COMMUNICATION

Communication is the process by which message evokes response or it can also be summerized as the process of generation, transmission, or reception of messages to oneself or another entity, usually via a mutually understood set of signs. Hence, the transmission of messages from one point to another through some medium of dissemination such as face-to-face or conversation, television broadcasting, or the reading of records, but also with how institutions like libraries maintain information over time, how audiences interpret information, and the political, cultural, economic, and social dimensions of related topics. Communication is the core activity of the accounting profession, transmitting information from one person to another, from one organization to another or a combination of both and to the shareholders and other stakeholders of the organization. If there is one prerequisite that sets accountancy apart from other professions, it is the need to communicate clearly and concisely both internally and externally. The function of communication is to ensure that every member of the organization knows what is expected. Good communication is critical in ensuring coordination and control of individuals, groups and departments. Good communication ensures individuals know what is expected of them, that the appropriate person receives the correct information and that there is coordination within the organization. It ensures control of the organizations plans and procedures and that instruction given to staff by management are understood. Group and team cohesiveness is encouraged and stress can be reduced. The line of communication needs to be a two way process and should flow back and forth.

PRACTICAL IMPORTANCE:
The importance of communication skills is not just limited to the management world, since effective communication skills are now required in each and every aspect of our life. However, the basic importance of communication skills can be can discuss in two areas namely business and relationships.

SOHAIL AHMED E-22 (IMS, UOB)

First, let us concentrate on the importance of communication in business. We can measure the importance of communication skills in the business sector when we take a look at job advertisements. There is little chance that you will come across an advertisement which does not mention that candidates should have good communication skills. Perhaps this is the only criterion, which creates a positive impact when a person goes for a job interview. This is because technical qualifications are likely to be more or less the same for the candidates. Without effective communication skills, a person may find it impossible to climb up the corporate ladder. Promotions come to those who can communicate effectively at all levels, from senior management level to the lowest employee. As for communication within relationships, it should be remembered that maintaining good relationships is a way to a healthy lifestyle, and a good relationship can only be maintained by maintaining health communication with our near and dear ones. They are the ones we stay with on a regular basis. They are also the ones who see us at our best as well as our worst. Good communication skills help the relationships to develop along good lines, and ensure that arguments and disagreements are kept to a minimum. Good communication will avoid arguments and insults. Another important part of communication in relationships is taking the initiative yourself. Do not wait for your best friend to call you after a long break. Instead take the phone and also take initiative to start the conversation. Often people have this problem while communicating, which comes from fear. They always think a thousand times whether to approach a person or not. But a person with good communication skill is always the first to start the conversation. Consider a very simple example of mother and her two years old baby, she tells the baby to stop running around the house but as she makes her direction, she is smiling. There we can get two messages. Verbally to stop running and Non-verbally the smile means that the mother is pleased with what he is doing, therefore, the child and mother communicating in dual process.

REFERNCE:
SOHAIL AHMED E-22 (IMS, UOB)

Effective Business Communication 7th edition. www.google.com www.wikipedia.com

SOHAIL AHMED E-22 (IMS, UOB)