ALBERTO M. PEON 4002 Fray Luis de Leon Avenue Queretaro, Mexico 76090 ap120c5e8@westpost.

net +52-442-2290636 C KEY ACCOUNT MANAGEMENT BUSINESS ADMINISTRATION SENIOR SALES U.S. & International Organizations, Consumer Goods, High Growth, Start Up & Turnaround Dynamic sales leader with a solid background delivering consistent, successful r esults in leading high-growth and multinational organizations within intensely c ompetitive consumer and durable products industries. Achieves strong and sustain able revenue and profit growth through leveraging expertise in performance manag ement, customer relations, and account development and retention operations. Cor e competencies: International Business Protocol * Minority/Ethnic Marketing * International Nego tiations * Multi-Channel Distribution * Trade Marketing * Offshore Operations Co st/Benefit Analysis * Cost Reduction & Control * Technology Transfer B2B & B2C Sales * Reporting * Team Leadership * HR Generalist Affairs Client Relations * Sales Training * P&L * Territory Management * ROI Process Improvement * Merchandising * Sales Training * Policy Development PROFESSIONAL EXPERIENCE GRUPO HYPIEL, Mexico * 2005-Present Global trader and leading marketer of leather goods in Mexico employs 50 people. Annual revenues are $10M. BUSINESS DEVELOPMENT DIRECTOR, CO-FOUNDER Spearheaded every aspect of establishing venture from start-up to full-scale ope ration. Scope of responsibility is diverse and includes recruitment, selection, sales training, manpower planning, benefits, claims administration, employee rel ations and succession planning. Manage $6M budget administration and oversee all financial and accounting functions including cost/benefit analysis to capitaliz e on profit improvement opportunities and eliminate excess expenditures. Hold fu ll P&L accountability. Research competitive trends, product and markets to imple ment product positioning strategies that ensure long-term and sustainable revenu e growth within core product lines. BUSINESS ADMINISTRATION & SALES MANAGEMENT: * Retained corporate credibility through a combined shareholder relations and P& L communications initiative. * Championed development of offshore operations to reduce labor and overhead cos ts associated with leather products manufacturing and capture a profit gain of n o less than 20% net margin. * Conceived, designed and launched extensive online tracking system providing re al-time data for sales, on-hand inventory assets, order fulfillment and processi ng mutually accessible to employees and partners. * Conducted a job task analysis study to delineate all core functions and requir ements for each job classification and created a salary administration program t o ensure equitable compensation. OPERATIONS MANAGEMENT: * Conducted product and consumer cost analysis to capture a 20% gain in profit

growth. * Led start-up venture through planning, staffing, budgeting to full-scale opera tion delivering 25% year-over-year sales growth since 2005. * Initiated Just-in-Time processes achieving a 98% on-time delivery rating and i mproved customer satisfaction. * Created an integrated logistics management program assimilating all purchasing , order processing, inventory distribution and warehousing functions to improve inventory control and management competencies. UNILEVER MEXICO, Distrito Federal, Mexico * 2002-2004 Global organization offering 400 brands spanning 14 categories of home, personal care and foods products. KEY ACCOUNT EXECUTIVE - SLIM FAST Recruited to plan and orchestrate the successful launch of Slim Fast products in to emerging markets in Mexico. Recruited and built/led a sales force that consis tently exceeded revenue, profit and market share quotas. Held full P&L accountab ility for $1.5M trade-marketing budget. Led merchandising operations and team re sponsible for design, production and placement of in-store promotions and POS di splays to increase buyer awareness and solidify market positioning. Established and managed relations with major accounts nationwide. Reported directly to Board of Directors. * Won a 5% reduction in approve discounts with for increasing product profit gro wth. * Forged relations with channel trade partners to build a network of major disco unt warehouses, including Sam's Club and Costco. Result: Expanded product reach in reseller and retail markets and increase sales by 10%. * Conceived, developed and executed aggressive sales, marketing and business dev elopment initiatives targeting retailers across Mexico and negotiated $5M in fir st year sales. * Recruited in-country sales teams and built/led a sales force that consistently exceeded revenue, profit and market share quotas. Result: Increased annual sale s budget by 5% YOY. * Combined market analysis and sales fundamentals to create trade marketing stra tegy aligned with brand strategy to increase demand at the retailer level while satisfying needs and wants of consumers. COCA-COLA INC., Distrito Federal, Mexico * 1997-2007 Beverage industry leader with a 56% global market share, employs 92,800 associat es around the world. KEY ACCOUNT MANAGER (2000-2002) MARKETING MANAGER (1999-2000) TRADE MARKETING COORDINATOR (1997-1999) Progressed rapidly to key account management position in recognition of outstand ing performance in sales and new account development. Core leadership role in ma naging and maintaining major national and international accounts. Accountable fo r $2M operating budget. Developed business planning and profitably directed acco unt management programs for key customers nationwide. Conducted competitive anal ysis and trend modeling to enhance competitive product positioning. Designed, wr ote and produced a complete portfolio of print and multimedia advertising commun ications for key corporate clients and directed all media buys. Built solid busi ness relations and gained long-term customer loyalty. Reported directly to Atlan

ta headquarters. ACCOUNT MANAGEMENT: * Forged partnership with Little Caesars Pizza, Dominos Pizza, Blockbuster and n egotiated a large-dollar contract giving Coca-Cola exclusivity with Little Caesa rs Pizza chain restaurants across Mexico. * Spearheaded creative marketing team designing POS and trade marketing promotio ns, and launched marketing communications to increase buyer awareness throughout the region. * Grew account development approximately 5% annually by refocusing brand managem ent to meet changing consumer demographics and implementing new business develop ment initiatives. SALES & MARKETING * Orchestrated high-powered renegotiation of contracts with 6 key accounts namel y, Blockbuster Video, Domino's Pizza, Club Med, Vips, Wings and MVS resulting in $13.3M in new annual revenues. * Planned and led 5 product launch campaigns nationwide for 3 brands, Coca-Cola, Sprite and Coca-Cola Light that drove Coca-Cola to achieve a 10% growth in volu me sales. * Identified local market opportunities and developed sales selling solutions a nd market planning strategies to drive sales growth at least 10% and increase ma rket share by 0.5%. * Conducted market research to evaluate effectiveness and profitability of multi -media advertising campaigns. PREVIOUS PROFESSIONAL POSITION: Merchandising Coordinator for the Kellogg Compan y (1995-1997). Details available on request. EDUCATION & PROFESSIONAL TRAINING Master of Business Administration (MBA) National University, San Diego, California Bachelor of Science in Industrial Engineering Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico Certification: Business Administration for a Direction Level Fluency in Spanish