan Private Sugar Mills In Perambalur District - J. Bhavani 11. 327 Effective Training Leads To Organizational Success Mr. N. Nirmalkumar 12. 328 Materialization Of Leadership Through Psychological Modes C.Venkateswaran 13. 334 Best Practices In B-Schools Perception Of B-School Faculty Dr. Ghousia Khatoon 14. 338 Human Resource Is The Only Way To Lead- With Special Reference To Banking Industry. B. Saranya 15. 156 Management Education : A Role Of Developing Leadership In India Dr. P. Saritha

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UNIVERSITY

DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.B.Natarajan Room No: 4 Hi-Tech (Zoology) Rapporteur: Dr.G.Sudha Session: Finance Coordinator: Mr.B.Karthikeyan Date: 30.07.11

Time: 8.30-10.30

S.No ID 1. 442 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 448 449 454 461 485 492 496 502 511 512 514 258 346

Paper Title & Author A Study Of The Global Financial Crisis Vs Indian Reality Sector H.B Gochhayat Banking For The Masses- Issues, Achievements And Challenges Anoop V Microfinance A Ladder For Women Empowerment Aswani.S.P Financial Knowledge Leads To Socialist Economy Nisha S Performance Evaluation Of Tirunelveli District Central Co-Operative Bank Ltd. K. Sheik Mydeen Emerging Economies And The Global Financial Crisis K.N. Mohamed Fazil A Study On The Ratio Analysis Of Bharath Heavy Electricals Limited Trichy. Ms. R. Poornimarani Finance And Wealth Management K.Srinivasan Automotive Sector In India Adoption Of E-Commerce And Emerging Challenges Nataraj S Financial Market Liquidity And Its Crisis M.Krishna Moorthi Microfinancing-Future For Sustained Macro Development Sheba Casual Relationship Between Nifty And Foreign Institutional Investment J. Kirubakaran A Study On Financial Performance Analysis Of Indian Overseas Bank S.Arunkumar Determinants of Foreign Institutional Investment during the economic crisis and recovery period in India between 2007 and 2010 Anuradha

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UNIVERSITY

DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.A.Rajamohan Room No: 5 Rapporteur: Dr.K.Rukmani Coordinator: Mr.A.Elankumaran Time: 8.30-10.00 Date: 30.07.11

Hi-Tech (Phy) Hall Session: General

S.no ID PAPER TITLE & AUTHOR 1. 500 Developing A Positive Discipline System In Indian Organisations In Indian Organisations Dr. Nannapaneni Chandra Sekhara Rao 2. 503 A Study On Consumer Brand Preference On The Consumption Of Cooking Oil Of Various Income Groups In Chennai - Mrs. N.Rajaveni 3. 504 Brand Loyalty Of Washing Powders J.Vidhya Jawahar 4. 505 Effective Device Of Sales Promotion J.Vidhya Jawahar 5. 509 Engineers Perception About Tata Nano: An Empirical Study Dr.V.Selvam 6. 513 Aquarium Keeping Customers Preference For Aquarium Business Service Sankaran. A 7. 528 Neuromarketing : Exploring The Buying Button In The Consumers Brain Sanjukta Srivastava 8. 368 Problems And Prospects Of LPG Consumer Satisfaction A Case Study Of Haveri Dr.C.S. Yatnalli 9. 523 Jainism In Kanchipuram Mr. G. Indirajith 10. 530 Female Infanticide With Special Reference To Dharmapuri District: Problems And Prospects Dr. P. Rajan 11. 531 A New Note On Ancient Jain Remains In Tamil Country Mr. S. Sridhar 12. 118 Economics Of Energy Consumption Of Urban Households Selvasundari.D

ANNAMALAI

UNIVERSITY

DEPARTMENT OF BUSINESS ADMINISTRATION International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011) July 28th 30th 2011 Chairperson: Dr.G.Udhayasuriyan Rapporteur: Mr.B.Venkatesan Room No: 6 Guest House (FF) Session: HR Coordinator: Ms.R.Vasumathi Date: 30.07.11

Time: 8.30-10.30

S.no Id Paper Title & Author 1. 464 Solvency Of Complexity Factors In Human Resource Through Total Quality Management Practice T.Babu Rajendra Prasad 2. 469 The Key Role Of Human Resource Management S.Vijayanand 3. 470 Human Resource Management Is The Only Way To Lead In An Organization Dr. J. H. Vyas 4. 472 Organizational Culture And Organizational Commitment J. Mala Jayashree 5. 483 Human Resource Is The Only Way To Leading An Organisation K.Rammohan 6. 484 Human Resources Management Practices For 21st Century Organization Development- Selvarasu 7. 486 Current Trend In Human Resource Y. Edith Joy 8. 488 Level Of Stress Among The Construction Employees Dr. Jothi Jayakrishnan 9. 491 A Study On Employee Absenteeism And Employee Morale With Reference To Renault Nissan Automotive India Pvt Ltd Dr.R.Kannan 10. 495 Managing The Human Resource Of An Organisation A. Arockia Raj 11. 497 Psychology For Leaders To Be A Great One J.Thomasstalin 12. 522 Migration of Software Personnel A Study from HRM View Point Dr. R. Elangovan 13. 529 Emerging Trends In Human Resource Management Dr. J. Senthil Velmurugan 14. 360 Work-Life Policies In BPO Do Perceptions Influence Turnover Intentions? A. Chitra Devi