Scribd Logo
Upload

Welcome to Scribd!

  • Porter's 5 Forces Industry Analysis Low Barriers

    Uploaded by

    Ilana Waitser
    23 views5 pages
    Low buyer bargaining power makes an industry more attractive and increases profit potential for the seller. When conducting PorterPs 5 forces industry analysis, a low threat of new entrants makes the industry more attractive.

    Original Description:

    Original Title

    Case Pepsi Coke

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Low buyer bargaining power makes an industry more attractive and increases profit potential for the seller. When conducting PorterPs 5 forces industry analysis, a low threat of new entrants makes the industry more attractive.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views5 pages

    Porter's 5 Forces Industry Analysis Low Barriers

    Uploaded by

    Ilana Waitser
    Low buyer bargaining power makes an industry more attractive and increases profit potential for the seller. When conducting PorterPs 5 forces industry analysis, a low threat of new entrants makes the industry more attractive.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    y ,( : . ) 1978. / , : , / . , , y y y y y y .1 .2 .

    3 ,

    ' ( (CCE- coke. ,( ) ) )

    .4 .5 .6 .7 .8

    y y y y

    (
    (6 ? 3%:( , . .PC . .(1980 interbrand (

    ??
    ) ??1999-2000 30 ) PCs(" .( ) ) PC. : ( ) PC - , ) .b ) .a .1988-2000 .1 .2

    When conducting Porters 5 forces industry analysis, low buyer bargaining power makes an industry more attractive and increases profit potential for the seller

    ( : . ( , "

    ) , , ) . Frito-Lay :

    .c

    :When conducting Porters 5 forces industry analysis, a low threat of new entrants makes an industry more attractive and increases profit potential for the firms already competing within that industry, " " ( CSD . .e (excess capacity, industry is stagnant, low differetioation) . . , : 0 :(PEST) 90 .f ) , . .d

    ,(guarana in brazil) . /

    "

    - Political .1 - Economical .2 Social .3 ? - Technological .4

    2 CP BOTTLERS-

    , , 40%) 50% ( ,

    ( , CSD, , , , , , ,

    (7

    23% ) 7 (?

    (7

    (5 " 50M 85X " 75M

    -3 ( ) . ( , ) . , , ,

    ??
    ( " . : , Net profit per sales) . 7.1%- 5.6%2000 (Frito-Lay,KFC- , ) , . y y y , ) y (PBG ,CCE) (4 ) .1985-1997 21.9% 12.3% ) : 3. y y y y y y y

    "

    100%80%) , . . , . , " . , : . : , . 90(

    4 y y y y y y

    90 . ), .(

    You might also like