Professional Documents
Culture Documents
June 2013
June 2013
June 2013
Boos0ng
ROMI
June
2013
Datalicious
Pty
Ltd
4
June 2013
Web Analy0cs
SuperTag
Media A?ribu0on
Behavioral Targe0ng
Easily
implement
and
update
any
tag
on
any
websites
without
or
limited
IT
involvement
De-duplicate
conversions
for
CPA
deals
and
align
repor@ng
gures
across
plaGorms
Collect
accurate
mul@-channel
media
aRribu@on
data
to
provide
advanced
insights
Enable
advanced
features
such
as
targe@ng,
tes@ng
and
chat
to
op@mise
user
experience
6
June 2013
Marke0ng
SuperTag
Technology
Easy
to
use
online
user
interface
enabling
marketers
to
manage
tags
without
intensive
technology
support
June
2013
Datalicious
Pty
Ltd
7
SuperTag
Centralised
uniform
business
rules
to
trigger
conversions
and
segment
visitors
across
mul@ple
marke@ng
plaGorms
June
2013
Datalicious
Pty
Ltd
8
June 2013
SuperTag.js
superT.t()
superT.b()
One
tag
for
all
sites
&
plaGorms
Hosted
internally
or
externally
Easy
tag
implementa@on/updates
Tag/business
rule
tes@ng
on
live
site
Facilitates
A/B
&
MV
test
execu@on
Implementa@on
of
heat-maps
Re-targe@ng
across
channels
&
tools
Live
chat
&
phone
number
targe@ng
Collect
raw
page
&
impression
data
10
June 2013
June 2013
19
June 2013
20
June 2013
21
JavaScript
Tags
Logs
Requests
June 2013
25
Tags
Data
Clicks, data
List
Emails
June 2013
26
June 2013
27
SuperTag- Live-Tes0ng.js
Client-Custom- Code.js
SuperTag- Code-V1.js
June 2013
28
June 2013
31
Reverse proxy
June 2013
32
June 2013
33
Clients get perpetual usage rights for all generated JavaScript including dedicated Github code archive.
Superior
tes@ng,
deployment
and
audit
features
No
lock-in,
stop
using
the
SuperTag
at
any
@me
Tes@ng
of
tags
&
business
rules
on
the
live
website
Complete
audit
trail
of
all
tag
changes
and
tests
External
and
internal
JavaScript
hos@ng
available
Perpetual
JavaScript
usage
rights
&
Github
archive
Datalicious
Pty
Ltd
June 2013
36
June 2013
38