CATHY C. SEVEL 3430 Trumbull Street, San Diego, CA 952106 (619) 651-0931 cs11c5ad0@westpost.

net SALES REPRENTATIVE / ACCOUNT MANAGER B2B Sales Leader, Strong Business Developer, Customer-Focused BILINGUAL - SPANISH SUMMARY OF QUALIFICATIONS: * Fifteen (+) years of sales, marketing, account management, and customer servic e success. * Working as part of an account team to launch new products and achieve sales gr owth. * Executing successful account plans to open markets and grow year-over-year sal es. * Establishing trust and respect with executives, senior managers, and business partners. * Cultivating new business using networking, referrals, cold calling, and self-s ourced leads. * Developing and facilitating effective client education and product training pr ograms. * Cultivating enthusiastic customers and providing exceptional account managemen t. PROFESSIONAL EXPERIENCE: ACCOUNT MANAGER (12/06 - 12/08) Union-Tribune Newspaper - San Diego, CA Delivered exceptional results developing new ad revenues and increasing year-ove r-year sales as much as 30% for four publications, sdHome, Weddings San Diego, s dPets, and Eldercare Directory. * Launched strategies to identify new account revenue opportunities using strong cold calling, client referrals, and self-sourced leads; successfully developed 95 new accounts; and generated over $150,000 in 2008 revenues in a rapidly decli ning advertising market. * Established trust and respect with business owners and key money decision-make rs; conducted on-going client advertising needs assessments; and partnered with an in-house design team to create advertising solutions designed to help each cl ient increase sales. SALES CONSULTANT (07/06 - 12/06) Tosca Natural Stone - San Diego, CA Worked in a short-term position and produced outstanding sales results marketing high-end natural stone products to custom home builders, general contractors, g ranite fabricators, and homeowners. * Generated nearly $50,000 in new sales in less than six months and maintained a n 80% closing ratio using proven B2B sales practices, effective negotiating skil ls, and a strong knowledge of stone, granite, marble, and travertine products. SALES REPRESENTATIVE (03/05 - 07/06) First Choice Services - San Diego, CA Exceeded expectations selling coffee, beverage, and break room supply services t o law firms, high-tech industry, engineering, and other businesses throughout a large North County San Diego. * Created success-driven action plans to build client relationships, launch new services, and secure new sales. Called on as many as 20 new accounts daily and used an attentive account management style to build, service, and maintain a por tfolio of loyal accounts.

SALES REPRESENTATIVE (02/02 - 04/04) Yellow Book Advertising (formerly NDC Yellow Pages) - Van Nuys, CA Consistent Top Producer marketing yellow page advertising and winner of Most New Business, Highest Net Gain, Most Valuable Player, and Highest Percentage of New Business awards. * Entrusted to achieve increasingly higher sales objectives; developed more than 75 new accounts against tough yellow page advertising competition; and achieved a 95% renewal rate on existing accounts using effective relationship sales prac tices. SALES MANAGER / SALES TRAINER (07/92 - 12/01) House of Lloyd - Santa Clarita, CA Developed and managed a highly motivated team of 8-12 Sales Representatives resp onsible for selling gift and home decor and led the team to be ranked #1 in the region for five consecutive years. * Winner of numerous individual sales honors; ranked among the Top 5% in the nat ion out of 20,000 Sales Representatives eight times; and honored as one of the T op 1% in 1995. PROFESSIONAL EDUCATION: BACHELOR OF ARTS DEGREE - SPANISH & RECREATION ADMINISTRATION San Diego State University - San Diego, CA INTERNATIONAL STUDIES - SPANISH University of Madrid - Madrid, Spain (completed one year of Spanish studies)